Calgary SEO Expert
Digital Shift is a Digital Marketing Agency in Alberta, Canada. We need to stay on top of the learning curve regarding how Search Engines are behaving, and what is changing so that we can help our customers have the #1 search engine rankings for their websites! Digital Shift has become a based-in-Calgary SEO Expert!
We want to provide our customers with beautifully designed websites at a fair price! But what good is that goal, if we can’t help our customers to be found on the internet? Designing and building a beautiful website would be useless if we could not help our customers be found on the internet. That means, very importantly, our underlying goal that drives our main goal and business, is to be a Calgary SEO Expert.
We invest a lot of time and money into understanding how our customers can have great SEO rankings! When we build our customers a new website, we also try to provide them with our knowledge and expertise about SEO, so that they can make a plan that will help them get to the #1 ranking on Search Engines. Having a good SEO ranking is integral to driving traffic to your website. Thus to compliment a great looking website, we know it is important to provide our customers with the necessary tools to compete in the market.
Tips for Improving SEO:
Keyword Optimize Your Content
Every page is coded for particular keywords. These keywords should be something that your particular target audience would search for in a search engine. You do not need to know code to optimize your page for certain keywords; there are programs and software that can help you with that! The focus keyword will be the words that you optimize your content for on that page.
You Should Try to Put The Keywords in The Following Places:
- Title of the page
- In a heading
- The body of the content: You want your keyword to appear several times within the content of your page, but don’t overdue it! Have a good balance between the keyword and other content!
- Bolded within the content of the page: this one seems a little odd, but it actually helps your SEO score if you bold your keyword within the content!
- Alt Tags of photos: having photos in your content helps your search rankings, but don’t forget to change the alt tag so that it contains the focus keyword
Set Up Links to Internal Pages on Your Website
Many content management systems will automatically create these inter-website links but if yours does not you should strongly consider manually creating some. It is a good way to reduce bounce rates and keep web visitors on your site longer. The longer they are on your site the more content they are exposed to. Therefore, internal links are a good way to increase your conversion and SEO scores. As your Calgary SEO expert, Digital Shift relies on the SEO smart links plugin available on the WordPress platform. This is just one content management system capable of implementing automatic linking.
Reference And Link to Other Websites With Relevant Content
Anytime Google is evaluating your website with its algorithm it examines the number of outbound links you have. Linking to other websites with relevant, fresh content can help visitors find their answer and have the best possible experience. This is exactly what Google wants. It wants its users to always find strong, relevant information as quickly as possible. If your website has links to other related websites Google interprets this as a sign that you are a trusted authority in said specific topic. However, you want to be careful with the number of outbound links you create because you are sending your visitors to competing businesses. You must find a happy medium. This controversial strategy can help with your SEO, rankings, social media, and in turn, your brand as a whole.
Keep That Old Domain Name
Any Calgary SEO company would cringe if you went to them with a 20-year-old domain name and wanted to replace it with a new one. Many businesses are quick to rename their domain because they want a fresh start for their business. What they don’t understand is how powerful old domain names are. When Google is ranking websites it looks at the age of the domain name. If the domain has been around for a long time then it is likely the website has been doing something right. Old domain names are instant, free credibility for businesses. Furthermore, websites with older domain names can increase their rankings significantly faster than brand new domain names.
Optimize Your Page For Load Time
If you want to be a Calgary SEO expert you must ensure your website loads as fast as possible. Google wants to provide its users with the best experience possible, which means they want to send visitors to the fastest web sites available. Therefore page load times play a critical part in your Calgary SEO website score. A good place to start is riding any nonessential attachments that slow down your sites such as music players, large images or files, long videos, or unnecessary plugins.
Social Media Channels
Ensuring that you share your new content, or articles with your social media channels is key! That makes your content seem much more relevant! If you are showing up in various different avenues, search engines look favorably upon this! Search Engine algorithms will see that certain content is showing up more frequently, and it will help your site’s SEO score.
Anytime you post new content to social media you are sending social signals to your customers as well as search engines that your business is thriving. Social Media is a fantastic way to get instant exposure, generate exponential impressions, and increase your brand awareness. Anytime a website visitor posts or shares your content on social media websites like Twitter or Facebook your credibility surges. The average Facebook user has 250 friends and 210 twitter friends today, thus anyone who shares your content is essentially showing your brand to 350 of their friends. If they share and post about it on multiple platforms you could get over 1000 impressions from one single visitor!
Relevant and Interesting Content
The goal of your web pages or blogs should be to keep the visitor on your pages! If someone comes to your website and leaves right away that gives search engines the indication that your web pages content was a) not interesting, or b) not relevant! This visitor behavior hurts your SEO score. Make sure you are writing things that are relevant, and as interesting as you can make it! There is nothing more annoying as going to a web page where the content is not what was advertised on the search engine! If you can accomplish writing relevant and interest content people will continue reading your web page content, and likely visit other portions of your website, thus improving your SEO score!