Yes, search engine optimization (SEO) for home inspectors is worth it. But more than that, it's an absolute necessity if you want to keep growing your home inspection business and outpace your competitors. Have you ever Googled the name of your real estate inspection business and then had to scroll, and scroll... and scroll some more... before you finally found a link to your website? That's not a good sign. The fact is that about 28% of clicks go to the first organic search result, and it diminishes dramatically from there — the fifth result only gets 2.7% of clicks, and just 0.78% of searchers will click a link on the second page of results.
Traditional marketing and word-of-mouth just doesn’t cut it anymore. It's no coincidence that your competitors appear higher up on search engine results pages (SERPs) — it's because they're leveraging home inspector SEO to their advantage. The upside is that Digital Shift has a proven SEO for home inspectors strategy that can beat out the competition and get you ranking higher so you get your fair share of clicks from home buyers who need your services and are ready to hire you.
Stop sitting around waiting for potential clients to call and spend more time in the field enjoying your work with Digital Shift's effective, proven home inspector SEO strategy to increase your online visibility and local referrals.
Do you wish you were doing more house inspections in neighborhoods with high-value real estate, or wonder why you never seem to get calls from the small towns and communities that are near to your main city and within your service area? There's a simple reason: your website is not optimized for those specific areas, so Google, Bing, and other search engines don't recognize it as a search result when a client in those areas enters in search terms that are relevant to your business.
Local SEO is about convincing search engines that your local business website is relevant to potential clients in your area, so you are high up in local search rankings. Digital Shift can solve that problem with geo pages and other SEO tactics that will signal to Google that searchers in those areas will be well-served by finding out about your website. Our GPS reporting technology pinpoints your location and rates your search engine rankings for various keywords, showing you improvement month after month as you gain traction in the parts of your service area that you want to target most.
Your Google My Business (GMB) listing is a major factor in business growth for small businesses and major corporations alike. But you can't just "set it and forget it" — it needs to be optimized and constantly maintained. Digital Shift will manage your GMB listing for you, including responding to all customer reviews to encourage engagement and replying to queries.
We'll also take care of posts to your social media — this could be a paid Facebook ad, a boosted post, or another form of social media management and marketing materials. Your social media accounts can take a surprising amount of time, effort, and expertise to keep them running smoothly, but you don't have to worry about it when Digital Shift is getting the job done for you.
You probably already know how important it is to have informative, clear content on the landing page of your home inspection website that describes your services and the advantages of hiring you, but you're missing out on a big opportunity for keyword optimization if you're not regularly adding blog posts and other optimized pages to your site.
Blogs give a website visitor something engaging to read, but they're not the only ones using that information — Google's algorithm picks up on the keywords in blog posts and uses them to determine that your professional website is a credible, authoritative voice in your industry. That gets you ranking higher, which means consistent clicks that go a long way toward accomplishing your growth goals. Don't have the time to write keyword optimized blog posts on a regular basis? No problem — Digital Shift's in-house content writing team will handle it for you and get them posted with your approval.
At Digital Shift, we specialize in local marketing and SEO service for home services businesses, including your home inspection company. We help home inspectors attract more local customers with free organic leads through Google search and social media. This allows you to get more brand awareness and leads for less, compared to using an online advertising strategy alone.
If you are not confident that your search engine optimization is delivering results, contact us for a free, no-pressure, no-obligation assessment and receive a digital marketing success roadmap to take your home inspections business to the next level.
Do you have some questions on your mind about SEO for house inspection businesses, or just SEO in general? Give us a call right now to speak directly with a digital marketing expert and get the answers you need to make an informed decision about what's best for your business growth. Or, check out our answers to some common home inspector SEO questions below.
The increases in sales and call volumes are among the most critical metrics, because those are the factors that pad your revenue stream. We also monitor your Google Analytics, organic traffic, keyword rankings, Google My Business listing, monthly search volume, bounce rate, backlinks, and numerous other SEO metrics. That being said, the most important measure of success is whether we're able to meet or exceed your goals for SEO — and we're confident we can do exactly that.
That's difficult to say without knowing more about your particular situation, because there are so many factors involved in Google rankings and home inspection marketing. Those factors include your online footprint, the level of competition in your area, and the size of the area you serve. That being said, a business owner in the home inspection industry can generally expect to see noticeable results within about 3 to 6 months. The results are cumulative, so your 12-month results will be a marked improvement over 6-month results.
We could just give you a general list of keywords related to home inspector SEO, but that's basically meaningless. You need to know the exact keywords that potential customers in your local area are searching for, and Digital Shift can use smart keyword research to uncover that information for you. Once we know, we have a plan to get your site optimized so local homebuyers can find you.
They are both important parts of online marketing strategy with differing results. Pay-per-click (PPC) ads are paid advertisements that appear on search results pages, such as Google Adwords. SEO effort is focused on increasing your organic search ranking. Many people will skip right over paid ads and go straight to the first few organic results, so if you aren't using SEO, you'll be missing out on a significant amount of website traffic.
With transparent and result orientated business practices, it's no wonder that home services businesses trust Digital Shift as their SEO partner. Have complete confidence and peace of mind knowing that your business is professionally optimized and monitored daily.
Have questions? Contact us today for a no-pressure, no-obligation consultation with a local marketing expert.