There are many ways of going about ranking on Google. For instance, you’ll want to focus on your content, ensure professionalism on your website and the presence of the right keywords in the right amount.
We’re not going to lie, Google is awfully picky. And we get it, they want to deliver the most reliable information for those using their search engine. So if you want to build your credibility and reliability with Google, backlinks are critical to your success.
Whenever you’re reading through a blog or article, you probably run into highlighted text that you can click on to take you to a separate link. That highlighted text “backlinks” to another website, for example. You want this to be your website and here’s why.
Whenever a credible website (the more authority the better) backlinks to one of your pages it makes you look good to Google. The more websites reference your pages, the more you start to look like an authority to search engines. The more authority your website has, the higher you end up ranking on Google searches. Get all your SEO right and you’re ranked number one. It’s absolutely realistic to rank first on the Google results page as long as you have the know-how or the team of experts to get you there.
It’s very important to do this the right way, however. There are plenty of sneaky tricks that one can use to rank on Google and cheat the backlink system - but they never work in the long run.
As a matter of fact, as soon as they’re detected your website could be penalized. It would be incredibly hard to bounce back from something like this and regain trustworthiness for your website. A professional digital marketing company will help you build links the right way - in the industry, we call these best practices “white hat” methods (as opposed to “black hat” which are risky).
As wonderful as your content may be, if no one knows about it, no one is backlinking to it. Sometimes it takes a very tactful push to let higher authority websites know that you’ve got some great content that you’d like to be backlinked. The outreach process is probably the most tedious part out of link building simply because of the rejection along the way. This part of the work involves reaching out to all sorts of potential websites that might add credibility to yours whether it’s messaging an influencer or emailing the press - there are many ways to go about it. Either way, you need to make various contacts in order to move this process along and it’s not always easy.
You need to have a tough spine and be able to keep going through the list of “No’s” until you get the “Yes” that you want. This is incredibly tricky to do on your own, especially if you aren’t sure what websites or bloggers have good domain authority and you don’t know how to approach them. Some are more receptive than others.
This is where it makes sense to have someone who’s successfully built links in the past help you out. If not for the expertise in acquiring a backlink then at least for the time that it saves. To reach out to all these websites and bloggers individually you’d be spending hours upon hours. You’d probably also become quite disheartened after hearing your tenth “No”. We offer this as a professional service. We can get past the rejection and through to the results your business needs. Our skills and experience allow us to do it much quicker than someone who hasn’t done it before.
Even if you’ve got great content to reference a blogger might not be currently writing anything related to what you’d like to share and would have to really put quite a bit of effort into including it. One way that we make it easier for websites to backlink to our sites is by agreeing to write new content for their audience.
Here’s how this usually works:
First, we get in touch with one of the websites that has agreed to backlink us through a blog or article. We finalize a topic or produce an article outline that’s agreed upon before beginning the writing. Our content writers get to work on the written piece and include a backlink to your website within the body of the written piece. They’ll also include a few backlinks to some other credible sources - this is important to do because it makes what we’re doing less obvious and also places your website among other high authority names. It’s great for your credibility!
The main point of this particular strategy is to get in front of other people's audiences and to educate them about a topic that relates to your core services. This allows you to demonstrate your expertise and authority about the topic and they look good by providing their audience with valuable information. It’s a win-win situation.
The best part is that we’ll outreach, write content and get it posted to where it will give you the most bang for your buck. You’ll be able to see tangible results once your backlinks increase. And soon enough, you’ll be awfully pleased to see your company on the first page when you Google yourself. The best part of this? It takes no effort on your part - you can sit back and let us do the work.
We’ve made it pretty clear that having someone who really knows the intricacies of SEO to guide your Google ranking to the top. But there are many companies that are capable of doing this - how do you know that Digital Shift is your perfect match?
We think it’s a clear choice - here are a few things to consider.
All in all, it’s really tough to build any credibility with search engines when other pages do not refer to any of your content. Even if what you’re posting to your channels is quality stuff, it can easily slip under the radar. It’s unfortunate. We don’t make the rules but we certainly understand them and know exactly what to do to ensure that your content (whether created by you or us) gets the recognition it deserves and ultimately - reaches the eyes of your potential customers.
We’re waiting for your call. You can reach out to us to chat about your business. Don’t worry, no one will pressure you - we’re here to help only if you decide that we’re the right company for you. In order to help you make that decision, we provide you with a free quote as well as a free strategy session to let you know where you’re going wrong and we’ve identified room for improvement. So what are you waiting for?