Archives: Digital Marketing Terms 22

call to action

What Is A Call to Action (CTA)? A CTA is an instruction to the audience in hopes of creating an immediate response. Using verbs such as “call now”, “find out more”, or “visit a store today” provokes the visitor to take an action after reading or viewing a video about your products and/or services. CTAs do not have to be demanding and can simply be a polite request. When used properly, CTAs can create a pattern of behavior that assists the custome…

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search engine marketing

What is Search Engine Marketing? Search Engine Marketing (SEM) is an online marketing practice. SEM is used to promote businesses via paid advertisements appearing on the results pages of search engines. The advertisers of search engine marketing companies bid on keywords that are relevant to specific search queries. The ranking system of Google Adwords is complex but does take into consideration the price of the bid. The result of the ranking sy…

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paid traffic

What is Paid Traffic? Paid traffic is any customer that visits your website after you have paid for advertising promotions. Many platforms offer paid traffic services including search engines, social media platforms, and media networks. One of the most common forms of paid traffic is Pay Per Click (PPC) advertising which utilizes Google Ad Words. Other types include Pay Per Acquisition (PPA) advertising, Cost per Thousand (CPM) impressions and ba…

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keyword density

What is Keyword Density? The Keyword Density is the comparison, in percentage, of a number of times a phrase or keyword appears on a webpage compared to the total amount of words on the page. In regards to SEO, keyword density is a factor in determining how relevant or irrelevant the web page is. If the keyword density is too high, the page can be considered spammy. You should aim to have your keyword density between 0.5% and 2.5%. By doing so, y…

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organic traffic

What is Organic Traffic? The definition of Organic Traffic is the number of visitors that are directly from a search engine’s search results. Rankings found naturally, or organically, are ones that are not promoted via advertising, but rather ranked by the search engines on the basis of popularity and relevance. Visitors can click on the organic search results just below the advertisements and map results in these search engines. Again, results f…

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