Archives: Digital Marketing Terms 28

pay per click

Pay-Per-Click (PPC) is the same as Cost-per-Click (CPC). 

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CPC or Cost Per Click is the most common bid type. It simply means that you pay when someone clicks on your ad. In most advertising platform including Facebook Ads and Google Adwords, you can set the maximum cost per click. For instance, if you set your Google Adwords CPC to a maximum of $3 you are setting a maximum bid amount that will not be exceeded. Advertisers will set maximum based on their research and the maximum willingness to pay. Setti…

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anchor text

What is Anchor Text Mean? An Anchor text is the text portion associated with a hyperlink on a web page. For example, the words Digital Shift can be used as a link to and be clickable. This is done by simply creating a link using your software or content management platform such as WordPresss. In the example above we created an anchor text for the “WordPress” with the following code <a href=””…

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