What Does SEO Strategy Mean in 2016?
Today SEO must be white hat and not violate any platforms terms of service. Doing this can lead to a search engine penalty. In fact, Google has added algorithm updates to eliminate black hat and grey hat techniques. They make search engine updates frequently and announce major releases when they detect problems. Search Engines have enough resources to eliminate search engine hacks in the long-run. Search happens almost everywhere now. Search happens on social networks, community websites, and of course, search engines. Google Maps and iTunes also have functions. Digital Shift‘s approach is to provide a complete overview of where your ideal customers are searching online and what motivates them to use that service.
- Search Today Is Mobile: Search capabilities of mobile phones are used the most frequently.
- Data is Structural: Search Marketing needs to be aware of user optimization and data structural.
- SEO is Technical: The technical elements matter more today, but they also have to be used within the guidelines of the search engines.
What Motivates User Searchers?
Users want relevant results quickly. Understanding the mindset of the searcher is of most importance.
What Motivates Search Engine Bots?
Google aims to provide relevant and popular results to the searcher. So that they can get more revenue from actions or clicks. Search engines try to satisfy the searcher.
What Motivates Businesses?
You as the business owner want to be first and get in front of your customers so that they become aware of your product and service. The aim is the qualify the searcher as a qualified customers and, ultimately, for them to make a transaction with you.