In this day and age, HVAC companies have found it necessary to create a strong online presence in order to stay competitive. But a good-looking website is not enough. Search engine optimization (SEO) must be implemented to gain visibility and improve your search engine results pages (SERPs) ranking.
Look at it this way, if you have a great looking store but it lacks signs or ads, no one will find your business. This is exactly what a website without SEO is like. SEO for HVAC services helps get your business seen by targeted traffic. Our SEO service helps you optimize critical keywords on your website, and we also monitor your competitors to ensure you're at the top. This improves your HVAC company's awareness, credibility, traffic and ultimately brings new business!
Local SEO is an essential part of an HVAC company's marketing strategy. More than 7/10 people will use search engines to find companies and contractors in their region. Local SEO is the link between those localized searches and your business. Basically, Local SEO for HVAC utilizes local keywords and works to increase your business' ranking on search engine results pages in the locations that you want it to. For example, if a Dallas homeowner is looking to repair their air conditioner, they would search “Dallas Air Conditioner Repair” in Google Search. Companies who have done local SEO for these keywords will appear on the first page of the Google search. This is the power of SEO.
Our HVAC SEO packages include:
Our focus is on the client. We earn our business through hard work and by creating long-term relationships with professionals like you. Our business grows when yours does. That's why at Digital Shift, we’re on your team and want to see your business succeed. We work together with you to help you reach your SEO goals. We’ll update you as often or as little as you please, but you’ll always have the comfort of knowing that you have full access to your reports and information anytime you like—we pride ourselves on our full transparency. Here are the benefits you gain for choosing Digital Shift for HVAC SEO:
If you aren't getting the leads you want from your HVAC company's online presence, we have you covered! Digital Shift will work with you to get your business seen online and connected with customers. Our team of experts will take the time to learn about your company and the problems it's facing. Then a unique strategy for your business will be created and implemented to bring you the best results.
If this is your first time learning about SEO, or you've heard the term before but aren't sure how it can really impact your business, we've outlined some common questions below. Our team is also happy to chat with you one-on-one. You can either apply to be part of our SEO program today, or give us a call.
SEO, which stands for search engine optimization, is the process of preparing your website, social media accounts and Google My Business account so your online presence can be more easily found by search engines—namely, Google. This is done in a few ways, but usually SEO is broken down into two areas, on-page and off-page SEO.
On-page SEO includes anything that can be found directly on your website. This means formatting your website and incorporating helpful keywords into the content—including pages and blogs—to help you rank better. These keywords are like clues Google uses to see if your website is trustworthy, authoritative and useful for searchers. Although no one completely knows how the Google algorithm works, it uses a “search engine crawler” to scan through online content, and pulls up results that match the search query best. Ensuring your HVAC content includes keywords and topics searchers are looking for is paramount to increasing your online visibility.
On the other hand, off-page SEO includes anything that you don't directly control on your page, but will help improve your site's authority. Usually, this takes the form of backlinks. These types of links are placed on other websites that connect to your content. Google deems backlinks as authoritative because they illustrate that another user thinks your content is reliable.
A website without SEO is essentially invisible to Google. How are prospects and leads supposed to find you if you don't show up in a Google search? In this day and age, search engine rankings are increasingly important. Most consumers don't look past Google's first page when it comes to finding businesses and websites they trust. This coveted first-page spot captures 71% of clicks on average, with recent years being as high as 92%. If your competitors are ranking and you're not, it'll be very difficult to gain clicks. Clicks lead to booked jobs and paying customers. Organic traffic also has significantly higher conversion rates—since consumers deem organic search results as more trustworthy than paid Google Ads.
At Digital Shift, we know that each company is entirely unique. Your current marketing strategy has its own strengths and weaknesses, and we're here to boost your strengths and get rid of your weaknesses so you can improve your bottom line. We'll work with you to develop an HVAC marketing strategy that will resonate with your target audience, improve your online visibility and land you on Google's first page.
We have a team of experts who will work tirelessly to elevate your website, social media presence and Google My Business account. Our content creators are highly skilled at developing valuable content that skillfully integrates best SEO practices. Meanwhile, our SEO analysts will do a deep-dive into your local SEO and find the best keywords to get your site ranking. We'll also ensure your Google My Business account is optimized for the best user experience possible—including highlighting positive online reviews, and maintaining your brand reputation by addressing all customer reviews. We'll post to your social channels to improve brand recognition and help you build a loyal following.
At Digital Shift, we're your one-stop-shop solution for your digital marketing campaign. When you partner with us, you invest in your future growth.
Not at all! Like we said, each company is different, so your marketing campaign will be different as well. Since each of our clients gets a dedicated account manager, we're also able to pivot and adjust your strategy as your needs change. We keep our pulse on updates to the Google algorithm and are consistently researching the best ways to get your website ranking—while remaining inline with Google's Terms of Service.
At Digital Shift, we'll handle every aspect of your SEO campaign. Whether this means revamping your landing pages, so they're more visible to Google, providing monthly long-form blogs that boost your brand authority, and/or running a backlinking campaign to improve your website authority. We'll tailor a strategy to perfectly suit your marketing needs. To learn more about our full range of services, we invite you to give us a call today.
We offer month-to-month contracts. This means that you only continue to pay for our services as long as you see results. (Yes, we're that confident you'll be happy with our services!) Transparency is key for our company, which is why we offer upfront pricing with no long-term commitment. Earning trust, and your business, by providing consistent results is our top priority.
Organic search results are a long-term strategy. Content that has been optimized can take between 6 and 9 months to start ranking—depending on how competitive the keywords are. This might sound like a long time, and you may be thinking: “Why wouldn't I just pay for Google Ads?” While it's true that search ads have more immediate returns, the benefits do not last. Not to mention, Google Ads are very expensive. You're paying for the top spots on Google's first page, after all!
SEO has a far greater return on investment than pay-per-click ads (PPC). Once your content starts to rank, more and more consumers will click on it. Organic search traffic tells Google your website is authoritative, so your content continues to rank. It's a positive feedback loop offering long-term results. Also, as we mentioned earlier, organic search results are more trusted by consumers than ads. Your advertisements might be skipped in favour of the top-ranking organic results!
That said, PPC has its place. It's an excellent tool for helping new businesses—or companies that don't have a very good online presence—make a splash on Google. What gives pay-per-click ads an edge is novelty. If a prospect saw your advertisement and skipped over it the first time, they're likely to do so again if nothing changes. Also, PPC is an excellent opportunity to run A/B tests to see what truly resonates with your clients. To get the most out of your digital marketing strategy, we suggest a multi-pronged approach that includes using SEO to boost your organic search visibility and PPC to get your company's name out there. Our company is capable of handling both as part of your overall HVAC marketing plan.
Our company works with clients of all different sizes, so if you're a startup or a small HVAC business looking to expand, you've come to the right place. We specialize in working with home service industries, and we've helped hundreds of people just like you experience tremendous growth. Don't believe us? Check out this case study about Mr. Rooter Plumbing of Edmonton. Since partnering with Digital Shift in 2018, the business' clicks have increased by 225%, it's calls have gone up by 217%, and—most importantly—its revenue has increased by 560%. (Yes, you read that right!) We helped a two-truck business go to a 12-truck business in only a few years.
Are you ready to take your digital marketing strategy to the next level with the help of the experts at Digital Shift? With our HVAC SEO services, you take care of your HVAC business, and we take care of everything else. If you're looking for HVAC SEO, look no further! We offer fully managed HVAC marketing services to generate online leads for you. Let us take care of your SEO for HVAC leads, and watch your business steadily grow—booking more jobs, increasing sales and boosting your bottom line.
Experience the Digital Shift Advantage and contact us today for a no-obligation 30-minute strategy session and receive a 100% free HVAC digital marketing roadmap for your business.