After identifying the most valuable keywords in the Dallas market, Digital Shift performed an initial heatmap scan to evaluate the current Google Maps positions. Aire Serv of Dallas was presented with an opportunity to increase its rank and leads from Google Maps.
After several months of work, the rankings significantly increased, and the Digital Shift team expanded the map scan area to focus on further growth.
The average rank in the area increased to 1.83, which allows Aire Serv of Dallas to dominate the market for ac repair by being at the top of maps and capturing the attention of prospective customers.
The increase in position results in a 971% increase in Google Business Profile impressions and a 762% increase in Google Business Profile interactions compared to last year.
The Digital Shift team increased the rankings on both Google Maps and Google Organic for multiple highly desirable keywords for which Aire Serv of Dallas previously had no or limited presence.
This increase in top Google positions in the search results from the local SEO work performed significantly increased click-through rates and lead flow.