Archives: Digital Marketing Terms 25

Search Engine Optimization

What Is Search Engine Optimization? The goal of Search Engine Optimization or SEO is to increase the ranking of a particular website on the SERP (search engine results page) produced by search engines such as Google, Bing, and Yahoo. The ranking of the website, or where the website sits in relation to other results for any given search query, will affect the amount of traffic it experiences. Your ranking will be different for different search que…

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quality score

What Is Quality Score? Quality score is a metric used by Google to help identify which ads to place in the SERP (search engine results page). They use the quality score to measure the relevance and effectiveness of a landing page of an ad. How is Quality Score Calculated? The quality score is calculated using the following factors: Click-through rate – the rate by which people click on your paid ads Relevance of keywords (in relation to the searc…

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What is a Backlink? A backlink, or inbound link, is essentially a citation to another resource. A backlink, when clicked, connects the user from some other website to the web resource, which may be a website, web page, or web directory. Backlinks are used in Search Engine Optimization or SEO. Backlinks are used as an off page technique to increase the ranking of a website in a search engines results. Having links to other resources is an on page…

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average session duration

What is Average Session Duration? Average session duration is a measurement of the average amount of time a user spends on a session. A ‘session’ is the length of time where a user is actively engaged with a website. If there is a high bounce rate for a particular website, it is likely to have a low average session duration. As the average session duration increases, it is likely that more pages will be visited during a particular session. Averag…

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mobile ad

What is a Mobile Ad? A mobile ad is an advertisement that appears on a mobile device such as a smartphone, tablet or PDA. Much of mobile advertising is targeted to mobile phones. These ads are often rich with media and are quickly becoming more engaging, often using videos to communicate their message. A mobile advertisements effectiveness can be measured by views,  click through rates, click-to-call rates, and conversion rates. Two main models a…

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