In 2015, Google rolled out their highly anticipated Google Home Services as a beta program. The program was slated to promote home services such as plumbers, HVAC, and much more.In October 2017, Google Home Services was rebranded and rebooted as Google Local Services. Google Local Services ads are available in select cities and they are changing the way home service companies are advertising
The Ultimate 20-Point Landing Page Checklist
You probably already know that the landing page is the most important part of your website. After all, that page can determine whether a random visitor turns into a lead for your business or a stat in your bounce rate. Maybe you've even read a few landing page checklists already, trying to figure out what strategy to use.If you're still unsure about how to design your landing page, you're not
Digital Shift Featured on Clutch!
How can Digital Shift help grow your business? This is the first question we ask our clients. The team at Digital Shift takes the time to understand your strategic business needs, and from there, identify the appropriate solution. Our diverse experience in SEO, PPC, social media management, and other related services has allowed us to deliver successful campaigns in a highly competitive marketing
Everything You Need to Know About Sales Funnels
People visit your site. Prospects become leads. Then the smallest hiccup occurs. And you're back to square one.You get frustrated, even infuriated. But we can't get mad at our site visitors. Without a seamless customer experience, it's impossible for a prospect to take the necessary steps to become a customer.Did you know that the average conversion rate is 2.35%? This shows that it's not
Track Phone Calls with Google Analytics Event Tracking in 3 Easy Steps!
What is Google Analytics Event Tracking? Google Analytics event tracking tracks anything that a user clicks on your website. This can include clicking phone numbers, email address, download links, sign-ups, form submissions, outbound links or any other calls-to-action. What a Typical Phone Number Link Looks Like Below is an example of basic link code that triggers a phone call when the "CALL