Calgary SEO Expert
Digital Shift Media is a Digital Marketing Agency. As such, we need to stay on top of the learning curve regarding how Search Engines are behaving, and what is changing so that we can help our customers have the #1 search engine rankings for their websites! Digital Shift has become a based-in-Calgary SEO Expert!
We want to provide our customers with beautifully designed websites at a fair price! But what good is that goal, if we can’t help our customers to be found on the internet? Designing and building a beautiful website would be useless, if we could not help our customers be found on the internet. That means, very importantly, our underlying goal that drives our main goal and business, is to be a Calgary SEO Expert.
We invest a lot of time and money into understanding how our customers can have great SEO rankings! When we build our customers a new website, we also try to provide them with our knowledge and expertise about SEO, so that they can make a plan that will help them get to the #1 ranking on Search Engines. Having a good SEO ranking is integral to driving traffic to your website. Thus to compliment a great looking website, we know it is important to provide our customers with the necessary tools to compete in the market.
Tips for improving SEO:
Keyword Optimize your Content
Every page is coded for particular keywords. These keywords should be something that your particular target audience would search for in a search engine. You do not need to know code to optimize your page for certain keywords; there are programs and software that can help you with that! The focus keyword will be the words that you optimize your content for on that page.
You should try to put the keywords in the following places:
- Title of the page
- In a heading
- The body of the content: You want your keyword to appear several times within the content of your page, but don’t overdue it! Have a good balance between the keyword and other content!
- Bolded within the content of the page: this one seems a little odd, but it actually helps your SEO score if you bold your keyword within the content!
- Alt Tags of photos: having photos in your content helps your search rankings, but don’t forget to change the alt tag so that it contains the focus keyword
Ensuring that you share your new content, or articles with your social media channels is key! That makes your content seem much more relevant! If you are showing up in various different avenues, search engines look favourably upon this! Search Engine algorithms, will see that certain content is showing up more frequently, and it will help your site’s SEO score.
Relevant and Interesting Content
The goal of your webpages or blogs should be to keep the visitor on your pages! If someone comes to your website, and leaves right away that gives search engines the indication that your webpages content was a) not interesting, or b) not relevant! This visitor behaviour hurts your SEO score. Make sure you are writing things that are relevant, and as interesting as you can make it! There is nothing more annoying as going to a webpage where the content is not what was advertised on the search engine! If you can accomplish writing relevant and interest content people will continue reading your webpage content, and likely visit other portions of your website, thus improving your SEO score!
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