Our SEO Case Study
SEO Case Study Client: Premium Carpet & Upholstery Cleaning
Our latest SEO case study is on Premium Carpet & Upholstery Cleaning. Premium Carpet & Upholstery Cleaning is an Edmonton-based carpet and upholstery cleaning specialist. They offer much more than just professional service, leading technology, and 100% green cleaning products. Premium Carpet & Upholster Cleaning is Industry Recognized, Certified, and the First and Only WoolSafe-Approved Service Provider Company in Central and Northern Alberta.
Premium Carpet & Upholstery Cleaning is committed to servicing its customer to the highest level of satisfaction by paying close attention to every detail. They will certainly ensure that your carpets and upholstery look like new before they leave. The company’s commitment to service is bar none, and they also provide complimentary in-home quotes. You can visit them online by navigating to http://premiumcarpetcleaning.ca.
In this marketing case analysis, the company’s primary industry is carpet cleaning. This makes Premium Carpet & Upholstery Cleaning 1 of 151 carpet cleaning companies listed in the Edmonton Yellow Pages.
- Business To Show On The First Page Of Google For Our Services
- Business To Display in Google Maps (Google Local Search Snak Pak)
- Need Help With Creating Content Each Month
- Website To Be “Sharable”
- Need Help Setting Up Google AdWords Properly
Premium Carpet & Upholstery Cleaning’s website was created in-house on a do-it-yourself platform. The content of the website was strong, with great images, but we found that it was missing meta tags, title tags, as well as other search engine optimization components. This lead us to create a new website design that was user-centric with a focus on solving the visitors’ problem. The website used the company’s colour scheme and improved mobile responsiveness and “sharability.”
Digital Shift also reviewed the content and images to ensure that the keywords that mattered were optimized. We conducted a keyword research analysis and looked at local search frequency and competitiveness in Edmonton, Alberta. We compared this data to previous seo case study examples which allowed us to focus our content writing on keywords that prospective customers were searching most frequently.
Premium Carpet & Upholstery Cleaning’s website had great content, but there were a few areas that needed to be enhanced. Our team decided to create an individual service page for each of Premium Carpet & Upholstery Cleaning’s services to provide additional details and information. This also allowed us to better optimize each service page. A site map was also added and submitted to search engines to help them better understand page importance and structure.
Schema Mark Up
Digital Shift added business information to help search engines better understand the company website (name, business hours, location, etc). This markup is very important to search engines, including Google.
Local SEO Citation Building
After completing an SEO audit we found that there was room for improvement. Digital Shift picked top directories in addition to niche and local directories to submit Premium Carpet & Upholstery Cleaning’s information to. The new business directory listings allowed new audiences to find the company as well as increase the online businesses authority.
To ensure continued marketing success for Premium Carpet & Upholstery Cleaning, we provided training in Google AdWords. Digital Shift helped with PPC Set-up and training, campaign management, and landing page creation to increase conversion rates. Previously, the PPC campaign was sending users to the home page, which wasn’t the most effective use of Pay-Per-Click dollars. By showing Premium Carpet & Upholstery Cleaning how to manage keywords, landing pages, and other campaign elements, we were able to create a better managed and easily maintainable AdWords account.
A Local SEO Strategy was decided for this business because:
- This local company relies on phone calls and in-store visits to get new clients
- The new website will have Google Maps integrated into it, which allows people to get directions quickly
- The company saw the value of redesigning its website to be mobile responsive
- Local SEO
- New Responsive Website
- Keyword Analysis & On-page SEO
Search Engine Ranking Results
Digital Shift delivered results that exceeded expectations!
Number two ranking in maps for “Cleaning and Upholstery Edmonton”
Number two ranking in maps for “Cleaning and Upholstery”
The results from this marketing case study stress how important it is to rank higher in Google Maps. If you are in the top 3 positions you will automatically show up above the fold for most devices or at the very least near the top of the page. Furthermore, a top position in Maps is extremely important because it provides customers with the opportunity to access your website or even get directions. Combine this with mobile friendly access, and people will be able to look up directions for your business on the go. If they are in a hurry chances are they won’t scroll past the first page when making their selection. Therefore, our SEO case study has shown the importance of appearing as high as possible for search ranking results.
Premium Carpet & Upholstery Cleaning is ranking in the number two position for “Steam Carpet Cleaning Edmonton”
Premium Carpet & Upholstery Cleaning is ranking in number four position on the first page for “steam carpet cleaning”
In this marketing case study example, Premium Carpet & Upholstery Cleaning is appearing much higher in the search results for “steam carpet cleaning” and “steam carpet cleaning Edmonton.” It is as high as number two in search engine rankings for “steam carpet cleaning Edmonton.” These results are drastic improvements on their rankings before they started working with Digital Shift. The Business is also showing on the first page of Google Search Results for “Carpet Cleaning Edmonton” as well as “Steam Cleaner Edmonton.”
Importance of Search Engine Ranking Results
It is extremely important knowing how to increase organic traffic to your website. One of the best ways to increase web traffic is through higher ranking in search engine results. Customers are more likely to visit your web page if you are in the top 5 positions on the first page in a Google search results. Therefore, higher search engine rankings mean higher web traffic. By generating more traffic to your website, you have a better chance to educate your customers as to how you can help solve their problem. The emphasis in the local SEO case study on Premium Carpet & Upholstery Cleaning was on increasing customer visibility. This increased visibility was extremely beneficial for the carpet cleaning company since it is such a competitive industry in the Edmonton area.