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SaleSpider. com is an online directory that allows users to search... - [How to Add Your Business To Foursquare](https://digitalshiftmedia.com/add-business-to-foursquare/): How to Add Your Business To Foursquare! Foursquare is a leading mobile application that assists customers in finding local businesses that... - [How To Add Your Business to CYLEX](https://digitalshiftmedia.com/add-business-to-cylex/): Step-by-step Instructions to Register Your Business with the CYLEX Business Directory The CYLEX Business Directory allows you to create a... - [Add Your Business to HotFrog.ca](https://digitalshiftmedia.com/add-business-to-hotfrog/): Step-by-step Instructions to Add Your Business to HotFrog. ca HotFrog. ca is a free, online directory, with a focus on... - [How to Add Your Business to Weblocal.ca](https://digitalshiftmedia.com/how-to-add-business-to-weblocal-ca/): Step-by-step Instructions to Add Your Business to Weblocal. ca Weblocal. ca is a popular directory listing that allows you to... - [Add Your Business to Apple Maps](https://digitalshiftmedia.com/add-your-business-to-apple-maps/): Add Your Business to Apple Maps! Follow our step-by-step guide to add your business to Apple Maps. Apple Maps is... - [Search Engine Optimization Tips](https://digitalshiftmedia.com/search-engine-optimization-tips/): The Best Search Engine Optimization Tips! If you are trying to start, maintain, or improve your SEO ranking - good... - [Content Marketing Process](https://digitalshiftmedia.com/content-marketing-process/): What Are The Steps To A Great Content Marketing Process? While content marketing is not restricted to written words, this... - [Solution to "Your Homepage Cannot Be Indexed by Search Engines" Error](https://digitalshiftmedia.com/solution-to-your-homepage-cannot-be-indexed-by-search-engines-error-message/): "Your homepage cannot be indexed by search engines? " Do not panic if you see an error after updating your... - [Importance of Mobile Design](https://digitalshiftmedia.com/importance-of-mobile-design/): Update: Google has split the index for mobile and desktop. This means that not having a mobile responsive site will... - [How To Create A Facebook Business Page](https://digitalshiftmedia.com/create-facebook-business-page/): Create a Business Facebook Page Facebook is the world's largest social media service with over 1. 25 Billion active users.... - [What to do Before Updating Wordpress](https://digitalshiftmedia.com/what-to-do-before-updating-wordpress/): Is there a new WordPress update? Are you wondering if you should update it? Of course, you should! It is... - [Google Business Email is Enterprise Grade](https://digitalshiftmedia.com/google-business-email/): Not Using Google Business Email for Your Business? Benefits of Using Google for Your Business: Book professional appointments with your... - [How to Increase Website Traffic After Publishing a Blog](https://digitalshiftmedia.com/increase-website-traffic-after-publishing-blog/): Is there anything you should do After Publishing Blog? You have finished writing an awesome article, and you have posted... - [SEO Optimized Blog Posts are Easy to Write!](https://digitalshiftmedia.com/seo-optimized-blog-posts/): SEO Optimized Blog Posts Don't Need to Be a Nightmare Blogging can be a great marketing tool for your business.... - [Responsive Web Design Video](https://digitalshiftmedia.com/responsive-web-design/): Why You Need Responsive Web Design! By the end of 2014, the majority of internet usage will come from mobile... - [What You Need to Know about Mult-Domain SSL Setup](https://digitalshiftmedia.com/multi-domain-ssl/): Thinking of Switching to a Multi-Domain SSL? Do you have an SSL on your sub domain and want one for... - [Customer Reorder from Account History](https://digitalshiftmedia.com/customer-reorder-account-history/): Allow Customer Reorder on Your E-Commerce Website When you allow your customers to have accounts on your e-commerce website it... - [Managing Multiple Addresses for Shipping and Billing in E-commerce](https://digitalshiftmedia.com/managing-multiple-addresses-e-commerce/): Do your customers have Multiple Addresses for billing and shipping? The purpose of this article is to outline how you can... - [Standard E-Commerce Reporting Package](https://digitalshiftmedia.com/e-commerce-reporting/): E-Commerce Reporting Package Details Report Categories The standard, or "out of the box," reports included can be broken down into... - [E-Commerce Role Based Access Control Management](https://digitalshiftmedia.com/e-commerce-role-based-access-control/): Setting up E-Commerce Role Based Access Controls Safeguarding your business assets is imperative and the segregation of duties can help you... - [Role Based Access Control Management for Your Website](https://digitalshiftmedia.com/role-based-access-control/): Customized Role Based Access Control for Your Website! With the proper tools and configuration, role editor settings can provide customized... - [E-Commerce Tax Setup: Canadian Tax Upload File](https://digitalshiftmedia.com/e-commerce-tax-setup-canadian-tax-upload-file/): E-Commerce Tax Setup Steps Update: this is now automatically setup for you with the latest version of WooCommerce. 1. Tax... - [How to Set up Google My Business](https://digitalshiftmedia.com/set-up-google-my-business/): How to set up Google My Business Google My Business connects Google search, maps, Google +, as well as Insights,... - [How to: Create Business YouTube Channel](https://digitalshiftmedia.com/create-business-youtube-channel/): Create a Business YouTube Account YouTube is the world's largest video-sharing website. With over six billion hours viewed every month,... - [How to: Create MailChimp Email Template](https://digitalshiftmedia.com/create-mailchimp-email-template/): Setting up a MailChimp Email Template Personalizes the Service to your Brand   MailChimp is a powerful marketing email service... - [SEO (Search Engine Optimization)... What's This All About?](https://digitalshiftmedia.com/seo-search-engine-optimization-whats-this-all-about/): What is Search Engine Optimization (SEO)? SEO is a combination of content, social media, and search ranking. The goal of Search... - [How to create a Business Twitter Account!](https://digitalshiftmedia.com/how-to-create-business-twitter-account/): Twitter - a great social media platform for business! Twitter is a major online social networking service. It allows users... - [How to Add Your Local Business to Google with Google Places](https://digitalshiftmedia.com/google-places-setup/): Add Your Local Business to Google! Google Places for business is a free feature that allows businesses to be found... - [50% off SEO for Your First Month](https://digitalshiftmedia.com/50off-first-month-victoria-day-long-weekend-sale/): Sign Up Today & Save on Website SEO! 50% off Website SEO for Your First Month. Or 50% off our Web SEO... - [Website Structure Crucial?](https://digitalshiftmedia.com/website-structure-crucial/): Is Website Structure Crucial? Your website structure helps search engines rank your website as reliable and relevant!  Consideration into the... - [Setup Google Analytics Account for Website](https://digitalshiftmedia.com/setup-google-analytics-account-website/): Setup Google Analytics Account for Website If you are not using Google Analytics, it's not too late. Digital Shift strongly... - [2014 Saint Patrick's Day SEO Promotion Winner!](https://digitalshiftmedia.com/2014-saint-patricks-day-seo-promotion-winner/): We have a Winner for our Saint Patrick's Day SEO Promotion! Who is the SEO Promotion winner? The winner of... - [Google Authorship SEO](https://digitalshiftmedia.com/google-authorship-seo/): Google Authorship is Google’s way of identifying the author of a piece of content to factor it as a signal... - [Edmonton Website Design](https://digitalshiftmedia.com/edmonton-website-design-jobs/): Edmonton Website Design Our digital marketing agency, Digital Shift Corporation, was started in 2007. We are headquartered in Kitchener, Ontario... - [Result Focused Website Designers and Digital Agency!](https://digitalshiftmedia.com/website-designers/):   Digital Shift Online Agency Provides Results! Digital Shift takes pride in keeping our designs clean and professional. We advise... - [How to Create a Yelp Business Account](https://digitalshiftmedia.com/how-to-create-a-yelp-business-account/): How to Create a Yelp Business Account Yelp is an online directory created to help potential customers find local businesses... - [Best Website Design Project Phases](https://digitalshiftmedia.com/best-website-design-project-phases/): We are certain you are familiar with the old adage “If you fail to plan... plan to fail. ” It... - [How Web Site Visitors Read Your Web Pages](https://digitalshiftmedia.com/how-web-site-visitors-read-your-web-pages/): The brutal truth is that customers scan web pages! They don't read the entire page, instead they pick out individual... - [Are You Tracking Your Website Visitors' Behaviour?](https://digitalshiftmedia.com/are-you-tracking-your-web-site-visitors-behaviour/): Attention Web Site Owners, Entry Level Marketers, and Web Analysts! Are You Tracking Your Web Site Visitors' Behaviour? - [Digital Shift Offers Monthly Plan](https://digitalshiftmedia.com/digital-shift-offers-monthly-plan/): Discover Monthly Website Plans! Monthly website plans offer no significant upfront costs with all the benefits! The Following Services are... - [Mistakes Choosing Web Designers](https://digitalshiftmedia.com/choosing-web-designers/): Weak Portfolio You want to be able to see what the company can do for you. You expect that they... - [Website Usability](https://digitalshiftmedia.com/website-usability/): If your website is confusing and difficult to navigate your visitors will not stay long and may even tell others.... ## Resources - [How to Integrate ServiceTitan Scheduling with Google Business Profile Appointment Booking Link](https://digitalshiftmedia.com/resource/servicetitan-scheduling-google-business-profile-booking/): Integrating ServiceTitan Scheduling with Google Business Profile As a home service business owner, streamlining your operations and making your services... - [SEO Traffic Value Calculator](https://digitalshiftmedia.com/resource/seo-traffic-value-calculator/):   SEO Traffic calculator not loading? Click here. - [SEO vs. PPC](https://digitalshiftmedia.com/resource/seo-vs-ppc-which-is-better-for-my-business/): LSA vs. Google Ads vs. Local Map Pack vs. Organic Search? A healthy marketing mix makes all the difference and... - [What to do When Your GMB Listing is Suspended](https://digitalshiftmedia.com/resource/what-to-do-when-your-gmb-listing-is-suspended/): GMB suspensions are typically taken when a listing seems to violate Googles guidelines for representing businesses on Google. It is... - [HR Marketing](https://digitalshiftmedia.com/resource/hr-marketing/): What is HR Marketing? HR marketing is the activities an organization uses to attract and retain the talent. It is... - [How to Add Admin to Facebook Page](https://digitalshiftmedia.com/resource/how-to-add-admin-to-facebook-page/): Steps to Add Admin to Facebook Page Start the setup from business. facebook. com and select the company you want to... - [Google Display Network Targeting Options](https://digitalshiftmedia.com/resource/google-display-network-targeting-options/): Managed Placements Management Placements can be uploaded from a list of website that you provided to Google. You provide the specific websites... - [Featured Snippets in Search Results Strategy](https://digitalshiftmedia.com/resource/featured-snippets-in-search-results-strategy/): Can Featured Snippets in Search Results be Part of Your SEO Strategy? It sure can! If your content follows best... - [How to Turn Off Automatic Application of Ad Suggestions in Google Ads](https://digitalshiftmedia.com/resource/how-to-turn-off-automatic-application-of-ad-suggestions-in-google-ads/): You Can Opt-Out of Auto Applying Google Ad Suggestions, and Maybe You Should! We've seen auto-suggestions create some terrible ads... - [What Information is Required for Local SEO?](https://digitalshiftmedia.com/resource/what-information-is-required-for-local-seo/): What information do I need to start Local SEO? Here's the information that you'll need to get started with Local... - [Add User to Google My Business](https://digitalshiftmedia.com/resource/add-user-to-google-business/): Google My Business | Add Manager Here are 5 simple steps you can follow to add a manager to your... - [Facebook Lead Ads CRM Integration](https://digitalshiftmedia.com/resource/facebook-lead-ads-crm-integration/): 6 Steps to Integrate Facebook Lead with Your CRM Go to your facebook page and follow these steps: Click publishing... - [Posting to Multiple Facebook Locations](https://digitalshiftmedia.com/resource/posting-multiple-facebook-locations/): Are You posting to multiple Facebook Locations? If you have locations configured and have multiple locations (previously called children accounts)... - [Google AdWords Conversion Tracking Best Practices](https://digitalshiftmedia.com/resource/google-adwords-conversion-tracking-best-practices/): Google AdWords Conversion Tracking Ultimately tracking up to the final sale or transaction is what our clients are most interested in,... - [Guidelines for Representing Your Business on Google](https://digitalshiftmedia.com/resource/guidelines-representing-business-google/): Looking for Guidelines on How to Represent Your Business on Google? Service-area businesses—are defined as businesses that serve customers at their locations—should... - [Are You Using Site Category Options in Adwords?](https://digitalshiftmedia.com/resource/using-site-category-options-adwords/): What are Site Category Options in Google Adwords? Site Category Options are often overlooked and are all enabled by default. These options... - [Are You Using These Website Spell Checker Tools?](https://digitalshiftmedia.com/resource/using-website-spell-checker-tools/): Website Spell Checker Tools Having spelling and grammar mistakes on your website can impact your reputation. To prevent errors that... - [Analyzing Your Landing Page by City Source using Google Analytics](https://digitalshiftmedia.com/resource/analyzing-landing-page-city-source-using-google-analytics-secondary-dimension/): Ever wonder what cities your website visitors are coming from? Michael, one of our clients, asked us how he can... - [Did You Enable Google AdWords Remarketing in Google Analytics?](https://digitalshiftmedia.com/resource/enable-google-adwords-remarketing-google-analytics/): Don't Forget to Setup Google Remarketing in Google Analytics Don't miss this often forgotten step! When we start working with a... - [Google LSA Background Checks](https://digitalshiftmedia.com/resource/google-lsa-background-checks/): More About Google Background Checks Here are the top things you need to know about Google LSA Background Checks: You... - [Graphic Design Resources](https://digitalshiftmedia.com/resource/graphic-design-resources/): Graphic Design Resources Graphics Design Resources and tools to help you work more effectively and frustration free! Ads Google Web... - [Google Analytics Academy](https://digitalshiftmedia.com/resource/google-analytics-academy/): What is the Google Analytics Academy? The Google Analytics Academy allows you to learn analytics with free online courses provided... - [Facebook Ad Sizes](https://digitalshiftmedia.com/resource/facebook-ad-sizes/): What is the Most Popular Facebook Ad Size? The most popular facebook ad size is 1200 x 628 pixels. The... - [Google Ad Sizes](https://digitalshiftmedia.com/resource/google-ad-sizes/): What You Need to Know About Google Ad Sizes for the Display Network! Working with Google Ad Sizes in Photoshop or... - [Royalty Free Images for Commercial Use](https://digitalshiftmedia.com/resource/royalty-free-images-for-commercial-use/): Looking for Royalty Free Images for Commercial Use? Check out some of these resources: Pixabay Pexels StockSnap. io Unsplash Burst... - [Need Google Analytics Support?](https://digitalshiftmedia.com/resource/google-analytics-support/): Google Analytics Support & Resources Here are some of our Google Analytics resources and blogs: Add Google Conversion Tracking in... - [Manage Your Money With Ease Using These Accounting Tools](https://digitalshiftmedia.com/resource/accounting-tools/): Accounting Tools That You Can Count On! You're far too busy to deal with the pain of financial management that... - [Better Ways To Help You Manage Client Relationships](https://digitalshiftmedia.com/resource/crm-tools/): Better Ways To Help You Manage Client Relationships You've made your way to the top of search engines by knowing... - [Social Media Management Tools](https://digitalshiftmedia.com/resource/social-media-management-tools/): The Top Social Media Platforms Regardless of what type of business you run, having and maintaining a presence on social... - [Let Your Popularity Soar With These SEO Ranking Tools](https://digitalshiftmedia.com/resource/seo-ranking-tools/): Let Your Popularity Soar With These Ranking Tools Checking how your competitors are doing is only half the battle. By... - [How To Save Your Headlines From Sure Death](https://digitalshiftmedia.com/resource/content-tools/): How To Save Your Headlines From Sure Death You have less than a tenth of a second to win your... - [Reputation Management Tools](https://digitalshiftmedia.com/resource/reputation-management-tools/): Reputation Management Tools How’s your reputation online? With most of your time being occupied by doing what you do best,... - [PPC Tools](https://digitalshiftmedia.com/resource/ppc-tools/): What Do We Recommend For PPC Tools? Advertisers pay a small fee every time their ad is clicked. This is... - [Backlink Tools](https://digitalshiftmedia.com/resource/backlink-tools/): What Is A Backlink? Also known as Inbound links (IBL's), backlinks are links that lead to your website and are... - [Local SEO](https://digitalshiftmedia.com/resource/local-seo/): Local SEO Resources: Guidelines for representing your business on Google Service-area businesses on Google Should You Add City to Your... - [Customer Relationship Management (CRM) Tools](https://digitalshiftmedia.com/resource/crm-management-tools/): Customer Relationship Management (CRM) refers to practices, technologies, and strategies that companies use to analyze customer behaviour with the ultimate... - [Video Marketing Tools](https://digitalshiftmedia.com/resource/video-marketing-tools/): Video Marketing Tools 101 You probably already know that YouTube is the second largest search engine in the world, but... - [The Grandfather of Social Media Marketing: Email Marketing Tools](https://digitalshiftmedia.com/resource/the-grandfather-of-social-media-marketing-email-marketing-tools/): Can Email Marketing Really Help? If you are thinking that email marketing has gone the way of the dinosaurs, think... - [Social Media Tips: The Must Do's](https://digitalshiftmedia.com/resource/social-media-tips/): How to Properly Utilize Social Media For Your Business Regardless of what social media platform you’re using to promote your... - [Do You Use Phone Call Tracking On Your Website?](https://digitalshiftmedia.com/resource/phone-call-tracking/): How Do You Track Phone Calls Coming From Your Website? As a business owner, you allocate your budget into many different... - [Get Your Business Found Online Using Off-Page SEO](https://digitalshiftmedia.com/resource/off-page-seo/): Can Your Target Market Find your Business Online? When your target market searches the name of your business in Google... - [Keyword Research Tools For Digital Marketing](https://digitalshiftmedia.com/resource/keyword-research-tools/): The 6 Weapons You Need For Digital Marketing Why Do You Need Keyword Research Tools? What are your customers typing... - [Are You Using These Competitor Research Tools?](https://digitalshiftmedia.com/resource/competitor-research-tools/): Ethically Spy on Your Competitors Using These Competitor Research Tools! Chances are that you are not the only business in... - [Guide To An Effective Landing Page](https://digitalshiftmedia.com/resource/effective-landing-page/): Guide To An Effective Landing Page Are you running paid, targeted ads online just to have people click them and... - [Friend Request: Facebook Ads](https://digitalshiftmedia.com/resource/facebook-ads/): Friend Request: Facebook Ads Facebook is without a doubt the biggest social media platform. Whether your target audience is college... - [Essential Screen Recording Tools You Absolutely Need](https://digitalshiftmedia.com/resource/video-marketing/): Essential Screen Recording Tools You Absolutely Need Video marketing is a crucial component to digital marketing as it helps to... - [Social Media Accounts Unraveled](https://digitalshiftmedia.com/resource/social-media-accounts/): Social Media Accounts Unraveled Before identifying what social media platforms are right for your business, it is important to know... - [On-Page SEO: 5 Minutes for 5 Easy Steps to See Results!](https://digitalshiftmedia.com/resource/on-page-seo/): On-Page Search Engine Optimization By now, you have probably heard of SEO or search engine optimization. You have heard that... - [Build Trust With Your Website Visitors](https://digitalshiftmedia.com/resource/build-trust-with-your-website/): Build Trust With Your Website Visitors With strong trust comes loyal customers and with loyal customers comes a steady stream... ## Digital Marketing Terms - [Generative Experience Optimization (GEO)](https://digitalshiftmedia.com/marketing-term/generative-experience-optimization-geo/): What is Generative Experience Optimization (GEO)? Generative Experience Optimization (GEO) is an emerging field of research and practice focused on... - [Navboost](https://digitalshiftmedia.com/marketing-term/navboost/): What is Navboost? Navboost provides search signals that rely heavily on user clicks. Google's Navboost algorithm is an advanced search... - [DeepRank](https://digitalshiftmedia.com/marketing-term/deeprank/): What is DeepRank? DeepRank is a deep learning algorithm that is used to rank search results based on relevance. It... - [RankBrain](https://digitalshiftmedia.com/marketing-term/rankbrain/): What is RankBrain? Definition of RankBrain RankBrain is an artificial intelligence (AI) machine learning system that Google uses to help... - [SpamBrain](https://digitalshiftmedia.com/marketing-term/spambrain/): What is Google's SpamBrain System? SpamBrain is an AI System developed internally by Google to combat spam on various platforms.... - [Keyword Density](https://digitalshiftmedia.com/marketing-term/keyword-density/): What is Keyword Density? Keyword Density is the percentage of times a keyword, or key phrase, appears on a page... - [Keyword Stuffing](https://digitalshiftmedia.com/marketing-term/keyword-stuffing/): What is Keyword Stuffing? Keyword stuffing was a black hat SEO tactic used to intentionally and unnaturally include targeted keywords,... - [Duplicate Content](https://digitalshiftmedia.com/marketing-term/duplicate-content/): What is Duplicate Content According to Google? Google's 2015 complete presentation on duplicate content and how Google handles it. According... - [Doorway Pages](https://digitalshiftmedia.com/marketing-term/doorway-pages/): What are Doorway Pages? Doorway pages are typically pages based on templates with the same basic text, but with location... - [Keyword Cannibalization](https://digitalshiftmedia.com/marketing-term/keyword-cannibalization/): What is Keyword Cannibalization? Keyword cannibalization means that you have content on your site that can rank for the same... - [Content Syndication](https://digitalshiftmedia.com/marketing-term/content-syndication/): What is Content Syndication? Content syndication is a distribution tactic in digital marketing that involves republishing an exact copy of... - [Guest Blogging](https://digitalshiftmedia.com/marketing-term/guest-blogging/): What is Guest Blogging? Guest blogging is a content marketing strategy that consists of someone writing and publishing a blog... - [Page Experience Benchmark](https://digitalshiftmedia.com/marketing-term/page-experience-benchmark/): What is the Page Experience Benchmark? A ranking factor that looks at speed, interactivity, stability, SSL, and mobile-friendliness. To test... - [Customer Acquisition Cost (CAC)](https://digitalshiftmedia.com/marketing-term/what-is-customer-acquisition-cost-cac/): Customer Acquisition Cost What is Customer Acquisition Cost (CAC)? Customer Acquisition Cost (CAC) is the total cost associated with convincing... - [Thin Content](https://digitalshiftmedia.com/marketing-term/thin-content/): What is Thin Content? Thin content is content that is expressed through written words on websites that provides little to... - [Proximity to Searcher](https://digitalshiftmedia.com/marketing-term/proximity-to-searcher/): What is the Proximity to Searcher Factor? Simply put, proximity to searcher is the closeness of the searcher's address to... - [Local Citation for Local SEO](https://digitalshiftmedia.com/marketing-term/local-citation-local-seo/): What is a Citation? A citation is a reference to your business on the internet. A local citation can be... - [Paid Links](https://digitalshiftmedia.com/marketing-term/what-are-paid-links/): What are Paid Links? Paid links are backlinks that are acquired by giving someone "something of great value" that are... - [What is Cold Traffic?](https://digitalshiftmedia.com/marketing-term/what-is-cold-traffic/): Cold Traffic Definition Cold traffic is someone that is not familiar with you, your brand, your solution, or product/service. Cold... - [What Is A Marketing Funnel?](https://digitalshiftmedia.com/marketing-term/what-is-a-marketing-funnel/): Marketing Funnel Definition Marketing Funnels are a sequence, or a process, that allows a visitor to learn more about your business,... - [Social Card](https://digitalshiftmedia.com/marketing-term/social-card/): What is a Social Card? Social Cards are visible on social media networks and are the combined results of using: Your... - [Trust Flow](https://digitalshiftmedia.com/marketing-term/trust-flow/): What is Trust Flow? According to Majestic SEO, Citation Flow is a number of predicting how influential an URL may be based... - [Citation Flow](https://digitalshiftmedia.com/marketing-term/citation-flow/): What is Citation Flow? According to Majestic SEO, Trust Flow is a number predicting how trustworthy a webpage, such as a location... - [Page Authority](https://digitalshiftmedia.com/marketing-term/page-authority/): What is Page Authority? According to Moz, Page Authority is a score that predicts how well a specific page will rank on... - [Link Insertion](https://digitalshiftmedia.com/marketing-term/link-insertion/): What is Link Insertion? Link insertion is the practice of adding your website's relevant link to the existing content of... - [SKAG (Single Keyword Ad Group)](https://digitalshiftmedia.com/marketing-term/skag-single-keyword-ad-group/): What Does SKAG stand for? SKAG is an acronym for Single Keyword Ad Group. This term is used by Google... - [Cost Per Acquisition](https://digitalshiftmedia.com/marketing-term/cost-per-acquisition/): What is Cost Per Acquisition? Cost per acquisition (CPA), also known as “cost per action” is the average cost an... - [Earnings Per Click](https://digitalshiftmedia.com/marketing-term/earnings-per-click/): What is Earnings Per Click? Earnings Per Click, or EPC, is a metric used to indicate the average earnings generated as... - [Frequency Capping](https://digitalshiftmedia.com/marketing-term/frequency-capping-adwords/): What is Frequency Capping in Adwords? Frequency capping is putting a limit on the number of times an ad is shown... - [Linkedin Insight Tag](https://digitalshiftmedia.com/marketing-term/linkedin-insight-tag/): What is the Linkedin Insight Tag? The LinkedIn Insight Tag, or Linkedin Pixel, is JavaScript code that enables in-depth campaign reporting and unlocks valuable... - [Organic Reach Measurement](https://digitalshiftmedia.com/marketing-term/organic-reach-measurement/): What is the New Organic Reach Measurement on Facebook? The Organic Reach Measurement is the number of people who had... - [What is Local PPC?](https://digitalshiftmedia.com/marketing-term/what-is-local-ppc/): What is Local PPC? Local PPC, or Local Pay-Per-Click, is a local paid advertising strategy designed to target prospective customers... - [On-Page SEO](https://digitalshiftmedia.com/marketing-term/on-page-seo/): What is On-Page SEO? On-page SEO, or on-site SEO,  refers to a website's search engine optimization efforts that are done on the... - [Off-Page SEO](https://digitalshiftmedia.com/marketing-term/off-page-seo/): What is Off-Page SEO? Off-Page SEO, or off-site SEO, refers to a website's search engine optimization efforts that are done... - [Google Guarantee](https://digitalshiftmedia.com/marketing-term/google-guarantee/): What Does Google Guarantee Mean? Google Guarantee means that you have completed Google's background checks as well as the license and... - [Custom Dimensions](https://digitalshiftmedia.com/marketing-term/google-analytics-custom-dimensions/): What is Custom Dimensions in Google Analytics? Custom dimensions allow you to create an additional dept of customized tracking that Google... - [Smart Display Campaigns](https://digitalshiftmedia.com/marketing-term/google-smart-display-campaigns/): What Are Smart Display Campaigns? Smart Display Campaigns are a Google Display Network automation campaign ad type that consists of creative... - [Dynamic Keyword Insertion](https://digitalshiftmedia.com/marketing-term/dynamic-keyword-insertion/): What is Dynamic Keyword Insertion in Google AdWords? Dynamic keyword insertion (DKI) allows you to use the keyword your prospect... - [Customer Match](https://digitalshiftmedia.com/marketing-term/what-is-customer-match/): What is Customer Match? Customer Match a type of remarketing that will match your list of emails to Google users.... - [Negative Audiences](https://digitalshiftmedia.com/marketing-term/what-are-negative-audiences/): What are Negative Audiences? Negative Audiences are groups of people that you want to exclude from advertising to on the... - [Featured Snippets in Search](https://digitalshiftmedia.com/marketing-term/what-are-featured-snippets-in-search/): What Are Featured Snippets in Search? Featured snippets in Search can appear when a user asks a question in Google.... - [Lead Magnet](https://digitalshiftmedia.com/marketing-term/what-is-a-lead-magnet/): What is a Lead Magnet? Simply put, a lead magnet is an offer that a prospective customer values enough to... - [ValueTrack Parameters](https://digitalshiftmedia.com/marketing-term/what-are-valuetrack-parameters/): What are ValueTrack Parameters? ValueTrack parameters are a type of URL parameter you can add to your ads’ landing page URLs. ValueTrack... - [What is ROAS?](https://digitalshiftmedia.com/marketing-term/what-is-roas-adwords/): What is ROAS? AdWords & Calculating Return On Ad Spend Return On Advertising Spend, or  ROAS, helps marketers evaluate which marketing... - [What is Direct Response Marketing](https://digitalshiftmedia.com/marketing-term/direct-response-marketing/): Direct Response Marketing Explained! Direct response marketing facilitates the delivery of a call to action and outcome via an online... - [Copy](https://digitalshiftmedia.com/marketing-term/what-is-copy/): What is Copy? In marketing, online advertising, and similar fields, copy refers to the output of copywriters. A Copywriter is... - [Lookalike Audience on Facebook](https://digitalshiftmedia.com/marketing-term/facebook-lookalike-audience/): What is a Facebook Lookalike Audience? A Lookalike Audience on Facebook is a new audience that is similar to your... - [Dynamic Product Ads (DPA) on Facebook](https://digitalshiftmedia.com/marketing-term/dynamic-product-ads-dpa-facebook/): What are Facebook Dynamic Product Ads? Facebook Dynamic Product Ads, or DPA, are new dynamic product ads that give you the... - [Page Post Engagement (PPE)](https://digitalshiftmedia.com/marketing-term/page-post-engagement-ppe-facebook/): What is Page Post Engagement (PPE) on Facebook? Page Post Engagement on Facebook is when people perform actions on your promoted posts or page.... - [Search Impression Share](https://digitalshiftmedia.com/marketing-term/search-impression-share/): What is Search Impression Share? Search Impression Share is this metric found by dividing the number of impressions received on... - [Display Impression Share](https://digitalshiftmedia.com/marketing-term/display-impression-share/): What is Display Impression Share? Display Impression Share is calculated by dividing the number of impressions received on the Display... - [Squint Test](https://digitalshiftmedia.com/marketing-term/the-squint-test/): What is "The Squint Test"? The Squint Test is a quick test to check the effectiveness of a web page or... - [WYSIWYG](https://digitalshiftmedia.com/marketing-term/wysiwyg/): What is WYSIWYG? WYSIWYG is a short form of what you see is what you get. In the digital sense, it... - [SaaS](https://digitalshiftmedia.com/marketing-term/what-is-sass/): What is SaaS? SaaS or Software as a Service is when applications are hosted by a third-party provider and uses the... - [CASL](https://digitalshiftmedia.com/marketing-term/casl/): What is CASL? CASL or Canada's Anti-Spam Legislation is one of the world's toughest forms of legislation when it comes... - [Cost per Website Conversion](https://digitalshiftmedia.com/marketing-term/cost-per-website-conversion/): What does Cost per Website Conversion mean? Cost per Website Conversion is the average cost of conversions in the form... - [Cost per Page Like](https://digitalshiftmedia.com/marketing-term/cost-per-page-like/): What does Cost per Page Like mean? Cost per Page Like is the average advertising cost received for each "like"... - [Below the Fold](https://digitalshiftmedia.com/marketing-term/below-the-fold/): What Does "Below the Fold" Mean? Below the fold is an expression used to represent the portion of a webpage that... - [Above the Fold](https://digitalshiftmedia.com/marketing-term/above-the-fold/): What Does “Above the Fold” Mean? Above the fold is an expression used to represent the portion of a webpage that... - [Podcast](https://digitalshiftmedia.com/marketing-term/what-is-a-podcast/): What is a Podcast? The term Podcast (A blend of "iPod" and "Broadcast") refers to an audio show, similar to a radio... - [URL](https://digitalshiftmedia.com/marketing-term/url-uniform-resource-locator/): What is an URL? URL stands for Uniform Resource Locator. An URL is a reference to a unique resource on the... - [Online Business Directory](https://digitalshiftmedia.com/marketing-term/online-business-directory/): What is a Directory? In terms of digital marketing, a directory or more specifically a business directory is an online listing... - [Bucket Brigades](https://digitalshiftmedia.com/marketing-term/bucket-brigades/): What Exactly Are Bucket Brigades? Simply put, bucket brigades are words or phrases that add value to your content and... - [Destination URL Auto-tagging](https://digitalshiftmedia.com/marketing-term/destination-url-auto-tagging/): What is Destination URL Auto-Tagging? Destination URL Auto-agging is a feature that allows you to automatically create custom URLs to... - [Topic Targeting](https://digitalshiftmedia.com/marketing-term/topic-targeting/): What is Topic Targeting? Topic Targeting allows you to place AdWords Advertisements on website pages relating to those topics. There... - [Negative Keywords](https://digitalshiftmedia.com/marketing-term/negative-keywords/): What are Negative Keywords? Negative Keywords are keywords that prevent your ads from being displayed when certain words or phrases... - [Smart Lists for Remarketing in Google Analytics](https://digitalshiftmedia.com/marketing-term/smart-lists-for-remarketing/): What are Smart Lists? Smart Lists are a simple form of remarketing used by Google to reach those customers who... - [Managed Placement Targeting](https://digitalshiftmedia.com/marketing-term/managed-placement-targeting/): What is Managed Placement Targeting? Managed Placement Targeting,  otherwise known as Placement Targeting, is a targeting method used in Google... - [Behavioural Targeting](https://digitalshiftmedia.com/marketing-term/behavioural-targeting/): What Is Behavioural Targeting? Behavioural targeting is a technique used by online marketers and advertisers to increase the effectiveness of... - [Keyword Targeting](https://digitalshiftmedia.com/marketing-term/keyword-targeting/): What Is Keyword Targeting? Keyword Targeting is the process of selecting certain words or phrases relevant to the product or... - [Post Engagements](https://digitalshiftmedia.com/marketing-term/post-engagements/): What is Post Engagement? Post Engagements are the number of times people have engaged with anything posted on your Facebook... - [Facebook Reach](https://digitalshiftmedia.com/marketing-term/facebook-reach/): What is Reach on Facebook? Reach is the number of people your posts have reached, plus any likes, comments, or shares.... - [Page Likes On Facebook](https://digitalshiftmedia.com/marketing-term/page-likes-facebook/): What Are Page Likes? Page Likes are the number of times someone "likes" your content on Facebook. Liking something on... - [Page Views](https://digitalshiftmedia.com/marketing-term/page-views/): What are Facebook Page Views? Facebook Page Views help you identify how many people are visiting your page, and what... - [Facebook Audience Network](https://digitalshiftmedia.com/marketing-term/facebook-audience-network/): What is the Facebook Audience Network or F. A. N? The Facebook Audience Network is a new way for advertisers to... - [Google Search Network](https://digitalshiftmedia.com/marketing-term/google-search-network/): What is the Google Search Network? The Google Search Network is one of Google's main advertising networks. Companies often utilize... - [Converted Clicks and Adwords Conversion Tracking](https://digitalshiftmedia.com/marketing-term/converted-clicks-adwords-conversion-tracking/): What are Converted Clicks? When using Google Ads, there are two main ways to measure conversion: converted clicks and conversions.... - [Customer Lifetime Value (CLV)](https://digitalshiftmedia.com/marketing-term/customer-lifetime-value-clv/): What is CLV? CLV or Customer Lifetime Value is a calculation that is used for business growth and intelligence that informs... - [Google Display Network](https://digitalshiftmedia.com/marketing-term/google-display-network/): What is the Google Display Network (GDN)? The Google Display Network is one of Google's main advertising networks (Google Search... - [Inbound Links](https://digitalshiftmedia.com/marketing-term/inbound-links/): What are Inbound Links? An Inbound Link is a hyperlink originating from another website directing customers to your site. The... - [Middle of the Funnel Mean (MOFU)](https://digitalshiftmedia.com/marketing-term/mofu/): What is MOFU? MOFU stands for the middle of the funnel and refers the marketing funnel in the content lifecycle.... - [API](https://digitalshiftmedia.com/marketing-term/api/): What is API? API (Application Programming Interface) is the powerful way programmers and certain applications communicate. APIs consist of protocols,... - [CAN-SPAM](https://digitalshiftmedia.com/marketing-term/can-spam/): What is Can-Spam? An act passed in 2003 to control and prevent the sending of unsolicited emails promoting any product or... - [Bottom Of The Funnel (BOFU)](https://digitalshiftmedia.com/marketing-term/bofu/): What is BOFU? BOFU (Bottom Of The Funnel) is the bottom portion of the inbound marketing sales funnel. You have already,... - [Customer Personas](https://digitalshiftmedia.com/marketing-term/customer-personas/): What is a Customer Persona? A customer persona is a semi-fictional representation of your ideal customer from your target market... - [Churn Rate](https://digitalshiftmedia.com/marketing-term/churn-rate/): What is Churn Rate? Churn Rate is the number of customers that have left your service or business over a... - [SERPS](https://digitalshiftmedia.com/marketing-term/serps/): What Are Search Engine Results Pages or SERPS? Search Engine Results Pages or SERPS are results that appear on web... - [Cost-per-Lead (CPL)](https://digitalshiftmedia.com/marketing-term/cost-per-lead-cpl/): What is a Cost Per Lead (CPL)? Cost Per Lead is an online advertising pricing model where advertisers pay for... - [Outbound Links](https://digitalshiftmedia.com/marketing-term/outbound-links/): What are Outbound Links? Links that send users to other domains from your site are outbound links. By linking out to... - [Contextual Link](https://digitalshiftmedia.com/marketing-term/contextual-link/): What is a Contextual Link? A Contextual Link is a piece of clickable text (usually a keyword) located in the... - [HTML](https://digitalshiftmedia.com/marketing-term/html/): What is HTML? HTML or Hyper Text Markup Language is a programming language designed to create a website. The language allows... - [Black Hat SEO](https://digitalshiftmedia.com/marketing-term/black-hat-seo/): What is Black Hat SEO? In Search Engine Optimization terminology, Black Hat SEO refers to the use of aggressive search... - [Bid Strategy](https://digitalshiftmedia.com/marketing-term/bid-strategy/): What is a Bid Strategy for Google AdWords? Bid Strategies are tailored campaigns designed in Google Ad Words to help... - [Cookie](https://digitalshiftmedia.com/marketing-term/cookie/): What Are Cookies? Cookies, which are also called HTTP cookies, internet cookies, or browser cookies, are files stored on your... - [White Hat SEO](https://digitalshiftmedia.com/marketing-term/white-hat-seo/): What is White Hat SEO? White Hat SEO is the use of techniques, strategies, and tactics for optimization that focus... - [LSI Keywords](https://digitalshiftmedia.com/marketing-term/lsi-keywords/): What are LSI Keywords? LSI stands for Latent Semantic Indexing and is special SEO terminology for keywords that are semantically... - [Conversion Rate](https://digitalshiftmedia.com/marketing-term/conversion-rate/): What is Conversion Rate? A Conversion Rate is the percentage of people who take the desired action. In terms of... - [Business to Consumer (B2C)](https://digitalshiftmedia.com/marketing-term/business-to-consumer-b2c/): What is B2C? Business-to-Consumer (B2C) is a transaction where businesses sell a product or service to consumers. This can range... - [Vlog](https://digitalshiftmedia.com/marketing-term/vlog/): What is a Vlog? A Vlog is a video blog or a blog that is done entirely on video. The... - [Split Testing](https://digitalshiftmedia.com/marketing-term/split-testing/): What Is Split Testing? Split testing is conducting experiments to improve a site's metric and are also known as A/B... - [Click Through Rate (CTR)](https://digitalshiftmedia.com/marketing-term/click-through-rate-ctr/): What Is Click Through Rate (CTR)? Click Through Rate is a metric that measures how many people click on your... - [Dynamic Search Ads (DSA)](https://digitalshiftmedia.com/marketing-term/dynamic-search-ads-dsa/): What Are Dynamic Search Ads? Traditional text ads are based on direct keywords. Dynamic Search Ads is a type of ad... - [Return on investment (ROI)](https://digitalshiftmedia.com/marketing-term/return-investment-roi/): What is Return on Investment (ROI)? Return on investment (ROI)= (Investment Revenue - Investment Cost)/ Investment Cost Return on investment calculates the return on... - [Impression](https://digitalshiftmedia.com/marketing-term/impression/): What Is An Impression? Impressions are sometimes called ad views. It is a term that refers to the point in... - [Amplification Rate](https://digitalshiftmedia.com/marketing-term/amplification-rate/): Before we Start There are three important numbers to effectively measure your social media campaigns and reach your business objectives; Amplification... - [Filter Bubble](https://digitalshiftmedia.com/marketing-term/filter-bubble/): What is a Filter Bubble? A Filter Bubble is a personalized search that appears when a user searches in a... - [Keywords](https://digitalshiftmedia.com/marketing-term/keywords/): What are Keywords in Digital Marketing? In general, when we talk about keywords in the context of digital marketing, we... - [Domain Authority](https://digitalshiftmedia.com/marketing-term/domain-authority/): What is Domain Authority? Domain Authority is a score (from 0 to 100) that measures how well a website will rank... - [Ad Groups](https://digitalshiftmedia.com/marketing-term/ad-groups/): What is Ad Group? An Ad group includes all ads that are focused on a set of keywords in an... - [Total Links & Linking Root Domains](https://digitalshiftmedia.com/marketing-term/total-links-linking-root-domains/): What is Total Link? A total link is a number of total links means all possible links to this page including... - [Bounce Rate](https://digitalshiftmedia.com/marketing-term/bounce-rate/): What is Bounce Rate? Bounce Rate is a percentage that shows how many visitors click on a single website page... - [Campaign Type](https://digitalshiftmedia.com/marketing-term/campaign-type/): What is Campaign Type? Campaign Type is a setting when creating a campaign. The Campaign Type determines where your ads will be... - [Campaign](https://digitalshiftmedia.com/marketing-term/campaign/): What is a Campaign in digital marketing? In Google Adwords, you can create different campaigns under your Google AdWords account.... - [Crawling](https://digitalshiftmedia.com/marketing-term/crawling/): What is Crawling? Crawling is tracking and gathering URLs to prepare for indexing. By giving them a webpage as a... - [Impressions](https://digitalshiftmedia.com/marketing-term/impressions/): What Are Impressions? Impressions refer to the number of times an ad is viewed by a user or displayed on a... - [Sitemaps](https://digitalshiftmedia.com/marketing-term/sitemaps/): What Are Sitemaps? Sitemaps or site map are used so search engines can do a better job of crawling your website.... - [Campaign Tags](https://digitalshiftmedia.com/marketing-term/campaign-tags/): What Are Campaign Tags? Campaign tags allows Google Analytics to identify where a user came from. It gives businesses more... - [Remarketing](https://digitalshiftmedia.com/marketing-term/remarketing/): What Is Remarketing? Remarketing is an action that is taken by businesses to reintroduce a product of service to the... - [Call to Action (CTA)](https://digitalshiftmedia.com/marketing-term/call-to-action-cta/): What is a Call to Action (CTA)? Are you wondering what a CTA is? Have you ever signed up for... - [Search Engine Marketing (SEM)](https://digitalshiftmedia.com/marketing-term/search-engine-marketing-sem/): What is Search Engine Marketing? Search Engine Marketing (SEM) is an online marketing practice. SEM is used to promote businesses... - [Paid Traffic](https://digitalshiftmedia.com/marketing-term/paid-traffic/): What is Paid Traffic? Paid traffic is any customer that visits your website after you have paid for advertising promotions.... - [Organic Traffic](https://digitalshiftmedia.com/marketing-term/organic-traffic/): What is Organic Traffic? The definition of Organic Traffic is the number of visitors that are directly from a search... - [Query](https://digitalshiftmedia.com/marketing-term/what-is-a-query/): What is a Search Query? A query is a question or phrase used to gain and validate information. Digital marketing uses a... - [Blog](https://digitalshiftmedia.com/marketing-term/blog/): Blogs, What are they? A blog is an online source of information such as news, a diary or a journal that... - [Banner Ad](https://digitalshiftmedia.com/marketing-term/banner-ad/): What is a Banner Ad? A banner ad is a particular form of advertising on the Internet. It is usually a... - [Organic Search](https://digitalshiftmedia.com/marketing-term/organic-search/): What does Organic Search mean? Both organic search results and non-organic (ads) search results are used to optimize listings on... - [Core Analysis Technique: Segmentation](https://digitalshiftmedia.com/marketing-term/segmentation/): What Is Segmentation? Segmentation is one of the two core analysis techniques that allow you to isolate and analyze the... - [Daily Budget](https://digitalshiftmedia.com/marketing-term/daily-budget/): What is Daily Budget? In marketing terms, a daily budget is used in regards to Google AdWords and similar pay-per-click campaigns.... - [Audience Reports](https://digitalshiftmedia.com/marketing-term/audience-reports/): What are the Audience Reports in Google Analytics? The Audience Reports in Google Analytics provides information about the characteristics of... - [Indexing](https://digitalshiftmedia.com/marketing-term/indexing/): What Is Indexing? Indexing is the organization of information that occurs after crawling which allows pages to be seen on... - [No Index - Marketing Terms](https://digitalshiftmedia.com/marketing-term/no-index/): What Does No Index Mean? A no index tag tells Google or other search engines not to index a specific... - [Search Engine Optimization (SEO)](https://digitalshiftmedia.com/marketing-term/search-engine-optimization-seo/): What Is Search Engine Optimization? The goal of Search Engine Optimization or SEO is to increase the ranking of a... - [Quality Score](https://digitalshiftmedia.com/marketing-term/quality-score/): What Is Quality Score? Quality score is a metric used by Google to help identify which ads to place in... - [Backlink](https://digitalshiftmedia.com/marketing-term/backlink/): What is a Backlink? A backlink, which is also referred to as an inbound link, an external link, or just... - [Average Session Duration](https://digitalshiftmedia.com/marketing-term/average-session-duration/): What is Average Session Duration? Average session duration is a measurement of the average amount of time a user spends... - [Mobile Ad](https://digitalshiftmedia.com/marketing-term/mobile-ad/): What is a Mobile Ad? A mobile ad is an advertisement that appears on a mobile device such as a... - [Applause Rate](https://digitalshiftmedia.com/marketing-term/applause-rate/): What is Applause Rate? The Applause Rate measures the average favourites or likes your posts receive on social media. The... - [Customer Attrition](https://digitalshiftmedia.com/marketing-term/customer-attrition/): What is Customer Attrition? Customer attrition is the loss of clients or customers. It is commonly presented as a percentage... - [Ad Extensions](https://digitalshiftmedia.com/marketing-term/ad-extensions/): Ad Extensions, What Are They And How To Use Them? Ad extensions can have a major impact on your business... - [Ad Rank - Marketing Terms](https://digitalshiftmedia.com/marketing-term/ad-rank/): What is Ad Rank? Ad Rank determines the position of a pay-per-click add in relation to other ads on a... - [RLSA Remarketing Lists for Search Ads](https://digitalshiftmedia.com/marketing-term/rlsa/): What Is A Remarketing List For Search Ads (RLSA)? The remarketing list is created by having the visitor download a... - [Conversion Rate Optimization (CRO)](https://digitalshiftmedia.com/marketing-term/conversion-rate-optimization/): What is Conversion Rate Optimization (CRO)? CRO or Conversion Rate Optimization is a systematic and structured approach to improving the... - [Expires Headers](https://digitalshiftmedia.com/marketing-term/expires-headers/): What Are Expires Headers? Expires Headers tells the browser how long they should store a file for in the cache.... - [Not Found Error 404 Definition](https://digitalshiftmedia.com/marketing-term/404-not-found-error/): What Is A 404, Not Found Error? Normally, when a user or Googlebot try to connect a website page that... - [Landing Page](https://digitalshiftmedia.com/marketing-term/landing-page/): What Is A Landing Page? A landing page is typically defined as the page a visitor "lands" on. Nowadays it... - [CPM](https://digitalshiftmedia.com/marketing-term/cpm/): What Does CPM Mean? Digital Marketing Terms Explained What is CPM (Cost-per-Thousand)? CPM measures the cost of an advertisement per... - [Pay-Per-Click (PPC)](https://digitalshiftmedia.com/marketing-term/pay-per-click-ppc/): Pay-Per-Click (PPC) is the same as Cost-per-Click (CPC).   - [Cost Per Click (CPC)](https://digitalshiftmedia.com/marketing-term/cost-per-click-cpc/): CPC or Cost Per Click is the most common bid type. It simply means that you pay when someone clicks... - [Anchor Text](https://digitalshiftmedia.com/marketing-term/anchor-text/): What is Anchor Text Mean? Anchor text is the text portion associated with a hyperlink on a web page. For... ## Case Studies - [Mr. Rooter Plumbing of Lethbridge](https://digitalshiftmedia.com/case-study/mr-rooter-plumbing-of-lethbridge/): The Client Mr. Rooter Plumbing of Lethbridge Industry: Plumbing Services Location: Lethbridge, Alberta Mr. Rooter Plumbing of Lethbridge is a... - [Mr. Electric of Orlando](https://digitalshiftmedia.com/case-study/mr-electric-of-orlando/): The Client Mr. Electric of Orlando Industry: Electrical Services Location: Orlando, Florida Mr. Electric of Orlando is a top-notch electrical... - [Mr. Appliance of Clarksville](https://digitalshiftmedia.com/case-study/mr-appliance-of-clarksville/): The Client Mr. Appliance of Clarksville Industry: Appliance Repair Location: Clarksville, Tennessee, USA Mr. Appliance of Clarksville is a leading... - [Rainbow Restoration of Chesapeake](https://digitalshiftmedia.com/case-study/rainbow-restoration-of-chesapeake/): The Client Rainbow Restoration of Chesapeake Industry: Restoration Services Location: Chesapeake, Virginia Crystal and Lateasha Armstead are the inspiring duo... - [Mr. Handyman of Greater Cincinnati](https://digitalshiftmedia.com/case-study/mr-handyman-of-greater-cincinnati/): - [Mr. Appliance of Fond Du Lac](https://digitalshiftmedia.com/case-study/mr-appliance-of-fond-du-lac/): - [Mr. Handyman of Lincoln Park](https://digitalshiftmedia.com/case-study/mr-handyman-of-lincoln-park/): Digital Shift Transforms Mr. Handyman of Lincoln Park's Local Search Visibility The Challenge When Mr. Handyman of Lincoln Park partnered... - [The Grounds Guys of Amarillo](https://digitalshiftmedia.com/case-study/grounds-guys-of-amarillo/): Before Digital Shift   After The First 90-days   Year-over-Year Comparison - [Five Star Painting of Boca Raton](https://digitalshiftmedia.com/case-study/five-star-painting-of-boca-raton/): Digital Shift helped Byron at the Five Star Painting of Boca Raton increase organic and maps rankings from being buried... - [Mr. Handyman of Richmond](https://digitalshiftmedia.com/case-study/mr-handyman-of-richmond/): Digital Shift helped Mason from Mr. Handyman of Richmond increase organic and maps rankings from being buried in the maps... - [Aire Serv of Dallas](https://digitalshiftmedia.com/case-study/aire-serv-of-dallas/): Google Maps Ranking Improvements Initial Heat Map Scan After identifying the most valuable keywords in the Dallas market, Digital Shift... - [Koala Insulation of South Kansas City](https://digitalshiftmedia.com/case-study/koala-insulation-of-south-kansas-city/): - [Mr. Appliance of Plano](https://digitalshiftmedia.com/case-study/mr-appliance-of-plano/): Full case study coming soon. For now, enjoy our snapshot of the stats. - [Glass Doctor of Summerville SC](https://digitalshiftmedia.com/case-study/glass-doctor-of-summerville-sc/): - [HM Remodeling](https://digitalshiftmedia.com/case-study/hm-remodeling/): - [Mr. Electric of Colorado Springs](https://digitalshiftmedia.com/case-study/mr-electric-of-colorado-springs/): - [Mr. Handyman of Easton, Bethlehem, Nazareth & Allentown](https://digitalshiftmedia.com/case-study/mr-handyman-of-easton-bethlehem-nazareth-allentown/): Before   After - [Aire Serv of Calgary](https://digitalshiftmedia.com/case-study/aire-serv-of-calgary/): - [Mr. Rooter Plumbing of Mississauga ON](https://digitalshiftmedia.com/case-study/mr-rooter-plumbing-of-mississauga-on/): Digital Shift helped Mr. Rooter Plumbing of Mississauga increase visibility from 33% to 98% using our proven Digital Shift method. - [Mr. Rooter Plumbing of Edmonton](https://digitalshiftmedia.com/case-study/mr-rooter-plumbing-of-edmonton/): - [Mr. Rooter Plumbing of Dallas](https://digitalshiftmedia.com/case-study/mr-rooter-plumbing-of-dallas/): - [R. Robertson Insurance](https://digitalshiftmedia.com/case-study/r-robertson-insurance-brokers-ltd/): - [Mr. Rooter Plumbing of Waco](https://digitalshiftmedia.com/case-study/mr-rooter-plumbing-of-waco/): - [Mr. Handyman of Calgary South](https://digitalshiftmedia.com/case-study/mr-handyman-of-calgary-south/): - [HGB Construction & Maintenance Services](https://digitalshiftmedia.com/case-study/local-seo-case-study/): Local SEO Case Study Client: HGB Construction This Local SEO case study highlights how Digital Shift helped a local business... - [The Frugal Decorator](https://digitalshiftmedia.com/case-study/google-seo-case-study/): Google SEO Case Study Client: The Frugal Decorator Customer Highlight The Frugal Decorator is a team of highly creative, organized... - [Premium Carpet & Upholstery Cleaning](https://digitalshiftmedia.com/case-study/seo-case-study/): SEO Case Study: How We Increased a Client's Sales by 200% SEO Case Study Client: Premium Carpet & Upholstery Cleaning Customer... - [CNC Router Store](https://digitalshiftmedia.com/case-study/ecommerce-case-study/): Ecommerce Case Study Client: CNC Router Store This Ecommerce case study is based on CNC Router Store located in Concord,... - [Affinity Health Clinic](https://digitalshiftmedia.com/case-study/website-case-study/): Our Medical Website Case Study Medical Case Study Client: Affinity Health Clinic Customer Highlight This website case study is on... - [Mental Health Support](https://digitalshiftmedia.com/case-study/marketing-strategy-case-study/): Marketing Strategy Case Study: Mental Health Support The purpose of this marketing strategy case study is to showcase how Digital... - [Roofr.com](https://digitalshiftmedia.com/case-study/roofr/): ## Locations & Areas Served - [Calgary Web Design](https://digitalshiftmedia.com/locations/calgary/web-design-services/): Web Design Calgary, Alberta As a professional and affordable web design Calgary company, we understand the importance of having a visually... - [Calgary Digital Marketing Services](https://digitalshiftmedia.com/locations/calgary/digital-marketing-services/): Top Rated Calgary Digital Marketing at Your Service! 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You can view your AI sitemap at: https://digitalshiftmedia. com/llms. txt Why it's important Helps your content get discovered by AI tools Works alongside traditional SEO plugins Updates automatically as your content grows --- ### SEO Video Audit - Published: 2024-12-26 - Modified: 2024-12-31 - URL: https://digitalshiftmedia.com/seo-video-audit-services/ - Categories: Local SEO Why Home Service Business Owners Trust Our SEO Video Audits: • Uncover critical SEO issues holding back your rankings • Get actionable tips to outrank your competitors • Boost organic traffic and leads without increasing ad spend • Maximize ROI from your existing web presence • Tap into 15+ years of SEO expertise for home services How It Works: Submit your form Our SEO experts analyze your site Receive a custom 10-minute video audit within 5 business days Implement our recommendations and watch your traffic grow --- ### Google Local Services Ads Management Services - Published: 2024-12-01 - Modified: 2024-12-01 - URL: https://digitalshiftmedia.com/ppc/google-local-services-ads-management-services/ - Categories: Google Local Services Ads Skyrocket Your Home Service Business with US and Canadian Google Local Services Ads Management Hey there, savvy home service business owner! Ready to take your home service game to the next level? Let's talk about Google Local Services Ads (LSAs) and how they can turbocharge your business growth. Digital Shift: Your Go-To Partner for Google Local Services Ads Management For over a decade, we've been helping folks like you across the USA and Canada crush it in the digital world. Our expertise in Google Local Services Ads Management has helped countless plumbers, HVAC techs, and electricians connect with more customers and watch their businesses soar. We get the unique challenges you face in your local market, and we're here to help you harness the full power of Google Local Services Ads. The Magic of Google Local Services Ads You're always on the hunt for ways to reach more customers and grow your business, right? Well, Google Local Services Ads are your secret weapon. They're your direct line to potential customers who are actively searching for your services. Picture this: It's 2 pm, and a homeowner is frantically searching for a plumber. Guess who pops up at the top of their search results? That's right – you! With Google Local Services Ads, you're front and center when it matters most. But wait, there's more! LSAs are like the Swiss Army knife of digital marketing. Here's what you get: Pay-per-lead model: You only pay when a potential customer reaches out. No more... --- ### Enterprise SEO Services - Published: 2023-02-19 - Modified: 2023-02-19 - URL: https://digitalshiftmedia.com/enterprise-seo-services/ Corporate & Enterprise SEO Done Right Digital Shift's Enterprise SEO services are a set of strategies, techniques, and practices aimed at improving the visibility, ranking, and organic traffic of large-scale websites with a substantial number of web pages, complex structures, and multiple stakeholders involved in decision-making. Let us support your in-house team with expertise in managing the complexity and challenges of optimizing large websites. Our services include: Site audits: a comprehensive analysis of the website's technical aspects, structure, content, and backlink profile to identify opportunities and issues that may affect its visibility and ranking. Keyword research and analysis: a systematic process of identifying relevant and high-traffic keywords that align with the business goals and target audience. Content optimization: a process of optimizing the website's content to make it more relevant and engaging to the target audience and search engines. Link building: a practice of acquiring high-quality links from other authoritative websites to improve the website's authority and credibility. Local SEO: a set of techniques aimed at optimizing the website's visibility and ranking in local search results. Analytics and reporting: a regular monitoring and reporting of the website's performance metrics, such as traffic, ranking, conversion rates, and ROI, to assess the effectiveness of the SEO strategy and identify areas of improvement. Our Enterprise SEO team works with you to get a deep understanding of the business goals, market trends, and competitive landscape to develop a customized strategy that aligns with the business objectives and delivers measurable results.    Why Choose Digital Shift... --- ### Self Storage - Published: 2023-02-10 - Modified: 2023-02-10 - URL: https://digitalshiftmedia.com/seo/self-storage/ Self Storage SEO Service With how fast the self storage industry is growing, you may wonder what self storage SEO is all about besides ensuring your website is keyword-optimized, has a high site authority, and ranks high in organic searches. Most SEO service providers and marketers focus on Google as their main target while ranking other search engines (i. e. , Bing, Yahoo) as secondary. Why? Because Google accounts for 93% of the global market share. Due to the high number of competitive businesses taking place online, you need excellent SEO practices to make yourself visible to self storage customers. Every day, online searchers seek optimal, cost-effective storage units. SEO for self storage facilities has become increasingly popular, and it’s important that you consider the benefits of local SEO.   How Digital Shift Can Help Your Storage Business With Effective Self Storage SEO Why Is Self Storage SEO Important? When you picture Google as a catalog to promote your business, you want to be at the front of the search engine results page, ranking at the very top. This is where SEO becomes essential for local businesses, including business owners in the storage industry. Reaching out to local online searchers requires effective storage marketing strategies to increase your online visibility.    What Matters in Self Storage SEO? Strong website authority: Your domain strength will predict how well you’ll rank in the SERPs. Local citations: Every business needs a legitimate Google business profile with a transparent local citation and business listing that includes contact details... --- ### MAP Funded Local SEO - Published: 2022-09-25 - Modified: 2022-09-27 - URL: https://digitalshiftmedia.com/seo/local-seo-pricing/map/ - Categories: Local SEO Did you know that Neighborly's MAP Fund will be allocating funds to pay for a basic level SEO package for ONE website within EACH of your franchise agreements? MAP Funded SEO will cover up to 2,400 USD (3,000 CAD) for each of your franchise agreements. Here are Digital Shift's MAP plan details: Keyword Analysis Four Content Pieces Google Maps Optimization Local SEO Google Business Profile $199 USD/mo with a one-year commitment Get FREE SEO with Digital Shift's MAP plan and Neigborly's MAP Funded Local SEO program today. We'll take care of all the admin side for you! Signing up is straight-forward and only takes one minute to sign up. Sign up today!   Why is your basic MAP fund almost half the price of other vendors? When comparing oranges-to-oranges we come in much more competitive because of our specialization and experience with SEO - plus it helps that we are Canadian-based and can pass on the savings directly to you. Our competitors usually have fewer features, so when we matched the deliverables we came in much more competitive. Are you a PTN vendor? Nope, not yet. We applied and are currently in the review process. Sign up today to lock in our lowest prices. What if I want to cancel? It's an annual contract and you can cancel after the one-year term is up.   --- ### Google Review Management Services - Published: 2022-04-27 - Modified: 2023-02-03 - URL: https://digitalshiftmedia.com/google-review-management-services/ - Categories: Google My Business Google Reputation Management Services Are you struggling to keep on top of your Google reviews in between all of your other day-to-day demands? Do you have negative responses on Google and other review sites that are impacting your conversion rate and bottom line? Navigating your Google Business Profile reviews can be overwhelming—especially with your brand’s reputation on the line. This is where Digital Shift comes in. By partnering with Digital Shift, you can boost your company’s online reputation and free up more time to spend on other important tasks. In addition to digital marketing services like local SEO and local link building, we specialize in Google reputation management to ensure that your online presence is optimized to work for you. What is A Google Business Profile? A Google Business Profile (previously known as Google My Business) is essentially a business listing on Google. This listing helps businesses with a physical address gain visibility online through local search engine optimization and Google Maps. If you’ve ever Googled a local business, you know exactly what we’re talking about. That menu that comes up at the top or right side of your Google search engine with business listings and their corresponding star-ratings related to your search are top ranking local profiles. Ideally, you want your Business Profile to appear within the top three results, and you want your rating to have four or more stars. So, how do Business Profiles get ratings? Once listed, customers can add information to the business profile through... --- ### Irrigation Company SEO - Published: 2022-04-27 - Modified: 2022-04-27 - URL: https://digitalshiftmedia.com/seo/irrigation/ - Categories: Industry Boost Your Irrigation Business' Growth with Digital Shift, an SEO for Irrigation Company Maybe you’ve set up a Google Business Profile and a website for your irrigation company, but the calls just aren’t coming in like you want them to. Or maybe you’re spending lots of money on online marketing tools like pay-per-click (PPC) Google ads, but they don't seem to make a lasting impact on your return on investment (ROI). Does any of this sound familiar? If so, it’s time to start building a long-term insulation SEO strategy that will produce lasting results at a fraction of the cost. SEO, or search engine optimization, is a crucial component of building a long-term and low cost digital marketing campaign. When SEO is done right, you’ll grow your organic search leads, improve your search engine result page (SERP) ranking, and expand your customer base. With Digital Shift’s irrigation SEO, we’ll help you hit the top of the SERP for your local area—and stay there. How Irrigation SEO can Benefit Your Business When you need to find a product or service in your local area, what do you do? You type “service + location” into the search bar and click the first result that comes up. If you’re looking for something really specific, you might look at the top five links. But, chances are good that this is as far down the list as you’ll scroll.   Now, try searching for “irrigation company + my location”. How far do you have to... --- ### Gutter Cleaning SEO - Published: 2022-04-27 - Modified: 2022-04-27 - URL: https://digitalshiftmedia.com/seo/gutter-cleaning/ - Categories: Industry How Much Traffic Is Your Gutter Cleaning Website Generating for You? Pay-per-click (PPC) ads, backlinks, blog entries, social media outreach, keyword targeting, affiliate links, Google Business Profile... you’ve heard that you need all these things to successfully market your business. But where on earth do you find the time to manage them all? On top of all that, you also need to find the time to keep up with the latest changes in digital marketing practices. Google’s algorithms change all the time—what works today almost certainly won’t work the same way in a year. As overwhelming as all these digital marketing tools may be, many are essential for developing a gutter cleaning SEO strategy. Without an effective SEO strategy, your gutter cleaning and pressure washing company simply won’t reach its full potential. Thankfully, a professional SEO for gutter cleaning company like Digital Shift can develop an SEO strategy for you, so you don’t even have to lift a finger (unless you want to! ). How Gutter Cleaning SEO Can Help Your Business Rank Better You know your gutter cleaning and pressure washing business is the best in the area. So do we! The hard part is getting Google to learn that your company should be recommended before the others in your industry. To do this, you’ll need to create a strong gutter cleaning SEO campaign. Successful SEO campaigns will do two important things for your business: Help you appear at the top of the local search engine results page (SERP) Identify... --- ### Trademark Disclaimer - Published: 2022-04-18 - Modified: 2022-04-18 - URL: https://digitalshiftmedia.com/trademark-disclaimer/ All trademarks, logos and brand names are the property of their respective owners. All company, product and service names used in this website are for identification purposes only. Use of these names, trademarks and brands does not imply endorsement. --- ### Insulation Companies - Published: 2022-04-15 - Modified: 2023-03-01 - URL: https://digitalshiftmedia.com/seo/insulation-companies/ - Categories: Industry Partner With a Professional SEO Agency for Your Insulation Business https://www. youtube. com/watch? v=TG4cZwZp7NI Are you tired of spending all your time coming up with keywords and content that aren't improving your search rankings in Google? Or maybe you're getting the results you want, but are spending more time and money to meet your targets than you'd prefer. By working with a professional SEO agency like Digital Shift to create a specific digital marketing campaign for your business, you'll get more free organic leads at a lower service cost. As digital marketing and SEO experts, our goal is to ensure that your insulation business is found by homeowners, business owners, property managers, and restoration companies in your local area. Using the latest and greatest tools, techniques, and expertise, we'll use our specialized knowledge in insulation contractor SEO to provide digital marketing services that improve your search engine ranking and drive traffic to your website. How An SEO Strategy for Insulation Contractors Works SEO, or Search Engine Optimization, is an essential online marketing strategy for insulation contractor marketing. According to recent research, potential clients will search for insulation companies over 90% of the time before using their services. To improve your business' chances of being found before other insulation contractor companies, you'll need to make sure that your website appears on the first page of Google. This is where SEO for insulation contractors comes in. Using local SEO, our SEO specialists will research and integrate localized keywords, create content and copy to help you... --- ### BLERB - Published: 2022-02-25 - Modified: 2022-02-25 - URL: https://digitalshiftmedia.com/blerb/ https://docs. google. com/presentation/d/1my9PsgrTbpAvy8c-cbN0lJ8NXSIQNGXOCayyUr0ACtg/edit? usp=sharing --- ### test - Published: 2022-02-19 - Modified: 2022-02-19 - URL: https://digitalshiftmedia.com/support/test/ --- ### Glass Repair - Published: 2021-12-19 - Modified: 2021-12-19 - URL: https://digitalshiftmedia.com/seo/glass-repair/ Looking for Professional SEO for your Glass Repair Business? Digital Shift offers high-quality SEO for Glass Repair and replacement services and franchises. As digital marketing experts, we understand the best practices and strategies needed in order to attract your ideal customers. Our goal is to maximize your search engine optimization in a way that will ensure your target customers see what your business has to offer via your website. We specialize in Glass repair SEO and have the latest techniques that will drive targeted traffic to your online platforms. We can help you present your website in a way that increases your online presence and establishes your website's authority. At Digital Shift, we’re on your team and want to see your glass repair business succeed. We work together with you to help you reach your SEO goals. We’ll update you as often or as little as you please, but you’ll always have the comfort of knowing that you have full access to your reports and information anytime you like – we pride ourselves on our full transparency. Looking for more than Glass repair SEO? Great! Digital Shift also specializes in Social Media Marketing and Facebook Ads services. This winning combination establishes a base with your potential clients. Your online activity will ensure that potential clients view you as credible, professional and current - and most importantly, will result in conversions. Local SEO Services It is important for a business to dominate local search results. This is especially true if the business's... --- ### Air Duct Cleaning SEO - Published: 2021-10-09 - Modified: 2021-10-09 - URL: https://digitalshiftmedia.com/seo/air-duct-cleaning/ - Categories: Industry Are You Ready to Take Your Air Duct Cleaning Business to the Next Level? Whether you've done the research and know SEO (search engine optimization) is key for your business' growth, or you're unhappy with your current digital marketing strategy, you've come to the right place. At Digital Shift, we know how to do air duct cleaning SEO right. Our team of highly trained and experienced professionals has helped hundreds of entrepreneurs just like you improve their online visibility, reach more clients, and ultimately, grow their bottom line. But what sets us apart from the competition? Since 2007, our team has lead the charge in developing cutting-edge SEO tactics that actually get results. Not only are we up-to-date on Google's Terms of Service and algorithm changes, but we're constantly updating our strategies to continuously provide the best results for our clients. Online marketing is changing everyday, and you need SEO experts that are not just up to date on those changes, but also deeply passionate about providing the best customer service possible. When you put one of our experts in charge of your SEO campaign, we guarantee you'll see the results you need to reach your business goals. Not convinced? Check out this case study, where we helped one of our clients increase their revenue by 560%. (Yes, you read that right. A 560% increase). Experience the Digital Shift Difference Not only are we highly skilled and dedicated to helping our clients get the growth they need, but when you... --- ### Home Security SEO - Published: 2021-10-09 - Modified: 2021-10-09 - URL: https://digitalshiftmedia.com/seo/home-security/ - Categories: Industry Increase Your Security Company's Revenue with Help from Digital Shift As a small business owner, you know lead acquisition is critical for helping your alarm system company grow. You've likely already done your research and you know a home security SEO strategy is crucial to obtain that growth. Yet, as an entrepreneur, who really has the time to launch, monitor and run a full-scale SEO campaign? You have your hands full with the day-to-day operations of your local security company. Which is why partnering with Digital Shift is sure to give you the competitive edge you need. Our team of SEO experts specialize at crafting copy and optimizing both Google My Business accounts and company websites to help you reach potential customers. We're the leading experts in everything there is to know about SEO—and our hundreds of happy clients are a testament to our tireless effort to be the best in the business. We've been honing our home security SEO strategies since 2007. In that time, our company has emerged as thought-leaders and industry experts because of our tried and true strategies. Not only are we up-to-date on Google's Terms of Service and algorithm changes, but we're constantly updating our strategies to continuously provide the best results for our clients. To achieve Google's coveted top spot in alarm system company searches, you need a digital marketing company that will go to bat for your security business every single day. We are that company. Our team gets results. Need more convincing? ... --- ### Chimney Sweeps SEO - Published: 2021-10-09 - Modified: 2021-10-09 - URL: https://digitalshiftmedia.com/seo/chimney-sweeps/ - Categories: Industry Light a Fire Under Your Business Success with Chimney Sweeper SEO Are you looking for ways to increase your revenue and experience sustainable growth for your chimney sweep business? If it feels like you're just sitting around waiting for the phone to ring while competing chimney professionals get all the new clients in your local area, that's not a coincidence — it's because they're leveraging chimney sweep SEO to their advantage, and you're not. Digital Shift can change that by creating a customized SEO for chimney sweepers strategy that is perfectly tailored to your business goals. Your company is unique, and your search engine optimization plan should be one-of-a-kind as well. What's Included in Digital Shift's Chimney Sweep SEO Plan? Digital Shift has been in business since 2007, and we have spent years developing and adapting local SEO strategies that are specifically designed for home and commercial property services companies just like yours. We know how to fine-tune our strategy to meet your specific needs and get peak performance results from your chimney sweeper SEO plan. Our digital marketing services for chimney sweep SEO include: Optimized, high-quality content for your site such as blog posts and service pages Local SEO optimization to get your chimney sweep service noticed by people in the parts of your service area where you want to work most Smart keyword research to find out the relevant keywords a local, prospective customer is likely to use Done-for-you Google My Business management Social media posting and management... --- ### Junk Removal SEO - Published: 2021-10-09 - Modified: 2022-01-29 - URL: https://digitalshiftmedia.com/seo/junk-removal/ - Categories: Industry Renew Your Junk Removal Business SEO Strategy and Climb to New Heights Tired of sitting around waiting for the phone to ring? If you want to attract attention from that potential customer in your service area who just can't wait to get a load of junk hauled away and is ready to pay for your services, you need intelligent search engine optimization (SEO) services to increase your search engine ranking. Have you noticed that your competitors' sites show up before yours in the search result when you look up target keywords that are relevant to the junk removal industry? That is because they're leveraging junk removal SEO services. Digital Shift can help your trash removal business outpace your rivals and get more qualified leads online with our effective SEO strategy. What Digital Shift Can Do for Your Junk Removal Company Our experienced team has the expertise to design a local SEO strategy that will get your junk removal service noticed by your target demographic. We will take care of every part of the SEO process and tailor a plan that is specific to your local business goals. That includes SEO services such as: Researching the SEO keywords prospective customers are using in your junk pickup service area Optimizing technical aspects of your junk removal website such as internal linking, repairing broken links, and URL structure Original website content creation such as blog posts, service pages, and location pages, and additional content creation for off-page optimization Done-for-you Google My Business management... --- ### Solar Company SEO - Published: 2021-10-09 - Modified: 2021-10-09 - URL: https://digitalshiftmedia.com/seo/solar/ - Categories: Industry The Sky's the Limit With Effective Solar SEO Services You may be wondering how search engine optimization (SEO) can really help a local solar energy company — after all, as a local business you want attention from potential customers in your area who need solar services and are ready to pay for them, not just random clicks from around the world. That is where your local SEO campaign comes in. By focusing on intelligent keyword research, our team can uncover the exact keyword phrases that local people in your service area are using, and optimize your site accordingly. That optimization will increase your search rankings on Google and other search engines, which is crucially important — the vast majority of organic traffic goes to the first five results on a search engine results page (SERP), and less than 1% of searchers will click a link on the second page. That means the website traffic that should be going to your site is being funnelled to the sites of your competitors who are utilizing an SEO strategy. We can change that. Our SEO agency has spent years developing and fine-tuning an SEO service that really works, and we know how to adapt our strategy to your unique business to get you exactly the results you are looking for. If you want to bring in prospective clients and quality leads, increase your revenue, and experience long-term, sustainable solar business success for your solar panel installation company, we have a game plan to... --- ### Towing Company SEO - Published: 2021-10-09 - Modified: 2021-10-09 - URL: https://digitalshiftmedia.com/seo/towing/ Get Your Business Out of the Ditch With the Power of Towing SEO Are you ready to get the attention of prospective clients in your local area who need your towing services? Any business owner who wants to experience sustainable, long-term business growth needs a unique, highly-effective search engine optimization that is tailored specifically to their unique requirements and business goals. Stop spending thousands of dollars on Google Ads when we can get you better, longer-lasting results for less. What Digital Shift Can Do For Your Towing Company It is critically important that when a potential customer in your area does a local search online for a relevant keyword related to your local towing company, your website appears in the first few organic search results. Our team has the towing industry knowledge to create a digital marketing plan that is maximized to increase qualified leads, and grow your revenue year after year. Our towing SEO internet marketing services include: Smart local SEO techniques that increase your Google search rankings get you more attention from potential clients in your service area and increase traffic to your website Keyword research that gets to the bottom of what your potential client is really searching for Social media marketing, including optimized posts for Facebook, Twitter, and LinkedIn An audit of your towing website design to optimize your on-site SEO, from internal links to URL structure Benefits of Working With Digital Shift on Tow Company SEO When you sign up with Digital Shift, you get... --- ### Architects - Published: 2021-09-29 - Modified: 2021-09-29 - URL: https://digitalshiftmedia.com/seo/architects/ The Sky's the Limit With a Proven SEO for Architects Strategy Are you ready to lay the foundation of a digital marketing strategy that will bring in new clients and increase your revenue? An expert search engine optimization (SEO) plan is absolutely crucial to any service-based business interested in experiencing long-term, sustainable business growth. Digital Shift has just such a plan, which we have developed and honed over years of working with architects and other companies like yours. Stop spending thousands on paid advertisements that aren't getting you the impact you want — once we adapt our SEO plan into a unique strategy tailored specifically to your business goals, your phone will be ringing off the hook with calls from future clients, and we can continue to build on that success year after year to create long-lasting growth. How Architect SEO Brings You New Clients and Increases Your Revenue Have you noticed that your competitors are getting more qualified leads for prospective clients than you are, and you're not sure why? It's not a coincidence — it's because they are leveraging search engine optimization to their advantage, and you're not. Whether you've tried working with an SEO agency that let you down, or you're not sure if SEO for architects is really that important, your lack of online visibility is making it difficult for the people who need your architectural services to find you. When you search for a keyword phrase such as "architect near me," does your architecture website... --- ### SEO for Swimming Pool Companies - Published: 2021-08-07 - Modified: 2021-08-07 - URL: https://digitalshiftmedia.com/seo/swimming-pool-companies/ - Categories: Industry Float to the Top of Search Rankings with Pool SEO Services Whether you're a pool builder or your company focuses on pool repair and pool cleaning, you know how challenging the pool industry can be. It's hard work with thin margins, so you need to constantly attract new clients if you want to experience long-term, sustainable business growth. That's a difficult task that never really ends, but there's something that can ease the burden significantly: search engine optimization (SEO). But not just any search engine optimization — your pool company is unique, and you need a one-of-a-kind SEO service that is tailored to boost your specific business goals. Digital Shift has a proven pool SEO strategy and the experience to adapt it to your company's needs. We know how to ensure that you appear high up in a search result whenever a potential customer enters a search query related to your pool business and service area. By increasing that organic search traffic, you'll get qualified leads more easily and build on that success to increase your revenue year after year. Why SEO for Swimming Pool Companies Is Critical to Your Business Success You may be wondering if pool SEO is really that big of a deal. Maybe you've tried to improve your SEO rankings before and it didn't seem to work that well, or you just didn't think you needed it. Here's why search engine optimization is so crucial to your pool building or pool service company. In the past... --- ### Real Estate SEO - Published: 2021-08-06 - Modified: 2021-08-06 - URL: https://digitalshiftmedia.com/seo/real-estate/ Tired of Being Let Down By Your Digital Marketing Agency? We get it. At Digital Shift, we've heard time and time again from our clients that they're just not happy with the services they're receiving from their current SEO company. It's very common for marketers to make big promises and then never deliver. Suddenly, you've spent thousands of dollars and are left with minimal growth to show for it. They assure you it's only a matter of time until your leads increase and you build more clients, but you can't help but suspect that there must be a better way.   And, there is.   At Digital Shift, we actually have found the best way to grow online. Search engine optimization doesn't have to be complicated, and yet so many agencies don't really know what they're doing. Unlike our company, they haven't taken the time to read through Google's Terms and Services and often make mistakes, such as using black hat tactics, that wind up penalizing your website. Or, they don't bother to come up with a unique content marketing strategy designed to help your real estate business grow. Our company isn't in the business of cookie-cutter solutions—we’ll give you a uniquely crafted real estate SEO strategy that fits your organization and goals. We know the real estate industry is competitive, which is why we invest our resources into coming up with a distinct solution to your particular online marketing problems. We've spent years mastering our methods, and there's a reason why... --- ### Home Improvement SEO Services - Published: 2021-07-31 - Modified: 2021-08-03 - URL: https://digitalshiftmedia.com/seo/home-improvement/ - Categories: Industry Nail Down Long-Term Success with Home Improvement SEO Services You started your improvement and remodeling business because you wanted to focus on providing high-quality home improvement services to the people in your local area — but you can't do that when you're sitting around, staring at an empty client roster and waiting for the phone to ring. In the past, when someone needed a home improvement company they would simply ask their neighbors and friends for a recommendation. But now they simply ask Google instead, and if Google isn't recommending your site, your portion of the home improvement market share in your region is going straight to your competitors without ever realizing you exist. The right digital marketing strategy for search engine optimization will drastically increase your qualified leads from search engines, resulting in not only organic traffic, but also attention from potential clients in your area who need a home improvement company right now and are ready to hire someone. You Need SEO for Home Improvement Companies — Here's Why When you enter a relevant search term such as "home improvement + your city," do you have to scroll past several competing home improvement websites before you find a URL to your site? Or even worse, do you have to click over to the second page of results before you see your company's website listed? That may not seem like such a huge deal, but your placement in organic search results makes a massive difference in whether a potential... --- ### Manufacturing SEO - Published: 2021-07-31 - Modified: 2021-07-31 - URL: https://digitalshiftmedia.com/seo/manufacturing-companies/ Choose Digital Shift For Your Manufacturing SEO Needs Are you tired of potential clients not finding your manufacturing business online? Do you know you're losing out on leads to your competition, but aren't sure why? Have you partnered with a digital marketing agency that made big promises—but has only let you down? At Digital Shift, we're here to help. Since 2007, our SEO agency has helped hundreds of business owners, just like you, achieve their business goals. Want to increase revenue by reaching new markets? We can help with that. Need to re-target customers to boost sales? We've got that covered too. We are the industry leader for SEO best practices and tactics in North America. We've spent years honing our methods, learning everything there is to know about search engine algorithms and Google's Terms of Service, and yet we still consistently grow and seek to improve for our customers daily. Our digital marketing agency is built on the belief that relationships matter. We're dedicated, not only to our craft, but also to our customers. Unlike other SEO companies, we're actually invested in helping our clients achieve success. Just as you seek to provide your clients with perfectly manufactured goods that are consistent with each round of production, we seek to provide consistent results that get you the growth you need. We focus all our energy into helping your manufacturing business boost its bottom line. From connecting you with your target market to spearheading a unique link building campaign, our... --- ### Pressure Washing SEO - Published: 2021-07-31 - Modified: 2021-07-31 - URL: https://digitalshiftmedia.com/seo/pressure-washing/ - Categories: Industry Do You Really Need SEO for Pressure Washing Companies? Any pressure washing business owner who is interested in achieving long-term, sustainable growth needs search engine optimization (SEO) services. The days when a company could rely solely on an archaic marketing style such as print advertising are gone. An effective SEO strategy from an experienced digital marketing agency such as Digital Shift will get you much further than traditional marketing methods, and you'll be able to build on that success year after year to keep your phone ringing with calls from new clients. Have you ever Googled search terms such as "pressure washing + your city" only to find that you have to scroll past five or six of your competitors before you find your power washing company website URL? Or much worse, do you have to click over to the second page of results before you find your site? A comprehensive SEO strategy will give you the boost in search rankings you need to outrank your competitors and appear near the top of the results for local search queries. Why It's Important to Have High Rankings on Search Engines These days, when a potential client needs pressure washing service they don't ask their neighbor or friend for recommendations — they ask Google. While search engines try to recommend the best websites in response to customer search queries, it won't recommend your site if it's not considered relevant, trustworthy, and authoritative. That's where search engine optimization comes in. By optimizing your... --- ### SEO for Technology Companies - Published: 2021-07-31 - Modified: 2024-12-01 - URL: https://digitalshiftmedia.com/seo/technology-companies/ Climb Search Engine Rankings with a Proven IT Company SEO Strategy Are you interested in gaining qualified leads, converting them into paying clients, and increasing your revenue? An effective SEO for IT companies strategy from a professional, experienced SEO company is the best way to accomplish exactly that. These days, you just can't build long-term, sustainable business growth without search engine optimization, especially in the B2B technology market. But a do-it-yourself SEO plan isn't necessarily the best idea either — as you know, tech-related work requires specialized expertise, and doing it wrong can be worse than not doing it at all. An SEO professional with the right knowledge and experience can design an iron-clad IT company SEO blueprint that will net you results, and help you build on that success year after year to keep your phone ringing with calls from interested prospective clients who need your services right now and are ready to make a purchase decision. Target your ideal customers in the parts of your service area where you want to do the most work and grow your team and revenue at the same time. Why Tech Companies and IT Companies Need Professional SEO Services Whether you're offering SaaS, desktop support, or another type of information technology, a professional SEO strategy is even more important to IT companies and others in the technology industry than it is to your average business owner. While a plumbing company with poorly-done SEO may just fail to get noticed, using weak techniques... --- ### SEO for Orthodontists - Published: 2021-07-30 - Modified: 2021-07-30 - URL: https://digitalshiftmedia.com/seo/orthodontists/ What are the Benefits of SEO for Orthodontists? The primary benefit, and the reason why savvy business owners are investing in SEO, is that it gives you the ability to improve your search rankings. While SEO can be used for any search engine, the primary focus is Google and this is the search engine most commonly used by consumers. In fact, nearly four billion people use Google every day! This is especially impressive considering there are roughly 4. 39 billion internet users total. With a market share of 90%, it's no surprise that most SEO strategies focus on Google—rather than its competitors like Yahoo or Bing. It's no secret that the higher you rank, the more clicks your content will receive. This is because most consumers consider the top three links to be the most related to their search, and the most trustworthy. In fact, Google's first page captures 71% of all organic traffic! Quite literally, it pays to rank on Google's first page. But without SEO, in such a competitive market, it's almost impossible for potential clients to find you. In this digital world, you need an online presence for patients to discover your orthodontic services. Here are a few additional reasons why search engine rankings, and subsequently search engine optimization, should matter to your business: SEO Costs Less Than Other Methods SEO services aren't free, but they are significantly more cost-effective than paid advertisements—which is the usual advice digital marketing agencies (who aren't SEO experts) give to their clients... . --- ### Veterinarian SEO Services - Published: 2021-07-30 - Modified: 2021-11-08 - URL: https://digitalshiftmedia.com/seo/veterinarians/ Be the Leader of the Pack With Veterinary Search Engine Optimization You started a veterinary care career because you wanted to work with and help animals — not sit around staring at an empty client roster, waiting for the phone to ring. Are you interested in achieving business goals such as bringing in new clients, expanding your veterinary services, increasing revenue, and experiencing long-term, sustainable business growth? Professional veterinarian search engine optimization for your veterinary clinic website is the best way to accomplish all of that and much more. Is Veterinarian SEO Really That Important? In days gone by when a pet owner needed to find a veterinary service, they would simply ask their friends and neighbors for recommendations, and just like that, veterinary practices would get a qualified lead for a new client. But now, that potential client turns to Google instead — and if your website doesn't appear high up on their search engine results page (SERP), they won't even know you exist. Have you ever tried searching relevant keywords such as "veterinarian + your city," and then had to scroll and scroll some more to find a link to your veterinary website? Or much worse, do you have to click over to the second page of results to find your site's URL? That's not good. The facts are that about 70% of clicks go to the first five organic links on a SERP, while fewer than 1% of searchers will click a link on the second results... --- ### Chiropractors - Published: 2021-07-30 - Modified: 2021-07-30 - URL: https://digitalshiftmedia.com/seo/chiropractors/ SEO for Your Chiropractic Service If you run a chiropractic practice, you're likely wondering how to gain more chiropractic patients while retaining your old ones. You've likely looked into numerous marketing platforms, but quickly realized that a digital marketing strategy is the best way to get the growth your business needs. In today's digital age, it's almost impossible to stand out from the competition without a digital marketing strategy—particularly, a strategy that revolves around SEO. Perhaps you tried your hand at search engine optimization, but didn't see the results you were after. Or, maybe you hired a digital marketing agency—but they just aren't delivering on their promises. You need to partner with a company that consistently puts your needs first, and that can seamlessly integrate an SEO strategy with your existing branding. It's common knowledge that for any industry, including chiropractors, your target audience is increasingly searching for and booking services online. They're using their smartphones, tablets and laptops to scour the internet in the hope of finding a solution for their creaky neck, chronic back pain and more. You have the services they need—but how are they supposed to find you? There's so much digital noise to compete with—let alone your direct competitors. At Digital Shift, we have the SEO tools, industry experience and expertise you need to help your prospective patients find you. Join our many satisfied clients by choosing our team for successful chiropractor SEO strategies. Why Invest in SEO for Chiropractors? Chiropractor SEO services are key... --- ### Home Services SEO - Published: 2021-07-30 - Modified: 2024-12-01 - URL: https://digitalshiftmedia.com/seo/home-services/ Lead the Pack with Home Service SEO Are you ready to rise to the top of search engine rankings and be found by potential clients who need your services right now? Any home services business owner who is interested in experiencing long-term, sustainable business growth needs a unique and highly-effective search engine optimization (SEO) strategy to stand out from the crowd and increase their revenue with qualified leads. Why Home Service SEO Is So Important When potential customers were in the market for home services in years past, they would ask their neighbors and friends for recommendations. But these days, they simply pull out their mobile devices and ask Google instead. In fact, 97% of consumers go online to find the local services that are being offered in their area. Here's the problem: if Google isn't recommending your home service provider website in response to local search queries, you have almost no chance of gaining new business, and you'll be stuck in neutral with no way to increase your sales volumes. SEO for home service contractors is the solution to that problem. Optimizing your site using both on-page SEO and off-page SEO to increase your keyword ranking indicates to Google that your website is a trustworthy, relevant, and authoritative response to users' search queries. Appearing high up in organic search rankings is critically important, because the vast majority of searchers will click on one of the top five results, and less than 1% of searchers will click a link on... --- ### Concrete SEO Services - Published: 2021-07-30 - Modified: 2021-07-30 - URL: https://digitalshiftmedia.com/seo/concrete-contractors/ - Categories: Industry Why Choose Digital Shift for Concrete SEO Since 2007, our SEO agency has established itself as the industry leader for SEO best practices and tactics. Since that time, we've helped countless business owners across North America achieve their business goals. From updates to search algorithms to how to get your content ranking while staying in line with Google's Terms of Service, our SEO experts live and breathe search engine optimization. We're passionate about what we do—and it shows in our dedication to each of our clients. Unlike other SEO companies, we're actually invested in helping our clients achieve success. Just as you would approach a concrete project with the utmost professionalism, so we approach each unique SEO strategy. We're in the business of fostering long-term relationships with our clients. As. you succeed, so do we. Our sole goal is to increase your concrete business' revenue with a unique marketing plan that works. We've spent years honing our methods, and are continuously seeking to improve our tactics, so we can continuously provide the best concrete SEO services. Our Search Engine Optimization Services Include: Content Marketing: By crafting high-quality content informed by relevant keywords, we'll develop a concrete marketing strategy designed to usher clients through the sales funnel and populate Google's first page with your content. This promotes organic search, clicks and improves conversions. Google My Business: Did you know that your Google My Business listing is one of the most important ways concrete customers find you? Not to mention, replying to... --- ### Window Cleaning - Published: 2021-07-30 - Modified: 2021-10-03 - URL: https://digitalshiftmedia.com/seo/window-cleaning/ - Categories: Industry Does Your Website Shine Online? Have you taken the time to optimize your website for Google, Bing, and other search engines? Simply having a website for a window cleaning business isn't enough to reach the most people in your service area — especially if your competitors are taking advantage of local SEO.   Your website should be an easy place for everybody searching online to find your window cleaning company. Over three billion searches are made every day on Google and similar websites. Many of those searches are for local services — including window cleaning. If your website doesn't appear in local search results, that's a problem. Window cleaning SEO is the solution. Business owners that take advantage of window cleaning SEO already know that there are significant benefits. With professional digital optimization and an ongoing SEO campaign, your website will work for you! Effective search engine optimization helps every window cleaning service website overcome the challenges of window cleaning marketing online and generate lasting long-term organic growth. SEO companies like Digital Shift work with you to create SEO strategies designed specifically for your business and your needs. Not every SEO company provides the same services and solutions. When it comes to helping out a window cleaner with their search engine optimization, it takes a company with experience working for business like a window cleaning company. We have the expertise to identify your unique challenges and create effective solutions. How Are You Handling the Challenges of Digital Marketing for Window Cleaning? ... --- ### Interior Design SEO Services - Published: 2021-07-30 - Modified: 2022-01-29 - URL: https://digitalshiftmedia.com/seo/interior-designers/ - Categories: Industry Accelerate Your Business Growth With SEO for Interior Designers You want to spend your time doing what you do best: focusing on creative design, making your clients happy, and growing your business. But you can't do any of that if you're sitting around waiting for the phone to ring. These days, when people need an interior designer, they turn to Google — and if your website isn't optimized to appear high up in search engine rankings, new prospective clients won't even know you exist. That's why search engine optimization is so critically important to build your online presence, get you qualified leads, and keep your phone ringing with calls from new clients who need your interior design services right now and are ready to hire you. Search engine optimization is a long-term strategy to create sustainable interior design business growth and keep building on your success year after year. How Interior Design SEO Can Affect Your Business Have you ever searched for keywords like "interior design + your city" and then had to scroll... and scroll... and scroll some more past a number of your competitors before you found a link to your interior design website? That's a bad sign. When you search for relevant keywords, your site should be near the top of the search engine result page (SERP). The fact is that about 70% of clicks go to the first five organic search engine results, and less than 1% of searchers will click a link on the second... --- ### Healthcare SEO Services - Published: 2021-07-30 - Modified: 2021-07-30 - URL: https://digitalshiftmedia.com/seo/healthcare/ SEO for Healthcare Practitioners Do you run a medical clinic, and you're looking to onboard new patients, but traditional marketing methods just aren't working for you anymore? Or maybe you know you need a healthcare SEO plan, but you have no idea where to start? If you're ready to invest in search engine optimization practices guaranteed to increase your revenue, you need to partner with the right SEO company. One that consistently puts your needs first, and that can seamlessly integrate a medical SEO strategy with your existing branding. Your clinic will experience significant growth by developing a marketing plan where your target audience can find and book your services online using their smartphones, tablets and laptops. At Digital Shift, we have the technology, years of experience and expertise you need to develop a digital marketing strategy that works for your medical practice. We're the top medical SEO experts in North America for a reason. We'll help you cut through the digital noise and put your clinic on the map—literally. Why Choose Digital Shift? Our digital marketing experts know everything there is to know about the search engine algorithms, and how to devise a unique SEO strategy that will help you increase your patient intake and ultimately reach your business goals. Since 2007, our SEO agency has helped business owners across North America find the growth they need to succeed. We've spent years honing our methods, and are continuously staying up-to-date on Google's Terms and Services and monitoring algorithm updates... . --- ### SEO For Remodeling Companies - Published: 2021-07-27 - Modified: 2021-07-27 - URL: https://digitalshiftmedia.com/seo/remodelers/ - Categories: Industry Are You Getting All the Benefits of Remodeling SEO? Do you show up when customers search Google for “remodeling service” in your area? Is your company listed on the first page? Are you appearing in the local pack? There are many small rewards that come from working with an outstanding SEO company, but they all contribute to one significant bonus for remodeling companies: reaching more potential customers. Having a website for your business isn't enough. Today's remodeling business owners know that connecting with more potential customers requires an online marketing strategy. There are around 200 million websites on Google today. Most people making online searches for local remodeling services never make it past the first page. SEO specialists like Digital Shift help remodeling businesses reach the first page, increase their organic traffic, and improve their monthly sales for years to come. How Does a remodeling Business Appear on Google's First Page? An SEO campaign is how most operators in the remodeling industry reach the front page of their local search results. PPC is a great way to temporarily influence your local market, but local SEO is the best way to reach more people in your service area. Every efficient local SEO plan has several working parts, each of which contribute to an improved online presence and more conversions for prospects who find you online. There are many different companies offering a wide range of services that could all be considered search engine optimization, but great local SEO doesn't end with... --- ### Carpenter SEO Services - Published: 2021-07-27 - Modified: 2021-10-03 - URL: https://digitalshiftmedia.com/seo/carpenters/ - Categories: Industry SEO for Your Carpentry Company Have you recently started your carpentry company? Or perhaps you've been in the carpentry industry for years, but your business' growth has stagnated. Whether you want to gain new clients or expand to a different service area, it's almost impossible to do that without an SEO strategy. We live in an increasingly digital age, where it's almost impossible to get ahead without an online presence—even when you offer quality workmanship and customer service. Likely, your target audience is using their smartphones, laptops or tablets to make purchases, so it's key your business is where they can find you. Online marketing strategies are pivotal in connecting with customers who need your services. Perhaps you're already using a digital marketing agency, but they aren't delivering on their promises, and you're not getting the growth you need. Or maybe you're spending thousands of dollars on pay-per-click ads and Google Ads, but you're wondering if there is a better way. There is. While paid ads have their place in a marketing strategy, they simply don't have the conversion power that organic search does. Not to mention, with organic search you have zero ad spend—which is a huge cost saving factor. What business owner doesn't want to cut costs? Not only are organic search results more trusted by consumers, because content that ranks organically is considered more authentic, but they're also more trusted by Google. The search engine's entire purpose is to answer a search query as correctly and helpfully... --- ### Fencing Company SEO Services - Published: 2021-07-27 - Modified: 2021-07-27 - URL: https://digitalshiftmedia.com/seo/fence-companies/ - Categories: Industry SEO for Fencing Companies Whether you've just launched a fencing business or you've been in the fencing industry for years and want to expand your current operations, it's almost impossible to grow without a comprehensive SEO strategy. In this digital age, nearly everyone uses their laptops, smartphones and tablets to look for products and services online. This means that without an online presence, you're unlikely to connect with customers who need your services. Maybe you’re already employing a digital marketing agency, but you're just not seeing the growth you need. Or perhaps you've been advised to pursue paid ads. While pay-per-click ads and Google Ads certainly have their place in a marketing strategy, they simply don't have the conversion power that organic search does. Why is that, you may ask? It's because organic search results are vastly more trustworthy than advertisements because potential customers perceive organic search results to be more authoritative and authentic—and so does Google. Search engine optimization is the best way to give your website a boost and start ranking on Google's coveted top spot. Yet, getting to that top-spot is no easy feat. As a business owner, you're aware how much competition faces your fence company in your service area alone—let alone the entire internet. How are you supposed to stand out from the crowd? No matter how professional your fence contractors are or how much you prioritize customer service, you still need a competitive edge for your fencing business to be successful. And that is... --- ### Flooring Companies - Published: 2021-07-20 - Modified: 2021-10-03 - URL: https://digitalshiftmedia.com/seo/flooring-companies/ - Categories: Industry SEO for Flooring Companies is Critically Important — Here's Why You work hard to deliver exceptional workmanship and complete customer satisfaction — but it's not enough to keep netting new customers. Not so long ago, it was possible to grow your flooring business through word-of-mouth and the occasional print or broadcast advertisement, but those days are gone. When potential clients in your area need a flooring contractor, they don't ask their neighbor or check the Yellow Pages, they go straight to Google and start searching. Without search engine optimization (SEO), your site won't appear on organic search engine results pages (SERPs), and those prospective customers will never even find out about your flooring business, because the web traffic will go to flooring companies who appear high up in search engine rankings. Digital Shift has the solution to this problem — an effective, proven strategy to handle SEO for flooring companies that will increase traffic to your site and connect you with people in your local area who need a floor installer right now and are ready to hire you. An investment in flooring SEO is an investment in long-term, sustainable business growth. What's Your Flooring Company's Google Search Ranking? When you search "flooring installer + your city" on Google, does your company name pop up first? Or do you have to scroll past four or five of your competitors first? Even worse, you may have to click over to the second search engine result page before you find a link... --- ### SEO for Carpet Cleaners - Published: 2021-07-20 - Modified: 2022-01-29 - URL: https://digitalshiftmedia.com/seo/carpet-cleaners/ SEO for Carpet Cleaning Did you know that 93% of all online experiences start with a search engine? Thus, it's more important than ever that your carpet cleaning business optimizes your website with Search Engine Optimization—also called SEO. Essentially, SEO is a process that increases your website's ranking on search engines like Google so you're able to reach more valuable leads. If you want to expand your carpet cleaning company, reach new markets and book more paying jobs, it's integral you have a comprehensive marketing strategy that centers on SEO. Although it can feel daunting to tackle this on your own, the good news is that you don't have to! Since 2007, Digital Shift has been the industry leader for SEO-driven marketing campaigns throughout North America. Additionally, our digital marketing agency specializes in working with members of the home service industry community. We've spent years honing our methods, and finding the best way to help your carpet cleaning service not only meet, but exceed, your goals. When you partner with Digital Shift, you gain access to a team of expert SEO Specialists, Content Writers and dedicated Account Managers who all have the same goal in mind: to help your business grow. We're always on your team, and truly have our client's best interests at heart. We offer a wide range of SEO services, all designed to improve your organic search traffic and rankings. By taking the time to understand your business' strengths and pain points, we'll develop SEO campaigns that... --- ### Home Builders SEO - Published: 2021-07-20 - Modified: 2021-10-03 - URL: https://digitalshiftmedia.com/seo/home-builders/ - Categories: Industry SEO for Home Builders Done Right Are you looking to expand your home building business to new markets? Or perhaps you see your competitors appearing in online searches, but your website is nowhere to be found. Whether you're already working with a digital marketing agency, and they're letting you down or you have no idea where to start, Digital Shift is here to help. Since 2007, our company has been leading the charge in local SEO (search engine optimization) marketing campaigns across North America. We've helped hundreds of business owners exceed their goals. We've spent years honing our tried-and-true methods. It's safe to say we truly are the online digital marketing experts! Our team offers a variety of SEO services, as well as social media marketing, paid advertisements and email marketing services. Whatever your business needs to expand its reach and gain new clients, we've got it covered. With our SEO expertise, we place your website where potential customers can find you. Your content will be ranking on Google's first page—and your phones will be ringing off the hook with clients requesting your services. How We Get Your Home Building Company Actual Results Our SEO experts have years of experience, expertise and use the most cutting-edge tools on the market to develop an SEO campaign that is unique to your business' needs. We'll develop quality content that simultaneously informs your readers, reinforces brand authority and helps your website rank on Google. By boosting your online visibility, you'll convert more searchers... --- ### Moving Company SEO - Published: 2021-07-20 - Modified: 2021-07-20 - URL: https://digitalshiftmedia.com/seo/moving-company/ SEO for Moving Companies Whether you're just starting a moving company or have been in operation for years and are looking to expand your business, a comprehensive SEO strategy is an absolute must. In this day and age, nearly everyone uses online searches to find goods and services. Moreover, organic search results are considered far more trustworthy than paid ads—meaning consumers are likely to choose companies that are successfully ranking on Google's first page. But getting to that coveted top-spot is no easy feat—particularly when you're competing with every moving company on the internet! That's where Search Engine Optimization (SEO) steps in. Yet, the realm of SEO can feel daunting for business owners. After all, you have a lot on your plate. Between handling the day-to-day operations of your business and ensuring your customers are satisfied with your work, it doesn't leave a lot of time to tackle your marketing needs. The good news is, you don't have to go at it alone. With the team at Digital Shift in your corner, we'll devise an SEO campaign that actually gets you results. Why Choose Digital Shift? Your online presence is key to establishing brand authority, winning over customers and booking paid jobs. Increasingly, consumers make decisions about whom to hire and what to buy through scrolling on their smartphones—or researching on their laptops. That is why you need a trusted digital marketing agency to help you navigate through the nuances of the online world. When you partner with Digital Shift,... --- ### Financial Service Businesses - Published: 2021-07-08 - Modified: 2021-07-08 - URL: https://digitalshiftmedia.com/seo/financial-service-businesses/ SEO for Financial Service Businesses Your Financial Website Should Work For You! Reach more potential clients Increase your conversion rate with superior leads Improve your visibility on Google search results Develop a marketing strategy for long-term growth Call Digital Shift to speak with an SEO professional and start planning your organic digital marketing strategy, or click below to schedule a no-obligation consultation with one of our dedicated experts! Does Your Financial Service Business Need Better Search Engine Optimization? Is your financial services company using search engine optimization to grow your brand and reach more customers? Finance companies that implement an SEO strategy have more influence, trust, and connections with their prospects. All of those benefits consolidate as higher conversion rates for financial service companies that use search engine optimization — but executing an SEO plan to get those results isn't easy. SEO for financial services comes with a unique set of challenges. As organic digital marketing has proven to be just as effective as B2B and B2C lead generation, more businesses have turned to financial services SEO, which means it's more difficult to develop competitive search engine optimization strategies. Topic complexity is also a particularly large obstacle for SEO content creation in the financial services sector, and there are higher requirements for content coming from financial service providers. Because it's often considered YMYL content, financial website SEO is more scrutinized by Google's algorithm. Every financial services business could benefit from a partnership that helps them overcome the specific challenges of... --- ### Tree Service SEO - Published: 2021-06-16 - Modified: 2021-07-20 - URL: https://digitalshiftmedia.com/seo/tree-service/ Why You Need Arborist SEO to Fertilize Your Business You're just sitting around waiting for the phone to ring when you'd rather be working outside on tree care and tree removal, so you decide to Google your business name — and you discover that five or six of your competitors show up first in the search results. Or, even worse, you have to click over to the second page of results to find your tree business website. Now you know why the phone isn't ringing — the first five results on a search engine results page (SERP) get the vast majority of clicks, and only 0. 78% of potential customers will click on a link that appears on the second page. All the work you've done to build a respected tree care company can't get you more leads than your competitors if you're not leveraging search engine optimization (SEO) to your advantage. Word-of-mouth has moved online, and fair or not, customers won't be able to find you without a comprehensive plan to get your website optimized, increase your search ranking, and boost your online presence. How SEO for Tree Services Boosts Your Growth Want to know more about why arborist SEO is so critically important in the tree care business? Here are three major reasons why effective SEO for tree services is a must-have. More Lead Generation, More Revenue: Search engine optimization is the best way to bring qualified leads to your virtual doorstep and convert them into long-lasting client relationships... --- ### Appliance Repair SEO Services - Published: 2021-06-16 - Modified: 2023-10-01 - URL: https://digitalshiftmedia.com/seo/appliance-repair/ - Categories: Industry Do You Need Local SEO for Appliance Repair? Do you wish you could reach every new customer without paying when someone clicks your Google ad? Is your ongoing social media marketing failing to engage your target audience? Are your efforts on Google Adwords increasing costs and not creating conversions? Do you need help with increasing your online presence, your sales, and the likelihood of someone finding your business when they start a Google search for “appliance repair service”? If you're a business owner offering those services, you should be saying “yes” — especially if you operate in a competitive market. A PPC campaign could bring in potential customers over the limited course of your marketing efforts, resulting in short-term growth, but that won't help with long-term, sustainable business development. There are astounding benefits that come from partnerships between an SEO company like Digital Shift and home service operators like an appliance repair company — and long-term growth is just one of them! We Know Appliance Repair SEO Over three billion searches are made on websites like Google every day. Around half of them are made by people looking for local businesses. When people Google home services, they're looking for trusted local experts. Appliance repair customers want help from businesses that their friends and neighbours rely on — businesses that appear higher up on Google's search engine results page. As home service SEO specialists, we're proud of the specific, advanced solutions that we've developed over our years of experience helping other... --- ### Contractor SEO Services - Published: 2021-06-15 - Modified: 2021-07-20 - URL: https://digitalshiftmedia.com/seo/contractor/ Why You Need Contractor SEO Services As a contractor, you work hard to grow your business by providing high-quality workmanship and prioritizing customer satisfaction — but it's not enough. While there may have been a time when contractors got all the business they could handle through simple print ads and word-of-mouth marketing, that's no longer the case. For any type of contracting company, from a construction company to an HVAC company and beyond, search engine optimization (SEO) and a strong online presence are absolutely necessary to achieve your contractor business goals — but getting your business to rank at the top of search engines can be surprisingly complicated and time-consuming. To run an effective contractor SEO campaign that will boost your revenue, you need the help of experienced digital marketing specialists who know how to increase your online visibility and help potential clients find you. In today's digital business landscape, business owners who do not leverage SEO to their advantage will quickly find themselves outpaced by competitors. What SEO for Contractors Can Do for Your Business Want to know more about the importance of contractor SEO? Here are three key reasons why your business can benefit from specialized SEO service. More Leads If you're sitting around waiting for the phone to ring, you're wasting time that could be spent making money. Lead generation is the first step towards getting paid, so you need to increase the number of phone calls you're getting from prospective customers. With Digital Shift's proven process... --- ### Roofing SEO Services - Published: 2021-06-15 - Modified: 2021-07-20 - URL: https://digitalshiftmedia.com/seo/roofing/ - Categories: Industry Grow Your Business Today With Roofing SEO! If you've stumbled across this page, you're likely looking for a digital marketing company who specializes in roofing SEO. Perhaps your current digital marketing service is letting you down—you haven't experienced any growth and their efforts seem like half-measures instead of going above and beyond for your company. Maybe you haven't taken the leap and hired an SEO specialist, but you know how integral roofing SEO is for the growth of your business. After all, in today's competitive market where between 40 and 60 billion searches happen on Google in the US every month, it's imperative that your business not only has an online presence, but an online presence that works. At Digital Shift, we know how to make that happen. Since 2007, we've helped home service business owners experience significant growth. We've worked tirelessly to develop a tried-and-tested roofing SEO method that gets actual results. Sounds almost too good to be true, doesn't it? But at Digital Shift we truly are dedicated to helping our clients grow. We'll work with you to establish your business goals, needs and pain points. From there, our team will develop an SEO strategy unique to your company to help you achieve those goals. We will keep you updated as much or as little as you like. Transparency is the cornerstone of our company. We offer month-to-month contracts because we believe in earning your business time and time again. We'll Help You Make More Money Tired of... --- ### Free SEO Analysis - Published: 2021-05-16 - Modified: 2021-08-22 - URL: https://digitalshiftmedia.com/seo/free-seo-analysis/ --- ### Google My Business Management Services - Published: 2021-02-20 - Modified: 2022-09-06 - URL: https://digitalshiftmedia.com/google-my-business-management-services/ - Categories: Local SEO Done-For-You Google My Business Management Have complete peace of mind that your Google My Business profile is active and up-to-date without spammy suggestions from online trolls (or competitors) trying to hurt your Google local rankings and get your business listing removed from Google Maps. From business listing management, Google posts, and replying to your reviews to posting photos and tracking phone calls — our GMB Experts do it all! Your Google My Business account is in great hands with Digital Shift. Our team: Provides performance and daily ranking reporting for your service areas Optimizes your business profile utilizing all available features Manages and replies to all your Google reviews in a timely fashion Keeps your business profile current with daily Google posts and updates with new images and videos Monitors and fixes your profile against incorrect/malicious suggested changes from users Promptly answers all questions from potential customers on Google Q&A Manages business hours and hours of operations Improves Google My Business engagement signals Skyrockets Google Maps rankings We ensure your Google My Business profile is healthy, optimized, up-to-date and spam-free. Plus, if we ever notice anything fishy, we will go to bat for you and your business and use the right channels to fix potential location issues and problems on your behalf. Hassle-Free Google My Business Profile Management So if you want to take the daily activity of checking your Google My Business Management account, including making sure that your GMB profile is optimized, up-to-date, and contains your lasted and... --- ### Live Training - Published: 2021-01-10 - Modified: 2021-01-10 - URL: https://digitalshiftmedia.com/live-training/ Here at Digital Shift, we're on a mission to help home service business owners and franchisees add $100 million in sales to their businesses without spending money on paid traffic, creating endless social media posts, or chasing shiny objects. To help us achieve our mission, we’re hosting free live training, and we’d love for you to join us. ✔️ Yes, the training is really free. ❌ No, the training will not be one long sales pitch. ✔️ Yes, the training will have a ton of value. So, why are we doing it? We’ve already told you our mission, but let’s address the pink elephant in the room... We're a business. At the end, Matt will ask you to book a call to learn more about Digital Shift. Some of you will book that call, and some of you won’t (which is totally cool with us). Either way, you’ll get a lot of tips from this training that you can use to grow your business or franchise right now. To register, tap the link below 👇 https://join. getdigitalshift. com/live-training We can’t wait to see you! PS I know this is an ad. We do use them. They’re just not our main thing. --- ### Apply Today - Published: 2020-10-17 - Modified: 2024-08-11 - URL: https://digitalshiftmedia.com/apply/ Apply Today Digital Shift® is a complete SEO marketing solution used by thousands of growth-focused business owners and franchises. We deliver measurable results through implementing a proven strategy that ranks your business on Google’s first page. As a result, you'll get more traffic, leads, and customers without having to pay for expensive advertising or wasting your time trying to figure it out and keeping up with changes However, we don't accept everyone in our program. Here's why: We only work with one type of business within one service area. Once we start working with you, we focus on your business’ needs only. So, we say NO to anyone else that applies in your service area. We're looking for businesses that: Want to build a long-term, predictable growth system that doesn't rely on paid leads. Know their numbers and are passionate about staying on-top of weekly sales figures Need more out of their marketing to lower the average customer acquisition cost. Operate in a competitive market in a medium to large service area. Desire ready-to-buy leads, instead of looky-loos. If this sounds like you, apply today! Here's how it works: You submit your 60-second application. We review your application. If we think you’re a good fit, we’ll reach out to get to know you better. Are you ready to increase sales by taking your SEO strategy to the next level? Apply below to get started today. Submit My 60-Second Application Now --- ### SEO for Home Inspectors - Published: 2020-07-02 - Modified: 2021-07-22 - URL: https://digitalshiftmedia.com/seo/home-inspectors/ - Categories: Industry Is Home Inspector SEO Worth It? Yes, search engine optimization (SEO) for home inspectors is worth it. But more than that, it's an absolute necessity if you want to keep growing your home inspection business and outpace your competitors. Have you ever Googled the name of your real estate inspection business and then had to scroll, and scroll... and scroll some more... before you finally found a link to your website? That's not a good sign. The fact is that about 28% of clicks go to the first organic search result, and it diminishes dramatically from there — the fifth result only gets 2. 7% of clicks, and just 0. 78% of searchers will click a link on the second page of results. Traditional marketing and word-of-mouth just doesn’t cut it anymore. It's no coincidence that your competitors appear higher up on search engine results pages (SERPs) — it's because they're leveraging home inspector SEO to their advantage. The upside is that Digital Shift has a proven SEO for home inspectors strategy that can beat out the competition and get you ranking higher so you get your fair share of clicks from home buyers who need your services and are ready to hire you. Get Strategic Help From Experienced Home Inspection SEO Experts Stop sitting around waiting for potential clients to call and spend more time in the field enjoying your work with Digital Shift's effective, proven home inspector SEO strategy to increase your online visibility and local referrals. Expand Your Reach... --- ### SEO for Garage Door Companies - Published: 2020-06-23 - Modified: 2024-01-22 - URL: https://digitalshiftmedia.com/seo/garage-door-companies/ - Categories: Industry Looking For a Trusted Garage Door SEO Company? You found us! We are Digital Shift, and we specialize in local search engine optimization for home services businesses, including garage door companies. The beauty of local SEO is that it lets your business appear first on the search engine results page after your new customers make a query. Pair this with an optimized, credible website and your phone will ring off the hook with customers who need your garage door repair and installation services. The SEO for Garage Door Companies program will get you better results while saving you potentially thousands of dollars you'd otherwise spend on pay per lead programs or advertisements. Stop wasting time and money on paid-ads and invest in a long-term, organic strategy that will boost your business' bottom line. By enrolling in our SEO for Garage Door Companies and partnering with Digital Shift, you can have peace of mind knowing we'll take care of your digital marketing strategy and online growth. You can focus on doing what you do best—running a successful garage door company. With our knowledge and tools, we guarantee that our SEO strategy will deliver tangible results. Since 2007, we've worked with home service industry business owners and developed a tried-and-true SEO method that is designed to grow your business—getting your website to the top of search engine results pages and creating more booked jobs. Our team of expert SEO strategists, content writers and dedicated account managers will work with you to develop... --- ### Locksmith SEO - Published: 2020-06-23 - Modified: 2021-07-21 - URL: https://digitalshiftmedia.com/seo/locksmith/ - Categories: Industry Is Your Website Locked-Up? Free your online presence with locksmith SEO! If you're not taking advantage of the available methods for directing more people to your website, you're leaving opportunities on the table. Your competitors will gladly scoop-up what you leave behind. If you want a schedule full of appointments with paying customers, then it's time to consider how to get more calls with search engine optimization. You need more than just a single web page for people to find you online. A fully optimized locksmith website should have informative blog content for every important keyword, optimized on-site data, and the support of constructive off-page strategies. The most successful locksmiths don't just rely on their PPC campaign with Google Ads, but that doesn't mean they're spending their own time on keyword research. Digital Shift is here to help turn the tumblers of locksmith sites, so they all line-up just right. Our professional SEO services help you open the door for more potential customers. We show you what you need to find that doorway and we provide all the requirements to open it, but the final decision is up to you. Will you walk through and claim the benefits waiting on the other side? Do You Want the Benefits of SEO for Locksmiths? People press enter on Google over three billion times per day. Around half of those searches are for local services. Are you taking the time to help customers find your business when they look for a local locksmith... --- ### Refer A Friend - Published: 2020-06-20 - Modified: 2021-08-23 - URL: https://digitalshiftmedia.com/refer-a-friend/ --- ### Online Reputation Management Services - Published: 2020-03-22 - Modified: 2020-07-02 - URL: https://digitalshiftmedia.com/online-reputation-management-services/ How’s Your Reputation Online? With most of your time being occupied by doing what you do best, monitoring your social media platforms may not be part of your daily routine. Although we all know how important one's online reputation is,  sometimes it can feel like it's impossible to allocate the time to see what people are saying about you online. It's true, online reputation management can easily take up a good chunk of your day, if not your entire day, if you don’t have a helping hand. Let Digital Shift make tracking and managing your reputation online a piece of cake. Our expert team uses state-of-the-art technology and strategies to get your business ahead of the competition. Contact us to take online reputation management off your to-do list today. --- ### On-Site Optimization Services - Published: 2020-03-22 - Modified: 2023-02-03 - URL: https://digitalshiftmedia.com/on-site-optimization-services/ - Categories: SEO On-Site Optimization Services Have confidence knowing that your website is setup in a way that search engines can easily understand your business. Enhance your website and content for both search engines and potential customers to drive more traffic, increase search engine visibility, and generate more sales. Digital Shift's on-site search engine optimization services enables Google to properly read and rank your website to boost your overall digital marketing strategy. What is On-Site Optimization? On-Site Optimization, or On-page SEO,  refers to a website’s search engine optimization efforts that are done on the website itself. This includes keyword optimization for content, images, titles, text, and meta descriptions on all pages of your website to improve a website’s ranking on search engines such as Google and Bing. This is all done to improve your page rank and ultimately to increase traffic and sales. On-page SEO is important because it is the link between you and potential customers! --- ### Local Business Listing Management - Published: 2020-03-06 - Modified: 2020-09-28 - URL: https://digitalshiftmedia.com/local-business-listing-management/ What is Local Business Listing Management? Local Business Listing Management is a software-driven service that maintains and updates a business' location data across online business directories, websites, and other platforms. A local business listing includes a business' name, address, phone number, and website address and is referred to collectively as “NAP+W” data. Business Listing management is usually provided as a software-as-service model that continuously monitors listing across the top online sources (such as the top 100 established websites). If a business moves to a new location, local business listing management platforms are able to push the new location data to the directory websites via their API (application program interface) between the business listing platform and online directory. Business listing services allow a business to get it's data to the top directories quickly at an affordable cost. Business listing management services have been around for some time and don't provide the SEO value as they once did when it was the "new thing" in marketing. The reason the SEO value has diminished is that getting the service and being in the top directories is now easily reproducible by competitors - in fact, many web design companies now include this ad-on with their services. It is now necessary for any serious local service area business to have the top listing just so that they don't fall entirely behind. A Business listing management platform's core strength provides a multi-location business or franchise with data quickly about the consistency of all of its locations... . --- ### SEO for Restoration Companies - Published: 2020-02-28 - Modified: 2021-07-22 - URL: https://digitalshiftmedia.com/seo/restoration-companies/ - Categories: Industry Search Engine Optimization for Restoration Companies Does your website appear when customers look for disaster restoration companies in your area? If your website isn't sitting in the upper echelon of Google search results, that's a problem. Every day, people use major search engines for over three billion inquiries. Just having an online presence isn't enough to appear in those searches. Every damage restoration company should be working with an SEO company to improve their search engine rankings. Damage restoration SEO puts you in front of more potential customers online, which means you'll receive more phone calls from people who need your services. All that organic search traffic broadens your revenue stream — and increases your sales — at a higher margin than costly digital advertising campaigns. If you're looking to get more leads, you need damage restoration SEO. Paid lead acquisition strategies get expensive fast. PPC could certainly be part of a smart digital marketing strategy, but your restoration business also needs long-term, organic optimization to generate sustainable online growth. Paid digital lead generation campaigns don't provide the same outstanding benefits as SEO campaigns that are created to increase your authority and rank for terms like “water restoration. ” With the touch of an experienced SEO company, web traffic will rush toward your site like water in a rainstorm. Flooding water might be bad for books in someone's basement, but flooding organic traffic is excellent for the books of a restoration business. If you're interested in increasing your margins by lowering... --- ### SEO for Handyman Companies - Published: 2020-02-28 - Modified: 2023-04-20 - URL: https://digitalshiftmedia.com/seo/handyman-companies/ - Categories: Industry https://youtu. be/wfZwP6bKhLw Working With the Wrong Handyman SEO Partner? Not getting results from your current Handyman SEO provider? Time to call Digital Shift. We'll put you in touch directly with one of our local marketing experts, and perform a complimentary assessment to show you exactly how we can help you generate more leads online. And the best part? We'll do it for a fraction of your ad budget costs. Our team will analyze your local market and create a 90-day plan to show you what needs to be done to start being seen online, and to convert more searchers into paying customers.   At Digital Shift, we’re in your corner—our goal is to have your business succeed. Our team of experts will work with you to set, reach and even exceed your SEO goals. You set the boundaries—if you want to be highly involved and updated regularly, great! But if you prefer to focus on your day-to-day operations and require minimal reports, that works for us too. Our team is transparent, customer-focused and flexible. We'll adapt your digital marketing strategy as we work to ensure you're always getting the best results.   Read Our Latest Case Studies We'll Make You Money You want your handyman company to make money, and so do we. The best way to help your business grow is through an SEO marketing strategy. Search engine optimization enables you to appear on Google's first page, after your target audience makes a search query. When they click on your link, they'll... --- ### Sitemap - Published: 2020-01-06 - Modified: 2021-07-06 - URL: https://digitalshiftmedia.com/sitemap/ --- ### SEO for Cleaning Services - Published: 2019-08-04 - Modified: 2022-01-29 - URL: https://digitalshiftmedia.com/seo/cleaning-services/ - Categories: Industry Why Do I Need Cleaning Service SEO? Have you ever tried Googling “cleaning service + your city” only to realize your site is nowhere to be found on the first page of search results? Or, it's there — but five or six of your competitors appear first in the list? That's a bad sign. The first five organic results get 70% of the clicks, and not even a full 1% will even go to the second page of Google. That means that if you're not ranking high up in search query results for your essential keywords, almost all of your potential clients are going to your competitors who have a more effective cleaning service SEO strategy. The days when cleaning business owners could run a successful house cleaning service or commercial cleaning service with word of mouth alone are long gone. The new word of mouth is search engine optimization (SEO), and working with a professional cleaning service SEO company to get results is a must in today's competitive cleaning service landscape. It's a fact: a highly-rated commercial cleaning company appearing on Google Maps and in organic search results will receive higher click-through rates (CTR) and more leads. How Cleaning Service SEO Can Help Your Business Grow Starting an SEO campaign is a big decision, and you need to know that SEO for cleaning services is worth it. Here are three major advantages of Digital Shift's SEO strategy for commercial cleaning companies. Local Results, Local Interested Clients You may be... --- ### SEO for Property Management - Published: 2019-08-03 - Modified: 2021-07-21 - URL: https://digitalshiftmedia.com/seo/property-management/ - Categories: Industry Are You Using Property Management SEO? If you're not already implementing an SEO strategy for your property management company, you're a step behind competitors that are. More people look for local services online than anywhere else. Every professional property management company should be directing attention toward their online platform, so potential clients always find what they're looking for. Property managers that rely on traditional advertising or online PPC campaigns are missing out on opportunities that only come from organic searches. Successful real estate companies and other industry related businesses have all moved online. If you're a property manager, it's time you joined them! Digital Shift's SEO service exists to help you take advantage of organic search engine traffic. Simply having a single landing page for your service isn't enough. Google's algorithm promotes websites that make use of better web design and proper optimization to improve their user experience for all online visitors. We're here to help with that! Successful property management doesn't end with meeting your client's needs. You should also ensure your own business needs are satisfied. Just as a property management company helps building owners, SEO specialists help website owners with their content creation, social media engagement, and online optimization, so potential clients visiting your site are always as happy as potential tenants visiting a well-managed property. Are You Satisfied With Your Existing Property Management SEO? Bad optimization for search engines is worse than completely avoiding optimization in the first place. Whether you're currently working with an SEO... --- ### Link Building Services - Published: 2018-12-14 - Modified: 2020-11-06 - URL: https://digitalshiftmedia.com/link-building-services/ Whitehat Link Building and Blogger Outreach Service There are many ways of going about ranking on Google. For instance, you’ll want to focus on your content, ensure professionalism on your website and the presence of the right keywords in the right amount. We’re not going to lie, Google is awfully picky. And we get it, they want to deliver the most reliable information for those using their search engine. So if you want to build your credibility and reliability with Google, backlinks are critical to your success. What is a backlink? Whenever you’re reading through a blog or article, you probably run into highlighted text that you can click on to take you to a separate link. That highlighted text “backlinks” to another website, for example. You want this to be your website and here’s why. Whenever a credible website (the more authority the better) backlinks to one of your pages it makes you look good to Google. The more websites reference your pages, the more you start to look like an authority to search engines. The more authority your website has, the higher you end up ranking on Google searches. Get all your SEO right and you’re ranked number one. It’s absolutely realistic to rank first on the Google results page as long as you have the know-how or the team of experts to get you there. It’s very important to do this the right way, however. There are plenty of sneaky tricks that one can use to rank... --- ### Optometry Marketing - Published: 2018-10-30 - Modified: 2020-04-24 - URL: https://digitalshiftmedia.com/seo-for-optometry-marketing/ SEO for Optometrists & Optometry Marketing Get a clear picture of what's happening with your optometry business! With Digital Shift, you get full access and 100% transparency with what's happening at all times. Know what we are working on, what your rankings are daily, and track your phone calls all from one place. We integrate your analytics, Google ads, Facebook and more, all in one convenient location. You take care of your optometry practice, and we take care of your online marketing! Let Digital Shift be an extension of your team and take care of all the ever-changing online platforms and technical details for you. How We Can Help with Your Optometry Marketing On-page Search Engine Optimization (SEO) Local SEO (Google Maps, Directories, listings, citations, backlinks) Advertising on Google Ads and Facebook Ads Social Media Promotion Content marketing & Blog writing Why Choose Digital Shift? 100% transparent and real-time reporting You always own your data Month-to-month service Comprehensive reporting and report automation Truly data-driven decision making Measurable performance Ready to get started? Get in touch to speak with a digital marketing specialist right now. Claim your 100% Free no-pressure no-obligation strategy session to learn how we can help you win new business online. --- ### SEO for Pest Control - Published: 2018-10-06 - Modified: 2021-07-22 - URL: https://digitalshiftmedia.com/seo/pest-control/ - Categories: Industry Rise to the Top with SEO for Pest Control Companies Are you ready to dominate the pest control industry in your service area? If you are looking for a proven method to grow your pest control business, you have come to the right place! You got into business as a pest management professional because you want to be out working, not staring at the phone and waiting for a potential customer to call. Pest control marketing services can be time-consuming and costly, especially if you are paying per lead, and running a business while managing search engine optimization (SEO) and social media can leave you with no free time to enjoy life outside your business. Digital Shift has the solution to those problems: an effective, proven SEO for pest control strategy that will get you ahead of your competitors so you can focus on growing your business even further. Invest in pest control SEO and start winning new business through your first place search engine rankings. How Does Your Pest Control Business Rank in Google? If you've tried searching for the keyword "pest control + your city name" and you're NOT on the top of Google Maps and the search engine results page (SERP), you are missing out on a significant amount of business. The truth is that your position and visibility on Google through search rankings can make all the difference in your pest control marketing strategy. In fact, 75% of people never scroll past the first page of... --- ### Franchise SEO Services - Published: 2018-09-09 - Modified: 2023-01-01 - URL: https://digitalshiftmedia.com/franchise-seo-services/ With Digital Shift's Franchise SEO Services you can finally have confidence in knowing that your brand is represented properly and that all work is performed with a high standard of care following your brand guidelines and exact specifications. Multi-Location & Franchise SEO Services Get to the top of Google Maps so your customers can find you quickly and easily online. Ensure your blogs appear in relevant Google searches so prospects land on your page. Post to your Google Business Profile (formerly Google My Business) and social media like a pro, encouraging a loyal brand following. With Digital Shift, all the above is possible—and more. Let us take care of the complexities of managing and optimizing your locations. Our team specializes in local Franchise SEO Services for national and international brands. In fact, our team of local SEO experts has been managing and optimizing location-specific and geo-based SEO strategies since 2007. During that time, we perfected our methods for getting your franchise's website ranking on Google's first page, and converting searchers into loyal customers. Not only are we experts at online marketing, but our company is also focused on delivering tangible results that you can monitor. Transparency is one of our top priorities, which is why we make ourselves available to you when you need us. We'll answer any questions you might have, keep you updated on your franchise SEO campaigns progress and will give you 24/7 access to your reports through our customer portal. Building long-term relationships with our clients is important to us. Additionally, we take the time to get to know you and your business, so we can deliver the best service possible. Our in-house team of experts will work with you so we understand how... --- ### Google Ads Services - Published: 2018-08-31 - Modified: 2021-07-25 - URL: https://digitalshiftmedia.com/google-ads-services/ Working with Digital Shift will enable you to maximize the revenue generated from your Google Ads services! Here at Digital Shift, our dedicated Google Ads campaign managers will work hard to deliver maximum results while staying in your budget. Professional Google Ads Services & Campaign Management Working with Digital Shift will enable you to maximize the revenue generated from your Google Ads services! As more and more emphasis is placed on online interactions and communications, businesses are starting to realize the enormous potential online advertising opportunities available business.  Here at Digital Shift, our dedicated Google Ads campaign managers will work hard to deliver maximum results while staying in your budget. We work closely with your business, to constantly create improvements to your businesses unique campaign! We will ensure each advertising dollar spent will bring in the most revenue. Get Our Google Ads Pricing Now We understand Google Ads campaigns can be difficult to understand.  Here is a quick list of steps performed in a Google Ads service campaign. Steps in Google Ads Campaign Setting a Budget This can be calculated by multiplying the cost per click of an advertisement and the number of clicks you wish to achieve. Choosing the Best Keywords the best keywords for your business will be carefully chosen to ensure the most effective results Selecting Negative Keywords Adding a list of negative keywords to your campaign is very important as it prevents ads from appearing on specific searches that will bring in the wrong traffic. This will help you connect with your qualified customers more effectively and allow optimal use of your budget. Start Bidding on Selected Keywords Important keywords with the best balance of cost and traffic potential will be bid on. Creating the Advertisement This will include creating appealing titles... --- ### Local SEO Video Part 1 - Published: 2018-07-04 - Modified: 2020-06-06 - URL: https://digitalshiftmedia.com/seo/local-seo/local-seo-video-part-1/ - Categories: Local SEO https://youtu. be/IJg7KtL8oog? rel=1 --- ### SEO for Electricians - Published: 2018-06-25 - Modified: 2021-07-20 - URL: https://digitalshiftmedia.com/seo/electricians/ - Categories: Industry Get Electrical SEO Results Quickly Join a SEO for Electricians Program that gets results. Imagine being able to speak to qualified and targeted prospects without having to spend thousands on Google Adwords each week. Get FREE organic traffic within weeks! Connect with customers that are looking to buy your services. At Digital Shift, we’ve developed a unique and proprietary marketing strategy that will get you SEO results fast, so you can focus on growing your business. At Digital Shift, we’re on your team—we want to see your business succeed. We'll work together with you to help you reach your SEO goals. We’ll update you as often or as little as you please, but you’ll always have the comfort of knowing that you have full access to your reports and information anytime you like—we pride ourselves on our full transparency. You'll Make More Money with SEO The beauty of search engine optimization is that it lets you appear on Google's first page after your target customers make a search query. Pair this with an optimized, credible website and your phone will ring off the hook with commercial and residential prospects interested in getting work done. Our SEO for Electricians program will put more money in your business, so you can enjoy life and run your electrical business the way you want. What's Included in Our SEO for Electricians? Our Electrical SEO packages include: Site optimization, followed by continual monitoring and auditing. (This includes enhancing on page elements such as content and... --- ### SEO for Landscapers - Published: 2018-06-24 - Modified: 2021-07-22 - URL: https://digitalshiftmedia.com/seo/landscapers/ - Categories: Industry Landscaping SEO done right! The Landscape and Lawn Care service industry is very competitive due to the nature of the work and the low start-up capital needed. So how can you differentiate your business? We want to share some easy actions you can take today that will greatly enhance your online presence. Why is SEO for Landscapers & Lawn Care Services So Important? There's a number of reasons why you may have decided to get into the landscaping and lawn care service industry, and the enjoyment of working outside with your hands is probably part of it — but you can't do the work you want to focus on when you're stuck inside waiting for the phone to ring. Have you Googled your own business name and noticed that five or six of your business rivals appear first in the search results? That's no coincidence — they're leveraging landscaping SEO to enhance their online presence, and that makes all the difference in the number of qualified leads and calls from potential customers that they receive. If you don't do the same, you'll be left behind. But Does it Really Matter if a Landscape Business Doesn't Get a High Search Ranking? The fact is, about 28% of clicks go to the first organic search result, and it decreases drastically from there: only 2. 7% of clicks go to the fifth result, and just 0. 78% of searchers will click a link on the second page of results. If you are not high up on the first page of search engine results, it is unlikely that someone will look at your landscaping website and consequently contact you. Without optimizing your web pages for specific keywords relevant to your business' services, your target market will miss your site, resulting in a loss of opportunity. Our professionals will... --- ### SEO for Painters - Published: 2018-06-22 - Modified: 2021-07-20 - URL: https://digitalshiftmedia.com/seo/painters/ - Categories: Industry Looking for Professional SEO for Painters Service? You Found It! Digital Shift offers high-quality SEO for Painters and painting franchises. As digital marketing experts, we understand the best practices and strategies needed to attract your ideal customers by targeting what they actually need and are looking for. Looking for Professional SEO for your Painting Business? You Found It! Get painting leads without knocking door-to-door! Digital Shift offers high-quality SEO for painters and painting franchises. As digital marketing experts, we understand the best practices and strategies needed to attract your ideal customers. Our goal is to maximize your search engine optimization in a way that will ensure your target customers see what your business has to offer via your website. We specialize in painting business SEO and have the latest techniques that will drive targeted, organic traffic to your online platforms. We can help you present your website in a way that increases your online presence and establishes your website's authority. At Digital Shift, we’re on your team, and we want to see your painting business succeed. We'll work with you to help you reach your SEO goals. Our team will update you as often or as little as you please, but you’ll always have the comfort of knowing that you have full access to your reports and information anytime you like—we pride ourselves on our full transparency. Looking for more than SEO for painting contractors? Great! Digital Shift also specializes in social media marketing and Facebook Ads services. This winning combination establishes a base with your potential clients while encouraging brand awareness. Your online activity will ensure that potential clients view you as credible, professional and current—and most importantly, will result in conversions. We offer comprehensive marketing solutions designed for your success.   Local SEO for Painting Contractors... --- ### Twitter Marketing Services - Published: 2018-05-27 - Modified: 2020-04-04 - URL: https://digitalshiftmedia.com/twitter-marketing-services/ - Categories: Twitter Analytics Done-for-you Twitter Marketing Services Keep your twitter feed full of information and news that's valued by your ideal audience! Too busy to do it on your own? That's where we come in. Stay top-of-mind with Twitter marketing services without the hassle of posting, replying, or anything. Digital Shift offers unique tracking and twitter promotion strategies that not only capture the interest of your audience but also build a relationship and network that leads to an increase in your revenue. Why Use Twitter Marketing Services? Brand promotion Message amplification Strategic outreach to audiences Social listening Hashtag monitoring Get leads & new clients Grow your revenue & business‎ If your audience is on twitter, you need to ensure you are active daily. Benefit from a complete handoff solution that will help promote your brand and amplify your message.  Get in touch to speak with a digital marketing specialist to talk about your Twitter and social media strategy. --- ### Email Marketing Services - Published: 2018-05-27 - Modified: 2020-04-24 - URL: https://digitalshiftmedia.com/email-marketing-services/ - Categories: Email Solve your follow-up problems with fully-managed automated email marketing services. Did you know that most sales follow-ups stop after just the first email? Take full advantage of the time and money invested to get a new lead or customer. Stay top-of-mind and in constant contact with your ideal audience. CASL Compliant Email Marketing Services Solve your follow-up problems with fully-managed automated email marketing services. Did you know that over two-thirds of sales follow-ups stop after just the first email? Take full advantage of the time and money invested in acquiring a new lead or customer. With Digital Shift's email marketing services you can rest assured that you're staying top-of-mind and in constant contact with your ideal audience. Digital Shift works with your email list to create an automated and intelligent workflow to give your email subscribers the best and most unique experience. The user's experience is tailored to their interaction with your prior emails, campaign, or groups to deliver a unique and one of a kind customer journey with your brand.   It is only this level of detail and segmentation that allows you to deliver a truly unique experience and the best part is we do it for you! Frustration-Free Email Marketing Automation Management Get your email marketing working for you with weekly, monthly, or quarterly emails designed and created for your audience. Your email marketing service is implemented with an intelligence email automation system. This allows your audience to receive relevant and up-to-date information about your promotions, latest industry news, product/services, or company, just to name a few. Don't Have An Email Marketing List? No problem! Digital Shift can help you set up email marketing campaigns, such as using a lead magnet, to ethically collect email subscribers that are interested or considering purchasing your product or service. Call 855-482-4242 now to speak with a digital marketing specialist about email... --- ### Landing Page Design Services - Published: 2018-05-26 - Modified: 2020-06-06 - URL: https://digitalshiftmedia.com/landing-page-design-services/ - Categories: Google AdWords Put your best foot forward and make your first impression to your prospective customers a significant, long-lasting, memorable and enjoyable experience! Professionally optimized landing pages are proven to increase engagement because they deliver very tailored messaging and are served to targeted audiences. Professional Landing Page Design Services Put your best foot forward and make your first impression to your prospective customers a significant, long-lasting, memorable and enjoyable experience! Professionally optimized landing pages are proven to increase engagement because they deliver very tailored messaging and are served to targeted audiences. Don't just have a good landing page, have a great one! Boost your conversions with landing pages that actually work. They'll be specifically designed for your ideal customers. Landing Page Design Services Include: A "purpose of your landing page" consultation Ideal custom definition Pain-point and desire analysis Copywriting Custom graphics design Photos/images Phone call tracking setup Conversion tracking setup Contact form/opt-in setup CRM integration Stop missing out on opportunities and increase your conversion rate with a custom landing page design for your product or service. With us, you eliminate the struggle of deciding what tool to use and then figuring out how to get the tool to work. The design and technical components of a landing page can be intimidating! Count on us to be your trusted landing page design company and get your landing page done by experts using proven design and conversion practices. Contact us today to speak with a digital marketing specialist about your landing page design requirements. --- ### On Page SEO Services - Published: 2018-05-22 - Modified: 2020-04-04 - URL: https://digitalshiftmedia.com/seo/on-page-seo-services/ - Categories: SEO Frustration-Free On Page SEO Services Get your pages professionally optimized without a technical learning curve or any frustration. Stop worrying about what to do and how to do it and keep doing what you do best! We are Digital Shift, and our objective is to be your on page SEO and digital marketing partner. Content is King! Get your content in front of your audience by including On Page SEO as part of your overall digital marketing strategy. On Page SEO can boost your content to the top of Google. Get your pages ranking in search engine results and get found by prospective customers today.  Services start from $149 per page and are jam packed with value. On Page SEO Optimization Includes: Keyword research and analysis Page title optimization Meta description optimization Header optimization Content keyword optimization Keyword density analysis URL Optimization (301 redirect file set up, if required) Alt-image text optimization Image file name optimization Internal Linking What is on-page SEO? On-page SEO  is the practice of optimizing content and tags on web pages, because of this it is also commonly referred to as on-site SEO. Learn more about on-page SEO here. How Many Words do I Need to Rank? It depends on the competitiveness of the keywords and the area you are targeting (city vs province/state vs country). Contact us for a complimentary keywords analysis of your business to learn more. Our keywords research will provide you with valuable insight. I am Not a Writer and Only Have Bullets Points, Can You Help? Absolutely! We offer complete content... --- ### Facebook Marketing Services - Published: 2018-03-10 - Modified: 2020-06-11 - URL: https://digitalshiftmedia.com/facebook-marketing-services/ Questioning your Facebook Marketing Services? The truth is that you no longer have to invest a large amount of time, energy, and constant attention, in order to successfully run a successful Facebook Marketing campaign. Trusting a professional is likely your competitors best-kept secret. Discover a solution that works. Facebook Marketing Services Just Got a Lot Easier Questioning your Facebook Marketing Services? The truth is that you no longer have to invest a large amount of time, energy, and constant attention, in order to successfully run a successful Facebook Marketing campaign. Trusting a professional is likely your competitors best-kept secret. Save time and money as well as a great deal of frustration by working with a company that specializes in service companies. Multi-variant testing Graphic design Advertisement creation 24-7 Reporting portal access Conversion tracking Phone call tracking Social media lead tracking Contact us for a complimentary assessment and get your free Facebook marketing evaluation today. Facebook Marketing Services done-for-you starting at $995 per month.  Get started today and save. Get Started Today   --- ### LinkedIn Marketing Services - Published: 2018-03-10 - Modified: 2020-07-25 - URL: https://digitalshiftmedia.com/linkedin-marketing-services/ - Categories: LinkedIn Marketing Worry-Free LinkedIn Marketing Services Offering B2B services, but not using Linkedin? Perhaps you tried it on your own or hired a "so-called" Linkedin expert in the past to only set up your LinkedIn page? Discover proven LinkedIn Marketing services designed to get you interacting with your ideal audience to build valuable connections and a strong professional network. Digital Shift's LinkedIn Marketing Services are built on data collected about your ideal customer. This data allows us to better understand the language your ideal customer "speaks" as well as understand the pain points and frustration they experience. Let Digital Shift help you build a proven strategy and outreach program to connect and build relationships with your ideal customers to increase your sales. LinkedIn Marketing Services specially designed for service businesses: We help companies, like yours, get clients through LinkedIn marketing Build connections and relationships online with an outreach program designed for your business Manage and build relationships through marketing automation Turn prospective customers into high-value paying clients Discover proven Linkedin Marketing services designed to get you interacting with your ideal audience in a way that will build valuable connections and a strong professional network. Let Digital Shift® help you implement a proven strategy and outreach program to foster relationships with your ideal customers which in turn will increase your sales. Get started today with a complimentary Linkedin Marketing service assessment. Contact us for a complimentary assessment and get your free evaluation today. LinkedIn Marketing Services done-for-you starting at $1,985 per month.  Get started with a complimentary consultation with a Linkedin expert today. Get... --- ### Insurance Marketing - Published: 2018-01-21 - Modified: 2021-06-27 - URL: https://digitalshiftmedia.com/insurance-marketing/ Your Insurance Marketing Specialist Awaits! Are you an innovative insurance company looking to boost your insurance leads? Our free insurance marketing evaluation will help determine if you're missing out on opportunities to maximize your insurance prospect leads. Find out if you are getting the best insurance marketing service for your unique needs. Get My Free Evaluation Now At Digital Shift, we’re on your team and want to see your agency succeed. We work together with you to help you reach your SEO goals with the right mix of SEO services. Using our client portal, you'll have 24/7 access to your reports. We’ll update you as often or as little as you please, but you’ll always have the comfort of knowing that you have full access to your reports and information anytime you like—we pride ourselves on our full transparency. SEO for Insurance Agencies: Why Choose Digital Shift? Since 2007, our team has worked tirelessly to become experts in Search Engine Optimization. Our proven methods have helped countless business owners expand their operations and experience tremendous growth. Partner with our specialists to take your digital marketing campaigns for insurance companies to the next level. We have a team of trusted SEO Specialists, Content Writers and dedicated Account Managers who will work collaboratively to create a comprehensive organic SEO campaign that will get you actual results. We offer a wide range of services, from crafting informative content to handling 100% of your Google My Business optimization, posting and replying to customer reviews... . --- ### Front Page - Published: 2017-10-26 - Modified: 2024-12-28 - URL: https://digitalshiftmedia.com/ --- ### Wordpress Plugin Maintenance & Support - Published: 2017-09-29 - Modified: 2022-01-29 - URL: https://digitalshiftmedia.com/web-design/maintenance/wordpress/plugins/ Looking for a Wordpress Plugin Maintenance Service? Look No Further! Expert Wordpress Plugin Maintenance Service Since 2007. We Understand the Ins & Outs of Professionally Managing Your Wordpress Website Plugins & Themes. Need more support and maintenance? No problem. See Our Business Website Maintenance Packages & Pricing --- ### Strategy Session - Published: 2017-08-31 - Modified: 2022-02-11 - URL: https://digitalshiftmedia.com/contact/strategy-session/ --- ### Social Media Assistant Plan - Published: 2017-05-30 - Modified: 2020-04-04 - URL: https://digitalshiftmedia.com/social-media/social-media-assistant/ Your Search for a Social Media Assistant Can Finally Come to an End! Your social media is in great hands with Digital Shift®! Your social media assistant works with you to share content that your ideal customer is interested in! How are we different? Simply put, we work with you as an extension of your team so that you never have to worry about social media management again. Our standard plan is much more cost effective than hiring/training someone or doing it yourself. Let's be honest, you're already too busy running your business (and family) to take on social media yourself. That's where our social media assistant plan comes in! For 499 per month, you get a done-for-you social media program that builds awareness for your business. Contact us today to learn more or request a custom quote. What's included in the Social Media Assistant Plan? The following is included in our social media assistant plan: Ideal customer research and analysis Social keywords and hashtag research Optimization of Social Media Profiles 5-7 Social Media Posts to Facebook, Twitter, and Google weekly How do you ensure that the content is for my ideal customer? Your feedback and input are of utmost importance to us. Our thorough process gets the information we need to produce content that your ideal customers value. We can't say much more here without giving away trade secrets, but why not give us a call to learn more? Contact us today for a complimentary consultation and keyword research... --- ### SEO for HVAC - Published: 2017-05-30 - Modified: 2021-07-22 - URL: https://digitalshiftmedia.com/seo/hvac-marketing/ - Categories: Industry SEO for HVAC is critical for any HVAC company to stay competitive. Our team of HVAC SEO experts will work with you to bring the best SEO strategy to bring you more phone calls and new business! Grow your business with first place rankings. Looking for SEO for Your HVAC Company? We Excel in it! In this day and age, it's absolutely necessary for an HVAC contractor or HVAC company to create a strong online presence in order to stay competitive. But a good-looking website is not enough. Search engine optimization (SEO) must be implemented to gain visibility and improve your search engine results page (SERP) ranking. Look at it this way: if you have a great looking store but it lacks signs or ads, no one will find your business. This is exactly what a website without a search engine optimization strategy is like. SEO for HVAC services helps get your business seen by targeted traffic so you get phone calls from prospective customers. Our SEO service helps you optimize critical keywords on your HVAC website, and we also monitor your competitors to ensure you're at the top. This improves your HVAC company's awareness, credibility, and traffic, and ultimately brings new business! What's Included in Digital Shift's SEO for HVAC Strategy? Our HVAC SEO packages include: Site optimization, followed by continual auditing and reviewing. (On-page elements such as content and images are enhanced to improve SEO. ) Technical SEO optimization to enhance on-site elements such as meta description, image tag, and title tag optimization. Intelligent keyword research that gets to the bottom of what your customers really want. Content marketing, which includes optimized content creation. Content strategies will help educate potential customers and build trust. Social media and link building, which includes creating and... --- ### SEO for Lawyers - Published: 2017-05-30 - Modified: 2021-07-21 - URL: https://digitalshiftmedia.com/seo/lawyers/ Is SEO for Lawyers Really That Important? Law firm SEO services aren't important at all — as long as you don't mind all your prospective clients going to your competitors for legal services because they have no idea you even exist. If you want your law practice to experience long-term, sustainable growth that will keep new and returning clients knocking on your door, search engine optimization (SEO) is the most critically important digital marketing tool you can utilize. According to studies done by Google, 96% of people seeking legal advice will first use search engines to help with their decision-making process. This means if your business is not active online, it won't be found, and a competitor will gain the client instead. In this day and age, online marketing through search engine optimization is a necessity for law firms to maintain and increase positioning in the market. Higher Search Engine Ranking = More Clients These days, when people need an attorney they don't ask their friends and neighbors for recommendations or call the number they saw on the side of a city bus. Instead, they turn to Google — and if Google doesn't see your law firm's website as trusted and relevant, it won't be recommended in response to the searches of prospective clients in your local area who are looking to hire legal services. When you search "lawyer + your city" on Google, does your name appear at the top of the search engine results page (SERP)? Or do... --- ### SEM Pricing in 2024 - Published: 2017-05-24 - Modified: 2024-01-06 - URL: https://digitalshiftmedia.com/search-engine-marketing/sem-pricing/ What Does SEM Pricing Look Like for Business Services? The team at Digital Shift® created this SEM pricing overview to provide a breakdown of what to expect in 2021. Search Engine Marketing (SEM) is essentially a term used to express the components and strategies, including SEO & PPC, to compete in search engines like Google. In order to outrank your competition, your strategy needs to include the primary components as well as: Website Design (Responsive & Conversion Optimized Design) On-Page SEO (Website Optimization) Local SEO (Location-focused Link Building) Content Marketing (Blogging) Off-Page SEO (Link Building) Social Media Updates (Social Promotion) Social Media Advertising (Facebook Ads) Search Engine Advertising (Google AdWords & Display Network) Google My Business Management Search Engine Marketing has a lot of moving parts. Sure, you can try to do it yourself, outsource it to a so-called expert, or have an experienced digital marketing agency do it. Either way, it's your business, you decide the best option for you! Our services allow you to have peace of mind and to stop worrying about your digital marketing and ranking in google. Monthly vs One-time Services and SEM Pricing Search engine reward consistency and your competitors will react if they get outranked. That is why all of the best SEM services are monthly. In addition to search engine algorithms preferring consistency, work performed monthly allows for better planning and is proactive.  The exception would be building a website. With a one-time upfront website, you get everything including copywriting and images for all our services. Everything... --- ### SEO That Works - Published: 2017-05-23 - Modified: 2017-05-23 - URL: https://digitalshiftmedia.com/seo/seo-that-works/ Are you Looking for SEO That Works? We get SEO that works and if you're like most of your customers here is how your SEO experience has been so far: First, you did SEO yourself, then You hired an overseas SEO company, or You met an SEO expert and You're still not ranking in search engines. Meet Digital Shift®, The Solution You've Been Looking For! Digital Shift has extensive experience with SEO. We started working on SEO back in 2007 and have helped thousands of businesses rank in search engines. The reality is that SEO that works is not cheap and it's not fast. If you are looking for fast online leads, you should be looking at PPC management services, because SEO takes planning, evaluation, execution, and ongoing work. The best SEO strategy starts with keyword research. Get started today to discover your online potential with a complimentary keyword analysis and consultation. Get Started for Free Digital Shift® specializes working with business services and home service businesses.  Chances are we already work with a business in your industry just in a different location. Our team also provides franchise marketing services. Industries: SEO for Plumbers SEO for HVAC SEO for Landscaping SEO for Real Estate SEO for Lawers SEO for Doctors SEO for Dentists SEO for other home service businesses How to Get Started with SEO the Works That's simple. Just contact us and we will walk you through the process and explain how exactly we can help you and your business. After our initial... --- ### Landing Page Options - Published: 2017-05-18 - Modified: 2022-05-14 - URL: https://digitalshiftmedia.com/support/landing-page/ - Categories: Google AdWords Subdomain vs Subdirectory vs Microsite Landing Page Options When working with a PPC management company, you have several landing page setup options:  to create a separate microsite/landing page such as a subdomain (promo. yourdomain. com);  to have the landing page part of your website as a subdirectory/page such as yourdomain. com/lp/promo, or; to set up a microsite on an entirely separate domain (least recommended option). Either way, the Digital Shift® team will need to be in touch with your domain name server manager.  The domain name server manager is most likely you, but it can also be your web/hosting company that is managing your website or domain. The login that you are looking for is associated with where you purchased your domain name. If at any time you require assistance, contact us or email support@dev. digitalshiftmedia. com. Option 1: Subdomain Landing Page The domain name servers require an update with this options. After that, we can take care of the rest. Option 1 means we create the landing page and manage it for you. The benefit of this option is that we can manage it for you and can setup it up and make changes quickly, however, the landing page analytics are sperate from your primary domain. We recommend this services for franchises and larger multi-location business. This service is offered at 149/month per location. Option 2: Subdirectory/Page Landing Page This is the most common option.  Digital Shift®  acts as your landing page advisor to ensure that it's done right. When working with a third-party, Digital Shift® works through you or on behalf.  As always, we... --- ### SEO for Dentists - Published: 2017-05-16 - Modified: 2021-07-21 - URL: https://digitalshiftmedia.com/seo/dentists/ Are you Looking for SEO for Dentists? We have you Covered! At Digital Shift, SEO for dentists is done right! Our search engine optimization (SEO) experts know the best SEO practices for dentists and dental service. Our years of expertise in helping our dentist clients rise to the top of search engines gives us the confidence that we can help your business grow! Our SEO for dentists will help bring dental patients to your dentist clinic or office. We'll also help you analyze the optimal keywords that your target customers typically are searching for as well as keep an eye on your competitors to ensure that you stand out. With our search engine optimization strategy, potential patients in your target market will have an increased awareness of your dental business. Our team is full of experts in website credibility. With a professional, credible-looking dental website, you'll be building a trustworthy relationship with your customers from the very first point of contact! This will ultimately result in more website traffic and real business for your dental office. Our work does not stop once you start to rank at the top of searches — our strategy will ensure you stay ahead even when the competition is fierce. With our knowledge and tools, we guarantee that our work will be delivered on time, on budget, and meet or exceed your expectations! Do Dentists Really Need Dental SEO? Dentists don't need dental SEO — as long as they're fine with sitting around waiting for... --- ### Franchise Social Media - Published: 2017-05-13 - Modified: 2020-04-24 - URL: https://digitalshiftmedia.com/franchise-marketing/franchise-social-media/ Social Media for franchises simplified! Our proven process allows us to work with you to create the best franchise social media solution for your local area. We already know your corporate brand, it's your local franchise operation we want to learn more about. Find out how you can benefit from a proven social strategy. Franchise Social Media Messaging Localized to Your Area Social Media for franchises simplified! We already know your corporate brand, it's your local franchise operation we want to learn more about. Effective franchise social media starts with our interview process, where we identify your ideal customer and the services that you want to promote. This process allows us to work with you to create the best franchise social media solution for your local area. Social media is the new "word of mouth" for your business! Digital Shift® follows your national branding guidelines while highlighting local stories and information that your ideal customers will find interesting and engaging. With our approach to franchise social media, your local franchise will stay top-of-mind with our social media strategy and this increased awareness will help your franchise profits grow. With Locally Targeted Franchise Social Media: Stay top-of-mind to your ideal customers Never miss a customer inquiry on social media Know when a customer leaves an online review Share localized content with your audience Increase local awareness Being regularly active on social media shows your ideal customers that your business is thriving and sends social signals to Google that help improve your ranking. Count on Digital Shift® to keep your social media feed interesting and engaging. Contact us today to learn more about our social media marketing services specifically designed to help franchise owners grow. Read our latest blog about social media marketing for franchises or contact us to get your free proposal. --- ### Franchise Marketing - Published: 2017-05-12 - Modified: 2021-07-25 - URL: https://digitalshiftmedia.com/franchise-marketing/ A Much Better Franchise Marketing Solution Imagine your local franchise thriving and growing with satisfied customers like never before because of a smart data-drive franchise marketing solution that’s easy to understand and measures what’s important to you. Digital Shift has the experience and knowledge to tackle all of your franchise marketing needs. What’s most important to our team? We want to optimize your site to your local service area in a way that maintains the quality and integrity of your franchisor’s branding. Customer Service Focused Franchise Marketing Solutions Digital Shift truly understands the marketing needs of both the franchisees and franchisors, and that is why we are the preferred choice for business services and home service business franchises. Our team integrates itself with your existing service providers to deliver on your local marketing objectives. Let us become part of your family as the go-to team for your marketing and social media needs. Optimized Marketing to Increase Local Franchise Sales‎... Period When you partner with Digital Shift, we will analyze your local service area and build a strategy that will maximize your return on investment by establishing your paint points, goals and areas for growth. Digital Shift's Franchise marketing solutions are fully managed and provide complete peace of mind marketing solutions for franchise organizations. Our team of marketing experts will follow your franchisor's guidelines while helping your local service area grow and expand its profits rapidly. You get to experience 100% peace of mind while we take care of local marketing... --- ### What We Do - Published: 2017-05-11 - Modified: 2021-02-28 - URL: https://digitalshiftmedia.com/about/what-we-do/ Digital Shift Provides Full-Service SEO Solutions What Do You Do? Digital Shift is a truly data-driven search engine optimization company focused on bottom-line results and measurable ROI. What Problems Do You Solve? Digital Shift helps brands identify where their revenue sources are coming from, how they get there and creates strategies to scale results in a systematic way. We help you stand out in Google search and convert with Google My Business posts We monitor and report GMB spam and policy violations for you We monitor and fix user suggested and automated GMB changes We work with the Google My Business team to solve account issues quickly We create and manage a social media calendar for you What else does Digital Shift do? We reply to all of your Google My Business reviews, yes even the bad ones We keep your brand top of mind by posting to your social media daily We create localized content that your audience and Google will love For Business Services & Home Service Businesses Digital Shift provides a premium experience in search engine optimization. We take care of all the digital marketing headaches of your business or franchise so that you can do what you do best! We specialize in Search Engine Optimization, Content Marketing, and Local Business Optimization. Digital Shift can help your business or local franchise be seen and get connected! We can walk you through the process of getting online and we can create a strategy that meets your goals within... --- ### Who We Work With - Published: 2017-05-11 - Modified: 2020-09-01 - URL: https://digitalshiftmedia.com/about/who-we-work-with/ Digital Shift specializes in working with business services and home service businesses. We have 10+ years of experience in working with these industries and can deliver peace of mind and results for your business or franchise. Your Business Services Specialist Digital Shift specializes in working with business services and home service businesses. We have over a decade of experience in working with these industries and can deliver peace of mind and results for your business or franchise. Contact us to learn more about our fully-managed digital marketing plans including local SEO and social media management. Here's a list of the industries we've been helping most: Accountants Automotive Services Air Conditioning Installers Architects Car Dealers Carpet Cleaners Chiropractors Contractors Dentists Doctors Electricians Garage Door Installers Gardening Services Hotels HVAC Insurance Agencies Jewellers Landscapers Lawyers Limo Services Locksmiths Orthodontists Painters Personal Trainers Pest Control Specialists Pet Services Plumbers Real Estate Restaurants Roofers Travel Agents Wedding Planners Get started today with a complimentary assessment and no-obligation quote. Get in touch with us to experience the Digital Shift difference. --- ### Digital Marketing Franchise - Published: 2017-05-08 - Modified: 2021-07-25 - URL: https://digitalshiftmedia.com/digital-marketing-franchise/ Looking for a Digital Marketing Franchise? Not your average digital marketing franchise opportunity. Digital Shift® is currently interviewing prospective partners and collecting information to create a digital marketing franchise like no other. Complete our contact form and we will follow-up with you to schedule a meeting. How Do I Become a Franchisee? Our program is currently in the interview stage to collect the needs and requirements of franchisees and to pre-qualify potential franchisees that would be a great fit for Digital Shift. Get in touch today to learn more.   --- ### SEO for Plumbers - Published: 2017-04-24 - Modified: 2022-01-29 - URL: https://digitalshiftmedia.com/seo-for-plumbers/ - Categories: Industry Are You Looking for Plumber SEO? Look No Further! At Digital Shift, SEO for plumbers is done right! Marketing is our passion and our search engine optimization (SEO) specialists know that the best SEO for plumbers should include an understanding of your ideal customer's needs, research on plumbing search keywords and on your competitors, and quality content that is search engine optimized. The right tools for the job mean that your work is delivered on time, on budget, and is backed by our guarantee! Our team of in-house digital strategists, social media enthusiasts, SEO copywriters, content marketers, and search engine optimization specialists collaborate with our Google My Business management specialists to deliver the best SEO for plumbers possible. Our done-for-you service is designed specifically for your plumbing company so that you don't have to worry about your search engine marketing. The Right Plumbing SEO Strategy to Grow Your Business Digital Shift has a complete solution designed for plumbing companies. Our plumber SEO services include everything you need to outpace your competition and generate more leads. Our team knows the plumbing industry and understands plumbing services. We work with plumbing professionals and plumbing companies just like you every day! Smart Plumbing Keyword Research When a potential new customer enters an SEO keyword phrase into Google or another search engine that is relevant to the plumbing services you offer, ideally your site will appear first or high up on the search engine result page (SERP) and score you some website traffic. But... --- ### SEO for Plastic Surgeons - Published: 2017-03-28 - Modified: 2021-07-21 - URL: https://digitalshiftmedia.com/seo/plastic-surgeons/ How SEO for Plastic Surgeons Boosts Your Business Growth SEO for plastic surgeons is a new way to increase your number of cosmetic surgery patients and generate more income for your highly specialized service. If you are a plastic surgeon, you are well aware of how difficult it is to acquire new clients for your cosmetic surgery practice. Offering such a niche service in today's economy means you have to rely on customer and medical referrals to get new traffic in the door. Plastic surgeons must adapt in order to find new customers to stay in business. If potential patients aren't following the referral of a friend, chances are they're going to complete a Google Search to find information. Their initial assessment will usually start at the top of the search results, working their way down the results, website by website, often not going past the first page. Naturally, this means you want your site to sit as high as possible in terms of Google Ranking. The best way to accomplish this task is by effectively investing in a local Search Engine Optimization (SEO) strategy. Is Plastic Surgeon SEO Really Necessary? Clients no longer rely on the Yellow Pages when performing their information search. 97% of people search for local businesses online through search engines. Of those people, more than 60% are accessing the pages on their mobile devices. We are in a Google-dominated search environment, with Google controlling a staggering 92. 2% of the search engine market share worldwide. Therefore,... --- ### Monthly SEO Packages - Published: 2017-03-27 - Modified: 2020-04-04 - URL: https://digitalshiftmedia.com/monthly-seo-packages/ Looking for Affordable Monthly SEO Packages? Click here to find out how Monthly SEO Packages can help your business be visible to your ideal customers. Locations Digital Shift Services: Toronto SEO Services Calgary SEO Services Edmonton SEO Services Kitchener-Waterloo SEO Services Contact us today for a complimentary consultation with a digital marketing specialist. --- ### New Client Onboarding Process - Published: 2017-01-22 - Modified: 2020-04-24 - URL: https://digitalshiftmedia.com/support/client-onboarding-process/ Client Onboarding Process Step 1: Onboarding Meeting During the first meeting, we become familiar with your business, industry, and competitors. This step also allows us to learn more about your products/services and most importantly understand what your expectations are. Step 2: Onboarding Setup Our goal is to establish and maintain open lines of communication at all times, but especially during the setup process. We will work with you and provide frequent updates to ensure we are on track and on schedule. Step 3: Review Once we are all setup, we will have another meeting to ensure the process met your expectations. Digital Shift will set a meeting for a comprehensive review and plan the next steps with you. Additional Information by Category The information below will be discussed during the first meeting. We are only including it here for clients who like to get a head start.  Please be certain that you have admin access to the accounts. New accounts can also be created, but we want to ensure that the client is always the owner of the account and the data. Advertising Platform Advertising platforms have unique account numbers/customer IDs. Permission to manage the accounts can be granted/requested. Google AdWords - Access can be granted to Digital Shift by providing your Google AdWords customer ID number (###-###-###). This can be accessed by login into your AdWords account. Providing your Google AdWords Customer ID will allow us to request to link to your account so that we can manage it. Facebook Ads - Access to Facebook... --- ### Social Media Management Company - Published: 2017-01-13 - Modified: 2022-02-11 - URL: https://digitalshiftmedia.com/social-media/social-media-management-company/ A Social Media Management Company You Can Count On Digital Shift is a social media management company that aims to educate and provide effective social media management for small businesses. With so many social media marketing platform being so popular, it's tempting for small businesses to jump onto any channel to start advertising. However, just like with any digital marketing strategy, you must be smart about your choices. It's easy to get lost in the sea of advertisements that go unnoticed by users. The best piece of advice we recommend to small businesses is to know which channel your target audience is most active on. For example, if your service or product targets a younger audience, it's likely you will be on SnapChat, Instagram, Facebook, or Twitter. A common strategy for all businesses is to increase brand awareness on Facebook as it's a guarantee that you'll find an audience no matter who you're targeting. Social media can get tedious, and it does take considerable effort and time. A social media marketing firm will take the time to discover where your audience is and educate small businesses accordingly. They will also organize and schedule your content to be delivered at the best time of day that will get the most reads, opens, etc. Nowadays there are so many tools to help you plan and schedule your content so you won't be spending as much time as you would be. Tools such as HootSuite allows you to post to multiple channels at once. It's also... --- ### Linkedin Training - Published: 2017-01-10 - Modified: 2019-06-12 - URL: https://digitalshiftmedia.com/social-media/linkedin-training/ - Categories: LinkedIn Marketing The Digital Shift Linkedin Training Program For a Linkedin training program to be effective, we need to understand two things: 1) who your ideal customer is, and what you are doing to fulfill their needs. The Digital Shift team can help you best understand these objectives through our process: Get Started Today - To be extremely useful with our Linkedin lessons, it's important that you first understand all the features that LinkedIn has to offer. Building a strong foundation - Before you can start executing the advanced strategies in Linked University, you’ll need to have your foundation in place. Linkedin Connect - Learn how to utilize LinkedIn to find and connect with your target audience and build your network of first-degree connections. Linkedin Proactive - Take your Linkedin campaign to the next level by installing highly efficient systems that generate leads and proactively promote your business. Group Strategies - Learn the best strategies to leverage LinkedIn group memberships and how to start, manage and grow your own branded LinkedIn group. Maximize Respons - Take the success of your business into your own hands by engaging with your prospects in a highly effective way that gets results. Create Awareness. Create Awareness - Take the steps to help your business stand out, get noticed and be remembered on LinkedIn. Linkedin Training starts at a one-time investment of $2,000. The training is completely customized to your business needs and objectives on LinkedIn. We will research and help you engage with groups, create a strategy, and help you engage with your ideal customers on... --- ### Facebook Ads Training - Published: 2017-01-10 - Modified: 2021-10-17 - URL: https://digitalshiftmedia.com/social-media/facebook-ads-training/ Facebook Ads Training to Help Your Business Generate Leads & Sales! Why not invest in Facebook Ads Training to Increasing targetted awareness will help your business generate new leads and sales. Facebook provides a platform to generate website traffic from very specific audiences. These targeted audiences are ideal for brand awareness and website traffic generation. Your promotion and offer will get in front of your ideal customer with our help! We can also contribute to keeping your brand top-of-mind to your ideal audience! If you require any additional assistance after the training, we can also help! Digital Shift offers a Facebook Ads management services. This service includes ad creation (copy and images), ad testing, landing page advisory, reporting, and management of a monthly advertising spend with Facebook. Facebook Ads Training You Can Count On! Contact Digital Shift if you have and questions or if you require any additional information. We are here to help you and to educate you about your options before you invest a dollar into our training program.  The Digital Shift team has been using Facebook since 2007, so we can help you avoid costly beginner mistakes and save you time (and frustration) with working with the Facebook platform. The Digital Shift team has been using Facebook since 2007, so we can help you avoid costly beginner mistakes and save you time (and frustration) with working with the Facebook platform. Did you know that the Facebook database is a marketer's dream? If has the largest collection of... --- ### Google AdWords Setup Service - Published: 2017-01-10 - Modified: 2021-07-25 - URL: https://digitalshiftmedia.com/ppc/google-adwords-setup-service/ Get Your Google AdWords Setup by a Google AdWords Professional Get all the benefits of working with an AdWords professional without having to hire a new employee or taking up valuable time to learn it on your own. Digital Shift provides a full-service Google AdWords setup solution completely customized to your industry and business needs. We walk you through step-by-step and make sure that your campaign is set up correctly from day one. Let us help save you money from costly beginner mistakes! The setup package includes the following: 5+ hours of expert Google AdWords Pay-Per-Click advice and setup Configuration of your Google AdWords account Keyword research assistance and review of keyword types Help with setting up your first AdWords Campaign Campaign structuring to reflect your services/product line Review of Ad components and campaign offer assistance Recommendation on landing pages Automation and email marketing automation advisory Creation of Ads that generate business Keyword optimization bidding strategies Review of remarketing and display network strategies Assistance with negative keywords Not sure about any of the above item? Contact Digital Shift for a complimentary consultation and analysis to learn more. The Google AdWords setups service starts at a one-time investment of $1,000. Want better audience tracking and audience list building? Add-on Google Analytics to get custom audience list building assistance. Create custom advertising combinations based on your visitor's interaction, target only new users, returning visitors, and much more. Ad-on Google Analytics for only $750 (regularly $1,500)  Request a Google AdWords Setup Quote Looking for monthly managed Google AdWords... --- ### Free For Nonprofit Website Hosting - Published: 2016-12-22 - Modified: 2024-04-23 - URL: https://digitalshiftmedia.com/non-profit/free-nonprofit-website-hosting/ Free For Nonprofit Website Hosting Contact Inquiry This program is not accepting new applicants until March 2025! Please note that we accept new NPO clients that qualify at the end of March of each year. An annual administrative charge applies for security and an SSL certificate. The security features are a prerequisite for the complimentary service that we provide. Please complete the form here and we will follow-up with you. --- ### Facebook Ads Management Pricing and Services - Published: 2016-12-13 - Modified: 2021-10-17 - URL: https://digitalshiftmedia.com/facebook-ads-management-pricing/ Facebook Ads Management and Pricing Facebook is the largest database of practically any target market you can think of. Facebook lets you choose your audience by physiographic data like age and gender, sure. But it also has hundreds of behavioural targeting options. It's pretty impressive—we know, we have been working with Facebook Ads for years. You can choose who your custom audience is based on their likes, dislikes, where they had their lunch last week, or whether they bought a new pet. Facebook really lets you pick apart your demographic by small details, allowing you to hit the bullseye of whom you’re targeting every time—provided you know how to best utilize this tool. The team at Digital Shift has this kind of expertise and we’re ready to effectively manage your Facebook Ads campaign to reach your target audience. How Much Does Facebook Ads Management Cost? Facebook Ads management pricing starts at $699 per month. If you are trying to crack your sales funnel this is the right choice for you. In addition to multi-variant testing and ad creation, Digital Shift will set up your dynamic product ads, review your ideal customer targeting and work with you to create offers each month. Facebook Ads Management and Pricing No Setup Fees. No Ad Spend Limit Per Campaign. Have a question or need more help? Contact us to get a custom quote. Why use Facebook Ads Manager? Facebook has a great wealth of information about various groups of people in terms... --- ### Law Firm SEO & Local SEO for Lawyers - Published: 2016-12-12 - Modified: 2018-11-03 - URL: https://digitalshiftmedia.com/law-firm-seo-local-seo-for-lawyers/ Law Firm SEO Digital Shift provides Law Firm SEO services and local SEO for lawyers to help get results for your firm. Did you know studies by Google have shown that 96 percent of people seeking legal advice will turn to search engines to help with their decision-making process? If you want your firm to be competitive you absolutely must have some sort of search engine optimization plan. If you are not appearing on the first page in Google chances are customers won't even get a chance to evaluate your services because they won't get to your web page. Digital shift can help your firm rank higher in Google using a Law Firm SEO strategy so you get more customers to your website and have a greater chance of converting these visitors into customers. Ranking Factors Considered by Search Engines Keyword Research All effective Search Engine Optimization (SEO) starts with effective and detailed keyword research. Knowing what words and phrases your customers are entering into Google is vital to a strong Law Firm SEO strategy. Digital Shift will conduct in-depth research looking for keywords with high search frequency and low competitiveness so you get the best value for your marketing dollars. However, the problem with Law Firm SEO is that most firms will go after the same words or phrases. This means you will have to pay a much higher price to be competitive in your industry. Digital Shift takes a different strategy of looking for long-tail keywords that are more... --- ### Chiropractic Marketing Ideas to Attract New Clients - Published: 2016-11-26 - Modified: 2016-12-20 - URL: https://digitalshiftmedia.com/chiropractic-marketing-ideas/ Chiropractic Marketing Ideas to Attract New Clients Effective chiropractic marketing ideas can help attract new patients and expand existing networks. By trusting and implementing proven marketing strategies you can take the first step towards competing with next generation chiropractor and medical professionals.  In order to take your practice to the next level, you have to invest in modern technology and fully utilize the internet and its strengths. If you can implement successful, easy marketing ideas, you will no longer have empty waiting rooms. When brainstorming creative marketing ideas for chiropractors you have to think both internally and externally. Internal Chiropractic Marketing Ideas Businesses looking for marketing assistance are always quick to overlook internal marketing and promotional ideas. The starting point for any marketing program should be internal.  If the root of the problem is internal, any effort to improve external marketing will be for nothing. Internal marketing is the foundation for any successful marketing program. Even if you manage to execute a successful external marketing campaign such as PPC advertising on the display network, your customers probably won't return if your internal practices and foundation aren't properly laid. Below are a few internal marketing ideas for chiropractors. Patient Appreciation Days (office giveaways) First and foremost, your patients must feel appreciated. Patient Appreciation Days should be simple and open to friends and family. You can do a giveaway or some sort of special promotion. These events should be one day per month and do not have the be overly complicated. Simple, cheap marketing materials... --- ### Dental Marketing Ideas - Published: 2016-11-26 - Modified: 2021-02-21 - URL: https://digitalshiftmedia.com/dental-marketing-ideas/ Dental Marketing Ideas To effectively execute quality dental marketing ideas, you should first plan and review your dental marketing strategy. Before we jump into some dental marketing ideas for your dental business, let's briefly review the importance of having a marketing strategy. Knowing what specific keywords you want to rank for is crucial in your dental marketing success. Keywords give you a competitive edge over your competitors. By curating your content around these keywords, your prospective customers will be able to find you without much trouble. Monitoring the success of these keywords also give you a better idea of your target audience. While dental marketing ideas still rely on continuous experimentation, knowing who to target will get you more effective results. Your target audience is likely to be adults in their mid-twenties to thirties. People in this range are mature enough to make decisions for themselves and their families. By knowing what keywords to rank for and who your target audience is, you can better curate these dental marketing ideas to fit your dental marketing goals. These dental advertising tips are not restricted to adults. These are also pediatric dental marketing ideas that work for any dental promotions your clinic may offer. Online Dental Marketing Ideas With our generation continuously becomes more and more digitalized, it is important to consider the importance of having an online presence. Having an online presence doesn't strictly mean having a great and visually stunning website. What's the point of having a website if no... --- ### Social Media Marketing Strategy - Published: 2016-11-26 - Modified: 2017-07-18 - URL: https://digitalshiftmedia.com/social-media-marketing-strategy/ Social Media Marketing Strategy Nowadays, businesses using an effective social media marketing strategy are guaranteed to see an increase in traffic, calls, and sales. Regardless if you use social media in your personal life, social media for small business can constitute a significant amount of your overall traffic. A social media marketing strategy allows your company to communicate with prospective and current customers in real time. Even if your employees are not actively participating, users can still be talking about your brand on multiple channels in various parts of the world. That is the most powerful component in social media: its ability to reach a global audience in seconds is a factor a business should not easily overlook. However, a business must learn how to use social media effectively for it to play a significant role in your digital marketing campaigns. Traditional marketing methods are also fusing with digital strategies. As such, marketers today must have a solid grasp of online technology and be knowledgeable in how to use these technologies correctly to target the desired audience. A social media marketing strategy is to achieve long-term results as traffic commonly don't jump overnight. How to succeed in social media is to follow clear evidential best practices and choosing the strategy that best fits your goals. Your goals can be to increase brand awareness or link building. The possibilities of social media are endless, and they all have the ultimate goal of strengthening your company's online presence. Social Media for Small... --- ### National SEO Services - Published: 2016-11-26 - Modified: 2022-12-31 - URL: https://digitalshiftmedia.com/national-seo-services/ National SEO Services Explained! National SEO is a long-term strategy that many multi-location businesses and enterprises utilize to differentiate and outrank their competitors. The focus of a  National SEO strategy is ranking for specific keyword terms rather than ranking for specific geographical terms. Local SEO vs National SEO Service? Believe it or not, there are some basic distinctions that separate local SEO from national SEO services. SEO stands for search engine optimization and is believed to be the biggest helper in gaining leads and customers for businesses of all sizes. Business owners who invest in SEO will ultimately find that in this highly competitive market, there are many tools available. The question is which one to focus on that will optimally help your campaign. Like with most practices, search engine optimization requires in-depth knowledge of the factors that help boost the ranking of your website or a specific webpage on search engines. How your page performs on search engines is not limited to a single characteristic. Rather, it is the combination of several components such as proper keyword research, captivating headlines, external and internal links, and much more. As small to medium-sized businesses do not have much advertising spending, many are already aware of SEO's free benefits. However, despite that it does not usually cost a pretty penny, it is worthwhile for your business? Would a local SEO service be more beneficial? As a local SEO service does differ from organic SEO at a National scale, it is important to... --- ### Social Media Packages - Published: 2016-11-26 - Modified: 2020-04-24 - URL: https://digitalshiftmedia.com/social-media/social-media-packages/ - Categories: Social Media Social Media Packages & Social Media Management Pricing Digital Shift offers customizable social media packages for your business. Social Media Package Details 1.    Digital Shift will Develop or optimize your social media profile. Our team will create a cover image, social media profile image, as well as a short and long description to help prospects find you and to enhance search ranking. 2.    Digital Shift will write and post daily on your social media profile. This includes a professional stock photo image and new content posted to your channel. 3.    Digital Shift will monitor your social media profiles so that you don't have to. Have peace of mind knowing that we will take care of your social media. With your approval, we will respond to any questions, messages or comments. 4.    Digital Shift will orchestrate monthly content calendar, including: Keyword research and optimized 350-750 words per entry Copywriting and image included 5.    Social Media Advertising (Must also commit to a minimum of $1,000 ad spend with Facebook per month) Copywriting, images, and design Landing page development 3-step email follow-up All ads and images 24-7 reporting portal --- ### Create Snapchat Account - Published: 2016-11-23 - Modified: 2020-04-05 - URL: https://digitalshiftmedia.com/social-media/create-snapchat-account/ Click the button below to instantly download your PDF copy of how to create a Snapchat account instructions. Download Your PDF --- ### Get Pricing - Published: 2016-11-12 - Modified: 2022-02-11 - URL: https://digitalshiftmedia.com/contact/get-pricing/ --- ### Support - Published: 2016-11-11 - Modified: 2020-09-18 - URL: https://digitalshiftmedia.com/support/ How Our Support System Works Digital Shift's support system is in place to protect your organization and your data. To ensure we are helping the right person, we must ensure that requests are made from previously verified email accounts from authorized persons. The extra verification step means that we are always helping you or an authorized person access your information and account data. Our process also ensures that information can be provided to us to review any issues before contacting you. This ensures that we use your time more effectively. Support Via Email Support tickets are opened and can be replied to directly from your email address. To open a ticket: from your email address email the support index and a ticket will be opened as long as you are authorized to make requests in your organization. To reply to a support ticket: you can simply reply to the email that you received. This will ensure that the information is tracked and updated in our system. Please note: Ensure you have digitalshiftmedia. com added to your contacts within your email account. If you are unable to find the latest support ticket, please check your spam folder in case your email provider accidentally misclassified it. Support Via Our Support System Access our support portal allows you to view all current and past support tickets and to review invoices as well as update credit card details. Our system is compliant with security and technology standards for online payment processing. Online support portal: you can access... --- ### Google Ads Management Pricing - Published: 2016-11-08 - Modified: 2024-11-28 - URL: https://digitalshiftmedia.com/ppc/google-ads-management-pricing/ Google Ads Management Pricing for Businesses Based in Calgary, Alberta, Digital Shift ensures that its Google Ads Management pricing and services are 100% transparent and easy to understand! Our Ads management pricing starts at $499 per month with no long-term contract - the service is month-to-month. Digital Shift specializes in working with local service businesses and franchisees. Don't' take a chance with your advertising budget, work with a team that truly understands how to set up a digital marketing sales funnel to attract and convert clients for your business. Transparent Google Ads Management Pricing Digital Shift's PPC pricing packages are month-to-month and are a flat monthly fee. PPC plans start at the prices listed below. Book your 30-minute digital marketing strategy to speak with a Google Ads specialist about your lead generation needs. Why Digital Shift as Your Google Ads Manager? Our team will work with you and create an offer that is valued by our ideal customer based on the data you provide to us. As we collect data, we will work with you month-to-month to gather additional intelligence about our prospects and derive offers that create engagement and conversion. We focus on your unique lead generation needs! Digital Shift strives to provide the best Google Ads management Calgary has to offer. We do this by focusing on: Your lifetime customer value The true cost of customer acquisition Lead-to-conversion sales lifecycle of your service Ongoing Google Ads Improvement suggestions Continuous account performance monitoring Google Ads performance analysis Keyword bid updates and... --- ### Benefits of Content Marketing - Published: 2016-11-02 - Modified: 2017-11-26 - URL: https://digitalshiftmedia.com/content-marketing/benefits-content-marketing/ What Are The Benefits of Content Marketing? Many people think that content marketing is an easy game to win at. They think it does not take much effort or dedication. The truth is, they are wrong. If you truly want to be successful with content marketing then you must invest in it for the long haul. It will take a few months before you even begin to notice any changes or impacts from your content creation. It is extremely important that you do not stop creating new content. You can not rely on old content to attract new customers. If you are constantly posting new, engaging, trendy, relevant content you will continue to attract new customers and traffic. Refreshing content will always create positive benefits for your company. Tailor your content to each platform One positive about content marketing is the ability to tailor your content depending on which platform you use. For example, you take a picture, write a caption, and want to post it online. Varying social media platforms all have different restrictions about length and space. What works on Facebook won't fit on Twitter, or possibly Instagram. Therefore, you must be able to adapt your message and content to each unique platform. You should always try and tailor your content for each platform because it will give you a better opportunity for conversion. If Facebook is willing to give you more space for a description then take it and fully explain the benefits of your product or... --- ### Content Marketing - Published: 2016-11-02 - Modified: 2018-07-21 - URL: https://digitalshiftmedia.com/content-marketing/ Content Marketing for Your Business Content Marketing is everything you put online to tell your story. It can be anything from a blog, video, audio, web pages, or even images.  It can help define your company and brand overall, as well as it can help generate new leads for your business. Ultimately, the goal of content marketing is to drive profitable customer actions. For more information on content marketing and exactly what it is, click here. If you would like to learn more about the benefits of content marketing and how it can help your business, click here. If you would like to visit our blog for more helpful posts relating to digital marketing, click here. How Can You Improve Your Content Marketing The best way to improve your content writing is by practice. You should be constantly creating and updating your content. It doesn't matter what type of content it is, the more you create the better you will become. The easiest way to generate more content is by playing to your strengths. If you are passionate in one area you should capitalize on your expertise and knowledge. Playing to your strengths will make it easier to consistently create new, and interesting information. For example, you really enjoy audio editing and recording. You could create your own podcast and record weekly blogs to generate more traffic. Google Analytics and Content Marketing Tips Effective content marketing utilizes a combination of different tools and strategies. Although there is no definitive metric for success you... --- ### Social Media Marketing - Published: 2016-11-01 - Modified: 2017-07-18 - URL: https://digitalshiftmedia.com/social-media-marketing/ The Future of Social Media Marketing Strategy In 2017, Social Media will be used to capture the attention of people more quickly and effectively than before through machine learning and artificial intelligence.  Social media marketing has always been thought of as the art and science of gaining website traffic, and ultimately, the attention of your ideal customers through social networking websites. These networks allow two-way communication between the prospective customers and the business. Social networking websites allow building connections through instant feedback, communication, and content sharing. But, what if the future utilizes artificial intelligence to: Place the best creative and copy after automated testing; Optimize posting based on supply and demand, and; Segmentation of data and consistent data mining for patterns. With the advancement of technology, social media experts need to keep a close eye on what's coming, because platforms could automatically optimize and segment post to target ideal customers. Social media marketing strategy has always been centered around creating valuable content that attracts the attention of your audience encourages readers to share it with their social networks.  Some of the aforementioned technology is already available today.  Platforms such as Edgar and Adespresso have already provided significant value to the social media marketing industry, and marketers and consumers want more! What will Social Media Marketers do to Add Value? The role of the social media marketer is most likely to evolve over the next five years. From action orientated "doer" to technical advisor. As online advertising platforms make it easier for consumers to "do-it-themselves" the marketing partners are likely to... --- ### Social Media and Your Marketing Plan - Published: 2016-11-01 - Modified: 2016-12-20 - URL: https://digitalshiftmedia.com/social-media/what-is-social-media/ What Exactly is Social Media in 2017? Social media is community-based communication using online channels. It is made up of apps and websites that allow users to create and share ideas, thought, images, video, music and other content or to participate in social networking.  Social media has become an integral part of life as well as business. As your probably already know social media today helps you promote your business to a certain audience on varying social media sites and channels, but did you know there is a second fundamental purpose to social posts? They help send social signals to search engines that your business is thriving, which in turn helps build searchable backlinks to your website helping with your search engine rankings. Did You Know Consumers Are Looking You up Online? Prospective customers are looking you up online before they make a purchase or before deciding to visit your store. Users want to ensure that they have the latest information about your business (deals, coupons, store hours, reviews) as well as to ensure that you are active. Being active on social channels builds a stronger relationship with customers and allow allows businesses to address issues and potential customer service related issues before they become a grave concern, or result in an unhappy customer. What Is Your Online Word of Mouth Presence Like? Word of mouth advertising has transformed to online channels in the form of social networks. If you do business based on referrals and you're not on social media, is your business... --- ### Benefits of Social Media - Published: 2016-11-01 - Modified: 2018-05-07 - URL: https://digitalshiftmedia.com/social-media/benefits-of-social-media/ What Exactly Are The Benefits of Social Media in 2018? Everyone knows that getting your name "out there" is one of the single most important things that a business must do. This is especially true if you are just getting started or expanding your service line or market. Social Media Allows You to Listen Listening for opportunity is the single most effective way that you can be in the right place at the right time. Social media allows you to listen to the needs of your customers and the concerns of your competitor's customers (soon to be yours). Social listening brings you closer to the customer than ever before. Imagine being at a networking event and, from across the room, hearing that someone desperately needed the product/service that you offer. Social Media let's you do just that! Social Media Allows You to Influence Influence your ideal customers to take action and drive awareness and sales. Build trust and authority by sharing your content to inform and educate prospective customers. It's no secret that your ideal customer is online, just make sure you pick the right social channel. Focusing your strategy on influencing your prospective customers helps increase your awareness while giving you more targeted exposure to those that are actually interested. Social Media Allows You to Network One of the last benefits of social media is networking. Social media helps you boost your visibility, connect with people, and share your story. Share your business story online and connect with users, just like you... --- ### Content Marketing and Its Importance - Published: 2016-11-01 - Modified: 2016-12-15 - URL: https://digitalshiftmedia.com/content-marketing/what-is-content-marketing/ Easy to Understand Definition of Content Marketing Content Marketing is everything you post online to help tell your story. Investing in great Content Marketing can help your website rank organically on search engine results. Content marketing is made up of many different pieces including photos, videos, words, and audio. It can also include television advertisements, radio, and print ads as well. Content Marketing helps your website rank when people scour the internet for information about particular products and services. By having rich content, people are more likely to visit your web page when performing their information search. The more relevant content that you have, the more likely you are to attract customers and traffic to your website. How does Content Marketing Work? One extremely effective way of creating content and attracting new traffic to your web page is through blog posts. These posts are free pieces of information that you provide website visitors. While content marketing can be frustrating to start, blog creation is one of the easiest aspects. Great blogs that are continually updated help generate more leads for your business. These leads can boost the number of visitors to your website, phone calls, or email inquiries which can all lead to a greater number of conversions and more revenue for your business. Where is content marketing most effective? If you are a new business just beginning to implement content marketing then you should focus on finding small wins. This is where your content marketing will be most effective... . --- ### Chiropractic Marketing Services - Published: 2016-10-09 - Modified: 2020-04-24 - URL: https://digitalshiftmedia.com/chiropractic-marketing/ Chiropractic Marketing Services Made Easy! Chiropractic marketing can be separated into two distinct parts. Internal and external chiropractic marketing are essential elements in helping your chiropractic business succeed. Internal chiropractic marketing practices include what the company does for their patients. This can include birthday cards, personal notes, office giveaways, and many other creative ideas you can think of. External chiropractic marketing involves email campaigns, website marketing, social media marketing, Google Adwords, and much more. Essentially, external chiropractic advertising can be summarized to be your business having a strong online presence. The typical search path for a chiropractic user is after getting or recovering from a back injury, he or she will google emergency back pain chiropractor in the local area. Your chiropractor business will show up on google with a clear call-to-action. This will prompt the user to book an appointment. With our era becoming much more digitized, having an online presence has many benefits to any business. However, chiropractic marketing takes practice, continuous experimentation, and eats a lot of time. Therefore, not many chiropractors can devote that much time and effort to creating an effective and appropriate chiropractic marketing plan. Here are a few tips and strategies that Digital Shift uses to optimize SEO for chiropractors. What Are The Best Chiropractic Marketing Practices? Best chiropractic marketing practices depend on what should be used to optimize your current efforts. What is considered the best chiropractic marketing practices for one chiropractic business may not be as effective for another business. These practices... --- ### Healthcare Marketing - Published: 2016-10-08 - Modified: 2020-04-24 - URL: https://digitalshiftmedia.com/healthcare-marketing/ Healthcare Marketing In Edmonton, Alberta Healthcare marketing should not be taken lightly. Your reputation and profits are at stake. Healthcare may not be the most exciting thing in the world. However, it can hold just as much weight as a company ready to market their next big innovation. Whether a healthcare organization creates a stellar piece of content or launch an engaging social media campaign, by using healthcare marketing effectively you will always be able to connect with the right audience. A recent study showed that 34% of consumers use social media to search for health information. And with our era becomes more digitized, your prospective customers will be making more informed health care decisions with the aid of physicians. Many healthcare organizations are often stuck how they might tap into digital healthcare marketing trends to reach business goals. Healthcare marketing is about experimenting. There are many campaigns you can try such as blogging and tweeting. Here are a couple of medical marketing strategies that Digital Shift can help you generate. Keyword Research & Analysis Regardless of what your prospective customers are looking for, they will start their search in search engines. Therefore, this is where your healthcare marketing plan should begin. Keyword research is an important and valuable activity to invest in especially for healthcare marketing. By researching your market's keyword demand, you will learn which terms and phrases are most valuable to you and learn about your target audience. Visitors to your site is crucial. But getting the... --- ### Medical Website Design - Published: 2016-09-29 - Modified: 2022-01-29 - URL: https://digitalshiftmedia.com/web-design/medical/ Professional Website Design for Doctors Why is a proper website design for doctors important? Your website is the focal point of attracting your potential online patients and converting them into future patients. The potential patient wants to see a website that allows them to understand your business and attain information quickly. A clean and organized website is imperative to your design. This, in turn, allows the prospective patient to simply navigate the site to find exactly what they are looking for. A proper and inviting website design builds trust in your patients demonstrating that you can perform your job professionally. Clients can clearly see the care you put into the forefront of your practice. They now know that you will treat them with the same level of care in regards to their health. Organizing Your Medical Website Content Organization is critical when developing a website design for doctors. Your prospective patients do not want to view a messy and cluttered website. They want a website that is easy to read and effortless to locate exactly what they are looking for. You organization will be creating a welcoming experience for your potential patients. In turn, it will better entice them to choose you as their primary physician or medical service provider. Medical website designers will ensure to develop physicians websites' with a very organized and professional outlook.  Websites for doctors are often the first impress of your practice and can also be used as a tool for scheduling, marking inquiries, and answering common FAQ questions... . --- ### Online Marketing For Doctors and Physicians - Published: 2016-09-29 - Modified: 2021-07-21 - URL: https://digitalshiftmedia.com/online-marketing-for-doctors/ Online Marketing For Doctors And The Acquisition Costs Higher patient acquisition costs make online marketing for doctors crucial! In the United States, doctors pay on average $6 to $26 to attract prospective patients. The price varies depending on specific medical discipline, local competition, and online techniques or strategies already implemented. Additionally, many doctors have offices in high traffic locations, with professional, qualified, medical staff, and up-to-date equipment—but still struggle to fill their office. With more emphasis on online marketing for doctors, clients can increase web traffic, generating more awareness and inquiries, increasing the number of patients. At Digital Shift, we’re on your team and want to see your practice succeed. We work together with you to help you reach your SEO goals. We’ll update you as often or as little as you please, but you’ll always have access to your reports through our 24/7 client portal. That way, you have the comfort of knowing that you have full access to your reports and information anytime you like. We pride ourselves on our full transparency. Why Choose Digital Shift for Physician SEO? Since 2007, Digital Shift has been an industry leader for Search Engine Optimization driven marketing campaigns across North America. Our proven methods have helped hundreds of business owners meet and exceed their goals—experiencing long-term growth. Our team is composed of expert SEO Specialists, Content Writers and dedicated Account Managers who will work collaboratively to create an organic search campaign that will actually get you results. Your search engine rankings... --- ### Dental Marketing & SEO For Dentists - Published: 2016-09-27 - Modified: 2020-04-04 - URL: https://digitalshiftmedia.com/dental-marketing/ Dental Marketing Services in Edmonton, Alberta What is a dental marketing strategy? A marketing strategy is a carefully formulated plan to help a business get in front of prospective customers and should be tailored to the industry the business is in. As such, dental marketing strategies involve effective search engine optimization tailored to educate your patients and to inform them of your service. The potential process of a dental SEO plan is a potential customer in need of dental services who goes online to search for dental clinics in the area. They see your ad or visit your website which has a clear call to action that insinuates them to book an appointment. Building Your Practice With Dental Marketing Understanding your goals, issues, and opportunities are the first steps to take. Our professional marketing consultants will determine what your marketing goal is and build an effective strategy to help you successfully achieve it. We are committed to helping dental practices achieve a strong online presence that will continuously build your business in the years to come. By creating unique brand identities, custom websites that are mobile friendly, and combining the best technology with innovative practices, we handle your dental SEO efforts with care. The following is what Digital Shift can help you with. Keyword Research And Analysis Keyword research is one of the most highly valued activities in search engine optimization. It helps you predict and see shifts in demand. By tailoring your content around those keywords, it will also... --- ### Blog Writing Service Pricing and Content Rates - Published: 2016-09-14 - Modified: 2021-07-31 - URL: https://digitalshiftmedia.com/content-marketing/blog-writing-service-pricing/ Blog Writing Service Pricing for Your Business Marketing Needs! We have blog writing service pricing that's affordable for your business. Digital Shift will research your industry topic and present topics that your users are searching for. We will help them learn about your brand and how you can solve their problems. Your blog will be written by Candian University graduates that are trained in SEO and content marketing. Discover professional high-quality services that help you get organic traffic to your website. Contact us to learn more about how we can help prospective customer learn more about your business. All Blog Writing Services Include: High-Quality Article SEO Optimization Topic Ideation Keyword Optimization Meta Description Creation Clean Short URLs 100% Canadian University Writers 700+ Words 1 Stock Image Included Why Blog's are Important Creating a blog is an essential component of any marketing plan for today's businesses. You might think of a blog as a diary where you store useless information but it has actually transformed into much more than that. Blogs are now a critical component of any content marketing plan. When properly optimized, they help your business rank higher in Google search results. Therefore, the higher ranking will also help with lead generation, brand awareness, and help with conversion rates. One nice feature of a blog is that you can have any form of content in it. You can have text, audio, video, pictures or images, anything you want. If you struggle to find something to write about... --- ### Social Media Management Pricing - Published: 2016-08-27 - Modified: 2020-08-01 - URL: https://digitalshiftmedia.com/social-media-management-pricing/ - Categories: Social Media Our Social Media Management Pricing Our social media management pricing starts at $1,000/month. Contact us to tell us about your ideas and we can create a plan that meets your needs. We design custom social media packages that work with your business goals. Check out our top-rated social media packages for additional full-service social media management and advertising options. What's Included In Your Standard Social Media Management Pricing? Digital Shift will help you by taking away the responsibility of creating a social post with a high-quality image and sharing it across at social media networking. The channels are selected based on where your ideal customers spend their time online. Digital Shift will also provide insight by sharing complimentary, but non-competitive information with your audience to ensure that we are in-line with social media best practices. This avoids shameless self-promotion that social networks frown upon. What is The Investment to Have Social Media? This depends on your goals and service needs. We first need to understand where your ideal customers are spending time online and your marketing goals. This critical step ensures that your money and efforts are optimized for your marketing plan. Not Sure What Network Your Audience Is Using? Tell us about your project and ideas and we can provide valuable insight. Get started with a complimentary consultation. My Audience Is On Pinterest, How Can You Help? The Digital Shift Social Media Marketing Team will post relevant that your audience will find interesting along with high-quality images to your Pinterest account once per... --- ### Google Pay Per Click Advertising - Published: 2016-08-20 - Modified: 2022-02-19 - URL: https://digitalshiftmedia.com/ppc/google-pay-per-click-advertising/ How Familiar Are You With Google Pay Per Click Advertising? Before we get into Google Pay Per Click Advertising, what is pay per click advertising? Pay per click advertising is an efficient method to get extremely relevant leads. While search engine optimization allows you to rank organically, you are paying to get your ad to the top. Like its name, with pay per click advertising, you are paying for each click on your ad. Pay per click advertising gets you much more relevant leads than search engine optimization. It's often that your prospective customers are in the last stages of their buying journey. Your customer has his or her wallet in hand and ready to buy. As such, you and your competitors are looking to nab that customer. With Google being such a powerful and most used search engine, Google pay per click advertising is an efficient campaign to implement in your digital marketing strategy. Not Sure About Any of This? Click Here to Learn More About Pay Per Click Google AdWords How can advertisers almost conquer Google? With Google pay per click advertising, you are enabling the use of Google AdWords. AdWords is Google's PPC advertising platform and its main source of income. In AdWords, advertisers are bidding on keywords they want to trigger their sponsored ads. However, Google AdWords pricing and bids are not the only factor Google looks at. Google displays ads on each user's maximum bid and their quality score. These two factors combined determine which... --- ### How We Work - Published: 2016-08-10 - Modified: 2020-11-21 - URL: https://digitalshiftmedia.com/about/how-we-work/ http://digitalshiftmedia. wistia. com/medias/941z2fjp91? embedType=async&videoFoam=true&videoWidth=640 Step 1 Complimentary Assessment We want to meet you, formally introduce ourselves and get you going in the right direction with a complimentary SEO report and website overview. We promise, we won't pressure you. You won't have any obligation to choose us for your online marketing needs. We believe it's important for us to get to know each other as the first step. Learn More About Step 1 Step 2 Review Our Assessment Once you've got your report in front of you, we'll explain everything so that you're fully comfortable with the information. We'll tell you where you're at and where we think the pain points of your online marketing are. We'll also discuss a plan for the future with you. This step is provided to you free of charge. You do not have an obligation to sign on with Digital Shift. Learn More About Step 2 Step 3 Make an Informed Decision After reviewing our report, you decide what the next step is! At this point we will have gotten to know each other well enough to get the ball rolling if that's what you choose. If you do sign with Digital Shift, your project will follow the specified timeline and investment as outline in your package that we discussed. Of course, we'll make sure that you're comfortable and informed every step of the way. You'll have as much control as you want to have and you'll always retain full access to subsequent reports so that you know exactly... --- ### Social Media Services - Published: 2016-08-01 - Modified: 2020-07-25 - URL: https://digitalshiftmedia.com/social-media-services/ Why You Need to Hire Us to Run Your Social Media Social Media is the new word of mouth marketing! What are people saying about you and your business online? Did you know most businesses don’t even monitor this? ! But no need to worry because we can take this off your to-do list. We’re a social media management company that aims to educate and provide effective social media management that your target audience relates to. We monitor your social profiles and review them so that you don’t have to. When your Social Media has lots of posts and looks active, it gives prospective customers (as well as search engines! ) a sign that your business is thriving. Digital Shift takes social media off your daily “to-do” list so you can focus on doing what you do best – running and growing your business. As a marketing manager or business owner, you have over a million things to get done each day, but managing and posting to your social media pages doesn’t have to be one of them. If your company has been avoiding developing a social media plan, then let the Digital Shift team manage your social media strategy. Let us take the stress out of figuring out how to engage and reply to customers and what content needs to go on Twitter vs. what content has higher impact on Facebook. Contact us today to claim your complimentary social media evaluation! What Are The Benefits of Social Media Services for Your Business? Social Media posts send "social signals" to prospective... --- ### Content Marketing Services - Published: 2016-07-27 - Modified: 2021-07-31 - URL: https://digitalshiftmedia.com/content-marketing-services/ Content Marketing Services Content marketing services are becoming a valuable asset that all businesses of any industry are investing in. It involves curating written content, implementing internal and external links, as well as optimizing images and videos. Coupled with making your website stunning for all kinds of devices, your visitors will find your web page and website much more engaging and easy to use. Content marketing services are a crucial component in SEO and make up a significant amount of traffic for businesses. Content marketing has multiple functions in your interactions with your target group and make an impact on how your company is perceived - content marketing is part of the SEO strategy, yes, but it's also so much more than that. What Is Content Marketing? By investing in great content marketing services, you can start ranking your site organically on search engines! Content marketing encompasses a lot of different aspects. It's the photos, videos, words, and the audio. Before the online boom, content marketing took only the form of television ads, radio, and print. These forms of media aren't irrelevant but the world is moving fast and it's an online world -  your content marketing encompasses everything you create and put online to tell your story. The Internet has revolutionized how businesses market to their audience. Regardless of what people are looking for, they go to the internet. They go to a search engine and type in a question. You want to reach them in the results. By... --- ### Ecommerce Marketing - Published: 2016-07-25 - Modified: 2018-09-30 - URL: https://digitalshiftmedia.com/ecommerce-marketing/ Are You Using the Best eCommerce Marketing Strategies? Digital Shift's eCommerce marketing strategies are specifically designed for your business.  How? Our Marketing eCommerce website specialists work with you to design a three part eCommerce sales funnel. Marketing funnels include a top, middle, and bottom/end. The eCommerce funnel is designed to walk your prospective customer through their sales journey with you - from discovery, consideration, and to purchase. Contact us to tell us about your eCommerce marketing strategy, or continue reading to learn more. eCommerce Marketing with Social Media Advertising Social Media Advertising is an important element of any eCommerce marketing strategy. Using Social Media Advertising will allow your business to get new cold leads or target a "look-a-like" audience using the Facebook Advertising platform. Cold traffic can be described as website visitors that have never heard of you and don't know what you offer. Cold traffic can be "warmed up" by building trust and credibility as the visitor becomes more familiar with your brand. Why use social media for cold traffic? Cold traffic click on Facebook and Pinterest can be up to 4+ times less expensive than starting off with traditional PPC efforts. More information can by found at the Facebook for Retail and eCommerce center. Check Out Additional eCommerce Sales Funnel Resources Understanding The Cyclical Nature of eCommerce Marketing eCommerce for products is cyclical, and most of the shopping occurs during the holidays. Using Facebook Advertising allows your business to re-target existing visitors of pages (such as the shopping cart, checkout,... --- ### Mobile Marketing - Published: 2016-07-07 - Modified: 2022-02-19 - URL: https://digitalshiftmedia.com/ppc/mobile-marketing/ Mobile Marketing Is The Future Of Online Advertising! What does mobile marketing have to do with Nomophobia? The term is an abbreviation for "no-mobile-phone phobia. " It refers to an irrational fear of being without your mobile phone. This includes misplaced or lost phones, having no service, a dead battery, and other such reasons that would result in your phone being unusable. Studies showed that about 50% of people suffer from this. When is the last time you misplaced your phone? What feelings did you have? Our mobile devices have almost become a part of us. Often times we view teenagers as the mobile users, but everyone uses them! Moms, dads, business owners, vacationers, executives, commuters, shoppers, and the list goes on. We would rather leave the house with no clothes than without our mobile device! We invite you to consider the obsession that society has with their mobile devices and how your business might benefit from this phenomenon. Target your ideal customer on their preferred device. Mobile Marketing is the future of online advertising! Google reported that more searches were taking place on mobile phones as opposed to desktop. Its clear society is obsessed with their mobile devices, presenting an opportunity your business can profit from! Have a Question? Get Started With A Complimentary Consultation In 2015 Google reported that more searches were taking place on mobile over desktop. This is the case for the whole world! Some internet users only use mobile devices to search and surf the web... . --- ### PPC Management Pricing - Published: 2016-06-29 - Modified: 2022-02-19 - URL: https://digitalshiftmedia.com/ppc/ppc-management-pricing/ Transparent PPC Management Pricing For Businesses! Easy to understand PPC Management Pricing. Whether you are in Calgary, Alberta or Toronto, Ontario we can help you! Instead of working on a percentage of ad spend we've designed our packages based on the amount of monthly PPC management work you need each month. How much does PPC management pricing cost? Pricing starts at $499 to $899 per month. Learn More About Our PPC Management Pricing As your business grows, you will be needing PPC Management pricing information that's transparent and easy to understand. Digital Shift provides transparent PPC Management Pricing. Your business lead generation efforts are important to us, and our certified team will work with you to target your ideal customer based on the stage of the customer journey they are in. PPC is extremely beneficial for generating extremely relevant traffic. This means that those who click on your ad are likely in their last stages of buying and are making their final decisions. Digital Shift will research what competitive keywords you should be focusing on identifying and understanding your ideal customer. A well-defined customer persona will allow our team of PPC Management experts to build your digital assets to drive relevant leads. What's Included with All PPC Management Plans? All Managed PPC plans include the following: PPC Reporting Ad Creation Landing Page Advisor Management Fee Does Digital Shift Include Google AdWords? Yes. Our services include Google Search network advertising, and Google display advertising, in-market audiences, remarketing for search ads... --- ### The Best Digital Marketing Overview - Published: 2016-06-25 - Modified: 2020-04-24 - URL: https://digitalshiftmedia.com/digital-marketing/ - Categories: SEO A (Not So) Brief History Of Digital Marketing The digital revolution was born in the summer of 1981 when IBM introduced the world's first PC. The system came with roughly 50 kilobytes of memory that can process text, play games, and hook up to your television. Businesses saw great potential in this new system and began to take advantage of its compact computing power in many ways. Though this first allowed businesses to reach a significant amount of people in a short amount of time, to convert them into customers first required digitizing customer and prospect information. The birth of customer relationship management. The first company called "Act! " was the first to apply this method in the mid-1980s. Their software gave rise to the sales force automation platforms which led to what marketers call customer relationship management systems. While "Act! " was the first to create a sales automation platform, the University of Illinois was the first to create a graphical web browser in 1993 by networking with companies such as France's Minitel and utilizing services like Prodigy, and later, America Online. The browser was called Mosaic which its core components would be taken to market as Netscape Navigator. With Microsoft getting into the game with Internet Explorer, soon everyone was online. A few short years later, businesses and consumers were eager to get involved with anything and everything that had to do with the Internet upon realizing the virtual sea of possibilities. Suddenly, there were web pages for just about... --- ### Digital Shift Website - Published: 2016-06-25 - Modified: 2020-04-04 - URL: https://digitalshiftmedia.com/web-design/digital-shift-website/ Welcome to The Digital Shift Website The Digital Shift website has been up and running since January 2007. It was started by Matt Miciula and Brett Dooley from Kitchener, Ontario. Matt and Brett are the co-founders of Digital Shift. Digital Shift Corporation was formally registered as a business in August of 2007. Digital Shift is a trademark of Digital Shift Corporation and stands for transparency and professional work. The Future of Digital Shift The Digital Shift website is continuously growing and adapting to current trends and user needs. It is completely mobile responsive to ensure that it is easy-to-use for any prospective customer. The Digital Shift website is not only optimized for mobile, but it is also enriched with valuable content for the user. The user experience is the most important factor of the digital shift website. Design style and usability all matter to our team. Digital Shift also takes data very seriously! It helps us make the best possible decisions to make changes to our website based on the changes in search queries and technology. Thanks for visiting The Digital Shift Website! --- ### Marketing Consultant Services - Published: 2016-06-20 - Modified: 2020-04-05 - URL: https://digitalshiftmedia.com/marketing/marketing-consultant-services/ When you need one-on-one start-up or business support this is the product for you! If you've searched and searched for the answer, but did not get the solution you were looking for then get started with our personalized marketing consultant services today! If you have any question or require additional information please contact us! Prices are based on a monthly retainer on annual service.   --- ### Local SEO Services - Published: 2016-01-05 - Modified: 2022-12-31 - URL: https://digitalshiftmedia.com/local-seo-services/ - Categories: Local SEO Looking to Attract More Customers with Local SEO Services? Imagine your large or small business being discovered by hundreds of prospective customers on Google Maps every day! Choosing the best local SEO company with experience in your industry will get you there—it's actually the number one problem we solve for our clients every day! How do our local search services work? We work directly with our clients to attract the right type of potential customer for their local business. It takes a bit more time, but the results speak for themselves. Local SEO services start with smart local SEO campaign research. We pay attention to each and every SEO detail for you including your prospective customer's local search intent. At Digital Shift, our local search services team reviews each keyword for competitiveness, search frequency, and commercial search intent to ensure we use only the best keywords in your local SEO campaign. Our local search marketing experts will help you launch the perfect local SEO services campaign that's specifically designed to outrank competitors in your local market, scoring you more traffic and customers for your business. We're not your average local SEO agency! Your business goals are our number one priority. Since 2007, we've helped thousands of businesses transition from the Yellow Pages, and have been optimizing local businesses and getting measurable results since! Whether you have one physical location or are managing a multi-location enterprise, our SEO strategy team will maximize your presence to increase your goals—whether you want to... --- ### Complimentary Consultation - Published: 2015-12-30 - Modified: 2020-09-27 - URL: https://digitalshiftmedia.com/complimentary-consultation/ Matt Miciula, MBA, CPA, CMA, PMPCo-founder of Digital Shift Book Your Complimentary Consultation Today! Matt Miciula is the Co-founder & CEO of Digital Shift. He completed the MBA-CMA combined program from Goodman School of Business in 2010 and moved to Edmonton, Alberta. Matt is a trained accountant and has successfully completed the CMA program in Edmonton. He has also completed an Honours Bachelor of Arts degree in Communication Studies with a focus in Advertising from Wilfrid Laurier University in Waterloo, Ontario. Matt enjoys working with business analytics, search engine optimization, and pay-per-click campaigns. He has experience in operating and providing services for both small and mid-market sized businesses. Matt also enjoys coffee and is a Starbucks addict.   Start The Conversation No purchase necessary. One consultation per legal entity or group of companies for one business location. Get started with a complimentary consultation from Digital Shift. A one-hour no-obligation consultation 100% Free. Discover how we can help your business. Get started right now with a complimentary assessment to learn about the opportunities that you have been missing because you are too busy running and managing your day-to-day activities. Call to speak with Matt Miciula and get the expert advice you can count on! --- ### Digital Shift's Story - Published: 2015-12-30 - Modified: 2017-01-17 - URL: https://digitalshiftmedia.com/about/digital-shifts-story/  Digital Shift Was Started In 2007! Digital Shift was started in 2007 by two friends with an entrepreneurial spirit and a desire to help businesses online. The opportunity became apparent when search engines started becoming more popular than phone books. Digital Shift assisted business with online directory submissions (Local SEO Services) to increase business awareness and online visibility. Our online marketing and advertising services allowed us to help businesses connect with prospective clients from online channels. Our customers were able to realize additional revenue streams from online channels and grew with us. We listened to our clients and built services that they needed, and this allowed them to scale up with us as their needs change. At Digital Shift, Marketing is Our Passion! Our passion is to help business owners, professionals, and marketing managers. Digital Shift helps connect prospects discover businesses through technology. Digital Shift presently services clients across North America with a goal to continue growing by providing excellence and affordable fully-managed services with transparent intelligent reporting. --- ### 100% Money Back Guarantee - Published: 2015-12-27 - Modified: 2021-07-25 - URL: https://digitalshiftmedia.com/about/100-money-back-guarantee/ 7 Day 100% Money Back Guarantee Where you are trying Digital Shift's fee-paying service for the very first time, we are happy to provide you peace of mind with an on-demand seven-day money back guarantee. This risk-free guarantee is in accordance with the following provisions: a) Where you are entering into a fee-paying service with Digital Shift for the first time, you shall, within the first seven days from the service commencement date only, be entitled to cancel that service and request a 100% refund of any monies paid by you to Digital Shift in connection with that service agreement. b) The provisions of clause (a) above are only applicable to, and for the benefit of, first-time users of our fee-paying services. Where Digital Shift reasonably believe that you are not a first time user, we shall not be obliged to provide a refund to you. c) Any request by you for a refund about the first time user seven-day 100% money back guarantee must be made within the first seven days from the service subscriptions commencement, via our support system, or by emailing your support team. Requests for a refund received after this period may not be considered. --- ### Graphic Design Price List - Published: 2015-11-24 - Modified: 2018-09-30 - URL: https://digitalshiftmedia.com/web-design/graphic-design-price-list/ Our Graphic Design Price List & Options You can get your premium print-ready graphic design work done by Digital Shift. With our online graphic design price list, you can comfortably budget for the work you need done. We design in-house so that your business can continue running without the headache of finding and managing a graphics designer that doesn't understand your brand or business. Digital Shift also offers graphic design services to our client and help them get consistent branding across all of their marketing campaigns. Letterhead or Digital Signature Design $250+ 4 x 6 Postcard $300+ 4 x 6 Postcard 2 sides $350+ 4 x 9 Rack Card $325+ 4 x 9 Rack Card 2 sides $375+ 8. 5 x 11 Flyers $375 + 8. 5 x 11 Brochures $450 + CD Covers, Invitations, Tickets, Folders, Menus $175 + Banners, Posters, Vehicle Graphics, Signs $175 + We can complete work orders within 7 business days after the quote is approved by you. If you need the work completed within 2 business days, add a $200 rush order charge and if you need work completed within three business days add a $100 charge. --- ### Website Payment Plans and Marketing Solutions - Published: 2015-11-21 - Modified: 2016-12-15 - URL: https://digitalshiftmedia.com/marketing/marketing-website-payment-plans/ What Are Marketing & Website Payment Plans? Digital Shift pioneered website financing in North American in 2008 after our founder, Matt Miciula, discovered the true needs of our customer during his MBA program studies. This service was created because Matt always thought that "there was just something missing in the industry, and Digital Shift can provide a better more affordable service by becoming more involved in helping our customer. "  We are Digital Shift, and we are here to be your trusted online marketing partner. You are in great hands and amongst many great companies working with us. Digital Shift marketing plans are a month-to-month professional digital marketing service offering local search engine optimization, pay-per-click campaign management, and website/landing page design. Why Should You Have a Website Payment Plan? There are many benefits including: No large upfront cost to get the value you need Low-risk to you and your business You can cancel at any time You keep more of cash to operate your business How Long Does It Take to Create A Website? Digital Shift can complete a website within 14 business days. The service delivery depends on your approvals of our work as we go through the process and the information you can provide to get started. Does Digital Shift Write Content? Digital Shift can provide content as a service for any of our marketing and website payment plans. Content needs to be unique, so if you provide it to us, Digital Shift analyzes for originality before posting it to ensure that it doesn't get... --- ### Local SEO Service Details - Published: 2015-11-06 - Modified: 2024-12-01 - URL: https://digitalshiftmedia.com/edmonton-local-seo-service/ Your Local SEO Service Company! Digital Shift is an affordable local SEO service company tailored. We offer local SEO for small business and medium-sized businesses along with SEO tips for small business that help boost ranking on popular search engines such as Google. By creating a local SEO strategy that best fits your online advertising needs, you will understand the basics of SEO and what you currently need or what you may need in the future. E As our focus is strictly on customer satisfaction, our packages are risk-free and are not contract bound. Depending on your SEO needs, you are free to cancel or upgrade your local SEO service plan at any given time. Confused on how or where to start? Call us for a free consultation on your current SEO efforts. Digital Shift wants to see you succeed. We identify your current marketing needs to achieve quality results in a timely manner. Want to Learn More? Local SEO Pricing Our Local SEO Case Study FAQ To Our Local SEO Services You may already have initial questions regarding our local SEO services. Below are the common questions and answers that are asked by prospective clients. If you have any additional questions or need additional information, please contact us. How Do We Optimize Your Local Business Listing? Your business will be optimized in a local listing using these specific factors. Primary Aggregators Top Directories Industry Specific Websites City Specific Websites Other Important Citations Depending on which plan you pick, your business... --- ### Free Online Marketing Health Check - Published: 2015-10-12 - Modified: 2020-07-06 - URL: https://digitalshiftmedia.com/online-marketing/ Get in Front of Your Target Audience Faster & For Less Than Traditional Channels Since 2007, Digital Shift has been offering our online marketing expertise to a wide range of clients from many different industries. You can read our client reviews to see what people are saying about us. We believe our work speaks for itself. Not only do we help clients with search engine optimization(SEO) and pay per click management(PPC), but we are also able to design unique, attractive websites, as you can read about some of our recent work. At Digital Shift, we have a particular expertise in local SEO, and we can help to incorporate it into our clients' online marketing strategy. The top advertising and marketing companies do not have one secret action they take to help their clients. The best online marketing companies recognize that there are many aspects to an effective strategy. Data-driven Insight Allow You To See What You Had No Idea You Were Missing At Digital Shift we value the cold hard facts. We understand that you want results, and we use data to drive decisions. We provide our clients with an intuitive, easy-to-use platform to monitor their progress and our work. Everything we do can be measured and reported. Instead of guessing or assuming if our services are increasing your bottom line, our data will allow you to calculate the ROI. If you are not seeing the results you want, just cancel - it's that easy! We are confident in what... --- ### Search Engine Optimization Plan - Published: 2015-10-12 - Modified: 2021-07-25 - URL: https://digitalshiftmedia.com/search-engine-optimization-plan/ Your Customized Search Engine Optimization Plan! Regardless of how big your business is, having an appropriate search engine optimization plan is your way to success. Once you have an idea of what marketing solution you are looking for, the question is how we can help you get there. By knowing what your objectives are and what investments have to be made, you are already well on your way to creating your personal SEO plan. As you may already know, search engine optimization is an ongoing effort that requires time, effort and patience. As search engine optimization also encompasses a lot of different aspects, we critically examine your current efforts to polish and hone them to something bigger and better. A common question asked by clients is how much does search engine optimization cost? That depends on what you're trying to achieve. Some need professional tools while some only require expertise and patience. What Do You Need To Consider? Sometimes, there aren't any issues with your current search engine optimization strategy. Sometimes, you're missing that extra pedestal to really boost your business. For example, social media channels have become increasingly popular and will continue to grow at an exponential rate. What types of channels does your business have to be active on to drive more relevant traffic to your site? Why do you have to have a business account on these platforms? How can you get started? And how can you use them effectively? Your search engine optimization best practices can vary... --- ### Search Engine Marketing Implementation - Published: 2015-10-12 - Modified: 2020-06-23 - URL: https://digitalshiftmedia.com/search-engine-marketing/ Search Engine Marketing Experts! Do not lose any more customers because of outdated or incorrect information. Do what you love to do and improve your visibility with our awesome marketing services! We will take care of your marketing so that you don't have to. We have been offering a variety of marketing services since 2007. The world of internet marketing has changed greatly since our inception, and we have been working hard to keep ahead of the trends. We have worked with a variety of clients with vastly different project needs, across many different industries and service areas. The experts are Digital Shift are confident that we can achieve the Search Engine Marketing goals that you have. Search Engine Marketing and Optimization The basis of a strong Search Engine Marketing Plan is to have a strong website that is optimized for the most popular Search Engines. Google, Bing, and Yahoo all have different algorithms that change how information is picked up, reviewed, and organized. It is almost as if each Search Engine has a different language. Our team of experts are fluent and well educated in the 'languages' of the top Search Engines, and know how to build websites that will have the best results. Search Engine Optimization is based on increasing your ranking against competing websites. In heavily saturated industries, such as fast food or gas stations, this is all about find ways to out perform your competitors. In smaller more precise industries or markets, the challenge can be... --- ### Digital Marketing Packages Simplified - Published: 2015-10-04 - Modified: 2018-11-28 - URL: https://digitalshiftmedia.com/pay-monthly-digital-marketing-packages/ Start With a FREE Analysis Our Complementary Online Marketing Health Check will reveal online marketing opportunities for your business. Ready to boost your sales and get more leads? Digital Shift focuses on leads and ROI so that you can focus on growing your business. Get your FREE no-obligation 30-minute Strategy Session Call including an Evaluation (usually $1000) that could easily help you generate new sales. Get My Free Evaluation Keyword Opportunity Analysis We help you determine what keywords to optimize by reviewing what prospective customers are searching. Advertising Investment Analysis We will review popular keywords and the investment in online marketing for your business. Any Monthly Budget We will work within any digital marketing budget to create a tailored plan. Easy To Get Started Get started in 30 seconds and we will follow-up with you to present a strategy. Mobile Optimized Website and ads optimized for mobile devices to maximize ROI. SEO & GEO Targeted Geographically optimized to target customers where you do business. Tailored Digital Marketing Packages and Pricing by Digital Shift A custom digital marketing package based on your budget and goals. Complete the details to get started and learn how Digital Shift can help your business. We can determine what goals you want to achieve each month while working within your budget. Monthly budget options include a website, SEO, PPC and digital marketing. Digital Shift™ monthly marketing packages are tailored to focus on exactly what is important to you. Your monthly marketing budget is allocated accordingly so that your marketing dollars are better spent to... --- ### Why Use Google Ad Words? - Published: 2015-09-29 - Modified: 2022-02-19 - URL: https://digitalshiftmedia.com/ppc/why-use-google-ads/ Why You Should Use Google Ad Words in Your Marketing Mix! Google Ad Words can be used as a strategy to target the most prospects searching on Google. For example, if someone you aresearching for a coffee maker in Google they may type "buy a coffee maker. " Google will return mostly national results in the search results. A local business can compete with national brands, but the level for SEO and Local SEO will take time and much-needed effort. Google Ad Words can achieve top first-page results faster, almost overnight with the right strategy. Why Google Ad Words Should Matter to You Most people are searching by typing in “buy a coffee market” are not in your local area anyway so they’re not good prospects. Google Ad Words can be set to target geographic locations.  For instance if you were a coffee maker store in Toronto, your Google Ad Words campaign cab be set up only to be seen by people in the entire Toronto greater area, specific neighbourhoods/postal codes around Toronto, and even a specific radius around your business. This would result in your ad show up in Google AdWords above the organic (or natural search results) and help you reach prospective customer without having to invest in SEO. Want to Learn More about Google Ad Words? Contact us for a FREE No Obligation Google Ad Words Consultation What Else Can You do in Google Ad Words? In addition, to specifying geographic targets, customizing your title, ad messaging as well as images (for the display network) of your ads you can also... --- ### No More Pay Monthly Website Builders - Published: 2015-08-25 - Modified: 2018-09-30 - URL: https://digitalshiftmedia.com/web-design/no-more-pay-monthly-website-builders/ Digital Shift is a Fully Managed Solution. Digital Shift is Not a Pay Monthly Website Builder! Pay Monthly Website Builders are a thing of the past! Digital Shift is a fully managed, which means you don't have to figure out how to do it yourself. This not only means no more frustration, no more trying to learn it all, no more managing things that you don't know as well as your business. Digital Shift's Pay Monthly Websites are managed by our team. Need website update? No problem. Digital Shift will take care of it for you. . It's included in our packages. Our packages included annual training and ongoing monthly support and maintenance. Professional Web Design For An Affordable Monthly Investment Having a quality website is extremely important to your business success online. Start winning more business online today! If your website stands out and has better technology from all the others then you will succeed. Google rankings are important! Search engine results are becoming more competitive, it's not just about being on the web now... you also have to rank well to get noticed (first page). Not a Do-It-Yourself (DIY) Website Solution Web site design plays an essential role in the promotion of your company's online internet image, it's like your virtual business card. A nicely designed internet site can assist you have a thriving company while one that is not effectively developed may play havoc for your enterprise. This is why, when designing your company's website there are a few crucial points that you need... --- ### Internet Marketing Monthly Cost for Small Businesses - Published: 2015-08-25 - Modified: 2020-08-08 - URL: https://digitalshiftmedia.com/marketing/internet-marketing-monthly-cost-for-small-businesses/ Many Small Businesses Are Asking: What is Your  Internet Marketing Monthly Cost (or Investment)? What separates the best internet marketing companies from the rest of the crowd? The answer is passion. If you love what you do then you will constantly produce at a higher standard. Digital Shift loves working with passionate entrepreneurs and business owners.  Our passion is dedicated toward helping small businesses, just like yours, grow!  Numerous experts out there advocate otherwise and say that your primary interest would be to enjoy high returns earnings but look at this: is it possible to start a company that sells great products or offers outstanding services if you don't really find out about or rely on? When someone is passionate about their business, it really shows, and we truly enjoy working with motivated business owners. Additionally, it's much simpler to create content and keep maintaining your website by using services that offer services with an internet marketing monthly cost. You've got great curiosity about it? So once you have made a decision to contact us and to learn more about our Internet Marketing services. Ask yourself, have you recognized your passion?  Let us help. Contact our internet marketing experts today! Want to Learn How to Market Online? Discover Our Monthly Cost For Small Businesses And How We Can Transform Your Business! Internet Marketing Monthly Cost Web Design Monthly Cost Online Advertising Monthly Cost   How did all of this Internet Marketing Get Started? According to the Wikipedia's History of Google 'Google began in March 1996 as a research... --- ### Digital Shift Trademark - Published: 2015-08-22 - Modified: 2017-01-14 - URL: https://digitalshiftmedia.com/about/digital-shift-trademark/ Digital Shift Trademark Wares (1) Computer programs, namely, programs for creating, posting and maintaining websites on the global computer network; computer graphics software, computer authoring software, and digitized graphics modules for designing and developing websites on a global computer network; and computer software provided by means of a global computer network which assists a user in creating customized reports, namely website, social media and reputation analytics. Digital Shift Trademark Services (1) Advertising and promotional services, namely advertising the wares and services of others through all public communication means, namely providing internet marketing, online advertising, pay-per-click, search engine marketing, search engine optimization, lead generation, lead management, inventory marketing, and marketing analysis in the nature of a website, social media and reputation analytics to third parties; advertising and business management consultancy, advice in the field of business management and marketing, developing marketing strategies and marketing concepts for others, marketing analysis services, statistical evaluations of marketing data, conducting marketing studies; business marketing consultation, namely, providing marketing research and analysis services in the field of online marketing; business marketing consultation, namely, promoting the goods and services of others through search engine referral traffic analysis and reporting; business marketing services in the nature of developing advertisements which are distributed via the Internet. (2) Registration and account management services of email accounts for identification of users on a global computer network; designing, developing and hosting websites for others on a global computer network; analyzing and increasing traffic to websites on a global computer network by creating... --- ### Affordable SEO Packages - Published: 2015-08-16 - Modified: 2021-07-25 - URL: https://digitalshiftmedia.com/seo/affordable-seo-packages/ Finally, Affordable SEO Packages That Actually Work Looking for reasonable and Affordable SEO Packages? As a local SEO company working primarily with small to medium-sized businesses, we have a variety of SEO marketing packages designed to fit your needs. Without sacrificing quality, we build a custom SEO strategy for your business based on your budget. Not only are we a transparent company, but you can also be flexible with your pricing needs. As we strive for continuous customer satisfaction, you can cancel or upgrade your plans at any time! How Much Do Your Affordable SEO Cost? Our packages start from 599 per month and are fully customizable to worth with other components of your digital marketing strategy.   Pricing can vary based on keyword competitiveness within your desired geography. Contact us to speak with an SEO expert about your goals and get a free digital marketing success roadmap for your business. Search Engine Optimization The days of picking up a phonebook are long gone. Nowadays, your prospective customers are looking online for businesses like yours. If you are not utilizing the benefits of SEO, you can guarantee that your competitors are. Our local search engine optimization packages include but are not limited to building citations with a consistent business name, address, and phone number in directories. Learn how to take advantage of the best SEO company in your neighbourhood! Our local search engine optimization packages include but are not limited to building citations with a consistent business name, address, and phone number... --- ### Professional Business Email Service - Published: 2015-07-29 - Modified: 2017-03-13 - URL: https://digitalshiftmedia.com/professional-business-email-service/ Professional Business Email Service Features Our professional email hosting is $4 per month per account. You can have aliases under each account. An account is defined as an individual login, so if you have an email account info@your-domain. com, we can also set it up so that you receive accounting@your-domain. com, admin@your-domain. com, marketing@your-domain. com under the same login. Secure POP/IMAP connection Deliver email to your users' favorite clients—from desktop Outlook® to an iPhone®. Custom mailboxes Enjoy a professional appearance and experience with email@your-domain. 25GB mailboxes Large mailboxes that your users will have a tough time filling up. 50MB attachments That's twice the size of many of our competitors! Custom email filtering Set filtering rules to deliver messages wherever you want. User aliases Set up as many email addresses as you'd like and point them at your main email address. Outlook Auto-Setup Quickly & easily set up a user's Outlook with just their username and password. Premium Anti-Spam & Anti-Virus Three-layer scanning helps to keep your Inbox safe. Learn more about our anti-spam and anti-virus scans. Encryption SSL encryption hides data during transmission. Separate Email Server with secure web mail login Your-sub-domain. emailsrvr. com. Customized interface Add a company logo. Change background colors and header images. Anywhere, anytime access Check email from anywhere—an advantage of hosting email in the cloud instead of on your desktop. Robust email client Do practically everything you're used to doing with Outlook, but on the web. Shared calendars Quickly view or share calendars with anyone on your domain. Shared contacts Share... --- ### Redesign HTML Website to WordPress - Published: 2015-07-24 - Modified: 2018-09-30 - URL: https://digitalshiftmedia.com/web-design/redesign-html-website-to-wordpress/ Redesign Your Website With Digital Shift's HTML Website to WordPress Service! Get a Free Quote Right Now Revamp the image of your website by remodelling the structure and design. Don’t let your website fall behind, and be considered old and boring. Improve your image and keep your website fresh and modern. Get New Technology from Digital Shift Update Customers With Newsletters Keep your clients up to date. Have the ability to provide a newsletter annually, quarterly, monthly, weekly, or only from time to time. Digital Shift can take the guesswork out of running a complete web-based newsletter for you. Integration or custom software and system setup is also available. Easy to Manage Photo Galleries Have your image galleries your way. Already have a website but want to add or change your picture page? Our team of graphic designers and programmers can implement a gallery to match your existing website. Custom design also available. No Coding Required Means Easy Maintenance Update the content of your website or add new pages to your existing site. Quick and easy changes to your website done by sharp-eyed professionals - provide a website that will keep your visitors coming back and provide them with current information. Better SEO & Search Engine Ranking Allow our experts to help market your product online through Electronic Marketing! We can help pinpoint your audience online and execute a successful campaign for you. Allow Digital Shift to contribute to the success of your business. We provide Local SEO Services that... --- ### Search Engine Optimization - Published: 2015-07-24 - Modified: 2015-11-07 - URL: https://digitalshiftmedia.com/seo/search-engine-optimization/ How's Your Search Engine Optimization? Not seeing the results you expected? you are not alone, majority of website owners are not able to properly pin point their Website within search engines. Represent your business online. Educate your target audience and introduce them to your products or services. Be found online using our Search Engine Optimization Service. Get recognized by the top Search Engines online today! We Focus on the following key elements of your website to ensure you are found: Content Consulting Website Functionality and Usability Formatting and Coding With Search Engine Optimization we have the ability to analyze your websites content and create a strategy that works. We make sure your content is "speaking to your audience" effectively. Your website will be recognized by the majority of major search engines. initiating this process will allow you to get the results you're after - improve sales, solidify brand recognition, and increase website traffic. Contact us. --- ### Internet Marketing Management - Published: 2015-07-24 - Modified: 2016-12-14 - URL: https://digitalshiftmedia.com/marketing/internet-marketing-management/ The Internet Marketing Management Traditional marketing methods are merging with digital technologies to create the phenomenon that is internet marketing management. With the exponential growth of the Internet, people are turning to online networks to search for services and products in their area. Without a strong online presence, businesses are missing out on a lot of opportunities. So, how do your prospective customers find you? They look to search engines. Each search engine has an algorithm to determine which websites get on their first page and top spot. How can you get there? The answer is an effective digital marketing strategy. More specifically, utilizing great SEO planning and techniques, PPC management, as well as other internet management services. If you can correctly implement and keep up with these new trends in marketing, your business will thrive. Strategic Planning Like with traditional marketing methods, internet marketing requires proper management. Effective digital marketing strategies and techniques must be considered before anything gets implemented. Planning involves knowing what your goals are. In digital marketing, goals can be factors such as video views, clicks to a website, and much more. By knowing what your initial marketing goal is, this will better your planning methods. Know Your Tools Nowadays, there are many online marketing courses and tools you can use to start your digital marketing journey. Tools such as Google Analytics and Hootsuite can create more time. Google Analytics is a tool that measures your bounce rate, goal conversions, and much more on your business website. In... --- ### Maintenance - Published: 2015-07-23 - Modified: 2022-01-29 - URL: https://digitalshiftmedia.com/web-design/maintenance/ - Categories: Website Website Maintenance Packages Designed For Businesses If you are a growing business, you probably are focused on increasing sales and working with existing customers. Digital Shift's Website Maintenance Packages make it possible to get the help you need without the complexity of managing and hiring an additional staff member with the required skill set. We can help ensure that your website is regularly updated with fresh content! See Our Website Maintenance Packages & Pricing Get the website maintenance help you need without having to hire a new employee or taking up your own valuable time. Your website will be in great hands and handled by professionals that follow best practices, so you don't have to worry about beginner mistakes that result in downtime, server crashes, email downtime, or lost data. Some examples of how our clients use their website maintenance package support hours: Making updates and new website development Updating company directories and staff profiles Adding recent company news to the website Creating new web pages with new products or services Updating product pricing and sales Adding promotions to the website Updating hours of operation, schedules, and contact information Changing an address or contact information Enhancing existing website content and pages for SEO Adding new images and content to your website Performing website updates and backups Fixing bugs or errors on your website Performing offsite local backups for you Reviewing link structure and sitemap Analyzing website for broken links SEO optimizing images and tags for search engines Website development and hosting WordPress website maintenance Web server migrations and... --- ### Wordpress Maintenance Packages - Published: 2015-07-23 - Modified: 2022-01-29 - URL: https://digitalshiftmedia.com/web-design/maintenance/wordpress/ About Our Website & Wordpress Maintenance Packages Looking for a website or WordPress maintenance package to keep your site up-to-date, backed up, and malware free? Look no further! Client running on WordPress, PHP, or other platforms can sign up for your website maintenance packages for reliable and professional updates. We make it simple to transfer your website onto the platform. Digital Shift fixes and transfers the information from your old website to a new one.  Digital Shift specifically designed these packages based on our most popular customer requests. Our Wordpress maintenance packages provide your business peace of mind when it comes to critical components of your business website. Our primary goal is to keep your website fast, up-to-date, and secure. These Wordpress maintenance packages were part of our monthly website plans, but due to demand from prospective clients, we have created these plans to offer the same level of premium services at an affordable monthly package. You can count on the Digital Shift team to help your business website be secure, up-to-date, and well protected from threats and vulnerabilities! Website Maintenance Service Gives You Peace of Mind You may be looking for better service after something unfortunate happened, or your service was interrupted due to a technical error or malfunction. Firstly, we are really glad you found us online! We are really passionate about helping our clients. We look after all the technical "stuff" (our techs would love to explain the details, but you would probably say we are talking a different... --- ### Monthly Web Design Packages - Published: 2015-06-08 - Modified: 2018-09-30 - URL: https://digitalshiftmedia.com/web-design/monthly-web-design-packages/ Monthly Web Design Packages Get You a Professional Website Today! We all want to keep moving forward. Sometimes we are not able to move forward as fast as we would like. Operating expenses can eat up cash flow and make saving to time-consuming. Digital Shift understands the needs of its customers and knows how to address them, and that's why Digital Shift created Monthly Web Design Packages to service smart businesses with affordable monthly payment plans. All Website Design Packages Include Each of our packages includes monthly updates, hosting, a domain and the following features. You will have one point of contact to help you manage your online business presence.  Each of our plans includes the following features: Custom Website Design: A custom website design consistent with your company's branding and colours will be created. Professionally programmed with performance and security in mind. Monthly Updates: Updates done for you on an ongoing basis. Send our team work, and it will be updated on your website for you! Website Hosting: Your website will be optimized to run on a secure fast-loading server so that your customers can have the best possible experience. Domain Name: The domain name is included in your service with us. Never have to worry about renewing it and having the records updated. Unlimited Blogging: Blogs are a great way to interact with current and potential customers. Share your industry... --- ### Web Design Monthly Payment Plans - Published: 2015-06-08 - Modified: 2022-05-14 - URL: https://digitalshiftmedia.com/web-design/web-design-monthly-payment/ Affordable Web Design Monthly Payment Plans Web Design Monthly Payment Plans Are Perfect for Start-ups Starting at only $99 per month for website WordPress hosting and optional design services. With monthly payments, you simply subscribe to a web design monthly payment plan that covers your website design, development, and hosting cost for one tiny monthly investment. There are no website set up or website transfer fees making Digital Shift the right choice for your small businesses website. Our team of professionals will work to design a custom website for your company. You can also add a professional email address (@yourdomainname. com) to your package. Whether you are providing information about your services, prices, or products on your website, customers want to be able to find out more about you at a time that suits them best. Customers also can link to you through friends and family via social media! If potential customers are not finding you, the chances are that they are finding your competitors' products and services. If your competitor's website is nicer or easier to use, contact us to have a conversation about how we can help you grow. Most of our early clients started on these smaller packages with us back in 2007 and had since grown 2-4 time in revenue. Web Design Monthly Payment Plans Are Perfect For Businesses Get started for as little as $19 per month. This is a no-brainer for... --- ### Local SEO Pricing For Your Business - Published: 2015-06-01 - Modified: 2021-07-25 - URL: https://digitalshiftmedia.com/seo/local-seo-pricing/ Local SEO Pricing Made Easy Monthly Local SEO Pricing to give your business a boost includes Local SEO citation building, local optimization, directory reporting, and directory maintenance. With Digital Shift's affordable SEO for Small Business services, you can boost your Local SEO and be found in your city! If you're tired of not being found on Google, or not showing up in local search results, you are in the right place! Contact us for a complimentary assessment and analysis. We can show you how we can help you with your Local SEO Strategy. SEO Pricing Packages Need More Than Local Search Engine Optimization? If you are a growing business looking for a complete SEO solution, be sure to check out our fully-managed SEO solutions for business. If you have any questions about our Local SEO or SEO packages or need some additional assistance, feel free to contact Digital Shift or call 1-855-482-4242. Complete SEO Solution For Growing Businesses Included With All Local SEO Plans The following features are included and delivered monthly in all of our local SEO plans: Google My Business Management Monthly Rankings Reports New Top Directories Creation/Optimization New Structured Citations New Unstructured Citations Business Listing Management Twitter Page Creation/Optimization Facebook Page Creation/Optimization LinkedIn Page Creation/Optimization Google+ Local Creation/Optimization Yahoo Local Creation/Optimization Bing Places Creation/Optimization Search Engine Optimization for Local Business Q&A Is Google My Business Management important for Local SEO? Ranking in Google Maps is a critical for local businesses and is part of the local marketing mix. Google My... --- ### Your Free Evaluation Starts Here - Published: 2015-04-24 - Modified: 2020-06-02 - URL: https://digitalshiftmedia.com/get-started-today/ Book a Free, 30-Minute No Obligation Digital Marketing Health Check (Valued at $1,000) Speak with a seasoned Digital Marketing Expert today and get a full digital marketing success roadmap to ensure your company’s digital marketing is bulletproof AND future-proofed against new algorithm updates. IN YOUR DIGITAL MARKETING HEALTH CHECK YOU’LL DISCOVER: Where your company’s most vulnerable... --- ### Monthly SEO Packages - Published: 2015-04-21 - Modified: 2021-07-25 - URL: https://digitalshiftmedia.com/seo/monthly-seo-packages/ Complete Monthly SEO Packages Digital Shift's Monthly SEO Packages are designed for growing businesses who understand the importance of cash-flow. Getting in front of prospective customers online with SEO, while holding on to more cash that will help operate your business is essential. Your business will be provided with Monthly SEO Services that help it grow and gain customer awareness. Digital Shift will help you save time and money by taking on your daily search engine optimization needs as your digital marketing partner. You won't have to invest the time to learn SEO, and you won't make fatal beginner mistakes. Our SEO plans enable you to grow your business strategically while keeping more cash on hand. Our SEO Services Pricing is as follows: We have straightforward pricing with no setup fees and no long-term contracts.  We don't lock in our customers because we want happy customers that love our services. See what customers are saying. What Exactly is a Keyword Group? A keyword group typically consists of 5-10 unique keywords and key phrases. The exact number depends on the search frequency and competitiveness of your product or service within your service area. We work with keyword groups rather than listing the exact number of keywords we will focus on because SEO is very technical and topical. Keyword groups are determined and grouped after our complimentary keywords research. Get started with a complimentary assessment to learn more. Included in All Monthly SEO Plans All of our monthly SEO plans include the... --- ### Create Google+ Business Page - Published: 2015-04-20 - Modified: 2021-07-25 - URL: https://digitalshiftmedia.com/social-media/create-google-business-page/ Benefits of Using a Google+ Business Page Services Digital Shift will create a  professional Google+ business page for your business.  We will create a custom cover photo matching your business. Google+ pages are an excellent opportunity to make that critical positive impression on a visitor of your Google+ page. The Google+ Business Page Service includes high-resolution banner images that will compliment your brand. This is the main image that appears at the top of the Google+ page which sets the stage for what your business is all about. Our high-quality Google+ Business Page service allows you to represent the tone of your conversation with your existing or potential customers. A great looking business page is a must for every business who is serious about projecting and maintaining a professional image.  The Google+ Business Page Service is available for only $199. What's Included in Our Google+ Business Page Service? You will have a 30-minute consultation with a Local SEO professional Your listing will be claimed and verified (Either by phone or Google postcard) Your business will be analyzed and added to the appropriate categories A Keyword analysis will also be conducted to advise you better A description of your business will be reviewed and added to your profile You will be advised on business name, address, phone number standardization Your email and website will be linked to your profile Your business hours will be added to your profile Your images will be added to the profile (6-12 images) Your logo will be standardized to fit the social profile standard size You will have a background/cover graphic created for... --- ### E-Commerce Website Design Solutions - Published: 2015-04-17 - Modified: 2018-09-30 - URL: https://digitalshiftmedia.com/ecommerce-marketing/ecommerce-website-design/ Get great web design with an awesome online store! More and more today, people want the flexibility of getting products sent right to their door. More businesses are developing online or e-commerce stores to better accommodate the needs of their customers. It does not matter what you are trying to sell online, Digital Shift can help you do that in an effective way! We not only want to make your online store user-friendly, but we want to make it easy for you to integrate it with the rest of your business. Major Benefits of Digital Shift's E-commerce stores Same Web Design benefits, but with E-commerce The same benefits that we offer with purchasing a website from us, still exists with purchasing an e-commerce website. Digital Shift will develop a flexible and customized website for your business. Your business is unique - so you need an unique website to sell your products online. When you purchase an e-commerce website from us, we still take on all the risk for creating a website for you, Digital Shift understands that as a business it is important to maintain your cash flow at a good level. By having the monthly payment options, it gives you a less expensive opportunity to purchase a website, while leaving extra money in your pockets to invest in other areas of your business. Easy to use Back-end Digital Shift understands you want full control of your business! We make that happen in two ways: Digital Shift ensures that the back-end technology... --- ### Edmonton SEM (Search Engine Marketing) - Published: 2015-04-03 - Modified: 2018-09-30 - URL: https://digitalshiftmedia.com/edmonton-sem/ Your Edmonton SEM Experts!   Finally, an affordable and all-inclusive Edmonton SEM company with professional services to meet your needs. Tailored to help small and medium-sized businesses, Digital Shift improves your search engine marketing efforts to get you a bigger and influential presence on the web. Search Engine Marketing requires planning and is unique to every business and its needs. Digital Shift will help your business with a strategy to meet its online goals. By determining a strategy that drives relevant traffic and creates leads, your business will start to thrive with our Edmonton SEM plans created just for you! To get started, contact us now at 1 (780) 802-7372 What Is Search Engine Marketing? Search Engine Marketing (SEM) involves promotion of websites by increasing their visibility on search engines. While similar to search engine optimization, SEM buys traffic through paid search activities. But SEM can be thought of as a combination of SEO (Search Engine Marketing (SEM) includes a combination of SEO (Search Engine Optimization) tactics, PPC (Pay Per Click) Campaigns, Social Media Marketing (SMM), as well as several other search marketing tactics. SEM is a great marketing medium. Yes, you are paying for leads instead of letting them rank organically, but in return, you're getting relevant leads. These relevant leads can be more beneficial than those generated from organic ranking. With search engine marketing, you're not wasting your resources. Because you're getting relevant leads, SEM has become one of the most popular digital mediums for locating information.  If you're not using... --- ### Local PPC Consultant - Edmonton, Alberta - Published: 2015-04-02 - Modified: 2020-04-05 - URL: https://digitalshiftmedia.com/calgary/ppc-advertising/local-ppc-consultant-edmonton-alberta/ Local PPC Consultant - Edmonton, Alberta Matt Miciula Matt is the Co-founder of Digital Shift and has been with the company since 2007. He completed the MBA-CMA combined program from Goodman School of Business in 2010 and moved to Edmonton, Alberta. Matt is a trained accountant and has successfully completed the CMA program in Edmonton. He has also completed an Honours Bachelor of Arts degree in Communication Studies with a focus in Advertising from Wilfrid Laurier University in Waterloo, Ontario. Matt enjoys working with business analytics, search engine optimization, and pay-per-click campaign. He has experience in operating and providing services for both small and mid-market sized businesses. Matt enjoys coffee and is a Starbucks addict. --- ### Local SEO Consultant - Published: 2015-04-02 - Modified: 2022-01-23 - URL: https://digitalshiftmedia.com/seo/local-seo-consultant-edmonton-alberta/ Local SEO Consultant - Edmonton, Alberta Winning business online is important! So stop losing this important source of getting traffic and losing your prospect customers. Give your website a boost in search result to let more prospective customers find you! If you are looking for a Local SEO Consultant? Edmonton, Alberta-based consultant? Contact us today to learn how we can help grow your business with our local seo services. One of the best ways to generate the high-quality and long lasting results is organic search. Talk to us today and we can go through a Local SEO strategy with you. Your Local SEO Consultants - Edmonton, Alberta Matt Miciula Matt is the Co-founder of Digital Shift and has been with the company since 2007. He completed the MBA-CMA combined program from Goodman School of Business in 2010 and moved to Edmonton, Alberta. Matt is a trained accountant and has successfully completed the CMA program in Edmonton. He has also completed an Honours Bachelor of Arts degree in Communication Studies with a focus in Advertising from Wilfrid Laurier University in Waterloo, Ontario. Matt enjoys working with business analytics, search engine optimization, and pay-per-click campaign. He has experience in operating and providing services for both small and mid-market sized companies. Matt enjoys coffee and is a Starbucks addict.   Digital Shift Corporation #1200, 10045 – 111 Street Edmonton, Alberta T5K 2M5 Phone: (780)802-7372 --- ### Wordwide & Toronto SEO Rates - Published: 2015-04-01 - Modified: 2020-08-08 - URL: https://digitalshiftmedia.com/seo/seo-rates/ How Much Should You Expect to Spend on SEO Rates? SEO Payment Models There are several pricing models. Here is a list of common SEO rates and pricing models: Monthly SEO Retainer:  Retainer amount plus actual charges incurred during the current month. This is the most common SEO model. It provides a great ROI opportunity and allows you to work with the same team every month. Monthly retainer arrangements usually include regular analytics reports, on-site content improvements, press releases, link building, keyword research, and optimization. SEO Contract Services: Nearly all SEO agencies sell contract services at a fixed price. Contact services offers are often advertised on their site, along with a price that includes SEO website audit. SEO audits help determine existing strengths and weaknesses in the client’s online presence, competitive analysis. The focus is on Keywords that have the highest potential return positive ROI. Project-based SEO Pricing:  SEO Pricing Project varies according to the project. Hourly SEO Consulting: Hourly rates in exchange for hourly services. --- ### Facebook Business Page Service - Published: 2015-03-31 - Modified: 2019-06-14 - URL: https://digitalshiftmedia.com/social-media/facebook-business-page-services/ - Categories: Social Media Benefits of Using a Facebook Business Page Service Get a professional business Facebook page with Digital Shift. We will create a custom cover photo for your business. This is a great opportunity to really make a great impression on a visitor to your Facebook page. The Facebook Business Page Service include a high-resolution banner image. This is at image will appear at top of the Facebook Timeline which lends itself to setting the stage for what your Facebook page is all about. Our high-quality Facebook Business Page service allows you to represent the tone of your conversation with your prospective customers. A great looking cover photo is an absolute must for every business who is serious about projecting and maintaining a professional image on Facebook.  The Facebook Business Page Service is available for only $199. --- ### Social Media - Published: 2015-03-31 - Modified: 2020-04-24 - URL: https://digitalshiftmedia.com/social-media/ Digital Shift's Social Media Services Include:   Social Media Integration Integration of your social media accounts to your website (new posts updates/news), this will automatically share the information to your social media channels from your website with your audience. Website Social Media Feeds Automatic social media feeds integration for existing social media accounts such as Facebook, LinkedIn, and Twitter. When you use a social media channel we can create a feed on your website to allow visitors to see and interact with your content. Social Media Account Setup Social Media Account setup and page design. Digital Shift will setup and design a social profile consistent with you branding and your website. Custom Social Icons Custom social media share buttons that are totally unique and customized to match your brand. More About Social Media --- ### Small Business Webmaster Services - Published: 2015-03-23 - Modified: 2022-01-29 - URL: https://digitalshiftmedia.com/web-design/maintenance/webmaster-services/ Webmaster Services Help You Focus On What Matters If you are a small to medium-sized business needing someone to assist you with your website services, contact us. We help manage your website and email solutions. We started working with clients in Toronto, Kitchener-Waterloo, Guelph and area in 2007, and now service clients across North America.  Contact Digital Shift to learn more. Webmasters Services by Digital Shift Professional ongoing support Security updating & patching Software and Content Management System updates New features and functions Ongoing and on-call website maintenance Contact us to learn how Digital Shift can help you with your online business needs. --- ### Benefits of Local SEO - Published: 2015-03-22 - Modified: 2020-06-11 - URL: https://digitalshiftmedia.com/seo/benefits-of-local-seo/ What Are the Benefits of Local SEO? Digital Shift's Local SEO services will increase your website's traffic and connect you with more qualified local prospects through selected keywords and geographic targeting. The top Benefits of Local SEO: Your marketing dollars are being spent (and tracked) against your growth and progress in your local business environment The strategy is focused on ensuring that your business service area is optimized for your target market Successfully executed Local SEO also allows you to stand out in local search results and allows your business to be found in local directories and by prospective customers using mobile devices A solid understanding of your ideal customer, competitor analysis, and keyword research plays a major role in executing a successful Local SEO Strategy. Digital Shift's Local SEO will help grow your business by having your company and its services known to more people! Not only will Digital Shift's SEO services increase your companies overall search engine ranking on major search engines, but our services will focus on reaching high ranks for critical search results for your business. Read our Local SEO Case Studies Local Search Engine Optimization Local SEO involves optimizing your website to ensure it has high-ranking results in local search inquiries. Local search inquiries mean that someone in your area is searching for your products and or services using keywords in search engines. Prospective customers are also likely to include a city or postal code reference in their search query to indicate that they are search locally. Digital Shift's goal is to... --- ### Local SEO Packages - Published: 2015-03-22 - Modified: 2022-01-23 - URL: https://digitalshiftmedia.com/seo/local-seo-packages/ Benefits of Our Professional Local SEO Packages? Professional Local SEO Packages have many benefits. Local citations carefully crafted and professional submitted yield great SEO benefits! Based on customer feedback, these are amongst the top benefits: We Save You Time and Money.   We do it right fast and correctly first time. We can do it for less than if you paid yourself to do it. Saves you from a big learning curve. We will get around to it right away and work for you. It won't take long and you won't lose out potential customers. Save you from potential mistakes that can get you delisted. Getting it right the first time. Save  you the headache of keeping up with all the software changes! Google Maps now Google Places, now Google+1 Local, and now Google My Business.  What next?  We work with the software daily and we will save you from the frustrations of trying to find where the feature moved to! What to Expect With Our Local SEO Packages “Local SEO” is the art and science of optimizing your website specifically for people searching with local intent.  The optimization is specify to your geographic location so that prospective customers in your area can find you easier and faster. Our objectives include: Optimization to Increase Customer Activity Digital Shift will optimized, create, and enhance existing listings & citations on local directories. . Properly Claiming Your Listings We’ll make sure your listings are accurate and up to date. Including store hours, address, phone number, etc. Keyword Optimizing Your Profiles We will... --- ### Website Design Monthly Packages - Published: 2015-03-22 - Modified: 2017-07-08 - URL: https://digitalshiftmedia.com/web-design/website-design-monthly-packages/ Why Digital Shift Invented Web Design Monthly Packages?   Simply put, to provide better service and custom design to all of our clients. Website Design Monthly Packages help make your first online impression a positive one because you aren't creating the website by yourself (using a website builder) or sacrificing quality with a minimal budget. Digital Shift will create a custom mobile-friendly website for your business and provide you with the service you need month-to-month. Why Should I Pay Monthly vs. A One-time Upfront Investment? Monthly Payment Websites are a smart way to get a professional design while maintaining your cash. To remain competitive and to rank high in Google your website will require fresh content, routine updates, and maintenance. With our premium website design packages, Digital Shift will maintain your website and make updates as per your request to ensure that your content is relevant and up-to-date. For example, if you are running a new promotion you can send us a request to add a new front page slider image that outlines your promotion. Digital Shift will create a new front page image slider for you with the appropriate image and content and link it to a new page outlining your promotion. How are Website Design Monthly Packages different? Digital Shift will eliminate those large sum surprise support bills that come as a result of a lack of maintenance and security updates. Our monthly website design and hosting packages are designed to provide you all of the services you need for your website... --- ### Web Design Pay Monthly - Published: 2015-03-22 - Modified: 2020-08-08 - URL: https://digitalshiftmedia.com/web-design/web-design-pay-monthly/ Get a New Mobile-Friendly Professional Web Design. Pay Monthly. Get a new web design, pay monthly! That's it! Digital Shift will design you a website for your business and charge you a small monthly fee. If you no longer require your website for any reason you can cancel at any time with a click. You will not be charged any penalties, or hidden contract termination fees. Pay Monthly Web Design is Perfect for Business. Digital Shift offers pay monthly websites that are perfect for small and medium businesses.  Digital Shift realizes that you don't always have the cash-flow to make a large upfront investment for your website, but that you understand that having a professional web presence is important because it may be the first impression your customer gets of your brand. No Large Web Design Budget? No Problem. Digital Shift created pay monthly web design plans for our clients.  If you compare this to other monthly purchases you make for your business, spreading your payments out monthly makes sense and is almost standard practice.  You cash is important to you. With pay monthly web design plans your cash flow stays at a maximum from the start without missing out on having your own professional custom built website today! Contact Digital Shift today and get your website, Local SEO, and PPC management  up and running as soon as possible. Get Online Fast with Pay Monthly Websites Pay Monthly Websites are the new way get your business online. If you are a start-up or small... --- ### Pay Per Click Account Management - Published: 2015-03-20 - Modified: 2022-02-19 - URL: https://digitalshiftmedia.com/ppc/ppc-management-pricing/pay-per-click-account-management/ Your Pay Per Click Account Management Made Easy! Pay Per Click Account Management requires skill and experience. When it comes to successful pay per click account management, Google Adwords is often at the top of the list. Google Adwords set up a campaign to meet your goals and targets. If you have a background of data analysis, that will definitely come in handy too.  Pay per click account management is also time-consuming. We help your business manage your Pay Per Click campaign so that you can focus your time on what matters more. If you have a product or service to sell we will analyze the data, determine the keywords you want to bid on to keep your campaign focused. Digital Shift is an all-inclusive digital marketing agency with pricing tailored to small and medium-sized businesses. Our pay per click management software enables us to get the job done effectively and in a timely manner! Clients have recommended us for our great customer service. Digital Shift has affordable pay per click management that you will find beneficial in the growth of your business. Have General Questions Regarding PPC Account Management? PPC is not considered a tedious effort to other online optimization techniques. However, it is easy to forget. A great PPC Account Management expert will be, first and foremost, proactive in your PPC account. With the digital landscape prone to continuous changes, accounts will need features, review of keywords, and much more to ensure their success. Your PPC account will be employed with new concepts that... --- ### What is PPC? - Published: 2015-03-06 - Modified: 2019-06-15 - URL: https://digitalshiftmedia.com/ppc/what-is-ppc/ What is PPC (Pay-Per-Click)? If you are wondering what is PPC? You are on the right page! PPC stands for Pay-Per-Click. It is an online advertising strategy that uses paid advertisements to direct traffic to your website.  These advertisements can be displayed in search engines such as Google or Bing and on sites like Facebook and LinkedIn. You bid for ads to appear when the right keywords or specific audience criteria is met. The ad will be shown, and a small fee is charged once the ad is clicked hence the term "Pay Per Click. " Businesses bid on advertisement space on specific keywords for their business. Therefore, it is extremely important to analyze your business to ensure the best keywords are chosen. Businesses must find the perfect balance of cost and visibility to ensure maximum results from the campaign.  Digital Shift will get you results! Our professionals will help you take your business to the next level! Benefits of PPC Below are the primary benefits of pay per click advertising: Customer Insight - Better understand your customer's behaviours and search patterns Pay when used - Your ad is only charged when clicked, and the potential customer is redirected to your website. Accurate tracking tools -  ability to see the sales that resulted from your ad Flexible campaigns - You can target your ads anywhere globally or even set to your specific target market location. Qualified Targeting - Ads only show up if a potential customer is searching for your keywords! Works on all mobile and desktop... --- ### SEO Pricing - Published: 2015-02-28 - Modified: 2024-11-28 - URL: https://digitalshiftmedia.com/seo/seo-pricing/ Complete Monthly SEO Pricing A Digital Shift SEO Plan Includes The Following: Review and Analysis Search Engine overall ranking: A detailed review of your overall performance on major Search Engines Competitive analysis: How your competitors rank against you Website structure overview: Your website's internal coding and how well it performs for Search Engines Review of Website Keywords, Titles, Code, and Tags Review of all other ranking factors! Once we have finished the review, determined the key issues and made our recommendations, we can set up and manage your campaign for you. How much do SEO services cost? SEO services on average cost $150 per hour, or $1,500 per month, on average, based on a monthly retainer with a discounted hourly rate. What is the average cost of SEO services? The average price of SEO services is approximately $1,800 per month, however, SEO prices can vary from about $500-5,000+ per month. How much should you spend on SEO services? Medium-sized businesses typically spend between 1,500 to 5,000 on SEO services per month. This translates to $18,000-60,000 per year. How much does an SEO audit cost? SEO audits can be automatically generated for free, however, an in-depth audit done manually can cost between 2,500-5,000 depending on the website, target audience and the number of pages. How much should you budget for SEO? Companies typically budget between 10-20% of their revenue towards marketing. SEO can take up 20-50% of a companies marketing budget depending on the industry and target market of the... --- ### Get Your Free SEO Report Today - Published: 2015-02-28 - Modified: 2022-05-14 - URL: https://digitalshiftmedia.com/seo/free-seo-report/ Get Your Free SEO Report in 26 Seconds! GET MY FREE SEO REPORT SEO is the long-term critical link between search inquiries on search engines and your website. Your Free SEO Report will help you identified ways to make it easier for prospective customers find your content online.  An SEO optimized page will continue to bring in more and more traffic as time goes on. The sooner you start, the better! Get your website’s momentum rolling with search engine optimization! Free SEO Report Get Competitor Insight Find Valuable Keywords Web Traffic Stats Optimization Advice To get your Free SEO Report, simply complete the details and click "Send. " Our experts will review your information and compile a report specific to your business and the competitor you entered. Start With a FREE Analysis Our Complementary Online Marketing Health Check will reveal online marketing opportunities for your business. Ready to boost your sales and get more leads? Digital Shift focuses on leads and ROI so that you can focus on growing your business. Get your FREE no-obligation 30-minute Strategy Session Call including an Evaluation (usually $1000) that could easily help you generate new sales. Get My Free Evaluation Your Free SEO Report Reveals What You Need to Do Find Valuable Keywords Get the right keywords that your visitors are searching for on Google. Knowing what keywords to focus on will help you generate great web traffic. Our report will give you a breakdown of the changes and recommend enhancements that you can make on your... --- ### Learn About SEO - Published: 2015-02-28 - Modified: 2016-03-05 - URL: https://digitalshiftmedia.com/seo/learn-about-seo/ What is Local and On-Page SEO? Local SEO Local SEO is optimizing your businesses website for keywords that are specific to a location. For example, if I were searching for a gas company in Edmonton, I would search “Edmonton Gas company”. Websites that are local SEO ready, will appear with a high ranking. The higher your ranking, the more traffic, business, and ultimately the more profit you will earn! Let us create your website into a lead or income generation tool that will constantly work for you. You can decide to be trained and work closely with us along the way or you focus on your business. Whichever you prefer! On-page SEO On-page SEO involves individually optimizing web pages to be better indexed on search engines by focusing on items that appear on-page such as content, tags, images, and keywords. Each page will be optimized for a different keyword. We will configure and code your pages to go over key areas of search engine algorithms to ensure not only the page to be rank higher, but your overall website as well. SEO is the link between your website and search engines like Google and Bing. It‘s the art and science of driving traffic to your website! --- ### Benefits of SEO - Published: 2015-02-28 - Modified: 2016-03-05 - URL: https://digitalshiftmedia.com/seo/benefits-of-seo/ What can Search Engine Optimization do for me? A professionally managed Search Engine Optimization can help your business in several ways.  Benefits of SEO can help your website can help you: Understand what your target audience is searching Better understand the needs and wants of relevant consumers Determine which keywords are being searched in your industry and where you rank against your competitors Optimize your website to increase your search engine ranking and strengthen your presence online Increase brand awareness and establish credibility Start Experiencing the Benefits of SEO We will optimize your website to the most efficient level. We understand that each business and industry is different and we take that into account to provide you with the most beneficial SEO practice for your current situation. We work closely with our clients  to ensure they are always up to date, found locally, and one step ahead of the competition. We create strategic content and monitor keywords to ensure you stay properly ranked so you can focus on your business and do what you do best! SEO = more traffic = more customers = more profit To find out more about search engine optimization and receive a complimentary SEO report with recommendations visit Free SEO Report. Why Choose Digital Shift? We understand how important cash flow is for your business, especially for start-ups and small businesses. That’s why we offer monthly payments plans for our SEO services! Our goal is to make these package affordable and stress free so you can focus on your business. Our services are: Contract... --- ### Local SEO - Published: 2015-02-28 - Modified: 2022-01-23 - URL: https://digitalshiftmedia.com/seo/local-seo/ If You Have a Website and Nobody Can Find it, Will You Make Money? The answer is NO! Local SEO is built around your business name, address, phone number and your website address. A business citations needs to include these components as well as others, such as description, services, etc. The reality is that you need to be found online especially if you are a local brick and mortar business. Your website is your first impression of your business, what's kind of first impression is it making for you. The Days of Picking Up The Phone Book Are Dead! Your prospective customer will use a search engine.  Research shows that the majority of searches for a service in a particular city are performed simply by typing in the service followed by the city or just the service. It makes logical sense, and chances are you are searching in almost the same way. Search engines like Google will use your geo-location and find the relevant ranking for your search query. We can help better position your local business within you area and local search results. Local SEO for Your Business Digital Shift's Local SEO service experts will optimize your business website to the highest degree for your local marketplace.  We will work closely with your business on a month-to-month basis to ensure that your website is found by local customers in your city. Digital Shift will use Local SEO techniques by first researching your higher ranking competitors. We will create a strategy to... --- ### Google Plus Local Review Web Design - Published: 2015-01-03 - Modified: 2020-08-08 - URL: https://digitalshiftmedia.com/google-plus-local-review-web-design/ Please write a “Google Plus Local Review” for Digital Shift   Simply Click Here To Write a Review Or, if you don't have a google account follow the steps below to write a Google Plus Local Review.     (~ 5 minutes) Do you have a Google Plus page? #1. Go to Google and type in “plus. google. com”Then click “Create an account”. If you already have a Google account, simply log in.   #2. Fill in the fields on the right, then click “Next Step"   #3. Google will ask you to add a bunch of details to your profile, but feel free to skip these steps until you’re on your Plus page.   #4. Sign into your Google Plus page (if you’re not already signed in). Here's a direct link: Click Here To Write a Review Or, follow the steps to find Digital Shift. You’re done. Thank you for reviewing Digital Shift. --- ### Web Development Process - Published: 2014-11-16 - Modified: 2020-01-19 - URL: https://digitalshiftmedia.com/web-design/web-development-process/ Our 7-Phase Web Design Process Your website is your online presence and is the core focus of your online digital strategy. Your website is ultimately available to assist in converting visitors into customers. A great web design is important and we help you plan with the best strategy to reach your customers. A strategically designed website is a valuable digital asset. https://www. youtube. com/watch? v=IRdmaRXgfsE&f Web Design Phase 1: Analysis Gather information and establish the website's purpose. Web Design Phase 2: Planning Determining the structure and technologies used. Web Design Phase 3: Design Layout and visual style of the website. Web Design Phase 4: Content Copy, photos, and videos. Web Design Phase 5: Development Making the website. Web Design Phase 6: Testing Technical and usability testing. Web Design Phase 7: Deployment We take the website live, monitor, and provide future maintenance. --- ### Need a Digital Agency Edmonton - Published: 2014-11-06 - Modified: 2021-07-25 - URL: https://digitalshiftmedia.com/digital-agency-edmonton/ Your Digital Agency in Edmonton, Alberta Having expanded into Edmonton, Alberta, Digital Shift is a digital marketing agency that offers affordable SEO services! Our local SEO services are tailored to small and medium-sized businesses with quality work that is on par with large digital marketing companies. We love to work with local businesses because we understand the local business market. Our SEO Services do not only apply to locals. Digital Shift has well-equipped SEO packages for any business in the world! Your business will be handled with care and professionalism. Our SEO experts are well equipped to help your business advance in this golden age of the Internet. Our great research team can quickly help us understand any of your digital marketing needs. This Digital Agency Edmonton is very well equipped to help you with any of your online Marketing needs. We have services that can help you with all your online presence needs. Here is a glimpse of all that we can offer: Affordable Beautiful Website Designs To have a strong online presence, you must have a functional website. But why stop there? Digital Shift provides stunning website designs at an affordable price. Our customers have been extremely satisfied with our website design work. But we do not customize websites willy-nilly. Every industry is also different. As such, every business needs an industry-specific website. We work with our customers to understand their business and help them design a website that is most appealing to them. Our monthly web design packages... --- ### Custom Website Design Monthly Payments - Published: 2014-09-21 - Modified: 2020-04-04 - URL: https://digitalshiftmedia.com/web-design/custom-website-design-monthly-payments/ Custom Website Design Monthly Payments These are our most common monthly custom website design monthly payments packages. But if you require more flexibility Digital Shift will offer you a customized package that meets your needs and your budget. Not only does Digital Shift offer you great service, we want to offer great value for your investment. Contact Digital Shift to Learn More About Our Proven Monthly Payment Website Design Process. Custom Websites for an Affordable Investment! There is virtually no risk to getting a custom web design from us. No upfront costs. No setup fees. Get started today. Digital Shift won't strand you with technology you don't understand - Premium support with monthly web design packages! You may ask 'how would pay monthly website packages work for us', how is this possible? A lot of other website design companies are charging "an arm and a leg" for their custom web design and SEO! The reason Digital Shift does our business on a month-by-month contract is so that you do not have to take the risk of paying such a high fee for SEO web design and development.  We not only offer great design, but we also offer you premium support, so that if anything happens to your website, or you need help with certain features - those monthly payments go towards giving you the necessary support that you might need. Partner with Digital Shift so you can give your customers that memorable online experience they covet. Our SEO and website design team will... --- ### Digital Marketing Solutions - Published: 2014-09-15 - Modified: 2019-06-13 - URL: https://digitalshiftmedia.com/marketing/ You Just Proved That Online Marketing Works! All the digital marketing efforts we use to get noticed on-line, we try to put into action for our customers! Just the way you found our business, we want your customers to find your business. We have the marketing expertise that is necessary to get your brand out into the world, and we want to help you! Create a Marketing Strategy! There are so many things that can get your brand name out there - and technically they all work to a certain extent. But, you need to make sure all the time and money that you invest into your online marketing strategy is getting the maximum return on all your money and time spent! When you are creating online marketing strategies, you need to make sure that all your efforts are complimentary, and they all have a purpose.  The idea is you need to gain brand awareness - and you need to determine the best strategy for that!  Marketing is all about Awareness! Creating that awareness is key! Which Marketing strategies should I be using? That is a very good question! But there is no right or wrong answer to this question. Although the first step is understanding your target market! Do you know who is buying your product, or service? Who are they? Prior to making a marketing strategy, it is important to understand who you are trying to sell to - this will give your strategy a strong focus. What marketing avenues should my business use? ... --- ### Responsive Web Design - Published: 2014-09-13 - Modified: 2018-09-30 - URL: https://digitalshiftmedia.com/web-design/responsive-web-design/ What Is Responsive Web Design? Responsive web design is an approach to web design to allow desktop websites and web pages to be viewed on any mobile device. With new devices with varying screen sizes being pushed out nearly every year, your website should be designed to be viewed on any device. More people are viewing their phones on trains, buses, etc. As such, it's easy for them to jump to a different website if yours is not mobile friendly. You may have just lost relevant traffic and prospective customers. Great responsive web design is not only having your website load and be functional on different devices. But it also has to look just as visually appealing. What Should You Consider? Responsive web design requires time and money. It's easy to make beginner mistakes and end up with a lot of frustration if you are not equipped with the knowledge. Older browsers can also be an issue. Switching to a newer browser can make the process easier. How is your web design performing? Is it doing what it's supposed to do? Can it be improved? Is it optimized? These are a couple questions to consider when doing responsive web design. Does your content fit within the screen? Or, do your visitors have to scroll left and right to finish a sentence? By adjusting what seems like a tiny issue can get you more time on your website. People are easily turned off by having to continuously scroll for something that... --- ### Common E-Commerce Customizations - Published: 2014-09-01 - Modified: 2018-09-30 - URL: https://digitalshiftmedia.com/ecommerce-marketing/common-e-commerce-customizations/ Cart Reports Cart Reports extension is a one of the most popular E-Commerce Customizations. It lets you see all abandoned cart items in the back-end with all the details you require, like products in the cart, email address of customer and more. Also, you can follow-up with your prospects with required check out steps or even send coupon codes to encourage them to complete the transaction. This will allow you to track how many carts have been recovered. Cost of Goods Sold The Cost of Goods Extension is mainly created for store owners who are more interested in getting profit reports instead of selling reports. Using this extension, you will be able to define the exact cost of goods for the products you are selling. This extension integrates into existing reports and can graphically display results providing you insight into your profit details. Customers & Orders to XML Easily export orders from your WooCommerce store to XML, automatically export via FTP, HTTP POST, or email, and automatically upload them via FTP. You can also export customer data as needed. Follow-up Emails This extension has all the features you can think of like automated email on purchase, automated email after 1 day- 7 day- 1 month, automated emails for sale periods, automated emails for special coupons, etc. Furthermore, it lets you see full reporting of emails like when emails are open, if there were any clicks in the mail and coupon code usage. PDF Invoices This extension automatically attaches a PDF... --- ### Included E-Commerce Features - Published: 2014-09-01 - Modified: 2018-09-30 - URL: https://digitalshiftmedia.com/ecommerce-marketing/included-e-commerce-features/ Custom Store Design This is a custom design that starts with a "wire frame" (sketch of your online store layout). Once the layout is approved,we move into the design stage. We aren't referring to only graphics design we focus on customer usability and technology that will help you convert visitors into buyers. Mobile Responsive Our online store will be mobile responsive so that everyone can access it from any device. Products Add products and edit products easily. Easily drag-and-drop to upload multiple product images Built-in Blog Your online store is not just a store it also had a built-in blog. This will allow you to post an unlimited number of posts to attract and engage with your audience. Your blog posts will be integrated with your social media accounts. This will allow you to work from your website rather than having to report your information on social media sites. (A great time saver! ) Social Sharing We make it easy for your visitors to share your pages, blogs, and products with friends and family through social media. Ratings & Reviews You can turn on (or off) product reviews easily. You can also limit reviews to make sure only people that bought the product review it. File Storage Store images and files related to your products. We can also provide digital and virtual products. Coupons Allow for coupons to drive sales, and track those coupon sales to review its effectiveness.  You can even take this further through affiliate programs. See our common customization... --- ### Included SEO Features - Published: 2014-09-01 - Modified: 2016-03-05 - URL: https://digitalshiftmedia.com/seo/included-seo-features/ Keyword Optimization Digital Shift will perform keyword and key phrase optimization techniques on your website following best practices. No shortcuts here, just honest work to deliver high performance. This means that you will not be penalized by search updates. Keyword Research We will research, analyze, and predict keywords for your business based on trends and forecasts. On-page SEO updates The Digital Shift team will update your SEO on a monthly basis and enhance your existing content. Optimized Article We will work with you to create optimized articles. Blog/Forum Posts We will post on blogs and forums on your behalf to build links and awareness of your products and/or services. Unique Article Submissions We will submit your content to industry or sector specific content providers. Directory Submissions We will build manual business citations for you. Press Release Digital Shift will publish your content in press releases to drive traffic and increase conversion. --- ### Monthly Website Design Package Common Customizations - Published: 2014-08-30 - Modified: 2020-04-05 - URL: https://digitalshiftmedia.com/web-design/monthly-website-design-package-common-customizations/ Website Design Package Exit Intent Technology Convert leaving customers Get's results faster Make sure you don't miss out on an opportunity First Step SEO Build professional citations Get exposure fast Connect with customers Premium Email Run off enterprise-grade servers Calender support Redundant (redundant... ) data back-up Google AdWords We take care of the marketing You don't lose money on bad keywords You stay extremely happy!   --- ### Monthly Website Design Popular Upgrades - Published: 2014-08-30 - Modified: 2018-09-30 - URL: https://digitalshiftmedia.com/web-design/monthly-website-design-popular-upgrades/ List of Website Design Popular Upgrades Post Implementation Recommended Service: Google AdWords Campaign Management AdWords campaign management services help your business achieve effective Search Engine Marketing (SEM) by managing and developing effective keyword lists, expanding value keywords, and optimizing ads through A/B testing. Campaign management gives your business an edge by constantly analyzing and improving keywords and positions. Contact your Account Manager to talk about your specific requirements or visit our website at digitalshiftmedia. com.   Post Implementation Recommended Service: Monthly Blog Marketing Service Our Pay-As-You-Go turnkey monthly subscription option saves you time and money. Our services are ideal for busy business people who do not have the time, skills, or budget to create a professional web presence and run their marketing programs. There is no setup fee, and you can change your plan at no additional cost (perfect for seasonal businesses). DSC recommends keeping content keyword specific, fresh, and relevant to your products and/or services. Business Card Design and Identity Digital Shift provides the entire package! Get everything you need to look like a pro. Your complete solution includes a logo design, double-sided business cards, letterhead, and envelope design. Professional Grade Email Get managed exchange servers with email, calendars, and all the extras for each email account. Share, synchronize, and share. Device support included. Two options Microsoft Exchange 12 per month per user, or Google for Business $5 per month per user. Email Accounts Email mailbox accounts are $3 per month per user and include 25 GB... --- ### Business E-Commerce Pricing - Published: 2014-08-25 - Modified: 2020-08-08 - URL: https://digitalshiftmedia.com/ecommerce-marketing/e-commerce-pricing/ Monthly E-Commerce Pricing and Packages Not many digital agencies offer monthly e-commerce pricing. But when you are a small business, we understand the need for ensuring that you have the available resources of running the rest of your business. By having less expensive monthly options, we are trying to help you with your cash flow. These are some of our most common packages for E-commerce websites. E-commerce pricing and the packages are as flexible as the monthly website packages. It does not matter what you are selling, we can help build you a store online. --- ### Digital Shift Team - Published: 2014-08-13 - Modified: 2020-01-01 - URL: https://digitalshiftmedia.com/about/team/ Your Extended Marketing Teams Overview At Digital Shift, marketing experts help your business grow! Digital Shift's marketing experts are ready to assist you with all of your digital marketing, business strategy, advertising management, and branding.   We create websites that work on every device, are SEO keyword optimized, geo-targeted for local customers, integrated with social media, and are fast and secure for your business! Digital Shift is a Canadian Online Marketing Agency.  Since 2007, Digital Shift has been helping businesses discover online opportunities that complement their vision.  The company has continued to grow through client referrals and by assisting new and growing businesses.  The company’s mission is “to make online technology easy to use, fast, secure and available to all businesses. ” Online solutions include e-Business consulting, online marketing services, hosting services, website design, and e-Commerce. Digital Shift has helped many small and medium-sized businesses fulfill online opportunities that they were not aware of.  We would like to earn the right to do business with you. Learn More About Digital Shift --- ### The Digital Shift Blog - Published: 2014-07-14 - Modified: 2023-02-25 - URL: https://digitalshiftmedia.com/blog/ Book a Free, 30-Minute No Obligation Health Check (Valued at $1,000) Speak with a seasoned Local Marketing Expert today and get a digital marketing success roadmap analysis to ensure your company’s marketing is bulletproof AND future-proofed against new developments.   Secure Your Session in One of Our Few Timeslots [et_pb_text admin_label="Footer Title - Resources" _builder_version="3. 29. 3" text_font="|700||on|||||" text_text_color="#fc466b" text_font_size="15px" custom_margin="||5px|" z_index_tablet="500" text_text_shadow_horizontal_length_tablet="0px"... --- ### SEO - Published: 2014-07-06 - Modified: 2022-02-05 - URL: https://digitalshiftmedia.com/seo/ Fastest Growing Professional SEO Company! We specialize in online business solutions the help companies win business online including Local Search Engine Optimization, Search Engine Marketing, and SEO Web Design. Our Professional SEO Service is designed specifically for home service businesses and franchise owners. We focus on quality, value, timeliness, experience, and your satisfaction. Our plans are designed with businesses in mind and are structured to help businesses grow! Instantly Read Our Latest Case Study Learn How We Work By Watching Our Video https://www. youtube. com/watch? v=e05_OfxViyE We Specialize in Professional SEO Services We are excited to announce our brand new Professional SEO service. Same quality service in a new city! Digital Shift was been providing website and SEO Services since 2007. Now we are offering these great services to home service businesses across North America. If you are looking for an affordable SEO company, contact us! We also offer Local SEO services for small businesses. Corporate SEO Service Looking for a Professional SEO Expert? Matt is the Co-founder & CEO of Digital Shift Corporation. He has years of experience managing projects that have delivered results. Most recently, Matt completed the Project Management Professional Certification (PMP) in 2014. Matt understands business and strategy and is also a trained accountant, successfully completing the CMA program in 2012. Matt attended business school where he obtained his MBA from the Goodman School of Business in 2010. Prior to studying business, Matt studied communication and media at Wilfrid Laurier University in Waterloo, Ontario. He graduated with an Honours... --- ### Logo Design - Published: 2014-07-06 - Modified: 2019-06-16 - URL: https://digitalshiftmedia.com/web-design/logo-design/ Need a Logo Design or Logo Re-Design? A logo is a symbol that identifies who you are what you do! Digital Shift provides custom logo design solutions for all businesses. If you are just starting out or are looking to re-brand we can help you create a stunning logo that will you be proud to show off. We take the time to learn about your business and industry and work with you to deliver a logo that will resonate and leave a lasting impression on your customers. Does Your Logo Not Look as Good as Your Competitors? We can help you fix this. We provide you with various logo concepts so that way you can make sure the logo you choose will look as good or better than your biggest competitor! You will feel proud to show off your new look and excited to start marketing your brand again. If you have any more questions please feel free to contact us! Ready to Order? Contact us to learn about our packages here and order online, or choose from one of our packages and contact us. Custom design Multiple logo concepts available Dedicated account manager --- ### SEO Services Edmonton, Alberta, Canada - Published: 2014-07-06 - Modified: 2021-07-25 - URL: https://digitalshiftmedia.com/seo/seo-services-edmonton/ There are many choices for SEO Services. Edmonton-based for Local Edmonton-based Businesses is What We Stand For! We provide local SEO Services. Edmonton is the market that we understand and optimize. Contact us to learn how we can enhance your presence and help you dive sales online. Why choose Digital Shift as your SEO partner? Digital Shift will explain how we will implement your digital marketing strategy in plain English We will encourage you to actively participate in every phase of our project Our goal is to help you make better decisions that result in stronger online brand awareness We will track progress and measure improvements every step of the way Digital Shift will monitor search queries (what your customers are looking for) and adapt to new trends Customers choose us because we provide honest SEO results and manage their business website. We monitor, advise, and create strategic keyword content that delivers results for your customers so that you can stay ahead of the competition and focus on what you do best! Contact us today to learn more. --- ### Local Search Engine Optimization Edmonton-based Company - Published: 2014-07-06 - Modified: 2016-03-05 - URL: https://digitalshiftmedia.com/seo/local-search-engine-optimization-edmonton/ Local Search Engine Optimization Edmonton-based Digital Agency Work with a local Search Engine Optimization Edmonton-based company working right out of Edmonton, Alberta. We understand the local business climate and we are an expert in high-quality SEO techniques. Digital Shift is a local Search Engine Optimization Edmonton-based Digital Agency that can assist you with an innovative marketing strategy to help your business get noticed! Local-Focused SEO Results for Your Business Digital Shift will review and propose a strategy to meet your goals.  What you need to know about Local SEO. Local potential customers are searching for your business using search engines like Google (chances are you do too) An increasing number of these local searches are happening from mobile devices and smart phones Having the ability to share with friends and to recommend your products and services is a smart business way to use social media How we can Help you with Local Search Engine Optimization With Our Technology Local SEO Google maps integration On-page SEO for each page SEO keyword analysis With Our Expertise Knowledge of the Edmonton market Hierarchy keyword analysis SEO content marketing --- ### Event Tracking Google Analytics Web Tracking - Published: 2014-02-23 - Modified: 2015-04-04 - URL: https://digitalshiftmedia.com/event-tracking-google-analytics-web-tracking/ Collect Google Analytics Event Tracking Data Your website is getting traffic now what? Your website can be used as a very powerful tool to generate leads and to collect useful information and performance indicators. This is what the link code would look like Play Notice the onClick command added to the usual link code. In this scenario, the reports for Events would display Videos as the Category, Play as the Action, and Website Design Video as the Label. _trackEvent(category, action, opt_label, opt_value, opt_noninteraction) Category (required) - The name you supply for the group of objects you want to track. Action (required) - A string that is uniquely paired with each category, and commonly used to define the type of user interaction for the web object. Label (optional) - An optional string to provide additional dimensions to the event data. action names should be unique Value (optional) - An integer that you can use to provide numerical data about the user event. Non-interaction (optional) - A boolean that when set to true, indicates that the event hit will not be used in bounce-rate calculation. Add a Google Analytics Goal The next step is to setup a goal for each of your events. This step is not mandatory and you can skip it to go directly to the Google Analytics reports. How to Setup Google Analytics Goals --- ### Google Analytics Goals - Published: 2014-02-23 - Modified: 2014-03-23 - URL: https://digitalshiftmedia.com/google-analytics-goals/ Setup Google Analytics Goal The following steps outlines instructions on how to setup Google Analytics goals. Events and goals in Google Analytics are ideal for conversion tracking. Conversion tracking allows data collection that can be used for website reports. These website reports can help business owners to make better decisions about their business website strategy. Existing goal templates exist with pre-filled configurations. However, we will create a custom goal setup to track the code from the website. To get started you must have an existing Google Analytics account. To setup the goal, login to your Google Analytics Account and go to "Admin" then select goals and click "New Goal. " Setup Google Analytics Goal Event To complete the second step, enter a goal name and select a goal type.  The custom goal will require a goal name and a type. The types available are destination, duration, page/screens per visit, and event. The following event types are further defined: Designation event type measures visiting a webpage; Duration event measures the time spent on your website; Page/Screens per visit can be used to measure the number of page visits; Event can be used for a specific action such as a button clicked. Once the required fields have been entered, select event radio button and click next. Enter Google Analytics Event Details Enter the goal details that you want to track and enter a goal value. Goal values can have a numeric or dollar value. Additionally, you can verify the goal if the tracking code was setup... --- ### Inbound Marketing - Published: 2014-02-21 - Modified: 2016-03-06 - URL: https://digitalshiftmedia.com/inbound-marketing/ Web Pages Custom web design and a content management system to update and manage all your webpages and links. Easily access your pages and make updates anytime. Blogging Blog anytime from your website. Write articles and interact with you customers by allowing them to start conversations by leaving comments. Social Media Complete integration with your web platform and your social media accounts. Post directly from your website when you create new content. Contact Forms Create and collect customized forms easily. Allow users to sign up for newsletters or upload documents. Call to Action Create and measure your call to action goals. We create and program your call to action goals to be tracked so that you can see your progress. Landing Pages Easily create landing pages from 5 predetermined types. Once your customer clicks on the call to action they will be taken to a specifically targeted landing page to help your reach your goals. SEO Business Tools Search engines tools to help you optimize your content to increase traffic. Know what steps to take to optimize each page for specific a specific keyword or key phrase. Customer Management Manage all your customers from one central location. When customers interact with your website we will help you track their progress from lead to sale. Email Marketing Manage mailing lists and measure response. Our tools will allow you to send promotion and newsletters to drive new business. Measure Performance We integrate your tools into a reporting platform to measure your web... --- ### Book A Meeting - Published: 2014-02-06 - Modified: 2022-02-11 - URL: https://digitalshiftmedia.com/contact/book-now/ Our Approach Step 1: Speak with a Specialist for Free for an Initial Assessment.  No pressure. No obligation Step 2: Review Our Assessment.  The team at Digital Shift will provide you with an overview report. This report is provided to you free of charge. You do not have an obligation to conduct business with us. Step 3: Make an Informed Decision.  After reviewing our report, you decide what the next step is! --- ### Our SEO Process - Published: 2014-02-06 - Modified: 2023-02-03 - URL: https://digitalshiftmedia.com/about/seo-process/ Why Go for a Generic Cookie-cutter Approach to Online Business Solutions when not all Businesses are the Same? Our SEO process can help your business make a great first impression online. We meet with all inquiries and provide them with a free SEO report of their existing website. Step 1: Meet With Your Local Account Manager for an Initial Assessment. Introductory meeting and complimentary SEO report and overview. No pressure. No obligation. This is our guarantee! Step 2: Review Our Assessment. The team at Digital Shift will provide you with an overview report. This report is provided to you free of charge. You do not have an obligation to conduct business with us. If you choose to, we will value your business. Step 3: Make an Informed Decision. After reviewing our SEO report, you decide what the next step is! It’s your business after all. Watch our testimonials video to hear directly from customers like you.   Our SEO Process is Simple and Straight Forward Our SEO Process provides High-Quality Results and Customer Satisfaction By taking the time to get to know you and your business we lean more about what really matters to you. This sounds rather simple, but it is often missed. Our clients are very satisfied with the quality of work we are able to and that we can focus on delivering results! We Speak English, Not Techie When you contact Digital Shift, you speak to a business-minded Account Manager, not a developer or programmer. Our experts... --- ### Web Design - Published: 2014-02-02 - Modified: 2022-01-29 - URL: https://digitalshiftmedia.com/web-design/ Professional Web Design Services By investing in professional web design services, your business website will be stunning across all mobile platforms. This mobile integration will allow your visitors to navigate through your website with ease, allowing easy access to all of your tabs and information about your products and services. We know that all businesses are not created equal. The same is true with websites. We create one of a kind websites that deliver. Our passion is working with our clients to create designs that work for their business. We start the process by getting to know your business and determine the best way to showcase your business online. Importance Of Web Design Web design is important in that users will immediately bounce if they see that your website is not mobile-friendly. Web design will only continue to grow in importance. Not having a quality website will encourage users to leave your website regardless of how good the content is. As such, web design services are becoming more popular amongst businesses. If your website is down, you run the risk of losing frequent visitors or even customers. It's important to keep your website functional, active, and give it some love to get those visitors to come back. Web design is not simply about having a visually stunning website. Yes, websites should be optimized for all platforms and easily accessible and easily navigatable. However, a great web design also means slow loading times. With limited patience, if your website or pages are... --- ### About Digital Shift - Published: 2014-01-24 - Modified: 2020-11-22 - URL: https://digitalshiftmedia.com/about/ Are you a home service franchise owner that wants to stop worrying about chasing down profitable jobs and get back your evenings and weekends? Dear Prospective Client, Isn’t it time for a digital marketing solution that actually works? If you’re not hitting the right customers with your current online marketing, it’s time to try a strategy that has been proven to work for businesses just like yours. Not everyone has the technical skills and expertise to create a successful SEO strategy – in fact, most people don’t and only realize it after spending countless hours of struggling or give up after getting next to no results after hiring a so-called SEO expert. That’s why hundreds of business owners turn to Digital Shift® for their digital marketing needs. We know what we’re doing – tech is our thing. We know exactly how online marketing works, and have over a decade of experience in solving our clients’ digital marketing problems. We want to help you fix your online marketing strategy in a way that will save you time and increase your business’ revenue. Whether it’s Local SEO, Google Ads, Google My Business, Facebook Ads, or on-page keyword optimization, we know exactly the effect that each of these has on your customers’ journey to finding you online. Hundreds of our own clients achieve their business growth goals each month because of the marketing plans we create with them. We know your needs are unique and we’re here to listen. Together, we know that we... --- ### Checkout - Published: 2014-01-20 - Modified: 2020-04-05 - URL: https://digitalshiftmedia.com/login/checkout/ --- ### Profile - Published: 2014-01-20 - Modified: 2020-04-05 - URL: https://digitalshiftmedia.com/login/profile/ --- ### Pay Monthly Website Design Features Highlighted - Published: 2014-01-05 - Modified: 2019-06-10 - URL: https://digitalshiftmedia.com/pay-per-month-web-design/pay-monthly-website-design-features-highlighted/ Pay Monthly Web Design Solutions are Designed for Growing Businesses. With Pay Monthly Web Design there is No Contract and No Setup Fees!  Pay Per Month for your Website, Domain name, Email Address, and Everything You Need.  See more Pay Monthly Web Design Features Below. Responsive Website Design is Device Ready Your website will work correctly on every screen Optimized core to load quickly Custom Business Website Design Custom professionally coded website Support the latest HTML5 Social Media Integration Integrate your social media accounts with your website Website Analytics & Traffic Reporting Get up-to-date reporting and track your progress Local SEO Search Optimized Optimized to increase local business searches On-page SEO Optimization Keyword optimization and training Fast Secure Hosting Domain and email accounts included Website framework and fragment caching optimized to increase page load speed Content Creation for SEO Hierarchy Content creation including copy, graphics, and images Landing Pages Easily create landing pages with our platform Backups & Security Backups and secure servers Enhanced framework security   --- ### Pay Monthly Websites Great For Business - Published: 2014-01-04 - Modified: 2020-03-29 - URL: https://digitalshiftmedia.com/web-design/pay-monthly-website/ Pay Monthly Website Solutions for Your Business Pay monthly website solutions were started by us to allow businesses to get a full-service digital marketing experience month-to-month. We did not want to lock in our customer to a contract, because we want happy customer no just customers. Digital Shift was started in 2007 in Kitchener, Ontario. Feel free to watch our first ever video. A No Upfront Costs, No Excuses Business Website Design Company with Pay Monthly Websites How does our pay monthly website differ from our website design competitors? Most website design companies do not offer monthly business website plans. Digital Shift specialized is business website design offers a pay monthly website design solution. We call this our pay monthly website solution for businesses.  Monthly business website pay plans are a fresh idea to designing, updating, and managing a website for your company! They offer a great deal of value without a significant upfront cost. More about Pay Monthly Business Websites With out pay monthly business website plans, you simply subscribe to a monthly payment plan that covers your website design, development, domain name registration, and email setup. There are no website set up or website transfer fees making Digital Shift the right choice for your small businesses website or enterprise ecommerece website. We will work with our team of professionals to design a custom website for your company. Your Account Manager Brett Dooley Email: Brett@digitalshiftmedia. com Toll-free: 1-855-482-4242 Is there an opportunity cost of me not having a professional looking website? ... --- ### Pay Per Month Web Design - Published: 2013-10-22 - Modified: 2019-06-14 - URL: https://digitalshiftmedia.com/pay-per-month-web-design/ Pay Per Month Web Design! A Fresh Idea to Website Design. Growing Businesses choose Pay Per Month Web Design options because they offer flexibility and superior value. The service is scalable, which means you can change your package to suit your needs as you grow. Pay Per Month Web Design means No Setup Fees and No Contracts, which means we are always earning your business with our great support and service. Watch our 30 Second Video to learn more about how a Monthly Website Solution can Benefit Your Business or Visit Our Testimonials.   https://www. youtube. com/watch? v=e05_OfxViyE Watch our Business Website Info Video Pay Per Month Web Design Provides a Complete Business Solution How does our pay monthly business website differ from our website design competitors? Most website design companies do not offer monthly business website plans. Digital Shift specializes in business website design and offers a pay monthly website design solution. We call this our pay monthly website solution for businesses. Monthly business website pay plans are a fresh idea to designing, updating, and managing a website for your company! This offers your business a great deal of value without a significant upfront cost. More about Pay Per Month Web Design Solutions With our pay monthly business website plans, you simply subscribe to a monthly payment plan that includes your website design, development, domain name registration, and email setup. There are no website set up or website transfer fees, which makes Digital Shift the right choice for your small business website or enterprise e-commerce... --- ### Contact Us - Published: 2013-07-30 - Modified: 2022-01-29 - URL: https://digitalshiftmedia.com/contact/ Have a question? Get in touch to speak with a seasoned digital marketing expert. Have all of your questions answered during your complimentary strategy session. Learn how we can help you reach your business goals today. Digital Shift is a Canadian owned and operated digital marketing company. We have been serving customers across North America since 2007.  Digital Shift® implements data-driven solutions that increase your sales and help you grow your business. Digital Shift® specializes in working with smart franchises and businesses that need a better solution. --- ### Affiliate Program Agreement - Published: 2013-07-23 - Modified: 2020-06-07 - URL: https://digitalshiftmedia.com/ppc/partner-affiliate-program/affiliate-program-agreement/ Digital Shift's Affiliate Program Agreement This Agreement contains the complete terms and conditions that apply to your participation as a member of the DigitalShiftMedia. com Affiliate Program. THIS IS A LEGAL AGREEMENT BETWEEN YOU AND DIGITAL SHIFT CORPORATION. BY CLICKING ON THE "ACCEPT" BUTTON AT THE END OF THIS DOCUMENT YOU ARE AFFIRMATIVELY STATING THAT YOU HAVE READ AND UNDERSTAND THE TERMS AND CONDITIONS SET FORTH HEREIN AND ARE AFFIRMATIVELY INDICATING YOUR ACCEPTANCE OF THIS AFFILIATE PROGRAM AGREEMENT AND YOU AGREE TO BE BOUND BY THE TERMS HEREOF. YOU CANNOT BECOME A MEMBER OF THE AFFILIATE PROGRAM UNLESS YOU HAVE ACCEPTED EACH AND EVERY TERM HEREOF. 1.  Enrollment in this Program.  To begin the enrollment process, you will submit a completed Program Application through our website. Your account will be instantly active in our program. We will evaluate your account in good faith to ensure you comply with all our rules and agreements. We may reject your account if we determine that your site is unsuitable for the Program for any reason, including, but not limited to, if your site incorporates images or content that is unlawful, defamatory, obscene, harassing or otherwise objectionable, such as sites that facilitate illegal activity or promote violence or promote or assist others in promoting copyright infringement (collectively, "Content Restrictions"). 2.  Utilizing Links on Your Site.  As an affiliate website of Digital Shift Corporation, you may use any form of promotion you choose, consistent with the terms of this Agreement. You may use banner advertisements, button links and/or text links to our site (the... --- ### Partner and Affiliate Program - Published: 2013-07-23 - Modified: 2022-05-14 - URL: https://digitalshiftmedia.com/ppc/partner-affiliate-program/ Generate Monthly Recurring Revenue from your Website Traffic! What is the Website Affiliate Program About? UNLIMITED Monthly Recurring Earning Potential DEDICATED Affiliate Team to assist you FREE Affiliate Membership How can I get coupons to give to my referrals? Coupon codes are provided to you by your account manager. The person you refer must enter the coupon code at the time of checkout. If the visitor uses your coupon, then you will get the commission. How will I be paid? We can pay you via cheque or PayPal. Chques are sent out quarterly once the account balance exceeds $100. PayPal accounts are paid monthly. We will pay you as an Independent Contractor, and commissions will need to be filed with appropriate authority following your local and federal governing laws. For more information on how to file Independent Contractor earnings, please contact your local government agency. Cookie Tracking Information Our affiliate program uses cookie tracking to track and award sales made through the referral link. The tracking cookie is valid for 60 days and is awarded on a last click basis. This means that  if someone uses your link before sign up, it will overwrite any other affiliate cookie currently in their system. If someone clicks your affiliate link, but then clears their cookies, then we cannot be sure you will get credit for the sale. How do I track my sales activity and commissions? You can view your account status, sales activity, commissions and much more by logging into your affiliate... --- ### Video Marketing Services - Published: 2012-03-01 - Modified: 2021-07-25 - URL: https://digitalshiftmedia.com/video-marketing-services/ Need Video Marketing Services? More businesses are requesting video marketing services. But why? Despite video marketing becoming increasingly popular, businesses have realized its powerful reach. However, you only have roughly a minute to deliver a compelling message to your viewers. Recently, Digital Shift has branched into video marketing, knowing how powerful of a marketing tool it is. As such, Digital Shift Marketing Videos are easy to buy, easy to send, easy to forward. Video Marketing is the perfect solution for getting and keeping your audience’s attention. These gems are so appealing that they are sure to be shared between clients, friends, and colleagues. Video Marketing from Digital Shift is the state of the art way to do it with style and not break the bank. Check out our digital marketing promotional video below! http://digitalshiftmedia. wistia. com/medias/941z2fjp91? embedType=async&videoFoam=true&videoWidth=640 With so many tools nowadays, anyone can get started with video marketing. However, regardless of how easy a tool makes it sound, it does involve a significant amount of time and effort and can take up to many hours or days of getting the great video you want, even more so when you have raw footage. With Digital Shift branching into video marketing, we dedicate our time and effort to our customers who require video marketing services. By creating a video to enhance your content on web pages, your home page, landing pages, and much more, you can capture more people who may be simply not interested in the other content you have to offer. Videos can... --- ### Testimonials - Published: 2011-09-18 - Modified: 2020-10-17 - URL: https://digitalshiftmedia.com/about/testimonials/ --- ### Frequently Asked Questions - Published: 2011-08-22 - Modified: 2020-11-23 - URL: https://digitalshiftmedia.com/about/faq/ Where Can I Learn More About Digital Shift? You can learn more by visiting our about us page, watching our testimonial video, or checking out our latest results and case studies. Can You Manage My Google My Business Account? Absolutely! We can optimize and monitor your Google My Business, reply to your reviews (per your approval), and skyrocket your engagement by managing your Google My Business account daily. Your posts will be localized to your market, uploaded, and posted manually. Do I Need SEO If I Already Have Someone Looking After My Local Business Listings? If you want serious results, we certainly think so! Local business listings management is just one small component of Local Marketing. Chances are your competitors are also using a similar business listings service, in addition to other strategies to outrank you. Since this is a very popular question that we get, our team created a page just dedicated to more information about local business listings. Can You Write Blogs For My Location? In most cases, we can write blog posts specifically for your franchise location on your localized blog. A local blog feature can be turned on by your website provided through corporate upon your request. In-depth localized content helps move the needle because it is valued by both your ideal customers and Google. Can You Use My Own Photos for Social Media Updates? Absolutely! We will set up a shared upload folder for you to upload your photos and files. Following branding guidelines, we... --- ### Affordable Pay Monthly Website Business Plans - Published: 2011-08-19 - Modified: 2020-07-06 - URL: https://digitalshiftmedia.com/pay-per-month-web-design/monthlyplans/ "A professional website designed by Marketing Pros... Now available to you, without technical or cost barriers. " Start-up Pricing Business Pricing With Digital Shift you're covered with an outstanding support team and a 100% satisfaction guarantee! Plus get all the benefits of no long-term contracts, transparent pricing, and no setup fees. Did you know that most website design companies do not offer monthly business website plans? Digital Shift specializes in business website design and offers a pay monthly website design solution. Most of our new customer either have an older website or have designed their first website themselves when the business was just getting started. Digital Shift Creates websites that are keyword optimized, responsive to search engines, social media, and online advertising. Your website is regularly maintained and updated so that you can focus on what you do best. No Large Upfront Costs + No Long-term Contracts = No Risk To You Our clients typically bundle websites with other services such as our Pay Monthly Local SEO Services and PPC Management Services. Monthly business website pay plans are a fresh idea to designing, updating, and managing a website for your company! Digital Shift's services offer a great deal of value to your business without a significant upfront cost. Website Design With Monthly Payments Our plans are not a do-it-yourself digital marketing, search engine optimization, and website solutions. Digital Shift offers your business marketing and website design with monthly payments. If your company is smart, and since you are considering our service we... --- ### Free Non-Profit Hosting - Published: 2011-08-02 - Modified: 2018-09-30 - URL: https://digitalshiftmedia.com/non-profit/ Free Non-Profit Hosting for Not-For-Profit Organizations Why We Offer Free Hosting to NPOs? For Not For Profits that use our website design service we provide, Digital Shift is offering its hosting service free of charge to all Registered Canadian Non-Profit Organizations. We have developed this program to provide Non-Profit organizations with a free online solution. Request Additional Information About Our Free NPO Hosting Program This program helps to promote the organization and its cause to the world. Non-profit organizations receive the NPO Plan free of charge (or can use the value of the NPO Plan as a credit to upgrade to another hosting plan). The community outreach program offers free hosting and requires the non-profit organization to own a domain name and to maintain it's email. If the organization does not own a domain name, it can register one with Digital Shift. We can also setup your Google for Non profits account once you are approved if you require assistance. This will allow your NPO to get free access to enterprise-grade tools including Gmail for Work, calendars, and collaboration tools. Popular Email Options for Non profits: Office 365 Nonprofit - Online Web Services & more for Nonprofit Google for Non Profits Digital Shift offers email accounts starting at $3/user per month. Other Useful Resources: MailChimp for Nonprofits Who Qualifies and What's Included? You must be a registered Canadian not-for-profit organization in good standing. Pre-approval of the Google Non profit program automatically qualifies enrolls you into our free non-hosting program. To get... --- ### CMS - Published: 2011-07-29 - Modified: 2021-07-25 - URL: https://digitalshiftmedia.com/web-design/cms/ Content Management Systems Benefits: Access your website's content from virtually anywhere Plugins and apps are available from most providers and platforms including Apple and BlackBerry Better collaboration between multiple users and website guests Get things done more efficiently by reducing repetitive tasks Control user access and functions with user profiles WYSIWYG (What You See Is What You Get) editing enables you preview your changes before you finalize them Easy to use one click uploads Access your website from any remote location Flawless integration with social media such as Facebook, LinkedIn, and Twitter   What is a CMS? CMS is an acronym for Content Management System. It is an online based system created to simplify managing, organizing, and publishing web information. A CMS allows users to create, manage, and publish their content with an easy to use and intuitive interface. How Do I Use a CMS? Not only will we provide you with training and resources, but we will also support you before, throughout, and after each project. We provide two hours of training included in every project to make sure you have a thorough understanding of your new system. CMS Choices We have used many different systems over the years. Some CMS' are free like WordPress, Joomla, and Drupal. CMS' can be customized and many come with a wide variety of plugins. Whichever CMS you choose will we teach you how to manage your entire website. I am Non-technical! A CMS allows non-technical users to make changes to a website with very little training... . --- ### Web Design or Web Redesign - Published: 2011-07-28 - Modified: 2021-07-25 - URL: https://digitalshiftmedia.com/web-design/web-design-web-redesign/ Styles, Best Practices, and Technology all Change. Give your existing website the face-lift it deserves. Bring your website up-to-date! If you already have an existing website, we can update or rebuild it - we do NOT need to start from scratch. Your online reputation is not something to take lightly. Companies unsatisfied with their current website refuse to market it and lose out on opportunities. If you are at all uncomfortable about the look of your website, please contact to explore your options. Newer technology allows for better integration, services, and functionality. We can help integrate your website to services such as Facebook, LinkedIn, and Twitter. We can also make it easy for you to manage all of these services from one location. A Redesign is economical and viable A website redesign is a solid investment. A redesign will increase your credibility through a professional design, an easy-to-use user interface, and social media integration. Your redesign will offer greater visual appeal, provide better functionality and usability for yourself and your customers. Improving these areas of your website will increase your confidence! You will be proud to show off the new look. If your current website is not delivering or looks dated, you might want to ask yourself, "is it time for a change? " Think of it as a renovation A website redesign does not mean starting all over. If you worked hard to get your content, chances are we can build off it and improve it. Digital Shift can work... --- ### Internet Marketing - Published: 2011-07-28 - Modified: 2016-06-25 - URL: https://digitalshiftmedia.com/internet-marketing/ Business Internet Marketing Solutions Digital Shift is always listening to its clients. In business, we commonly hear phrases like "cash is king" and "no cash flow, no payroll. " We all get it! Your complete internet marketing solution can start on a monthly budget. Many of your clients, especially start-ups, are finding this less of a burden then coming up with thousands of dollars up front for a quality implementation. Many of the benefits include: getting a website up and running instead of saving up for one, one low monthly rate instead of a larger cash investment, free social media integration, training, and search engine registration. Content Managed Websites Already have a CMS system in mind? We will help you choose a system that is flexible enough to do what you want it to do. We will integrate your brand to the design of your website and train you how to use the system. The basics - domain names, hosting, email... We got you covered. Branding Solutions Logo Design - have a logo idea and need help making it digital? Or not sure where to get started? We can assist you with this process. We have done this for many clients! Our process includes an initial meeting to get a full understanding of your brand, concept designs, your approval, modifications, your approval (again), and finally, a quality finished design for you to use for online and print. Business Card Design - if the Staples templates just don't do it for you, we... --- ### Why Choose Digital Shift? - Published: 2011-07-28 - Modified: 2024-12-29 - URL: https://digitalshiftmedia.com/about/why-choose-digital-shift/ The Top 10 Reasons to Choose Digital Shift Choose Digital Shift as your local SEO marketing partner! We have been trusted by franchise business owners, professionals, and marketing managers since 2007. Digital Shift focuses on quality, value, timeliness, experience, and your satisfaction. Our franchise SEO plans are designed with you in mind and are structured to help your business grow! Here are the top reasons why Digital Shift will be the only local SEO company you will ever need: 1. You'll Be Our Only Client in Your Service Area Digital Shift works for you, and only you, and have 100% of your best interest at heart. Delivering exceptional service and aggressive growth results means limiting who we work with. That's why Digital Shift only works with one business type in one service area and is 100% exclusive. 2. SEO for Home Service Franchisees is All We Do Digital Shift does one thing really, really well and that's rank and generate local leads for home service franchises. Our local marketing processes, strategies, and people are completely focused on generating more qualified appointments, more quickly. 3. Measurable Results No cherry-picked reports here! With Digital Shift you get 100% transparent reporting and data ownership. Tracking is location-specific and done daily to give you the most up-to-date data and KPIs while allowing us to make profitable decisions quickly. 4. Work Directly With Experts Get the right advice to succeed. With Digital Shift, you'll have access to a whole crew of experienced local marketing experts... --- ### Web Hosting - Published: 2011-07-22 - Modified: 2021-07-25 - URL: https://digitalshiftmedia.com/web-design/web-hosting/ What is Web Hosting? Web Hosting is an Internet service that allows people and businesses to store content such as on websites and makes it available on the World Wide Web. Without your website being hosted, there would be no way for anyone to view your website. Your website is created using many different file types. These files need to be stored where they can be accessed by an Internet browser. Your files need to be stored on a server that is connected to the internet. A web hosting company has many servers that are constantly monitored to ensure the information on them is secure. Why Choose Digital Shift? That's easy! We make hosting your website easy by offering fast and reliable support. All you have to do is tell us what package you would like and we set it up for you right away. If you are not certain what you need, please feel free to contact your Account Manager. We will email you as soon as your account is set up. If you need help transferring an existing website or would like us to design a new website for you, contact us and we will be happy to assist you. Digital Shift Web Hosting Offers Outstanding service Lightening fast response time 99. 99% up-time guarantee 24 X 7 support Daily backups No contracts No hidden fees Free set up Check Out Our Hosting Packages Have a look through our competitively priced packages. If you don't see a package that... --- ### Pay-Per-Click PPC Management - Published: 2011-01-26 - Modified: 2022-02-19 - URL: https://digitalshiftmedia.com/ppc/ Your Pay-Per-Click PPC Management Experts! Be where your customers are at the right time with Search Engine Marketing. The right offers at presented at the right time will yield significant results! Work with a team that understands how to deliver real results. Whether you have run ads before or are new to Search Engine Marketing, Digital Shift® can work with you to improve your performance and sales. Search Engine Marketing, when done correctly, can reap valuable rewards and long-term profits. PPC management, when done correctly, can reap valuable rewards. It is very likely that your prospective customers are already in their last buying stage when they click on ads shown on top of search engines. As such, it is important to be ranking for the right and relevant keywords pertaining to your business. Proper PPC management takes time, effort, and the most effective tools available on the market. As experts in this field, Digital Shift will manage your PPC account that will help bring in more customers. AdWords and Bing Ads PPC Management Solutions! This will help you AdWords campaign PPC management services help your business achieve effective Search Engine Marketing (SEM) by managing and developing effective keyword lists, expanding value keywords, and optimizing ads through A/B testing. Campaign management gives your business an edge by constantly analyzing and improving keywords and positions.  We will help your business get the right traffic. Whether you are a local, national, or e-commerce business, we can help attract the right customers. Why Choose Us? ... --- ### Who We Are - Published: 2011-01-26 - Modified: 2021-03-07 - URL: https://digitalshiftmedia.com/about/who-we-are/ About Our SEO Agency We’re a Canadian digital marketing agency that specializes in maximizing Google My Business and SEO practices to empower home service franchisees. Since 2007, we’ve provided marketing solutions that get results for our clients by increasing site traffic, gaining more leads and converting searchers into paying customers. When you choose to partner with Digital Shift, you choose to experience considerable growth. Though data driven decision-making and expert optimization strategies, we’ll put your company at the top of Google’s search results. You’ll be the only business we work with in your service area, so you can trust we’ll always put your needs first.   Our Values Build Relationships: Develop and foster long-term relationships with our clients and business partners. Leadership: Empower clients and business partners alike to experience growth and increased revenue.   Strive for Excellence: Committed to outstanding work quality, high-performance marketing strategies and corporate responsibility.   Team Synergy: Work collaboratively to assess client needs and meet business goals.   Earn Trust: Integrity, honesty and transparency in everything we do. Community Involvement: Give back to the community. Our Mission To help 100,000 franchisees grow and profit with innovative search engine optimization. Our Vision To be the go-to search engine optimization expert for home service franchisees. Our Commitment Digital Shift is dedicated to delivering measurable results while providing superior service. We strive to work with our clients and provide them with professional search engine optimization services that promote and grow their business. Our company has grown continuously since our inception because of... --- ## Posts ### Should You Invest in SEO and Marketing During a Recession? - Published: 2023-02-02 - Modified: 2023-02-03 - URL: https://digitalshiftmedia.com/seo-marketing-during-a-recession/ - Categories: SEO Is Marketing During a Recession Worth It? Over the course of the past few years, businesses of all types, sizes and descriptions have been forced to navigate uncharted waters as we make our way through a rapidly-changing, global economic downturn. Many business owners are looking for ways to cut costs in order to weather the storm intact, and the marketing budget makes for a tempting target in uncertain times. But is it the right move to stop or start SEO during a recession? And, if you can only keep one, is advertising or SEO the better choice for your business needs? Choosing the Right Option for Marketing During a Recession In modern times, the internet is the most crucial arena for marketing almost any business, product or service to consumers. There are a lot of different methods of delivery and strategies, but they tend to break down into two key categories: paid advertising, and organic traffic from search engine optimization (SEO). Advertising is when you pay a fee to have your ad displayed on a search engine, website or social media feed, while SEO involves maximizing your online presence with optimized content, link building, and much more in order to increase your ranking and appear high up on search engine results pages (SERPs). Benefits of marketing during a recession include: Showing customers that your company is strong and stable Capitalizing on long-term ROI post-recession Better cost-benefit advantage from decreases in active competition Build brand loyalty with existing customers Opportunity to... --- ### Is CTR (Click-Through Rate) Still Important For SEO? - Published: 2022-08-23 - Modified: 2022-08-23 - URL: https://digitalshiftmedia.com/is-click-through-rate-important-for-seo/ - Categories: Google Analytics Click-Through Rate: Still Important If there’s one thing you can expect from Google’s algorithms and SEO best practices, it's that they can change at the drop of a hat. As digital marketers, we know this better than anyone, and we’re always ready to adjust our practices to help our clients stay competitive despite these changes. On August 22, 2022, Google began implementing their ‘Helpful Content’ update, intended to make it easier for Google Search users to find content that relates to their search queries. Though time will tell exactly what kind of effect these updates will have on search engine visibility and ranking, we’re confident that our commitment to providing unique, original and valuable content means that content created for our clients will not be penalized under the new algorithm. That being said, it’s perfectly understandable that you may have some questions about the nitty-gritty of how these changes will impact your franchise’s SEO strategy and services provided by an expert local SEO company. In this article, we’ll address one such concern: how this update will impact click-through rate. What Is CTR And How Does It Impact SEO? The click-through rate, commonly abbreviated as CTR, is a measure of the proportion (or percentage) of users who click on a link out of the total number of users who see it. For example, a page on your site that appears on the first SERP (search engine results page) may be seen by 1,000 people but only clicked on by 10. This... --- ### How To Refresh Old Content For SEO - Published: 2022-08-23 - Modified: 2022-08-23 - URL: https://digitalshiftmedia.com/how-to-refresh-old-content-for-seo/ - Categories: Content How To Refresh Old Content For SEO A big change is upon us—Google’s ‘helpful content’ update is here. Knowing that SEO strategies are always improving and changing, content marketers are always the first to find out and are several steps ahead of everyone else. Well, except for those Google employees working on the algorithm changes themselves. Those who have been sitting in front of the computer all day monitoring potential Google algorithm changes have probably been shaking their legs nervously, but your local SEO company saw it coming. Some digital marketers get so busy keeping up with rankings and algorithms that they completely forget what their readers need. If you have an existing audience, you will already have a customer profile that gives your business authenticity with real-life data. Not only have your customers benefited from the values of your content, but also the trustworthiness of your service. However, conversion doesn’t stop here. Your old content from five years ago might have drawn your ideal customer towards your services and even converted them, but the evolving SEO algorithms will always put a dent in your path and kick your valuable blog off the first page of the SERP. In order to avoid disappearing to page 10, you will need to re-evaluate your content and be aware of any and all significant changes within your industry. Your first thought might be to re-optimize keywords, but this is no longer enough. Your new goal is to solely chase your customer by writing... --- ### How To Write Good Meta Descriptions - Published: 2022-08-23 - Modified: 2022-08-23 - URL: https://digitalshiftmedia.com/how-to-write-good-meta-descriptions/ - Categories: SEO How To Write Meta Titles With The Most Value Creating great content for any website requires a lot of considerations, the least of which is the meta description that readers in your audience will see when they find your webpage in online search results. After your meta title, the meta description is the second thing people will see when they find your content online. That’s why any local SEO company will tell you it’s important to ensure that your meta description accomplishes all its essential goals and convinces readers to click on your page rather than all the competing pages they can see. But what makes one meta title better than another? That’s a question that can mean the difference between converting an online searcher into a visitor to your site or enabling them to find a different web page that more effectively draws their attention. Taking the time to confirm what a meta description should do, and how to make sure that it’s well-crafted, helps to ensure that the rest of your web content will be fully effective. What Should A Meta Description Do? A meta description is more than just a simple description of your website or web page. As one of the first impressions that your website will make, a meta description plays an important role in drawing more people—and therefore more web traffic—to your website. There are multiple ways that an effective meta description will draw people in, but the three most basic functions of a... --- ### What Is Google’s Helpful Content Update? - Published: 2022-08-18 - Modified: 2023-11-05 - URL: https://digitalshiftmedia.com/what-is-googles-helpful-content-update/ - Categories: Content Have You Heard The News? Anyone who follows SEO-related news has probably heard about the new update announced by Google on August 18, 2022, called the ‘helpful content’ update. via GIPHY This update heralds a big change in how Google will rank websites. As such, it’s important that you understand why Google is rolling this update out, how it is expected to work and how it may affect both your SEO rankings and your local SEO company’s approach to content strategy. The new helpful content update is Google’s latest effort to make sure the sites they choose to rank at the top of search engine results are relevant, high-quality and satisfying to Google users. This concept in general is nothing new, but the helpful content update is a new tool that will help Google accomplish their mission. Google’s goal is to showcase original content that is likely to satisfy the searcher by meeting their expectations because it has been written by people, for people—not by AI software for search engine results. How Does The Helpful Content Update Work? The helpful content update works by introducing a new ranking signal that applies across an entire website to indicate whether the overall content on a given site displays expertise, authority and trustworthiness. via GIPHY Google’s automated systems will use the signal, along with other pre-existing signals, to determine whether a site is producing high-quality content that meets the needs of readers who seek it out. Google uses a machine-learning model to automate... --- ### How Does Blogging Help SEO? - Published: 2022-06-05 - Modified: 2022-06-06 - URL: https://digitalshiftmedia.com/how-does-blogging-help-seo/ - Categories: SEO How Does Blogging Help SEO? 7 Major Benefits of Keeping An Active Blog As a business owner, you already know how important search engine optimization, or SEO, is for the success of your business. Boosting your online presence is integral to standing out from your competitors, but there’s no single way to do this. An effective SEO strategy requires using multiple SEO tools, one of which is a content strategy. You’ve probably heard that posting blog posts is part of many businesses’ digital marketing strategy, but if you’ve ever thought, “how much does blogging help SEO? ”, you’re not alone. As a leading home service SEO company, we’re here to tell you that there are numerous benefits of blogging to your SEO strategy. The short answer to the question, “how does blogging help with SEO? ”, is that it makes a big impact on your on-site, or on-page SEO. To learn about how it makes this impact, and how to get the most out of your site’s blog, keep reading. An Integral Part of Your On-Site SEO Strategy When we talk about on-page, or on-site optimization, we’re referring to the SEO work that is done on your business’ website to make it easier for Google search engine algorithms to recognize your site as reputable and valuable, and subsequently rank it higher up on the search engine results page (SERP). The main components on on-site SEO include: Keyword integration Meta titles Meta descriptions Alt text on images Inbound links And your content (of... --- ### How to Respond to Negative Reviews - Published: 2022-05-10 - Modified: 2022-05-10 - URL: https://digitalshiftmedia.com/how-to-respond-to-negative-reviews/ - Categories: Google My Business How to Respond to Negative Reviews: The 10 Best Practices (and Response Examples! ) Even though every business gets them, negative online reviews still cut deep. Whether justified or not, you’ll probably want to send a response defending your business immediately. After all, 97% of people say that online reviews—both positive and negative—impact their decision about whether or not they want to give their business to a given company. Though you can’t control the words people use to define and label your business, you can control your response. Responding to negative feedback is an important step in offering excellent customer service. The way you respond to less-than-ideal feedback has a significant impact on how the review impacts your profits and overall reputation. How Bad Business Reviews Impact Your Company  You’ve poured your heart and soul into your business, so it’s no surprise that you feel angry and defensive about negative feedback—especially if it’s unfair. A single bad review has the power to adversely impact your business by: Resulting in a loss of revenue Harming your company’s reputation Dissuading future customers from trying what you have to offer Despite the potential for these negative impacts, the likelihood of this occurring is more dependent on the ratio of positive reviews to customer complaints and the way in which you respond to negative reviews. Why Bother Responding to Negative Reviews?   As long as you don’t have so much negative feedback that your average customer rating on your Google Business Profile is sitting below five... --- ### Help! My Google My Business Listing Was Suspended - Published: 2021-09-16 - Modified: 2021-11-13 - URL: https://digitalshiftmedia.com/google-my-business-suspended/ - Categories: Google My Business Need Help With a Suspended Listing? Discovering your Google My Business account has been suspended can leave you feeling vanquished. Not to mention, it’s a frustrating experience because Google won’t tell you what went wrong to maintain the privacy of its users. While it’s not ideal, it’s important to know what to do if you get suspended. To help you have peace of mind during a stressful situation, we’ve broken down what you need to know about suspended GMB listings. Hard Suspension VS Soft Suspension There are two types of suspensions, soft and hard. Soft Suspension This is when you login to your GMB account and see the “suspended” label indicating the account has become unverified. While speaking with Google, they’ll refer to your account as being disabled. You won’t have the ability to manage your listing, but it will still appear in Google and Google Maps. A soft suspension usually happens because of an issue with the user or Google account—not the actual business. A soft suspension will not usually impact your ranking if it was wrongfully suspended and is later reinstated. However, you will likely lose photos and customer reviews. Important: When an account is suspended, all the accounts managed by that user will also be suspended. For example, if an agency manages your account and they’ve been suspended from GMB, you need to remove them as a Manager before appealing to Google. What Do I Do if My Account Gets Disabled? Review the Google My Business Guidelines... . --- ### Google My Business Insights vs. Google Analytics: What's The Difference? - Published: 2021-08-12 - Modified: 2021-09-29 - URL: https://digitalshiftmedia.com/google-my-business-insights/ - Categories: Google My Business Google My Business Insights vs. Google Analytics: What's The Difference? While Google My Business Insights and Google Analytics are both important metrics, they each measure different things. Business owners should be made aware of these differences to better understand how each metric impacts their overall local marketing goals. Google Analytics shows traffic and activity that happens on your website. Google My Business Insights shows traffic and activity for your GMB listing. Why is this important? Google Analytics helps you understand how well your content marketing strategy is performing, and gives you a sense of how many warm leads are finding your site. These may be prospects interested in your services, but they might also be individuals who've come across your content for the first time and are not quite ready to make a commitment. Whereas, GMB Insights illustrates how many hot leads have found your website through your GMB listing. While they've still clicked on your website link, the key determining factor here is that searchers going through GMB are more likely to be at the final stage of the sales funnel: They need a home service provider, and are about to commit to your company. So, are GMB Insights more valuable than Google Analytics? In a sense, yes. Google designed GMB to be like the first page of your website. The platform's entire goal is to get your business found by appearing in searches on Google and Google Maps—particularly "near me" searches. If a customer is already looking for... --- ### Why You Shouldn't Hire a Cheap SEO Company - Published: 2021-08-12 - Modified: 2022-01-29 - URL: https://digitalshiftmedia.com/risks-of-cheap-seo-services/ - Categories: SEO The Risks of Cheap SEO Services As most business owners know, search engine optimization is a key part of your digital marketing strategy. It helps get your content ranking on Google's first page, where it can be seen by your target audience in organic search results. Without SEO, your website and digital content has no direction and can't compete in your niche. You also will receive little to no organic traffic. Yet, you may be worried about how SEO strategies will factor into your company's marketing budget. You may be tempted to cut costs by going with "affordable SEO services. " We've put "affordable SEO services" in brackets for a reason. While a small business' budget is very different from a large corporation and everyone has a different definition of what's affordable, "affordable" all too often actually means cheap. And cheap SEO services are a problem. What Are Cheap SEO Services? Naturally, your marketing budget will dictate how much your company can reasonably afford to spend on search engine optimization services. However, even within your budget there is a big difference between professional and cheap SEO services. These days "cheap" has become synonymous with poor quality, and this is true when it comes to digital marketing as well. Cheap search engine optimization doesn't just refer to the price point. It also refers to the quality of customer service, work quality and results you will receive. With high-quality, trusted SEO services, you can rely on the agency to implement strategies that actually... --- ### What Does an SEO Agency Do? - Published: 2021-08-07 - Modified: 2024-12-01 - URL: https://digitalshiftmedia.com/what-does-an-seo-agency-do/ - Categories: SEO If you have a business, you have a website — and if you have a business website, you've probably heard of SEO. But when you try to find out what an SEO agency does, exactly, and whether you actually need to hire one, all you get is a lot of buzzwords like "conversion rate optimization. "  That's why we've put together this handy guide to explain what SEO is, why you need it, and what you should expect from an SEO team with a solid search engine optimization strategy. We answer many of the common questions we are asked by potential SEO clients who are wondering if they need the help of a professional SEO agency. Need to know more? Give Digital Shift a call to speak with an SEO professional and get a free, no-obligation assessment of how search engine optimization can benefit your business. What Kind of Services Should My SEO Agency Provide? When you're shopping around for an SEO service, you want to make sure they're doing everything necessary to get you the maximum bang for your buck. While there are a lot of search engine optimization companies out there, they are not all created equal. Here are some of the services your chosen SEO agency should offer. Competitor & Keyword Research Efficient, thorough keyword research is one of the most essential elements of the SEO process. It's very difficult to rank high for generic, popular keywords because they're so competitive. It's far more valuable to focus optimization... --- ### Questions to Ask Before Investing in a Franchise - Published: 2021-07-28 - Modified: 2021-07-28 - URL: https://digitalshiftmedia.com/questions-to-ask-before-investing-in-a-franchise/ - Categories: Local SEO Top 20 Questions to Ask Before Investing in a Franchise So you want to invest in a franchise. You've done your research and looked into what type of franchise you're interested in running, and perhaps you've even connected with a franchisor in your area. Before your initial meeting, it's important to ensure you're prepared by knowing what questions to ask. Investing in a franchise has many benefits; you gain independence; you’re likely to be successful because of the support from the franchisor; and you get to be your own boss. However, each company is different. Just how much autonomy you have and support you receive will vary greatly depending on the franchisor—and that's just the tip of the iceberg. There are a number of questions you need to ask your franchisor before knowing if you've found the right franchise. Continue reading to discover what these key questions are. 1. How Did the Franchise Get Started? Before you invest in a franchise, it's important that you choose a company that's a good fit for you. You will become part of a conglomerate, so it's important you have a good relationship with the franchisor. While you likely have already done your own research about the franchise, it's still important to learn as much as you can about the company's background—particularly about the founder's motivation for starting their franchise business. That way, you can establish if your passions and values align. 2. What is the Background of Your Executives? It's important to know... --- ### Google Maps Marketing 101: What to Know - Published: 2021-07-27 - Modified: 2023-02-25 - URL: https://digitalshiftmedia.com/google-maps-marketing/ - Categories: Google My Business What You Must Know About Google Maps Marketing Your Google Maps listing is a critical marketing tool for your business. Not only is it an entirely free service, but it will also help you get discovered by new customers, generate more business and stand out from your competitors. But why is Google My Business (GMB) so important anyway? For starters, Google Maps is the most popular navigation app, with 67% of consumers choosing it over other apps. This means that the majority of online searchers trust GMB when it comes to finding businesses online. On that note, the average business receives more than 1,000 customer searches per month, with 84% of these coming from discovery searches (where a consumer looks for a search term related to your business and your listing appears). That's 1,000 qualified leads that are looking at your business listing! Not only that, but roughly 83% of businesses appear in discovery searches more than 25 times per month, and around 34% of businesses are seen in discovery searches more than 1,000 times per month. Comparatively, around 79% of businesses receive more than 25 direct searches per month, while roughly 13% receive more than 1,000. This is where potential customers are inputting your business' name directly into Google, and it's likely that at this point they're already considering hiring your services or purchasing your products. Essentially, without a Google My Business listing, you're putting your company at a serious disadvantage. As all savvy business owners know, the future... --- ### 16 Questions to Ask Before Hiring a Google My Business Manager - Published: 2021-06-10 - Modified: 2022-01-29 - URL: https://digitalshiftmedia.com/google-my-business-manager/ - Categories: Google My Business What You Must Know Before Hiring Your Next GMB Manager Whether it's a small, independent shop or a major corporation with multiple locations, being a business owner is a lot of work. It's not just about making a product or offering a service anymore—you also have to be a marketing and technology whiz to help potential customers find you online. If you want to build your online presence and increase your profits in the real world, a strong and well-maintained Google My Business (GMB) listing can accomplish exactly that. You may be thinking, "I really don't have the free time to spend clicking around online every day," but there's a simple solution to that problem: hire a Google My Business manager. There are a lot of options online for Google My Business management services, but like anything else in life, they are not created equally. How can you find a GMB manager who will work efficiently and effectively for you to make a real difference in the success of your business? This guide will explain sixteen questions you should ask before sealing the deal so you can ensure that you've found a management solution that is the right fit for your company. Why is Google My Business So Important? It may seem strange at first that we're claiming a simple business listing on a search engine can have such a strong, lasting impact on your business. A few years ago it may have been fair to consider GMB "just a... --- ### SEO vs. PPC vs. Social Media: The Ultimate Guide - Published: 2021-06-06 - Modified: 2021-06-06 - URL: https://digitalshiftmedia.com/seo-vs-ppc-vs-social-media/ - Categories: Google AdWords, SEO, Social Media SEO vs. PPC vs. Social Media:  Which is Better? If you're a business owner, then you know how important marketing is. You've probably heard of SEO and PPC, and are likely already using a social media account to try to bolster your business. But all too often, we hear from entrepreneurs who are not getting the results they want from their marketing strategy. They're posting on Facebook, but no one seems to see it. They're writing blogs, but their content isn't standing out. Simply having an online presence is hardly enough to make an impact, gain customers and—at the end of the day—boost your bottom line. There are an infinite number of business owners, just like you, trying to make a splash in an ocean of search results. Everyone is vying to land on Google's first page—but it too often feels like only a select few gets there. So, what sets apart the successful brands from the rest? Having a strategy. This involves knowing your marketing tools inside and out, working hard consistently to get results, and choosing the right digital marketing team to implement these strategies for you. But where do you start? By getting a firm grasp on best practices and understanding the tools at your disposal. That's why our marketing experts at Digital Shift have broken down SEO, PPC and SMM. No jargon, no confusing marketing mumbo-jumbo that leaves you feeling in the dark. Instead, we've laid it out so you can walk away feeling like an... --- ### 10 Strategies to Increase Your Google My Business Reviews - Published: 2020-09-05 - Modified: 2021-02-20 - URL: https://digitalshiftmedia.com/increase-google-my-business-reviews/ - Categories: Google My Business Did you know that 90% of customers read your reviews before visiting your business? Among those, reviews on Google My Business are some of the most trusted. Additionally, 85% of customers don’t trust reviews that are more than three months old and 40% of people only look at reviews from the past two weeks. It almost goes without saying that having a thoughtful strategy to boost your Google My Business reviews is integral to your brand reputation, the growth of your company and your local ranking. At Digital Shift, we understand it can feel overwhelming to create a strategy that not only gives your business more reviews, but more positive reviews. That’s why we put together this blog post, so you can learn how to grow your Google My Business reviews—while growing your business as well. Why You Need to Have a Google Reviews Strategy Google My Business reviews have the power to impact your business on multiple levels. Before we dive into how to increase reviews through implementing a thoughtful strategy, it’s important to understand why you need a strategy in the first place. Convert More Leads into Customers We already know that the vast majority of prospects are reading your reviews before visiting your business. But why are Google My Business reviews so powerful? Reviews act as social proof, meaning that people are more likely to trust the experiences of others who have already used your service. The more favourable, recent, in-depth and plentiful your reviews are, the... --- ### How to Create Compelling Google My Business Posts - Published: 2020-07-16 - Modified: 2021-02-20 - URL: https://digitalshiftmedia.com/google-my-business-posts/ - Categories: Google My Business When thinking about Social Media, businesses usually gravitate towards a few key platforms - Facebook, Twitter, Instagram, and LinkedIn. But one of the most overlooked Social Media platforms is Google My Business. This platform can help to support your overall digital strategy when used effectively, and really deserves more attention than it currently receives. Many companies see Google My Business as a one-time profile update - claim your business listing, add your operating hours, add a few images, and make sure your ratings connect. The posting feature often goes unused without someone looking after Google My Business Management. GMB posts are essential to increasing your local rankings, and they’re pretty easy to create. Following a simple GMB posting strategy can help you maintain and grow your local search presence. That’s why we’ve compiled our 9 Top Tips for making the most out of your Google My Business social media platform by boosting your engagement.   Before discussing how to create more compelling Google My Business (GMB) posts, let’s review some of the different types of posts that you should consider.   The types of business posts available to you may vary based on the geographic location of your business, as well as the business category you operate within.   The 6 Types of Google My Business Posts  What’s New  This is your spot to provide general information about your business. Use this type of post like other social media feeds, updating your customers about new services, or highlighting some of your past work... . --- ### Facebook Boosted Post vs. Ad: What's the Difference? - Published: 2020-06-10 - Modified: 2022-08-16 - URL: https://digitalshiftmedia.com/facebook-boosted-post-vs-ad/ - Categories: Social Media There are 1. 62 billion daily active users on Facebook. That means everyone, from your grandmother to your nephew, is using the social media platform. What does this statistic mean for business owners? It tells us that our customers are on social media, specifically Facebook. And if your customers are there, so should your business. Maintaining an active Facebook business page is essential for business success. Marketers can use boosted posts and ad campaigns to connect with new customers and generate sales. But do you know the difference between a Facebook boosted post vs ad campaign? These two tools may seem similar, but they deliver very different results. Let's review Facebook boosted posts, Facebook ads, and when to use what. Facebook Boosted Posts Facebook boosted posts are created from existing page posts. Facebook boosting allows users to promote regular Facebook posts to reach a wider audience. Before boosting, the only people who saw your business's Facebook posts were those who followed your page. But times have changed, and you can buy views.   If you don't have a loyal following on social media, organic posts, or the posts you don't spend money on, are only seen by a few people. The average organic post reaches 6. 4% of your page's followers. Due to low organic reach, many business pages add money to their posts. Boosting guarantees your posts are seen and reaches people outside of your followers. Boosted posts are an excellent way to demonstrate what your team can do. A landscaper may... --- ### In-House vs. Outsourced SEO: Which Is Right For Your Business? - Published: 2020-02-02 - Modified: 2024-12-01 - URL: https://digitalshiftmedia.com/in-house-vs-outsourced-seo/ - Categories: SEO When dealing with SEO, there are two directions that most businesses can take and that’s whether to do in-house or outsource it to another company to deal with.   During these turbulent times of the outbreak of COVID-19, the pandemic has affected a lot more than just our health. Businesses have suffered huge losses and so much so that some have gone under because of the lack of funds and inability to keep it going despite any help that’s given from governments and local authorities. Households are suffering too, but one thing is clear - that the internet is reigning supreme.     As many of us work from home or not working due to the virus, we’re all spending a lot more hours online. A lot of businesses have begun looking at how they can continue to make their business thrive. Playing the long game when it comes to SEO seems to be a decision that many are making in the hopes that it pays off when we’re out of this bizarre period.   However, when it comes to working on your SEO, do you hire in-house professionals to help, or do you outsource it? This article will look at what is worth doing for your business when it comes to SEO.   What Is SEO? SEO stands for Search Engine Optimization. This is essentially the practice of increasing the quantity and quality of traffic for your website through organic search results. So in the most basic description, it’s a... --- ### How to Fix Low Google Ranking For Your Business - Published: 2020-01-18 - Modified: 2024-12-01 - URL: https://digitalshiftmedia.com/fix-low-google-ranking/ - Categories: SEO Achieving a high level of traffic is essential to any business with an online presence. The more people that you can bring to your site, the more chance you will have of generating sales.     But if you’re not attracting many visitors to your website, what can you do?   There are several strategies that you can put in place to increase the traffic to your website, with search engine optimization being one of the most effective.     Here’s how you can fix your low google ranking for your business or website.     What are Google Rankings?   When completing any Google search, the entry that is returned first on the search engine results page (SERP) is the one that Google deems to be most relevant to the search term.   Google uses a complex set of varying factors to create sophisticated algorithms that will determine the ranking position for your business or website.     The types of things that may improve website rankings include:  The use of keywords throughout the site The use of internal and external links of every page Page load speeds Whether the site is optimized for mobile devices   There are currently close to 2 billion websites online. Whenever Google is handling one of its 5. 6 billion daily searches, all of these sites have to be checked and ranked for relevance.     So, if your business has a low Google ranking, it is because the content on your site does not appear to be relevant... --- ### Best Practices for Generating Leads Online For Your Business - Published: 2019-12-14 - Modified: 2021-10-17 - URL: https://digitalshiftmedia.com/generating-leads-online/ - Categories: SEO Are you struggling to get the leads you need? Whether you have a brick and mortar store or you are selling exclusively online, everyone has to remain competitive to get customers. A sound and sturdy approach for generating leads online is essential but can be difficult to find. But -  you’re in luck! Here, we’ve curated a list of our best tips, tools, and platforms for getting more qualified leads online using just your website.   Why Does Online Lead Generation Matter?   We are in an age where so many salespeople are struggling to get by; people think that they have hit their limit with regards to how many people they can sell their products to. In reality, this is not the case. Those that work hard to target new leads find solutions using online lead generation. The modern business depends on generating leads online as it allows you to get more traffic, and turn into customers. The foundation of this is a good quality approach to generating leads online. Platforms Generally speaking, the platforms for generating leads online fall into two categories; paid and non-paid media.     Paid Paid media is a tactic where you pay money to promote content on a third-party platform. The usual outlets relating to paid media include social media platforms like Facebook or Linkedin as well as PPC tactics, and many more. It gives you more control over what you want the viewer to do. Using paid media drives traffic with a specific objective in... --- ### The Ultimate Multiple Location SEO Guide for Franchises - Published: 2019-11-07 - Modified: 2020-06-06 - URL: https://digitalshiftmedia.com/multiple-location-seo/ - Categories: Local SEO, SEO It’s a big job to create an SEO strategy, but it’s even more significant when you have more than one location or franchise. It’s up to you to create an effective local SEO strategy for your business - as well as all of those business locations that you have.   That’s where a lot of people tend to feel overwhelmed. Planning and executing a strategy for multi location SEO is not easy, even when you are a local SEO pro. When you’re dealing with more than one location, your options for optimizing local SEO become that little bit trickier. The first key is not to feel overwhelmed by it all. It takes some extra organization and planning, sure, but it’s possible to put together a multi location SEO strategy without coming apart. If you learn the basics of local SEO, you’re already in with a chance of getting this right. With time and effort, you’ll be able to cash in on the customers locally who are ready to start buying from your client.   Almost half of all Google and search engine searches are local ones - 46%, to be exact. This means that if you don’t already have local multi location SEO set up for your business, there is a ton of traffic and sales that you could be missing out on. The good news, though, is that with a couple of changes here and there, you could start attracting targeted traffic to your online website. You could also... --- ### Automotive Digital Marketing: What Every Car Dealership Should Know - Published: 2019-06-17 - Modified: 2020-04-05 - URL: https://digitalshiftmedia.com/automotive-digital-marketing-what-every-car-dealership-should-know/ - Categories: Google AdWords The digital marketing industry will grow to $77. 056 billion by 2023. This is to say that all sectors and businesses should take advantage of digital marketing. Specifically, automotive digital marketing should be an area of interest for car dealerships. Today’s customers are widely different from those that were there a few years back. The processes and techniques of marketing are changing. As a car dealer, how can you make use of automotive digital marketing to grow your business? It all begins by understanding the concepts that make digital marketing successful. In automotive digital marketing, here’s what you need to know. 1. The Five Micro-Moments of the Car Buyer Five significant questions run in the mind of a car buyer before they make the final decision. I). Which Car is The Best? Most of the car shoppers who enter a market do so without knowing the type of car to buy. However, they’ll consider factors like safety, family-friendliness, and fuel consumption. II). Which is the Right Car for Me? While making considerations for the best car, buyers will go deeper into weighing practical options. They’ll develop a checklist for vital features that’ll best suit their needs. They’ll check if there are adjustments they can make to make the car more suitable. III). Is it Affordable? As the shoppers begin to narrow down their options, the next most crucial consideration will come into play. This is the cost factor. They’ll explore payment options that are right for them. Options like leasing vs. buying... --- ### How Much Do Facebook Ads Cost & Their Benefits - Published: 2019-06-09 - Modified: 2022-05-14 - URL: https://digitalshiftmedia.com/how-much-do-facebook-ads-cost/ - Categories: Advertising on Facebook How Much Do Facebook Ads Cost Did you know that Facebook is one of the most visited websites? The site boasts a whopping 2. 2 billion monthly and close to 1. 5 billion daily active users, a trend that is expected to keep growing over the years. With such huge traffic, it’s safe to say that this social media giant is one of the best venues to create demand for your products or services, through advertising. It's no wonder why so many users are searching for "how much do facebook ads cost" on Google. They want a straight forward answer to questions that require several factors covered in this blog. Facebook advertising is an investment that demands in-depth evaluation in order to get the most out of your marketing efforts. For this reason, it’ll be wise if you first understand how much do Facebook ads cost and the factors that impact the cost. To make this entire process easy, the Digital Shift team has developed a Facebook advertising cost calculator tool. If you're in a hurry you try our free facebook ads calculator tool straight away.   It's really easy to use, all you have to do it enter in your targets and it will instantly calculate your Facebook ad cost requirements. Facebook Advertising Cost Broken Down  According to a recent report by one of the Facebook Marketing Partners, the cost of advertising on Facebook is determined on two criteria: cost per click (CPC) and cost per thousand impressions (CPM). On average, CPC costs $0. 26... --- ### Benefits of Social Media Marketing for Service Businesses - Published: 2018-08-30 - Modified: 2019-06-14 - URL: https://digitalshiftmedia.com/benefits-of-social-media-marketing-for-service-businesses/ - Categories: Social Media What are the Top Benefits of Social Media Marketing? Whether you personally use social media is up to you. However, if you are a service business or franchise, you should be using social media marketing in your digital marketing campaigns. Check out our blog about social media for franchises here. With so many different platforms, there is certainly at least one that will for you to reach your ideal audience. Service business owners and franchises are taking advantage of this powerful trend that does have a learning curve to it. What are marketers saying about social media marketing? Hubspot has found that 92% of marketers in 2014 have claimed that social media marketing is of great importance in their campaigns. They have received an increase of 80% of traffic to their websites strictly through social media marketing. Social Media Examiner has acknowledged the importance of social media. As more and more marketers are jumping on the social media marketing bandwagon, they are forgetting one important question. How do you use it properly? Social media marketing requires effective tools to be a valuable investment. The problem begins with a lack of understanding of how to optimally use social media. Let's have a closer look at how social media services can help your service business or franchise! Increased Brand Recognition With so many people on a variety of different platforms, by being on the right channel will get you increased brand recognition. People will be discovering your business and what products and/or... --- ### How the Google Guarantee Will Impact Your Home Services Business - Published: 2018-07-30 - Modified: 2021-07-08 - URL: https://digitalshiftmedia.com/how-the-google-guarantee-will-impact-your-home-services-business/ - Categories: Google Local Services Ads Google Guaranteed: What You Need to Know for Your Home Services Business While it is still a new concept, the Google Guarantee is quickly staking its claim as an internet advertising game-changer. In 2018, the popular search engine celebrated its 20th anniversary. Twenty years earlier, the world was a very different place. In 1998, Apple released the first iMac, Michael Jordan was playing basketball for the Chicago Bulls, and Google was born. Fast-forward to the present, and Google is positioning themselves to be more than just the most utilized information source on the planet. Now they also guarantee the work of some of the local businesses you may hire. Need to know more? Digital Shift has the latest information on the Google Guarantee and what it means for your home services business. What Does the Google Guarantee Mean? With the Google Guaranteed program, Google is making things easier for you. They have entered into the operation of vetting businesses on behalf of their users. Prior to this development, users were only seeing the businesses with the deepest pockets make it to the top of the page. Now, Google wants to make sure the best-qualified business is showcased first and foremost. Google is making it clear how much they believe in the work of each business and their own robust vetting process. When you choose your preferred vendor for a job through the use of Local Services Ads, their work will be guaranteed by Google for up to $2,000. In order... --- ### Top 10 Social Media Tasks You Should Do Daily - Published: 2018-05-14 - Modified: 2023-02-25 - URL: https://digitalshiftmedia.com/top-10-social-media-tasks-you-should-do-daily/ - Categories: Social Media With more than 2. 2 billion monthly Facebook users, it's no big surprise why every business now utilizes social media to market its brand. Social media marketing aids in SEO goals, improving reputation and brand recognition, and it allows you to connect with your customers. But understanding how it works and doing the marketing are two different things. There are a ton of social media tasks to handle, from creating interesting new content, replying to comments, and appropriately posting content across different platforms like Pinterest and Instagram. But to even begin thinking about all that, you have a lot of metrics to study and a data-driven schedule to organize. To help you get started, or continue growing, here is a list of the top 10 social media tasks you should do every day. 1. Post New Content The most critical task in social media marketing is to post fresh, new content on a regular basis. Even a simple image post or tweet can spark engaging conversations between you and your followers. Constantly posting announcements or promos can also bring in new followers, and potentially new customers. Why is it important to post new content each day? Well, for starters, chances are your competitors post regularly. If you don't keep up, your content will be yesterday's news and all your followers will be busy engaging with the competitor's posts instead of yours. But more importantly, posting regularly helps improve your visibility and SEO. After all, social media channels are also searched engines in... --- ### Why Most SEO for Franchises Doesn't Work and How to Do it Right - Published: 2018-05-09 - Modified: 2021-05-02 - URL: https://digitalshiftmedia.com/why-most-seo-for-franchises-doesnt-work-and-how-to-do-it-right/ - Categories: Local SEO, SEO Some people say trying to manage SEO for franchises is like trying to herd cats. It's a frustrating experience, full of  "No, don't do that! " and "Oh, come on! ". The main issue with SEO for franchises is the complexity added with the more locations and personalities you add into the equation. But it can be done successfully... we promise. To prove this, today we're going to list the biggest problems facing today's franchises when it comes to their SEO, and how you can work around them. Problem #1: Lack of SEO Knowledge From Corporate In most cases, the top level people have little to no knowledge of SEO for franchises or even SEO basics, for that matter. They just throw money at the problem and want to know why it's not fixed yet. Most often when it comes to SEO for franchises, they will just outsource the SEO optimization to an agency (like us). This is the right move, but often creates a game of broken telephone. Best practices and updates now have to travel from the agency to the corporate contact to the franchise owners. Or, the company may decide to build their own internal marketing team, which can take one of those layers of miscommunication out of the chain. But in-house SEO teams don't always work out because corporate notices: Their spending is going to employee surcharges (which can be 25-40% above their salary) like taxes, benefits, sick days, and mat leave, instead of SEO. SEO employees tend to prefer working... --- ### Top 15 Secrets to Google AdWords Success - Published: 2018-04-20 - Modified: 2020-11-23 - URL: https://digitalshiftmedia.com/top-15-secrets-to-google-adwords-success/ - Categories: Google AdWords Do You Find Yourself Complaining How AdWords is Expensive and Competitive? Even more, you then recall how you have tried Google AdWords in the past, but the results have been disappointing. This kind of thinking will drive your business to stagnation while your contenders continue to enjoy easy profits as they take the market share. Get to understand that AdWords is a necessary tool that when you increase your knowledge curve, implement the various techniques presented in this article, your business will have no choice but to grow in size and revenue. With this article as your guide, you will learn how to transform your full AdWords campaign from being slightly thriving to being outrageously profitable. More specifically, you will learn: How to make more money from every conversion you obtain How to release concealed pockets of profit from your AdWords account Guaranteed ways in which you can amplify profits and sales while using less effort How to bid on keywords not only for conversions but for sales Here are 15 insider secrets to double sales and profits  with your Adwords PPC campaigns #1: Single Keyword Ad Groups Keywords are just the tip of the iceberg and if you want to transform your PPC campaigns into a powerful revenue creating machine. You need to learn how single keyword ad groups and search terms function. In fact, learning how to use Single Keyword Ad Groups is critical as it allows you to better manage your Ad and the keyword. Using ad groups... --- ### Top 10 Reasons Why Social Media Marketing for Franchises is a Must - Published: 2018-04-20 - Modified: 2019-06-10 - URL: https://digitalshiftmedia.com/top-10-reasons-why-social-media-marketing-for-franchises-is-a-must/ - Categories: Social Media If you own a franchise and you have not stepped into digital marketing, it's time you do. Social media marketing for franchises is necessary to make your business thrive. You need the help of social media to take your franchise to the next level and reach the widest possible audience. Let's get into the 10 reasons why you need social media marketing. 1. You'll See Improved Search Engine Rankings What does social media marketing for franchises and organic search engine results have in common? Keywords, of course. If you start writing stellar content on your website with the right keywords, you'll get some attention from the search engines and your rankings will begin to improve. This has been a known fact of SEO. However, what is the relationship between social media and search engines? The sole purpose of search engine metrics is to bring users the best and most relevant content. If something you post on social media gets many likes and shares, then the search engines will decide your post is useful and bump it up in the rankings. Franchises should ensure all of the content they create is engaging and shareable. Of course, incorporating keywords into your social media campaigns is also important. You should include relevant keywords into snippets, ad campaigns, pictures, and other relevant content. Grow Followers & Include Your Links If you grow your followers on social media, your SERPs (search engine results page) ranks will see a boost. This tends to work as a well-oiled machine,... --- ### Stop! This Essential Google Local Services Ads Info Could Change Your Business - Published: 2018-02-27 - Modified: 2020-08-01 - URL: https://digitalshiftmedia.com/google-local-services-ads/ - Categories: Google Local Services Ads In 2015, Google rolled out their highly anticipated Google Home Services as a beta program. The program was slated to promote home services such as plumbers, HVAC, and much more. In October 2017, Google Home Services was rebranded and rebooted as Google Local Services. Google Local Services ads are available in select cities and they are changing the way home service companies are advertising online. In this article, you will get an in-depth look at what Google Local Services are and how to leverage local ads for your business. What Are Google Local Services Ads? Google Local Services Ads (LSA) are ads specifically for home service providers that are Google guaranteed. Local Services Ads are placed at the very top of Google above AdWord Ads, Google Maps and organic listings. In addition to better placement, advertisers are charged per lead instead of per click or conversion like traditional pay-per-click models such as Google AdWords. LSA are currently available in select US cities. Categories and home services provider available may vary by location. If there's one thing that's certain, it's that home service searches start on Google. Consumers that need their air conditioner serviced or their plumbing looked at, traditionally turn towards the search engine giant to find the best choice in their area. Google Local Services ads go beyond Google Analytics and conversion tracking. Google Local Services not only recognize the consumers' needs, they allow you to place your business at the top of the search engine. That's a big deal. Consider this: on desktop, the first... --- ### The Ultimate 20-Point Landing Page Checklist - Published: 2018-02-16 - Modified: 2021-09-11 - URL: https://digitalshiftmedia.com/ultimate-20-point-landing-page-checklist/ - Categories: Google AdWords Our checklist reveals the top 20 landing page optimization must-haves. If you want your landing pages to drive leads and generate sales, you need to make sure they're designed smartly. Our ultimate landing page checklist will help your service business triple conversions. Find out how to boost conversions now! You probably already know that the landing page is the most important part of your website. After all, that page can determine whether a random visitor turns into a lead for your business or a stat in your bounce rate. Maybe you've even read a few landing page checklists already, trying to figure out what strategy to use. If you're still unsure about how to design your landing page, you're not alone. Lots of marketers and business owners are. The truth is, even with a ton of articles on landing pages out there, it's hard for business owners to find something that applies to them. The optimal conversion rate is going to be different for a Fortune 500 vs. a small business, for example. Don't worry -- we've created a comprehensive landing page checklist that covers everything you need. If you follow the steps listed here, you'll create an effective page. Read on for the ultimate, 20-point landing page checklist. 1. One Primary Call To Action First things first -- you want to make it as obvious as possible what you'd like your visitors to do once they've found your site. Do you want them to sign up for your newsletter, or are you more interested in guiding them towards the sale that you're running? This is your call to action. Whatever it is, it should be easy to identify and powerful. Your call to action should be on a button with contrasting colors so that it stands out from the rest of the... --- ### Digital Shift Featured on Clutch! - Published: 2018-02-06 - Modified: 2023-02-25 - URL: https://digitalshiftmedia.com/digital-shift-featured-on-clutch/ - Categories: Local SEO How can Digital Shift help grow your business? This is the first question we ask our clients. The team at Digital Shift takes the time to understand your strategic business needs, and from there, identify the appropriate solution. Our diverse experience in SEO, PPC, social media management, and other related services has allowed us to deliver successful campaigns in a highly competitive marketing climate. We’ve made our motto simple: to work smarter and deliver the best possible customer service while doing it. But we also practice what we preach, constantly seeking out new ways to engage buyers and improve existing client relationships. Clutch, a B2B market research firm, based in Washington, D. C, has helped us accomplish this twofold goal. Currently, Clutch features 8,232 internet marketing companies. Each agency is evaluated via a set of 12+ quantitative and qualitative criteria. This includes the quality of a portfolio, social media engagement, and types of clientele. The platform allows the average buyer to easily compare companies and diligently select an appropriate partner. The crux of their research methodology centers on client reviews. Clients don’t leave short testimonials typical of similar platforms, but rather, are directly interviewed by Clutch Analysts, and prompted to discuss their collaboration in detail. The resulting reviews reveal useful insights into a partnership, and discuss important relevant details, such as business challenge, cost, and project management. Already, we have one comprehensive review published to our profile. The CEO of a video production company, whom we provided a digital marketing strategy,... --- ### Everything You Need to Know About Sales Funnels - Published: 2017-12-08 - Modified: 2021-07-25 - URL: https://digitalshiftmedia.com/everything-you-need-to-know-about-sales-funnels/ - Categories: Advertising on Facebook, Google AdWords, LinkedIn Marketing - Tags: Sales Funnels People visit your site. Prospects become leads. Then the smallest hiccup occurs. And you're back to square one. You get frustrated, even infuriated. But we can't get mad at our site visitors. Without a seamless customer experience, it's impossible for a prospect to take the necessary steps to become a customer. Did you know that the average conversion rate is 2. 35%? This shows that it's not easy to create the kind of experience that leads a prospect through the buying process. But optimizing sales funnels does just that. Let's explore how it's done. Why Do We Need Sales Funnels? What do you think your most important tool is to get new business? Is it your telephone system? Is it the Internet? Is it social media? Is it YouTube Ads? Actually, it's none of these. The single most important tool is a tool that you can't touch or see in a physical way. It's your sales funnel. And yet the sales funnel remains one of the most misunderstood tools across industries and businesses large and small. That's why those who harness its power truly have that competitive edge. Because of their lack of understanding, your competition wastes time, money and human resources ineffectively trying to drum up new business. They spend too much for too little. Their businesses don't thrive as they should. But you can be different. You can learn how to optimize sales funnels to make all your efforts more effective with greater ROI. How Doesn't the Sales Funnel Work? ... --- ### Track Phone Calls with Google Analytics Event Tracking in 3 Easy Steps - Published: 2017-11-17 - Modified: 2019-06-15 - URL: https://digitalshiftmedia.com/google-analytics-event-tracking/ - Categories: Google Analytics - Tags: Google Analytics Event Tracking What is Google Analytics Event Tracking? Google Analytics event tracking tracks anything that a user clicks on your website. This can include clicking phone numbers, email address, download links, sign-ups, form submissions, outbound links or any other calls-to-action. What a Typical Phone Number Link Looks Like Below is an example of basic link code that triggers a phone call when the "CALL (855) 482-4242" is clicked on from a mobile device. CALL (855) 482-4242 Adding Google Analytics Event Tracking Here is what the Google Analytics tracking component is made up of: onclick="ga(‘send’, ‘event’, ‘category’, ‘action’, ‘label’, value, {‘NonInteraction’: 1});" Step 1: define your variables: For our phone call tracking event, the variables are defined as so: Category = Phone Call Tracking Action = Click to Call Label = 855-482-4242 Value = (none) NonInteraction = (none) In the scenario, the category is called “Phone Call Tracking” to make it easier to track phone calls across the entire site. The action is called “Click to Call” to identify that the user needs to click on the phone number to initiate the action. The label has been set to “855-482-4242” because this is the phone number that is being clicked and tracked. For this example, we won't assign the event a value, so it doesn’t need to appear in our code. The NonInteraction option is set to false by default, but if we want to assign it as true we can do so by defining the variable within two curly brackets and setting it to... --- ### Add Google Conversion Tracking in 5 Easy Steps - Published: 2017-11-09 - Modified: 2018-08-24 - URL: https://digitalshiftmedia.com/google-conversion-tracking/ - Categories: Google Analytics - Tags: Google Conversion Tracking Add Google Conversion Tracking in 5 Easy Steps This blog post will walk you through how to add google conversion tracking code to your website with Google Analytics. Prerequisites for completing the setup include having google analytics set up on your website as well as having full admin access to your google analytics account. Step 1: Access Analytics Access your google analytics account. Select your website property and view, then click on the goals to continue to the next step.   Step 2: Add a Google Conversion Tracking Goal Click "new goal" to create your first goal. Step 3: Google Conversion Tracking Goal Setup Google has several options for predefined goals that you can set up. We will be setting up a custom goal as part of this tutorial. A custom goal allows you to select and specify your own settings. Step 4: Goal Description Enter a name for your goal. For this tutorial, we will be choosing a destination type goal. This goal is reached when a user reaches a specific page. Although it is common to track goals based on events and clicks, Digital Shift prefers to forward prospects to pages because it gives you an opportunity to build the relationship and explain what happens next.   Step 5: Add Your Goal Google Conversion Tracking Details Add the URL that you will be redirecting your prospective customer to when they complete an online form or quote. Please note that you will need to setup your contact form to perform this... --- ### Understanding Facebook Ad Placements - Published: 2016-12-10 - Modified: 2020-08-08 - URL: https://digitalshiftmedia.com/facebook-ad-placements/ - Categories: Advertising on Facebook Facebook Ad Placements Guide When advertising on Facebook, your ads will appear slightly different depending on where they appear. You can modify your ads, so they appear differently in the mobile news feed, desktop news feed, right-hand column, as well as on Instagram. The purpose of this blog is to provide you with a step by step tutorial about the guidelines of Facebook ad's and why each one is unique from its brothers and sisters. Ad Placement Guide Mobile News Feed This is how  your ads will appear in the Facebook mobile news feed. Social Information: see how people have engaged with your business Business Name/Headline: the name of your business or title. Maximum 40 characters Text: attract customers by informing them about your product or service Images or Video: attractive images and video make your target audience more likely to engage with your ad Call to Action (Optional): customizable button that encourages people to click to find more information Design and Technical Recommendations Image Ratio: 1:9:1 Image Size: 560 x 292 pixels Text: 110 Characters maximum Headline: 1-2 Lines depending on length Link Description: 1 Line (recommended to have as few as possible or your image reach may be impacted) Call to Action Options: Shop Now, Book Now, Learn More, Sign Up, Download, Watch More, Contact Us, Apply Now, Request Time, See Menu Desktop News Feed This is how your ads will appear in the Facebook desktop news feed. Social Information: see how people have engaged with your business Business... --- ### How to Generate (and Convert) Leads with Social Selling - Published: 2016-12-04 - Modified: 2019-06-12 - URL: https://digitalshiftmedia.com/generate-and-convert-leads-with-social-selling/ - Categories: Social Media Social Selling: Generate and Convert More Leads When mastered, using social selling to generate and convert leads can be the most powerful tool in your arsenal. Read on for how to make the most of social. Social Selling is the future of sales. With the rise of the internet and social media, consumers have more avenues for research and information than ever before. Customers no longer go to salespeople to learn about products they're interested in. They do the research themselves and go to salespeople only for the final purchase. With this massive dynamic shift, salespeople have to find new ways of positioning themselves in the decision-making process. We're going to discuss what your goals should be with social selling, the metrics by which you can track your success, and some tools you can use to help you achieve those goals. Generating Leads with Social Selling Build an Online Presence One of the most important aspects of using social media for businesses is establishing your company as an authoritative source in your industry. Be sure to share current news stories that relate to your business or industry and start a conversation with your customers by commenting on it or asking questions. Remember: sales always come down to a conversation with your customer, and social selling moves that conversation to a wider audience online. Be sure to monitor the conversations online to understand what customers are saying about your brand or industry. This process is called "social listening" and it is... --- ### LinkedIn Ads Targeting Options - Published: 2016-12-01 - Modified: 2020-09-05 - URL: https://digitalshiftmedia.com/linkedin-advertising-targeting-options/ - Categories: LinkedIn Marketing Linkedin Ads: Targeting Options Infographic   What to use this infographic on your website? Use the code below: Download the JPEG, Hiqh-Quality JPEG, PNG , High-Quality PNG or PDF version. Please include attribution to https://digitalshiftmedia. com/ with this graphic. What are LinkedIn Advertising Targeting Options? LinkedIn advertising targeting options provide you with the unique opportunity to target over 467 million professionals. You can target anyone from an organization including CFO's, CPA's, CEO's, Marketing Managers and everything in between. If your ideal customer is on LinkedIn and works for a business you can target them. With LinkedIn advanced targeting options you can target by experience, education, and account targeting. Experience Targeting Facebook advertising options on LinkedIn allows you to target professionals based on their traits as well as the company where they work. More specifically, you can target by: Job function- inferred from member entered job title Job title- current or past title standardized from member-entered and industry standard job titles. Job seniority- inferred from member-entered job title Skills- member entered skills in the skills and endorsements section on their profile, skills mentioned in their profile text, or inferred skills based on their listed skills Company Name- current or past employer listed on member's profile Company Industry- the industry of the company at which the member is employed Company Size- as listed on the company page of the member's current employer All these segmentation options allow you to target virtually any professional, across any... --- ### How to Create a Business Page on Linkedin | Step-by-step - Published: 2016-11-28 - Modified: 2021-02-21 - URL: https://digitalshiftmedia.com/create-business-page-linkedin/ - Categories: LinkedIn Marketing Creating a Business Page on Linkedin Have you ever wondered how to create a business page on LinkedIn? Many businesses are limiting their potential by not having a LinkedIn company page. LinkedIn company pages have a number of different benefits compared to a LinkedIn personal profile, including visibility and search engine optimization. Company pages help users learn about your business, brand, commercial services as well as job opportunities. A properly optimized page can also help with your business, or franchise SEO and social media efforts by making you more discoverable online. Plus, having a Linkedin Company page can also help users conduct their information and evaluation search on the Linkedin channel before deciding to work with you. Benefits of Having a LinkedIn Company Page It showcases your company, not just one or two employees Employees act as indirect company ambassadors Tangibly measure the impact of your updates Monitor and be notified when someone mentions your company or brand Promote your latest, most important news Showcase your specialist services How to Create a LinkedIn Company Page Company pages help other users learn more about your business and the services you offer. By adding a company page, you can also educate them on the benefits of your products or services. Before you can create your own company page, you must have a personal LinkedIn profile. You must also ensure that your company doesn't already have a page on LinkedIn and that you yourself, meet the requirements to add a company page on... --- ### What is LinkedIn Used For? - Published: 2016-11-26 - Modified: 2018-08-24 - URL: https://digitalshiftmedia.com/what-is-linkedin-used-for/ - Categories: LinkedIn Marketing What is LinkedIn Used For & How Can It Benefit Me? Have you ever tried searching what is LinkedIn used for? Chances are you are not alone! LinkedIn is the world's largest professional social network, specifically designed for the business community. The website was co-founded by Reid Hoffman, Allen Blue, Jean-Luc Vaillant and Konstantin Guericke. In 2016 LinkedIn had just over 467 million professional members and continues to grow and expand. The social networking website has two membership options available for anyone who wishes to sign up. The first option is the basic membership, which allows members to establish connections with different people they know. It can be people they have gone to school with, work with, or know from a different group they are a part of. The second type of membership is LinkedIn Premium. Premium LinkedIn accounts are an investment! The premium plans aren't cheap and cost between $30 to $120 per month. LinkedIn premium accounts are not for everyone, and there's nothing wrong with having a basic LinkedIn account. LinkedIn's majority of premium users consist of job seekers, recruiters,  and sales professionals. According to co-founder Reid Hoffman, approximately 27 percent of Linkedin subscribers are recruiters.  If you decide you want to give premium a try, then you can, but if you decide it isn't worth the investment then you can return to the basic free membership. What is LinkedIn Used For? The goal of the website is to help connect different business people of all ages and... --- ### How to Advertise on Linkedin - Published: 2016-11-20 - Modified: 2019-06-12 - URL: https://digitalshiftmedia.com/how-to-advertise-on-linkedin/ - Categories: LinkedIn Marketing - Tags: Advertising on LinkedIn Learning How to Advertise on LinkedIn Have you ever wondered how to advertise on LinkedIn? While some might consider LinkedIn a smaller player when compared to other social networking websites like Facebook or Instagram, it does have its benefits. LinkedIn is a highly targeted communications and networking channel that offers marketers a fantastic opportunity to reach over 267 million users. Furthermore, LinkedIn actually has extremely precise targeting methods available. LinkedIn targeting options help you prospect better! The first factor is that LinkedIn has a wide range of targeting options, including but not limited to job title, employer, skills, interests, or industry. The second factor is that LinkedIn profiles contain more detailed, current, professional information similar to what you would find on a resume. Facebook does not give you access to over 260 million resumes, just random interests, hobbies, and other irrelevant business targeting information. If you want your ads to actually reach your professional target market then you have to start leveraging LinkedIn's advertising features. Creating a LinkedIn Advertising Campaign The first step in learning how to advertise on LinkedIn is to familiarize yourself with the program's basic features.  Before you can create an Ad campaign you need to ensure you have a LinkedIn account, a basic understanding of who you wish to segment (your target market), ad copy, and possibly some video prepared.  Once you complete these simple steps you can start creating advertisements. Step One Go to the LinkedIn Ads Login Page and click on any of the "Create Ad" buttons. There... --- ### 5 Simple Ways to Up Your Referral Traffic and Get More Leads - Published: 2016-11-16 - Modified: 2021-07-25 - URL: https://digitalshiftmedia.com/5-simple-ways-referral-traffic-get-leads/ - Categories: SEO Business Leads: 5 Ways To Up Referrals and Win Leads There's a hack to earning new business leads - and it lies in optimizing your referral traffic. We're sharing 5 simple ways you can get more leads by referrals. Are you looking for new business leads or a way to increase the amount of traffic to your website? While there are plenty of practical options out there to up referrals and win you leads, one of fastest and best routes to success often goes unnoticed and could be just what you need to make a difference in your business and gain popularity for your brand. So what is this hidden golden opportunity we speak of? We’ve got two words for you: referral traffic. What is Referral Traffic? Referral traffic is a term used to describe the visitors to your site that come from direct links on other websites, rather than directly from searches. When someone clicks on a link and is taken to another site, tracking software—such as Google Analytics or HubSpot—counts that visitor as referral traffic. Why is Referral Traffic Important for Business Leads? By increasing the “page rank” of your site, referral traffic can boost your rankings in Google search results. Not only can referral traffic help to achieve so-sought-after high rankings in Google, but it also provides a steady source of traffic outside of search engine hits. By driving targeted visitors to your website, referral traffic can help increase revenue, as the visitors it sends to your site are more... --- ### What to Expect From an SEO Recommendations Report - Published: 2016-10-08 - Modified: 2018-08-24 - URL: https://digitalshiftmedia.com/seo-recommendations-report/ - Categories: SEO - Tags: SEO Recommendations Report The Typical SEO Recommendations Report Breakdown! SEO Reports come in all different shapes and sizes. These reports are used to simulate an SEO audit and often times do a great job at identifying common technical SEO problems quickly! The quality of these reports varies, but often they are able to provide business owners useful tips to enhance SEO score and, as a result, increase their ranking in Google. Business owners and professionals can benefit from a Local SEO report as well as technical SEO reports. Popular Types of SEO Reports: Local SEO Reports: This report is designed to provide information about your business name, address, phone number, and website consistency across the internet to help you enhance your local and map rankings. On-Page SEO Report: This report is designed to provide information about your web page, headings, keywords, and descriptions to help you with organic search engine rankings. Off-Page SEO Report: This report analyzes links to your website from other sources (backlinks) as well as the keywords associated with them (anchor text) to help with organic search engine ranking. All of these reports provide analysis and recommendations based on best practices. Depending on where you get your SEO report from, it will likely include multiple elements. On-Page and Off-Page SEO analyses are typically provided in the same report, but most Local SEO Reports that are available are stand alone reports. An  SEO Recommendations Report will typically include the following: An  SEO Recommendations Report will typically include the following: Website load speeds Social activity Website authority... --- ### Add Business to TomTom - Published: 2016-08-30 - Modified: 2018-09-20 - URL: https://digitalshiftmedia.com/add-business-to-tomtom/ - Categories: Local SEO - Tags: Local SEO How To Add Your Business to TomTom TomTom creates GPS units and if you want to ensure your business can easily be found on their devices follow these steps: Step 1: Navigate to mycompany. places. tomtom. com   You will be directed to TomTom's company directory addtion page.  Select "Single company? " or "Multiple branches? " according to your businesses structure. Step 2: Create Account You will be directed to the Map Share page. Select "No account yet? " on the login widget on the left-hand side of the page. On the next page click "Create account". Step 2: Enter Credentials Enter your Email address and your password. Re-enter your password a second time. Complete the rest of the information including gender, enter your name, and then select your country and province. You also have an option to sign up for the newsletter. Click on "Create account", and click "Continue". Head back over to the company listing page by scrolling to the Places section of the web page and selecting "List Your Company". Select whether you have a single location or multiple branches. We will click on "Click here" for the Single company entry. On the Map Share page click on "Find location" located on the top right corner of the map. Then enter your address and click "Find" to locate your address. Click on what you would like to report, we will click on "Point of interest" for this video. Drag the pin to your address to confirm your location. Enter your business' name and select a category from the dropdown. Enter... --- ### Facebook Ad Targeting Options - Published: 2016-08-26 - Modified: 2021-10-17 - URL: https://digitalshiftmedia.com/facebook-ad-targeting-options/ - Categories: Advertising on Facebook - Tags: Facebook, Social Media Facebook Targeting Options FaceBook Targeting is a great tool to ensure your message is being delivered to your audience. While it isn’t perfect, there are many tips and tricks to help ensure that your ads are shown only to those who would be interested in your product or service. With Facebook business advertising being an active part of any marketing campaign, it's important to know how to target the correct audience. This guide is meant for businesses of all sizes but will be beneficial for Facebook advertising for small business. We've outlined Facebook audience demographics and how to use Facebook custom audience targeting to the best of your ability. Facebook targeting capabilities are endless. You will be amazed at how specific you can get after reading this guide. Of course, the first step to creating an effective FaceBook Campaign is understanding exactly who your market is, and understanding what complimentary or otherwise similar interests your customers may have.  The importance of this will make sense later in the article, but for now, let’s start with the basics. Location Targeting The first choice you’ll be asked to make is location targeting. FaceBook targeting is based off of the Boolean programming language, which means you have the option to either allow or disallow different options. For example, for Location Targeting you can choose to Include specific areas as well as exclude specific areas. Including more cities or general areas will increase the possible reach of your business. If you are a business... --- ### How To Create A Facebook Ad - Published: 2016-08-26 - Modified: 2020-01-11 - URL: https://digitalshiftmedia.com/how-to-create-a-facebook-ad/ - Categories: Advertising on Facebook - Tags: Facebook, Social Media Reach Your Audience In Seconds Ever wonder why Facebook asks for your personal information such as your hobbies, interests, relationship status, location, age, and anything else you decide to put in your profile? It's all to help advertisers be more effective at narrowing their target audience. By creating an effective Facebook Ad, you will see significant growth in your digital marketing efforts. Facebook ads can get you more people in your store, liking and engaging with your business page, installing your app, and more. Creating a Facebook Ad requires you to have a Business Manager account. If you don't already have one, head over to our blog post on How To Create A Facebook Business Manager Account to start one. If you already have an account, log into your Business Manager account and click on the "Business Manager" icon at the top left-hand corner, and select the 'Ads Manager' option. Check to make sure you are in the correct account by looking at the top left-hand corner, before getting too far into your ad creation. Once you're positive you're in the right account, click on the rectangular green button on the top right-hand corner that says "Create Ad. " Let's get started! Step 1: Define Your Marketing Objective The first thing you will see is the big question "What's your marketing objective? " at the top of your page.  Your marketing objective serves as a crucial guideline in the rest of your ad creation process and will open different options as you go... --- ### How To Create A Facebook Business Manager Account - Published: 2016-08-25 - Modified: 2018-08-24 - URL: https://digitalshiftmedia.com/how-to-create-a-facebook-business-manager-account/ - Categories: Advertising on Facebook - Tags: Facebook, Social Media The All-In-One Facebook Business Manager This step-by-step guide will teach you how to create a Facebook Business Manager account. Businesses can securely share and control a variety of assets on Facebook without venturing into personal territory. From client ad accounts and pages to controlling what your coworkers can see about you, Facebook's Business Manager has become a convenient tool for growing businesses everywhere. Unsure whether your company should sign up for Business Manager? Consider the following questions: Does your company need more than one ad account? Do you need to assign permissions to people you work with? Do you or your employees need access to pages or ad accounts of your growing client base? Does your company work with a partner or agency? Facebook Manager makes it easier for you and your team to access your company's ads and pages and prevents Facebook from suspecting any strange activity. Now that you have a better idea whether or not Business Manager is right for your company, are you ready to get started? Step 1: Create An Account Go To The Business Manager Website Sign into your personal account through Facebook. Think of Business Manager as another app or service that you would access through your personal account. If you're still a bit worried, don't worry. Using your personal Facebook account is only used to confirm your identity and acts as a security measure more than anything else. Your coworkers will not be given access to your personal profile or be able to... --- ### How To Create A Facebook Ad Account - Published: 2016-08-25 - Modified: 2020-08-30 - URL: https://digitalshiftmedia.com/create-facebook-ad-account/ - Categories: Advertising on Facebook - Tags: Facebook, Social Media Start Managing Ads with Your Facebook Ad Account! You may have a precise idea of your ideal target customer in mind already. One of the benefits of creating a Facebook Ad account is that it allows you to advertise on Facebook with a great deal of precision! Whether you are a franchise, small business, advertiser, or an in-house marketer asked to manage ads, it would be ideal to create a Facebook Ad Account if you don't already have one. Also, if you are creating an Ads account for your client, you will be able to set up an account for them through your Business Manager account. So, what is a Facebook Ad Account? It's used to manage your ads on Facebook and can be managed by multiple people. You also have the power to allow different levels of accessibility to each individual by assigning specific roles. How do you create a Facebook Ad Account? We've got you covered. Step 1: Log in to Your Facebook Business Manager Account Head over to your Business Manager account and click on Ad Account Settings. Step 2: Create a New Ad Account Enter an ad account name and link it to an advertising profile. Select your time zone, currency, and payment method. Step 3: Add People To Your Account Add users to manage your account on behalf of your business. In order to give a user permission to manage your account, you'll have to add them as a user to your Business Manager. Only... --- ### Learn What Advertising On Pinterest Is All About! - Published: 2016-08-18 - Modified: 2020-04-05 - URL: https://digitalshiftmedia.com/advertising-on-pinterest/ - Categories: Social Media - Tags: Advertising on Pinterest What Advertising On Pinterest Looks Like & How to Use Pinterest Promoted Pins First, you will need to have a Pinterest Business Account before you can start advertising on Pinterest. If you don't know how to create an account, follow our guide by clicking this link. The rest of this walkthrough assumes that you have already created a Pinterest account for business. Please note that you can still set up the account and configure your settings and targeting options before having to enter your payment information. This can be useful when planning your budget and advertising objectives. Pro Tip: Before you get started, ensure that Pinterest is the right channel for you! It's ideal of eCommerce retailers because the platform is built around a large number of people searching and pinning things that they want. Advertising On Pinterest Step 1: Choose Your Campaign Goal You'll need to understand the three types of ads, or 'Promoted Pins', that are available on Pinterest. Currently, there are ad placements available: Build Brand Awareness - meant to get in front of your audience as a display advertisement. You get charged per 1,000 impressions regardless if the individual engages or clicks on your pin. Engagement Campaigns - meant to engage with your already established audience. Created to track how your audience uses or interacts with the pins you create. Traffic Campaigns - meant to drive traffic to your website from your already established and new audiences.  Created to track how your pin traffic connects to... --- ### What You Need To Know About Google Extended Text Ads - Published: 2016-08-09 - Modified: 2020-08-08 - URL: https://digitalshiftmedia.com/google-extended-text-ads/ - Categories: Google AdWords - Tags: AdWords Management, Google Extended Text Ads, PPC Campaign Management Are You Prepared For Google Extended Text Ads? July 26 has become somewhat of a revolutionary date for advertisers everywhere as Google Adwords have expanded their text ads. Google Extended Text Ads are the biggest change to Google AdWords since its launch in 2004. Compared to the previous version, advertisers have gotten more freedom to experiment with their previous ads on Google. So, what exactly is changing? And how can you properly integrate these changes into optimizing your ads for the best performance? Keep reading to learn about the factors to focus on to best prepare for the new Google ETA ads. What Are Google ETA Ads? Google Extended Text Ads (ETA) are almost twice as large as its current counterpart. The purpose of these new ads is to maximize your presence and performance regardless if users are searching from their desktop, tablet, or a mobile device. The extended ads consist of two headlines, two display URL paths, and an eighty character description line. These new additions will help your ad stand out when brought to life with your prose. Google ETA Ads are the biggest change to text ads since the launch of Adwords fifteen years ago and was created for the sake of creating a unified experience for users using Google search engine. How Can You Reoptimize For Google Extended Text Ads? As Google ETA Ads now have the place for two headlines, your first headline should state clearly what the benefit to the customer is. Your headline... --- ### Create a LinkedIn Company Page For Your Business - Published: 2016-07-07 - Modified: 2018-08-24 - URL: https://digitalshiftmedia.com/linkedin-company-page/ - Categories: Social Media - Tags: LinkedIn, SEO, Social Media Creating a Linked Company Page! LinkedIn is a business and networking social media. LinkedIn allows users to create profiles and connect with other users in a professional manner. LinkedIn also allows business to create company profile pages. These pages permit users and business to recommend products and services as well as write reviews. Companies are also enabled to create job listings and allow users to apply directly on the site by selecting the "Apply with Linkedin" button. LinkedIn is a great interface for connecting you with potential customers and hiring employees. With over 430 million users in more than 200 countries and 100 million unique monthly visitors, LinkedIn is a must have social media for you and your business! Note: In order to create a company page, you must have a LinkedIn account. Steps to Create a LinkedIn Company Page: Step 1: Go to business. linkedin. com You will be navigated to the LinkedIn company pages section. Click "Get Started". You must have a LinkedIn account to create a company page. You will now be directed to the company addition page.  Enter your Company name as well as your company email address.   If the information is accepted, you will be asked to check your email inbox for a confirmation email. Further instructions will be provided in the email. Navigate to your inbox and select the LinkedIn confirmation email. If you cannot find the email, ensure it did not land in the spam folder. If it is not there either, ensure you provided the... --- ### How to Create a Snapchat Account for Your Business Account - Published: 2016-06-17 - Modified: 2018-08-24 - URL: https://digitalshiftmedia.com/create-snapchat-account/ - Categories: Social Media - Tags: Snapchat, Social Media Instantly Download Your PDF Copy of These Instructions. No Email Opt-in Required! Snapchat - a great marketing tool for your business!   Snapchat is a mobile application that allows users to share multimedia messages called "snaps. " Snaps are photos and videos that last up to 10 seconds and disappear once seen. Snapchat enables your business to connect with its customers by sharing snaps and stories with followers as well as directly messaging individual users. Snapchat "stories" allows users to combine pictures and videos taken throughout the day in chronological order that is accessible for 24 hours. This is a great method to keep your customers or clients up to date and improve brand visibility and loyalty. With over 200 million users, 20000 photos shared every second and a fast growing mature demographic, Snapchat is the perfect tool to promote and strengthen your brand in the mobile media market! How to set your Business Snapchat Account up By following these simple steps, you can create a Snapchat Business Account in less than 10 minutes! Step 1. Download Snapchat from iTunes or Google Play on a mobile device. Note: Snapchat is mobile only! There are no official ways to use Snapchat on a desktop computer. Step 2. Launch the application Launch the Snapchat app and select "Sign up" on the login window Step 3. Create Account Credentials You will be asked to enter an email address, create a password, provide a birth date and finally enter your username. Your username is the main identifier and how users will find you so we suggest making it your business name Step... --- ### How to Setup a Tumblr Business Account - Published: 2016-05-27 - Modified: 2020-04-04 - URL: https://digitalshiftmedia.com/setup-tumblr-business-account/ - Categories: Social Media - Tags: Social Media, Tumblr Tumblr - A Great Marketing Tool For Your Business Is your business utilizing Tumblr as a social marketing platform? Did you know that Tumblr is ranked #1 in social passion towards brands? (Source: Adobe, Social Intelligence Report for Q3 2013). Tumblr is a social network and micro-blogging website that allows users to post content and media on their own mini-blogs. Followers have the ability to reblog posts, appealing to others interested in a particular industry. Tumblr is a great tool to share creative content while simultaneously strengthening your brand and increasing the visibility of your business. Tumblr is extremely beneficial to businesses that blog and share content, are content creators, work in fashion, graphics, and other exciting fields that can capture share-worthy photos and videos. With over 550 million monthly visitors and 45 million posts created each day, creating a Tumblr business account is a key factor increasing online presence. If your company or industry is coupled with trendy visual content, Tumblr is a must have in your online marketing strategy! How to set your Tumblr Business Account Step 1.   Navigate to Tumblr Head over to Tumblr and select 'Get Started' to create a new account.  Enter a business email address, and then create a password and username for the account.  Use a professional business address as this email can be used to help users find your blog posts!   Step 2. Select 5 areas of interest Select 5 areas related to your business. These help you to connect with blogs and users with similar interests. You can gain insight on... --- ### How to: Add a Business to Show Me Local - Published: 2016-05-06 - Modified: 2018-08-24 - URL: https://digitalshiftmedia.com/add-a-business-to-show-me-local/ - Categories: Local SEO - Tags: Add a Business to Show Me Local, Show Me Local Canada Step-By-Step Guide to Add a Business to Show Me Local Show Me Local is a multi-national directory that groups businesses by industry and region. Show Me Local is available in Canada, Australia, the United Kingdom, and the United States. This step-by-step guide will show you how to list your business on the Canadian version of Show Me Local. Step 1: Go to Show Me Local When you navigate to Show Me Local, you will see the home page, pictured above. To the right of the Logo in the top left corner, you will see a flag circle indicating which country you are currently on. In the top right corner, you will see four flag circles representing the four regions that are supported on Show Me Local. Select the Canadian Flag to continue this tutorial. The page will refresh, and you will now see the Canadian flag circle beside the logo in the top left corner. Scroll to the bottom of the home page. Under the "Business Owners" column you will see an option to "Add A Business". Select this option to continue the tutorial to add a business to Show Me Local. Step 2: Create an Account Before you can add a business to Show Me Local, you will need to create a user account. To do so, input your First Name, Last Name, Email, Password, and the answer to the given equation, and select the yellow "Register for FREE! " button. Step 3: Email Verification You will see a message... --- ### How To Add A Business to Profile Canada - Published: 2016-04-29 - Modified: 2018-08-24 - URL: https://digitalshiftmedia.com/add-a-business-to-profile-canada/ - Categories: Local SEO - Tags: Free Business Listings, How to Add Business to Profile Canada, How to Register Business, Local SEO Service, Profile Canada Business Directory, Register Business with Profile Canada Step-by-step Guide to Add A Business to Profile Canada Profile Canada is an online directory for Canadian Businesses. This guide will show you step-by-step how to list your business on Profile Canada. Step 1: Go to ProfileCanada The home page of Profile Canada is fairly standard. Along the top and to the right you will see the option to "Add A Business". Select this option to move to the next step.   Step 2: Create Business Profile To create a Business Profile you will first need to declare whether you are the owner of the company, you work for the company, you are acting on behalf of the company, or if you are a user of Profile Canada wishing to improve a business listing. After you have selected the correct option, input the Business Name, Business City, Business Address, Business Postal Code, Business Phone, and website (optional). When you have input the correct information, select "Continue". You will need to select a Business Category from the pre-populated list. Use the search bar to input a search term, click the "Search" button, and select the appropriate categories. Before selecting the "Continue button", you must select an answer to the question "What is your top marketing challenge? ". You must select one of the answers from the pre-populated list. Finally, select whether or not you are working with an SEO provider, and select "Continue". This will take you to a new screen.   Step 3: Continue Business Profile The new screen you have been... --- ### How to: Advertise on Canada411.ca - Published: 2016-04-18 - Modified: 2018-08-24 - URL: https://digitalshiftmedia.com/advertise-on-canada411/ - Categories: Local SEO - Tags: Canada411, How To, How to Advertise on Canada411, Local SEO, Online Directories Step-by-step Guide to Advertise on Canada411. ca Canada411. ca is a Canadian based online directory. Users can find and save businesses, and use a reverse phone number lookup to identify missed calls. Adding your business to Canada411 and other directories can help you gain more presence online, and opens you to a new customer base. Follow our step-by-step guide to get your business listed on Canada411. ca. Step 1: Go To Canada411 The first step to Advertise on Canada411 is to scroll to the bottom of the homepage. At the very bottom, in the second column, under the heading "Advertisers", you will see the option to "Advertise with us". Click this option, and you will directed to a new page. Step 2: Select Free Business Profile In the top right corner of the page that you have been sent to, you will see an option to create a "FREE BUSINESS PROFILE". Select this option to move onto the next step to Advertise on Canada411. Step 3: Complete Business Info Form Fill in the information that you would like your potential customers to have. You are required  to input your Business Name, Local Business Phone Number, select a Type of Service Line, and to input your Business Address, City/Town, Province, Postal Code, and Industry. If you'd like, you can enter your business website. After you've completed the form, select whether or not you would like to Display your company's address on the listing. Once you have completed this, hit submit. Step 4: Thank You! This 'Thank... --- ### How To: Submit Your Business to 2FindLocal - Published: 2016-04-12 - Modified: 2021-07-25 - URL: https://digitalshiftmedia.com/submit-your-business-to-2findlocal/ - Categories: Local SEO - Tags: 2findlocal, Local SEO, Local SEO Help, Submit Your Business to 2FindLocal Step-by-step Instructions to Submit Your Business to 2FindLocal 2FindLocal is an online directory that focuses on small businesses. 2FindLocal is available in Canada, USA, the UK, and Australia, and groups businesses by region or city. Follow our step-by-step guide to Submit your Business to 2FindLocal-Canada. Step 1: Go to 2FindLocal You will see a home page similar to the one shown above. To begin the process to Submit your business to 2FindLocal, all you need to do is select the blue "Submit your business" button located on the right side of the page, near the middle. Click this button to move to the next step. Step 2: Find My Business 2FindLocal tries to eliminate duplicate listings in their directory. Because of this, you will need to first input your Business phone # to ensure it isn't already listed. Input your Business phone #, and select the "Find my business" button to the right of the input field. If your business has not already been listed, the phrase "Sorry, we could not find any information! " will appear, as well as a blue button to "Submit a new business". Select this button to continue to submit your business to 2FindLocal. Step 3: Create Your Profile If you do not already have a profile with 2FindLocal, you will need to create one. Input your First Name, Last Name, email address, Password (twice), and the image verification, and select the "Register" button. Step 4: Email Verification You will be sent a verification code to... --- ### How To Submit a Business to iBegin.com - Published: 2016-04-11 - Modified: 2018-08-24 - URL: https://digitalshiftmedia.com/submit-a-business-ibegin/ - Categories: Local SEO - Tags: Add your business to iBegin.com, Free listing iBegin.com, Free Profile iBegin.com, Local Directory Listing, Local SEO Help, Local SEO Service Step-by-step Instructions to Submit a Business to iBegin. com iBegin. com is a free, online directory that allows you to find businesses in your area, or in other parts of the country. By adding your business to a variety of different online directories, you can increase your digital presence and increase your Local SEO visibility. This blog will show you, step by step, how to submit a business to iBegin. com. Step 1: Go to iBegin. com On the right side of the home page, where you will see the option 'Submit your Business'. Select this option. It will take you to a new page. Step 2: Create an Account The first step to submit your business to iBegin. com is to create an account. Below the 'Free - Submit a Business' heading you will see the option to 'Create one for free'. Select this option, and it will take you to a new page. Step 3: Register You will need to enter a unique Username, you business Email, and a Password to register for an account. Once you have entered the correct information, click on the 'Register' button below. Step 4: Submit a Business You will need to enter in your Business Information. The more information you enter, the more information that will be available to a potential customer.  Make sure to at least enter your Company Name, Country, State/Province, City, Address, ZIP/Postal Code, and Phone Number, as shown above. In addition, you will be asked to select at least one category for your business. Select the microscope icon beside the... --- ### How To Add A Free Listing to Yellowpages.ca - Published: 2016-04-07 - Modified: 2018-08-24 - URL: https://digitalshiftmedia.com/add-a-free-listing-to-yellowpages/ - Categories: Local SEO - Tags: Free listing Yellowpages.ca, Local SEO Service, SEO Management Step-by-step Instructions to Add a Free Listing to Yellowpages. ca Yellowpages. ca is a popular directory listing that allows you to find local and national businesses. This blog will show you, step by step, how to add your free listing to Yellowpages. ca. Step 1: Go to Yellowpages. ca Scroll to the bottom of the home page. Under the heading 'Advertisers', select 'Add a free listing'. This will open in a new tab. Step 2: Create an Account On the right-hand side of the page, you will see a series of input fields under the heading 'Business Info'. Input all relevant information. When you are finished, select 'Add your Listing'. Step 3: Confirmation That You Have Added Your Listing To Yellowpages. ca A new page will appear, thanking you for deciding to add your free listing to Yellowpages. ca. You have now added your free listing to Yellowpages. ca with the information that you provided. You will receive an email thanking you for your registration, and informing you that the information you have provided will reviewed by the Yellowpages. ca team. Step 4: Follow Up Once you add your free listing to Yellowpages. ca, you can create a 'Business Profile' to view your free listing, make any changes necessary, and monitor market performance with the Yellowpages. ca Analytics tool. Need Help With You Online Business Marketing? Contact us for a one-hour complimentary consultation or check out our Local SEO Business Packages. --- ### How To List Your Business on ZipLocal.com - Published: 2016-04-06 - Modified: 2018-08-24 - URL: https://digitalshiftmedia.com/list-your-business-on-ziplocal/ - Categories: Local SEO - Tags: Free Business Listings, How to Add Business to ZipLocal, How to Register Business, Local SEO Service, Register Business with ZipLocal, ZipLocal Business Directory Step-by-step Instructions to List Your Business on ZipLocal. com ZipLocal. com is a free, online directory, that specializes in small business marketing.  After you add your business to Ziplocal. com, potential customers will be able to view the profile you create. This step-by-step guide will show you how to List Your Business on ZipLocal. com by creating a free, basic profile. Step 1: Go to ZipLocal. com The home page of ZipLocal. com will look something like this. Scroll down to the second section of the home page. On the right hand side you will see the "Free Business Listings" option. This will take you to the registration page to list your business on ZipLocal. com Step 2: Update or Add a New Listing If you have an existing listing, you can choose to Update your account. If you do not have a listing on ZipLocal yet, you can Add a Business. For this guide, we chose to Add a Business. Step 3: Input Listing Information To properly list your business on ZipLocal. com, you will need to input as much information about your business as possible. First, input your Business name, Street Address, Cross Street (if necessary),  Extended Address (Ie. Office Number), City, State (or Province), Zip (or Postal Code) and Phone Number. You can also include any of your social media links.  When you have input all of your relevant information, select the 'next' button. Step 4: Select Headings and Tags ZipLocal categorizes business by having you select the most appropriate options from a populated list. This is one of the most important... --- ### How to List Your Business on ShopInCanada - Published: 2016-04-05 - Modified: 2020-04-05 - URL: https://digitalshiftmedia.com/list-your-business-on-shopincanada/ - Categories: Local SEO - Tags: Basic Profile ShopInCanada, Free Business Listings, Free Local Business Listing, Free Profile, How to Add Business to ShopInCanada.com, List Your Business on Shop in Canada, Local SEO Services Step-By-Step Instructions to List Your Business on Shop In Canada Step 1: Go to ShopInCanada. com   Select the option to "List Your Canada Business" on the right side of the dark blue banner at the top of the page. This will take you to a new screen. Step 2: Provide your Business Information First, you will need to input your Company Name, Street Address, City, and select the Province from the list provided. You will also need to input the Postal Code and Local Phone Number. It is optional to include a Fax and Toll-Free Number. The Contact Person and Business Contact Email are mandatory, and do not need to be the owner of the company. This information will be used for verification purposes, but will not appear on your profile. Input your Website, and pick a Regional directory for your listing. You will do this by clicking on the correct city from the list below. You will need to select the most relevant category from the list below. Unfortunately, you can not create your own category. You will now be able to select a sub-category. Again, you will need to select one of the options presented below. You have up to 1000 characters to describe your business. As noted in the description above, creating original content or reworking content you already have can help your overall digital presence. Once you have input your description, you can select 'next'. Step 3: Continue to Input Your Business Information In order to... --- ### Add A Free Listing to CdnPages.ca - Published: 2016-04-04 - Modified: 2018-08-24 - URL: https://digitalshiftmedia.com/add-a-free-listing-to-cdnpages/ - Categories: Local SEO - Tags: Add Your Free Listing to CdnPages.ca, Free Business Listings, How to Add Listing to CdnPages.ca, Local SEO Service, SEO Management Step-by-step Instructions to Add Your Free Listing to CdnPages. ca This step-by-step guide will show you how to add a free listing to CdnPages. ca. Adding your business to a variety of Online Directories will increase your digital presence through Local SEO.  Step 1: Go to CdnPages. ca In the top right corner of the home page you will see the option to 'Add Free Listing' to CdnPages. ca. Click on this link to begin creating your free listing to CdnPages. ca.  Step 2: Add Your Free Listing to CdnPages. ca After clicking the 'Add Free Listing' link, you will directed to a page where you can add your free listing on CdnPages. ca. To add your free listing to CdnPages. ca, you must input your Business Name, Province (beside the 'State' field), City, Category, and a Captcha. You can also add additional information, such as your street address, main phone number, toll-free phone number, sub and sub sub categories, keyword, email, and website. Once you have entered the correct information, including the captcha, click the 'Add Listing' button to the right of the captcha.  Step 3: Confirmation After you click the 'Add Listing' button, the page will refresh, and you will see a red notice across the top of the page stating that 'Your request has been sent to Cdnpages. ca admin department'. You have now successfully added your free listing to CdnPages. ca. Need Help With You Online Business Marketing? Contact us for a one-hour complimentary consultation or check out our Local SEO Business Packages. --- ### How To Create a Business Account on Pinterest - Published: 2016-04-03 - Modified: 2018-08-24 - URL: https://digitalshiftmedia.com/create-a-business-account-on-pinterest/ - Categories: Social Media - Tags: Pinterest Business, SEO, Social Media New to Pinterest? No Problem! Digital Shift Will Help You Get Started. Pinterest is a web and mobile photo sharing website. Users can upload, save, sort, and manage images or "pins" as well as videos through "pinboards".  Pinterest allows users to discover the things they want to plan, buy, and do, and connects them to businesses that can provide these services and products. Pinterest allows businesses to create pages aimed at promoting their company online through images and videos. Naturally, products, styles, designs, and foods are popular in this social media network. Pinterest pages act like an online showcase, or storefront, which businesses can manage and update to draw in the attention of their target audience. A Pinterest business page can also provide useful information and data about the company or products such as price, ratings, and guides. Pinterest has become a very popular interface for users and, when used strategically, a successful business lead generation tool.  With over 70 million users and 30 billion pins to explore, Pinterest is a must have social media for your business! How To Create a Business Account on Pinterest Follow these easy steps with images to create a Pinterest Business Account. 1) Join As a Business Visit business. pinterest. com to reach the Pinterest business section. Click "Join as a business"o r, if you would like to convert an existing Pinterest account, select "Convert now. " 2) Create An Account You will be directed to a page with a sign-up form. Fill in the required information as well as your website address. Make sure to read over... --- ### How to Create a Business Account on Instagram - Published: 2016-04-01 - Modified: 2018-08-24 - URL: https://digitalshiftmedia.com/create-business-account-on-instagram/ - Categories: Social Media - Tags: Instagram, Social Media Step-By-Step Guide to Create a Business Account on Instagram! Instagram is a mobile-device photo sharing social media that allows users to take pictures and videos (up to 60 seconds) and share them on other social media platforms, such as Facebook and Twitter.  Instagram is a great way to display products and services, increase brand awareness, traffic, and ultimately increase profits through increased sales from finding new customers. Why You Should Have a Business Account on Instagram With over 30 billion photos shared and 2. 5 billion daily likes, Instagram is a goldmine for connecting like-minded individuals and creating interest in your company.  Just getting started on Instagram? This guide will teach you how to get started on Instagram and show you how to create an Instagram business account.  Here are some steps you can take to make sure your brand takes full advantage of the platform right away. Note: While you can also sign up for Instagram using a mobile device, we found it easiest to sign up online using a computer. The remainder of this post will show how to create a business account on Instagram using a computer. Step 1: Navigate to https://Instagram. com On the homepage for Instagram, you will see the option to Log In, Log In with Facebook, or Sign up for a new account. As you will see, at this time there is only one option to sign up for Instagram, with no difference between a personal or business account.  Select the option "Sign up" to begin creating a business account... --- ### How to Add A Business Listing to N49.ca - Published: 2016-03-31 - Modified: 2018-08-24 - URL: https://digitalshiftmedia.com/add-a-business-listing-to-n49/ - Categories: Local SEO - Tags: Basic Listing n49, Free Business Listings, Free Local Business Listing, Free Profile, How to Add Business to N49.ca, Local SEO Services Step-By-Step Instructions to Add a Business to n49. ca! Step 1: Go to n49. ca Select the "Add A Business" option in the top right corner of the homepage. This will take you to a new screen. Step 2: Select Listing Package   Select the package which best fits the needs of your business. Review the package options by scrolling down the page.   The remainder of this guide will follow adding your business with a Free listing. To do so, select the red "ADD YOUR BUSINESS" button.   Step 3: Create a n49 Account Before you can create a business profile, you will need to create a general account. Input your email, a password, and a username. The system will automatically check if the username and email are new to the system, and that the password meets their credentials. Once you see the three green check marks on the right side of the page (as pictured above), you can select the "CREATE MY ACCOUNT" button. If you already have an account, you can login, and skip to step 6. Step 4: Activation Notification You will see a message prompting you to check your mailbox for a verification email. You will need to follow the link in this email before you can add a business to n49. Step 5: Email Activation You will see a similar email in your mailbox. Click the red "Confirm Email" button to continue the process to add a business to n49. Step 6: View My Businesses After... --- ### How To Add Your Business To Yelp.ca - Published: 2016-03-24 - Modified: 2020-08-08 - URL: https://digitalshiftmedia.com/add-your-business-to-yelp/ - Categories: Local SEO - Tags: Add Business to Yelp.ca, Claim Business Yelp.ca, How to add business, How to Add Business to Yelp.ca, Local Search Engine, Local SEO Service Step-by-step Instructions to Add Your Business To Yelp. ca! If you want to know how to add a business to Yelp then you are in the right place! Yelp. com and Yelp. ca are popular online business directories that are used by many local searchers. After you add your business to Yelp. ca, users will be able to create and search for reviews of you business, including a 5-star rating system. In addition, Yelp. ca features a 'Popular Events' section where users can see upcoming local events. This blog post will show you how to add your business to Yelp. ca. Step 1: Go to Yelp. ca At the top of the Homepage, you will see a link to 'Create your Free Account'. This is the link to create a user account (with the capability of reviewing local businesses), but NOT to create a business account. For this link, you will need to scroll to the bottom of the homepage. Under the heading 'Yelp for Business Owners', you will see the link to 'Claim your Business Page'. Select the 'Claim your Business Page' link to begin to add your business to Yelp. ca. You will be directed to a new webpage. Note: The reason you are 'claiming' your page, as opposed to 'creating' your page, is that there may already be a directory started for your business. Because this is a review based directory, some reviews of your business may already exist. In this case, some of the information about your business will already have been input, awaiting verification... --- ### How To Post a Free Ad on SaleSpider.com - Published: 2016-03-16 - Modified: 2018-08-24 - URL: https://digitalshiftmedia.com/post-free-ad-on-salespidercom/ - Categories: Local SEO - Tags: Basic Profile SaleSpider, Free Business Listings, Free Local Business Listing, Free Profile, How to Add Business to SaleSpider.com, Local SEO Services, SaleSpider Classified Ad Step-by-step Instructions to Post a Free Ad to SaleSpider. com! SaleSpider. com is an online directory that allows users to search local businesses by Name or Category.  By adding your business to a variety of online directories, you can increase your digital validity and presence, and improve your Local SEO. This blog will show you how to post a free ad on SaleSpider. com.   Step 1: Go to SaleSpider. com On the left hand side you will see a black button where you can "Post a Free Classified Ad". Selecting this button will take you to a new page where you can start creating your free posting. Step 2: Input Your Free Ad On SaleSpider. com Input the correct information into the title, description and location fields. The Category and Subcategory fields are populated drop-down lists. Select the Category which best fits your business. Please note that the category selection is important. You want to match the category to your primary service offering. It is wise to match the primary category as closely as possible to your google my business listing if an exact match is not available.   Select the Subcategory which best fits your business. You can add additional optional information, including and image, street address, and website address. The more information you add, the more information that will be available to your potential customers. Adding additional information can increase your Local SEO presence. Once you have input your information, click the "Post Now! " button to move to the next step. Step 3: Review Account Options Although... --- ### How to Add Your Business To Foursquare - Published: 2016-03-13 - Modified: 2018-08-24 - URL: https://digitalshiftmedia.com/add-business-to-foursquare/ - Categories: Local SEO - Tags: Fouresquare, Free Business Listings, Free Local Business Listing, Local SEO, Local SEO Services, Online Directories How to Add Your Business To Foursquare! Foursquare is a leading mobile application that assists customers in finding local businesses that offer the products and services they are searching for. Foursquare detects your location and provides recommendations based on previous searches and visits, user-provided interests and through recommendations of other users. Since its creation in 2006, the application boasts 45 million users and is available in English, German, French, Indonesian, Italian, Korean, Portuguese, Russian, Spanish, Thai, Japanese, and Turkish. Adding your business to Foursquare allows you to manage your business contact information, photos, tips, as well as create specials and discounts. You also get access to see visitor statistics and reviews.   3 Simple Steps to Add your Business to Foursquare   Step 1. Navigate to foursquare. com/advertise From the welcome to Foursquare Ads page, enter your business' name and location in the prompted areas. This is a critical first step to avoid duplicate business entries. The result of the search will allow you to proceed to the next step and either a) add a new business to Foursquare, or b) claim your business Foursquare business listing. Step 2 A.  Add New Business Location to Foursquare If your business was not found, click on the "click here" located below the search button to add your listing to Foursquare for business. You will then be prompted to sign in or create your account to add your business to Foursquare.  After you have completed this task, move on to Step 3. Step 2 B. Claim Existing Business Listing... --- ### How To Add Your Business to CYLEX - Published: 2016-02-17 - Modified: 2018-08-24 - URL: https://digitalshiftmedia.com/add-business-to-cylex/ - Categories: Local SEO - Tags: Cylex Business Directory, Free Business Listings, How to add business to CYLEX, How to Register Business, Local SEO Service, Register Business with CYLEX Step-by-step Instructions to Register Your Business with the CYLEX Business Directory The CYLEX Business Directory allows you to create a business profile, complete with videos, price lists, and brochures. In addition, you can continue to manage and update your profile as your business changes, and post promotions and special offers for your products and services.  This blog will show you, step by step, how to add your business to the Cylex Business Directory. Step 1: Go to Cylex. ca In the top right corner of the home page you will see the option 'REGISTER' your business. Click on the 'REGISTER' button. Step 2: Check Your Company Name You will now input your Company Name, City, and Website to ensure a listing has not already been created. If your company name has not been found in the Cylex Database, the option to 'ADD COMPANY' will appear. If you are confident that this is the only company name you would use for the directory, you can select 'ADD COMPANY' to move on to the next step. Step 3: Complete General Company Profile On this page you will enter your Company name, a password, your business address, business e-mail, and any other information you feel will help your customers connect with your business. At the bottom of the page you will be asked to 'Agree with the Terms & Conditions', and whether or not you would like to opt-in to the CYLEX news and updates e-mail list. Finally, you will need to complete the Captcha, and select the 'NEXT... --- ### Add Your Business to HotFrog.ca - Published: 2016-01-30 - Modified: 2018-08-24 - URL: https://digitalshiftmedia.com/add-business-to-hotfrog/ - Categories: Local SEO - Tags: Basic Profile HotFrog.ca, Free Local Business Listing, Free Profile, HotFrog Business Listing, How to Add Business to HotFrog.ca, Local SEO Service Step-by-step Instructions to Add Your Business to HotFrog. ca HotFrog. ca is a free, online directory, with a focus on small local businesses. After you add your business to HotFrog. ca, potential customers will be able to view a profile your create, giving you the opportunity to control the promotion of your business. This step-by-step guide will show you how to add your business to HotFrog. ca by creating a free, basic profile. Step 1: Go to HotFrog. ca Near the bottom of the home page you will see a green button that says 'Add your business'. Click on this button to create your free business profile. Step 2: Create Your Business Profile You will be directed to a new page where you can create your Business Profile. You are required to enter your Business Name, Town, Province, Postal Code, Business Email, and Keywords. The other fields are optional, but can help your business get noticed by a potential customer. Adding your website (if you have one) and a business description can help you win a potential customer over a competitor. In addition, adding multiple, accurate keywords or keyphrases will help the right customers find your page. You can add up to 50 keywords/phrases. When you finish creating your business profile, scroll down to find the section to 'Create a HotFrog login'. This Login will not be visible to the public, and should be created for the account's main administrator, or with a login that can be shared by multiple administrators. The email you provide here will be where the... --- ### How to Add Your Business to Weblocal.ca - Published: 2016-01-25 - Modified: 2018-08-24 - URL: https://digitalshiftmedia.com/how-to-add-business-to-weblocal-ca/ - Categories: Local SEO - Tags: Add Business to Weblocal.ca, Local SEO Service, Search Engine Optimization Step-by-step Instructions to Add Your Business to Weblocal. ca Weblocal. ca is a popular directory listing that allows you to find, rate, and share businesses in your area. The directory can be used as part of your local SEO strategy. This blog will show you, step by step, how to add your business to Weblocal. ca. Step 1: Go to Weblocal. ca Scroll to the bottom of the home page, where you will see the option 'please add your business listing'. Step 2: Create an Account You will be prompted to either Sign in with an existing Social Profile, sign in with an existing Weblocal. ca account, or create a new login for Weblocal. ca. If you already have an existing account, please proceed to Step 3. To create a new login, click the 'Signing Up' option. You will be prompted to either Register with an existing Social Profile, or by creating a new account on Weblocal. ca. Enter all applicable information, accept 'Terms of Use' statement, enter captcha, and click 'Register. ' You will see a message welcoming you to Weblocal. ca. At the bottom of the message, you will see a button to 'Continue' with your directory listing. You will be prompted to confirm your account via the e-mail address you provided. Note: This step must be completed before you can create a Business Listing. Step 3: Submit a Business Listing If you have confirmed your e-mail and you have not been prompted to add your business, you can continue by scrolling to the bottom of the page, and... --- ### Add Your Business to Apple Maps - Published: 2015-12-23 - Modified: 2023-02-25 - URL: https://digitalshiftmedia.com/add-your-business-to-apple-maps/ - Categories: Local SEO - Tags: Add Your Business to Apple Maps, Apple Maps Directory, Apple Maps Listings, Local, SEO Add Your Business to Apple Maps! Follow our step-by-step guide to add your business to Apple Maps. Apple Maps is a web mapping service similar to  Google Maps and is available on all Apple products. The maps application allows users to travel to a selected address with turn-by-turn navigation. In order to ensure Apple product users can find your business, you need to add the business to Apple Maps! Claiming your business on Apple Maps will help with Local SEO and is a must-have for your Local SEO strategy to allow users to find you! 8 Simple Steps to Add your Business to Apple Maps Step 1. Navigate to https://businessconnect. apple. com/ and sign in with an Apple ID you are comfortable using with your business or create an Apple ID through the "Create One" link.   Step 2. Once you are signed in, you will be asked to add your business. Be sure to read and Agree to the Terms of Use that pops up!   Step 3.  Once you agree to the Terms of Service (TOS) you will be asked to enter your Business' name and postal code. Step 4 A. Select your business from the listing OR Step 4 B. If your business was not found, ensure you have input the correct information and then select "Add New Business. " Step 5. You will be directed to a page that asks for you to input the businesses information Once you have input all the correct information, select continue. Step 6. Apple will... --- ### Search Engine Optimization Tips - Published: 2015-11-26 - Modified: 2021-07-25 - URL: https://digitalshiftmedia.com/search-engine-optimization-tips/ - Categories: SEO - Tags: Analytics, Keywords, Social Media The Best Search Engine Optimization Tips! If you are trying to start, maintain, or improve your SEO ranking - good for you! We know it is not easy, so we commend you on your efforts! Keep up the hard work, because it will pay off soon! SEO is the easiest, and most effective way to get recognized and noticed on the internet. SEO should be in your online marketing strategy, because without putting any focus on SEO, that means Search Engines are not recognizing you as a relevant website. What is SEO again? If you need a reminder - SEO stands for Search Engine Optimization. Search Engine Optimization, is the organic or unpaid method as to which your website gets noticed on Search Engines. Should I not pay to be put at the top of search queries? That is a good question - and it's not that you shouldn't pay for advertising - but you also want to have the organic ranking as well, so that when you are not paying for advertising you still show up at the top of search results! Also, people do know when they are clicking on a search result ad, which means sometimes they avoid those paid search results, and go right to the organic results. Things to consider when working with your webpage's SEO Fully-managed SEO services take care of all your SEO needs, bu here are the top things that you should be considering when you have are working on your SEO... --- ### Content Marketing Process - Published: 2015-11-26 - Modified: 2021-11-13 - URL: https://digitalshiftmedia.com/content-marketing-process/ - Categories: SEO What Are The Steps To A Great Content Marketing Process? While content marketing is not restricted to written words, this article will be an insightful analysis into what goes on in the mind of a content marketer that does written content. The process is very flexible as you do not necessarily have to follow rules and procedures. You may discover that each piece of written content you create follows the described steps in a different order. It all boils down to what your current skill level is at and how quickly you can apply the questions you ask to your content. However, it is important to plan. This planning process consists of five big topics with mini subtopics embedded in most. There are specific questions a written content marketer should be using as a guideline when curating written content. We've compiled a list of steps tailored to the content marketing writing process. Steps Of The Content Marketing Writing Process There are five steps to the content marketing writing process: Prewriting Drafting Revising Editing Publishing Before jumping into the details of each step, there are questions you should be thinking about as you transition into each step. Some of these questions should be addressed in the prewriting stage to get your content to a great start. Firstly, why do you want to write the content? This question can be rephrased to say what is your ultimate goal in writing this content? Is this content advertising a particular service? Is it to... --- ### Solution to "Your Homepage Cannot Be Indexed by Search Engines" Error - Published: 2015-11-18 - Modified: 2020-08-08 - URL: https://digitalshiftmedia.com/solution-to-your-homepage-cannot-be-indexed-by-search-engines-error-message/ - Categories: SEO, Website - Tags: Wordpress, Yoast SEO "Your homepage cannot be indexed by search engines? " Do not panic if you see an error after updating your SEO plugin. Upgrade Yoast SEO and fix the "Your homepage cannot be indexed by search engines" errors message easily. Just follow these simple steps to complete the upgrade of Yoast SEO. This article assumes you haven't upgraded to the latest version yet, so we will take it step by step. Please Note: We strongly recommend that you backup your WordPress database and files before upgrading. Step 1: Update Yoast SEO If you haven't updated yet, simply go to your plugins and scroll down until you see the Yoast SEO plugin and click "update now. " Once the process is complete, you will see the status of plugin update and a message. Step 2: Recalculate SEO Scores Recalculate your SEO using the upgrade SEO score algorithm by clicking the recalculate SEO score link. A process bar will appear, and it will recalculate all of you SEO scores. You will see an error message telling you that this is very bad for SEO. The reason that this appears is because the status hasn't been checked yet and the default status is "not indexed. " Step 3: Fetch The Current Status From your dashboard scroll down to "Yoast SEO Overview Widget" and click "Fetch the current status" button. That's it. You're all done. You will also receive an email alert is you are set to receive admin notifications. Get More SEO Pro Tips --- ### Importance of Mobile Design - Published: 2015-10-14 - Modified: 2021-07-25 - URL: https://digitalshiftmedia.com/importance-of-mobile-design/ - Categories: Website - Tags: Mobile-Ready, Optimization, User Experience Update: Google has split the index for mobile and desktop. This means that not having a mobile responsive site will harm your mobile rankings. How Important is Website Mobile Responsible Design? Did you know that mobile browsing actually exceeds desktop browsing? Since 2014, there are more mobile search engine searches compared to desktop computers. This means that if your website is not mobile responsive, you are turning away the majority of your potential customers!  A mobile-ready website will provide an exceptional user experience on all devices, this means that no matter how the website is viewed, it will provide the same user experience. Consistent usability and functionality is the primary focus of responsive design. Is your business ready for today's market? What about a Separate Mobile Site? A separate "mobile" version website is not a good solution as it creates more problems than it solves. The separate site forces you to obtain another URL and create additional content. Managing and updating two websites is twice the work! Search engines also have more trouble indexing the sites, resulting in lower page ranks. Mobile sites do not provide the same user experience and functionality and are simply a stripped down version of a desktop site with removed features. How we can help Digital Shift will develop your website with a responsive design from the start. Your responsive website will automatically and properly rearrange itself for different screen dimensions. The user-experience and all features will be present, just rearranged to be viewed optimally on any device. Don't settle for desktop only or low-quality... --- ### How To Create A Facebook Business Page - Published: 2015-02-23 - Modified: 2018-08-24 - URL: https://digitalshiftmedia.com/create-facebook-business-page/ - Categories: Advertising on Facebook, Social Media - Tags: Facebook, Facebook Business, Local SEO Service, Social Media Create a Business Facebook Page Facebook is the world's largest social media service with over 1. 25 Billion active users. Consumers are using Facebook not only for social interaction but also for finding businesses, products, and brands.  Facebook's "like" and "share" features are also extremely helpful in increasing awareness of your business. A business Facebook page will allow you to promote your business, understand your target audience, interact with customers, post updates and promotions, and is great for search engine optimization! With categories ranging from local businesses and artists to corporations and charities, all businesses should have a Facebook page! To create a Facebook Business page, we first recommend creating a business manager account instead of creating a page from the facebook login screen at facebook. com. If you do not create a page from the business manager account, your Facebook business page will be linked to a personal account.  If you do not have an account you will need to create one by following our business manager guide. Step 1: Start From The Facebook Business Manager To begin creating your Facebook Business Page, you will need to access your Business Manager account first. Visit business. facebook. com to reach your Business Manager login page. You will need to sign in by inputting your work email and your password. Pro Tip: Create your business page using Facebook Manager so that it isn't linked directly to your personal account. The Facebook Business manager will provide better options and you will still be able to control and manage... --- ### What to do Before Updating Wordpress - Published: 2014-10-13 - Modified: 2018-08-24 - URL: https://digitalshiftmedia.com/what-to-do-before-updating-wordpress/ - Categories: SEO Is there a new WordPress update? Are you wondering if you should update it? Of course, you should! It is very important to keep WordPress up-to-date to for security and efficiency purposes, but before you do, here's what should be done before updating WordPress. What to do Before Updating WordPress: Create A Backup of Site Although WordPress's updating system is reliable, it is always recommended to have a recent backup created before changing anything on WordPress. Check if Your Themes and Plugins are ready for this update It is important to check if your themes and plugins have a version ready for the WordPress update. Update your Themes and Plugins before updating WordPress disabling the plugins before updating is also recommend Backup WordPress To play it safe, backup WordPress itself by using CPanel. For instructions on updating WordPress using CPanel, follow this guide. Turn off Caching Turning off Caching to ensure you are not caching pages during the update Once the backups are completed, update WordPress by either clicking the install banner or by navigating to the updates area on the dashboard. Then simply click on the "Update Now" button. WordPress will then update to the newest version. Once WordPress has updated, re-enable all previously disabled plugins and ensure they work. If they don't, you may need to wait for them to be upgraded. That's it! Now you know what to do before updating WordPress! WordPress has been updated, and all safety precautions have been practiced! If anything goes wrong during... --- ### Google Business Email is Enterprise Grade - Published: 2014-10-13 - Modified: 2020-08-08 - URL: https://digitalshiftmedia.com/google-business-email/ - Categories: Email - Tags: Business, CNAME, DNS, Email, Gmail, Google, google business email Not Using Google Business Email for Your Business? Benefits of Using Google for Your Business: Book professional appointments with your own domain name Sync your contacts, calendar, and email across all of your devices Your email will be faster and safer on Google's servers using industry-leading security You'll receive less junk mail and spam with Google's best-in-class spam filters You'll have the ability to start a video chat with your team directly from your inbox which means no complicated technology or software Complementary Google Business Email Account Setup from Digital Shift   Try a 30 day free trial by signing up for Google Apps for Business through https://www. google. com/a/signup. Google Business Email is lightning fast, extremely secure, and comes with storage and collaboration tools. You also have the ability to host video meetings! All backed by Google's 24-7 support. Try it Before You Buy it! Get a 30-day free trial for up to 10 users No credit card required to sign up Experience no disruption to your current email service or website Thank You For the Social Support! We really appreciate it. As a thank you below please find your special coupon code towards our services. Code: G6K4D@DSH$D Value: $100 towards our services. Free Google Business Email Setup Become a new Google Business Email user. The setup is on us. After signing up, contact us by filling out our contact form and we will start a remote session to setup and configure your Google for Business Email absolutely free of charge! [contact-form-7 title="Google... --- ### How to Increase Website Traffic After Publishing a Blog - Published: 2014-10-06 - Modified: 2019-06-13 - URL: https://digitalshiftmedia.com/increase-website-traffic-after-publishing-blog/ - Categories: SEO Is there anything you should do After Publishing Blog? You have finished writing an awesome article, and you have posted it on your blog feed! That is awesome! But there are things that you can do to give your article more attention and more views on the internet.  The goal of creating your blog in the first place was to get as many people to view it and to provide information to people. Whether you are writing your blog for business reasons or personal reasons, there are things that you can do After Publishing Blog in order to get more viewers reading your blog. In turn, if you get viewers to read your one specific article, there are chances you have gotten them to your website, meaning they are more likely to visit other pages of your website. Do you feel like you have put in a lot of work to writing an article, but then do not get enough traffic to your post? Well, the good news is that there are things that you can do after publishing your article in order to increase traffic to your blog! If you would like to find out what you can do to increase traffic to your blog, continue to read! Things to do after publishing an article If you want to create more traffic to your website through your blog, consider doing some or all of the following: 1. Use Social Media to spread article After Publishing Blog Social Media is a great tool for spreading information to... --- ### SEO Optimized Blog Posts are Easy to Write! - Published: 2014-09-26 - Modified: 2020-04-04 - URL: https://digitalshiftmedia.com/seo-optimized-blog-posts/ - Categories: SEO - Tags: Blogging, Posts, SEO, SEO Optimized Blog SEO Optimized Blog Posts Don't Need to Be a Nightmare Blogging can be a great marketing tool for your business. Blogs allow you to educate and inform potential customers, along with establishing authority and expertise within your industry. SEO Optimized Blogs will help you generate traffic to your website! A major advantage of blogging is that these posts are a long-term tool that will continuously work to bring traffic to your site weeks, months, and even years down the road! In order to maximize these benefits, blog posts should be created with SEO in mind. A properly SEO optimized post will be ranked higher on search engines, generate more website views and traffic, and add more value to the viewer! Steps to Creating an SEO Optimized Blog Post: 1. Start Blog Post After logging into your content management system go to the blogging section, select "Posts" and then "Add New" 2. Keyword Research The first thing you should do is determine the best keywords to use for your post. You should have an idea of what you want to write about. The subject of what you want to write about will determine the keywords, which will be the main focus of your blog and is what people would search to find the blog. Think about what your potential target market would search and try to utilize that as the keyword. Enter the possible keywords into a keyword search box if available. If you're not sure what keyword to use enter your keyword idea and "do more research" in step 3. 3... . --- ### Responsive Web Design Video - Published: 2014-09-13 - Modified: 2018-09-30 - URL: https://digitalshiftmedia.com/responsive-web-design/ - Categories: Website - Tags: Responsive, Responsive Web Design, Video https://vimeo. com/106071378 Why You Need Responsive Web Design! By the end of 2014, the majority of internet usage will come from mobile devices, surpassing the traditional desktop computers. This means that it is extremely important to have a responsive website more than ever! A mobile ready website will provide an exceptional user experience on all devices. Usability is the primary focus of responsive design. A traditional website is not programmed to properly appear on mobile devices. When browsed on a mobile device, the website will load the desktop version of the site. I'm sure you have experienced this in the past. The website will appear very zoomed out, and navigation and usability is difficult. Features and functions don't work properly and the load times are slow. It is extremely likely that any potential customer will be turned off by the frustrating layout of your non-responsive website and leave your website, possibly finding your competitor's easy-to-use responsive website. Having a separate "mobile" site is not good either. This causes you to have another URL and content, which makes managing your sites tedious and time-consuming. It is also more challenging for search engines to index and use your site, and as a result, your page rank suffers. Mobile sites do not offer the same functionality but rather strip down the site and remove features. What is a Responsive Web Design? A responsive web design refers to how a website is created. A responsive website will automatically and properly rearrange itself for different screen dimensions. A responsive website... --- ### What You Need to Know about Mult-Domain SSL Setup - Published: 2014-08-27 - Modified: 2020-08-08 - URL: https://digitalshiftmedia.com/multi-domain-ssl/ - Categories: Security, Website - Tags: Configuration, Requirements, Security, SSL Thinking of Switching to a Multi-Domain SSL? Do you have an SSL on your sub domain and want one for your main domain, or vice versa? Understand the requirements and constraints of multi-domain SSLs. You need to read this. Unless you planned in advance, chances are that when you purchased your SSL you bought only what you needed. In most cases this would be a single domain SSL. Single domain SSL are very affordable and most do the job, but they are not very flexible if your needs change or you want to do more. At the time of your original SSL purchase, you may have needed the SSL for your main domain (yourname. com) or only a sub domain (subdomain. yourname. com). In this case the single domain SSL will do the trick. Let's assume that you bought an SSL for a sub domain and now you want one for your main domain. There are certain things you need to be aware of before you make a new SSL purchase or making changes to your system. One IP Address per cPanel Account cPanel only allows one Private IP per account and each SSL requires a Private IP. This is the most common cPanel setup. If you already have an existing SSL certificate being used on a sub domain (i. e. for a billing system, payment portal, or sharepoint, etc. ) you need to replace it because your sub domain is using the only IP address available in your cPanel.   How to Get Around the Single IP... --- ### Customer Reorder from Account History - Published: 2014-08-15 - Modified: 2020-04-04 - URL: https://digitalshiftmedia.com/customer-reorder-account-history/ - Categories: E-Commerce, Website Allow Customer Reorder on Your E-Commerce Website When you allow your customers to have accounts on your e-commerce website it is very easy to give them the opportunity to re-order something that they have ordered previously! This is a really important function if you have a lot of repeat customers, or you are a supplier of goods for other companies. E-commerce websites have built-in functions for customer reorder from previously ordered items in their account history. This article gives you a brief outline on how easy it is for a customer to re-order things on your website. Account History When a customer has an account set up with you, they can easily access their purchase history. This makes it easy for them to keep track of and view previously ordered items. Just like it shows below:  Customer Reorder In this case, this customer only has one previous order with this e-commerce website. But none the less, they are able to view what they purchased before. Once they have chosen to view that order they would come to a screen that looks a lot like this one:  Easy transition to cart management On this screen, they are able to make the same order as one of their previous orders. When a customer clicks on 'Order Again' it will add this product or multiple products into its shopping cart, just like in this picture below: From this location, customers can add or remove items from their cart, adjust the quantity, or continue shopping on your... --- ### Managing Multiple Addresses for Shipping and Billing in E-commerce - Published: 2014-08-15 - Modified: 2020-04-04 - URL: https://digitalshiftmedia.com/managing-multiple-addresses-e-commerce/ - Categories: E-Commerce - Tags: Billing, Shipping Do your customers have Multiple Addresses for billing and shipping? The purpose of this article is to outline how you can allow your customers to have multiple addresses for both shipping and billing in your E-commerce site. By adding a simple extension on your current e-commerce site you give your customers the ability to organize there billing and shipping addresses any which way that they would like. Once you add the appropriate extension, in your customers' account settings they will have access to an area where they can add multiple addresses. This page looks a lot like the one beneath: At that point when your customer is checking out they will be able to choose multiple addresses. This functionality will be very easy for your customers to manage on their own - as shown below: Re-ordering made easy for customers! Once your customers have made orders, it is then easier to re-order what they have ordered previously from their order history. This function is built into most e-commerce websites - if your customers have set up an account with you. For the purpose of this article, we wanted to outline a simple e-commerce extension for multiple customer addresses. It would be necessary to do some research on the different types of functionality these extensions offer.  Allowing your customers to manage multiple addresses is made very easy with the right extension! --- ### Standard E-Commerce Reporting Package - Published: 2014-08-15 - Modified: 2020-08-08 - URL: https://digitalshiftmedia.com/e-commerce-reporting/ - Categories: E-Commerce - Tags: E-Commerce Reporting, Reporting E-Commerce Reporting Package Details Report Categories The standard, or "out of the box," reports included can be broken down into the following categories. Each category has specific reports relative to its category. 1. Order Reports Order reports made easy for analysis with easy export to excel.   Sales by date - orders placed and item details Sales by product- product search, top sellers, top earners as options Sales by category - category search option Coupons by date - coupon filters and most popular 2. Customer Reports Identify your best and most profitable customers. This data is very useful for sales forecasts and extremely helpful during the budgeting process.   Customers vs. Guests - the number of signups Customer list - customer search, number of orders, total spend, last order details 3. Stock Report For purchasing decisions, so that you don't run out of products to sell! Low in stock - product, units in stock, status, actions Out of stock - product, units in stock, status, actions Most stocked- product, units in stock, status, actions 4. Tax Report Your accounting team will love these reports! Taxes by code - number of orders, tax amount, shipping tax amount, total tax Taxes by date - number of orders, total sales, total shipping costs, total tax, and net profit   Report Date Range Reports come with pre-configured ranges and the ability to enter in a custom range using a user specified start date and end date. Report data can also be downloaded via the "Export CSV" button. Year... --- ### E-Commerce Role Based Access Control Management - Published: 2014-08-04 - Modified: 2020-08-08 - URL: https://digitalshiftmedia.com/e-commerce-role-based-access-control/ - Categories: E-Commerce Setting up E-Commerce Role Based Access Controls Safeguarding your business assets is imperative and the segregation of duties can help you achieve better internal controls. This blog post further examines role based access control management from the e-commerce perspective. We will review the setup of the store manager for an e-commerce system. Review E-commerce Store Manager Setup For the purpose of this sample setup, the store manager will have functionality to oversee and perform all transactional data and reporting. The store manager will not be setup for system settings which includes making changes to tax rules and payment gateways. In addition, the store manager will not be permitted to delete any records. 1. Select Store Access including Orders, Coupons and Reports Setup settings and system status are not required for our store manager to do his/her job. Restricting these features safeguards and controls payment gateways, tax rules, shipping calculations, and much more. Disallowing the setting options mitigates risk by removing the potential opportunity to make changes to features outside of the mangers role.   2. Review Product Setup Options and Ensure No Restrictions Exist All options under the products tab are made available based on the manager's role configuration and company policy.   3. Review Additional Product Options The above features will provide additional settings that will help the store manager increase sales through functions like product specific Search Engine Optimization and on-page sharing. Therefore, these product options will not be restricted to the store manager.   2. Review All Other Settings By default, the... --- ### Role Based Access Control Management for Your Website - Published: 2014-08-04 - Modified: 2020-08-08 - URL: https://digitalshiftmedia.com/role-based-access-control/ - Categories: Website - Tags: CMS, Control System, Role Editor, Security, User Access Customized Role Based Access Control for Your Website! With the proper tools and configuration, role editor settings can provide customized website access to your entire team. Having greater controls in place tightens security and processes. A properly configured system also mitigates potential risk such as the chances of users making accidental (or unauthorized) changes or deletions. This eliminates the "it just stopped working" situations that result in lost productivity, frustration, and downtime. Here's How the Role Editor Works The role editor allows the website administrator to create and manage role-based access control settings. Once a role is created, it can be assigned to users. Users can be promoted to other roles and the assigned roles can be edited at any time. For instance, let's say that one of your team members requests approval to have the ability to make changes to the menu and widget area, and the ability to activate plugins that you download and approve for use. The following options must be selected: Under capabilities select "Edit Theme Options" Ensure that you also select "Activate Plugins. "   The admin menu for the user's login will now include the additional features. The user can now make changes to the widgets and menus. You can also further customize these options and select the ones that you do not want to appear on the user's menu. Options and menu items can be completely customized to meet your desired needs. You also have the options to further customize what is displayed as well as what capabilities... --- ### E-Commerce Tax Setup: Canadian Tax Upload File - Published: 2014-08-02 - Modified: 2019-06-10 - URL: https://digitalshiftmedia.com/e-commerce-tax-setup-canadian-tax-upload-file/ - Categories: E-Commerce - Tags: Canadian, Download, Tax E-Commerce Tax Setup Steps Update: this is now automatically setup for you with the latest version of WooCommerce. 1. Tax Options Tax Calculation Options: Customer shipping address (default setting) - Tax calculated based on the customer's shipping address. Shop/Store base address -  Tax will be calculated using the store address.  With this option the system assumes that the customer is in the same location as your store. Customer billing address - Tax will be calculated based on the customer's billing address. Warning: if the default customer address is "no address" then a location will not be assigned to the customer and taxes will not be calculated. For this setup, taxes will be calculated based on the customer's shipping address and rounded at subtotal instead of line by line. The tax calculation for tax exclusive prices option is exactly what you'd expect it to be: tax_amount = price * ( tax_rate_% / 100 ) Ensure that you do not use the tax-inclusive option because your calculations will be wrong (and your accountant will be mad at you! )   2. Additional Options for Displaying Tax With the above settings, products listed in the E-Commerce store will be displayed without tax and tax totals will be itemized.  This means that a total will be included for the entire tax class. If one tax class exists i. e. HST, then one line will be displayed with the total tax for all ordered items.    3. Canadian Tax Rates The standard class can be configured manually or you can download and... --- ### How to Set up Google My Business - Published: 2014-07-24 - Modified: 2021-07-25 - URL: https://digitalshiftmedia.com/set-up-google-my-business/ - Categories: Google My Business - Tags: Google Maps, Google My Business, Google Places, Local SEO, Search Results How to set up Google My Business Google My Business connects Google search, maps, Google +, as well as Insights, Reviews, and Google Analytics into a one convenient application. This means you can easily manage all these features in one interface and changes will update for all of Google's services.  These services allow your local business to be found more quickly and conveniently online. If you are not a local business, Google My Business is still beneficial as it provides a user-friendly page that allows managers to create content, interact with customers, and track Google Analytics.  Let's get started! Note: if you have already created Google Places for Business or Google + then your Google account will already have Google My Business created Steps to set up Google My Business: Visit https://www. google. com/business/ and click "Get on Google". Select or create the Google account you want to use and sign in. Search for your business in the prompted area by name and address. If you are not a local business click on the prompt "Not a local business? ". You then need to select your business type. The Brand option directs you to create a non-local Google + page. If you cannot find your business that means it was not added, simply click "None of these matches, add your business” and fill in the required information to add your business! Once you have found or created your correct business location and type, click on it. Google will now create your Google + page with your address you inputted... . --- ### How to: Create Business YouTube Channel - Published: 2014-07-23 - Modified: 2020-06-24 - URL: https://digitalshiftmedia.com/create-business-youtube-channel/ - Categories: Website - Tags: Youtube, Youtube Account Creation, Youtube Channel Create a Business YouTube Account YouTube is the world's largest video-sharing website. With over six billion hours viewed every month, millions of users, and monetizing and advertising capabilities, creating a business YouTube channel is an excellent way to grow your business. Regardless of the size of your business, YouTube can help you succeed in this online age. To create a business YouTube channel, you first need to have an existing Google account created. If you do not have one, the process will allow you to create one. Be aware that the email you sign up with as this will be tied to the channel. It may be best to create a new Google account that is not linked to someones personal email. How to create a business YouTube account: Visit www. youtube. com and click on "Sign in" on the top of the page. You will be directed to choose a Google account to sign in with. Use the one you want to be associated with your channel or click "Add account" to create a new Google account. Once you successfully log in with a Google account, you need to create the channel. To do this click on "My Channel" on the YouTube drop-down menu or click on or simply click this link: https://www. youtube. com/create_channel and click on "To use a business or other name, click here" You will now be prompted to name the channel and select a category. Enter your business name and select "Company, Institution or Organization" and make sure you check the Page Term... --- ### How to: Create MailChimp Email Template - Published: 2014-07-22 - Modified: 2020-08-08 - URL: https://digitalshiftmedia.com/create-mailchimp-email-template/ - Categories: Email Setting up a MailChimp Email Template Personalizes the Service to your Brand   MailChimp is a powerful marketing email service provider. Its features include allowing users to create and design email newsletters as well as sharing them on social media and bulk emailing. Let's go over how to create an email template in MailChimp. Creating a MailChimp Email Template: Navigate to http://mailchimp. com/ Create an account or log-in Click on "Templates" on the left-hand side of your dashboard Click the "Create Template" button on the top right-hand side. An arrow should point it out.  Now you must select a basic template to work off of. I selected "1 Column - Banded" for this tutorial. The area on the left is what the template looks like and the area on the right is where you add and edit content and designs. Once you have selected a template, you may edit it by dragging additional field areas by dragging the corresponding icons under "Content" into the email field. Notice the names of each section of the email, Header, Body, Footer. You should remember which area is what for the designing stage. Once you are satisfied with the layout, it is time to add the content! Uploading Logo/Image To add an image, such as your logo, in the indicated field, simply drag and drop the photo in that field or click "Browse". When it redirects you to the file manager, select Browse again to open up your computer's directory and locate the picture as shown below. Once you have... --- ### SEO (Search Engine Optimization)... What's This All About? - Published: 2014-07-09 - Modified: 2021-07-25 - URL: https://digitalshiftmedia.com/seo-search-engine-optimization-whats-this-all-about/ - Categories: SEO - Tags: Citations, Content, Link Building, Search Engine Optimization, SEO What is Search Engine Optimization (SEO)? SEO is a combination of content, social media, and search ranking. The goal of Search Engine Optimization is to get your content (Website, image, article, video) to rank high in Search Engine. The most common Search Engines are: Google, Yahoo and Bing. On-page SEO is described as "Organic," a non-paid way of having your content included. Your search ranking is decided based on how relevant the content is compared to the search query, the relevance of the material and its credibility. There are many other factors that determine who will place at the top of the results. We want to make sure that you are aware of some common factors so that you can increase your online visibility and grow your business. The Most Important Parts Of SEO Content is King Content is crucial for your SEO success. It is imperative that your content provide's the user with the information they are requesting based off of their search query.  You need to make sure that your content is fresh, engaging and that it brings the visitor some valuable information. If your site has stale or outdated information you are not likely to score very high. Provide your visitors with unique and interesting ideas and always ask yourself  "could I find this on any of my competitors websites? " Search Engines monitor how effective your content is and they utilize this in determining your overall SEO score. If your visitors are not engaged they will not stay on your website and your rank will be affected. HTML... --- ### How to create a Business Twitter Account! - Published: 2014-07-09 - Modified: 2021-02-21 - URL: https://digitalshiftmedia.com/how-to-create-business-twitter-account/ - Categories: Social Media, Twitter Analytics - Tags: Account Setup, Business, Social Media, Twitter Twitter - a great social media platform for business! Twitter is a major online social networking service. It allows users to create messages called "tweets" that appear on feeds of users who follow you. Twitter is one of the social media accounts you want to use to raise awareness. Tweet content your customers would like and use it grow your customer base with a word of mouth approach - It's a simple way to forward (retweet) information to your followers! For potential customers not following your twitter handle, you can also use Twitter ads to encourage engagement with their twitter profiles. Twitter can also be used for acquiring industry information and seeing what your competitors are doing. Another key feature is that it allows for customer interaction by direct messages or public tweets. How to set your Business Twitter Account up By following these simple steps, you can have a Twitter account setup in less than 10 minutes!  Go to twitter. com Click "sign up for Twitter" You will need a valid email address Enter required information in the field provided, then click "Create my account" When directed to the welcome page, click "Next" to start the initial process Twitter will now ask you to follow 5 users twice for a total of 10. Once you follow the required amount, click "Next" It is recommended to follow organizations or committees of your industry to be up to date with information Twitter now asks to add contacts from your email, however you... --- ### How to Add Your Local Business to Google with Google Places - Published: 2014-06-25 - Modified: 2019-06-10 - URL: https://digitalshiftmedia.com/google-places-setup/ - Categories: Local SEO, SEO, Website - Tags: Google Maps, Google Places, Local SEO, Search Results, SEO Add Your Local Business to Google! Google Places for business is a free feature that allows businesses to be found on the local map of a results page. This tool is an excellent way for your business to be visual online and be quickly found locally. These features are especially important in today’s internet age where the majority of searches are done online. Steps to Setup Google Places for business: Visit http://www. google. ca/business/placesforbusiness/ or search Google Places for Business Click Get started for free Sign in or create Google account Enter your business name and address in the search field provided Click on “None of these matches, add your business” or if your business is found that means it has already been added. If the business has already been added, make sure your business account is run by an approved manager and not an unauthorized account! Fill in the required information in the fields provided and then click submit Click "Mail me my code" in order to be mailed the business verification PIN Recheck that all important information is listed and correct Add photos of your building to better customer experience and ensure you can be found That's it! You are done!  Google Places for Business is now working to get you seen online! Make sure to verify the business once the PIN is delivered to the businesses address Adding your business to Google Places also benefits your business by improving your local search engine page ranking allowing you to be seen higher on the results page! Google Places'... --- ### 50% off SEO for Your First Month - Published: 2014-05-17 - Modified: 2021-07-25 - URL: https://digitalshiftmedia.com/50off-first-month-victoria-day-long-weekend-sale/ - Categories: SEO - Tags: Promotion, Sale, Web Design, Web Site Design, Website, Website SEO Sign Up Today & Save on Website SEO! 50% off Website SEO for Your First Month. Or 50% off our Web SEO Services In celebration of our growth, we are offering 50% off your first month on Website SEO or any of our services. This offer is valid and cannot be combined with any other offer. Take advantage of this special promotion to grow your business. We only use proven solutions that we use ourselves. You found us, not let us help us find your next customer! In order to receive this amazing deal. Enter PROMO CODE - SEO50VIP  when you check out. If you have questions about web design, search engine optimization, search engine marketing, or social media marketing contact us. If you are ready to get started with a Free 30-minute strategy session today! Get the website you always wanted. Enhance your web presence today and save. Contact us for further details. How Does Website SEO Work? SEO means that we optimize your pages for your keywords so that potential customer can find you easier. Our website SEO solutions work and are designed to get you results! Contact us to learn more. We want to ensure you are correctly indexed with search engines and the prospective customers are able to find you easily. With Digital Shift you get the benefits or no set up fees and no long-term contracts. We work hard to get you results. Contact us to get started! --- ### Website Structure Crucial? - Published: 2014-04-30 - Modified: 2018-08-24 - URL: https://digitalshiftmedia.com/website-structure-crucial/ - Categories: Website - Tags: Hierarchy, Page Order, SEO, Structure Is Website Structure Crucial? Your website structure helps search engines rank your website as reliable and relevant!  Consideration into the structure of a website occurs in the early stages of the website design process. It starts with gathering content and gets finalized as the project progresses through the conceptual design phase. (See Website Design Best Practices if you are not familiar with the process). When getting started: Research your target keywords before deciding on your website structure. A great looking website will not be found unless the proper keywords are used. Decide what keywords your business will target on the homepage and each other page - Decided what each products/services/categories (depending on the structure you decided) effects your on-page SEO ranking Website Structure Website structures are either simple or complex and be sequential, hierarchical, or webs Website structure requires business insight and can be strategic Website structure must be a strategic process and should never be decided on by solely a website designer A team member with SEO experience can provide valuable insight to enhance traffic How A Hierarchical Structure Helps Helps search engines find all your pages better by indexing Makes it easier to your visitor to find what he or she is looking for (usability) Links through all your pages Number of Levels in Website Structure A flatter structure makes it easier to find important content The exact number of levels is project specific, but the rule of thumb is 2-4 levels A deeper structure may be required and has its... --- ### Setup Google Analytics Account for Website - Published: 2014-03-02 - Modified: 2019-06-12 - URL: https://digitalshiftmedia.com/setup-google-analytics-account-website/ - Categories: Google Analytics Setup Google Analytics Account for Website If you are not using Google Analytics, it's not too late. Digital Shift strongly encourages its clients to review their website data frequently and often. If you do not have a Google Analytics follow these easy steps. STEP 1: Visit http://www. google. com/analytics/index. html STEP 2: Log in or create an account: If you already have a Google Account, such as a Gmail account, sign into your Google Analytics using this account. If you do not have a Google Account, create an account directly from http://www. google. com/analytics/index. html Click "Create an Account. " You will be required to enter an email address and password STEP 3: Enter your web site URL address into the box labeled "website's URL" on the sign-up page and click "Continue. " STEP 4: Read and accept the terms of service STEP 5: Click "Create account. "   Google Analytics Website Integration Google Analytics is built on a powerful reporting platform to help you track your progress and data. It allows you to decide what data you want to view and customize your reports and dashboards. Digital Shift Media includes access to log file statistics as well as a Google Analytics Integration for all of its clients.  Our clients are automatically set up for a Google Analytics account, which flawlessly integrates with their website. The dash board is very intuitive and gives you insight into your online strategy. Fine tuning your visitors' online experience and meeting their interest and needs is definitely good for business.  Google Analytics is a very useful and user-friendly tool. The data collected from... --- ### 2014 Saint Patrick's Day SEO Promotion Winner! - Published: 2014-02-14 - Modified: 2020-02-02 - URL: https://digitalshiftmedia.com/2014-saint-patricks-day-seo-promotion-winner/ - Categories: SEO, Website - Tags: Promotion, SEO, SEO Promotion We have a Winner for our Saint Patrick's Day SEO Promotion! Who is the SEO Promotion winner? The winner of the Saint Patrick's promotion is Franklin Parada from Parada Dentures. Parada Dentures Provides denture services in  Guelph, Kitchener- Waterloo and Cambridge, as well as the surrounding areas.   Visit their website at http://paradadentures. com/. Congratulations Franklin! You are our SEO promotion winner! We will be contacting you next week with details. Recap of the SEO Promotion Clients that requested a Free SEO report were automatically entered into a draw for on-page SEO and one month of SEO lite service (1000+ value) to increase website traffic and leads. We had a great turn out and received many complements about the insight that the Free SEO Report was able to provide our clients! Knowing what keywords customers are looking for and what keywords competitors are using is helping our customers out rank the local competition. We will be running another promotion soon! Digital Shift Media Be Seen Get Connected digitalshiftmedia. com --- ### Google Authorship SEO - Published: 2014-01-30 - Modified: 2018-08-24 - URL: https://digitalshiftmedia.com/google-authorship-seo/ - Categories: Website Google Authorship is Google’s way of identifying the author of a piece of content to factor it as a signal of content quality. People know good content when they see it and will likely want to share it with others!  Sharing through blog posts, social media services, email, forums, word of mouth, or other means. Authorship is a great tool for content writers and bloggers! Quality content that is relevant to the audience and that has a high level of engagement and popularity online enhances the author’s authority. This is different from the traditional model because now authority is being ranked on the author instead of only page or site. Free SEO Starter Guide.   Steps to Setup Google Author Link Log into your Google Plus Account Go to your "profile" Select "about"" Scroll down to the bottom of the page Edit your "Links" Add a custom link to your blog or website to the "Contributor to" section Add your profile to your website using your content management system or by adding a rel="author" code   Test the connection using Google's Structured Data Testing Tool http://www. google. com/webmasters/tools/richsnippets This page will also provide alternative verification methods Once authorship is verified it is only a matter of time before your profile starts showing up in your search results. Authorship will continue to influence ranking and search results in future search algorithm updates. Happy content marketing! --- ### Edmonton Website Design - Published: 2014-01-24 - Modified: 2018-08-24 - URL: https://digitalshiftmedia.com/edmonton-website-design-jobs/ - Categories: Website - Tags: Alberta, Canada, Design, Edmonton, Jobs, Website Edmonton Website Design Our digital marketing agency, Digital Shift Corporation, was started in 2007. We are headquartered in Kitchener, Ontario and service clients primary in Canada, USA, UK, and Australia. Digital Shift is planning to expand into Edmonton, Alberta, for a list of current openings visit Edmonton Website Design Jobs. We specialize in Digital Marketing including Content Marketing, Social Media, Search Engine Optimization, and Professional Responsive Website Design and Re-design. Digital Shift provides the best value in web services. We offer beautiful professional websites at the most competitive prices in the market! Download our complete service offerings. How Can Edmonton Websites Help? Digital Shift can help your business be seen and get connected! Whether you are a start-up or a large enterprise, we can walk you through the process of getting online and create a strategy that meets your goals within your budget. We also meet our clients locally within Central Alberta and South Western Ontario. Why Choose Edmonton Websites? We are highly recommended by our clients. The information you will receive from your initial meeting, which is at no charge to you, is invaluable. There is no pressure or obligation after your online assessment. See our testimonials. --- ### Result Focused Website Designers and Digital Agency! - Published: 2013-09-15 - Modified: 2020-04-04 - URL: https://digitalshiftmedia.com/website-designers/ - Categories: Local SEO   Digital Shift Online Agency Provides Results! Digital Shift takes pride in keeping our designs clean and professional. We advise our customer through every step of the design process from start to finish and also provide ongoing support. We help you design a website that is easy-to-use that speaks to your audience and target market. We Work With You to Ensure: 1) Our Website Designers Make Your Website Load Fast! A fast loading website provides a better user experience. We use best practices to make sure no corners are cut. We want to provide you with the best-looking website that loads fast. Statistics show that even just one second in additional load time reduces the number of people who decide to stay on a website. Visitors want information and want it fast. Welcome to the information age. 2) Your Website is Professionally Coded and SEO Ready! Website developers vary as do web designers. Our web developers work directly with our web designers to provide you with the best results! We code our websites professionally for security, usability and SEO (Search Engine Optimization)-readiness. 3) User Experience and Usability is Key Digital Shift values creativity and design, however, we grew our business by growing other businesses. Our website designers balance elements of design and usability so that your website is creative, but not too flashy. Ultimately, we design your website for its intended audience! If the website is too flashy and difficult to use, users tend to get frustrated and leave. Our... --- ### How to Create a Yelp Business Account - Published: 2013-03-10 - Modified: 2020-04-04 - URL: https://digitalshiftmedia.com/how-to-create-a-yelp-business-account/ - Categories: Local SEO - Tags: Create A Yelp Business Account, Local SEO, Online Directories, Online Marketing, Online Presence, Yelp How to Create a Yelp Business Account Yelp is an online directory created to help potential customers find local businesses online. Yelp allows business owners to create a free business account to list their business, post photos, and interact with customers. Yelp also allows businesses to pay for advertising space on the site. With 140 million unique visits per month and over 60 million local reviews, it is easy to see why claiming your business on Yelp will help raise awareness of your business and generate sales. How to Create a Yelp Business Account, The Steps: Visit biz. yelp. ca and enter your businesses name and address, then hit search. You will then be shown a list of businesses that fit the search criteria. Scroll through the results and search for your business. Once you find your business, click on "Claim this business". If your business is nowhere to be found, ensure the appropriate search criteria has been used. If it is correct, then this means your business is simply not yet listed on Yelp.  To list the business click on the "Add your business to Yelp" link located at the bottom of the search results. You will now be directed to a page to create a business owner account. Fill out the required information and create the account or log in if you already have an account. Once completed, Yelp will send a confirmation email to the email address provided. If you have created the listing, it may take a few days for the... --- ### Best Website Design Project Phases - Published: 2012-12-04 - Modified: 2018-08-24 - URL: https://digitalshiftmedia.com/best-website-design-project-phases/ - Categories: Website - Tags: Best Practices, Project Management, Web Design, Web Projects, Web Site Design We are certain you are familiar with the old adage “If you fail to plan... plan to fail.” It speaks volumes about the importance of planning! The web site design process is greatly enhanced when approached with a project based methodology. Project are divided into phases to better control quality and effectively mange the output of the deliverables. The web site projet phases are completed sequentially. Segmenting the project into logical phases makes it easier to manage, plan, and control the project from start to finish. This not only results in higher quality deliverables and greater customer satisfaction, but also in project being delivered on-time and within budget. Best Website Design Project Planning in Practice The best website designs are built by agencies that understand the needs and requirements of the customer. The best website designs go through industry and company specific best practices. These best practices are out in place and followed to provide the greatest customer satisfaction possible in an effective and efficient manner. We are certain you are familiar with the old adage “If you fail to plan... plan to fail. ” It speaks volumes about the importance of planning! The best website design agencies use a structured approach to delivering high quality projects. The website design process is greatly enhanced when approached with a project based methodology. Projects are divided into phases to better control quality and effectively mange the output of the deliverables. The website project phases are completed sequentially. Segmenting the project into logical phases makes it easier to manage, plan, and control the project from start to finish. This not only results in higher quality deliverables and greater customer satisfaction, but also in project being delivered on-time and within budget. Why Sequential Phases for the Best Website Design? Although, there are situation where larger and more complex projects might benefit from overlapping phases, Digital Shift has found that the sequential focus is designed to ensure proper control over the desired result. For instance, desired changes can be made earlier without having to perform re-work, which increase project costs and usually delay delivery. The best website design agencies have identified re-work as the... --- ### How Web Site Visitors Read Your Web Pages - Published: 2012-09-24 - Modified: 2019-06-10 - URL: https://digitalshiftmedia.com/how-web-site-visitors-read-your-web-pages/ - Categories: Website - Tags: Marketing, SEM, SEO, Usability, Web Site Design The brutal truth is that customers scan web pages! They don't read the entire page, instead they pick out individual words and sentences. The primary goal is to convince the user your web site is worthy of his or her attention, and the secondary goal is to make it easy to find what they are looking for. Concise, scannable, and objective language provides the best visitor experience!   Web writing can be challenging and time consuming. It is absolutely necessary for your website and for search engine tracking. However, the brutal truth is that customers scan web pages! They don't read the entire page, instead they pick out individual words and sentences.  Keep this in mind when writing your content and remember to use appropriate headings and subheadings. Know your audience and how to effectively communicate to them.   How Visitors Skim Your Web Page Now that you know that they skim, here are two noteworthy facts: You have about 10 seconds to spark interest! A visitor will decide within approximately 10 seconds whether he  or she stays on your web site If you've captured their interest, visitors scan your web page for specific facts and key ideas. A 50,000 page view research study at the Poynter Institute indicates that visitors read 20% of the words on a web page.   Secret to Writing Great Web Page Copy The secret is making it scannable or skimmable! Planning, writing, and testing are part of the content creation process. You can create copy by following these three steps: Creating Key Takeaways - Identify the key takeaways you want to communicate and set a purpose to the web page. Structure Your Content - Place the main ideas in the headlines, major points in subheadings, and series of three or more key items in lists. Test Your Content - Get feedback about your content. Find out whether the reviewer identified the major takeaways without reading your entire web page.   Guidelines to Making... --- ### Are You Tracking Your Website Visitors' Behaviour? - Published: 2012-09-22 - Modified: 2021-07-25 - URL: https://digitalshiftmedia.com/are-you-tracking-your-web-site-visitors-behaviour/ - Categories: Web Intelligence - Tags: Analog Stats, Google Analytics, Web Intelligence, Webalizer Attention Web Site Owners, Entry Level Marketers, and Web Analysts! Are You Tracking Your Web Site Visitors' Behaviour? Attention Website Owners, Entry Level Marketers, and Web Analysts! Are You Tracking Your Website Visitors' Behaviour? Web statistics are logged on all servers. These log files can be used to track your website visitors' behaviour down to the very last click. Data collected from visitors provides you with a wealth of information when analyzed and turned into useful information. Log File Statistics Web hosting providers offers a range of built-in log file statistics. Log processing programs such as Webalizer, Analog Stats, and AWStats, are amongst the most commonly used. These programs allow you to see how many times your web site has been visited, what pages are the most popular, and how much time a user has spent on each page. Ten things AWstats reports on: Most viewed, entry and exit pages Search engines, key phrases and keywords used to find your site (The 115 most famous search engines are detected like yahoo, google, altavista, etc. ) Number of times your site is "added to favourites bookmarks" Number of visits, and number of unique visitors Visits duration and last visits Days of week and rush hours (pages, hits, KB for each hour and day of week) Domains/countries of hosts visitors (pages, hits, KB, 269 domains/countries detected, GeoIp detection) OS used (pages, hits, KB for each OS, 35 OS detected) Browsers used (pages, hits, KB for each browser, each version (Web, Wap, and Media browsers supported) Ratio of Browsers with support of: Java, Flash, RealG2 reader, Quicktime reader, WMA reader, PDF reader (with additional coding) The dashboard... --- ### Digital Shift Offers Monthly Plan - Published: 2011-10-03 - Modified: 2021-07-25 - URL: https://digitalshiftmedia.com/digital-shift-offers-monthly-plan/ - Categories: Website - Tags: CMS, Google AdWords, Monthly Website Plan, Social Media, Web Hosting, Website Discover Monthly Website Plans! Monthly website plans offer no significant upfront costs with all the benefits! The Following Services are included with the Monthly Plan Package: Domain name Website hosting Website Consultation Website design and development Your content upload and formatting E-mail account setup Two hours of training That Sounds Great, But I Need More Information Let us explain it in a way that everyone can understand. We don't believe that your financial situation should stop your business from succeeding online. We understand the risks that are associated with this and allow you to build the online image you deserve without the significant upfront cost because we understand the important of cash flow, especially in early stage of the business life cycle. We are providing the opportunity for businesses who are not currently satisfied with their existing design to get one they can be satisfied with. We are also offering new businesses who can't afford the investment, with custom design that will resonate with their visitors. Business is a risk and that is why for our CMS Business Plus, we are offering no contracts. Yes, we are willing to take a risk if you are. We will support you in every way to ensure that your online marketing is a success. Sounds crazy doesn't it? We believe this should be the rule, not the exception. We have come up with everything that you will need to get your business online and with the support you needs. We Are Dedicated to... --- ### Mistakes Choosing Web Designers - Published: 2011-01-24 - Modified: 2020-08-08 - URL: https://digitalshiftmedia.com/choosing-web-designers/ - Categories: Website - Tags: Portfolio, Web Designers, Web Site Design, Website Weak Portfolio You want to be able to see what the company can do for you. You expect that they lead with their best foot forward. If you look at their portfolio and are not impressed with what you see. It most likely that the work they will perform for you will not meet your expectations. Weak Portfolio Number one mistake choosing web designers is a weak portfolio. You want to be able to see what the company can do for you. You expect that they lead with their best foot forward. If you look at their portfolio and are not impressed with what you see. It most likely that the work they will perform for you will not meet your expectations. Cheapest Price Number two mistake choosing web designers is chasing the lowest cost provider. Your quality will suffer and you may experience poor service. We all know that you get what you pay for. It is unrealistic to expect the highest quality at the lowest price. Does your business offer the lowest price? Price is one thing to take into consideration but it should not be your main deciding factor. If it is you may be very unhappy with the end result. You need to understand that you are putting the reputation of your company on the line and that your entire business is going too judged by your online presence. Sometimes we can do more bad then good without even realizing it. When you do realize it sometimes the damage has already been done. Unrealistic Time Frame If you are after a professional website that is going to deliver the results you're business is after then you need to understand that unless you have all the content prepared ahead of time that 2-3 weeks is not an unreasonable time frame. If you rush your... --- ### Website Usability - Published: 2011-01-22 - Modified: 2021-07-25 - URL: https://digitalshiftmedia.com/website-usability/ - Categories: Website - Tags: Efficiency, Simplicity, Usability, Website If your website is confusing and difficult to navigate your visitors will not stay long and may even tell others. This is something that can be easily avoided and a website that has poor usability can be fixed. Usability is a term which is not well understood or just overlooked. Does Website Usability Really Matter Website usability is all about a user focused design that is easy to use, navigate, and understand. Website usability results in longer browsing times, more page views, an increase in repeat visitors, higher conversion, and lower bounce rates.  If your website is confusing and difficult to navigate your visitors will not stay long and may never return. This is something that can be easily avoided with proper planning. Usability is a term which is not well understood or just overlooked by website designers. Website Usability is: Simplicity – How simple is it for your online viewers to navigate your website and accomplish simple tasks? Efficiency – Now that they are able to achieve these tasks, how long does it take and why? Revisit efficiency – How well are your visitors able to navigate and perform simple tasks the next time Issues or complaints – What are the issues your visitors have and why? Level of satisfaction – How satisfied is your users after using your website? Enhancing You Website Usability In order get the most benefits from your website, you need to keep your customers coming back. Do you know what pages users are visiting, where they are coming from, how much time they spend on a particular page or the entire site? We can assist you with analytics and help review your website based on website usability best practices and send you a detailed report with our recommendations on how to get the results you... --- ## Resources ### How to Integrate ServiceTitan Scheduling with Google Business Profile Appointment Booking Link - Published: 2024-02-07 - Modified: 2024-02-08 - URL: https://digitalshiftmedia.com/resource/servicetitan-scheduling-google-business-profile-booking/ - Categories: Google My Business Integrating ServiceTitan Scheduling with Google Business Profile As a home service business owner, streamlining your operations and making your services more accessible to your customer base is crucial for business growth. One way to achieve this is by integrating ServiceTitan Scheduling with your Google Business Profile. This guide will walk you through the process and explain its benefits.     To integrate ServiceTitan booking with your Google Business Profile, log into your ServiceTitan account and follow these steps: Click the cog to get to your Settings Navigate to the Integrations Open the Marketing Integrations page Configure the Reserve With Google feature Once activated, the "Book Online" button will be visible on your Google Business Profile within 24 hours. This enables customers to easily book appointments with you. For additional functionality, you can also consider setting up Google Local Services Ads Integration. This will enhance your ads by adding instant booking capability. If you require further assistance, don't hesitate to reach out to the ServiceTitan Support team for help. Benefits of Booking Directly from Google Business Profile with ServiceTitan Integrating ServiceTitan scheduling with Google Business Profile comes with a plethora of benefits. 1. Enhanced Accessibility: It allows your clients to book appointments directly from Google Search or Google Maps, thereby making your services more accessible. 2. Time-saving: It saves your clients' time – they won't need to visit your website to book an appointment. 3. Increased Visibility: Your business profile will sport a distinctive "Schedule" button, enhancing your visibility and business professionalism. 4... . --- ### SEO Traffic Value Calculator - Published: 2020-12-22 - Modified: 2022-05-14 - URL: https://digitalshiftmedia.com/resource/seo-traffic-value-calculator/   SEO Traffic calculator not loading? Click here. --- ### SEO vs. PPC - Published: 2020-11-10 - Modified: 2020-12-01 - URL: https://digitalshiftmedia.com/resource/seo-vs-ppc-which-is-better-for-my-business/ LSA vs. Google Ads vs. Local Map Pack vs. Organic Search? A healthy marketing mix makes all the difference and more traffics converts to more leads and customers. Where you are on the search engine results page makes a huge difference, and the more screen space you take up, the better chance you have of getting a new customer. On average, the following search engine positions get the highest portion of clicks: When you add up organic results (28. 8% + 43. 9%), organic traffic makes up 72. 7% of the total click-throughs — this is where you want to be to consistently win high-quality leads without breaking the bank. Are you thinking: how can take I take advantage of this free organic traffic? The answer is simple, invest in SEO. Have a look at the case study results from Bright Local: So why are Google Local Service Ads and Google Ads so much more popular? Because people aren't patient and want results today. Most people just want to throw money at their lead problem and get immediate results. Instead of investing and getting long-term results, our human nature desires immediate gratification even if it costs an arm and a leg. What we really should be doing is analyzing each situation and determining how to implement SEO now, so that you can benefit from the long-term results it offers. If you get started with advertising service right now you can start getting leads as quickly as tomorrow — this is true! ... --- ### What to do When Your GMB Listing is Suspended - Published: 2019-07-02 - Modified: 2020-09-08 - URL: https://digitalshiftmedia.com/resource/what-to-do-when-your-gmb-listing-is-suspended/ GMB suspensions are typically taken when a listing seems to violate Googles guidelines for representing businesses on Google. It is also possible for a listing to be suspended after a Google user reports the Google Map listing. You can find Google's guidelines for representing a business here. GMB suspensions can be frustrating as there is no indication to what caused the listing to be suspended, so guess work and troubleshooting is required. 2020 update: We have noticed an increase of suspensions due to Google user reports as well as issues with conflicting information provided by Data Aggregators 2 Types of GMB Suspensions Soft Suspensions A soft suspension, sometimes referred to as a "disabled listing" by Google, is when you are no longer able to manage your listing, but the listing still appears on Google and Google maps. In these cases, the listing is essentially unverified and needs to become verified again (once the cause of the suspension has been fixed). Hard Suspensions A hard suspension means that the listing has been removed from Google Maps. A listing can be hard suspended via: an algorithm - listing suspended automatically if any flags are raised when scanning your listing, or due to a small change inside the GMB dashboard. Google employees - manual review of your listing and suspending an account if the employee feels your listing violates guidelines Google users - anyone who reports listing as "spam" or "doesn't exist" can trigger a suspension if the edits are approved. Depending on... --- ### HR Marketing - Published: 2019-06-17 - Modified: 2020-04-05 - URL: https://digitalshiftmedia.com/resource/hr-marketing/ What is HR Marketing? HR marketing is the activities an organization uses to attract and retain the talent. It is the combined effort between management, human resources and the marketing team. Human Resouce Marketing is done externally to attract new talent as well as internally to retain current talent. How HR & Marketing Work Together Human resources and marketing can work together to create digital assets that will be used to attract new candidates. Assets required for a successful candidate marketing campaign include: System for tracking candidates (HR software) Job hiring site profiles (also good for SEO) Job descriptions with NAP+W or unstructured citations (for Local SEO) Updated web pages: about us, why us, awards page, careers (benefits and job postings), client testimonials Video asset about the company/message from owners/founders Video assets of team testimonials (two+ work best) Video assets of client testimonials (recommended) Social media posts and hashtags to track Social media graphics and graphics for all assets Social monitoring tool to track hashtag and social engagement An ideal candidate profile (psychographic and demographic data) Dedicated ad spend budget for targetted promotions Social media calendar and posting plan The number of assets required depends on the position that is being promoted. The junior positions require fewer assets, while senior more specialized roles require more assets and take more time. How Does HR Help Marketing? The marketing team helps HR role out the marketing campaigns to attract new talent. This includes offline and online activities like social media and advertising... . --- ### How to Add Admin to Facebook Page - Published: 2018-10-15 - Modified: 2023-11-05 - URL: https://digitalshiftmedia.com/resource/how-to-add-admin-to-facebook-page/ - Categories: Advertising on Facebook Steps to Add Admin to Facebook Page Start the setup from business. facebook. com and select the company you want to work on. If you are doing this via Meta Business manager, here are the steps to add a business manager to your Facebook account. Step 1 From business. facebook. com click on the menu icon and select  "business settings. " Step 2 Select "people" under users and click the "add" button.     Step 4 Add the users' email address and select the type of access you wish to grant. Tottle admin access to "on" if granting admin access to a user.   Step 4 Select the company the admin role and click invite. That's it. The user will receive an email invite to continue the registration process online. Please note that Facebook will use your personal account to validate that you are a real person (to prove your identity) and then the signup will continue using the business email. --- ### Google Display Network Targeting Options - Published: 2018-09-30 - Modified: 2020-04-25 - URL: https://digitalshiftmedia.com/resource/google-display-network-targeting-options/ Managed Placements Management Placements can be uploaded from a list of website that you provided to Google. You provide the specific websites that you want to target your display advertising. You are telling Google that you believe your audience visits these websites and that you only want to display your ads there. This strategy is good and safe because you know exactly where your ad is being displayed. However, this is the most common method and may not get you the best or cost-effective results. You can use the display planner or other tools. Start by looking at what's working and get inspired. Chances are that if the ad has been around for a long time, it is probably working. Contextual Contextual keywords tell Google to find things related to your keyword. More work is involved with this method because you should monitor where your ads are placed and how they are performing.  You can also target your competitors brand, products, services, and URLs. Topic targeting is broader and easier to use. Digital Shift recommends adding one topic per ad group to measure the performance. Google Gmail targeting is also an effective way. With HTML ads, you can actually build a landing page within Gmail. Using competitor domains allows you to target people using Gmail you can show your ads to customers of our competitors. Targeting by using your keyword and topic. Behavioural This method you are specifying that you want to target based on recent (1-2 week) behaviour. This person is looking to buy... --- ### Featured Snippets in Search Results Strategy - Published: 2018-08-31 - Modified: 2022-02-11 - URL: https://digitalshiftmedia.com/resource/featured-snippets-in-search-results-strategy/ - Categories: Google AdWords Can Featured Snippets in Search Results be Part of Your SEO Strategy? It sure can! If your content follows best practices and already is ranking it certainly can! Here's how we ranked for "landing page checklist" and other terms: Find popular topics desired by real users be seeing what's shared on social Research the topic and create a newer and even better piece of content about the topic Link outreach to get backlinks When a user asks a question in Google, you may see your result in a special featured snippet block at the top of the search results page. This is also referred to as "position zero. " The featured snippet block includes a summary of the answer, extracted from a webpage, plus a link to the page, the page title and URL. With a Featured Snippet SEO Strategy: Digital Shift built outstanding content and got backlinks from high authority sites Ranked above popular authority sites like Unbounce, HubSpot and InstaPages Received an insane amount of traffic In order to show up in position zero, or featured snippets, your website must already rank in the top ten positions of Google for that search query. The most important this is to ensure that you take the time to build awesome content that's desired by users. If you aren't familiar with E-A-T (Expertise, Authoritativeness, Trustworthiness) content, check out this link. Don't worry we already read this entire document, if you have a question just get in touch for a complimentary consultation. --- ### How to Turn Off Automatic Application of Ad Suggestions in Google Ads - Published: 2018-08-24 - Modified: 2020-09-03 - URL: https://digitalshiftmedia.com/resource/how-to-turn-off-automatic-application-of-ad-suggestions-in-google-ads/ - Categories: Google AdWords You Can Opt-Out of Auto Applying Google Ad Suggestions, and Maybe You Should! We've seen auto-suggestions create some terrible ads that lead to an increase in cost (more money for Google) and a drop in performance (less conversion for you). To stop this nonsense and take full control of your Google Ads Management, continue reading. Why do Google Ads accounts now automatically apply ad suggestions by default? Perhaps to make more money, perhaps to help users that aren't experienced... it's probably the former. You can stop auto-apply by manually opting-out. When you opt-out, all your previously auto-applied ad suggestions will remain active. Don't forget you can always edit, pause, or remove previously auto-applied ad suggestions from the ads and extensions section of Google Ads. How to Opt-out at the account level To opt-out of auto-applying ad suggestions to standard Google Ads accounts: Go to Settings in Google Ads Go to Account settings at the top of the page Choose Don’t automatically apply ad suggestions Click Apply to save your changes That's it - now you don't have to worry about unexpected changes to your Google Ads account. --- ### What Information is Required for Local SEO? - Published: 2018-08-02 - Modified: 2022-01-23 - URL: https://digitalshiftmedia.com/resource/what-information-is-required-for-local-seo/ - Categories: Local SEO What information do I need to start Local SEO? Here's the information that you'll need to get started with Local SEO Services. Business Name - This is the full official business name that is to be used to citations, directories and local SEO Address - The address exactly as it is listed on Google or the official presentation you want Phone Number - The unique location-specific phone number Website - The location-specific website URL or link it is also referred to as the location-specific landing page Contact Email - If available this is for a location-specific email (usually a forwarding email to the main account) if one is not available a general contact email can be used Hide Address - Do you want to display this address on Google My Business (service area business)? Note - Any other notes or comments about the location including old addresses used Service Areas - List of your service area/zips and a list of your top priority areas Services - List of services that are of high importance/profit to you Other things you'll need: You'll also Need Your Business Description. Since different directories have different maximums we recommend the following: Short Description - 150 characters max Medium Description - 300 characters max Long Description - 500 characters max Logo - if you're a client we likely already have this Images - location specific, building (inside/outside) images and team photos are recommended. We will send you a unique folder upload link for you and your team to use... . --- ### Add User to Google My Business - Published: 2018-07-25 - Modified: 2020-12-11 - URL: https://digitalshiftmedia.com/resource/add-user-to-google-business/ Google My Business | Add Manager Here are 5 simple steps you can follow to add a manager to your Google My Business account. In order to continue with these steps, you must have access to the Gmail account that owns your location(s). If you do not have "Owner" access you will have to request that these steps be completed by the appropriate person, or ask them to provide you with more access to your account. #1 Go to business. google. com Go to business. google. com and log in to your account and select the location you would like to grant a user access to. #2 Go to the main menu Click on the hamburger menu icon in the top left-hand corner.   #3 From the main menu select the "users" option After clicking on "users" the user management screen will appear.   #4 Click on the add user icon in the top right-hand corner This is also a great chance for you to review who has access to your account and do some clean-up if needed. Perhaps an old employee or past vendor still have access? If so, you can remove them by clicking on the X next to the name or email. #5 Enter in the email address and select permissions Copy and paste the user's email and select the manager access level to allow the user to manage reviews and post updates and promotions to your Google My Business account. Managers can edit the listing, but can't remove or delete it. Communication... --- ### Facebook Lead Ads CRM Integration - Published: 2018-07-20 - Modified: 2020-04-25 - URL: https://digitalshiftmedia.com/resource/facebook-lead-ads-crm-integration/ - Categories: Advertising on Facebook 6 Steps to Integrate Facebook Lead with Your CRM Go to your facebook page and follow these steps: Click publishing tools Select Leads Setup Start typing the name of your CRM - in this example, we are using MailChimp Select your lead ads form Select your destination/list - this is where leads will be imported Match up the import fields - tell facebook what information goes where In this example, we are using MailChimp to store your lead ads and collecting the name, email address and phone number. Don't forget to click save once you are done! --- ### Posting to Multiple Facebook Locations - Published: 2018-05-17 - Modified: 2020-04-25 - URL: https://digitalshiftmedia.com/resource/posting-multiple-facebook-locations/ - Categories: Advertising on Facebook Are You posting to multiple Facebook Locations? If you have locations configured and have multiple locations (previously called children accounts) under your main account (parent account) you can automatically cross-post content to all of your locations at once. You have the following options to show posts from your main account on your location pages: Always show - this options will show all the posts from the parent account Only show on location Pages that don’t publish their own posts Never show - this option will not display any posts from the main account The current facebook location settings are limited and we suggest using a social media platform to manage and post content to specific content groups to ensure that relevant content is displayed. For example, locations that have a carwash can be grouped into a content group to promote car washes so that car washes don't have advertised at locations that do not have this option. If you have any questions about setting up Facebook business locations contact us for a complimentary consultation. --- ### Google AdWords Conversion Tracking Best Practices - Published: 2018-05-13 - Modified: 2019-06-14 - URL: https://digitalshiftmedia.com/resource/google-adwords-conversion-tracking-best-practices/ - Categories: Google AdWords Google AdWords Conversion Tracking Ultimately tracking up to the final sale or transaction is what our clients are most interested in, but in order to get there, we need to start by tracking Google AdWords conversions to get there. Oftentimes, there are multiple conversions that take place on every customer journey, but they all start as a lead before they become a new won opportunity. This Google AdWords Conversion Tracking Best Practices resource is designed to highlight and summarize practices that allow advertisers to better track leads.   The most common practices for Google AdWords Conversion tracking are defined below: Form Submissions Quote Submitted/Request for Proposal Submitted - This can have various names, but this is tracking that is Google AdWords conversation is set up for your primary call to action on your microsite or landing page. This information usually contains at least the prospects contact information such as a name, email address and phone number as well as additional information through a message or selectable options. Contact Form Submitted - If your microsite or landing page has a separate contact form that is not your primary offer this type of conversion is added to distinguish the way you collect leads.   Tracking these two items distinguishes purchase intent and helps determine what stage of the buying cycle the prospective client is in. This can also be used as your primary call-to-action depending on your campaign and strategy. Phone Call Phone Call Clicks - This conversion is used to track when a user clicks... --- ### Guidelines for Representing Your Business on Google - Published: 2018-04-20 - Modified: 2020-04-25 - URL: https://digitalshiftmedia.com/resource/guidelines-representing-business-google/ - Categories: Local SEO Looking for Guidelines on How to Represent Your Business on Google? Service-area businesses—are defined as businesses that serve customers at their locations—should have one page for the central office OR location and designate a service area from that point.  Service-area businesses can't list a "virtual" office unless that office is staffed during business hours. According to GMB support, one address (unique address and phone number) for one GMB page is allowed even if its the same business name as long as service areas do not overlap. Service-area businesses on Google Not all businesses serve customers from a brick-and-mortar location or storefront. Some businesses operate from a home office or unlisted business address because they perform services at a client's home or location. Addresses Use a precise, accurate address to describe your business location. PO Boxes or mailboxes located at remote locations are not acceptable. Do not create more than one page for each location of your business, either in a single account or multiple accounts. Additional Resources Here are links to some additional resources worth reviewing to ensure that you are following Google My Business policies. https://support. google. com/business/answer/3038177 https://support. google. com/business/answer/3038163 https://support. google. com/business/answer/2911778 https://www. en. advertisercommunity. com/t5/Go-To-Guides/S1-How-to-claim-or-create-a-business-page/td-p/1225801# You can reach Google My Business Support by calling 1-844-491-9665.   --- ### Are You Using Site Category Options in Adwords? - Published: 2018-04-18 - Modified: 2020-04-25 - URL: https://digitalshiftmedia.com/resource/using-site-category-options-adwords/ - Categories: Google AdWords What are Site Category Options in Google Adwords? Site Category Options are often overlooked and are all enabled by default. These options can be tricky to find and are hidden deep within the display network section.  Advertising on websites with all categories often wastes your Google AdWords budget and the association with categories not appropriate for your brand might be harmful. Site Category options can be found by selecting your campaign and clicking Display Network > Topics > Site Category Options. . --- ### Are You Using These Website Spell Checker Tools? - Published: 2018-04-05 - Modified: 2020-08-08 - URL: https://digitalshiftmedia.com/resource/using-website-spell-checker-tools/ - Categories: Website Website Spell Checker Tools Having spelling and grammar mistakes on your website can impact your reputation. To prevent errors that can cause your audience to lose trust with your brand, be sure to check out a list of tools and resources that can quickly and easily check your website. Here is a list of Website Spell Checkers that you can use: Grammarly http://www. online-spellcheck. com/ respel: http://respelt. com/ typosaur: http://typosaur. us/ JsSpell: https://www. jspell. com/public-spell-checker. html SortSite - Website Spell Checking: http://www. powermapper. com/products/sortsite/checks/website-spell-checker/ spellcheckplus: http://spellcheckplus. com/ W3C: https://www. w3. org/2002/01/spellchecker Ninjas (no longer working): http://www. internetmarketingninjas. com/online-spell-checker. php Checkdog: http://checkdog. com/ Mac http://peacockmedia. software/mac/scrutiny/index. html http://www. deeptrawl. com/download. htm Windows inspyder: https://www. inspyder. com/products/InSite/Website-Spell-Checker http://www. deeptrawl. com/download. htm Extensions: Grammarly Browser Extension Spell Checker for Chrome: Spell Checker extension for Chrome. It's a tool to check spellings of words and come up with suggestions for misspelt words. --- ### Analyzing Your Landing Page by City Source using Google Analytics - Published: 2018-03-22 - Modified: 2020-07-19 - URL: https://digitalshiftmedia.com/resource/analyzing-landing-page-city-source-using-google-analytics-secondary-dimension/ - Categories: Google Analytics Ever wonder what cities your website visitors are coming from? Michael, one of our clients, asked us how he can analyze landing page visits to see what cities visitors were coming from. This can be done quickly and easily using a Secondary Dimension filter in Google Analytics. Here's how to analyze your landing page by city using a Google Analytics secondary dimension in two steps. Step 1: Go to Google Analytics Google Analytics -> Behaviour -> All Pages -> select your desired landing page Step 2: Add Secondary Dimension Select the Secondary Dimension option in Google Analytics. Find the city filter by searching or scrolling through the list. If you can't find it check the "display as alphabetical list. "   The Result After Applying the City as a Secondary Dimension   --- ### Did You Enable Google AdWords Remarketing in Google Analytics? - Published: 2018-03-21 - Modified: 2020-04-05 - URL: https://digitalshiftmedia.com/resource/enable-google-adwords-remarketing-google-analytics/ - Categories: Google AdWords Don't Forget to Setup Google Remarketing in Google Analytics Don't miss this often forgotten step! When we start working with a new client we see this all the time and fix it. Double check your accounts to ensure you setup Google AdWords Remarketing in Google Analytics. Here are the two steps you must follow after linking Google AdWords and Google Analytics. Step 1: Enable Remarketing in Analytics Go to Google Analytics, under the "Admin" tab, navigate to "Tracking Info" (at the 'Property' level), > 'Data Collection' > "Remarketing" - "ON"   Step 2: Enable Advertising Reporting Features in Analytics You'll find this button underneath the 'Remarketing' button in the previous step. In Analytics, under the "Admin" tab, navigate to "Tracking Info" (at the 'Property' level), > 'Data Collection' > "Advertising Reporting Features" - "ON". Make sure to 'Save' before continuing! That's it, your setup for AdWords Remarketing! Speak with us about your digital marketing strategy. Start with a free 30-minute strategy session. --- ### Google LSA Background Checks - Published: 2018-03-14 - Modified: 2020-04-05 - URL: https://digitalshiftmedia.com/resource/google-lsa-background-checks/ - Categories: Google Local Services Ads More About Google Background Checks Here are the top things you need to know about Google LSA Background Checks: You can get started on this before applying to Local Service Ads (LSA) program Ensure you use the exact business name for the location you are verifying All technicians need a background check and need to be linked to a specific business name and service area Get everyone on your team involved and collect all of their info This process takes about a month How much does a background check cost? Nothing but time, the Google LSA background check itself is free. Who performs the Google LSA background check? The background checks are done by Pinkerton Consulting and Investigations, Inc. How frequently do background checks need to happen? The background checking process will happen on an annual basis.  A background re-checking will happen after one year of your initial Google Guarantee approval. This ensures that everyone is current and any new team member is added and has a background check done. What does the background check look for? Pinkerton is looking for major flags that can be a risk when visiting a customer's home. Inquiries are done at the employee and company level: Employee: Social Security number validity and criminal history (including cross-checks against national sex offender and terrorist/sanctions registries) Company: professional license, insurance verifications, as well as civil litigation history (including judgments and liens from federal and state courts) --- ### Graphic Design Resources - Published: 2018-03-07 - Modified: 2020-04-05 - URL: https://digitalshiftmedia.com/resource/graphic-design-resources/ Graphic Design Resources Graphics Design Resources and tools to help you work more effectively and frustration free! Ads Google Web Designer - useful to help you create Google AdWord Display ads as well as HTML5 animated ads Adobe Illustrator - Great for creating illustrations and can be a good tool for creating Google Display Ads using artboard in versions CS6 and higher. Just make sure that each artboard has its own unique elements and that you aren't working off one outline otherwise you can run into trouble trying to finalize a professional design due to a lack of flexibility. You may also find facebook ad sizes and google ad sizes helpful when creating ads. Fonts What the Font - have an image with a font but not sure what it is? Use this tool to help you find a close, if not exact, math!     --- ### Google Analytics Academy - Published: 2018-01-07 - Modified: 2020-04-05 - URL: https://digitalshiftmedia.com/resource/google-analytics-academy/ - Categories: Google Analytics What is the Google Analytics Academy? The Google Analytics Academy allows you to learn analytics with free online courses provided by Google. To access free training on google analytics and google tag manager visit: https://analytics. google. com/analytics/academy/ Google Analytics Academy Courses The Google Analytics Academy courses include: Google Analytics for Beginners Advanced Google Analytics Ecommerce Analytics: From Data to Decisions Google Tag Manager Fundamentals The courses provide an excellent overview and lots of information about each tool. If you are planning on managing and updating analytics for your business or franchise we recommend you watch the videos to get a better understanding of how analytics can help your business. If you require advanced setups or assistance with your analytics contact us for a free quote. --- ### Facebook Ad Sizes - Published: 2017-12-12 - Modified: 2020-04-05 - URL: https://digitalshiftmedia.com/resource/facebook-ad-sizes/ - Categories: Advertising on Facebook What is the Most Popular Facebook Ad Size? The most popular facebook ad size is 1200 x 628 pixels. The image cannot contain more than 20% text. One exception is if the image (or photograph) contains a product or object that has text on it naturally. The 1200 x 628 recommended facebook ad size will get resized once it is uploaded. How Does Facebook Calculate How Much Text is in an Ad? Facebook uses a very primitive way to calculate how much text is in an image. Facebook uses a 5x5 grid overlay on the image and sees which boxes contain text out of the 25 boxes. Even if there is a bit of text in a box, Facebook counts that box as containing text. For example, if 5 of the 25 boxes have text in them, you meet the requirements (5/25 is 20%). What You Need to Know About Facebook Ad Sizes! Best Facebook Ad size Recommended Image Size: 1200 x 628 pixels Image Ratio: 1:9:1 Minimum Resolution: 470 x 246 pixels Canvas cover: 1200 x 628 pixels Carousel Images: 1080 x 1080 pixels Slideshow: 1280 x 720 pixels Other Digital Shift Resources: Understanding Facebook Ad Placements Dynamic Product Ads Lookalike Audiences on Facebook --- ### Google Ad Sizes - Published: 2017-12-12 - Modified: 2020-04-05 - URL: https://digitalshiftmedia.com/resource/google-ad-sizes/ - Categories: Google AdWords What You Need to Know About Google Ad Sizes for the Display Network! Working with Google Ad Sizes in Photoshop or Illustrator it is highly recommended to work with artboards. Artboards are supported in the latest version of Photoshop and are found in earlier versions of Illustrator such as the popular CS6 version. It is best practice to name the layer the size of the ad and to name the project accordingly. For example, domain or company followed by the campaign name such as DigitalShift-Promotion. ai. This was when the work boards are exported they will be named accordingly with the layers. Make sure you export the artwork in actual pixel size for example if the ad is designed as 200x200 export it as 200x200. Be careful not to upscale it to a larger size and to ensure that the file size doesn't exceed 150 KB. Acceptable file types: Google Display ads can be in GIF, JPG or PNG format with a maximum file size of 150KB The Most Common Google Ad Sizes 250 x 250 – Square 200 x 200 – Small Square 468 x 60 – Banner 728 x 90 – Leaderboard 336 x 280 – Large Rectangle 300 x 250 – Inline Rectangle 120 x 600 – Skyscraper 160 x 600 – Wide Skyscraper 300 x 600 – Half-Page Ad 970 x 90 – Large Leaderboard 320 x 50 – Mobile Leaderboard Resource: https://support. google. com/adwords/answer/7031480? hl=en All Google Ad Sizes (Non-animated) Square and rectangle 200 × 200 Small square (popular) 240 ×... --- ### Royalty Free Images for Commercial Use - Published: 2017-11-30 - Modified: 2021-07-05 - URL: https://digitalshiftmedia.com/resource/royalty-free-images-for-commercial-use/ Looking for Royalty Free Images for Commercial Use? Check out some of these resources: Pixabay Pexels StockSnap. io Unsplash Burst (by Shopify) FoodiesFeed Gratisography Negative Space Picography We recommend double checking the usage before using images to ensure that you are using images as intended. --- ### Need Google Analytics Support? - Published: 2017-11-15 - Modified: 2020-04-05 - URL: https://digitalshiftmedia.com/resource/google-analytics-support/ Google Analytics Support & Resources Here are some of our Google Analytics resources and blogs: Add Google Conversion Tracking in 5 Easy Steps Track Phone Calls with Google Analytics Event Tracking Resources from Google: Add GA Tracking Code - you will need this on your website to start collecting data Event Tracking - different types of tracking and event calls available in GA Link AdWords to Analytics - get more out of AdWords by linking analytics Add GA Remarketing Code - setting up remarketing code will allow you to market users who have previously visited your website or specific pages on your website Google Analytics Demo GA Demo Account - access a Google Analytics demo account with data --- ### Manage Your Money With Ease Using These Accounting Tools - Published: 2016-06-14 - Modified: 2020-04-05 - URL: https://digitalshiftmedia.com/resource/accounting-tools/ Accounting Tools That You Can Count On! You're far too busy to deal with the pain of financial management that inevitably comes with your successful business. Luckily, there are many accounting tools to save you time and money so you can keep doing what you do best and push on the fun. Accounting tools records and processes accounting transactions such as accounts payable, accounts receivable, payroll, and trial balance in one handy dandy app. By using these three accounting tools, we hope that it will not only save you time and money but also sweat and tears. Xero Xero is the best thing since sliced bread. Whether you're a small business or an accountant for clients, Xero's cloud accounting software is magical. Xero's cloud software ensure that you can see your cashflow in real-time, gives you a clear picture of your finances, the flexibility to access your accounts wherever you want, share your data, and free updates. With the data given to you by Xero, you will be able to see opportunities for future growth and get much better insight and advice. There are also other popular features such as easy invoicing, claiming expenses, and creating purchase orders that you can do with Xero. You will naturally become much more in tune with your financial situation by using Xero as its interface is intuitive and easy. Xero is the accounting tool that we use as well. FreshBooks Fast and secure, you can start sending professional invoices, track time and capture... --- ### Better Ways To Help You Manage Client Relationships - Published: 2016-06-14 - Modified: 2020-04-05 - URL: https://digitalshiftmedia.com/resource/crm-tools/ Better Ways To Help You Manage Client Relationships You've made your way to the top of search engines by knowing what keywords to use to optimizing your website and web pages. With all of your hard work, you've left your competitors at the curb and are well on your way to becoming the next big thing in your industry. Now you've got client meetings to book and attend with more on the way. We recommend using these tools to help you become better organized so you won't ever be late or miss an important meeting. Calendy When are you available? With Calendy, set your availability preferences first before sharing with clients, students, and colleagues. From your availability, they pick an empty time spot which the event is then added to your calendar. Calendy saves you time and makes it super easy for anyone to connect with you. Join. Me With Join. Me you can collaborate with people instantly by video. Join. Me has free screen sharing and unlimited audio with no registration required. To connect with multiple people, Join. Me has a feature that allows you to host a free conference call by telling participants to first call into the join. me conference number of their choice and then entering the 9-digit ID you provide. An insightful feature of Join. Me is its ability to simply host a free online webinar. To grant access to your meaningful conversations, simply give those people the unique 9-digit webinar ID you will provide. Skype If you haven't heard of... --- ### Social Media Management Tools - Published: 2016-06-14 - Modified: 2021-07-05 - URL: https://digitalshiftmedia.com/resource/social-media-management-tools/ The Top Social Media Platforms Regardless of what type of business you run, having and maintaining a presence on social media is crucial to generating new leads and updating your customers on the latest promotions, products, and services. What are the gurus of social media using to manage their information? Social media platform tools have the capability to analyze, monitor, and manage your company’s information, product, or service over one or multiple social media accounts. Hootsuite Hootsuite is perhaps the biggest social media management tool. It allows you to manage all of your social networks under one roof and schedule your posts. Hootsuite comes equipped with analytics to give an in-depth view of your business, to see how well your social media campaign is going, so you can continue with what is working or change strategies. With a secure login, an app directory, and the ability to add team members to your workload, Hootsuite builds a connection with you and your audience with their monitoring tools. ContentStudio ContentStudio is our team's favorite, and greatest, social media management and posting tool. We would obviously like to keep this a secret, but Amad Ahmed and the entire ContentStudio team is just so amazing! The platform allows us to post, schedule, and create custom content groups that are easily shareable with clients. ContentStudio also makes it easy to share, manage, and get approval for scheduled posts. So, if you're looking for a powerful social media management tool that's designed for brands and agencies... --- ### Let Your Popularity Soar With These SEO Ranking Tools - Published: 2016-06-14 - Modified: 2020-08-08 - URL: https://digitalshiftmedia.com/resource/seo-ranking-tools/ Let Your Popularity Soar With These Ranking Tools Checking how your competitors are doing is only half the battle. By identifying and fixing problems within your own website, you can easily move your way up on search engines. Performing a daily check on your website is ranking in comparison to your competitors is a tedious but a good habit to develop as the faster the problem is identified, the faster you can fix it and outrank your competitors. To get some valuable insight to why you are ranking the way you are, we recommend using these tools. Authority Labs Authority Labs saves you time by automating your SEO monitoring, track local rankings, and recover keywords with their leading SEO software. You are able to track results by postal code, city, and country and easily add both desktop and mobile versions of your website to see how they compare. Running manual reports daily can be extremely tedious and time-consuming. This is why Authority Labs allows you to set automated data exports and receive monthly or weekly reports. In a nutshell, Authority Labs does not only track your rankings but gives you and your team a report on how you're doing. Positionly Equipped with a wide array of features, Positionly tracks your local and global search engine rankings and monitors your website's organic, referral and paid traffic presented on one chart. Positionly also has a simple dashboard that manages thousands of keywords. See how your website is performing on a daily basis... --- ### How To Save Your Headlines From Sure Death - Published: 2016-06-14 - Modified: 2020-04-05 - URL: https://digitalshiftmedia.com/resource/content-tools/ How To Save Your Headlines From Sure Death You have less than a tenth of a second to win your audience, where they will decide to explore further or not. If you don’t want your customers to trash your emails before reading them, or if you want to entice people to click on your blog, what you need is an attractive headline. The best headline is like delicious chocolate, you have to take a bite. Without catchy headlines, surely your emails, blogs, and posts will die, or at least be left by the wayside. Here are 5 fabulous headline analysis tools to resurrect your writing. Coschedule Coschedule is a content marketing platform. This tool allows you to analyze headlines, giving each one a score between 0 and 100. The Score is based on 4 factors: common words, uncommon words, emotional, and powerful words. It shows you all the headlines you’ve entered and their scores, allowing you to choose the best one. You can adjust your headlines until you find the perfect one! This tool is free and incredibly easy to use. Optimizely Optimizely has to be one of the best headline tools on the market. Companies such as Disney, CNN, and Microsoft are using it to analyze their headlines. The best part is Optimizely has a multivariate testing element that is far better the A/B testing. You can try every different images and headlines combo to test what is absolutely the best results. Using their Starter Plan and try it... --- ### Reputation Management Tools - Published: 2016-06-14 - Modified: 2020-04-05 - URL: https://digitalshiftmedia.com/resource/reputation-management-tools/ Reputation Management Tools How’s your reputation online? With most of your time being occupied by doing what you do best, it will be difficult to allocate more time to see what people are saying about you and monitor your social media platforms. Online reputation management can easily take up a good chunk of your day, if not your entire day if you don’t have a helping hand. That’s why we are going to introduce you to the following tools to make tracking your reputation online a piece of cake. Trackur Listen to relevant conversations and gather good content by using Trackur. This reputation management tool notifies you instantly when your brand is mentioned, which means that you are able to respond quickly without having to be glued onto a social media platform all day. Trackur offers analytical capabilities that will help you analyze and track trends. Naymz With Naymz, you can not only measure your influence and reputation online but also manage your personal brand. By signing up for free, Naymz gives you a RepScore which is composed of three components: peer assessments, social influence, and transparency. Peer assessments judge how reputable and trustworthy you are with those who are connected to you. Social influence manages how many likes, comments, and reposts you receive on various social media platforms. Lastly, transparency measures how defined you are. This is measured by seeing how you are at keeping your brand relevant to others.   Google Alerts Google Alerts allows you to set... --- ### PPC Tools - Published: 2016-06-14 - Modified: 2020-04-05 - URL: https://digitalshiftmedia.com/resource/ppc-tools/ What Do We Recommend For PPC Tools? Advertisers pay a small fee every time their ad is clicked. This is called Pay-Per-Click (PPC) advertising. One of the most popular forms of PPC is search engine advertising where marketers bid for an ad placement. By searching a relevant keyword, your site may or may not show at the top spot on Google. If PPC is done correctly, the fee should be trivial as the visit should always be worth more than what you’re paying for.   PPC encompasses a lot of different campaigns: from researching, selecting, organizing relevant keywords to building optimized PPC landing pages for conversions. We have selected four PPC tools that we deem worthy of your time to enhance your PPC campaign. Unbounce Unbounce arms you with the right tools to build custom and optimized landing pages without relying on a technical team. Whether you’re a beginner or experienced in creating landing pages, this tool also provides you with templates if you happen to be stuck. Rearranging elements on the page takes mere seconds. You can also implement advanced design features like parallax scrolling and high-quality full page background images to your landing page. By adding a lead generation tool to your landing page with Unbounce, you are able to generate leads for not only sales but also email campaigns. As traffic is coming more frequently from mobile devices, Unbounce can build a mobile responsive landing page that gives you flexibility in updating your design and layout. iSpionage iSpionage... --- ### Backlink Tools - Published: 2016-06-14 - Modified: 2020-04-05 - URL: https://digitalshiftmedia.com/resource/backlink-tools/ What Is A Backlink? Also known as Inbound links (IBL's), backlinks are links that lead to your website and are important parameters that help rank your website on Google. The more backlinks you have, the more your popularity will soar as Google gives more credit to websites that have a solid number of backlinks. However, search engines will also check for quality. What determines quality? When backlinks to your site are coming from other websites that have content related to your site, backlinks are considered relevant which boosts their quality score. Before you consult a marketing agency, we recommend using these five backlink tools to do a swift analysis of your website that will help you determine the number of backlinks to your website, analyze data, and improve your website ranking. SEMRUSH Besides searching for keywords, another key feature SEMRush provides is tracking backlinks. By entering your URL into the search box, you will see a Backlinks Section under Domain Analytics. Clicking into the Backlinks Section, you will be given the total number of backlinks to your website. MOZ Open Site Explorer With MOZ, you can discover backlinks, gauge your site's influence, and learn what keywords your website may be ranking for. For doing basic research on your website, MOZ is a good place to start. Ahrefs Ahrefs gives you a thorough look at your backlink profile: they do a comprehensive search on your backlinks, what keywords your website is ranking for and how much organic traffic it brings in,... --- ### Local SEO - Published: 2016-06-13 - Modified: 2020-04-05 - URL: https://digitalshiftmedia.com/resource/local-seo/ Local SEO Resources: Guidelines for representing your business on Google Service-area businesses on Google Should You Add City to Your Business Name at Google My Business? --- ### Customer Relationship Management (CRM) Tools - Published: 2016-06-13 - Modified: 2020-04-05 - URL: https://digitalshiftmedia.com/resource/crm-management-tools/ Customer Relationship Management (CRM) refers to practices, technologies, and strategies that companies use to analyze customer behaviour with the ultimate goal of improving and sustaining positive relationships with their customers and driving sales. CRM relies heavily on data to see what areas your business can build upon. Capsule Capsule is a great tool for people who are new to CRM software. Capsule supports integrations with Xero, MailChimp, and FreshBooks. It covers contact management, project management, and lead management. Capsule manages not just customer relationships but also your contacts, leads, vendors and more. You can track bids, proposals, and deals to see where your customers are coming from. Notes, conversations, docs, and files are all in one place so you can easily share them with your co-workers. Capsule is simple, effective, and flexible. Insightly Insightly is easy, powerful and affordable. Key features of Insightly include the ability to manage your vendors, organizations, partners, etc. , and tracks your project activity to ensure that you are on task. Insightly detects every social media profile that is related to a contact's email address. Compatible with mobile devices and equipped with key integrations, Insightly is an ideal CRM to check out. Salesforce Salesforce  has all the features of an effective CRM software. It includes call center management, campaign management, social media integration, and mobile support. As your business grows, Salesforce is a tool to keep in mind to help you manage CRM properly. Infusionsoft Infusionsoft covers marketing automation, sales automation, and e-commerce. Opposed to other CRM software, InfusionSoft... --- ### Video Marketing Tools - Published: 2016-06-10 - Modified: 2020-04-05 - URL: https://digitalshiftmedia.com/resource/video-marketing-tools/ Video Marketing Tools 101 You probably already know that YouTube is the second largest search engine in the world, but did you know that video traffic is projected to account for 80% of world's internet traffic by 2019? As video marketing is becoming increasingly popular, now is a good time to start thinking about implementing videos into your marketing campaigns. If you're ready to make some videos to enhance your marketing, we recommend the following tools to help get you started. WeVideo If you're a beginner to making videos, WeVideo is a great choice . WeVideo provides an extensive guide to making a video. This tool  allows you to add your logo, information cards, and a call-to-action. Multiple people are able to edit a video at the same time. If you're looking to test the waters of video marketing, WeVideo is a great choice as it has multiple plans to choose from; plans range from free to $69/month. Wideo Wideo has similar functions to WeVideo. It comes equipped with many templates to choose from. If you're running short on time, hire a professional Wideo designer to work on your project. Wideo's pricing ranges from free to $39/month. PowToon PowToon has a simple interface and will guide you throughout the video making process. It has the capability of making high-quality animated videos. PowToon is used by many big name brands like Cisco, Costco, eBay, and Coca-Cola. Pricing ranges from free to $197/month. GoAnimate With GoAnimate, you can customize characters, add an animated beginning, and put... --- ### The Grandfather of Social Media Marketing: Email Marketing Tools - Published: 2016-06-09 - Modified: 2020-04-05 - URL: https://digitalshiftmedia.com/resource/the-grandfather-of-social-media-marketing-email-marketing-tools/ Can Email Marketing Really Help? If you are thinking that email marketing has gone the way of the dinosaurs, think again! It’s like your hundred-year-old neighbor across the street who walks five kilometers a day and has a lawn you can eat dinner off of; he still gets the job done, and does a great job. If done right, email marketing tools are a great way to reach your target audience. Look at our list of tools and choose one that works for you. Mailchimp This tool allows you to connect your company with hundreds of e-commerce integrations. You can create campaigns, have automated email responders with product follow-ups, and send back-in-stock messages. Mailchimp has an easy drag and drop designer to create campaigns that match your company's style. They offer advanced analytics to help track your sales and website activity. Mailchimp's platform is mobile friendly. Pricing is based off of the number of subscribers and emails per month. There are five different packages ranging from free to $35/month (for 2501-2600 subscribers and unlimited emails per month) Litmus Litmus allows you to test your emails with different apps and devices and to test the links, images, subject lines, load time, and more, before you ever press send. This tool provides very detailed data such as where your subscribers open, if they forward or print the email, and how long they spend reading your email. It allows users to build emails from scratch or to choose from many customizable templates. Pricing ranges... --- ### Social Media Tips: The Must Do's - Published: 2016-06-08 - Modified: 2020-04-05 - URL: https://digitalshiftmedia.com/resource/social-media-tips/ How to Properly Utilize Social Media For Your Business Regardless of what social media platform you’re using to promote your business, it can be difficult to pinpoint what kind of ad you want to create with what message. As ad promotions and ideas are forever an endless pit, below are some common ad types that small businesses are using nowadays to get their voice out there. Social Media Tips Introduce your Busines Let people know who you are - People will be able to put a name to a face and allows them to make it easier to relate to you. What can you do for them? The relationship must be beneficial. You’re looking for their business, so what can you offer them in return? Let them know that you’re more than capable of meeting their wants and needs and why they should choose you over anyone else. Give them a way to contact you. Whether it be a phone number, e-mail, address, a YouTube Channel, etc. if you don’t give your audience a method of reaching you, everyone will be sad. Highlight Your Post Give your audience an overview of your product and/or service: A breakdown of your product and perhaps showcasing how much effort you put into your passion makes you more credible. What about your product is different from everyone else? Essentially, why should potential customers choose you? Promote your company’s differences and uniqueness. It’s surprising and amazing at what will stick in people’s minds. Where can... --- ### Do You Use Phone Call Tracking On Your Website? - Published: 2016-06-08 - Modified: 2020-08-08 - URL: https://digitalshiftmedia.com/resource/phone-call-tracking/ How Do You Track Phone Calls Coming From Your Website? As a business owner, you allocate your budget into many different digital marketing tools such as social media ads and search engine optimization. Now the fruits of your labor are coming in the form of phone calls and soon you see an increase in revenue. As your business grows, you not only want the best marketing tool but also great accuracy. Call tracking tools are a great way to measure effectiveness. For example, you can set one phone number on your Facebook ad and a different phone number on your Google Search Network Ad. After a period of time, you might see that people are calling the Facebook ad number more than the Google Search number. As a result, you will want to allocate more of your budget towards your Facebook ad.  There are many call tracking tools that can help you measure effectiveness but which ones are the best for your business? The Three Call Tracking Tools You Can Use Call Rail Call Rail is the best choice for most businesses because it covers almost all of the functions you will need: call tracking, platform integration, data generation, data analyzing, and data reporting. The highlight of Call Rail is its ability to generate detailed reports. If your business is currently running many digital marketing campaigns, Call Rail is strongly recommended. Call Fire When you need a short term tester, Call Fire is your go to. The call tracking functions provided... --- ### Get Your Business Found Online Using Off-Page SEO - Published: 2016-06-08 - Modified: 2020-08-08 - URL: https://digitalshiftmedia.com/resource/off-page-seo/ Can Your Target Market Find your Business Online? When your target market searches the name of your business in Google they find it, right? Well, let's hope they know the name of your business! Following what you learn in this article will help your target market find your website, even if they don’t directly search for it! If you have followed our on-page SEO techniques, you have probably started to rank on some keywords that are relevant to what your business does. Now we want to focus on helping Google, and other search engines recognize you are a local business and let people know where they can contact you. Optimize your Online Visibility with Off-page SEO Off-page SEO is all about link building. Links to your website are treated as votes of popularity. The more active links you have, the more popular your website. Links have a large importance to your websites ranking. Linking plays a particularly important role in local SEO as linking with Google My Business greatly helps your potential customers to quickly locate and find information about your business. Other local links come from websites such as local directories. Links can be placed in many locations such as: blog directories, forum signatures, comment link, article directories, shared content directories, and link exchange schemes. Essential Actions for Off-Page Local SEO Who should I notify about the location of my business? Submission to Directories: manual submission to online directories will attract the search engines attention. Once again, having consistent NAP ... --- ### Keyword Research Tools For Digital Marketing - Published: 2016-06-08 - Modified: 2020-08-08 - URL: https://digitalshiftmedia.com/resource/keyword-research-tools/ The 6 Weapons You Need For Digital Marketing Why Do You Need Keyword Research Tools? What are your customers typing in Google search engine? As a business owner, you will always want to know what your customers are searching for. If they type in “restaurant Edmonton”, will your company be listed first? If not, what are the best keywords to use in your digital marketing campaign? To answer those questions, we have provided you with some valuable keyword research tools. These tools will help you identify why your website is ranking the way it is. While there is an endless pool of tools to choose from, we have narrowed it down to six that we believe are worth your time. SEMRush SEMRush is the mother of keyword research tools. There are a lot of functions that come with SEMRush: She finds the best relevant keywords. She tracks your traffic. She provides a visualized data report. The only disadvantageous feature to SEMRush is its competitive pricing. However, she has amazing tools for not only business owners, market researchers but also interactive agencies. Google Keywords Planner Google Keywords Planner is also known as the son of Google Adwords. Compared to other keyword searching tools, Google Keywords Planner acts like a plug-in in which there are 4 options you can use to get enough data for your AdWords marketing campaign: Search for new keyword and ad group ideas. Use this to get started. Get a comprehensive list of keywords and group them. When... --- ### Are You Using These Competitor Research Tools? - Published: 2016-06-08 - Modified: 2020-08-08 - URL: https://digitalshiftmedia.com/resource/competitor-research-tools/ Ethically Spy on Your Competitors Using These Competitor Research Tools! Chances are that you are not the only business in your industry. In this day and age, it is close to impossible not to have any competitors targeting the same customers you are. Now you are probably wondering how I can achieve a competitive edge over everyone else if they are utilizing the same digital marketing tools as you are. Essentially, you want to be a step further. But by seeing what marketing strategy your competitors are using, you can also learn from them as well. Here are some strategies and tools to approach.  Spyfu What is the secret formula of your successful competitors? Spyfu gets you a look at what your competitor is doing behind the scenes for the past 9 years such as ad variations, their organic rankings, and every keyword they bought on Adwords. Spyfu gets you more traffic by making great recommendations to drive clicks to your Adwords or SEO campaigns and track how your keywords are ranking on Google, Yahoo, and Bing. By getting you more traffic, you're making better connections that will help you build partnerships or generate sales leads. Spyfu is definitely a great tool to check out by simply putting in your competitor's website. Keyword Spy Keyword Spy provides you with four options: domains, keywords, destination URLs, and ad copies. By selecting and putting in the appropriate information, you get an overview of how your competitor is performing. Keyword Spy also gives... --- ### Guide To An Effective Landing Page - Published: 2016-06-08 - Modified: 2020-04-05 - URL: https://digitalshiftmedia.com/resource/effective-landing-page/ Guide To An Effective Landing Page Are you running paid, targeted ads online just to have people click them and quickly leave your landing page? Does your bounce rate reflect this? If done correctly, landing pages can be your most effective salesman. The best thing about it, you can track the costs, benefits and conversion rate. While creating an effective landing page can be a difficult task, we have put together an easy guide to help you improve the effectiveness of your landing page. #1. Grab Visitors Attention You only have about three seconds to grab the attention of your visitor, wherein your visitor will form an impression and make a decision. Your design and layout have to make a strong first impression. It is important to have a unique value proposition; this is a clearly crafted, simple message that communicates why you are different and worth buying from or contacting. It is important to have a page that is free of clutter and draws the attention of the user to a specific element on the page. Give your important and compelling content the most space. Give users just one task, not fifty. Simplifying the page will decrease bounce rates and increase conversions. #2. Invite Your User to Act All effective landing pages invite users to act or have a CTA (call to action). The call to action should not be hard to find or ambiguous, rather easy to identify and clearly communicated. The best CTAs have just one objective,... --- ### Friend Request: Facebook Ads - Published: 2016-06-08 - Modified: 2020-04-05 - URL: https://digitalshiftmedia.com/resource/facebook-ads/ Friend Request: Facebook Ads Facebook is without a doubt the biggest social media platform. Whether your target audience is college students or CEO’s, it’s likely that they are using Facebook on a daily basis. While your target audience pool is endless, you must be smart about your ads. By creating optimized Facebook ads and targeting the right audience, you will see a positive return on your ad investment. Consider the following when creating a Facebook ad. Highly Visual Visual content is the Michael Jordan of Facebook ads; it’s much more engaging and enticing than block text. By making your ad visually appealing and attention-grabbing, people will be a lot more prone to click on your ad. Relevancy Why show an ad to an irrelevant target audience? It not only wastes money and time but you will not see any success. Recently, Facebook has launched a feature in its advertising platform that is similar to Ad Rank in Google AdWords: it gives you a relevancy score. It looks at features such as ad copy, ad image, and destination page. The higher your score, the more favorably Facebook treats your ads. Value Proposition Why should the reader click on your ad? An example of a bad value proposition is saying your cookies are out of this world, but by offering a deal of three cookies for the price of a dollar will make people more likely to visit your page. Even adding social proof will be beneficial: “Cookies loved by all of... --- ### Essential Screen Recording Tools You Absolutely Need - Published: 2016-06-08 - Modified: 2020-04-05 - URL: https://digitalshiftmedia.com/resource/video-marketing/ Essential Screen Recording Tools You Absolutely Need Video marketing is a crucial component to digital marketing as it helps to improve open rates and click-through rates. To make an effective video, you will need credible equipment or software, or both to ensure great quality. Screen recording can be very useful when making video tutorials, demonstrating technical support, answering frequently asked questions, selling video-based information products, and etc. We recommend the following four screen recording tools. Camtasia Studio Camtasia Studio records videos with you putting in minimal effort. Not only does it allow you to import other videos from external sources but you can also edit audio and video separately. Camtasia supports video and audio features that you may need such as noise removal, leveling, and captioning. Similar to Adobe Premier, the video editing function is simple. We recommend Camtasia for professional use. FlashBack FlashBack is a workstation that provides screen recording, video editing (with effects like animations), multiple video format outputs, and sharing. FlashBack is compatible to integrate with Prezi. ScreenFlow ScreenFlow is the number one choice for Apple users as it uses classic Apple style software that supports Mac and other IOS devices. It has a simple design and easy to use features. ScreenFlow records every part of your monitor and allows you to edit your video with additional music, effects, and animation. ScreenFlow can export animated GIF, it covers all the bases for screen recording and video editing. Camstudio Camstudio is the most basic of the four tools listed... . --- ### Social Media Accounts Unraveled - Published: 2016-06-08 - Modified: 2020-04-05 - URL: https://digitalshiftmedia.com/resource/social-media-accounts/ Social Media Accounts Unraveled Before identifying what social media platforms are right for your business, it is important to know what aspects of each platform you can use to your advantage to ensure you present the best possible digital advertisement. Also, who is your target audience? Which platform are they most active on? With this information, you will be able to put your best foot forward. With that being said, what are the most popular social media sites that everyone is raving about? Facebook Facebook is home to a billion users which makes your target audience pool endless, and regardless how many filters your audience, it is guaranteed that you will still get sufficient numbers. Facebook Ads allows you to narrow by location, demographics, interests, behaviors, and connections. On top of that, if someone likes your ad or has bought from you, they are able to add their positive experience to give you more credibility by sharing your advertisement. Facebook is amazing in how many people it can reach. When used effectively, your small business will see and experience the first-hand increase in sales and traffic. Facebook Statistics Active Users: 1. 65 billion monthly Mobile Active Users: 1. 51 billion Most Common Age Demographic: Ages 25-34. This is 29. 7% of total users. YouTube The power of motion, sound, and sight. Videos are becoming increasingly popular as visual aids helps stimulate learning and processing information. If your demographic is between the ages of 18-34, YouTube reaches that audience more than any cable network... . --- ### On-Page SEO: 5 Minutes for 5 Easy Steps to See Results! - Published: 2016-06-08 - Modified: 2020-08-08 - URL: https://digitalshiftmedia.com/resource/on-page-seo/ On-Page Search Engine Optimization By now, you have probably heard of SEO or search engine optimization. You have heard that SEO can increase traffic to your website, strengthen your brand image, and most importantly increase your sales. This is all true! Many companies would rather have their listings organically move their way up Google’s SERP (Search Engine Results Page) to see such results, as opposed to participating in Google’s PPC. This means no money for advertising! By applying these five easy principles to your SEO, your listing will not only work its way to the top, but you will also see instant results! Creating a Webpage with On-page SEO For on-page SEO, Google considers five factors that are of importance. The five factors include: 1. The Link (URL) Slug This is the address of a website. Our recommendation is to practice writing your URL.  It is best practice to write your URL to rank for your keywords. Search engines store a webpage’s URL and use it to identify attributes of the web page. 2. Title Tag These define the titles of a document, and there are many things to consider as title tags are very important in helping pages rank: Keep titles between 50-60 characters. Longer titles are often more effective. Place important keywords close to the front of the title tag. Keep in mind the emotional impact to pull in users to associate with your brand. 3. Body Copy Do research into keywords and find what types of search queries... --- ### Build Trust With Your Website Visitors - Published: 2016-06-08 - Modified: 2020-08-08 - URL: https://digitalshiftmedia.com/resource/build-trust-with-your-website/ Build Trust With Your Website Visitors With strong trust comes loyal customers and with loyal customers comes a steady stream of money. People are cautious with what they do over the Internet, especially when transactions are involved. While it can be difficult to gain trust on your website, you can implement a variety of different techniques to increase conversions. Badges Badges reflect credibility. Whether it’s an achievement, a policy such as a money-back guarantee, or confidence about the quality of your product, put a badge somewhere visible on your website to promote this aspect. The color is also an important factor to consider. Gold is associated with value and worth, while red is representative of danger or to take caution. While it is important to consider color, you cannot forget the importance of it contrasting with the other colors of your website. Client Logo Show that you know your stuff. By showing logos from satisfied customers, it shows that you are not only experienced but great at what you do. When businesses owners see that you have helped others become successful, without a doubt they will be more likely to contact and buy from you. Payment Logo Most people are cautious with their money. If you are requesting for credit card information, people will want to see that your form and checkout methods are secure as possible. For example, if you use Paypal, include a Paypal logo near the checkout button, on the checkout page, or even on your homepage... --- ## Digital Marketing Terms ### Generative Experience Optimization (GEO) - Published: 2025-03-09 - Modified: 2025-03-11 - URL: https://digitalshiftmedia.com/marketing-term/generative-experience-optimization-geo/ - Categories: SEO What is Generative Experience Optimization (GEO)? Generative Experience Optimization (GEO) is an emerging field of research and practice focused on optimizing content for visibility and effectiveness in AI-powered search experiences and generative engines. Some key aspects of GEO include: It extends traditional search engine optimization (SEO) principles to account for how generative AI systems process and present information. The term was coined in late 2023/early 2024 by researchers from institutions including Princeton, Georgia Tech, and others. GEO aims to help content creators improve visibility in generative AI search results and responses. It represents a shift from keyword-focused optimization to strategies that align with how AI systems understand and synthesize information. Some of the major research findings on GEO include: Optimization strategies can boost content visibility by up to 40% in generative engine responses in some studies. Effective GEO tactics include adding relevant citations, authoritative quotations, and statistical data. Domain-specific optimization approaches are important, as effectiveness varies across content areas. GEO requires a holistic approach considering content quality, structure, contextual relevance, and credibility signals. There's a convergence between traditional SEO and emerging GEO practices as AI becomes more integrated into search. The latest research demonstrates (link to PDF) that specific content optimization strategies can significantly increase visibility within AI-powered search experiences. These findings represent a paradigm shift for content creators, search professionals, and digital marketers who must now adapt their strategies to accommodate both traditional search engines and generative AI interfaces. The Emergence of Generative Engine Optimization as a Research Field... --- ### Navboost - Published: 2023-11-06 - Modified: 2025-02-13 - URL: https://digitalshiftmedia.com/marketing-term/navboost/ - Categories: Algorithm What is Navboost? Navboost provides search signals that rely heavily on user clicks. Google's Navboost algorithm is an advanced search ranking algorithm that aims to enhance the user experience by improving the quality of search results related to navigation queries. It focuses on understanding the intent behind these queries and providing highly relevant and accurate results for navigation-based searches. The Navboost system memorizes past clicks that have been issued for past queries. Navboost memorizes information for all queries received in the past 13 months. Prior to 2017, Navboost memorized this information for all queries received for 18 months. How Navboost Works Navboost performs a culling function, which is the process of segregating results from a group according to desired or undesired characteristics for search results. Navboost combines various user signals and algorithms to determine the most appropriate results for navigation queries. It analyzes factors such as click-through rates, user behavior, website quality, relevance, and context to deliver improved search experiences. By understanding the user's intent to navigate to a specific website or resource, Navboost ensures that the search results prioritize accurate and helpful information for navigation-based searches. "Glue" is another name for Navboost that includes all of the other features on the page. Navboost focuses on web results, and Glue does everything else that's on the page that's not web results. Navboost "slices" data information by localization and mobile versus desktop - slicing here means that Navboost is creating different datasets for each of these categories. Navboost's Impact on SEO... --- ### DeepRank - Published: 2023-11-05 - Modified: 2023-11-06 - URL: https://digitalshiftmedia.com/marketing-term/deeprank/ - Categories: Algorithm What is DeepRank? DeepRank is a deep learning algorithm that is used to rank search results based on relevance. It was developed by Baidu, a Chinese search engine, and is now widely used in various industries. DeepRank uses neural networks to analyze and understand the content of web pages, allowing it to provide more accurate and relevant search results. How DeepRank works DeepRank is trained on user data. "DeepRank not only gives significant relevance gains, but also ties ranking more tightly to the broader field of language understanding. " "DeepRank seems to have the capacity to learn the understanding of language and common-sense that raters rely on to guesstimate relevance, but not nearly enough capacity to learn the vast amount of world knowledge needed to completely encode user preferences. " "Effective ranking seems to require some amount of language understanding paired with as much world knowledge as possible. " "In general, effective language understanding seems to require deep computation and a modest amount of data. " The queries and the clicks that occurred from all users over an approximately 13-month period are evaluated. BERT is part of DeepRank and often referred to as DeepRank BERT DeepRank does not fully replace RankBrain - It provides complementary strengths. DeepRank and deep learning play a significantly larger role in rankings today. DeepRank works by analyzing the content of web pages and identifying patterns and relationships between different elements. It uses natural language processing and machine learning techniques to understand the meaning and context of words and phrases,... --- ### RankBrain - Published: 2023-11-05 - Modified: 2023-11-05 - URL: https://digitalshiftmedia.com/marketing-term/rankbrain/ - Categories: Algorithm What is RankBrain? Definition of RankBrain RankBrain is an artificial intelligence (AI) machine learning system that Google uses to help process search queries and improve search results. RankBrank is one of Google's deep learning models, in addition to DeepRank and RankEmbed BERT. It was introduced in 2015 as part of Google's algorithm updates and has since become one of the most important ranking factors. Importance of RankBrain in Google's Algorithm RankBrain is estimated to be the third most important ranking factor in Google's algorithm, after content and links. It helps Google understand the meaning behind search queries and deliver more relevant results to users. This means that businesses need to understand how RankBrain works to optimize their websites for better search engine rankings. How does RankBrain work? RankBrain looks at the top 20 or 30 documents and may adjust their initial score Machine learning and artificial intelligence RankBrain uses machine learning and artificial intelligence to analyze search queries and identify patterns. It then uses this information to improve search results and provide more relevant content to users. This means that RankBrain is constantly learning and evolving, making it an important factor in Google's algorithm. How RankBrain interprets search queries RankBrain interprets search queries by looking at the words and phrases used, as well as the context in which they are used. It then tries to match the query with the most relevant content on the web. This means that businesses need to create high-quality, relevant content that matches the intent... --- ### SpamBrain - Published: 2023-02-14 - Modified: 2023-11-05 - URL: https://digitalshiftmedia.com/marketing-term/spambrain/ - Categories: Algorithm What is Google's SpamBrain System? SpamBrain is an AI System developed internally by Google to combat spam on various platforms. The system was designed to combat content that was created specifically to manipulate pages for the purposes of ranking. When was SpamBrain Created? SpamBrain was launched in 2018 and has continuously evolved over the years and has helped Google identify hacked sites, gibberish spam, disruptive and malicious content, and has also helped fight link spam, scams, and online harassment. The SpamBran system also works hard to identify and reduce low-quality content and ranking manipulations from websites that do not follow Google's quality guidelines. --- ### Keyword Density - Published: 2021-01-30 - Modified: 2021-02-03 - URL: https://digitalshiftmedia.com/marketing-term/keyword-density/ What is Keyword Density? Keyword Density is the percentage of times a keyword, or key phrase, appears on a page compared to the total number of words. It's calculated by taking the number of times a keyword appears (keyword frequency) on the page divided by the total number of words on that page and presented as a percentage. Example To illustrate this we will be using an online checker (https://www. seoreviewtools. com/keyword-density-checker/) to scan https://www. mrrooter. ca/. The keyword density checker from SEO Review tools is a free tool that will automatically scan the page, counts the number of times a keyword is used, and calculates the keyword density for us. The image below shows the keyword density of the home page as of February 2, 2021.   History Keyword density was a major factor in determining how relevant or irrelevant a page was to a topic in the early days of SEO. It was also used as a factor in determining if a page may be considered spammy, if the density was intentionally high and the text readability was considered unnatural. Since early search engines relied on keyword matching to determine the topic of the page, having lots of keywords on the page made sense at the time. Most SEOs aimed to have a density somewhere between 1-5%. This practice helped get better results in search engines, especially if your content was valued by the audience, relevant to the search query, and popular. Unfortunately, a strong focus on keywords created some challenges and... --- ### Keyword Stuffing - Published: 2021-01-29 - Modified: 2021-02-03 - URL: https://digitalshiftmedia.com/marketing-term/keyword-stuffing/ What is Keyword Stuffing? Keyword stuffing was a black hat SEO tactic used to intentionally and unnaturally include targeted keywords, typically of products or services, numerous times on a page without adding value, in an effort to manipulate search engines to rank for that target keyword. Keyword stuffing was popular in the '90s, but like all black hat SEO tactics and search engine hacks, was not an effective long-term strategy to rank in Google. In fact, keyword stuffing is outdated and adds no value to rankings today. Google latest algorithm update, called BERT, aims to provide a better understanding of the nuance and context of words in searches and better match those queries with helpful results. BERT uses Natural Language Processing and Artificial Intelligence and is pre-trained on Wikipedia and question and answers datasets from over one million user queries. Before we look how Google has dealt with keyword stuffing over the years, let's take a closer look at how keyword stuffing used to work. Keyword Stuffing Example Let's start off by looking at an example. According to Google guidelines, here is a prime example of what keyword stuffing looks like: In Google's example the target keyword is custom cigar humidors. That keyword is "stuffed" intentionally into every single sentence and even three times in the last one. Including the commercial keyword repeated adds zero value to the content. In the example, the intent is to manipulate the page for the target keyword, custom cigar humidors. In the past, commercial... --- ### Duplicate Content - Published: 2021-01-29 - Modified: 2021-02-01 - URL: https://digitalshiftmedia.com/marketing-term/duplicate-content/ What is Duplicate Content According to Google? Google's 2015 complete presentation on duplicate content and how Google handles it. https://youtu. be/cxWo4ttPgAc According to Google, "duplicate content generally refers to substantive blocks of content within or across domains that either completely match other content or are appreciably similar. " Matt Cutts answers a question about duplicate content in 2013. https://youtu. be/mQZY7EmjbMA While duplicate content is not technically a Google penalty, it can still sometimes impact search engine results. "Duplicate content on a site is not grounds for action on that site unless it appears that the intent of the duplicate content is to be deceptive and manipulate search engine results. If your site suffers from duplicate content issues, and you don't follow the , we do a good job of choosing a version of the content to show in our search results. " Google Search Central Guidelines FAQ Is it ok to use Duplicate Content? No, Google wants unique original content that is relevant to the topics. It's important to understand what Google considers duplicate content. Duplicate content can happen naturally, Ex. Having a new slightly updated terms of service, but this wouldn't be categorized as abusive, deceptive, or malicious or manipulative content. This example is perfectly fine and nothing to worry about. Something that Google would consider as spam is an RSS auto blog to a blog site. Is duplicate content part of Google's Search Quality Raters Guidelines? No, duplicate content is not mentioned once in Google's Search Quality Raters Guidelines. Is there a... --- ### Doorway Pages - Published: 2021-01-28 - Modified: 2021-02-01 - URL: https://digitalshiftmedia.com/marketing-term/doorway-pages/ What are Doorway Pages? Doorway pages are typically pages based on templates with the same basic text, but with location names switched out on each page. Door way pages use duplicate content, add no real value, and only exist for the purposes to rank. After the user lands on the page, they are either encourage to visit another page, or automatically redirected to another page, hence their name. In the early days of search, door way pages would index pages for specific keywords while sending visitors to a different page. Some doorway pages would also be setup to redirect visitors without their knowledge by using some form of cloaking. What are Doorway Pages according to Google? According to Google, "Doorways are sites or pages created to rank highly for specific search queries. They are bad for users because they can lead to multiple similar pages in user search results, where each result ends up taking the user to essentially the same destination. They can also lead users to intermediate pages that are not as useful as the final destination. " If I have multiple location pages are these considered doorway pages? No, Google has confirmed this in 2015 when asked to review the Hilton Hotel for having landing pages for each hotel on the main website. "Those aren't doorways, no. There's nothing deceptive or manipulative that I can see. " Eric Kuan, Google If each of my locations has a local blog and have similar topics are these blog pages considered doorway pages? No. If the... --- ### Keyword Cannibalization - Published: 2021-01-27 - Modified: 2022-01-29 - URL: https://digitalshiftmedia.com/marketing-term/keyword-cannibalization/ What is Keyword Cannibalization? Keyword cannibalization means that you have content on your site that can rank for the same Google search query. This happens for two reason: the topic your content covers is too similar, or content is optimized for the same keyword/key phrase. When two or more pieces of content are optimized for the same or similar keyword, they negatively impact each other’s chances to ranking. In other words,  your site content is competing against itself to rank in Google Search results. Solving Prevent Keyword Cannibalization What are important things to check? Thing to audit and review to ensure you are not at risk of keyword cannibalization: Meta title tags Meta descriptions Headings especially H1 title tags Content On-page & Off-page Optimization Shapes the Topic of Content Let’s say you have two pages on your website one called “plumbing repair” and one for “24 hour emergency plumbing repair. ” If you end up sending too many links with the anchor text “plumbing repair” to the “24 hour emergency plumbing repair” page, you’re setting yourself up to telling Google that the 24 hour emergency plumbing repair page wants to rank for “plumbing repair” as well. To avoid keyword cannibalization, build more links that target variations of the longtail keyword, such as “24 hour emergency plumbing repair” and “emergency plumbing repair available 24 hours,” while avoiding or removing the anchor text targeted at the broad term, plumbing repair. Technical SEO & Site Structure Matter Have a clear and easy to understand... --- ### Content Syndication - Published: 2020-10-18 - Modified: 2021-01-30 - URL: https://digitalshiftmedia.com/marketing-term/content-syndication/ What is Content Syndication? Content syndication is a distribution tactic in digital marketing that involves republishing an exact copy of original content to other third-party websites. What Type of Content Can Be Syndicated Online? Blogs posts are by far the most popular type of content that is syndicated, but other forms of content including infographics, articles, and videos can also be used. Benefits of Content Syndication: Get your content in front of more people using other sites audiences Build your brand and online reputation Get more website traffic Drawbacks of Content Syndication: The only potential drawback of content syndication is Google ranking the syndicated content over the original one. Goole can typically identify the original source, but the best way to safeguard against this is to add a canonical link back to the original content to all syndications. --- ### Guest Blogging - Published: 2020-09-13 - Modified: 2021-02-14 - URL: https://digitalshiftmedia.com/marketing-term/guest-blogging/ - Categories: SEO What is Guest Blogging? Guest blogging is a content marketing strategy that consists of someone writing and publishing a blog post on a third party blog to promote themselves, their business or brand. Websites agree to guest blogging especially when the topic or content ads value to their audience. This is usually achieved by going into a specialized topic that isn't fully covered on their own blog that their audience is interested in, or by providing insight and information as an expert in a field. What are the benefits of guest blogging? Guest posting is especially useful for brand building. The main objective is to get the attention of other people's audience that could also be your customer or are in your target market. Are guest posts good for SEO? In 2012, Ex-googler Matt Cutts explains guest blogging vs. spammy guest blogging for links and using black hat tactics like article spinning. A year later guest blogging vs. paid links was addressed on Google Search Central. https://youtu. be/IMxC3wQZOyc   Google's John Mueller recommends adding no-follow attribute to links from guest posts in Google Webmaster Central office-hours hangout on Dec 22, 2017. This was previously expressed as a good practice by Mueller on Google+ (now shutdown) and his Webmaster Central hangout on February 11th 2013 and again on February 25th 2013. Should I buy guest post links? No. This is against Google's guidelines. SEMRush, a popular SEO tool, actually tried launching a service that sold guest blog links. When SEMRush launched this... --- ### Page Experience Benchmark - Published: 2020-08-01 - Modified: 2021-01-30 - URL: https://digitalshiftmedia.com/marketing-term/page-experience-benchmark/ What is the Page Experience Benchmark? A ranking factor that looks at speed, interactivity, stability, SSL, and mobile-friendliness. To test for these factors, webmasters can use the Chrome user experience report. An overview graph of the page experience is also available in Google Search Console. Google Search News July 2020 To learn more, watch the Google Search News July 2020 update. https://www. youtube. com/watch? v=W25FoUgFMQQ --- ### Customer Acquisition Cost (CAC) - Published: 2019-10-12 - Modified: 2020-04-04 - URL: https://digitalshiftmedia.com/marketing-term/what-is-customer-acquisition-cost-cac/ Customer Acquisition Cost What is Customer Acquisition Cost (CAC)? Customer Acquisition Cost (CAC) is the total cost associated with convincing a customer to buy a product/service. It is the total cost to acquire a customer. How to Determine Customer Acquisition Cost? To calculate the customer acquisition cost, CAC, you take your entire cost of sales and marketing over a given period, including sales salaries and advertising expenses, and divide it by the number of customers that you acquired in that period. How to Reduce Customer Acquisition Cost? Focus on increasing conversion rates Implement marketing automation to improve ROI Focus on customer retention Optimize traffic sources --- ### Thin Content - Published: 2019-07-10 - Modified: 2021-02-02 - URL: https://digitalshiftmedia.com/marketing-term/thin-content/ - Categories: SEO What is Thin Content? Thin content is content that is expressed through written words on websites that provides little to no value to the user. Examples of Thin Content Here are some examples of what Google considers to be thin content: low-quality affiliate pages pages with very little or no content doorway pages (inserting results for particular phrases while sending visitors to a different page) short keyword-stuffed pages scrapped and spun content non-original pages with duplicate content FAQ What Google algorithm updates fought again thin content? The May Day update on May 1, 2010 and the Panda update in 2011. These updates cracked down on thin content, content farms, as well as other quality issues. Is there a Google penalty for thin content? Yes, there is a manual penalty for thin content that was introduced in 2013. In your site manually reviewed by Google and the penalty is applied, you will get a notice about "Thin content with little or no added value" in Google Search Console. How can I recover from the "thin content with little or no added value" penalty? Review your content and either remove the pages, or add additional value to the effected page with unique content that reader will find valuable. https://youtu. be/w3-obcXkyA4 Does Thin Content Help With SEO? No, Google favours the best results that match the search intent of the user and servers up popular and useful content in its search results. There was a point years ago were implementing thin content got some... --- ### Proximity to Searcher - Published: 2019-05-02 - Modified: 2021-02-02 - URL: https://digitalshiftmedia.com/marketing-term/proximity-to-searcher/ - Categories: Local SEO - Tags: Proximity to Searcher What is the Proximity to Searcher Factor? Simply put, proximity to searcher is the closeness of the searcher's address to the point of search. In Google, the results would appear in the Google Maps results, and the business results would be sorted by proximity to the searcher's physical location. This Searcher-to-Business Distance answers one question primary question: Which businesses are closest to the searcher? Proximity to the searcher is more accurate on mobile devices because the searcher's location is more accurate with GPS data. On desktop and wifi devices the location is a bit less accurate because it relies on IP addresses. This means that the search results will vary between mobile and desktop. Is Proximity to Searcher Valuable? In many cases, people may be looking for the closest commodity product/service such as fuel for their vehicle. If you are low on gas finding the closest gas station can be beneficial. The cost of gas is fairly standardized amongst competitors and most stations offer self-service for convenience.  This is where the proximity to searcher is extremely beneficial. On the other hand, if you are looking for highly specialized products/service it is not the best factor. Let's say you have a serious tax problem and want to find the most reputable tax accountant in the city. If you are willing to get the most experienced business accountant to help you avoid penalties and interest with the CRA, then driving 30 minutes to his/her office is no problem. With proximity to search, your results... --- ### Local Citation for Local SEO - Published: 2019-05-01 - Modified: 2022-01-23 - URL: https://digitalshiftmedia.com/marketing-term/local-citation-local-seo/ - Categories: Local SEO What is a Citation? A citation is a reference to your business on the internet. A local citation can be complete or a partial references to your name, address, phone number, and website (NAP+W) online. The most common type of (structured) citation is a business directory listing. Citations are also commonly referred to as online business listings. What is a Structured Citation? A reference to your business name, address, phone number, and link in a business directory listing websites such as yelp. ca, yellowpages. ca, and profile. ca. These citations are considered structured because collected business information is standardized and requires NAP+W information. What is an Unstructured Citation? A reference to your business that is outside of the traditional directory listing (structured citations) found on blogs,  event listing websites, job websites, newspaper websites, knowledge base websites, government websites, etc. Are Citations part of SEO? Yes. Local SEO services include citation building as well as other local search strategies to increase rankings. --- ### Paid Links - Published: 2018-10-02 - Modified: 2022-05-14 - URL: https://digitalshiftmedia.com/marketing-term/what-are-paid-links/ - Categories: SEO What are Paid Links? Paid links are backlinks that are acquired by giving someone "something of great value" that are "dofollow. " Simply put, this means that you are giving someone something of value (usually money) to get a link on a site that passes SEO value to yours. This is a big no-no in the eyes of Google. Side note: there is no official "dofollow" attribute and naturally, all links are dofollow unless they are modified to be nofollow. When not breaking Google guidelines, link placements that are paid for are called paid advertisements. These type of links are advertisements on other websites that have the "nofollow" attribute added to the link code. Nofollow means that the backlink will NOT pass "link juice" to the other page to influence its ranking. The biggest issue that Google has is paying for links that pass SEO value because of how the link is created and flows back to a site. Watch this video to learn more. https://www. youtube. com/watch? v=zupIbMyMfBI As Matt explains, "something of great value" can be best understood reviewing the Federal Trade Commission's (FTC) material connection definition. The FTC is also very specific on material connection disclose requirement for influencers. You can read more about it here. Does that Mean I Shouldn't Pay for Advertising on Another Website? Not at all.  Advertising on another website is not against Google's guidelines as long as the link is "nofollow. " Nofollow links are typically found in paid ad placements on other websites and do not... --- ### What is Cold Traffic? - Published: 2018-09-30 - Modified: 2020-07-12 - URL: https://digitalshiftmedia.com/marketing-term/what-is-cold-traffic/ Cold Traffic Definition Cold traffic is someone that is not familiar with you, your brand, your solution, or product/service. Cold Traffic is the new blood of the business. It is a critical part of your marketing system because it involved reaching out to people in your target market. Cold traffic can become warm if your business starts building a relationship and trust while building authority by providing information and resources your audience finds valuable. Goals of cold traffic: Introduction of product or service Create awareness of business Awareness of product Awareness of the problem your target has Giving value What to do with cold traffic? Build a Custom Audience: Pixeling the cold traffic to re-target later Segmentation: measuring the interest that offers can be created down the road What to promote to cold traffic? You can send your cold traffic information and resources that help build trust and authority. For instance, you can lead with something content driven that solves a problem or educates the target audience. If you are promoting content to cold traffic, make it sound like information and not an ad. Explain the value and you tease the audience, while telling them exactly what they are going to get. You can also send your cold traffic: Blog post: solving an issue, or providing something very informational about a subject they are interested in Social media updates: catch their attention and get them to your website Content videos: similar to a blog post, but visual podcats: similar to... --- ### What Is A Marketing Funnel? - Published: 2018-09-29 - Modified: 2020-07-06 - URL: https://digitalshiftmedia.com/marketing-term/what-is-a-marketing-funnel/ Marketing Funnel Definition Marketing Funnels are a sequence, or a process, that allows a visitor to learn more about your business, build trust, and convert into a customer. The marketing funnel takes the visitor through the physiology of building a relationship. Marketing Funnel Basics Marketing funnels contain a top, middle, and a bottom. While some funnels can be very detailed and completed, most funnels can be broken down into three main components: Awareness (Top of Funnel) Evaluation (Middle of Funny) Conversion (Bottom of Funnel) Traffic is the act of putting your offer and message in front of your target audience. Traffic can be driven to different parts of the funnel, but the objective is the move the website visitor through the funnel and converted into a long-term paying customer. To work effectively, your audience needs to be segmented and targeted to an appropriate part of the funnel. The part of the funnel that the visitor is targeted towards primarily depends on the relationships and familiarity the visitor has with your business, as well as the last action they performed. Website Traffic Leads A website visitor can come to your business as cold, warm, or hot leads. Cold traffic can convert into customers as they go through the marketing funnel. This happens as the relationship gets stronger. Here are the stages that most customers can experience. Cold Lead: people who are hearing about your or your service the first time. For instance, introducing your business to your target market. Warm Lead: People who have... --- ### Social Card - Published: 2018-07-25 - Modified: 2020-07-12 - URL: https://digitalshiftmedia.com/marketing-term/social-card/ - Categories: Social Media What is a Social Card? Social Cards are visible on social media networks and are the combined results of using: Your social media post update, plus the use of an existing: Social media link post image (usually 1200x628 because it works best on post channels), Along with an attention-getting title (from the social metadata,  25 characters max), Compelling description (from the social metadata, 30 characters max), and Call-to-action (from the social meta + link URL or button depending on the channel) A social card is what you see as a "card" style display on the social channel itself and is a way to engage your audience with eye-catching, impactful content. What is the best image size to use on social media? Social cards include usually include the link-post social image size because this social media image size is ideal for posting with a content update, and are the standard for when links are shared hence the name “link posts. ”  The best size is 1200 x 628 as it works well for Facebook, Twitter, Linked and also appears correctly on Google. --- ### Trust Flow - Published: 2018-07-15 - Modified: 2020-04-04 - URL: https://digitalshiftmedia.com/marketing-term/trust-flow/ - Categories: SEO What is Trust Flow? According to Majestic SEO, Citation Flow is a number of predicting how influential an URL may be based on how the number of websites that link to it.  Trust Flow is a number predicting how trustworthy a page is based on how trustworthy sites tend to link to trustworthy neighbours. You can learn more about trust flow here. Sites closely linked to a trusted seed site can see higher scores, whereas sites that may have some questionable links would see a much lower score. Trust flow is based on the QUALITY of backlinks pointing back to your website. Increasing trust flow should be the main goal of your SEO and this can be done by getting high-quality backlinks back to your website. https://youtu. be/gN0hAU8jkP8 --- ### Citation Flow - Published: 2018-07-15 - Modified: 2020-04-04 - URL: https://digitalshiftmedia.com/marketing-term/citation-flow/ - Categories: SEO What is Citation Flow? According to Majestic SEO, Trust Flow is a number predicting how trustworthy a webpage, such as a location or a geo page, is based on how trustworthy sites tend to link. There is a difference between citation flow and trust flow, but the two ranking factors work together. All links are not all created with equal weight.  Because a strong link will have a relatively stronger influence on URLs, Citation Flow is based on an iterative mathematical logic to evaluate ranking probability based on links. https://youtu. be/gN0hAU8jkP8 --- ### Page Authority - Published: 2018-07-15 - Modified: 2020-04-04 - URL: https://digitalshiftmedia.com/marketing-term/page-authority/ - Categories: SEO What is Page Authority? According to Moz, Page Authority is a score that predicts how well a specific page will rank on search engine result pages (SERP).  Page Authority scores range from one to 100, with higher scores corresponding to a greater ability to rank. Page Authority is also referred to as PA for short. Using primarily link data we want to estimate how well your page can rank. The higher your Page Authority score is, the better chance your page has of ranking high on Google’s search engine results pages. Monitoring the page authority of each one of your web pages can be beneficial in determining whether certain inbound marketing strategies are working or not. For instance, if one of your web pages has a low page authority, then you know that there’s something about it that may be hurting its ranking. Comparing it to other pages and reviewing the link profile will help you to figure out what needs to be changed and what you may want to review or avoid doing in the future. How to increase your Page Authority Build your domain authority and as you build up the authority of your domain as a whole, the authority of your individual pages get boosted as well Build/earn new external backlinks to your pages that have low page authority Create an internal link building strategy to spread the "link juice" from pages Create new fresh unique content that users value Include and optimize images and infographics Disavow bad links using Google Search Consol You can also learn more about page... --- ### Link Insertion - Published: 2018-07-12 - Modified: 2021-02-02 - URL: https://digitalshiftmedia.com/marketing-term/link-insertion/ - Categories: SEO What is Link Insertion? Link insertion is the practice of adding your website's relevant link to the existing content of another website.   The link insertion backlink strategy typically includes outreach to authoritative and topically relevant websites in an effort to improve the reader's experience. The result of link insertion is a backlink from another page to your page that provides additional content and information to the reader of the parent topic. Link Insertion Example: Let's use a popular home and garden blog about a home inspection checklist to illustrate an example. If the blog mentions that one of the essential steps of a home inspection is plumbing and drain cleaning, but doesn't provide in-depth details, this is an opportunity to include a link that provides more information to the reader about this topic. Having a link to a page that explains plumbing and drain cleaning provides the reader with the opportunity to learn more should they require additional information about it. Inserted links that incorporate a mention to you can either be "follow" or "no-follow" links, depending on the situation. Earning the link insertion through legitimate means is considered white hat and above board. --- ### SKAG (Single Keyword Ad Group) - Published: 2018-04-27 - Modified: 2020-04-04 - URL: https://digitalshiftmedia.com/marketing-term/skag-single-keyword-ad-group/ - Categories: Google AdWords What Does SKAG stand for? SKAG is an acronym for Single Keyword Ad Group. This term is used by Google AdWord professional to reference a Google AdWords account structure strategy. This strategy entails using a single Keyword for each Ad Group and as a result elevates your click-through-rates, quality scores, and most importantly conversion. Let’s take an example. If you sell Plumbing Services in Toronto, here’s what the keywords inside one of your SKAGs should look like: +plumbing +services +toronto “plumbing services toronto” If you also provide "24 Hour Emergency Plumbing Services in Toronto," which is a longer tail keyword compare do your original SKAG, you would need to extract that search terms and create a new SKAG. This level of “keyword refinement” will help boost your Google AdWords performance.   The new SKAG can be called  "24 Hour Emergency Plumbing Services Toronto. " Often time you can discover longer tail keywords from your search term report. No here's the important part! You’ll want to ensure that the keyword "24 hour emergency" is an ad group level negative keyword to your original “Plumbing Services Toronto” SKAG. Adding the ad group level negative will ensure that your shorter tail keywords don’t steal away impressions from your longer tail and more specific keywords. SKAGs (Single Keyword Ad Groups) are actually included as one of the single most importing things to do on our Top 15 Secrets to Google Adwords success blog post. --- ### Cost Per Acquisition - Published: 2018-04-18 - Modified: 2021-06-10 - URL: https://digitalshiftmedia.com/marketing-term/cost-per-acquisition/ - Categories: Google AdWords What is Cost Per Acquisition? Cost per acquisition (CPA), also known as “cost per action” is the average cost an online marketing advertisement incurs when a specific action has been made. These actions include clicks, sales, downloads, and form submissions. This digital marketing metric is the ratio between the total cost of the campaign divided by the number of “actions” occurred. A CPA calculation enables online advertisers to place a cost on each conversion, which allows for campaign optimization strategies as well as a more in-depth understanding of your organization's sales and operation. Cost Per Acquisition Pricing is Used For: Pay-Per-Click (PPC) Cost-Per-Action (CPA) Social media marketing Affiliate marketing Display marketing Content marketing Examples of Cost Per Acquisition: Making a purchase on a company's website Signing up for a mailing list, wait-list newsletter Downloading an app Registering for an online course or tutorial Signing up for an e-book or guide download Calculating Cost Per Action The basic formula for calculating your target cost per action is as follows: Average Transaction Value or Revenue Amount - Cost to Produce Products or Service - Estimated Fixed Costs Involved (Not Including Marketing Costs) = Gross Profit (Before Advertising) - Desired Net Profit = Target Cost Per Conversion Tracking Cost Per Acquisition You can track CPA through the various mediums with a variety of methods including: Implementing a CRM system Including additional questions on forms that can link a conversion to your CPA campaign Using promotion codes for CPA specific links Using UTM parameters... --- ### Earnings Per Click - Published: 2018-04-18 - Modified: 2020-04-04 - URL: https://digitalshiftmedia.com/marketing-term/earnings-per-click/ - Categories: Google AdWords What is Earnings Per Click? Earnings Per Click, or EPC, is a metric used to indicate the average earnings generated as a result of 100 clicks from your ad.  EPC is a metric to measure the effectiveness of being able to turn a click into sales. The formula to calculate EPC is: Sales earnings / Number of clicks from ad x 100   --- ### Frequency Capping - Published: 2018-04-18 - Modified: 2020-04-04 - URL: https://digitalshiftmedia.com/marketing-term/frequency-capping-adwords/ - Categories: Google AdWords What is Frequency Capping in Adwords? Frequency capping is putting a limit on the number of times an ad is shown to an individual. This means that users can be shown Ads from this campaign dozens of times per day. Without frequency cap, campaigns can leave users feeling annoyed or irritated. This ultimately has a negative impact on your campings because over-exposure can cause "banner blindness" - where users subconsciously ignore ads they see too often. Campaigns without a frequency cap often suffer from a reduced Click Through Rate (CTR). A low CTR has a negative impact on quality scores and average position, which negatively impacts your performance by producing higher CPCs and lower Impression Shares. Frequency capping is particularly important for remarketing campaigns since too high a frequency can make users feel as though they're being "followed" around the web. As mentioned above, repeat exposure to similar ads can be irritating and should be avoided where possible. --- ### Linkedin Insight Tag - Published: 2018-03-19 - Modified: 2020-04-04 - URL: https://digitalshiftmedia.com/marketing-term/linkedin-insight-tag/ - Categories: LinkedIn Marketing What is the Linkedin Insight Tag? The LinkedIn Insight Tag, or Linkedin Pixel, is JavaScript code that enables in-depth campaign reporting and unlocks valuable insights about your visitors. You can use the LinkedIn Insight Tag to track the following: conversions tracking unlock additional insights about interacting retarget website visitor Your Linkedin Insight Tag can be found in your campaign manager under account assets. To learn about adding the LinkedIn Insight Tag to your website click here. Also, check out our blog on How To Advertise On LinkedIn for our step by step guide. --- ### Organic Reach Measurement - Published: 2018-03-03 - Modified: 2020-04-05 - URL: https://digitalshiftmedia.com/marketing-term/organic-reach-measurement/ - Categories: Advertising on Facebook What is the New Organic Reach Measurement on Facebook? The Organic Reach Measurement is the number of people who had any posts from your Page enter their screen from organic reach only. The new measurement is reported similarly to paid posts is that it is easier to distinguish between organic and paid reach. To get even more information about information about Organic Reach Measurement click here. To learn about Facebook Reach and five ways to increase your Organic Reach check out our blog here. --- ### What is Local PPC? - Published: 2018-02-19 - Modified: 2020-04-04 - URL: https://digitalshiftmedia.com/marketing-term/what-is-local-ppc/ - Categories: Google AdWords What is Local PPC? Local PPC, or Local Pay-Per-Click, is a local paid advertising strategy designed to target prospective customers within a specific area. The strategy primarily consists of using local keywords, Google Map ads, and geo-targeting to better target potential customers.   The objective of Local PPC is target people within your service areas or drive people physically to your place of business. Who Can Benefit from Local PPC? Service-area and retail businesses commonly utilize local PPC as part of their digital marketing strategy. These types of companies often also reply on Local SEO to rank in Google Maps. Targeting and understanding prospective customers based on data, such as postal codes, can help you better optimize your Google AdWords Campaign and get a better ROI by improving conversions and reducing your CPA.  An AdWords conversion that contributes to in-store success is crucial to the success of a Local PPC campaign. --- ### On-Page SEO - Published: 2018-02-13 - Modified: 2020-06-11 - URL: https://digitalshiftmedia.com/marketing-term/on-page-seo/ - Categories: SEO What is On-Page SEO? On-page SEO, or on-site SEO,  refers to a website's search engine optimization efforts that are done on the website itself. This includes keyword optimization for content, images, titles, text, and meta descriptions to improve a website's ranking on search engines such as Google and Bing. This is all done to improve your page rank and ultimately to increase traffic and sales. On-page SEO is important because it is the link between you and potential customers! How does On-Page SEO Improve Ranking? Search engines such as Google and Bing use algorithms, which are very complicated mathematical equations, that help determine which websites and pages to display on a search engine results page. On-page SEO is done to satisfy certain aspects of these algorithms. These include content relevancy, authority, and keyword use. Relevance is measured by how well the search query matches your website and content. For example, if you offer plumbing services in Toronto and have done the appropriate SEO, and if someone searches for "Plumber Toronto," your website should appear in the results with the appropriately optimized page. Authority, which measures a website/page's level of trustworthiness, is measured by the quantity and quality of inbound links, performance, structure, and the overall credibility of your website. On-page SEO alone is not enough; off-page SEO techniques must also be utilized to ensure the success of your website and its goals. Click here to learn about on-page SEO's counterpart: Off-Page SEO. --- ### Off-Page SEO - Published: 2018-02-13 - Modified: 2020-06-11 - URL: https://digitalshiftmedia.com/marketing-term/off-page-seo/ - Categories: SEO What is Off-Page SEO? Off-Page SEO, or off-site SEO, refers to a website's search engine optimization efforts that are done off-site (not on the website). This includes link building, social media marketing, and bookmarking/sharing among other strategies. These activities increase the number of links to your website, boosting both its popularity and credibility - which are metrics search engines use to determine which sites to display. Off-page SEO is done to increase your website's search engine results page ranking and the visibility of your website. Utilizing the off-page resources available to you is done to help connect your business to your target market. How does Off-Page SEO Improve Ranking? Search engines like Google and Bing use algorithms, which are complicated mathematical equations, that help search engines to determine which sites and pages to display on a search engine results page. Essentially, off-Page SEO tells these search engines how others view your site. If you have many valuable backlinks from authority websites then this must mean that you provide valuable content. The search engines take this into consideration by improving your website's position as it executes the algorithm. Social media marketing can also contribute to off-page SEO. Social signals are very effective in increasing awareness of your business and its offerings. As customers interact with your business on social media platforms and share your posts, you are not only improving your search engine ranking but also partaking in an effective form of advertising. Off-page and On-page SEO work hand in hand to increase traffic... --- ### Google Guarantee - Published: 2018-02-13 - Modified: 2020-04-04 - URL: https://digitalshiftmedia.com/marketing-term/google-guarantee/ - Categories: Google Local Services Ads What Does Google Guarantee Mean? Google Guarantee means that you have completed Google's background checks as well as the license and insurance verification process. The Google Guarantee program is part of Google Local Services Ads. This program was created because users were gaming Google Local Services Ads while in its early stages. Doe does the Google Guarantee Help Customers? The Google Guarantee helps convey trust and gives customers peace of mind knowing they are dealing with a trusted professional. Google also guarantees workmanship. For instance, if one of your clients is dissatisfied with the quality of work performed, Google will cover claims up to $2,000 (lifetime cap). --- ### Custom Dimensions - Published: 2018-01-08 - Modified: 2020-04-04 - URL: https://digitalshiftmedia.com/marketing-term/google-analytics-custom-dimensions/ - Categories: Google Analytics What is Custom Dimensions in Google Analytics? Custom dimensions allow you to create an additional dept of customized tracking that Google Analytics doesn't automatically track for you. Think of it as adding a custom "dimension" where you can create a space to collect and analyze your custom data within Google Analytics. For example, you can create a custom dimension that uses a javascript variable to collect and track your e-commerce shopping cart transaction values. Setting this dimension up will allow you to more accurately track your e-commerce analytics. Every time you have conversion you can accurately record the total transaction value and pass this information along to Google Analytics using custom dimensions. --- ### Smart Display Campaigns - Published: 2018-01-02 - Modified: 2020-04-04 - URL: https://digitalshiftmedia.com/marketing-term/google-smart-display-campaigns/ - Categories: Google AdWords What Are Smart Display Campaigns? Smart Display Campaigns are a Google Display Network automation campaign ad type that consists of creative assets, titles, and descriptions. It utilizes machine learning to help optimize all the variables to help better serve your ads. Smart Display Campaigns require the following: Target Cost Per Acquisition (CPA) Campaign Budget Landing Page Raw Creative Assets Auto-bidding is set to a target CPA, and your ads will be served to audiences and placements that are most likely to drive conversions for their business without requiring any set targeting. Smart Display Campaigns take advantage of auto-bidding, auto targeting and auto creatives. Watch the Google Partners Livestream to learn more. https://www. youtube. com/watch? v=EUsEDJwRtgY --- ### Dynamic Keyword Insertion - Published: 2018-01-02 - Modified: 2020-04-05 - URL: https://digitalshiftmedia.com/marketing-term/dynamic-keyword-insertion/ - Categories: Google AdWords What is Dynamic Keyword Insertion in Google AdWords? Dynamic keyword insertion (DKI) allows you to use the keyword your prospect is searching for in your Google Ad Text to be automatically including the headline, body, or URL. In short, DKI allows you to better customize your ad to a searcher's search query. Benefits of using Dynamic Keyword Insertion insertion: This makes ads more relevant to the searchers making them much more likely to click on a headline that reflects more closely what they were searching for. Google bolds dynamically inserted terms making them stand out more automatically which can help your click-through rates. Watch Googles Video on Dynamic Keyword Insertion https://www. youtube. com/watch? v=WJoFoGjUpTE --- ### Customer Match - Published: 2017-10-15 - Modified: 2020-04-04 - URL: https://digitalshiftmedia.com/marketing-term/what-is-customer-match/ - Categories: Google AdWords What is Customer Match? Customer Match a type of remarketing that will match your list of emails to Google users.  Customer Match is a useful advertising tool and can help you reach your business goals. For example, if you were at a tradeshow collecting email you could upload a CSV file to Google AdWords and create a custom audience based on the email address. You can then run ads to the audiences that matched to Google users. Customer Match targeting is not cookie related, which means that you can still target your audience even when browser cache is cleared. --- ### Negative Audiences - Published: 2017-10-15 - Modified: 2020-08-29 - URL: https://digitalshiftmedia.com/marketing-term/what-are-negative-audiences/ - Categories: Google AdWords What are Negative Audiences? Negative Audiences are groups of people that you want to exclude from advertising to on the Google Display Network. Commonly excluded audiences, or negative audiences, include converted visitors or visitors that bought a product on your e-commerce store. Negative audiences can be added to your display network campaign through campaign exclusions. Tracking converted visitors in Google Analytics and Adwords allows you to better target your advertising. Just like you have keywords and negative keywords, you have audiences and negative audiences. What's the risk of not using negative audiences? You could annoy the customers that have bought from you, waste advertising spend, or both. But more importantly, negative audiences allow you to better manage your funnel and include and exclude visitors based on the actions they take on your website.   --- ### Featured Snippets in Search - Published: 2017-10-14 - Modified: 2020-04-05 - URL: https://digitalshiftmedia.com/marketing-term/what-are-featured-snippets-in-search/ - Categories: SEO What Are Featured Snippets in Search? Featured snippets in Search can appear when a user asks a question in Google. Google programmatically detects pages that answer searcher's question. The Featured Snippet will appear in a special block above the organic results but below the ads. The Google featured snippet search block includes a summary of the answer, extracted from the web page with the answer as well as the page title and link to the full page. Featured Snippets provide value to the searcher and can allow your web page to become discoverable to the searcher. Featured Snippets are also referred to as "position 0" ranking and can be used as part of a comprehensive SEO strategy in competitive markets. Common Characteristics of Features Snippets "Definition" search queries that explain or define a concept result in a paragraph type featured snippet “Process” search queries that are based on a  series of steps to accomplish a task result in a list "Data" comparison based search queries usually return a tabular featured snippet Long-tail queries (5+ words) with higher search volume terms get snippets more often. Explicit (who, what, where, how, why) and implied question (causes, costs, does x result in y) Implied questions also include searches on terms. For example, searching "digital marketing,” where the searcher is looking for a definition by essentially asking the implied question, “What is digital marketing? ” Snippets for general questions usually trigger a paragraph type of featured snippet. --- ### Lead Magnet - Published: 2017-10-10 - Modified: 2019-06-12 - URL: https://digitalshiftmedia.com/marketing-term/what-is-a-lead-magnet/ - Categories: Advertising on Facebook, Google AdWords, LinkedIn Marketing - Tags: Top of Funnel What is a Lead Magnet? Simply put, a lead magnet is an offer that a prospective customer values enough to exchange his/her contact information for. This transaction usually takes place in the form of providing an email address in exchange for a digital asset, such as a valuable PDF.  Lead magnets are commonly targeted at cold audiences (people that don't know who you are or what you do) and can be found at the top of your sales funnel (the start of the customer journey). Lead magnets must provide value. Your prospective customer will value something that is resourceful and educational in nature. Resouces that allows them to rely on your expertise while saving them time to research themselves can be of tremendous value. The primary objective of a lead magnet is to collect targeted contact information of your prospective customers to further build the relationship electronically. Effective lead magnets help solve a specific problem that your ideal customer is experiencing. Cheat Sheet Lead Magnet Example Examples of Popular Lead Magnets Here's a list of digital assets that are used as lead magnets: How-to Guides White papers/Reports Cheat Sheets Resource Lists Video Training Discount codes/Free shipping (eCommerce) Quiz/Survey Results Assessment/Test Results Sales Material/Pricing Free Trial Free-ware (software) From the list above you will notice that most of the lead magnets are in PDF format. What Happens After the Opt-in? Great question! This is where two things happen: Your prospective customer can benefit from your lead magnet and starts liking and trusting... --- ### ValueTrack Parameters - Published: 2017-10-04 - Modified: 2019-06-14 - URL: https://digitalshiftmedia.com/marketing-term/what-are-valuetrack-parameters/ - Categories: Google AdWords What are ValueTrack Parameters? ValueTrack parameters are a type of URL parameter you can add to your ads’ landing page URLs. ValueTrack parameters help collect additional information about the source of your ad clicks. ValueTrack parameters are a standard part of the "parameter report. " This allows you to better associate parameters with Google AdWords conversions.   ValueTrack Parameters Include: {campaignid} – The Adwords campaign number. {adgroupid} – The Adwords ad group ID. {network} – What network the click came from: “g” for Google search, “s” for a search partner, or “d” for the Display Network {creative} – A unique ID for your ad so that you can see the specific ad copy {keyword} – For the Search Network, this is the keyword from your account that is matched to the search query. For the Display Network, this is the keyword from your account that is matched to the content. {matchtype} – the match type of the keyword that triggered your ad {device} – tells you which device a user was on when clicking your ad {ifsearch:} – if your ad is clicked from a site in the Google Search Network, you’ll see whatever text you insert {ifcontent:} – If your ad is clicked from a site in the Google Display Network, you’ll see whatever text you insert {placement} – for Display only, the domain name of the site where the ad was clicked {target} – for Display only, a placement category {random} – a random Google-generated number {aceid} – the control ID or experiment ID from AdWords {copy:} – for Sitelinks extensions, the URL will include the... --- ### What is ROAS? - Published: 2017-09-26 - Modified: 2020-04-04 - URL: https://digitalshiftmedia.com/marketing-term/what-is-roas-adwords/ - Categories: E-Commerce, Google AdWords What is ROAS? AdWords & Calculating Return On Ad Spend Return On Advertising Spend, or  ROAS, helps marketers evaluate which marketing methods are working and helps decide on future advertising strategies.  ROAS is a marketing metric that measures the efficacy of a digital marketing campaign. ROAS is influenced by overhead costs, operating expenses, profit margins, and the overall health of the business. How to Calculate ROAS? ROAS is calculated by taking the Gross Revenue from Ad campaigns and dividing it by the total Cost of Ad Campaigns. Need help calculating your score? Get started today with a complimentary 30-minute strategy session to evaluate your campaign performance. Speak directly with an e-commerce marketing specialist about your marketing objectives. --- ### What is Direct Response Marketing - Published: 2017-09-26 - Modified: 2021-07-25 - URL: https://digitalshiftmedia.com/marketing-term/direct-response-marketing/ - Categories: Google AdWords Direct Response Marketing Explained! Direct response marketing facilitates the delivery of a call to action and outcome via an online interaction for immediate customer feedback and response.  Successful direct response marketing campaigns require clear goal statements that achieve anticipated sales. The main benefit of direct response marketing is that it allows digital marketers to better understand the performance of products or services in a timely manner. Analytics and advertising data allow direct response campaigns to collect data in real time. Timely and accurate conversion data from Google Analytics allows marketers to evaluate their direct response marketing campaigns. Looking for a direct response marketer? Contact us today to learn more about how we can help and how direct response marketing can work with your overall strategy. --- ### Copy - Published: 2017-09-21 - Modified: 2020-04-04 - URL: https://digitalshiftmedia.com/marketing-term/what-is-copy/ What is Copy? In marketing, online advertising, and similar fields, copy refers to the output of copywriters. A Copywriter is an employee focused on writing material which encourages consumers to buy products and services. In short, the term copy refers to the text that is created as part of a promotion, advertisement, or social media update. --- ### Lookalike Audience on Facebook - Published: 2017-08-07 - Modified: 2020-04-04 - URL: https://digitalshiftmedia.com/marketing-term/facebook-lookalike-audience/ - Categories: Advertising on Facebook - Tags: Ecommerce Funnel, Top of Funnel What is a Facebook Lookalike Audience? A Lookalike Audience on Facebook is a new audience that is similar to your existing customer, or seed audience. This seed audience can be based on an uploaded list of existing customers, or even a Facebook pixel.  A Lookalike Audience is a very effective way to reach new people who are likely to be interested in your product or service because they are similar to your existing audience. The similarity is based on facebooks algorithm based on the size of your audience. If your lookalike audience (seed audience) has less than 1,000 people it is considered small. If this is the case, you can also add addition targeting layers like preferences and postal codes of wealthy neighborhoods if your product is premium, etc. You also may not need to run your campaign for lead captures because it is such a small audience and link clicks should work fine. Digital Shift provides a Facebook Ads Training to help your business generate leads and sales, click here to find out more. --- ### Dynamic Product Ads (DPA) on Facebook - Published: 2017-08-06 - Modified: 2021-07-25 - URL: https://digitalshiftmedia.com/marketing-term/dynamic-product-ads-dpa-facebook/ - Categories: Advertising on Facebook, E-Commerce - Tags: Bottom of Funnel, Ecommerce Funnel What are Facebook Dynamic Product Ads? Facebook Dynamic Product Ads, or DPA, are new dynamic product ads that give you the ability to granularly target people with highly relevant ads at all stages of the sales funnel. These are often most effective in the middle of the funnel when your audience is in the consideration phase. During this phase, he/she is likely comparing your product against your competitors and these ads help keep your product top-of-mind and can be used to encourage the prospective customer to purchase. Facebook PDA help with relevance and offer timing! Facebook’s DPAs are like remarketing Google AdWords display ads on steroids because they allow you to target users based on past engagement (actions or inactions) from your site or application with a perfectly timed ad. How to get started with Facebook Dynamic Product Ads? To get started you need to set up a Dynamic Ad Template. In addition to having your Facebook pixel installed, you must have the product catalogue setup properly.  Once those items are in place, you can create a dynamic ad template that will be used as the starting point across all products. Need help with your Facebook Ads management? If you are running an eCommerce store and want to improve sales, or if you are running eCommerce Facebook ads but not running Facebook Dynamic Product Ads contact us today for a free strategic marketing session.   --- ### Page Post Engagement (PPE) - Published: 2017-08-06 - Modified: 2021-07-25 - URL: https://digitalshiftmedia.com/marketing-term/page-post-engagement-ppe-facebook/ - Categories: Advertising on Facebook - Tags: Ecommerce Funnel, Facebook Ads, Top of Funnel What is Page Post Engagement (PPE) on Facebook? Page Post Engagement on Facebook is when people perform actions on your promoted posts or page.  PPE allows you to extend your Page posts beyond your Page to your ideal prospective customers on Facebook. Page Post Engagement helps you understand your audience. It's no secret, that PPE ads on Facebook allow you to better understand the kinds of stories and content your audience likes. Smart marketers use PPE to create audiences and remarket their engaged audience to transform them from cold traffic to a warmer audience. There is a difference between a Facebook boosted post vs. ad, and more advanced options are only available for ads. You can use the PPE option when creating ads via Facebook Ads manager to better target your ideal customer. Need help with your Facebook Ads management? If you are running Facebook ads, but not using PPE as part of your Facebook marketing strategy, contact us today for a complimentary marketing assessment today.   --- ### Search Impression Share - Published: 2017-08-05 - Modified: 2020-04-05 - URL: https://digitalshiftmedia.com/marketing-term/search-impression-share/ - Categories: Google AdWords What is Search Impression Share? Search Impression Share is this metric found by dividing the number of impressions received on the Search Network divided by the total estimated number of impressions you were eligible to receive. Search Impression Share is a great indicator of the strength of your keyword set in Google AdWords. Having a very high Impression Share for both Exact Match and Standard means that you can feel confident with your coverage. A strong coverage is good for business! Search Impression Share also helps guide you to expand your keyword set through Search Query Reporting or encourage you to add more negative terms to improve campaign performance. A strong coverage is good for business! Search Impression Share also helps guide you to expand your keyword set through Search Query Reporting. It can also help encourage you to add more negative terms in Google AdWords to improve campaign performance.   --- ### Display Impression Share - Published: 2017-08-05 - Modified: 2021-07-25 - URL: https://digitalshiftmedia.com/marketing-term/display-impression-share/ - Categories: Google AdWords What is Display Impression Share? Display Impression Share is calculated by dividing the number of impressions received on the Display Network divided by the total estimated number of impressions you were eligible to receive. The higher the impression share the better. Display Impression Share can show you how effective our targeting is on the Google Display Network.  A low impression share ( --- ### Squint Test - Published: 2017-08-05 - Modified: 2020-04-04 - URL: https://digitalshiftmedia.com/marketing-term/the-squint-test/ - Categories: Website What is "The Squint Test"? The Squint Test is a quick test to check the effectiveness of a web page or landing page. It is used by design experts to determine if the primary elements of the page have focus. An optimally designed page will have a few key elements that naturally draw your attention. The purpose of the squint test is to test this effectiveness. The test is done by squinting your eyes and letting them freely navigate the page. The sections of the page where your eyes first navigate to are the "high traffic" sections and are on top of the visual hierarchy of the page. These areas should flow and be designed to improve the results of your landing page or website. To achieve the results from visitors, the areas that stand out should contain the call to actions and areas where valuable content is provided. What to look for with the Squint Test? The test reveals the figure and ground relationships of the elements on the page. The specific things to look for are as follows: Are your background elements properly in the background? Are your foreground elements properly popping out against the background? Is the linear path and relationship between elements properly set? Is the call to action or main focus of your page the most eye-catching element? Do your pages pass the squint test? If not, we can help! Here at Digital Shift, our experts can assist you with all your online marketing needs. Contact us today! --- ### WYSIWYG - Published: 2017-08-05 - Modified: 2020-04-04 - URL: https://digitalshiftmedia.com/marketing-term/wysiwyg/ - Categories: Website What is WYSIWYG? WYSIWYG is a short form of what you see is what you get. In the digital sense, it applies to applications that enable you to see exactly what appears on a printed document to appear on the display screen. The opposite of these applications is word processors that cannot display graphics and fonts that are different on the display screen. Desktop publishing is very fond of WYSIWYG applications. WYSIWYG's history began with referring to line breaks being shown accurately on display screens by any word processor. Eventually, these applications had to display different sizes of fonts, even when only one typeface was present on the display screen. Today to be counted as a WYSIWYG, many different graphics and typefaces must be able to be displayed. There are varying levels of what you see is what you get applications. In regards to desktop publishing systems, outline fonts are used to print text and many of these use fonts that are bit-mapped when displaying documents. In doing so, what you see on the monitor, is not exactly what you get when you print the document. Another example is laser printers resolution as their dots per inch is at least 300, while the premium monitors have a dots per inch of only 100. The difference in dots per inch equates to colors appearing different upon printing and sharpness of graphics and text being of higher quality.   --- ### SaaS - Published: 2017-08-05 - Modified: 2020-04-04 - URL: https://digitalshiftmedia.com/marketing-term/what-is-sass/ What is SaaS? SaaS or Software as a Service is when applications are hosted by a third-party provider and uses the internet to make them available to customers. There are three main categories of cloud computing, SaaS is a software distribution model that is one of them. The other two categories are Infrastructure as a Service (IaaS) and Platform as a Service (PaaS). Organizations using SaaS eliminate the need to use their own computers or data centers to run and install applications. By doing so, the organization saves the expense of maintenance and software installation, support and licensing. Advantages of SaaS SaaS removes the need to pay for hardware acquisition and offers other benefits such as scalable usage, accessibility, updates automatically, and payments that are flexible. These other benefits will be explained in more detail below. Scalable Usage: SaaS offers the customer on-demand options to gain access to their desired amount of features and services. These cloud services allow each customer to access as many or as few services as they want. Accessibility: As SaaS is a cloud based Internet service, it can be accessed from absolutely anywhere in the world that has an Internet or wireless connection. Updates Automatically: SaaS providers limit the workload of your business' IT employees by updating the software automatically for you. These automatic updates allow you to not have to purchase and install new software on your own. Payments That Are Flexible: SaaS is typically payed month-to month as a pay as you go service. The recurring payments allow... --- ### CASL - Published: 2017-06-06 - Modified: 2020-04-05 - URL: https://digitalshiftmedia.com/marketing-term/casl/ - Categories: Email What is CASL? CASL or Canada's Anti-Spam Legislation is one of the world's toughest forms of legislation when it comes to spam. CASL applies to absolutely all electronic messages (email, texts, messages) sent out by businesses in the sense of "commercial activity. "  The main component of CASL is that it requires all businesses to gain consent from the recipient prior sending any commercial electronic message or CEM within, to, or from Canada. What Counts as Consent and How Do You Get it? Consent, in this sense, is the act of verbal or written acknowledgment that the individual agrees fully to receiving CEM's. Written consent can be in the form of an electronic submission. The recipient's consent can be gained, to avoid persecution on behalf of CASL, in a variety of ways: Gaining a mailing address, email, phone number directly from the recipient The personal statement of consent from the individual whose consent is being sought Consent that is implied through the publication of contact information of the person whose consent is sought Implied through voluntary disclosure of contact information without the indication of not wanting to receive communications What You Need to Provide When Asking For Consent Under CASL When asking for consent from a recipient, the following must be provided under CASL: Who is seeking the consent (Name of business or person) Contact information (Phone number, mailing address, email or website) Statement of identification (Explaining the purpose and identity of the person seeking consent) Identity and contact info (Third-Parties... --- ### Cost per Website Conversion - Published: 2017-06-05 - Modified: 2021-09-11 - URL: https://digitalshiftmedia.com/marketing-term/cost-per-website-conversion/ - Categories: Advertising on Facebook - Tags: Cost per Website Conversion What does Cost per Website Conversion mean? Cost per Website Conversion is the average cost of conversions in the form of visitors performing a form of conversation on a website as a result of clicking on an ad. This metric tells you how much money you are spending per conversion achieved from specific ads or entire campaigns. This allows business to know how much they are spending on leads and provides information about the performance and popularity of their ads and platforms chosen. Benefits of tracking Cost per Website Conversion Understanding Cost per Website Conversion is a great way to save money and improves your ads and your revenues. Here are some of the benefits of tracking: Know how much you are paying for leads, and how this amount changes. Create more engaging ads by learning which type of ads provide the best results. Save money by removing costly and ineffective targeting options and ads. Better understand which type of conversion work best for your target market. To ensure your advertising campaigns are performing optimally and providing you with the best results, it would be ideal to have someone that understand all other related metrics, what they mean for your business, and how to utilize the information. We can help! Here at Digital Shift, our experts would be glad to assist you and your business with a unique PPC strategy that will drive conversions and sales. For more information about our PPC management services click here. If you have any questions feel... --- ### Cost per Page Like - Published: 2017-06-05 - Modified: 2021-07-25 - URL: https://digitalshiftmedia.com/marketing-term/cost-per-page-like/ - Categories: Advertising on Facebook - Tags: Cost per Page Like What does Cost per Page Like mean? Cost per Page Like is the average advertising cost received for each "like" received on a social media page as a result of interacting with an ad. This metric tells you how much you spend to receive a like on pages you are tracking on social media platform such as Facebook. Understanding this ratio will help bring valuable information that will drive decisions about your ad campaigns. Here are some benefits of tracking the Cost per Page Like calculation. Benefits of tracking Cost per Page Like Understanding this metric is an easy way to save money on your ad campaigns and reach your advertising goals.  Here are some of the benefits you can realize: Know how much you are paying for each page like, and how this ratio varies over time. Create better ads by understanding which type ads provide the best results for your audience. Save on advertising costs by removing costly and ineffective ads and expensive settings. Find the best way to ask for likes for your specific target market. In order to achieve maximum results, you must understand all other PPC management metrics to truly benefit from the information. If you rather focus on your core business and have PPC management professionals look after your online advertising, we can help! Here at Digital Shift, our online marketing experts will analyze your business and create a unique strategy just for your business.  For more information about our PPC management services click here. If you... --- ### Below the Fold - Published: 2017-06-05 - Modified: 2021-01-31 - URL: https://digitalshiftmedia.com/marketing-term/below-the-fold/ - Categories: Website What Does "Below the Fold" Mean? Below the fold is an expression used to represent the portion of a webpage that the user cannot see on his, or her, screen upon loading. The area that you scroll down to see is considered below the fold.  The "fold" can vary based on screen/resolution and devices so it is common practice to optimize web pages and landing pages for the most common screen sizes (resolution). To find the most common screen sizes used visit this resource on browser display statistics. Don't forget to also check out: above the fold. --- ### Above the Fold - Published: 2017-06-05 - Modified: 2020-04-05 - URL: https://digitalshiftmedia.com/marketing-term/above-the-fold/ - Tags: Above the Fold What Does “Above the Fold” Mean? Above the fold is an expression used to represent the portion of a webpage that a visitor will see immediately upon loading. The area that you see before needing to scroll down to see is considered above the fold.  The “fold” can vary based on screen size/resolution and device type. It is common practice to optimize web pages and landing pages for the most common screen sizes (resolution) to improve functionality. To find the most common screen sizes used visit this resource on browser display statistics. Also check out: below the fold. --- ### Podcast - Published: 2017-05-12 - Modified: 2020-04-05 - URL: https://digitalshiftmedia.com/marketing-term/what-is-a-podcast/ - Categories: Social Media - Tags: Net Cast, Podcast What is a Podcast? The term Podcast (A blend of "iPod" and "Broadcast") refers to an audio show, similar to a radio show. These audio shows are typically spread out in series and downloaded through the internet. The user who downloaded the podcast can on any device with a media player. Podcasts can be made by absolutely anyone who has access to the internet and a functioning computer. Early on, Podcasting was typically done by free-spirited amateurs looking to get their voice heard. Currently, podcasting has been taken on by major news stations, broadcasters, and magazines to promote their own wide-spread audio show operations. Podcasts can also be referred to as a net cast to convey a brand neutral option. Useful Features First of all, a great thing about Podcasts is that they can often be created at no cost. All you really need is a microphone and recording software. As a result, this means anyone with a device can create content! Creators can generate revenue by monetizing their podcasts with ads and posting special content on certain sites. A useful Podcasting feature is that you can subscribe to certain podcasts you enjoy and be notified when a new episode has been uploaded. This allows for viewer retention and improves the effectiveness of using a podcast as a marketing tool. While podcasts are audio shows, videos that are using the podcast model and found in the same locations are called vodcasts. Due to superior video posting alternatives, vodcasts are usually done by brands that are exclusive to... --- ### URL - Published: 2017-05-11 - Modified: 2020-04-05 - URL: https://digitalshiftmedia.com/marketing-term/url-uniform-resource-locator/ - Categories: Website - Tags: Unique Resource Locator, URL What is an URL? URL stands for Uniform Resource Locator. An URL is a reference to a unique resource on the internet. It can be thought of as the address of a resource such as a website address. URL's include a protocol identifier which specifies the name of the protocol that is used to locate the resource. The resource name is the complete address to the resource. An example of a protocol is the HTTP (Hyper Text Transfer Protocol). This protocol is used to access hypertext document resources. Other protocols include file transfer (ftp), database access (JDBC) and email (mailto). An example of a Uniform Resource Locator is: https://digitalshiftmedia. com/index. html. Components of an URL The format of the resource name depends entirely on the protocol used. Many formats contain one or more of the following components: hostname - the specific domain name of a specific host computer or device connected to a network. For example, "digitalshiftmedia. com" is the hostname. filename - the pathname or simply, the path to the device file. For example, for "digitalshiftmedia. com/example/url/index. html" is the filename is everything after the . com. port -  the port number is associated with a TCP/IP address. The port identifies the address and specifies executable services that are shared by the applications of a device. Ports are used for scenarios like software development environments and therefore not used by the average user. For example, the address "http:localhost:123/" uses TCP port 123. reference - identifies the location of a specific anchor within a file of a resource. Requirements of Protocols... --- ### Online Business Directory - Published: 2017-05-08 - Modified: 2019-06-14 - URL: https://digitalshiftmedia.com/marketing-term/online-business-directory/ - Categories: Local SEO - Tags: business directory, directories, Directory, Online Directory What is a Directory? In terms of digital marketing, a directory or more specifically a business directory is an online listing of businesses. The listings provide information about specific businesses such as the name, address, contact information, associations, and the services and products offered. These businesses are usually categorized, by location, activity, or size. It is important that your business ensures that all your company information is up to date on every directory listing. Failure to do so can cause confusion for potential customers resulting in less trust and lost sales. Not all directories are created equal. It is important to ensure that you prioritize adding your business to trusted authority sites rather than adding your business details in  "bad neighborhoods. " The top directories will help boost your SEO as you associate yourself with trusted brands. Poorly managed and questionable directories may damage your business ranking through guilt by association. If a listing looks like it hasn't been updated for years, you may want to ensure its credibility before listing your business. Benefits of Registering in a Directory Directories allow businesses to expose their business to more traffic, increasing awareness and connects potential customers to your business. Think about it this way, which business would be more likely to achieve a sale - a business with maybe one or two outdated business listings or a company that is listed on every major online directory with up to date information? Of course, there are many other factors in play, but assuming the businesses are identical... --- ### Bucket Brigades - Published: 2017-04-27 - Modified: 2019-06-14 - URL: https://digitalshiftmedia.com/marketing-term/bucket-brigades/ - Categories: SEO What Exactly Are Bucket Brigades? Simply put, bucket brigades are words or phrases that add value to your content and attract more people to it. Wait! We can explain further! Here, the phrase “Wait! We can explain further! ” acts as a Bucket Brigade.  The idea behind using “Bucket Brigades” in content marketing is to keep your website visitors engaged and prevent them from abandoning your website. When they click that back button your page gets a bounce back and the goal is to have the bounce rate as low as possible.  Using bucket brigades also adds to the overall readability of your content making while making it more interesting. Primary Benefits of Bucket Brigades The main benefits of using bucket brigades include: Keep your website visitors on your pages longer Help reduce bounce rate Improve the user experience Give bucket brigades a try today! Log into Google Analytics and review the time spent on your most popular blog post and edit your content to include bucket bridges. Over time you will notice an increase in time spent on your page as well as a decreased bounce rate. --- ### Destination URL Auto-tagging - Published: 2017-03-28 - Modified: 2020-04-04 - URL: https://digitalshiftmedia.com/marketing-term/destination-url-auto-tagging/ - Categories: Google AdWords What is Destination URL Auto-Tagging? Destination URL Auto-agging is a feature that allows you to automatically create custom URLs to help track offline conversions and report on your ad performance using website tracking programs like Google Analytics. In order for Google Analytics to display information about your AdWords keywords and costs, you must either enable auto-tagging or manually tag all your keyword final URLs with tracking variables. Auto-tagging will attach a parameter to the URL people click through to help you tell which ad was clicked for each visit to your site. Google analytics and similar programs can use the information in auto-tagged URLs to tell you which AdWords keywords brought a visitor to your site, which campaign that keyword was from, and how much that click cost. You can also use this information to import complex conversions into AdWords both online and offline. Auto-tagging is turned off by default. Enabling Destination URL Auto-tagging In order to turn it on or off you must visit the "Billing, Account Settings, and Help Menu. " You must then select "Account Settings," and then look at the "Tracking" section on the "Preferences" page.   --- ### Topic Targeting - Published: 2017-03-28 - Modified: 2020-04-04 - URL: https://digitalshiftmedia.com/marketing-term/topic-targeting/ - Categories: Google AdWords What is Topic Targeting? Topic Targeting allows you to place AdWords Advertisements on website pages relating to those topics. There is no limit to the topics, they could be anything from agriculture to computer programming, to sports, or something completely different. Topic targeting ads are only eligible to appear in the Display Network with related content. Since web pages are constantly revising and changing their content, the locations which you advertisements appear can also change. Additionally, you can also use topic targeting in combination with individual placements and keyword targeting. Example: When targeting computer hardware, you can find your ad on Display Network websites that include content about computer parts and hardware. You can also choose more precise subtopics such as hard drives, motherboards, or processors. Why Should You Target Topics? you want to rapidly generate traffic or reach a broad audience you have a flexible or unrestricted campaign budget want to increase your ad delivery want to prevent your ads from appearing on certain pages with specific topics that aren't performing well or are unrelated to your business 3 Ways Topic Targeting Can Improve Your Display Advertising Campaigns Fixing The Multi-Intent Keyword Problem Certain keywords have different meanings for different users. Many times words are used for different intents in completely different topics. When topic targeting is used in combination with keywords you can refine your ad environment so your ads are shown in the correct context, to the correct target audience. Example: Companies selling bleach often experience targeting problems... . --- ### Negative Keywords - Published: 2016-12-09 - Modified: 2020-04-04 - URL: https://digitalshiftmedia.com/marketing-term/negative-keywords/ - Categories: Google AdWords What are Negative Keywords? Negative Keywords are keywords that prevent your ads from being displayed when certain words or phrases are searched. It helps you communicate with search engines, telling them to eliminate specific search queries to avoid confusion and misrepresentation. For example, your business provides digital marketing services. You would include negative keywords such as jobs, careers, or training. The important aspect of using negative keywords is to find words associated with your product or service, but do not directly relate. If your business is not offering certain products, services, or opportunities, such as jobs, then including jobs as a normal keyword will waste your money and negative impact your ad campaign. Adding Negative Keywords Display Network Campaigns Enter into your AdWords Select the Display Network in your Campaigns tab Select Targeting Click on an ad group Select Display keywords in the ad campaign exclusions or the add ad group exclusions tabs This will allow you to start adding your keywords that are negative at one keyword per line. Make sure you do not have any negative keywords that are also normal keywords, as your ad will not show if this is the case. Search Network Campaigns Log in to your AdWords Select the tab with Keywords on it Choose the tab with Negative Keywords on it You can now add keywords in two tables: Campaign Level and Ad Group Level Click the Keywords button and add one keyword per line once you select your desired campaign or ad group for the... --- ### Smart Lists for Remarketing in Google Analytics - Published: 2016-12-09 - Modified: 2020-04-04 - URL: https://digitalshiftmedia.com/marketing-term/smart-lists-for-remarketing/ - Categories: Google AdWords, Google Analytics What are Smart Lists? Smart Lists are a simple form of remarketing used by Google to reach those customers who have visited your website but did not convert. More specifically, Smart Lists are generated using advanced algorithms based on data collected in Google Analytics. These Google Analytics remarketing lists account for different variables including but not limited to visit duration, page depth, location, device, referrer, and browser, to help predict which users are most likely to convert during a later visit. One of the main benefits of Smart Lists is that the lists are dynamic; the remarketing target audience is consistently changing and manipulated over time to focus on specific users. Requirements to Generate a Google Smart List website must generate at least 500 monthly ecommerce transactions website must generate 10,000 daily pageviews The Smart List is based on specific factors that influence users you convert so if you cannot meet these two requirements your Smart List will be generated based on conversion data from similar businesses that have allowed the sharing of their anonymized conversion data with Google Analytics. If you must rely on data from other businesses do not fret because you can still receive great data from smaller clients who have been around longer. Reasons Not To Use A Google Smart List For some companies, implementing Google Smart Lists may not be a wise choice. Here are a few things to consider before attempting to implement a Smart List: Your current remarketing lists are performing well- until you... --- ### Managed Placement Targeting - Published: 2016-11-19 - Modified: 2020-04-05 - URL: https://digitalshiftmedia.com/marketing-term/managed-placement-targeting/ - Categories: Google AdWords What is Managed Placement Targeting? Managed Placement Targeting,  otherwise known as Placement Targeting, is a targeting method used in Google AdWords where you can specifically select particular websites, videos, and apps, apart of the Google Display Network where you want your advertisement to appear. Unlike automatic placements, where your ads are placed on different sites automatically for you, managed placements require you to select the websites yourself. Three Ways to Add Managed Placement Targeting to an Ad Group: Manually adding placements Copying from your "automatic placements" table Using the placements tool Benefits of Managed Placement Targeting placement targeting is an optimal feature in Google AdWords that provides the user with more control over ad placements. If you know a website that your target market visits frequently, you can add it as a managed placement and target it specifically managed placement targeting can be used on the Display Network and the Search Network With Display Select unique bids can be assigned to managed placements. Therefore, if your advertisement is doing well on one website you can set a higher bid to ensure its competitiveness and drive web traffic Managed Placement Targeting Tips When determining which websites to for your ads you must make sure they support your ad format. Some websites do not support certain ad formats like banners or may seize advertising for other reasons. The best strategy is to experiment with different placements and weed out the poor locations and determine the best combination that works for your advertisements Perform... --- ### Behavioural Targeting - Published: 2016-11-19 - Modified: 2020-04-04 - URL: https://digitalshiftmedia.com/marketing-term/behavioural-targeting/ - Categories: Google AdWords What Is Behavioural Targeting? Behavioural targeting is a technique used by online marketers and advertisers to increase the effectiveness of their campaigns. Behavioural targeting uses information collected from the target customers web browser behavior to customize the types of advertisements they receive. Behavioural targeting can be divided into onsite behavioural targeting or network behavioural targeting depending on the type of tracking implemented. Onsite Behavioural Targeting- companies capture and record the locations user visits when accessing their website. They accomplish this by placing a tracking cookie with a unique ID tag in the temporary storage of each user's web browser. They use the resulting data to build profiles about each respective user, and then use these profiles to retarget specific advertisements when the user returns to the website. Onsite Behavioral Targeting Examples: Ebay will use these cookies to remember what you search, so the next time you visit their website you will be presented with an advertisement pertaining to that item. If you were searching for computer hardware it might show you an ad the following time for a computer hard drive that is on sale. Network Behavioural Targeting- when companies track across a broader network of websites. It is usually used by advertising agencies that operate across a large number of partner sites. Network behavioural targeting is useful because it provides companies with a clear, more comprehensive picture of their user's web browsing behaviour. Anytime you can gather more data about your statistical topic, it becomes more significant and valid. Therefore,... --- ### Keyword Targeting - Published: 2016-11-19 - Modified: 2021-01-30 - URL: https://digitalshiftmedia.com/marketing-term/keyword-targeting/ - Categories: Google AdWords What Is Keyword Targeting? Keyword Targeting is the process of selecting certain words or phrases relevant to the product or service on your website and ad copy. Finding the best keywords can help you achieve top ranking in search engine results pages and help your business get in front of your desired audience when it is most relevant to their needs. Therefore, thorough research is crucial to determine which keywords your business should implement. Why Is Keyword Targeting Beneficial? gives you the best opportunity to rank as high as possible in search engine results page helps generate traffic for your business from networks like Twitter, Facebook, LinkedIn, Google, Bing, etc. helps create inbound links and shares across the internet builds your brand's image, perception, trust, and increases your potential to convert customers because they are actually engaged and interested in what you have to offer Seven Important Keyword Targeting Elements to Help With Optimization Page Title - using the primary keyword or phrase near the beginning of the title helps with optimization and also dramatically increases your click through rate. Headline - visitors expect to see keywords in both the title and the page headline on they page they visit. If they do not see the title their chances of bouncing back increases. Body Text - obviously using your primary and secondary keywords in the body of your text is important. However, you must ensure that the keywords are relevant to the topic being discussed or search engine algorithms could penalize... --- ### Post Engagements - Published: 2016-11-15 - Modified: 2020-06-24 - URL: https://digitalshiftmedia.com/marketing-term/post-engagements/ - Categories: Advertising on Facebook What is Post Engagement? Post Engagements are the number of times people have engaged with anything posted on your Facebook Page. Engagements can be anything from likes, to comments, to shares. Engagements are very important for any business using Facebook. They show how many people are connecting with your brand and how they are actually digesting your content. Most businesses strive for a high number of likes, when in fact, they should be striving for higher engagement.  Just because someone likes your page does not mean your brand is doing well. You must determine why they liked your content. Is it because a friend or family member also did so? Or is it because they actually enjoy the content? Engagement = Likes + Comments + Shares Why Are Post Engagements Important to Businesses? Higher post engagement rates mean your brand has greater potential reach. Instead of worrying about likes, businesses should focus on strengthening their content. If you have strong content people will naturally engage with your posts, like them, share them on their timeline, and be more likely to recommend them to friends. Post engagement numbers also tell you more about the competition. More specifically, they tell you a great deal about your competitor's social media plans and how well they are executing them. If your competitors are thriving, they will have high engagement rates and you can learn a great deal of information from analyzing and observing their page. However, if they are struggling, with post engagement around or... --- ### Facebook Reach - Published: 2016-11-15 - Modified: 2020-04-04 - URL: https://digitalshiftmedia.com/marketing-term/facebook-reach/ - Categories: Advertising on Facebook What is Reach on Facebook? Reach is the number of people your posts have reached, plus any likes, comments, or shares. There are three types of reach on Facebook; Organic, Paid, and Total Reach. Organic is the total number of unique people who were shown your post via unpaid distribution. Paid Reach is just as it sounds; the total number of unique people who were shown your post as a result of ads. Finally, Total Reach is the number of unique people who saw your posts regardless of how they discovered it. Furthermore, it is possible to be more than one type of reach. If someone discovers your ad organically, then statistically, they will be included in organic reach, paid reach, and total reach. Why Is Organic Reach On Facebook Declining? There are two main reasons: More and more content created and shared each and every day. The process to create and share information is easier than ever thanks to Facebook and social media platform integration. You can now take a picture and simultaneously post to Facebook, Twitter, LinkedIn, Instagram, and Pinterest. Businesses are learning that in order to succeed and generate more reach they need some kind of online presence. In order to remain competitive, businesses must constantly be posting. Therefore newsfeeds are being flooded with new stories and content. The result is that it's significantly harder to gain decent exposure in the newsfeed today. According to TechCrunch, the total number of page likes by Facebook users grew more than 50... --- ### Page Likes On Facebook - Published: 2016-11-15 - Modified: 2020-04-05 - URL: https://digitalshiftmedia.com/marketing-term/page-likes-facebook/ - Categories: Advertising on Facebook What Are Page Likes? Page Likes are the number of times someone "likes" your content on Facebook. Liking something on Facebook is an easy way to let your followers know you enjoy some content without actually leaving a comment or sharing the post on your timeline. You can like any form of content from images to posts, to video, to audio, etc. Chances are if you can post it on Facebook someone has the option to "like" it. Likes From A Business Perspective Facebook is an incredibly useful tool for any business. It provides a unique potential to expand your brand's reach and attract new customers from posting and updating content. With over 1 billion users on Facebook, being able to "like" something can quickly transform from a simple action to exponential exposure. It also helps naturally target customers with similar ideals and needs. More specifically, when someone on Facebook "likes" some piece of your content it will automatically appear in their friend's news feed. Since friends usually share similar needs the simple action of liking a post actually helps the brand re-market to a similar target audience. "Liking" on Facebook quickly evolves into a way to build relationships and brand loyalty with interested customers. Number of Likes Must Be Taken With a Grain of Salt Just because someone likes your page or content does not mean they are going to convert or become brand advocates. Clicking the "like" button is just that, you enjoy that topic, but not enough to leave... --- ### Page Views - Published: 2016-11-15 - Modified: 2020-04-04 - URL: https://digitalshiftmedia.com/marketing-term/page-views/ - Categories: Advertising on Facebook What are Facebook Page Views? Facebook Page Views help you identify how many people are visiting your page, and what sections specifically they are looking at. When managing your Facebook business page, you can find information about page views under the insights section. The page views sections shows data regarding individuals who visit your Facebook page. This information can tell you what people are actually using your page for. They might be visiting because they want to learn more about an upcoming event, or perhaps they're looking for a local business address. In the insights section of your Facebook account, you can further break up page views and sort your visitors. You can break down viewers by age, gender, country, city, device accessed on, or by what section of your page they visited. If you are always  posting photos to your page, it is more likely that your albums section will have more activity. You can also determine what sources drive users to your page. This is extremely helpful when assessing your paid ad campaigns and your organic traffic generation. The Importance of Facebook Page Views? When someone visits your Facebook page for the first time it is considered a new view. First page views are very important because it is your best chance at making a good first impression. It is also important because if the visitor is not impressed they will just bounce out and probably never return. You want to impress customers the first time they visit your... --- ### Facebook Audience Network - Published: 2016-11-15 - Modified: 2020-04-04 - URL: https://digitalshiftmedia.com/marketing-term/facebook-audience-network/ - Categories: Advertising on Facebook What is the Facebook Audience Network or F. A. N? The Facebook Audience Network is a new way for advertisers to extend their brand campaigns off facebook, into other mobile applications, mobile websites, instant articles, and videos using the same targeting data. Identical targeting, measurement, and delivery steps are taken to ensure each ad on the Audience Network helps you accomplish your campaign goals. Audience Network placements are useful when your goal is to increase website conversions, mobile application installation, mobile application engagement, dynamic ads, video views, or to generate more clicks to your websites. This means advertisers have more available ad units at lower costs, while publishers have another way to make money. Additionally, it means Facebook users will see the same Facebook ads all over the web. Essentially, the advertisements follow the users around the internet. Facebook Audience Network Versus Google In May of 2016, Facebook announced that the Facebook Audience Network was on track for a 1 billion dollar annual run rate. For being less than two years old, 1 billion dollars is very impressive. What's even more impressive is that researchers saw 10 times year-by-year (2015/2016) increase in FAN enabled apps using native formats! Additionally, Facebook has also chosen to expand FAN to mobile web inventory. This expansion is huge because it drastically increases FAN's reach. This drastic and rapid expansion hasn't gone without notice either. FAN is starting to become a big threat to Google, which has always been the dominant player in the industry. Even with Facebook Audience Networks rapid expansion,... --- ### Google Search Network - Published: 2016-10-23 - Modified: 2020-04-04 - URL: https://digitalshiftmedia.com/marketing-term/google-search-network/ - Categories: Google AdWords What is the Google Search Network? The Google Search Network is one of Google's main advertising networks. Companies often utilize the Google Search Network for AdWords campaigns showing different advertisements across the network. The Network consists of search-related websites and applications where your specific advertisement can appear. Examples include Google Partners such as Google Search, Google Maps, Google Shopping, and other partner websites that match the specific search criteria for AdWords campaigns. The Search Network is an excellent tool to reach customers explicitly searching for your product or service. Ad Placement in The Search Network Keywords are used to determine where your advertisements appear on the Search Network. When someone searches for terms similar to your keywords, your ads can appear alongside the search results on the Google search partner network. These keywords are very important because they help calculate the cost. Each unique keyword has a specific cost per click maximum bid amount. Knowing keywords bid prices allows you to better plan your strategy as well as help you stay within a specific budget. Search Ad Formats on the Google Search Network The Google Search Network supports multiple types of advertisements. They include text ads, ad extensions, shopping ads, and call-only ads. Google Search Network partners can also host image and video advertisements. Text Ads - simple ad consisting of a headline, web address display URL, and a brief description of the product or service Ad Extensions - enhancements to search ads the contain more information about your business including phone... --- ### Converted Clicks and Adwords Conversion Tracking - Published: 2016-10-23 - Modified: 2020-04-04 - URL: https://digitalshiftmedia.com/marketing-term/converted-clicks-adwords-conversion-tracking/ - Categories: Google AdWords What are Converted Clicks? When using Google Ads, there are two main ways to measure conversion: converted clicks and conversions. Conversions are the total number of conversion actions or total sales plus unique leads.  Converted clicks are the number of clicks that lead to one or more conversions.  This metric is useful when you are interested in seeing clicks that generate one or more leads (regardless of the conversion action). For Example, Bob clicks on your ad once. Then he proceeds to sign up for weekly newsletters and buys a product from your website. Bob has completed two different conversions stemming from your advertisement. When assessing the purchase, Bob has only made one "converted click" even though there were multiple conversions after. Both converted clicks and conversions are useful metrics when applying conversion tracking and analyzing what happens after a customer actually clicks on your ads. Limitations to Converted Clicks can't exclude the conversion actions from converted clicks when using the "include in conversions" settings in Adwords since one click can generate multiple conversions, converted clicks can't be segmented by name, source, or category converted clicks cannot be assigned a specific value, whereas conversions can. Therefore you can't compare relative values from converted clicks because they could both lead to very different conversions converted clicks don't show offline conversions (omit in-store visits, follow-up phone calls, or cross-device follow-up purchases) In September 2016, Adwords partially removed converted clicks from their program. More specifically, they have removed the conversion bid metric and intend on removing the reporting metric... --- ### Customer Lifetime Value (CLV) - Published: 2016-10-21 - Modified: 2020-04-04 - URL: https://digitalshiftmedia.com/marketing-term/customer-lifetime-value-clv/ - Categories: Google Analytics - Tags: CLTV, CLV, Customer Lifetime Value, LCV, LTV What is CLV? CLV or Customer Lifetime Value is a calculation that is used for business growth and intelligence that informs you of the value of each customer. This value is a critical indicator used to indicate the value of your company. The calculation assists in determining the net profit expected from each customer's lifetime purchase value. CLV is also known as LTV (Lifetime Value), LCV (Lifetime Customer Value), or CLTV (Customer Lifetime Value). CLV shows your business the approximate value of each customer.  This means that the information allows you to make decisions that will help retain and attract your most ideal customers. This means by utilizing this tool, you will be able to increase your profit potential by learning who your most valuable customers are. For example, your Customer Lifetime Value for one customer is $110,000. It will cost you $20,000/year to use your business to satisfy the needs of this customer. The initial cost to acquire the customer was $30,000. This means you will only want to keep this customer for four years. After that, you will be losing money on this particular customer. CLV Calculation: = Margin * (Retention Rate ÷ ) - Retention Rate Important Business Factors That CLV Helps Market Targeting and Advertising Customer Lifetime Value (CLV) helps you figure out your ideal customers that will bring the most potential at generating your revenue. By having detailed information about what your best customers desire, you can target that specific market. In doing so, you will save money... --- ### Google Display Network - Published: 2016-10-21 - Modified: 2020-04-04 - URL: https://digitalshiftmedia.com/marketing-term/google-display-network/ - Categories: Google AdWords What is the Google Display Network (GDN)? The Google Display Network is one of Google's main advertising networks (Google Search Network is the other). The Network allows you to connect with customers browsing Google websites like Google Finance, Gmail blogger, YouTube, as well as other partner sites, mobile websites, and applications. The Google Display Network site list spans over two million websites and reaches over 90% of the internet population.  It's important to note that the display network matches AdWords ads based on the content of a given page. Therefore, you are better able to select your audience based on appealing to their interests. The Display Network also helps build brand awareness, customer loyalty, and engagement by placing your content all over the internet. Showing Your Ads on the Internet The Google Display Network allows you to choose how people browsing the internet see your ad. You can control precisely which websites your ads appear on, or you can use targeting methods to help select relevant web sites based on keywords, placement, audiences, or topics. Display Ad Formats You can use the following ad formats when advertising on Google's Display Network Text Ads -simple ad consisting of a headline, web address display URL, and a brief description of the product or service Image Ads - pictures depicting your product or service Rich Media Ads - complex advertisements the include advanced features like video and audio, or other elements that encourage engagement. Video Ads - Videos that appear on your selected websites containing... --- ### Inbound Links - Published: 2016-10-21 - Modified: 2020-11-10 - URL: https://digitalshiftmedia.com/marketing-term/inbound-links/ - Categories: SEO What are Inbound Links? An Inbound Link is a hyperlink originating from another website directing customers to your site. The term "inbound" is used by the person receiving the link. They are important for Search Engine Optimization (SEO) rankings because Google and other search engines use the number of inbound links as an indicator when determining site ranking. The more inbound links a page has, the more likely its content is relevant and useful. Since an in inbound link is observed when another link comes directly to your website from another site. The person who received the link is getting an "inbound" whereas the link going to the external page is an "outbound link. " Inbound links come into your site, whereas outbound links leave your site. Why are Inbound Links Helpful? Inbound links are helpful for a few reasons. First and foremost, they help with your Search Engine Optimization (SEO). Websites that receive many inbound links are more likely to rank higher in search engines. These inbound links tell the search engines that the website is an authority in a certain subject area. , therefore, your site must contain more relevant, high-quality information.  It is important to note that search engines also look at other factors when determining search ranking. For this reason, it is important to ensure you are applying other SEO ranking practices and not just focusing on the number of links. The second reason inbound links are extremely helpful is referral traffic. If someone clicks on a hyperlink directing them to... --- ### Middle of the Funnel Mean (MOFU) - Published: 2016-10-14 - Modified: 2020-04-04 - URL: https://digitalshiftmedia.com/marketing-term/mofu/ What is MOFU? MOFU stands for the middle of the funnel and refers the marketing funnel in the content lifecycle. Generally, middle of the funnel content is used to bridge the gap between the top of the funnel and the bottom of the funnel. MOFU helps get customers through the initial phase of interest, to the final phase of conversion or sale. MOFU is considered the most complicated of all three stages because the customers have differing levels of interest and have yet to become fully qualified leads. It is up to marketers to gauge each visitors readiness to buy, and to educate them and slowly move them towards making a purchase. Content in the MOFU Content in the middle of the funnel could be any assets that help reach leads in your company database. It should continue to educate potential customers while also revealing the solution to their problem search. It is at this point in the funnel where you position your company as the solution. Therefore, you must generate credibility at this stage in the funnel, so the customers see you as trustworthy. It is also absolutely crucial that the content in the middle of the funnel be as persuasive, educational, and targeted as possible. MOFU Metrics Some important metrics used in the middle of the funnel are: number of leads email list growth offer conversion rate retargeting list growth newsletter/email open and click through rate When these metrics are combined with useful resources in the middle of... --- ### API - Published: 2016-10-14 - Modified: 2020-04-04 - URL: https://digitalshiftmedia.com/marketing-term/api/ - Categories: Web Intelligence - Tags: API, Application Programming Interface What is API? API (Application Programming Interface) is the powerful way programmers and certain applications communicate. APIs consist of protocols, routines multiple assets to assist in building software applications. Furthermore, they are designed to tell how programs communicate and send data.  In essence, the interface allows two applications to find and interact with each other. Application programming interfaces aren't a new concept. In fact, you've used them every day for years. Whenever you copy and paste information from a window or program to another, API is in play. On the internet, the interface is also constantly in use such as when a youtube video or google map is embedded on a website. The Google Map and Youtube APIs allow for the function and integration of their tools on the host website or app. How Does API Work? API is necessary every time application data is going to be accessed. You must use a very precise language as the application only allows you to access certain amounts of data. The language is unique to each particular application. The API is the middleman between the application and the programmer. It accepts the request for data and retrieves it from the application if it is allowed. An Example in Action Using a keyword search tool is a good example of an Application Programming Interface in action. The tool must access Google and Bing's search API to retrieve information and load results. This specific tool is useful as it provides data such as the optimal... --- ### CAN-SPAM - Published: 2016-10-14 - Modified: 2020-04-04 - URL: https://digitalshiftmedia.com/marketing-term/can-spam/ - Categories: Email What is Can-Spam? An act passed in 2003 to control and prevent the sending of unsolicited emails promoting any product or service. Can-Spam stands for Controlling the Assault of Non-Solicited Pornography And Marketing and is enforced by the FTC (Federal Trade Commission). Can-Spam is actually a law to help curb the sending of commercial email and messages and also gives recipients the right take themselves off the business' mailing list. It does not just apply to bulk email but includes all commercial messages defined as "any electronic mail message with the primary purpose of which is the commercial advertisement or promotion of a commercial product or service. " Furthermore, the law makes no exception in business to business email. This means businesses have to be extremely careful about what they send other businesses as the penalties are severe. One exception is transactional, and relationship messages are not deemed Spam mail. Enforcement Penalties and Can-Spam Requirements? For every email sent that violates the Can Spam act, the FTC will fine the company $16,000, therefore non-compliance can be extremely costly! Imagine you sent out 500 non-compliance emails, your company will be fined $8,000,000. Luckily, Can-Spam requirements are not complicated: Don't use false or misleading information Don't use deceptive subject lines Identify the message as an advertisement Tell recipients your location Tell recipients how to opt-out of receiving future emails from you Honor opt-out requests promptly Monitor what others are doing on your behalf! If these simple requirements are met, then your company will have nothing to fear. For... --- ### Bottom Of The Funnel (BOFU) - Published: 2016-10-14 - Modified: 2020-04-04 - URL: https://digitalshiftmedia.com/marketing-term/bofu/ What is BOFU? BOFU (Bottom Of The Funnel) is the bottom portion of the inbound marketing sales funnel. You have already, at this point, created awareness with TOFU content and continued to retarget and engage that audience with MOFU content. BOFU is the crucial final part of the funnel as you are looking to increase sales and increase retention. Since you have built up that relationship with the potential customer, you are looking to nurture that customer and grow your retargeting lists. You want to maximize immediate customer value and increase buyer frequency. At this stage, you should use valuable content such as free trials, webinars, mini-classes and comparison sheets to other products. This allows for good dialogue to open between your most qualified leads and you to get closer to conversion. When measuring the effectiveness of your BOFU content, you can look at certain metrics. These metrics are the number of qualified sales leads, retargeting list growth, retention rate, buyer frequency, promotional email click through rate and average customer value. Each metric will give you information on different aspects of how your content is performing. --- ### Customer Personas - Published: 2016-10-13 - Modified: 2020-04-04 - URL: https://digitalshiftmedia.com/marketing-term/customer-personas/ - Categories: Advertising on Facebook, Google AdWords What is a Customer Persona? A customer persona is a semi-fictional representation of your ideal customer from your target market based on data from your existing clientele and new market research. When creating your persona, you must consider demographics, behavioral patterns, motivations, and goals of your ideal target customer. Customer Personas are similar to the police wanted posters, the more detailed your statement, the better off you will be. How to create Detailed Customer Personas for Your Business You want your customer persona to include: information about who the buyers are what they are trying to accomplish (what are their needs) what goals drive their behavior how do they think and behave how do they buy, what process do they go through when making purchasing decisions why do they make certain purchasing decisions over others These customer persona templates have more to do with actual buying behavior as opposed to specific profiling. How can Customer Personas be Used in Marketing? Creating specific customer personas allows you to create compelling content that appeals to your target market. It also allows you to personalize your marketing efforts based on the specific segment you are targeting. Additionally, when you combine this information with other information such as which stage in the buyer lifecycle they are in, you can create highly personalized and targeted messages. Negative Customer Personas Customer Personas are representations of your ideal target customer, whereas negative personas are those customers you do NOT want to target. For example, this could be customers who can... --- ### Churn Rate - Published: 2016-10-13 - Modified: 2020-04-05 - URL: https://digitalshiftmedia.com/marketing-term/churn-rate/ - Categories: SEO What is Churn Rate? Churn Rate is the number of customers that have left your service or business over a given period. The customers have essentially had 'churned' down your business. Churn Rate can be calculated in regards to a number of customers lost, percentage of customers lost, the value of recurring business lost, and percentage of recurring value lost. For example, when calculating churn as a percentage of customers lost you divide the number of customers lost by the number of customers starting. This can be done quarterly or yearly, but recommended to be done quarterly. By understanding your churn rate, you can get a better handle on how many customers you are actually retaining. Measuring the loss of customers will give you insight on what creates a higher retention rate. For the most part, it is much more expensive to acquire new customers than to retain existing ones. Businesses using the recurring revenue model is traditionally where churn rate has been used. E-commerce has been adopting the metric slowly, but churn can be difficult to calculate in e-commerce. The difficulty stems from e-commerce businesses not knowing what counts as a customer churn event. Figuring that out is the key to calculating churn rate and having it produce important insights and measures for your business. Churn Rate is a growth killer. Use churn rate understanding and measurements to better ensure the health of your business and produce long-term growth. --- ### SERPS - Published: 2016-10-13 - Modified: 2020-11-10 - URL: https://digitalshiftmedia.com/marketing-term/serps/ - Categories: SEO What Are Search Engine Results Pages or SERPS? Search Engine Results Pages or SERPS are results that appear on web pages of search engines such as Google and Bing. These results come directly from the search queries entered into each particular search engine. Each SERPS is different, regardless of if the search entered is the same or uses the same keywords. Search engines use factors such as the user's social settings, physical location, browsing history to customize each results page to that particular user. Based on these factors, each SERPS will seem the same when the same search query is entered but will actually feature subtle differences. Organic or Paid Traffic? Understanding SERPS Organic Traffic in SERPS Organic traffic is any search result that is not a paid advertisement. The results that appear in the listings have been indexed by the search engine using an algorithm and specific ranking factors. The process of search engine optimization is to optimize content and sites to result in a higher rank in organic search results. By understanding the ranking factors that perform well, SEO can provide better results in SERPS organically. Paid Traffic in SERPS The opposite of organic traffic is paid traffic in SERPS. Paid traffic is paid advertisements shown at the top of the SERPS. The advertiser can choose different forms of ads. These can be large text-based ads or image-based ads (shopping ads), depending on their specific needs. Large text-based ads can feature ad extensions. This allows potential viewers to... --- ### Cost-per-Lead (CPL) - Published: 2016-10-13 - Modified: 2020-04-04 - URL: https://digitalshiftmedia.com/marketing-term/cost-per-lead-cpl/ - Categories: Advertising on Facebook, Google AdWords What is a Cost Per Lead (CPL)? Cost Per Lead is an online advertising pricing model where advertisers pay for an explicit action from their target customer. This action could be anything from signing up, to providing an email address. The Cost Per Lead formula is as follows Cost per Lead = Cost of Generating Leads / Total Leads Acquired Example: Consider your company spent $1,000 on your pay-per-click (PPC) campaign and 10 users convert to leads: Cost per lead = $1,000/10 = $100 This cost per lead calculator helps measure how cost-effective your marketing campaigns are regarding generating new leads for your company. The purpose of this metric is to provide your marketing team with a tangible amount to understand how much money is appropriate to spend in order to find new leads. Cost per Lead can also be used when calculating return on investment. Additionally, CPL can be used to measure individual marketing campaigns such as ad words, banner ads, and social media ads such as Facebook campaigns. What is the difference between Cost Per Lead and Cost Per Acquisition Advertising? In average cost per lead campaigns, advertisers pay for explicit leads from customers. They are most suitable for brand marketers and direct response marketers looking to reach customers on multiple fronts. In cost per acquisition campaigns, advertisers usually pay for a completed sale involving some sort of monetary transaction such as a credit card or pay pal payment. CPA is all about convincing customers to buy at... --- ### Outbound Links - Published: 2016-10-11 - Modified: 2021-02-13 - URL: https://digitalshiftmedia.com/marketing-term/outbound-links/ - Categories: SEO What are Outbound Links? Links that send users to other domains from your site are outbound links. By linking out to domains related to your page you increase quality and trust in your site. In turn, it helps the search engines understand the niche of your site. Outbound links give a clear idea to search engines about the topic of your sites and help to build relations with relevant and related pages in your niche. Is linking out to other pages bad for SEO? According to Google linking out that's natural and valuable to the user is good practice. "Well linking to other websites is a great way to provide value to your users. In the most common cases however if you're linking out naturally from your content to other sites that offer additional value and more context. Then that's fine and there's nothing special that you need to do. " John Muller, Google https://youtu. be/58zaiOx7TM4 Can linking out be bad for SEO? Muller mentions that certain types of link like link exchanges, sponsored links and site comments are not good SEO practices. "I would watch out for a few types of links though. In particular if you're linking out to a site because of an arrangement, like you linked to me and I'll link to you. Or because it's an advertisement. " John Muller, Google Tips For Proper Outbound Links Do Not Create Link Farms When you produce outbound links, ensure you are not linking to private blog networks. The Google Panda update has... --- ### Contextual Link - Published: 2016-10-11 - Modified: 2021-02-13 - URL: https://digitalshiftmedia.com/marketing-term/contextual-link/ - Categories: SEO What is a Contextual Link? A Contextual Link is a piece of clickable text (usually a keyword) located in the body of a paragraph that contains similar ideas or context. These links can be natural or artificial. If they are natural, it means they link to another website voluntarily. If they are artificial, it means they have been manually posted. An example of an artificial link is when one of your guests post a link back to your website/blog. When used properly, contextual links can help boost your SEO scores, leading to higher popularity and credibility among search engines - increasing your page's ranking among search results. What Are The Main Advantages of Contextual Links? Increase awareness of your website Other companies may include your article on their webpage earning you a backlink and a higher SEO score Increased SEO and recognition can lead to an increased social media presence through reposting and sharing Help decrease your bounce rate while making the site easier to navigate You will earn a higher ranking in search engine results because of increased credibility, relevance, SEO scores, and user experience Contextual link building also increases trustworthiness by indicating to users that you aren't afraid to send them elsewhere for a correct answer Higher site ranking will generate more traffic - leading to a greater chance of conversions Best practices for Contextual Links Including contextual links on your webpage is crucial to SEO. The best websites thrive by fully optimizing contextual links so that they... --- ### HTML - Published: 2016-10-07 - Modified: 2020-04-04 - URL: https://digitalshiftmedia.com/marketing-term/html/ - Categories: Web Intelligence, Website - Tags: HTML, Hyper Text Markup Language What is HTML? HTML or Hyper Text Markup Language is a programming language designed to create a website. The language allows these websites to be viewed by anyone connected to the internet. The "hyper" aspect indicates that it is non-linear (you can go to any part of the website whenever you like). The definition of HTML can be broken into three components. The first, Hypertext, is how you move around the internet. Clicking on the linked text called hyperlinks allows you to view the next page that was linked. The second, Markup, is in regards to what HTML tags do. The tags mark the text as a certain text type. Lastly, HTML is the language itself as a whole with syntax and code words similar to other languages. Common HTML Tags Common tags include: A tag indicates Hyper Text Markup Language content follows. The element indicates the heading of the document and contains the meta-information. The element is the title of the document. The contains the content of the document. A indicates a paragraph. Note: The "< >" are used to indicate to the program that the words inside are to be treated as commands. A  "" indicates the end of the specific tag. For example, a title would look like: Page Title . How Does it Work? Tags are in use when the author of the site types a series of shortcodes into a text-file. Afterward, the tags are viewed in a browser once they... --- ### Black Hat SEO - Published: 2016-10-07 - Modified: 2021-01-29 - URL: https://digitalshiftmedia.com/marketing-term/black-hat-seo/ What is Black Hat SEO? In Search Engine Optimization terminology, Black Hat SEO refers to the use of aggressive search engine optimization techniques and tactics that usually only focus on search engines and not a human audience. Furthermore, Black Hat SEO usually does not obey Search engine guidelines. Essentially, Black Hat SEO is the practice of taking existing content on the web and spinning it into new content as opposed to creating new, fresh, content from research. The purpose of doing this is to trick the search engines, rather than creating content that is readable by humans. Black Hat SEO Examples Keyword Stuffing - a technique used to intentionally overload a page for a desired product or service keyword, so search engines mistake the content on the page as relevant and rank it higher in web searches. Invisible text - a technique used to overload keywords onto a webpage, so they’re deemed relevant by search engines and ranked higher. One way search engines determine relevancy is by the number of times a keyword appears, so by adding additional keywords in the code, search engines deem the page more relevant, but the visitor cannot even see the additional text. Doorway pages - meant to capture the attention of search engines by containing keywords and phrases that each search engine will pick up. Doorways typically redirect the user to a second page they didn’t intend to visit in the first place. It is similar to a bait-and-switch strategy. Unrelated content - Adding unrelated content, text,... --- ### Bid Strategy - Published: 2016-10-07 - Modified: 2020-04-04 - URL: https://digitalshiftmedia.com/marketing-term/bid-strategy/ What is a Bid Strategy for Google AdWords? Bid Strategies are tailored campaigns designed in Google Ad Words to help you accomplish certain goals. Depending on what your target audience is, you can focus on getting higher click rates, impressions, or conversions. Bid Strategies Based on Goals If you want to generate more traffic to your website you should concentrate your efforts on clicks. Therefore, a Cost-per-click (CPC) campaign bid strategy would be most effective. If you want to increase your brand awareness, then you should focus on impressions. Therefore, a Cost-per-thousand-impressions (CPM) bidding strategy should be used If you want customers to take a certain action on your website like downloading new software, then you should focus on conversion tracking. The best bidding strategy to increase conversion rates is Cost-per-acquisition (CPA).  CPC Bidding Strategy If you want to generate more traffic to your website, then there are two CPC strategies that work best Maximize Clicks- the simplest automated bidding strategy, where you select a daily limit (max), and the AdWords system will automatically manage your account and place bids for you. The goal is to bring in the most possible clicks to generate the highest volume of traffic given your daily limit Manual CPC bidding- allows your to select and manage your maximum CPC bids. It allows you to personalize your bidding strategy based on what you deem most valuable. You can focus on bidding for keywords or placements, and use your manual bidding to allocate more or less... --- ### Cookie - Published: 2016-10-07 - Modified: 2021-07-08 - URL: https://digitalshiftmedia.com/marketing-term/cookie/ What Are Cookies? Cookies, which are also called HTTP cookies, internet cookies, or browser cookies, are files stored on your computer designed to hold a small, specific amount of data about a particular website or client. The primary purpose of a cookie is to identify the user so his or her web experience can be customized. Cookies streamline the online surfing process by saving certain information such as email, home address, shipping information, username or password, or even particular interests. How Do Cookies Work? When you visit a particular website using cookies you may be asked to create an account, provide an email address, or even something as simple as stating a personal preference. This information is packed and stored as a browser cookie, a small text file sent to your web browser, and then stored on your computer until the next time you return to that particular website. The next time you visit that website, your internet browser will send that user activity information in the form of an HTTP cookie to the web server so the information in the small file can be accessed and reused. Web servers have no memory, so they rely on these tracking cookies to remember who you are and your preferences so they can provide better, more relevant service. To work properly, cookies do not need to recognize where you are from, it only needs to remember your browser. Cookies Have 6 Parameters Name of the cookie Value of the cookie Expiration date... --- ### White Hat SEO - Published: 2016-10-06 - Modified: 2021-02-13 - URL: https://digitalshiftmedia.com/marketing-term/white-hat-seo/ What is White Hat SEO? White Hat SEO is the use of techniques, strategies, and tactics for optimization that focus mainly on human audiences instead of search engines. White Hat SEO adheres to the Google guidelines for proper SEO practice. An example of this type of SEO is to focus on organic ranking and relevancy while also being optimized for search engines. Some techniques include the use of backlinking, keyword analysis and writing content designed for a human audience.  Specific White Hat SEO Techniques and Descriptions Guest Blogging: the act of writing a blog post for another person's blog to get backlinks to increase search engine rankings for the guest blogger's site. Link Baiting: creating content that draws individuals to your page from another site. Some of the content may include useful sources, informative articles, or controversial and sensational content to intrigue the viewer. Quality Content: creating a vast amount of useful content will make the website appear valuable to search engines, webmasters, and your general audience. It is particularly valuable when a webmaster finds your website to be resourceful and links to it. Though this is a tedious task, it is very beneficial in the long run. Internal Linking: providing links to other pages or content within the same website improves your SEO. This has to be done in an ordered way which allows search engines to navigate throughout your domain with ease. The use of extensive and complicated drop-down menus may result in unindexed pages due to the... --- ### LSI Keywords - Published: 2016-10-06 - Modified: 2021-01-30 - URL: https://digitalshiftmedia.com/marketing-term/lsi-keywords/ What are LSI Keywords? LSI stands for Latent Semantic Indexing and is special SEO terminology for keywords that are semantically related to your primary keyword. More specifically, search engines look for words before and after your keyword that links together giving the keyword meaning. If the words before and after are popular and frequently searched then search engines know that the content must be relevant. LSI keywords are not just synonyms to your target keyword. They play a major role in determining the content relevancy of your web page and help search engines determine your ranking. LSI Keywords and Ranking When Google and other search engines are performing their search, they look at some factors to determine which web pages rank higher than others. One important factor is the content relevancy of your page. If you are constantly reusing the same keyword on your page, search engines can identify this as redundant keyword stuffing. In the early days you could be penalized in your rankings, but modern search engines today understand and ignore this type of behaviour. LSI keywords can be used to reduce the amount of keyword stuffing, leading to a higher content relevancy score, and a higher ranking for Search Results. Word Press Plugins for Finding LSI Keywords SEOPress - one of the best plugins available on the market right now. This plugin is able to handle multiple keywords, manage schema data, all of your tracking code, and more! SEO Pressor- a good plugin that allows you to... --- ### Conversion Rate - Published: 2016-09-29 - Modified: 2020-04-04 - URL: https://digitalshiftmedia.com/marketing-term/conversion-rate/ What is Conversion Rate? A Conversion Rate is the percentage of people who take the desired action. In terms of online website application, the conversion rate could be the number of people who visit your website and actually purchase a product or service. Other forms of conversion could include software downloads, registration, or newsletter subscriptions. Determining what is important to track and measure is the foundation to any good digital marketing campaign. For Instance, Bob's website has 20,000 visitors last month. Over the course of that month, 600 users downloaded software from Bob's website. The conversion rate is 600/20,000=3%. Therefore 3% of Bob's visitors last month purchased his software after visiting his website. Why Conversion Rates Are Important For Your Website Conversion is a very interesting metric in the marketing world. It can be extremely valuable to companies looking for answers. A common myth among business professionals is that creating awareness and directing traffic to your web page or into your store is the secret to making profits. While both brand awareness and traffic are important to any business, the numbers can be quite misleading. Just because someone visits your website does not mean they're going to purchase a product or service from you. Enter Conversion Rates. By examining how many customers are actually taking the desired action, you can better understand where you need to focus your efforts. Perhaps more emphasis should be placed on better staffing your store, or making your website easier to navigate, as opposed to forcing... --- ### Business to Consumer (B2C) - Published: 2016-09-29 - Modified: 2020-04-04 - URL: https://digitalshiftmedia.com/marketing-term/business-to-consumer-b2c/ What is B2C? Business-to-Consumer (B2C) is a transaction where businesses sell a product or service to consumers. This can range from buying clothes at the mall, eating dinner at a restaurant, to purchasing a movie online. Recently, there has been more of a shift to online purchases, where retailers sell their products over the internet. It is the model that most people are familiar with even though they might not know the definition. There are three other e-commerce categories in addition to B2C. There are B2B (Business to Business), C2B (Consumer to Business), and C2C (Consumer to Consumer). Online Challenges for B2C As websites become flashier and easier to navigate, the user must constantly be updating and refreshing their content. To stay competitive websites must also be optimized to attract web traffic, making search engine marketing an absolute must! Consumers seldom visit websites on the second page of their search results, meaning if their page isn’t optimized and easy to navigate, they’ll surely lose customers, site traffic, and potential sales. Another challenge for online B2C employers is the payment process. Customers must trust the website before they’re willing to divulge their credit card information. If the site is not properly encrypted through a recognizable company, potential customers won’t hesitate to find a new supplier. Knowing your desired end customer is essential in determining your marketing strategy. In B2C the end customer is the consumer themselves, whereas, in B2B, the end customer is actually a business. This is extremely important because... --- ### Vlog - Published: 2016-09-29 - Modified: 2020-04-04 - URL: https://digitalshiftmedia.com/marketing-term/vlog/ What is a Vlog? A Vlog is a video blog or a blog that is done entirely on video. The vlogger expresses their beliefs and ideas through video content. Vlogs can be used for educational and informational reasons, but can also be used for entertainment. Individuals who vlog find the media medium to be more interactive with their viewers than written blogs. These individuals enjoy the storytelling aspect through spoken word. All you need to create a vlog is a device that is capable of recording video and the ability to transfer the content easily to a computer. Using your computer and a high-speed internet you can easily upload, publish and distribute your vlog online. Follow these steps and you can get your video blog up and be running as soon as possible. Record your video and save the file on your computer. Use programs such as Quicktime, iMovie or  Movie Maker. Make sure you compress the file. You can use Movie Maker or iMovie. Find a blogging site to set up your video blog. You can use sites such as Blogger. com, Medium. com, SquareSpace. com, or Tumblr. com. There are many sites available for video blogs. Using free hosting services online get the content of your video published. Service providers such as OurMedia and BlipTV are suggestions for these services. Another tip is to use the screenshot of your video to use as the cover image for your vlog. Add your link and image of your video after creating your vlog entry. Finally, publish your blog on... --- ### Split Testing - Published: 2016-09-25 - Modified: 2020-04-04 - URL: https://digitalshiftmedia.com/marketing-term/split-testing/ What Is Split Testing? Split testing is conducting experiments to improve a site's metric and are also known as A/B testing or multivariate testing. Metrics are anything to do with improving a visitor's engagement to your website such as purchases, clicks, or form completions. Split testing is the equivalent to performing a controlled experiment: let's say you wanted to compare different variations of your website to see which will generate more traffic. Incoming traffic will be distributed between the original and your variations until a statistically significant difference emerges. Results will then be compared to determine with version has the greatest improvement. Experimental Framework of Split Testing Determine what needs to be improved. Hypothesize the change. Identify the variables that need to be changed and create variations. Run experiment Measure results Best practices of split testing include: Focus on the Call to Action: Depending on your audience, your content might resonate more with one group or the other. Aim for Global Maximum: What is the overarching goal of your website? Elimination: Create fewer distractions. Consistency: Make testing changes consistent throughout visitor flow. Split Testing practices within web pages: Layout: Size and arrangement of menus, forms, buttons, etc. Visitor flow: How does the visitor get from A to B? Text: Includes descriptions, headlines, content, etc. Visual Elements: Colors, videos, images, etc. --- ### Click Through Rate (CTR) - Published: 2016-09-25 - Modified: 2020-04-04 - URL: https://digitalshiftmedia.com/marketing-term/click-through-rate-ctr/ What Is Click Through Rate (CTR)? Click Through Rate is a metric that measures how many people click on your ads. CTR is a valuable tool that can gauge how well your ads and keywords are performing. (Total Clicks on Ad) / (Total Impressions = Click Through Rate A high click-through rate is important to your pay per click success as it affects not only your Quality Score but also how much you pay every time someone clicks on your search ad. A high CTR is also a good indication that users are finding your ads relevant and helpful. It is also important to keep in mind that a good CTR is relative to which networks and what you're advertising. When Are Higher Click Through Rates Bad For Business? While you do want a high click-through rate, click-through rates do vary from industry to industry and there is no magical number to aim for. However, high click-through rates can actually be bad for business if a keyword isn't relevant to your business or isn't going to generate sales, branding gains, leads, etc because of the following reasons: Generating clicks on keywords that are priced too high which won't turn into profits even if the customer buys. Irrelevant terms and clicks are spending money that aren't bringing in additional business. You are paying for every click A lot of clicks generate tons of ad spending. High CTRs on keywords that are relevant and affordable is what businesses should aim for. Relevant... --- ### Dynamic Search Ads (DSA) - Published: 2016-09-25 - Modified: 2020-04-04 - URL: https://digitalshiftmedia.com/marketing-term/dynamic-search-ads-dsa/ What Are Dynamic Search Ads? Traditional text ads are based on direct keywords. Dynamic Search Ads is a type of ad that's created by the contents of your website. That means the system will automatically create an ad for your website even though there are no directly related keywords on your website. Why use Dynamic Search Ads? DSA fills in the gaps in the keywords campaign, and you can get the better return on investment. DSA targets ads to many different queries. Saving more time on the ads creating process. DSA using Google's organic search index for your website to choose where your ads will be that related to your product. Automatically refreshing your ads. When you update your web page, the web page will be crawled again. It will make sure that your ad is fresh.  Control your campaign. You can easily control what is your ads about, is your entire website, or a specific category. Also, you can easily stop your ads showing the products that are temporarily unavailable. Capture additional traffic. DSA has a wider range that covers more audience. That means your products have more opportunity shows to different audiences and gain more profit. Who should use DSA? When your business provides different products or services, and some of them are changing over time. Your products or services are seasonal provides to the market. You are expanding your business to a new market. When DSA may not be ideal for your business DSA may not be the best choice for the website with changing... --- ### Return on investment (ROI) - Published: 2016-09-25 - Modified: 2019-06-14 - URL: https://digitalshiftmedia.com/marketing-term/return-investment-roi/ What is Return on Investment (ROI)? Return on investment (ROI)= (Investment Revenue - Investment Cost)/ Investment Cost Return on investment calculates the return on a particular venture or action and is recorded as a percentage. ROI can be used to calculate how effective a particular marketing campaign is (such as PPC, remarketing, social media). Example Company XYZ invested $2000 into a remarketing campaign. As a result of this campaign Company XYZ saw $2200 in revenues. ($2,200-$2000)/$2000 = 10% Company XYZ's ROI for the remarketing campaign is 10%.   --- ### Impression - Published: 2016-09-25 - Modified: 2020-04-04 - URL: https://digitalshiftmedia.com/marketing-term/impression/ What Is An Impression? Impressions are sometimes called ad views. It is a term that refers to the point in which an ad is viewed or displayed. Impressions are an estimate of the number of people the advertisement is appealing to and may be calculated in different ways such as the number of times the web page where the ad is shown and the location of the ad on the page. Depending on where and how an ad appears on a page, the advertisement might receive one or two impressions: a vertically listed advertisement will likely get two impressions as the visitor has to scroll down to see the particular advertisement. A good indicator of working marketing campaigns is tracking the number of impressions. A large number of impressions and a good conversion rate means that a campaign is working effectively. A campaign with a low number of impressions and conversion rate can be an indicator that strategies need to be evaluated and/or changed. It is important to keep in mind that entire marketing campaigns should not be changed specifically by looking at impressions as impression data can be skewed by multiple page views by one visitor. No matter how varied they are, impressions are important to search marketing. However, in the end, advertisers will use other forms of reporting to decide whether their entire campaign is working or not. --- ### Amplification Rate - Published: 2016-09-25 - Modified: 2020-04-04 - URL: https://digitalshiftmedia.com/marketing-term/amplification-rate/ - Categories: Social Media Before we Start There are three important numbers to effectively measure your social media campaigns and reach your business objectives; Amplification rate, Conversation rate, and Applause rate. Social media is a significant tool we use in each of the marketing stages. We use it to create awareness, let people know our brand exists. We use it to attract our audience, make them interested in our brand, products, and services. We use it to build strong brand images, which encourages the target audience to turn into loyal customers. We also use it to measure the effectiveness of the campaign and ensure we reach our goals. We use Amplification rate, Conversation rate, and Applause rate on the different part of the funnel, and use these rates to analyze the efficiency and effectiveness of social media campaign. What is Amplification Rate? In general, the Amplification rate shows the number of followers that forward your content through their network to their followers. The Amplification Rate can be segmented by different situations as shown in the formula examples.  In many situations, we need a time period to measure the social media campaign's performing, it could be weekly, monthly, quarterly or yearly. Common formulas: On Twitter: Amplification = # of Retweets Per Tweet On Facebook, Google Plus: Amplification = # of Shares Per Post On a blog, YouTube: Amplification = # of Share Clicks Per Post (or Video) (Don't forget the time period you want to measure. )   --- ### Filter Bubble - Published: 2016-09-25 - Modified: 2020-04-04 - URL: https://digitalshiftmedia.com/marketing-term/filter-bubble/ What is a Filter Bubble? A Filter Bubble is a personalized search that appears when a user searches in a search engine like Google or Bing. The search engine attempts to guess what the user wants to search based on their past search history, location, past click behaviour and a will tailor the result according to the data. For example, when you start typing "game " in a search engine, you probably will see "game of the thrones" appear. When using the search engine more frequently, the filter bubble will grow larger and become more tailored as the search engine gets more information about your searching behaviour. Nowadays, all search results are personalized. This means that if two users search "apple", they may get very different results. One filter bubble might show the Apple iPad, and the other filter bubble might display organic apples. Even when you are not logged into your google account, Google still has information about your location, the browser you are using, and the type of computer you are using. Based on the information above, Google's search engine will have your search results personalized. There is no "standard" google anymore. Effects A filter bubble eases a users search process as it displays the wanted results faster, and they don't need to type all the words in the search engine.  Filter bubbles make it very easy to navigate quickly, you can just type one word and open the website you want. For some, losing control of what you see... --- ### Keywords - Published: 2016-09-25 - Modified: 2020-06-24 - URL: https://digitalshiftmedia.com/marketing-term/keywords/ What are Keywords in Digital Marketing? In general, when we talk about keywords in the context of digital marketing, we are talking about SEO Keywords. Keywords are the most fundamental and significant element of Search Engine Optimization.  Users use keywords on search engines when they are looking for something on the internet. That is why it is really important to make your website SEO optimized for important keywords for your business. SEO helps your website's pages to be ranked higher with search engines and makes it easier for people to find your website. Keywords are the core of SEO. There are many tools and programs such as Google Trends, Ad Words keywords planner that can help you find the most effective keywords for your website. Reevaluating your keywords list periodically is always a wise thing to do because the value keywords are constantly changing. One of the important goals of SEO keywords is to bring the right users to your website. To achieve this goal, you may need more specific keywords or phrases. How do I use SEO keywords? Placing keywords in a proper manner that optimizes ranking on your pages is the key to improving your page rank on search engines. Always remember, the most important thing when you optimize the website page is keywords relevance, not keywords density. Low keywords relevance may cause a higher bounce rate and hurt the website ranking. Here are some tips for placing keywords Placing keywords in the title of the page. Ex: What is Total Link? ... --- ### Domain Authority - Published: 2016-09-25 - Modified: 2020-04-04 - URL: https://digitalshiftmedia.com/marketing-term/domain-authority/ - Categories: SEO What is Domain Authority? Domain Authority is a score (from 0 to 100) that measures how well a website will rank on a search engine using primarily link data.  If a site receives a high score, that means this site is seen as very valuable and trustworthy. The Domain Authority can also be used to compare one site to another as well as tracking the performance of your site by watching it fluctuate over time. Domain Authority is just Page Rank, but at the root domain level (your URL), but because it's at the domain level it's more valuable and important.   Overall, the Domain Authority score predicts how competitive your website is in terms of search engine ranking. The more valuable your website in the eyes of search engines, the higher your score. How to Increase Your Domain Authority? Good quality backlinks! Get new good backlinks! Remove bad and toxic links regularly Review and optimize your link profile Create "linkable" content that's valued by users Promote your content on social media Your domain authority is extremely important when it comes to ranking in Google. Your domain authority can set a ceiling for your ranking capability if its low. This means that a low domain authority will make it difficult to improve your page authority. How is Domain Authority scored? The Domain Authority score is calculated by combining other links metrics. For example: linking root domains as well as the total number of links. It is much easier to increase your score from 10 to 20 than it... --- ### Ad Groups - Published: 2016-09-25 - Modified: 2020-04-04 - URL: https://digitalshiftmedia.com/marketing-term/ad-groups/ What is Ad Group? An Ad group includes all ads that are focused on a set of keywords in an ad campaign. It is an essential part of PPC marketing. You can organize your ads with the same theme such as the type of products or services by creating the Ad groups for them. This will help your ad campaigns be more effective at getting traffic and decrease the costs. How does Ad Group work? The Ad group tells search engines which ads to show to specific keyword searches.  It also contains information about the content of your ads and where are the ads linking to. In order to create a successful Ad group, you need to know who your audience or targetted customer base, and what content they are looking for. It helps tremendously if you know the type of content that will encourage them to stay on your website for as long as possible. The purpose of Ad groups is to save on costs while converting more users. There are two basic concepts you need to know about how to create an Ad group: integration and consistency. Integration To create a system that combines your ads content, keywords group, and landing pages connect to each other. Consistency The audiences should directly reach your sites through ads content and landing pages, and you need to make sure this integration meets messaging consistency. In general, you will get a better Quality Score if you create a good Ad group; that means you can receive lower costs per click. For example,... --- ### Total Links & Linking Root Domains - Published: 2016-09-25 - Modified: 2020-04-04 - URL: https://digitalshiftmedia.com/marketing-term/total-links-linking-root-domains/ What is Total Link? A total link is a number of total links means all possible links to this page including internal, external, followed and not followed. What is Linking Root Domains? The linking root domains are a number of other websites that link to your page. Mozscape defined Linking Root Domains as: "It is a measure of trust, and can help predict a higher ranking potential". Which one is more important? The Linking Root Domains is more important, it can show the value of your website. Example: External Followed Links     10 Total External Links            20 Total Links                            2,567 Because of Total Link includes internal, external, followed and not followed. The total link profile for this website is 99. 22% internal. Let's see another example. Site A has 100 links that are from another website. Site B has a link that is from 100 other websites. Obviously, Site B is more valuable to the search engine. What if Site A has a link that from 100 of websites, but those websites you never heard of. Site B has a link that from 90 of other websites, and all of those websites are well-known websites such as Wikipedia, Financial Times, BBC news. What do you think about which site is more valuable? The case here shows when you analyze the value of a site, you need to analyze the domain authority of the Linking Root Domains as well. --- ### Bounce Rate - Published: 2016-09-25 - Modified: 2022-04-29 - URL: https://digitalshiftmedia.com/marketing-term/bounce-rate/ What is Bounce Rate? Bounce Rate is a percentage that shows how many visitors click on a single website page and leave without clicking any other elements on this page or visiting other pages of the website. Bounce Rate is usually used in digital marketing and web traffic analysis. It is an indicator that can be used to measure how relevant or useful your website page is to visitors. Bounce rate of a website = Total number of bounces across all the pages on the website / Total number of entrances across all the pages on the website Is bounce rate a ranking factor? No it is not. On January 7, 2022, Google's John Mueller confirmed that bounce rate is NOT a google ranking factor. Watch the SEO office-hours recording from the 13:20 mark to get the full details. https://youtu. be/wmqrr7SLYJU? t=712 Does bounce rate impact search rankings? No, it doesn't not directly affect your organic ranking on Google's organic search results. Search Engine Journal confirms that it indirectly affects other ranking factors that Google cares about — slow page speed, low-quality design, poor mobile optimization, etc. What factors cause high Bounce Rate? Slow pages (poor Core Web Vitals) Too many ads on the landing page (pop-up ads, banner ads, pop-up surveys) Long response time ( the longer it takes a page to load, the  higher the bounce rate) Ancient page design Music or video can have a negative effect on your website Low search engine ranking of a page How can I improve... --- ### Campaign Type - Published: 2016-09-25 - Modified: 2020-04-04 - URL: https://digitalshiftmedia.com/marketing-term/campaign-type/ What is Campaign Type? Campaign Type is a setting when creating a campaign. The Campaign Type determines where your ads will be watched by audiences. Campaign Type includes: Search Network with Display Select Search Network only Display Network only Shopping Video Campaign Subtype There are three Campaign subtypes: Standard, All features, and Marketing objectives. The Campaign subtype determines what settings you will able to use. Usually, you choose different Campaign subtypes depending on the situation at hand. What is the best Campaign type for my business? Choosing the right campaign type can help you: Lower your budget Show ads to right target audience Choose the right time when your ads will be shown to your target audience Search Network with Display Select - The ads will appear in: Search results pages of search engines (SERP) Display ads networks include Apps, Gmail, Youtube, Blogger, Google Maps. - Ads formats available: Content ads Image ads Video ads Media ads - Search Network with Display Select is useful when: You are a new Adwords user (simplicity) You want ads to appear when users search and view websites. Search Network only -  The ads will appear: Beside the searching results include Google search, Google Shopping, Google Maps, Google Play - Ads format available: Content ads - Using only Search Network is useful when: You want your ads to appear beside the search result. Ads only appear people who are searching specific products or services that you provide. Display Network only - The ads will appear at: Different position at... --- ### Campaign - Published: 2016-09-25 - Modified: 2020-04-04 - URL: https://digitalshiftmedia.com/marketing-term/campaign/ What is a Campaign in digital marketing? In Google Adwords, you can create different campaigns under your Google AdWords account.   A campaign is a set of Ad groups (a set of keywords, ads, and bids), and you can create different Ad groups for each campaign. Every Ad group under the same campaign share the same daily budget, location targeting, language targeting distribution preference, and end date. How to Set up a Campaign? Let's say you are running a B2C website that sells men and women clothing and shoes. This is  your campaign setting: Campaign 1: Suits, women's shoes, men's pants, hats, women's pants What is wrong with this campaign setting? You can't track the performance for each product line. Long-tail keywords and main keywords in the same group. The main keywords will burn all of your budgets and long-tail keywords will never show in this situation. Low Quilty Score. Here is an Adjusted Campaign, Campaign 2: Men: hats, shoes, pants Women: shoes, pants, dresses Kids: hats, clothes Other: socks Now, there are 4 campaigns that are divided into different audiences groups. It is now easy to track which Ad groups bring more traffic and are performing better. We can use the Demographics and other features in Google Adwords to limit ads to only show to people in a certain age range. Now, let's take look what is the perfect campaign setting. Men's shirt: long sleeve, short sleeve, polo Men's suits: black, white, single-breasted Women's Pants: pantsuits, jeans, shorts Hats: outdoor, winter, wool Other:... --- ### Crawling - Published: 2016-09-25 - Modified: 2020-04-04 - URL: https://digitalshiftmedia.com/marketing-term/crawling/ What is Crawling? Crawling is tracking and gathering URLs to prepare for indexing. By giving them a webpage as a starting point, they will trace all the valid links on those pages. As they go from link to link, they bring back data about those web pages back to Google's servers. Therefore, it is crucial that pages on your website are able to be crawled as a page unable to be crawled is unable to be indexed. However, not all links are able to be crawled due to one or more of the following cases: The server was down when link crawling. Link coding is in JavaScript format. This is known as the spider trap. The link is marked for exclusion via robots. txt. Link within the page contains the "nofollow" directive. There are no external links and there is the absence of sitemaps. xml. This is also known as the Orphaned link. There are three cons to crawlers: Crawlers are unable to differentiate data. Crawlers will crawl your entire website regardless of what data you want to obtain. URLs crawled are static. If you want to get new information or want your updated webpage and/or site to be shown on search engines, it must be completely recrawled. Crawling can take a lot of time. You may also be interested in learning more about what indexing is here. --- ### Impressions - Published: 2016-09-25 - Modified: 2020-04-04 - URL: https://digitalshiftmedia.com/marketing-term/impressions/ What Are Impressions? Impressions refer to the number of times an ad is viewed by a user or displayed on a web page through Google AdWords or other forms of PPC advertising or the number of times a web page is listed on SERP (search engine results page). Often times Impressions are called an ad view or simply a view. Impression is a term that refers to the point in which an ad is viewed by a visitor for the first time, or displayed once on a web page. The number of impressions of a particular advertisement is determined by the number of times the particular page is located and loaded. If it is randomly generated, then it is the number of times the particular ad appears from the random generator. An impression is an estimate of the number of people a particular advertisement is reaching, and may be counted in different ways depending upon the way the ad is situated on the page, as well as the number of times the web page where the ad appears is shown. Ad reports list the number of total times of impression of the ad, which basically counts the number of times that the ad was served by the search engine when the keywords that the ad is connected to were searched for. Why track Impressions? Ad impressions are generally logged by a server that supports the original ads, and saves the numbers for ad reports later on. Depending on the way the advertisement is situated... --- ### Sitemaps - Published: 2016-09-25 - Modified: 2020-04-04 - URL: https://digitalshiftmedia.com/marketing-term/sitemaps/ What Are Sitemaps? Sitemaps or site map are used so search engines can do a better job of crawling your website. Sitemaps provide valuable information for webmasters to inform search engines about pages that are available for crawling. Sitemaps can include metadata about each URL. This information includes how important it is relative to other URLs on that website, when it was last updated, and how often it usually changes. The most popular type of sitemap is a xml sitemap, which users don't see but provides informaiton to search engines. It is common for people to discover pages from other websites or links within your website. Sitemaps pick up and learn about all URLs using metadata. Sitemaps are not necessary but allow web crawlers to discover most of your site through the search engine they are coming from. Sitemaps are particularly beneficial if your website meets one of the following criteria: Large archive of isolated content pages or not well linked to each other. Your site is either new and has few external links or very large. Your site heavily uses media content, shown in Google News, or use other annotations that are compatible with Sitemaps. Are Sitemaps Necessary? Sitemaps are not necessary. However, they will improve crawling if it meets one of the following criteria: Your website is new with few external links. Your website contains a lot of media, uses annotations compatible to Sitemaps, or is shown in Google News. Your website is large. Your website has an abundance of... --- ### Campaign Tags - Published: 2016-09-25 - Modified: 2020-04-04 - URL: https://digitalshiftmedia.com/marketing-term/campaign-tags/ What Are Campaign Tags? Campaign tags allows Google Analytics to identify where a user came from. It gives businesses more information on how effective their marketing methods are. There are five campaign tags overall, and at least three are normally used. By using source and medium tags, it overwrites the default data that Google Analytics would normally use to track where traffic is coming from. For example, you can change a source to 'julynews', the medium to 'e-mail'. By using a campaign tag like 'summersale', you can track which marketing potential customers are coming from. Why Are Campaign Tags Important? Let's say that there are two businesses advertising on the same website: Business A has no campaign tags attached: www. yoursite. com/landingpage Business B has campaign tags attached: www. yoursite. com/landingpage&utm_source=publishersite&utm_medium=display&utm_campaign=summersale Google Analytics will not be able to collect any campaign information for Business A. However, it will be able to identify where the user came from for Business B. Keep in mind that if you fail to use campaign tags properly, it can lead to incorrect data in your campaign data in your reports. --- ### Remarketing - Published: 2016-09-25 - Modified: 2020-04-04 - URL: https://digitalshiftmedia.com/marketing-term/remarketing/ What Is Remarketing? Remarketing is an action that is taken by businesses to reintroduce a product of service to the market in hopes of reigniting interest to increase sales. By gathering data on bounce rates and frequent visitors, companies can strategically use remarketing methods to determine the proper action that needs to be taken. Remarketing Techniques A popular remarketing technique is having more control over placements of your ads. This can be achieved simply through Google Adwords by targeting settings like "Bid Only" and "Target and Bid". Target and Bid By changing your settings to Target and Bid, this tells Adwords to restrict your ads to your remarketing list which is also known as your target audience. Your remarketing list can include people who are searching for a specific keyword, interest, themes, or topic, etc. For example, if your remarketing list is to people who have searched "tennis", your ad will be shown on pages related to tennis. But if you specifically want to reach to tennis fans, you target the desired audience by setting your targeting method to "Target and Bid. " This helps you and your potential customer as you are allowing bids for individual targeting, like $1. 50 for buy tennis racquet. Bid Only There are no restrictions. Let's say your preference is to target tennis fans but are not limited to this audience. First, display keywords as "Target and Bid. " This ensures that your ads are shown based on your preferred keywords. Referring to our tennis example, people who... --- ### Call to Action (CTA) - Published: 2016-09-25 - Modified: 2021-07-21 - URL: https://digitalshiftmedia.com/marketing-term/call-to-action-cta/ What is a Call to Action (CTA)? Are you wondering what a CTA is? Have you ever signed up for an online subscription, downloaded a program, or made an online purchase? You may have already seen a CTA without realizing it. A call to action — or CTA — is a kind of instruction to audiences, encouraging them to take action. They're the backbone of all online engagement. Effective CTAs are action phrases that bookend stages of a customer journey, giving an opportunity — and direction — for taking immediate action. What Does a CTA Do? Many business owners think of the basic CTA meaning as simply a request to purchase their products or services — or a link to help a website visitor reach their main landing page. Instructions like “call now! ” or a purchase button on a website are certainly calls to action that accomplish that objective, but not all calls to action exist to sell a product or service. Some CTAs exist to encourage engagement. One simple CTA that most people see every day is the “like” button that sits below Facebook posts and content on other social media platforms. A call to action button that directs people to subscribe to a content feed is another example of an engagement focused CTA. Even “share” icons on web pages are another CTA button that isn't directly connected to sales. You'll find calls to action at every level of the sales funnel. A blog post or a video about... --- ### Search Engine Marketing (SEM) - Published: 2016-07-26 - Modified: 2020-04-04 - URL: https://digitalshiftmedia.com/marketing-term/search-engine-marketing-sem/ What is Search Engine Marketing? Search Engine Marketing (SEM) is an online marketing practice. SEM is used to promote businesses via paid advertisements appearing on the results pages of search engines. The advertisers of search engine marketing companies bid on keywords that are relevant to specific search queries. The ranking system of Google Adwords is complex but does take into consideration the price of the bid. The result of the ranking system will determine whose bid is seen first, second and so forth. The higher your ranking for your advertisement, the more likely your ad will be seen. Prices are driven up by higher demand and higher willingness to pay from other advertisers. Search Engine Marketing: What You Need to Know Advertisements on search engines are most commonly down through pay-per-click (PPC) ads. PPC ads can be in the form of keywords, display ads, or be more interactive with both text and graphics. The decision to use one ad type over another depends on the campaign goals and what market the business is in. A search engine marketing service provides advertisers with an opportunity to create ads and places them at the forefront of their desired customer. These ads can be fine-tuned into specific categories to make sure the ads reach the exact ideal consumer. Being able to target your exact market online is an exceptionally powerful tool to have when growing your business. Hence, it is imperative to start every search engine marketing process by identifying your ideal customers and... --- ### Paid Traffic - Published: 2016-07-26 - Modified: 2020-08-30 - URL: https://digitalshiftmedia.com/marketing-term/paid-traffic/ What is Paid Traffic? Paid traffic is any customer that visits your website after you have paid for advertising promotions. Many platforms offer paid traffic services including search engines, social media platforms, and media networks. One of the most common forms of paid traffic is Pay Per Click (PPC) advertising which utilizes Google Ads. Other types include Pay Per Acquisition (PPA) advertising, Cost per Thousand (CPM) impressions and banner advertisements. You may know if as PPC (pay per click) or CPM (pay per thousand impressions, the “M” in CPM represents the Roman numeral for 1,000). Google Ads and Facebook are two of the most popular platforms used to generate paid traffic to websites, but there are also many other paid traffic sources. Benefits of Paid Traffic Paid Traffic can have an extremely positive impact on your website if carefully planned and executed. One of the benefits is choosing exactly how much you want to spend in order to best direct paid traffic to your website. Furthermore, you can set a daily maximum amount you wish to spend on certain types of advertising (Pay Per Click). You can also use keyword optimization to more carefully lead targeted traffic to your website. Drawbacks of Paid Traffic Just because someone clicks on a link at the top of Google doesn't necessarily mean they are going to like your product or service. You are paying to drive consumers to your website, but they have no obligation to purchase anything. Therefore paid traffic doesn't directly increase sales... --- ### Organic Traffic - Published: 2016-07-26 - Modified: 2020-04-04 - URL: https://digitalshiftmedia.com/marketing-term/organic-traffic/ What is Organic Traffic? The definition of Organic Traffic is the number of visitors that are directly from a search engine's search results. Rankings found naturally, or organically, are ones that are not promoted via advertising, but rather ranked by the search engines on the basis of popularity and relevance. Visitors can click on the organic search results just below the advertisements and map results in these search engines. Again, results found organically are not paid advertisement traffic and commonly contain a mix of social signals, backlinks, and on-page optimization. Pay Per Click (PPC) campaigns fall into that specific category. Ads on Google will be marked with a green ad sign and a grey ad sign for Bing. How to increase organic traffic, is a question most business owners strive to answer. How to Increase Organic Traffic Once you understand the definition of organic traffic, you can better begin to process how to increase it. You can move your business closer to the top spots just below the local map listing by increasing your organic search result traffic. The traffic found organically is directly linked to Search Engine Optimization (SEO). The better you are at researching specific keywords, the higher you will rank for organic search results. You will, in turn, increase the traffic gained organically.  Creating valuable content with specifically researched keywords is essential to increase organic search results. Blogging about relevant topics to the keyword and your business is a good place to start. Frequently creating content relevant to your... --- ### Query - Published: 2016-07-26 - Modified: 2020-04-04 - URL: https://digitalshiftmedia.com/marketing-term/what-is-a-query/ What is a Search Query? A query is a question or phrase used to gain and validate information. Digital marketing uses a query to refer to the string of words entered into a search engine's search box. The string of words is entered into a search box on an internal or external search engine website to locate information. The point of a search query is to allow the user to access valuable information quickly and effectively. By studying the keywords, search query trends, and volumes, digital marketing firms gain a better understanding of what each customer is looking for. Valuable knowledge is gained from the analyzation and used to build specific marketing plans that surround the specific trends noticed. In regards to the search engine and digital marketing, a query is  broken down into three categories main: Navigational Query - The consumer knows where they want to go and where the information is. These queries are used as an alternative to accessing the sites directly. Transactional Query - The consumer indicates that there is an intent to purchase or achieve an action. E. g. ("Buy white chocolate", "Coupon for the art fair", "Download photoshop"). Informational Query - The consumer is searching for general information on a particular subject or product. The bulk of search queries are informational queries, but these can serve a valuable marketing purpose by educating the consumer. Search queries are central to SEO (Search Engine Optimization) and your business can be either: Discoverable: When someone is NOT looking for you... --- ### Blog - Published: 2016-07-05 - Modified: 2020-04-04 - URL: https://digitalshiftmedia.com/marketing-term/blog/ - Categories: SEO - Tags: Blog, Blogging Blogs, What are they? A blog is an online source of information such as news, a diary or a journal that is updated frequently or periodically following a consistent schedule. A blog is a tool that is used to express and share information with the purpose of educating your online audience. You can consider a blog your personal website that is updated frequently to maintain value for your followers. The word blog is short for weblog and can be used interchangeably. Blogs started originally as a way for people to describe their day-to-day activities through writing.  In time, the writing of everyday tasks became the foundation for journal entries. Eventually, these journal entries gained a following and the social art of blogging was created. Nowadays bloggers write about much more interesting topics, usually around a central topic. Blogs can be used as very valuable marketing tools. The Importance of Blogs Blogs are platforms that get your voice heard. There are not any mediums quite like the Internet in terms of audience reach potential. Bloggers have an opportunity to reach thousands of people every day with a direct message about a specific topic. Every human wants their voice heard and a blog allows for that voice to be heard by the masses. Some individuals still use blogs to share the daily details of their lives. Other bloggers see more value in blogging valuable content to a potential a mass audience. These individuals use blogs to educate visitors about specific topics that they... --- ### Banner Ad - Published: 2016-07-05 - Modified: 2020-04-04 - URL: https://digitalshiftmedia.com/marketing-term/banner-ad/ - Categories: Google AdWords What is a Banner Ad? A banner ad is a particular form of advertising on the Internet. It is usually a medium-sized display ad with some text written in the advertisement. These advertisements are embedded in a web page, and their main intention is to direct traffic to the advertiser's web page once a visitor clicks on the advertisement.  Most advertisers use advertisement networks, such as Google AdWords, to organize and produce their ads. These networks result in a better ad placement and work based on a bidding and quality score system. Another way banner ads appear is when they are delivered through a central server. An advertiser will discover in their logfiles when an ad has been clicked on a host's website to direct the visitor to the advertiser's site. Upon detecting the click, the advertiser will pay the host website typically around five to ten cents per click. The significance of a banner ad is the fact that it created the quick development of Internet paid advertising. Using standardized formatting, pricing, and ad operations, the banner advertisements allowed for absolutely any web page to sell advertising space and for the advertisers to be able to track how their ad is doing. This method of advertising influenced visitors of one media channel to visit an entirely different media channel, which is far different from the previous advertising in magazines and newspapers. Advantages & Disadvantages of a Banner Ad Advantages Cost Effective - If you are looking to put an advertisement on a... --- ### Organic Search - Published: 2016-07-04 - Modified: 2020-04-04 - URL: https://digitalshiftmedia.com/marketing-term/organic-search/ What does Organic Search mean? Both organic search results and non-organic (ads) search results are used to optimize listings on search engines. Organic search result listings are generated through a search engines algorithms. These algorithms essentially say what is important and relevant, keeping in mind the intent of the search. Non-organic search results are based on listing purchases and highest bids. How to Improve Organic Search Ranking? There are many ways to boost the ranking of a listing on a search engine results list. One way is to use key terms within the content, focus keyword, and meta description of a listing that experiences a high volume of searches. This is seen as important to a search engines algorithms and have relevance to the term being searched.  A term such as "home care" may experience a high volume of searches on various search engines such as Google or Bing; if the term "home care" was used within the titles, content, focus keyword, and meta description of a listing it would have a competitive advantage against other similar listings. Along with terms used within content, links, headings, and structure are also important for a listing to move up organically in search engines. --- ### Core Analysis Technique: Segmentation - Published: 2016-07-04 - Modified: 2020-04-04 - URL: https://digitalshiftmedia.com/marketing-term/segmentation/ What Is Segmentation? Segmentation is one of the two core analysis techniques that allow you to isolate and analyze the substances of your data. By segmenting your data, it is easier to identify concerns and problems and helps you to understand what is causing fluctuations in your aggregated data. A business could segment their data through marketing channels; this allows the business to see which marketing channel is more effective. What Are Some Segmentation Methods? You can segment data by: Days of the week When is traffic more popular? Mobile devices and device types Are people accessing your pages more from laptops, tablets, mobile phones, or personal computers? Marketing Channels What is the difference in performances from channels such as e-mails, social media, search engines, etc? Geography Which country, region and city will perform the best? Customer Characteristics First-time customers versus repeat customers. What is the driving factor to becoming a loyal customer? --- ### Daily Budget - Published: 2016-07-04 - Modified: 2020-04-04 - URL: https://digitalshiftmedia.com/marketing-term/daily-budget/ What is Daily Budget? In marketing terms, a daily budget is used in regards to Google AdWords and similar pay-per-click campaigns. This type of budget refers to the average maximum amount of money that will be spent on a given day for a particular campaign. Custom budgets will need to be set for any additional campaigns. The budget sets a limit on what you can spend on bids per day as to reconcile your AdWords account to your overall marketing budget. The daily budget will affect the performance of a campaign. The budget that is set does not mean you will spend that exact amount each day. The daily budget is not a fixed cost, rather it is a variable cost; it is dependent on campaign performance and bidding strategy. A daily budget can be exceeded by 20% on any given day, however, the exceeded cost will be compensated for throughout the month by other days cost falling below the daily budget. It is more practical to look at the daily budget in terms of a monthly budget by calculating the daily budget by the average number of days in a month which is 30. 4. Below is an example. Company XYZ has a daily budget of $50. $50*30. 4=1520 Though Company XYZ will spend upwards of $60 ($50*1. 20) on any given day, however, they will never spend more than $1520 per month given their daily budget of $50. Tips to Setting a Daily Budget Choose a budget that fits into the overall marketing... --- ### Audience Reports - Published: 2016-07-04 - Modified: 2022-05-14 - URL: https://digitalshiftmedia.com/marketing-term/audience-reports/ What are the Audience Reports in Google Analytics? The Audience Reports in Google Analytics provides information about the characteristics of your users. It also provides information on user behavior over multiple visits to your site.  The goals of this function are to provide insight into the following areas: Characteristics of users What devices users use How loyal and engaged users are with your business This post will explore some of the different reports that can be generated, providing an understanding of what types of data can be collected and analyzed in this portion of Google Analytics. Location Report in Audience Reports This report is found under the 'Geo' tab. This report allows you to view where visits are coming from, you can sort it by country, city, continent, and sub-continent, as shown on the image above, highlighted in green. Other metrics such as bounce rate, % new session, pages/session, new users, and others can be used to alter what data is shown on the report to see the corresponding data and have it segment geographically. These reports are made possible by recording users IP addresses. New vs Returning Report in Audience Reports This report it is found in the 'Behavior' tab. It gives a ratio of first-time and repeat visitors. This ratio can be viewed over various time periods, even comparing time periods; this allows a user to see if customer loyalty is shifting (see images below). Frequency & Recency Report in Audience Reports Also in the 'Behavior' tab is the... --- ### Indexing - Published: 2016-07-04 - Modified: 2020-04-04 - URL: https://digitalshiftmedia.com/marketing-term/indexing/ What Is Indexing? Indexing is the organization of information that occurs after crawling which allows pages to be seen on search engines. However, your page must be able to be crawled before indexing can occur. Therefore, it is important to have all your website pages available for crawling. When searching at the most basic level, Google's algorithms will analyze your search terms in the index to find appropriate pages for you. If you are looking for 'computers', it is likely that you are also searching for pictures, videos, a list of different brands, etc. Google's indexing systems will note many different aspects of pages such as videos, pictures, and when they were published to provide potential visitors to your site valuable content. By having more control over your domain authority, the more likely search engines will be able to crawl and index your website. Levels Of Indexation Stored Permanently in the Main Index Stored Temporarily in the Main Index Stored in a Supplemental or Secondary Index Stored in a Specialized/Vertical Index Only Crawled, But dropped from Index. This is often due to low page rank or removal of citations and/or links. Seen by Crawler, but never crawled. A possible reason for this is due to the page being linked to unimportant pages. Never Seen This happens frequently with new websites/blogs/pages due to the absence of external links. There are two definitive ways to ensure that an important page or set of pages is included in Google's main indices: By checking... --- ### No Index - Marketing Terms - Published: 2016-07-04 - Modified: 2020-04-04 - URL: https://digitalshiftmedia.com/marketing-term/no-index/ What Does No Index Mean? A no index tag tells Google or other search engines not to index a specific page. If a page is not indexed, it will not be found via search. There are some cases where no index tags should be used such as: Email Promotion- some promotion pages are meant to be communicated only to segmented customers Employee Only Pages - some links may be meant for internal source Goal Completion Pages - an example of this is thank you pages that come after completing a purchase online. If this page were to be indexed then it would confuse visitors and distort data, which is used for analytical purposes, as no purchase has been made Duplicate Content- if a page is a duplicate of another page How to Create a No Index page This is what a No Index Code Looks Like: This code tells robots to not index the specific page but that it is still related to the pages that are linked to it. Click here for information about Indexing. --- ### Search Engine Optimization (SEO) - Published: 2016-07-04 - Modified: 2020-04-04 - URL: https://digitalshiftmedia.com/marketing-term/search-engine-optimization-seo/ What Is Search Engine Optimization? The goal of Search Engine Optimization or SEO is to increase the ranking of a particular website on the SERP (search engine results page) produced by search engines such as Google, Bing, and Yahoo. The ranking of the website, or where the website sits in relation to other results for any given search query, will affect the amount of traffic it experiences. Your ranking will be different for different search queries or keywords; it is important to try to optimize for many keywords. Most users do not view multiple pages of search results, therefore, websites listed on the first page of results are more likely to have users click on their listing. Search Engine Optimization refers to organic listings or natural listings as highlighted in the image below, as opposed to paid listings; it is possible to pay to have websites rank. Websites are optimized using both on-page and off-page techniques. On-Page On-page SEO refers to the practice of optimizing each individual web page which is done using the HTML source code and content.  Some common on-page techniques include: Design Page Titles Internal Linking Meta Tags Descriptions Structure Keywords Tagged Headings Off-Page Off-page SEO refers to activities, done to help a websites rankings on SERPs, that are outside the boundaries of the web page. Some common off-page techniques include: Enhance Presence on Social Networking Sites Blogging Blog Marketing Forum Marketing Search Engine Submission Directory Submission Social Bookmarking Link Baiting Photo Sharing Business Reviews Local Listings... --- ### Quality Score - Published: 2016-07-04 - Modified: 2020-04-04 - URL: https://digitalshiftmedia.com/marketing-term/quality-score/ What Is Quality Score? Quality score is a metric used by Google to help identify which ads to place in the SERP (search engine results page). They use the quality score to measure the relevance and effectiveness of a landing page of an ad. How is Quality Score Calculated? The quality score is calculated using the following factors: Click-through rate - the rate by which people click on your paid ads Relevance of keywords (in relation to the search query) Quality of landing page Relevance of content Historical performance Each ad or landing page is given a score from 1 to 10, 10 being the best. The weight of each component is unknown, however, the click-through rate appears to be the most important element. Click-through rate informs Google which ads are most popular. Benefits A high-quality score can compensate for the bid price. For example, let's say company A bids $1. 00 and company B bids $1. 20 for the keyword "Edmonton Pizza. " If Company A happens to have a higher quality score than company B, company A could potentially rank higher than company B, even though company B has a higher bid. The benefit for company A of having such a high-quality score is that it will rank higher than company B and will have a lower pay-per-click than company B, and therefore lower costs. Ads with high-quality scores are able to have lower costs-per-click and costs per conversion rates. How To Improve Your Quality Score It is important to consistently... --- ### Backlink - Published: 2016-07-04 - Modified: 2021-07-08 - URL: https://digitalshiftmedia.com/marketing-term/backlink/ What is a Backlink? A backlink, which is also referred to as an inbound link, an external link, or just a link, is essentially a reference, or citation, from one page to another. When clicked, a backlink connects the user from their current page to another web resource, which may be another relevant web page, website, image, or web directory. Backlinks are used in search engine optimization (SEO) to increase ranking through white-hat outreach. Backlinks are used as an off-page technique to increase the ranking of a website according to search engine results. Having links to other resources is an example of an on-page technique. Backlinks can take the form of a website URL or anchor text, and can also be added to an image. How do Backlinks Work? When a website owner or content creator finds information on your site that they consider relevant, helpful, or fascinating, they add a link from their site to yours to enhance the experience for their readers by providing additional information, and to use your expertise to provide evidence for their claims. The number of links and quality of the sources where the links are found affect search engine algorithms in determining how a page ranks. This generally means that the more high-quality links you have from relevant websites, the higher you will appear on the search engine results page (SERP). Build Your Site's Expertise, Authoritativeness, and Trustworthiness Links are like votes that increase your popularity with Google. When reputable sites link to... --- ### Average Session Duration - Published: 2016-07-04 - Modified: 2020-04-04 - URL: https://digitalshiftmedia.com/marketing-term/average-session-duration/ What is Average Session Duration? Average session duration is a measurement of the average amount of time a user spends on a session. A 'session' is the length of time where a user is actively engaged with a website. If there is a high bounce rate for a particular website, it is likely to have a low average session duration. As the average session duration increases, it is likely that more pages will be visited during a particular session. Average session duration does not measure a website's ability to generate traffic, rather it measures a website's ability to engage users to keep them on a website. This metric is a good indication of a website's attractiveness. This metric ultimately helps to measure and monitor the conversion rate. How to Increase Average Session Duration The following list provides ideas to help increase the allurement of a website and thus increasing average session duration: Navigation is easy and intuitive Content is relevant and effective Images are crisp, clear, and relevant to the content Videos used to enhance content Content is well structured Internal links to keep the user on the website Chat functions available if appropriate In short, provide strong information about relevant items and display them in an organized way. Try to manage user expectations properly as users who are promised the world but are given sub-par results will quickly leave the page to find another website.  The more engaging your content is, the more time a user will spend on your... --- ### Mobile Ad - Published: 2016-07-04 - Modified: 2020-04-04 - URL: https://digitalshiftmedia.com/marketing-term/mobile-ad/ What is a Mobile Ad? A mobile ad is an advertisement that appears on a mobile device such as a smartphone, tablet or PDA. Much of mobile advertising is targeted to mobile phones. These ads are often rich with media and are quickly becoming more engaging, often using videos to communicate their message. A mobile advertisements effectiveness can be measured by views,  click through rates, click-to-call rates, and conversion rates. Two main models are used in mobile advertisements. The first, Cost Per Install (CPI) is when the publisher (like Google or a website) charges the advertiser when a user installs an app. The second method uses Cost Per Action (CPA) or Cost Per Event (CPE) and is based on a user completing a specific event which then the advertiser is charged. Forms of Mobile Ads Mobile advertisements can take many forms such as: Mobile Web Banner Text Tagline Ad SMS Ad MMS Advertising Units Mobile Video Mobile TV Advertising Mobile Application Ad The following image is an example of a mobile ad. --- ### Applause Rate - Published: 2016-07-04 - Modified: 2020-04-04 - URL: https://digitalshiftmedia.com/marketing-term/applause-rate/ What is Applause Rate? The Applause Rate measures the average favourites or likes your posts receive on social media. The Applause rate is easy to observe in many situations, but it is difficult to indicate where growth sprouts occur due to the averaging or what may have caused them. Let's see how do we measure the Applause rate. One Twitter: Applause Rate = # of Favorite Clicks Per Post On Facebook: Applause Rate = # of Likes Per Post On Google Plus: Applause Rate = # of +1s Per Post On a Blog, YouTube: Applause Rate = # of +1s and Likes Per Post (or video) How to use Applause Rate The score you receive for your applause rate must be viewed critically because the rate only shows the number of likes for each post. This means that potentially the most liked post can actually be your most disliked post, but the post has been exceptionally viral. Now, you need to figure out one core question: What does your audience like and what do they dislike? For example- Let's say you have 112,320 likes on a post. We then need to dig deeper into your post to see why this post has received so much positive feedback. Is this post popular because people are interested in the 50% discount for next Sunday or because the post leaves a heartwarming message? It is important to explore the underlying reasons for the applause rate scores. Two Other Related and Important Measures There are three important numbers... --- ### Customer Attrition - Published: 2016-07-04 - Modified: 2020-04-04 - URL: https://digitalshiftmedia.com/marketing-term/customer-attrition/ What is Customer Attrition? Customer attrition is the loss of clients or customers. It is commonly presented as a percentage over a period of time. This metric is very important when measuring a company's performance. Customer attrition is also commonly known as customer turnover, customer churn, or customer defection. Companies will try to identify and distinguish between voluntary churn versus involuntary churn. Voluntary churn is when a client or customer chooses to discontinue their buyer-seller relationship with a company, whereas involuntary churn is when circumstances force a client or customer to end their buyer-seller relationship. How to Calculate Customer Attrition? Number of clients lost by the end of a period (clients at beginning of period- clients at end of period)/ Number of clients at the beginning of the period Example: Company XYZ had 500 clients at the beginning of the fiscal year 2016; at the end of the year they had 400 clients, therefore 100 clients were lost. 100/500 = 20% Company XZY's attrition rate in 2016 was 20%. --- ### Ad Extensions - Published: 2016-06-07 - Modified: 2021-07-25 - URL: https://digitalshiftmedia.com/marketing-term/ad-extensions/ Ad Extensions, What Are They And How To Use Them? Ad extensions can have a major impact on your business if you have a Google AdWords account. They add extra content to AdWords ads. The extra material provides users with more information to make better decisions and subsequently will eliminate untargeted traffic; increasing conversion rates and ROI for a particular campaign. They do not cost anything to add to your current campaign. It is important to note that just because a specific ad extension is added to an ad, it does not mean that it will populate with the ad. Google decides which ones to populate. This additional information can be added in the 'Ad Extensions' tab for any campaign. The various types can be selected in the 'View' drop-down. With  Without The examples above show the difference between an ad with ad extensions and one without. Both companies sell shoes,  which ad are you more likely to click on? Why? The Payless ad had has the following features that the other ad does not: Four site links: Women, Payless Sandals Sale, Sale & Clearance, and Men Location: the location is listed and is a hyperlinked to the location on Google Maps Call: the phone number is listed Information: it will deter unwanted clicks and thus save money, information provided will make it more likely to be clicked if relevant to their search Attractiveness: the additional material makes the ad larger and more appealing Types of Ad Extensions Although these ads are... --- ### Ad Rank - Marketing Terms - Published: 2016-06-07 - Modified: 2020-04-04 - URL: https://digitalshiftmedia.com/marketing-term/ad-rank/ What is Ad Rank? Ad Rank determines the position of a pay-per-click add in relation to other ads on a search engine results page. Search Engines want to provide relevant ads to match what users are seeking and therefore, look for certain factors. How is Ad Rank Calculated? The following factors are used to calculate ad rank: Bid Amount - rank is determined by the amount bid. Tthe highest bidder does not need to pay their maximum amount or bid, rather, they pay the price that would keep them in their position--given the other factors as listed below--in relation to the other adds. Expected Impact of Ad Formats-  phone numbers, addresses, web domain names, links, and other such enhancements will increase the format impact. Components of Quality Score which include: Expected Click Through Rate-  search engines rely on users to decide which ads are important for various search queries by "voting" with their clicks Ad Relevance-  search engines will analyze words on an ad's page to see if it is relevant to the search query (this prohibits anyone from bidding for a space for queries or keywords that have no relevance to their product or services Landing Pages - pages that help users find what they are looking for and are relevant to help users complete their desired action are ranked higher The cost of a click can be decreased if both expected impact of ad formats and components of quality score increase, this can be done without losing the... --- ### RLSA Remarketing Lists for Search Ads - Published: 2016-06-07 - Modified: 2020-04-04 - URL: https://digitalshiftmedia.com/marketing-term/rlsa/ What Is A Remarketing List For Search Ads (RLSA)? The remarketing list is created by having the visitor download a pixel by visiting a specific page or pages on your website. A remarketing list is where you segment your traffic into different cohorts. For instance, you could segment your audience into four different categories: Customers who recently purchased Visitors who only browsed through your website Visitors who have items in their shopping cart but did not purchase Past/frequent customers A defined audience allows you to target or exclude your desired marketing strategy. Below are some examples of strategies you can take with your targeted audience. Goal                                                                                                    Audience                                                           Action To only reach new customers                                                         Existing customers                                            Exclude existing customers from keyword bidding To increase frequency... --- ### Conversion Rate Optimization (CRO) - Published: 2016-06-07 - Modified: 2021-07-28 - URL: https://digitalshiftmedia.com/marketing-term/conversion-rate-optimization/ What is Conversion Rate Optimization (CRO)? CRO or Conversion Rate Optimization is a systematic and structured approach to improving the performance of your website. The approach consists of a system used to increase the number of website visitors that become customers. By using insights such as user feedback and analytics, CRO will keep you on track towards the conversion objectives of your website. Conversion Rate Optimization will use the traffic to analyze which type of visitors are most likely to convert. This will allow you to better serve these customers as well as improve your overall value offering. If you are attracting 500,000 people a day to your website, but not a single visitor becomes a customer, then the money spent on attracting the traffic is wasted. Rather than spending more on unwanted traffic, why not use CRO to help customers see the value your business brings, improving conversion rates. CRO is about the quality engagement of visitors on your website. The goal is not to achieve the highest number of users possible, but rather to assist in helping visitors to decide to do business with you. The quality engagement is made through the analytics of your real-time traffic, not by hunches, guesses, or having the opinion of highly paid individuals drive the decisions. Conversion Rate Optimization Process Conversion Rate Optimization (CRO) is the process of maximizing the probability of turning visitors into paying customers. This can be achieved by analyzing data using Google Analytics, Google Webmaster Tools, or other analyzation tools... --- ### Expires Headers - Published: 2016-06-07 - Modified: 2020-04-04 - URL: https://digitalshiftmedia.com/marketing-term/expires-headers/ What Are Expires Headers? Expires Headers tells the browser how long they should store a file for in the cache. Should the browser grab a file from the cache or request it from the server? The idea of expires headers is to reduce the load time of downloads from the server and reduce the number of HTTP requests for the server. This helps with the speed and performance of the page and lowers bandwidth use. When a visitor lands on your landing page, their browser must communicate with the server to download all the required files that they need to navigate your page properly. The more content and media that is added, the more time is needed for files to be transferred over. Nowadays, websites might need 50+ files per page to transfer. These files can be small or large depending on how optimized your page is. However, it is important to not disregard small files as they can start to build up. How Do Expires Headers Work? Expires Headers on specific files and file types are under your control. When a visitor comes to the website, Expires Headers will check when the file was last downloaded, and if it was recent then it will display them from the cache. However, if it wasn't then it will download the newest version from the server. Items that don't change frequently or at all such as your logo can have late expiry times. But for items that change regularly, it is recommended to... --- ### Not Found Error 404 Definition - Published: 2016-06-07 - Modified: 2025-03-09 - URL: https://digitalshiftmedia.com/marketing-term/404-not-found-error/ What Is A 404, Not Found Error? Normally, when a user or Googlebot try to connect a website page that does not exist, the not found errors (404) will display in your browser. Common Reasons Why Errors (404) Occurred Delete or renamed a website without redirecting the old URL to a new page. Spelling mistakes in a link. How to deal with errors (404)? In normal situations, errors (404) will influence the ranking of your website, and you must assess these errors as soon as possble. There are some tips can help you investigate your websites: User a tool like a web crawler or WordPress plugin Scan/Click links, to know where this invalid link comes from. Fix or delete links that from your websites. Use 301 redirect capture traffic from misspelled links. For example, when someone trying to connect to your website through www. ex. com/example instead of www. ex. com/exampll. In this situation, you can capture the misspelled URL and create a 301 redirect to the correct URL. The default 404 error page is a very important part of websites. Creating a custom 404 error page can make the user experience better. You may never control all of the links to your website, or solve all of errors 404 that listed in Search Console. The recommendations are check and solve the top-ranking issues first if it is possible. And leave those errors 404 that not related to your website ranking. When to return an error (404) status code? When you delete or rename a page from your... --- ### Landing Page - Published: 2016-06-07 - Modified: 2020-04-04 - URL: https://digitalshiftmedia.com/marketing-term/landing-page/ What Is A Landing Page? A landing page is typically defined as the page a visitor "lands" on. Nowadays it is referred to as a standalone web page that is designed for a single purpose: to get new visitors engaged. Landing Pages act as a lure in the sense that they limit options available to your visitors and usually provide a call to action. A landing Page is also crucial because it often times represents a first impression of your company and products and services. What Are The Types Of Landing Pages? There are two types of landing pages: Lead Generation (AKA Lead Gen or Lead Capture) The primary focus of Lead Generation Landing Pages is to capture personal information like an e-mail address, a name, etc. , in return for subscriptions, newsletters, or free consolidation. The obtaining of information allows you to market and connect with visitors on a permission basis. Lead Generation pages should ask for minimal information. Don't ask for a phone number or address if you only contact via e-mail. Only ask for information that is critical. Click-Through Landing Page Click-through pages persuade the visitor to visit another page. An example of an effective click-through is describing details about a product or make an offer. The ideal destination page from a click-through landing page is usually the shopping cart or registration page. --- ### CPM - Published: 2016-05-20 - Modified: 2021-07-21 - URL: https://digitalshiftmedia.com/marketing-term/cpm/ - Categories: Google AdWords - Tags: Cost Per Thousand, CPM What Does CPM Mean? Digital Marketing Terms Explained What is CPM (Cost-per-Thousand)? CPM measures the cost of an advertisement per 1,000 online advertising impressions. An impression is when the ad is displayed on a web page. The CPM model is usually used as a metric in advertising bidding systems for internet marketing. These systems use CPM to indicate the costs of advertising for the advertiser, per thousand people who are exposed to their message. For example, if a CPM price is set at $5. 00, the advertiser needs to pay $5. 00 for every thousand impressions of their ad. What is the Formula for CPM? You can use an online CPM calculator to figure it out, or just grab a regular calculator. Since CPM is measured per thousand, the CPM formula to calculate it is simple: CPM = (Ad Spend / Ad Impressions) * 1000 What Does CPM Stand For? CPM is a digital marketing term that stands for cost-per-mille, or cost-per-thousand. Mille is the Latin word for thousand, which is why thousand is represented by "M" in Roman numerals. It is the cost to reach 1,000 visitors, readers, viewers, or listeners for an advertising campaign. Is CPM the Same as CPT? CPM and CPT are sometimes used to refer to the same thing: cost-per-mille or cost-per-thousand. However, some people define CPT as "cost per thousand unique views," meaning each view has to be from a unique device (computer or mobile phone). CPM does not refer to unique views, meaning some impressions... --- ### Pay-Per-Click (PPC) - Published: 2016-05-20 - Modified: 2020-03-28 - URL: https://digitalshiftmedia.com/marketing-term/pay-per-click-ppc/ Pay-Per-Click (PPC) is the same as Cost-per-Click (CPC).   --- ### Cost Per Click (CPC) - Published: 2016-05-20 - Modified: 2020-04-04 - URL: https://digitalshiftmedia.com/marketing-term/cost-per-click-cpc/ CPC or Cost Per Click is the most common bid type. It simply means that you pay when someone clicks on your ad. In most advertising platform including Facebook Ads and Google Adwords, you can set the maximum cost per click. For instance, if you set your Google Adwords CPC to a maximum of $3 you are setting a maximum bid amount that will not be exceeded. Advertisers will set maximum based on their research and the maximum willingness to pay. Setting maximums can also help better control your advertising spend and budget. Setting a maximum CPC to $3 means that your advertising bid is up to $3, and you will only be charged up to $3 when you bid on your ad placement. Bidding is based on supply and demand rules against other advertisers. Contact Digital Shift today and we can help manage your CPC campaign! --- ### Anchor Text - Published: 2016-05-12 - Modified: 2020-09-07 - URL: https://digitalshiftmedia.com/marketing-term/anchor-text/ What is Anchor Text Mean? Anchor text is the text portion associated with a hyperlink on a web page. For example, the words Digital Shift can be used as a link to https://digitalshiftmedia. com and be clickable. Anchor Text Example Hyperlinks can be coded or done by simply creating a link using software or content management platform such as WordPress. In the example above we created an anchor text for the words "WordPress" that links to the wordpress. com website. This anchor text was added using the  following code: WordPress Basically, anchor text is the text used to point to a link that is coded on a web page. --- ## Case Studies ### Mr. Rooter Plumbing of Lethbridge - Published: 2025-01-10 - Modified: 2025-01-10 - URL: https://digitalshiftmedia.com/case-study/mr-rooter-plumbing-of-lethbridge/ The Client Mr. Rooter Plumbing of Lethbridge Industry: Plumbing Services Location: Lethbridge, Alberta Mr. Rooter Plumbing of Lethbridge is a premier plumbing service provider committed to delivering exceptional solutions for both residential and commercial plumbing needs. Known for their prompt and dependable service, they've built a reputation that makes them a household name in Lethbridge and its surrounding areas. The Challenge Struggling with Local Visibility and Lead Generation Imagine this: Kevin Aleman, the mastermind behind Mr. Rooter Plumbing of Lethbridge, was at his wit's end with his previous SEO vendor. Despite offering plumbing services that could solve any homeowner's worst nightmares, his business was practically invisible online. In the vast digital world, Mr. Rooter might as well have been a drop in the ocean when it came to local search visibility and Google Maps presence. Now, here's the twist - this digital invisibility was leaving Kevin's lead pipeline as dry as a desert. And trust me, he wasn't too keen on hemorrhaging cash on pricey ads that seemed to deliver diminishing returns. Kevin was on the lookout for an SEO partner who truly understood the plumbing industry - someone who could dive deep into the specifics of plumbing services and provide a tailored approach to enhancing online visibility without the need for extravagant spending. That's when Digital Shift entered the scene, catching Kevin's attention with our proven track record of delivering effective SEO solutions that genuinely work. We sat down with Kevin for an insightful strategy session. We took a... --- ### Mr. Electric of Orlando - Published: 2024-11-21 - Modified: 2024-11-28 - URL: https://digitalshiftmedia.com/case-study/mr-electric-of-orlando/ The Client Mr. Electric of Orlando Industry: Electrical Services Location: Orlando, Florida Mr. Electric of Orlando is a top-notch electrical services provider in the heart of the Sunshine State. These guys are the real deal when it comes to reliability and professionalism, serving everyone from homeowners to big businesses in Orlando. The Challenge Struggling with Local Visibility and Lead Generation Picture this: Evan Dimov, the brains behind Mr. Electric of Orlando, was pulling his hair out over his previous SEO vendor. Despite offering electrical services that would make Tesla proud, his business was practically invisible online. We're talking ghost town levels of visibility in local search results and on Google Maps. Now, here's the kicker - this lack of online presence was leaving Evan's lead pipeline drier than the Sahara. And let me tell you, he was not thrilled about burning through cash on pay-per-click ads like they were going out of style. Evan was on the hunt for an SEO partner who could speak his language - someone who knew the electrical services game inside and out. He wanted a tailored approach to boost his online visibility without breaking the bank. That's when he stumbled upon Digital Shift, and boy, did we catch his attention with our track record of delivering SEO solutions that actually work. We sat down with Evan for a free strategy session, and let me tell you, it was eye-opening. We dug deep into his business goals and current online presence. It didn't take long... --- ### Mr. Appliance of Clarksville - Published: 2024-10-01 - Modified: 2024-10-01 - URL: https://digitalshiftmedia.com/case-study/mr-appliance-of-clarksville/ The Client Mr. Appliance of Clarksville Industry: Appliance Repair Location: Clarksville, Tennessee, USA Mr. Appliance of Clarksville is a leading provider of quality appliance repair services in the Clarksville region, serving the community for years. The Challenge Boosting Local Visibility and Lead Generation Without Dependence on Pay-Per-Click Ads Nathan, the owner of Mr. Appliance of Clarksville, faced a common dilemma in the competitive appliance repair industry: insufficient lead generation coupled with the high costs of pay-per-click advertising. Seeking a more sustainable and cost-effective solution to enhance his business's local visibility, Nathan turned to Digital Shift. "I knew there had to be a better way to reach potential customers without breaking the bank on ads," Nathan recalls. "That's when I discovered Digital Shift's expertise in SEO and local marketing. " At the time, Mr. Appliance of Clarksville was barely visible in Google Maps results, a significant concern in an industry where local search visibility is crucial. The Solution Google Business Profile Optimization, Local Content Creation, Strategic Posting, and Comprehensive Business Listing Management Digital Shift, with over a decade of experience in crafting SEO campaigns for franchise businesses, proposed a comprehensive organic search strategy. This approach was designed to boost local search visibility, enhance lead generation, and increase bookings without relying on expensive paid ads. The strategy included: Local Content Creation: Researching popular and relevant keywords to create engaging, locally-focused content. Google Business Profile Optimization: Targeting location-specific keywords to improve rankings for crucial terms like "appliance repair Clarksville. " Google Business Profile Management: Regular... --- ### Rainbow Restoration of Chesapeake - Published: 2024-09-14 - Modified: 2024-11-07 - URL: https://digitalshiftmedia.com/case-study/rainbow-restoration-of-chesapeake/ The Client Rainbow Restoration of Chesapeake Industry: Restoration Services Location: Chesapeake, Virginia Crystal and Lateasha Armstead are the inspiring duo behind Rainbow Restoration of Chesapeake. They are passionate about serving their community with top-notch restoration services, including water damage, fire restoration, and mold remediation. They pride themselves on helping homeowners promptly restore homes to their pre-loss condition, ensuring clients’ safety and peace of mind. The Challenge A Quest for Enhanced Local Visibility and Lead Generation Despite their dedication and expertise, Crystal and Lateasha faced an uphill battle: their business was not visible on Google Maps or organic search results. This lack of online presence meant missing out on potential leads and opportunities to serve more homeowners in need. "We knew we were providing excellent service, but it felt like we were invisible online," Crystal recalls. "We needed to find a way to reach more people who needed our help. " Determined to turn things around, they sought a partner who understood the intricacies of the restoration industry and could tailor an SEO strategy to their unique needs. Digital Shift is a company known for its meticulous attention to detail and specialization in SEO for service-based businesses. Before Starting SEO The Solution Comprehensive SEO Strategy and Google Business Profile Excellence At Digital Shift, we developed a custom SEO strategy designed to enhance Rainbow Restoration of Chesapeake’s online presence. Our approach was multifaceted, focusing on four key areas: Google Business Profile Optimization We optimized their profile carefully, ensuring it was complete and accurate... . --- ### Mr. Handyman of Greater Cincinnati - Published: 2024-09-13 - Modified: 2024-10-01 - URL: https://digitalshiftmedia.com/case-study/mr-handyman-of-greater-cincinnati/ --- ### Mr. Appliance of Fond Du Lac - Published: 2024-08-02 - Modified: 2024-08-02 - URL: https://digitalshiftmedia.com/case-study/mr-appliance-of-fond-du-lac/ --- ### Mr. Handyman of Lincoln Park - Published: 2024-08-01 - Modified: 2024-09-14 - URL: https://digitalshiftmedia.com/case-study/mr-handyman-of-lincoln-park/ Digital Shift Transforms Mr. Handyman of Lincoln Park's Local Search Visibility The Challenge When Mr. Handyman of Lincoln Park partnered with Digital Shift in January 2023, they were struggling to stand out in the competitive Chicago market. Their local search visibility was a mere 20%, severely limiting their ability to attract new customers. Our Approach Digital Shift implemented a comprehensive strategy, focusing on: Targeted local SEO Engaging local content creation Google Business Profile optimization As you can see from these visualizations, Mr. Handyman of Lincoln went from being struggling with low rankings in the local digital landscape to becoming the go-to handyman service provider in the area.   A expertly executed local SEO strategy skyrocketed Mr. Handyman's online presence and market position. The Results Dramatic Increase in Local Search Visibility The impact of Digital Shift's strategy on Mr. Handyman of Lincoln Park's local search presence was nothing short of remarkable. Through our meticulous implementation of the Digital Shift method, we catapulted Mr. Handyman's visibility from 20% to an impressive 94%. As you can see from these visualizations, Mr. Handyman of Lincoln Park went from struggling with low rankings in the local digital landscape to becoming the go-to handyman service provider in the Chicago area. Digital Shift's expertly executed local SEO strategy skyrocketed Mr. Handyman's online presence and market position, demonstrating the power of Digital Shift's methodology. --- ### The Grounds Guys of Amarillo - Published: 2024-05-12 - Modified: 2024-10-26 - URL: https://digitalshiftmedia.com/case-study/grounds-guys-of-amarillo/ Before Digital Shift   After The First 90-days   Year-over-Year Comparison --- ### Five Star Painting of Boca Raton - Published: 2024-02-29 - Modified: 2024-05-31 - URL: https://digitalshiftmedia.com/case-study/five-star-painting-of-boca-raton/ Digital Shift helped Byron at the Five Star Painting of Boca Raton increase organic and maps rankings from being buried in the maps results and having zero visibility in his local marketing to dominating market share with 98% of local search visibility. --- ### Mr. Handyman of Richmond - Published: 2024-01-14 - Modified: 2024-09-14 - URL: https://digitalshiftmedia.com/case-study/mr-handyman-of-richmond/ Digital Shift helped Mason from Mr. Handyman of Richmond increase organic and maps rankings from being buried in the maps results and having only 4% visibility in his local marketing to dominating his local market. --- ### Aire Serv of Dallas - Published: 2023-05-09 - Modified: 2023-05-09 - URL: https://digitalshiftmedia.com/case-study/aire-serv-of-dallas/ Google Maps Ranking Improvements Initial Heat Map Scan After identifying the most valuable keywords in the Dallas market, Digital Shift performed an initial heatmap scan to evaluate the current Google Maps positions. Aire Serv of Dallas was presented with an opportunity to increase its rank and leads from Google Maps. Progress After several months of work, the rankings significantly increased, and the Digital Shift team expanded the map scan area to focus on further growth. Results The average rank in the area increased to 1. 83, which allows Aire Serv of Dallas to dominate the market for ac repair by being at the top of maps and capturing the attention of prospective customers. Google Business Insights The increase in position results in a 971% increase in Google Business Profile impressions and a 762% increase in Google Business Profile interactions compared to last year. SEO Ranking Improvements The Digital Shift team increased the rankings on both Google Maps and Google Organic for multiple highly desirable keywords for which Aire Serv of Dallas previously had no or limited presence. This increase in top Google positions in the search results from the local SEO work performed significantly increased click-through rates and lead flow. --- ### Koala Insulation of South Kansas City - Published: 2022-11-07 - Modified: 2022-11-07 - URL: https://digitalshiftmedia.com/case-study/koala-insulation-of-south-kansas-city/ --- ### Mr. Appliance of Plano - Published: 2022-08-24 - Modified: 2022-09-06 - URL: https://digitalshiftmedia.com/case-study/mr-appliance-of-plano/ Full case study coming soon. For now, enjoy our snapshot of the stats. --- ### Glass Doctor of Summerville SC - Published: 2022-04-18 - Modified: 2022-04-20 - URL: https://digitalshiftmedia.com/case-study/glass-doctor-of-summerville-sc/ --- ### HM Remodeling - Published: 2022-04-18 - Modified: 2022-04-20 - URL: https://digitalshiftmedia.com/case-study/hm-remodeling/ --- ### Mr. Electric of Colorado Springs - Published: 2022-01-24 - Modified: 2022-01-25 - URL: https://digitalshiftmedia.com/case-study/mr-electric-of-colorado-springs/ --- ### Mr. Handyman of Easton, Bethlehem, Nazareth & Allentown - Published: 2021-07-09 - Modified: 2022-05-14 - URL: https://digitalshiftmedia.com/case-study/mr-handyman-of-easton-bethlehem-nazareth-allentown/ Before   After --- ### Aire Serv of Calgary - Published: 2021-07-09 - Modified: 2021-08-15 - URL: https://digitalshiftmedia.com/case-study/aire-serv-of-calgary/ --- ### Mr. Rooter Plumbing of Mississauga ON - Published: 2021-06-19 - Modified: 2024-09-19 - URL: https://digitalshiftmedia.com/case-study/mr-rooter-plumbing-of-mississauga-on/ Digital Shift helped Mr. Rooter Plumbing of Mississauga increase visibility from 33% to 98% using our proven Digital Shift method. --- ### Mr. Rooter Plumbing of Edmonton - Published: 2020-11-07 - Modified: 2020-11-15 - URL: https://digitalshiftmedia.com/case-study/mr-rooter-plumbing-of-edmonton/ --- ### Mr. Rooter Plumbing of Dallas - Published: 2020-02-21 - Modified: 2020-11-10 - URL: https://digitalshiftmedia.com/case-study/mr-rooter-plumbing-of-dallas/ --- ### R. Robertson Insurance - Published: 2020-02-21 - Modified: 2020-06-28 - URL: https://digitalshiftmedia.com/case-study/r-robertson-insurance-brokers-ltd/ --- ### Mr. Rooter Plumbing of Waco - Published: 2020-02-20 - Modified: 2024-08-15 - URL: https://digitalshiftmedia.com/case-study/mr-rooter-plumbing-of-waco/ --- ### Mr. Handyman of Calgary South - Published: 2020-01-22 - Modified: 2022-02-21 - URL: https://digitalshiftmedia.com/case-study/mr-handyman-of-calgary-south/ --- ### HGB Construction & Maintenance Services - Published: 2019-06-12 - Modified: 2020-11-10 - URL: https://digitalshiftmedia.com/case-study/local-seo-case-study/ Local SEO Case Study Client: HGB Construction This Local SEO case study highlights how Digital Shift helped a local business grow from one to four employees in less than one year by having a number one position in Google search results. Continue reading to learn how we can help! Customer Highlight HGB Construction provides reliable property and maintenance services as well as clear communication with clients in Edmonton and the surrounding area. More specifically, HGB offers handyman services, carpentry, drain cleaning, drywall installation, interior and exterior painting, plumbing and electrical repair, tile installation, door installation as well as vinyl siding repair. At HGB Construction and Maintenance, the priority is to provide clients with excellent finished products, as well as the best possible troubleshooting support before, during, and after completion of the project. Local Competition In the local SEO case study, HGB's primary industry is the home improvement and handyman service industry. This is an extremely competitive industry in Edmonton and the surrounding area since there are few barriers to entry. HGB construction also faces more competition because they work outside the Edmonton area.  More specifically, HGB is willing to travel as far south as Ponoka or as North as Westlock. Targeting such a large geographic location means there will be significantly more competition. Client Opportunities Business To Display in Google Maps (Google Local Search) Website Design and Mobile Compatibility Need for New Content Creation Our Approach Website Creation When HGB construction approached Digital Shift they did not have much of an... --- ### The Frugal Decorator - Published: 2019-06-12 - Modified: 2020-02-01 - URL: https://digitalshiftmedia.com/case-study/google-seo-case-study/ Google SEO Case Study Client: The Frugal Decorator Customer Highlight The Frugal Decorator is a team of highly creative, organized and personable staff that services its clients with professional, yet affordable, interior design solutions.  The team has grown to 5 certified Interior Artists and 2 Project Support staff. The Frugal Decorator knows that good customer service and communication is as important to making the design process run smoothly as the design itself. Digital Shift agrees. The Digital Shift team wrote this Google SEO case study to demonstrate the type of results we can achieve by working with businesses interested in getting high-quality results online. Local Competition This company's primary industry is interior design. This makes The Frugal Decorator 1 of 115 interior decorating services listed in the Yellow Pages (60 listings in Kitchener-Waterloo, 30 in Guelph, and 25 in Cambridge) within its primary target market area. Competitive Opportunities Conversion - Make the website more useful and easier to navigate to increase conversion Lead Generation - Improve search engine rankings and visibility to increase website lead opportunities Usability - Update website to become mobile responsive and easier to use and manage - especially its portfolio Sharing - Seamlessly integrate the new website into existing social media and provide sharing capabilities Our Approach Our first action was to redesign the entire website to make it user-centric, modern, search engine optimized, and mobile responsive. Digital Shift worked closely with the design team at The Frugal Decorator every step of the way. All of the technical and marketing... --- ### Premium Carpet & Upholstery Cleaning - Published: 2019-06-12 - Modified: 2020-06-04 - URL: https://digitalshiftmedia.com/case-study/seo-case-study/ SEO Case Study: How We Increased a Client's Sales by 200% SEO Case Study Client: Premium Carpet & Upholstery Cleaning Customer Highlight Our latest SEO case study is on Premium Carpet & Upholstery Cleaning. Premium Carpet & Upholstery Cleaning is an Edmonton-based carpet and upholstery cleaning specialist. They offer much more than just professional service, leading technology, and 100% green cleaning products. Premium Carpet & Upholstery Cleaning is industry-recognized, certified, and the first and only WoolSafe-Approved Service Provider company in Central and Northern Alberta. Premium Carpet & Upholstery Cleaning is committed to servicing its customers to the highest level of satisfaction by paying close attention to every detail. They will certainly ensure that your carpets and upholstery look like new before they leave. The company's commitment to service is bar none, and they also provide complimentary in-home quotes. You can visit them online by navigating to http://premiumcarpetcleaning. ca.   Local Competition In this marketing case analysis, the company's primary industry is carpet cleaning. This makes Premium Carpet & Upholstery Cleaning 1 of 151 carpet cleaning companies listed in the Edmonton Yellow Pages. Client Opportunities Show Up On The First Page Of Google For Main Services Display in Google Maps (Google Local Search Snak Pak) Help With Content Creation Each Month Website To Be "Sharable" Help With Setting Up Google AdWords Properly   Our Approach Website Review Premium Carpet & Upholstery Cleaning's website was created in-house on a do-it-yourself platform. The content of the website was strong, with great images, but we found that it... --- ### CNC Router Store - Published: 2019-06-12 - Modified: 2020-06-04 - URL: https://digitalshiftmedia.com/case-study/ecommerce-case-study/ Ecommerce Case Study Client: CNC Router Store This Ecommerce case study is based on CNC Router Store located in Concord, Ontario. The purpose of this case study is to examine the impact Digital Shifts conversion optimization and usability strategy has had on CNC Router Store's online ecommerce. The case study also focuses on CNC's return on investment, sales per annum, and their investment payback period. Continue reading to learn how we can help! Customer Highlight CNC Router has been providing router bits, knife blades, and engraving tools to companies in North America for over 20 years. They carry some of the most trusted brands in the industry such as Onsrud, Belin, and Dimar, and are dedicated to providing customers with the most up to date and innovative router technology available. Whether you are looking to start a new do it yourself project at home, or replenish existing tools at work, CNC Router can provide router consumables quickly and effectively via their online ecommerce services. Client Opportunities Redesign Ecommerce Site Increase Online Engagement And Usability Sync Marketing Tools With Email Marketing Campaign Our Approach and Strategic Case Analysis Website Review CNC Router Store's previous web page design was very poor. It lacked content and information about each product. The website template did not engage customers and could benefit greatly from conversion optimization services. It's clear the previous website did not have a user-centric design as troubleshooting and support services were not easily accessible. However, CNC Router Store's website did do a few... --- ### Affinity Health Clinic - Published: 2019-06-12 - Modified: 2020-06-04 - URL: https://digitalshiftmedia.com/case-study/website-case-study/ Our Medical Website Case Study Medical Case Study Client: Affinity Health Clinic Customer Highlight This website case study is on Affinity Health Clinic located in New Hamburg, Ontario. Affinity Health Clinic's mission is to improve the health and well-being of people in body, mind, and spirit.  Their medical and heath experts provide holistic healthcare, chiropractic services, as well as naturopathic services like acupuncture, botanical medicine, lifestyle counseling, skin health, and much more. Affinity also employees registered dietitians to help ensure you are equipped with practical strategies to achieve your own unique nutritional goals. Local Competition In this sample medical case study, Affinity Health Clinic's primary industry is the natural path or naturopathic industry. Affinity Health Clinic also has a few additional competitors in varying industries because of the different services they offer. They are competing against chiropractors, as well as holistic or wellness centers. Fortunately for Affinity, New Hamburg does not have many major players in each respective industry. However, in the collective picture, Affinity faces a medium to high degree of competition. It is clear that Affinity Health Clinic would greatly benefit from some white hat SEO techniques to help them generate more traffic to grow its business. Client Opportunities Business To Display in Google Maps (Google Local Search) Business To Show On The First Page Of Google Search Results Need Help With Creating And Editing Content For Specific Services Redesign Website and Optimize Content Website To Be "Sharable" Our Approach Website Review Affinity Health Clinic's website was originally designed... --- ### Mental Health Support - Published: 2019-06-12 - Modified: 2020-07-06 - URL: https://digitalshiftmedia.com/case-study/marketing-strategy-case-study/ Marketing Strategy Case Study: Mental Health Support The purpose of this marketing strategy case study is to showcase how Digital Shift has helped Mental Health Support grow and become more visible through organic search results, brand consistency, and pinpointed advanced targeting. Continue reading if you think your business could benefit from being above your competition in Google search results! Customer Highlight Mental Health Support is located in Guelph, Ontario. This counselling and family therapy center specializes in anxiety, addictions, and panic attacks. The owner of the center, Tim Tentcher, contacted Digital Shift because he was having difficulties reaching his ideal target demographic. Tim has managed his own social media marketing and Google AdWords campaigns but with very little success. Tim found he was always busy working "on" and "in" his business, leaving little time to do anything else. The demanding workload and stress compounded over time leading Tim to seek help. Client Opportunities Video campaign to raise awareness Landing pages for conversion Optimizing social media pages After Tim contacted Digital Shift an easy-to-understand plan was implemented working within his desired budget. Initial background research on Tim's target market and location revealed a strong opportunity for his company in Guelph, Ontario. With a little revision, Digital Shift helped Tim's business rank higher in search results pages. Helping Mental Health Support become more visible would give Tim a competitive advantage and help with lead generation and awareness. Target Audience When attempting his own social media campaigns, Tim noticed his message was not being delivered... --- ### Roofr.com - Published: 2019-02-05 - Modified: 2020-04-05 - URL: https://digitalshiftmedia.com/case-study/roofr/ --- ## Locations & Areas Served ### Calgary Web Design - Published: 2022-02-05 - Modified: 2022-02-05 - URL: https://digitalshiftmedia.com/locations/calgary/web-design-services/ Web Design Calgary, Alberta As a professional and affordable web design Calgary company, we understand the importance of having a visually stunning website. To have your website being fully functional and visually appealing across so many devices is guaranteed to reward you with substantial traffic. Did you know users who land on a website and discover that it's difficult to navigate will jump immediately? At a day and age where websites are all competing for clicks and eyeballs, it's not just extremely recommended but necessary to have your website fully integrated across tablets, phones, computers, and other future devices that are in the making as of right now. Our expert web designer in Calgary will ensure that your website does not lose its visual appeal when adjusting it to fit specific devices. Not only will users be able to navigate your website with ease and have easy access to your contact information and social networks, they will not be turned away by your quality. As the majority of people are right-handed, we will ensure that your menus are easily accessible when they are navigating through your website using their mobile device. Don't have a website? Not to worry. Our website design experts are fully capable of giving you a website that exceeds expectations. Depending on the industry you are in, your website will be curated to fit that industry with relevant colors and design. We always ensure to make any adjustments or changes if your website is lacking in mobile functionality. Why... --- ### Calgary Digital Marketing Services - Published: 2022-02-05 - Modified: 2022-02-05 - URL: https://digitalshiftmedia.com/locations/calgary/digital-marketing-services/ Top Rated Calgary Digital Marketing at Your Service! When consulting with customers about Calgary Digital Marketing services, most appear to be interested in the marketing process and how Digital Shift can help them better reach their ideal customers. More specifically, they are interested in the following aspects of digital marketing: The Inbound Marketing Sales Funnel Customers inquiring about Calgary Digital Marketing services often first ask about how we can help them generate leads for their business and attract customers. Clients are educated on new marketing techniques and the benefits as opposed to old techniques such as cold calling and spamming email addresses. The marketing funnel is absolutely crucial to educating customers about modern marketing. The funnel is a metaphor for your marketing plan, how it should be structured and implemented, and how it will drive your target customers in your doors, saving you valuable time and money. TOFU (Top of the Funnel) - at the top of the marketing funnel you want to attract larger audiences. The goal is to increase awareness about your company and its products or services. Furthermore, you want to increase website traffic and engagement as well as grow your retargeting lists to help generate higher quality leads. Some common methods and strategies implemented at this stage in the funnel are blog posts, infographics, photographs, audio podcasts, social media updates, as well as newsletters. MOFU (Middle of the Funnel) - after a lead is captured by the initial tofu stage of the funnel, either by reading... --- ### Digital Shift® SEO in Vancouver, BC - Published: 2019-09-06 - Modified: 2022-02-05 - URL: https://digitalshiftmedia.com/locations/vancouver/ Are you ready for the real Digital Shift in Vancouver, BC? We hope you're ready to experience the changes that are coming! Did you know that in 2019, worldwide digital ad spending will rise by 17. 6% to $333. 25 billion? This means that, for the first time, digital marketing will account for roughly half of the global ad market. It's hardly surprising when you consider the super-targeted platforms like Google, Linkedin and Facebook Ads, that allow marketers to trace their return on investment down to the penny. We serve all of Vancouver including: V6L V5R V6H V6G V6E V6C V6B V6A V5Z V5Y V5X V5W V6K V5T V5S V5P V6M V5N V5M V5L V5V V7Y V7X V6Z V6T V6S V6R V6P V6N V5K V6J --- ### Burlington SEO - Published: 2018-09-30 - Modified: 2022-02-05 - URL: https://digitalshiftmedia.com/locations/burlington-seo/ Top-Rated Burlington SEO Company Looking to get your business in front of interested, targeted customers in Burlington and surrounding areas? You need Burlington SEO services! The best Burlington SEO service is done by a local Burlington SEO Company. Digital Shift has been offering search engine optimization services in the region for over a decade! Trust the SEO Agency Burlington businesses have used to grow their business and successfully bring their message and offerings to potential customers, gaining leads and authority online. We are here for you. Choose Digital Shift to be your Burlington SEO Service Provider! Our team of Burlington SEO experts will execute the best strategy for your marketing needs. Every digital marketing campaign requires SEO in order to be successful.   Digital Shift enhances your business online by searching the best keywords and using the best strategies to achieve higher rankings as well as using optimized headlines, external & internal links, and much more. If you are interested in seeing how your specific business in Burlington can be assisted by top-tier SEO services, contact us today to receive a free SEO Audit. This report will provide you with all the details on your business website's current SEO ranking and includes step-by-step strategy plan on how you can improve your score. Get Started Today with a Free SEO Audit Areas Digital Shift Services Digital Shift services all of Burlington, Ontario including Aldershot, Alton Village, Appleby, Brant Hills, Downtown Burlington, Dynes, Elizabeth Gardens, Freeman, Headon Forest, Kilbride, LaSalle, Longmoor, Maple, Millcroft, Mountainside, Nelson, Orchard, Palmer, Shoreacres, Strathcona, Tansley, Tyandaga, and Zimmerman. --- ### Red Deer SEO Services - Published: 2018-06-16 - Modified: 2022-02-05 - URL: https://digitalshiftmedia.com/locations/red-deer-seo/ The Best SEO Service Provider in Red Deer, Alberta! Among the faster-growing markets in Alberta, the Red Deer SEO online market is fierce. Only businesses who make full use of the latest Local Red Deer SEO techniques can compete and win! Pick the Red Deer SEO company that drives consistent results! Digital Shift is a data-driven company that specializes in Search Engine Optimization Services in Red Deer and surrounding communities. Are you getting targeted prospects to your website and are they actually converting to new business? If not, as an SEO expert in your community, we can develop and manage your Red Deer SEO strategy from start to finish. Our team will utilize its expertise and put into action the very best SEO strategy designed for theRed Deer region. We service clients from most service types, sizes, sectors, and walks of life. Buying Red Deer marketing and SEO services is one of the most important this you can do this year to ensure you are a success. If you don’t already online have a presence, for your sake don't wait! Why Choose Digital Shift as Your Reed Deer SEO Company? Choose the Reed Deer SEO company that can deliver your exceptional results, choose Digital Shift.   Digital Shift offers Red Deer SEO services that help businesses of most sizes and sectors strengthen and enhance their digital marketing initiatives. Red Deer SEO is one of the most critical strategies that connect your business and prospective customers. With Red Deer search engine optimization (SEO) services, we can... --- ### Chestermere SEO Services - Published: 2018-06-16 - Modified: 2022-02-05 - URL: https://digitalshiftmedia.com/locations/chestermere-seo/ Your Chestermere SEO Specialists! Get qualified leads for your business with professional Chestermere SEO services. As a high-quality and affordable SEO company, Digital Shift continuously works toward providing the best SEO Chestermere has to offer. Digital Shift has been providing affordable high-quality SEO services to our clients since 2007. If you’re finding that your website is not generating leads, or not performing as it should, we will match you up to the right set of services to help you to achieve your goals. Our team strives for ultimate customer satisfaction by taking time to understand your unique needs and doing what is necessary to get restults. The Best Chestermere SEO Audit is Now 100% Free Digital Shift offers a 100% free of charge SEO consultation like no other. You get a complete SEO report with all the details of what needs to be done. The free SEO review consists of a critical evaluation of your website and SEO strategy. Your Chestermere SEO expert will answer any questions you might have relating to your website. You will revieve recommendations on how to get more traffice as well as hoe to improve your conversions.   Your Chestermere SEO expert will also help you with all of your ongoing SEO strategy every step of the way! Get started today and find out how to turn your website into a lead generation machine! Your Chestermere SEO Specialist Awaits We come to your place of business! Digital Shift services all of Chestermere, Alberta including: The Cove, Westmere, Westmere Commercial,... --- ### Okotoks SEO Services - Published: 2018-06-16 - Modified: 2022-02-05 - URL: https://digitalshiftmedia.com/locations/okotoks-seo/ Working with the Best Okotoks SEO Services? It's hard to be 100% sure unless you know precisely what your current Okotoks SEO provider is going for you. So, are you concerned about your business and looking to discover the best Okotoks SEO Company? We are Digital Shift, and you can count on us for results with our powerful SEO services available to local businesses in Okotoks, Alberta. Our Proven step-by-step Local SEO process provides leads to grow your Okotoks business fast. Email us or call to speak with an Okotoks SEO Specialist about your internet and search engine optimization strategy. The Most Dependable Okotoks SEO Company! If you're searching for a reliable, professional and smart SEO company in Okotoks, Alberta further look no! We service all of Okotoks, Alberta including: Air Ranch ,Central Heights, Cimarron, Cornerstone, Crystal Shores, Crystal Ridge, Downey Ridge, Drake Landing, Green Haven Estates, Hunter's Glen, Mountainview, Rosemont, Ranchers Rise, Sandstone, Sheep River Ridge, Suntree, Tower Hill, Westmount, Westridge and Woodhaven. Wherever your business is located, we will come to you! Your Okotoks SEO Marketing Partner Depend on Digital Shift to be your SEO marketing partner! Our process begins with a free of charge consultation to find out more about you as well as your business. This enables us to offer you suggestion that will actually work and improve your business to generate leads initiatives and online sales. Call now to speak straight with an Okotoks SEO specialist about your business goals. --- ### Airdrie SEO Services - Published: 2018-06-16 - Modified: 2022-02-05 - URL: https://digitalshiftmedia.com/locations/airdrie-seo/ Getting the Best Airdrie SEO Services? It's hard to say if you don't know exactly what your Airdrie SEO expert is doing. This might have you concerced about your busienss and looking for the best Airdrie SEO Company. We are Digital Shift and we offer result driven SEO services to local businessses located in Airdrie, Alberta. Our Proven step-by-step Search Engine Optimization process provides fast results to grow your Airdrie business. Contact us to speak directly with an Airdrie SEO Specialist about your search engine optimzation strategy. Airdrie SEO You Can Count On! If you're looking for a reliable, professional and experiences SEO company in Aidrie, Alberta look no further! We service all of Airdrie, Alberta including: Airdrie Meadows, Bayside/Bayspring, Big Springs, Canals, Coopers Crossing, Downtown Airdrie, East Lake Industrial, Edgewater, Edmonton Trail, Fairways, Highland, Hillcrest, Jensen, King's Heights, Luxstone, Meadowbrook, Morningside, Old Town, Prairie Springs, Ravenswood, Reunion, Ridgegate, Sagewood, Silver Creek, Stonegate, Summerhill, Sun Ridge, The Village, Thorburn, Waterstone, Williamstown, Willow Brook, Windsong, Woodside & Yankee Valley Crossing.  Where ever your business is located our local SEO expert will come to you! Your Airdrie SEO Marketing Partner Count on Digital Shift to be your digital marketing partner! Our process starts with a free consultation to learn more about you and your business. This allows us to provide you with recommendation that will actualy work and improve your business lead generation efforts and online sales. Call now to speak directly with an Airdrie SEO specialist about your business goals. --- ### Hamilton SEO Services - Published: 2018-05-18 - Modified: 2022-02-05 - URL: https://digitalshiftmedia.com/locations/hamilton-seo/ Looking for The Best Hamilton SEO Company? Increase your traffic and targetted leads by implementing professional Hamilton Seo services. If you are a local business, local Hamilton SEO services will get your business in front of clients and customers in Hamilton and the surrounding region. Digital Shift strives to be the best SEO Company Hamilton has to offer with great customer service and full transparency. Our expert team specializes in service area businesses and business service industries. We have been trusted by businesses and marketing managers in Hamilton and all over Canada and the US since 2007. Why Choose Digital Shift as your SEO Company, Hamilton? Digital Shift offers top-tier search engine optimization services. Our strategies are data-driven and proactive. Don't let your business suffer due to unforeseen changes in Google's algorithms and best practices. What's more, is that we offer 24/7 access to our reporting portal that explains in detail exactly what our team of SEO experts in Hamilton is doing to improve your SEO rankings. Interested in SEO services? Contact us today to receive a complimentary SEO Audit that goes over  SEO and provides a grade, detailing areas of improvement. The report also includes a checklist that goes over exactly how you can increase your SEO. If you are already working with a Hamilton SEO company, no problem, we still recommend checking out your free SEO audit to get a second opinion. If you do decide to switch over to us, we will take care of all the hard... --- ### North York SEO Services - Published: 2018-05-18 - Modified: 2022-02-05 - URL: https://digitalshiftmedia.com/locations/north-york-seo/ Looking for Professional North York SEO Services? The correct North York SEO service can drive your local business forward. Get your message and offerings in front of interested locals in North York and surrounding communities with Search Engine Optimization (SEO).  North York is a competitive space which means you NEED to implement the latest relevant North York SEO techniques in order to compete online against your competitors. Digital Shift strives to bring best Digital Marketing and SEO service in North York by constantly improving North York Search Engine Optimization techniques and proactively monitoring and adjusting your online marketing strategies to realize optimal results. Our team of North York SEO experts will execute the best strategy for your marketing needs. Choose Digital Shift to be Your North York SEO Service Provider Digital Shift has been offering top-tier SEO services in the region since 2007. Our expertize and wisdom drives results for businesses of all industries, sizes, and walks of life. Specifically, our North York SEO services will increase your business's search engine rankings for your businesses critical keywords. This will increase your visibility and will bring in more leads. If you are interested in increasing your sales, contact us today to receive a free SEO Audit report. This report will rank your websites SEO and provides a checklist of what you can do to improve your SEO score. If you are already working with another SEO company in North York, no worries, we still recommend you to get your Free SEO Audit to get a second opinion... . --- ### Richmond Hill SEO Services - Published: 2018-05-18 - Modified: 2022-02-05 - URL: https://digitalshiftmedia.com/locations/richmond-hill-seo/ Expert Richmond Hill Seo Services The choice of a Richmond Hill SEO strategy can make a huge difference for your local business. The right Search engine optimization (SEO) service will bring your message and offerings in front of your potential customers in Richmond Hill and surrounding areas. For best results on your Richmond Hill SEO, you need to work with a local Richmond Hill SEO Company. As digital marketers in the area for over a decade, Digital Shift has been trusted by businesses, franchise owners, and marketing managers to provide the latest SEO strategies and proactively adjust online marketing efforts when updates by Google or other search engines are implemented. Why Choose Digital Shift as your Richmond Hill SEO Expert? Digital Shift knows the complexities and strategies of online marketing in Richmond Hill. Better yet, we work with full transparency and offer reports detailing exactly what was worked on and how your ranking for critical keywords changed since the last report. Find out way businesses in Richmond Hill trust Digital Shift for their online marketing efforts by contacting us for a Free SEO Audit. This report will analyze your businesses online presence and grade it in terms of SEO. The audit also contains a step by step checklist on what your business needs to do in order to improve your SEO ranking for critical keywords. Even if you are already working with an SEO Richmond Hill company, we recommend you to get your complimentary SEO audit to ensure you are receiving honest work and good value... . --- ### Etobicoke SEO Services - Published: 2018-05-18 - Modified: 2022-02-05 - URL: https://digitalshiftmedia.com/locations/etobicoke-seo/ Website SEO Optimization Etobicoke Are you looking for the best SEO Etobicoke has to offer? Choosing the right company can make all the difference for your business. We are the local Etobicoke SEO Company that brings results! Our local Etobicoke SEO team is so confident we will help your business reach its online marketing goals that we offer a 24/7 accessible portal detailing everything our team is doing to improve your SEO rankings for your critical keywords. But that's not all, as an online marketing expert in the region for over a decade, Digital Shift has developed an ever-updating playbook with the best practices and SEO techniques catered specifically to the Etobicoke region. We will help you get found by truly interested local clients living in Etobicoke and surrounding communities. Why Choose Digital Shift as Your Etobicoke SEO Company? Has your ranking taken a hit recently and still has yet to be recovered? Digital Shift is a proactive SEO service provider meaning we anticipate and prepare for any Google updates that affect your performance. Better yet, we will provide you with periodic reports, going over what we have done and how your SEO performance has changed. We are completely transparent because we have nothing to hide, and our results speak for themselves. If you are interested in how Digital Shift can help you contact us for a Free SEO Audit. This report will reveal how your website ranks in terms of SEO and can compare you to a competitor. The audit will then go into... --- ### Waterloo SEO Services - Published: 2018-05-18 - Modified: 2022-02-05 - URL: https://digitalshiftmedia.com/locations/waterloo-seo/ #1 Waterloo SEO Company Get top class search engine optimization services that bring results with THE Waterloo SEO expert. As what is commonly referred to as the Silicon Valley in Canada, Waterloo SEO competition is fierce. Get ahead of your competitors with tailored SEO services in Waterloo. Since 2007, Digital Shift has been providing businesses in Kitchener-Waterloo SEO services that increase brand awareness, spread information, drive traffic, and create business! As SEO pioneers in Kitcher-Waterloo, we know all the ins and outs of online marketing in the Waterloo region. Our knowledge and expertize are at your service. Are you receiving enough of the right kind of traffic? If not, contact us today for unparalleled search engine optimization services! Interested in more than just SEO service? No problem, Digital Shift also specializes in Social Media, Google AdWords, Facebook Ads, Graphic Design and Web Design. For full online marketing and SEO service that is catered to Waterloo, call the professionals at Digital Shift. Free Waterloo SEO Audit Find out why your business is falling behind by clicking here for a free SEO audit. Compare your business with a competitor if you'd like and receive a report that summarizes the current state of your On-Page SEO. If you currently with an SEO provider in Waterloo, no problem! We still would like you to get your complimentary SEO audit to get a second opinion and be provided with valid, up-to-date results. Digital Shift specializes in offering localized service businesses SEO services including On-Page SEO, Off Page SEO, and Local SEO. We also... --- ### Markham SEO Services - Published: 2018-05-18 - Modified: 2022-02-05 - URL: https://digitalshiftmedia.com/locations/markham-seo/ The Best SEO Company, Markham ON Are you looking for the best Markham SEO services? As one of the pioneering Markham SEO companies, Digital Shift has the expertise when it comes to creating content for Markham local SEO. Why hire a company that is unaware of the unique ins and outs of online marketing and SEO in Markham? Digital Shift has been working in this area for over a decade. Let our expertize and wisdom drive the results you desire. Digital Shift uses a month-to-month, no hassle, service model. This allows businesses to invest in their online marketing without tieing up the cash flow. How can our Markham SEO services help you? Search Engine Optimization is key when it comes to a successful digital marketing campaign, it's the link between your potential customers and your online presence. With Markham SEO services, we can help you achieve higher rankings which means creating more visibility and leads for your company. We help you achieve better rankings by doing proper keyword research, using captivating headlines, strategic use of external and internal links, and much more. If you are interested in seeing exactly how Markham SEO companies can help you, contact Digital Shift to receive a complimentary SEO Audit. This report will provide you with all the details on your current SEO and contains a checklist of things your company needs to do in order to fix your problems and increase your businesses overall SEO.   Get Started Today with a Free SEO Audit As a true SEO expert,... --- ### Scarborough SEO Services - Published: 2018-05-18 - Modified: 2022-02-05 - URL: https://digitalshiftmedia.com/locations/scarborough-seo/ The Best SEO Services Scarborough Has to Offer As one of the most populous cities in Canada, the Scarborough online market is fierce. Only businesses who utilize the latest Scarborough SEO techniques can compete. Choose the Scarborough SEO company that drives results! Digital Shift is a data-driven company that has been providing expert SEO services in the region for over a decade. Are you getting enough targeted traffic to your website? If not, as a Digital Marketing expert in the region for over a decade, Digital Shift will utilize its expertize and implement the most effective strategy designed specifically for the Scarborough region. We service clients of all business and service types, sizes, industries, and walks of life. Investing in Scarborough marketing and SEO services is one of the most important investments businesses can do to ensure its success. If you don't already have a presence online, you need to do it NOW! Why Choose Digital Shift as your SEO Scarborough Service Provider? Digital Shift offers Scarborough SEO services that help businesses of all sizes and industries strengthen and improve their digital marketing efforts. Scarborough SEO is the highway between your business and potential customers and our skilled strategies are like the 407! With Scarborough search engine optimization (SEO) service, we will help you reach higher rankings in search engines which directly impacts your leads and sales. Our tested and constantly improved SEO marketing Scarborough strategies begin by performing the proper keyword research, implementing the perfect content and headlines, improving internal and external links, and much more! ... --- ### Mississauga SEO Services - Published: 2018-05-14 - Modified: 2022-02-05 - URL: https://digitalshiftmedia.com/locations/mississauga-seo/ All You Need to Know about Mississauga SEO If you look at the traffic that comes to your website over the past few months and realize that the numbers are lower than what you would like, if not downright pathetic, it may be time your company looks into search engine optimization services. When doing business online, one thing that you have to be very aware of is the importance of a search engine like Google or Bing. When you think about the fact that almost every purchase is made directly after the use of a search engine, you will soon see why making sure that your business appears in search engines with a high ranking page. Search engine optimization services will vary in what they do and how it's done, but their main objective is to make sure that your website gets targeted attention of your ideal customers in Mississauga, Ontario. There are many Mississauga SEO companies that will provide you with this valuable service, ranging from single freelancing individuals to full companies, but the important thing is that you find someone that you feel comfortable with, and can trust to provide legal (white hat) SEO service. Don't be afraid to ask who they have worked with in the past and what industries they are most familiar with. Local Keywords Research A Great Mississauga SEO company is one that will put a lot of time into researching your company and learning about your customers and their needs. They'll take a... --- ### Vaughan SEO Services - Published: 2018-04-18 - Modified: 2022-02-05 - URL: https://digitalshiftmedia.com/locations/vaughan-seo/ Top-rated Vaughan SEO Company The right Vaughan SEO service can make all the difference for your local business!   Get found online by local clients living in Vaughan and surrounding communities. Digital Shift strives to be the best SEO company Vaughan has to offer! Our team specializes in working with services area businesses and business services. Digital Shift has been trusted by business owners, franchise owners, and marketing managers in Canada and the US since 2007. Why Choose Digital Shift as Your Vaughan SEO Company? Find out why by contacting Digital Shift to get your Free SEO Audit. This audit will reveal how you rank against a local Vaughan competitor and give you a checklist of tasks to improve your on-page SEO. Using our company as an example, the complimentary keyword research would reveal the importance of using a keyword like "SEO Vaughan" and the difficulty of ranking for this keyword within the city. If you are already working with another Vaughan SEO Company, no problem. Get a second a opinion from the experts at Digital Shift! Compare and save on your Vaughan SEO services. We will even take care of transferring your SEO service and website to us at no extra charge! Looking for more than just SEO services? No problem. We are a full-service digital marketing company and meet your Google AdWords, Facebook Ads, Social Media, Graphic Design and Web Design needs. Call us now to speak directly with a digital marketing specialist about your digital marketing project. Areas Digital Shift Serves Digital Shift services all... --- ### Brampton SEO Services - Published: 2018-04-18 - Modified: 2022-02-05 - URL: https://digitalshiftmedia.com/locations/brampton-seo/ Looking for the Best Brampton SEO company? Get targetted traffic directly to your website with professional SEO services. Brampton is a competitive space which means you NEED to implement relevant Brampton SEO techniques in order to compete online! Get the best SEO services Brampton has to offer with Digital Shift's Brampton digital marketing services. Digital Shift has been providing businesses in Canada and the US professional search engine optimization services since 2007. Are you receiving enough targeted traffic to your website? If you are looking to get your message and products/services in front of your ideal customers, we can help! Choose Digital Shift as Your Brampton SEO Services Provider Is your Brampton business on the first page of Google? If yes, we'll help you stay there and continue improving additional keywords. If not, chances are your business will not be seen by potential customers seeking your products and services. Find out why your business is tailing behind by contacting Digital Shift for a free, no hassle, SEO audit. You will learn what you and your Brampton competitors are doing right (and wrong) as well as be provided a checklist on how you can improve your on-page SEO. If you already have an SEO provider, no biggie, get your complimentary SEO audit to get a second opinion and be provided with valid, up-to-date results. Do you own or work for a services area business in Brampton? Digital Shift specializes in providing localized service business SEO services including On-Page SEO, Off Page SEO, and Local SEO. Interested... --- ### Kitchener Web Design - Published: 2018-04-16 - Modified: 2022-02-05 - URL: https://digitalshiftmedia.com/locations/kitchener/web-design-services/ Looking for the Best Kitchener Web Design? Discover Kitchener Web Design Solutions That Actually Work! We Will Build You a Website To Achieve Your Goals & Drive Traffic That Turns into Customers. Our team will also create a marketing strategy to drive you even more qualified traffic! We will also support your day-to-day updates and premium support. Contact us to get the best possible results! Our Local Kitchener Web Design Solutions Work! We deliver Website design and search engine optimizations that get your customer's attention. Contact us to learn how we can help your business grow! We have been helping businesses grow since 2007. Discover how our customized solution can enhance your presence and deliver you the results that you've always wanted. Sounds too good to be true? Give us a change and get started with a free SEO report to learn more. --- ### Edmonton Digital Marketing Agency - Published: 2016-03-06 - Modified: 2023-04-02 - URL: https://digitalshiftmedia.com/locations/edmonton-seo/digital-marketing-agency/ Why Digital Marketing? As an Edmonton Digital Marketing Agency, we are aware of the growing popularity of online searches. As such, digital marketing has also risen to become almost an absolute need when running a business. How can you get your foot in the door to reach prospective customers? How can you become noticed when there're loads of other businesses in a similar industry? When digital marketing is done correctly, it can help your business achieve those goals and more. An effective digital marketing strategy requires research and appropriate planning before its implementation. First, you need to get a grasp on what keywords your prospective customers are typing into search engines. It may seem like an unnecessary task at first, but remember to take wording order into account. Second, what are your ultimate marketing goals? Are you looking to get more click-throughs to your website? Or, are you looking to get conversions? Each goal that you make should have its own unique strategy as the process will differ. Digital Shift As Your Edmonton Digital Marketing Agency At Digital Shift, we take into account your current digital marketing efforts to improve your strategy. Our prices are not only tailored to fit the needs of small to medium-sized businesses but also deliver quality results on par with top marketing agencies. As a growing digital marketing agency, we are an all-inclusive package that covers content, website design, graphics, and much more. Before delving into specific digital marketing strategies, we analyze your target market and... --- ### Leading SEO Toronto Services - Published: 2015-12-04 - Modified: 2022-02-05 - URL: https://digitalshiftmedia.com/locations/toronto/seo-services/ Your SEO Toronto Services Company! Digital Shift is an SEO Toronto Services company that seeks to identify the right Local SEO strategy for your business. Our Toronto SEO expert will identify what type of search query your target audience is using and produce a local SEO strategy approach. Each approach will be different based on how your target audience is searching. How Users Are Searching for You? This question is often asked amongst businesses nowadays. But the bigger question is how you can get in front of them. There are three types of searches that users go through. Contextual Text - Location Keyword Used in Users Location Contextual Text makes it very easier for Search engines to comprehend what the user is looking for because the location is in the search query. This is evident when the user provides Search engines with a specific location. This location is the location where the search engine user is currently located. For example, someone located in Toronto, Ontario will use the keyword Toronto in the search query. So if this user performs an online search for the expression "Toronto Accounting Firm" Google has a very clear understanding of the what the user is looking for especially since the user is also physically located in Toronto, Ontario. Inferred Search - Location Keyword Different Than Users Actual Location Google has to infer what I am looking for based on the keywords used. This is when a user provides Google with a Keyword with a location specific keyword that... --- ### Toronto PPC Management Services - Published: 2015-10-22 - Modified: 2022-02-11 - URL: https://digitalshiftmedia.com/locations/toronto/ppc-management-services/ Our Toronto PPC Service offers Google Adwords Management Are you looking for Pay-Per-Click Advertising that's done right in Toronto, Ontario? Become an overnight success with a PPC Advertising strategy that’s designed just for you. Unlike SEO Services that take time to get you leads through free organic traffic, you can get instant leads from people searching for services and products that you offer with a paid strategy! Your paid search campaign success is dependent on effective PPC management. Whether you have run ads before or are new to PPC, Digital Shift® can work with you. PPC management, when done correctly, can reap valuable rewards. Your paid search campaign success is dependent on effective PPC management by working with someone that understands your business and your customers. With Google AdWords and other best practices, we will optimize your keywords through research and analysis as part of our Toronto PPC Service. Keyword research and analysis is a critical component of our Pay-Per-Click (PPC) service and Google AdWords Management strategy. What is a keyword? A keyword is a word or phrase that we will evaluate based on local search frequency in Toronto, the global search competitiveness, as well as the "rankability factor" using our Digital Shift Algorithm. We will monitor and evaluate your maximum cost-per-click (CPC), which the maximum willingness to pay-per-click. Learn more about what we have to offer and how it can help your business overcome many of the challenges it's facing today. Continue reading to learn more about how we implement... --- ### Local Toronto SEO Analyst - Published: 2015-08-16 - Modified: 2022-02-11 - URL: https://digitalshiftmedia.com/locations/toronto/seo-analyst/ Professional Toronto SEO Analyst Services On-page SEO Website Optimization starting at 175 per page by Local SEO Service Analyst, Matt Miciula. Professional Website Audit performed by Local SEO Analyst. The service includes a complimentary SEO Audit highlighting the areas that your website requires improvement according to the latest best practices and Google standards. After you review the SEO audit and decide to go ahead with the service. Digital Shift will get started with its On-page SEO services.  On-page SEO involves individually optimizing web pages to be better indexed by search engines by focusing on items that appear on-page such as content, tags, images, and keywords. Each page will be optimized for a different keyword. We will configure and code your pages to go over key areas of search engine algorithms to ensure not only the page to be rank higher but your overall website as well. On-Page SEO is optimizing your web page so that it can be indexed better by search engines. The way your content, keywords, images, tags, etc. appear on your website influences Google’s page ranking. We offer On-page SEO for $379 per page. We perform the on-page SEO Optimization based on one keyword or phrase. On-page SEO services includes: 1-hour content meeting Keyword or phrase optimization Configuration of Google Optimization of content Enhancement of titles and heading Rewriting URL (link) names Creating/updating sitemap Creating/updating robots Building website hierarchy Reviewing image names Reviewing internal links Clean up of page code Updating tags Authorship setup Social media integration Toronto SEO Service Focus: Black... --- ### Kitchener SEO Services - Published: 2015-03-29 - Modified: 2022-02-11 - URL: https://digitalshiftmedia.com/locations/kitchener/seo-services/ Importance of  SEO: Kitchener, Ontario If your business website isn't showing up on the first page of search results on Google, Bing or Yahoo, your prospective customers will not even know you exist. SEO Kitchener Ontario by Digital Shift is the answer because better search engine visibility is critical to boosting visits to your website, which will lead to increased brand awareness and higher sales and profits. How do I get started with SEO Kitchener Ontario? Write, call, or chat with us! We will provide you with an initial technical review of your existing website. If this if for a new website, we will create a plan with targets and expected results. Our goal is to optimize your business website for your "money keywords" and for Kitchener, Ontario especially if you are a local business. How will the SEO Kitchener Ontario package improve my search engine rankings? We will explain the strategies that we will use to drive up your website's search engine ranking, as well as estimate how long it could realistically take to achieve the SEO campaign goals. We use the same techniques and methodologies that we implement for our own business. We will also perform off-page SEO tasks, which include improving your website's link names, internal linking structure, and optimizing web page titles, headings, and tags Do you adhere to search engines' webmaster guidelines? Yes. We follow them all, but especially Googles because it is the most popular guideline. Google's publicly posted webmaster best practices ensure that you are not penalized. Can you guarantee SEO Kitchener Ontario will achieve a number-one ranking? ... --- ### Toronto Website Design Company - Published: 2015-03-22 - Modified: 2022-02-05 - URL: https://digitalshiftmedia.com/locations/toronto/web-design-services/ Your Toronto Website Design Company! As an Toronto Website Design Company, we are aware of the advantages of having a visually stunning website. Your website is the base of your online presence. As such, Digital Shift, makes your business website look stunning and mobile-friendly! As your website design will vary depending on what device it is viewed on, we ensure that your goals are also being met. Effective tools for your business will be implemented to achieve greater results. To make sure you are aware of new changes to your website, we take the time to coach you on your site's new features. Your new features will generate higher conversions, click-throughs, and much more to get you more business. Digital Shift has been helping businesses across North America develop a strong online presence since 2007. Check out what our customers are saying about our work on our testimonials page. Need A Website Redesign? Unhappy with your current website? Digital Shift has the expertise to help you get a great redesign without sacrificing functionality. Your website's usability will become much more effective to make it much more customer friendly. Your new website will be optimized and be responsive for all devices for prospective customers on the run. People continue to use different mediums to connect to the Internet. By ensuring that your website is functioning appropriately and effectively will generate better traffic and promote your brand awareness. Ensure that your customers can connect with you through your website, social channels, or... --- ### Calgary PPC Advertising Service - Published: 2015-03-06 - Modified: 2022-02-19 - URL: https://digitalshiftmedia.com/locations/calgary/ppc-advertising/ Should You Invest In PPC Advertising? Pay-per-click or PPC advertising is a valuable investment when done correctly. With PPC, you are paying each time a prospective customer clicks on your ad. As such, this allows you to get more much relevant leads than SEO. With an effective PPC advertising campaign, you are a worthy competitor of the ad space on Google search engines. With expertise and close analysis, your PPC campaign will be both cost efficient and profitable. Without the proper knowledge, some self-managed campaigns can result in a loss! Digital Shift has been servicing clients in their digital marketing efforts, PPC advertising management services within the GTA & Toronto, Ontario region since 2007. Your Professional PPC Advertising Company A professionally managed PPC campaign is a growth and lead generation tool for your business. Our campaigns are short-term investments with long-term results. Our PPC Advertising campaign will not only get you more business, it will provide you with valuable customer insights such as behavior, search patterns, and useful data such as areas of improvement and potential services or products that would be a great addition to your line. Whether you're an established company in Toronto, Ontario or a brand new company in Vancouver, British Columbia we can help! Contact us to speak with a PPC Specialist today! PPC Campaign Pricing Our PPC advertising campaign services pricing is broken down into two sections; a management fee, and a PPC bidding fee.  Digital Shift has no hidden start-up fees. PPC Management Fee... --- ### New York SEO Services - Published: 2014-11-06 - Modified: 2022-02-05 - URL: https://digitalshiftmedia.com/locations/new-york-seo/ Your Affordable New York SEO Services! An Affordable New York SEO Services Company right at your fingertips! As your business grows, you may discover that you need to change or use search engine optimization techniques. But, how should you allocate your digital marketing budget? Are there SEO management methods you can do yourself? When do you know that you need professional assistance? If need be, are they affordable? As an New York SEO expert, we have a thorough understanding of the power of the world wide web. Nowadays, it's nearly impossible to leave your home without the comfort of a mobile device. Having an online presence today with proper SEO management is what every business needs to not only drive more relevant traffic to your site but also win visitor conversions. Website goals are already difficult to achieve. Don't make it even more so with poor SEO management. Search engine optimization is an ongoing effort that gives long-term results. In other words, your website will not be ranking immediately even after doing great SEO. But when professionally, your website will continue to rank on search engines. Why Should You Choose Digital Shift? Expanding into Edmonton, Alberta, Digital Shift is an online digital marketing agency specializing in SEO. Who is your target audience? What is your business market? By finding what is relevant to your business growth, we work together so your website is correctly optimized from the ground-up. We are also ready to answer any questions you have about how to... --- ### Vancouver Website Design Company - Published: 2014-11-06 - Modified: 2022-02-11 - URL: https://digitalshiftmedia.com/locations/vancouver/web-design-services/ Based-in-Vancouver Website Design Company Digital Shift Media has been a Website Design Company since 2007! The company originates from Kitchener, Ontario; right around the time that the tech-hub started to boom in the area (I like to think of it as the Silicon Valley of Canada). Approximately 3 years ago, we found a great opportunity within the Vancouver market, and we wanted to take advantage of it. That made us available as an Vancouver Website Design Company, and now we have customers in all various parts of Canada and the United States. We are confident in our products! We have a strong passion for developing websites, and we do everything in our power to make our customers happy! Digital Shift truly believes that we are only as successful as we are able to help our customers be successful. If you need proof of our happy customers, visit our Testimonials page!  . What makes Digital Shift Unique? We understand what our customers want! Creating a new website is always the right choice! But often there are so many risks associated with creating new websites, i. e. hard to use, high price tag, no support etc. At Digital Shift, we don't want you to take on all that risk - in fact - we take on all the high capital cost risk on, and you pay on a monthly basis. Almost like leasing out your website. However, with that monthly cost comes monthly support, which means we will never abandon you! We will be here... --- ### Fort Worth SEO Services - Published: 2014-09-21 - Modified: 2022-02-05 - URL: https://digitalshiftmedia.com/locations/fort-worth-seo/ Your Fort Worth Search Engine Optimization Experts! Let your Fort Worth Search Engine Optimization experts optimize your website so that you will have the tools you need to establish a bigger presence in the local Fort Worth market. Digital Shift performs website testing and strategically optimizes your business website by providing you effective insight into what you need to grow your business effectively and have a competitive advantage over your competition. Your locally optimized site will be tailored towards the search habits of your target audience to effectively attract customers. Professionally done site optimization can turn your website into a powerful conversion tool. When done poorly, it can hurt your brand and business in the long run. What Are Your Benefits with SEO? Search Engine Optimization is a crucial component of digital marketing. It requires research and planning before its implementation. What research do you have to do beforehand? First, you should understand what your target audience is searching for. This includes the popular keywords that are relevant to your business. By optimizing your site content with these keywords, it will help you rank organically on search engines.   Keywords will get a better understanding of the needs and wants of prospective customers. Keywords can be short or long; the longer the keyword or phrase, the more information you will have. For example, if you are a business selling jackets, it's likely you're selling a specific type of jacket such as a winter coat. Doing keyword searches will help you better find... --- ### Need Local Toronto SEO Experts? - Published: 2014-09-21 - Modified: 2022-02-11 - URL: https://digitalshiftmedia.com/locations/toronto/seo-expert/ Your Local Toronto SEO Experts As an SEO Toronto agency, Digital Shift has a professional and educated team of local Toronto SEO Experts ready to help your business. Our SEO Toronto packages are tailored to small and medium-sized businesses, delivering quality results. Clients have been extremely satisfied with our local SEO service packages. Digital Shift provides SEO expert services to fit all of your business needs. This page is here to help you understand SEO a little better - so keep reading if you need more information! Search Engine Optimization (SEO) What is it Search Engine Optimization? SEO is about improving your website's visibility using Search Engines. In other words, how do keyword optimization help your site's pages are in order to increase your chances of getting to the top of the page of search queries? The goal of SEO is to get your website to the top of Google's, Bing's, Yahoo's, or other Search Engine's search results. The idea behind this strategy is, the higher you are ranking, the more likely you are to get people to click on your website. The more people that click on your website, the more likely you are to getting someone to convert as a customer! At the end of the day - we all want more customers! More customers mean more revenue and more profits for your business! Is SEO Difficult? Local Toronto SEO Experts may have varying opinions, but the quick answer is that it really depends on the level of knowledge... --- ### Austin SEO Services - Published: 2014-09-21 - Modified: 2022-02-05 - URL: https://digitalshiftmedia.com/locations/austin-seo/ SEO Austin-based Digital Marketing Agency Digital Shift Media is located in Austin - and helps companies with their SEO. It is important for today's businesses to understand how search engines operate, and how they are ranking businesses on search engines. Digital Shift is your SEO Austin expert - and wants to help you get to the top of search engine results! We compete in a similar market that you do - which means we understand what customers are searching for on the internet! What is SEO? SEO stands for Search Engine Optimization (duh! ). Just kidding of course! But this is something that you need to learn about, and get ahead of your competitors on. 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Have you recently started a new business? Or are you looking to make a better impression on the internet? Whatever your needs are - from revamping an existing website to needing a website designed from scratch, we are here to help you!  Digital Shift Media is a digital marketing firm - specializing in web design and search engine optimization. Edmonton is where Digital Shift is headquartered for the convenience of those in the surrounding area. Check out some of the recent work and projects we have done, and see the web designs that our customers are happy with! Don't take our word for it, check out what they have to say for yourself! Why Digital Shift? These are just a few reasons why you should trust Digital Shift with your new Web Design Project: Our websites are custom designed for your business' needs We integrate social media (i. e Facebook, Twitter, LinkedIn, etc. ) with your website This helps with client interaction and increasing traffic to your website Ensure that your website not only looks good, but it is keyword optimized for increased SEO rankings What is SEO? Visit SEO Professional for more information. We have been around since 2007, and our main goal is to make you happy as our customer If you're not happy - we're not happy We offer a Free 14-day trial to prove to you that we are your preferred Digital Marketing partner No obligations required, no money down. Not happy with us - end your engagement with us More information... --- ### Dallas SEO Services - Published: 2014-08-25 - Modified: 2022-02-05 - URL: https://digitalshiftmedia.com/locations/dallas-seo/ Your Dallas SEO Services Agency! Get qualified leads for your business with professional Dallas SEO services! As an affordable SEO company, Digital Shift has continuously provided affordable and quality SEO services to our loyal clients since 2007. If you're finding that your website is not performing as it should, we have services to help you to achieve your goals. As we strive for ultimate customer satisfaction, we take a look at what is necessary. We will never push you into services that you do not need.   First, Digital Shift gives you a free consultation. This includes a critical analysis of your website. We also answer any questions you may have regarding your website. For example, you may find that your website is not performing well with conversions. People are abandoning their shopping cart and you are not sure why. This can be due to lack of credibility on your website. People are not likely to give out their credit card information or any personal information if there is a chance of it leaking. Our Dallas SEO experts will tackle your problems step by step to turn your website into a conversion machine! Brief Overview Of Our SEO Services Local SEO starts with research. By knowing the competitiveness and search frequency of relevant keywords to your business, this allows us to give you the best advice possible. It also gives us an idea on how to get you a competitive edge over your competition. Our local SEO advice includes but is... --- ### San Antonio SEO Services - Published: 2014-08-25 - Modified: 2022-02-05 - URL: https://digitalshiftmedia.com/locations/san-antonio-seo/ A San Antonio SEO Company You Can Count On A great looking website is not enough! A professionally coded website optimized for SEO with the right tools and techniques delivers results. Are you looking to get more sales, not just leads? It all starts with the right business partners. We are Digital Shift and we will help you be seen and get connected. 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Get started today with a free consultation today. --- ### Houston SEO Services - Published: 2014-08-22 - Modified: 2022-02-05 - URL: https://digitalshiftmedia.com/locations/houston-seo/ Need A Houston SEO Professional? We are Digital Shift, a Houston SEO Professional Services company. Do you live in the Houston area and have you recently realized that your website traffic is not what it should be? Well, that could be because you weren't paying attention to your website SEO or its ranking! Digital Shift is a Houston SEO Professional service company, and we are here to help you get noticed on the internet! We have had major success in helping companies get their SEO rankings up. This is just an article that will help you understand what SEO is, and why you should care about it! What is SEO? Great question, glad you asked! SEO  stands for Search Engine Optimization. Your Search Engine Optimization ranking is determined by complex algorithms that Search Engines perform - to determine where your webpage should show up in search results. People in the digital industry call this the "organic" or unpaid search result ranking. Based on the things that you publish on your website and the keywords that you use, and how relevant articles and content is - is where your website will show up in search ranking. Of course, that is in layman's terms! SEO definition according to Wiki "Search Engine Optimization (SEO) is the process of affecting the visibility of a website or a web page in a search engine's "natural" or un-paid ("organic") search results. " Why should I care about SEO? 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Your Calgary Search Engine Optimization Professional will help you understand your strategic opportunity online. Keyword research is extremely important and understanding local and global search trends can be used strategically. With this in mind, you need to ensure that the keyword and phrases your local Calgary customers are using to find your business are reflected on your web pages.  Meet with us to chat about using a local company that understands the local Calgary market. Don't risk your business reputation on the possibility of irresponsible SEO practices. Digital Shift can help you: Better understand what prospective customers are searching for What keywords are being searched by specific audiences Provide insight into changes in search trends Optimize your website to target your audience Promote your website with citations and links Local SEO for Your Business Digital Shift will optimize your business website to the highest degree. We take into... --- ### Digital Shift® SEO in Calgary, Alberta - Published: 2007-08-26 - Modified: 2022-02-05 - URL: https://digitalshiftmedia.com/locations/calgary/ Digital Shift - Calgary SEO Company Digital Shift is a Calgary SEO Company specializing in providing Local SEO services and Google My Business management services for businesses and franchises located in Calgary, Alberta, and surrounding areas. Digital Shift uses data and search engine optimization to help generate leads and conversions for your business. Your company can count on our team to get search engine visibility using best practices and professional link building services. Check out our latest SEO case study, or contact us to learn more about how we can help your Calgary-based business. How We Can Help Your Calgary Business Digital Shift is a full-service Calgary digital marketing company that specializes in working with local services area businesses and business services. We offer more than your average Calgary SEO company through our customer-focused attitudes and professional service team with in-house graphics, landing page web design, search engine optimization, social media and paid advertising experts. If you're not getting the results you were promised, or expected, contact us for a complimentary analysis and to second marketing opinion. It's 100% FREE to you and there is no pressure or obligation. Calgary SEO Service Area Digital Shift specializes in providing data-driven SEO strategies for business services and home service businesses in Calgary, Alberta. Our team services all of Calgary including Arbour Lake, Signal Hill, Southwest Calgary, Southeast Calgary, Shanessy, Mckenzie Towne, and Northeast Calgary. Digital Shift also services the following surrounding areas: Airdrie, Balzac, Delacour, Conrich, Chestermere, Indus, De Winton, Priddis, Pirmez Creek, Bearspaw, Glenbow, and... --- ### Digital Shift® SEO in Kitchener, Ontario - Published: 2007-08-26 - Modified: 2022-02-05 - URL: https://digitalshiftmedia.com/locations/kitchener/ Digital Shift - Kitchener SEO Company As a Kitchener SEO Company, we use professional optimization strategies as well as work with Facebook Advertising and Google AdWords. Digital Marketing services for businesses in Kitchener-Waterloo and surrounding areas. We specialize in Local Search Engine Optimization (SEO) to get you to win new local customers. Contact Digital Shift to discover how we can help your business grow. Get started today with a complimentary consultation. We proudly service Kitchener-Waterloo, Breslau, New Dundee, Baden, New Hamburg, and surrounding communities. Digital Shift Strives to Provide The Best SEO Kitchener-Waterloo has to Offer! Find out why by booking your FREE 30-minute digital marketing strategy session. Speak directly with a Kitchener SEO Specialist about your online marketing requirements. There is no pressure or obligation after your online assessment.   We will even send you a complimentary SEO audit comparing you against a local competitor. Contact us today to speak directly to a Local Kitchener SEO Specialist. --- ### Digital Shift® SEO in Toronto, Ontario - Published: 2007-08-26 - Modified: 2022-02-05 - URL: https://digitalshiftmedia.com/locations/toronto/ - Services: Digital Marketing Are You Working with the Best Toronto SEO Company? Toronto SEO & Online Marketing is now a local business’ most effective and economical means to reach customers and prospects. Contact our Toronto SEO team to learn more about our services at Digital Shift. Marketing and advertising online are also the most accurate way to reach your target audience. Through target market research and data-driven planning, we are able to estimate the best possible way to reach your target market. We work directly with marketing managers as a business partner and digital marketing expert in Toronto, Ontario. Digital Shift has been helping businesses build their online strategy since 2007. Local SEO Services Toronto Digital Shift has been helping businesses grow and succeed in the online marketplace. Toronto SEO Services are right for you if you are a business or professional located in Toronto, Ontario. We are Passionate About Delivering Local SEO Results. Search engine optimization is the link between potential customers or clients and your online presence. Let us pave you a highway that will continue to provide efficient and effective results to you and your website! With the proper strategy and continuous maintenance, search engine optimization will continue to increase your traffic and maintain your position on search engines as your competition will try to strengthen their rankings. As Torontonians, we know the Toronto marketplace. Let us provide you with the expertise needed and attain the results you need to survive and grow! Benefits of Search Engine Optimization in Toronto A properly done search... --- ### Digital Shift® SEO in Edmonton, Alberta - Published: 2007-08-23 - Modified: 2022-01-29 - URL: https://digitalshiftmedia.com/locations/edmonton-seo/ Digital Shift - Edmonton SEO Company Digital Shift is an Edmonton SEO Company providing: Edmonton Local SEO, Edmonton Website Design, Digital Marketing, and PPC management services in Edmonton, Alberta. Contact Digital Shift to learn how we can help your Edmonton-based business win new customers using precise online targeting methods. There is no pressure or obligation after your online assessment. Contact us today to speak directly to an Edmonton SEO Specialist or check out our latest local SEO case study. Your Edmonton SEO Company! As an Edmonton SEO Company, we have been building optimized websites for clients since 2007. What's the purpose of a beautifully designed website if no one sees it? At Digital Shift, we have the expertise to transform your current website into a conversion machine! As each industry is different and requires a unique feel to their website, we work with you to provide the best results your website can get. Your website will sustain long-term results to get you more business! The Types Of Search Engine Optimization There are three types of SEO, each with unique features. First, there's Local SEO which is the optimization of your business for keywords specific to a location. Second, there's on-page SEO. On-page SEO is optimizing your web pages to be better indexed by search engines. Lastly, there's off-page SEO which involves putting in sufficient and great backlinks. All of these components work together to make your website rank higher and higher. Local SEO Again, local SEO is optimizing your businesses... ---