Whether you've just launched a fencing business or you've been in the fencing industry for years and want to expand your current operations, it's almost impossible to grow without a comprehensive SEO strategy. In this digital age, nearly everyone uses their laptops, smartphones and tablets to look for products and services online. This means that without an online presence, you're unlikely to connect with customers who need your services.
Maybe you’re already employing a digital marketing agency, but you're just not seeing the growth you need. Or perhaps you've been advised to pursue paid ads. While pay-per-click ads and Google Ads certainly have their place in a marketing strategy, they simply don't have the conversion power that organic search does.
Why is that, you may ask? It's because organic search results are vastly more trustworthy than advertisements because potential customers perceive organic search results to be more authoritative and authentic—and so does Google. Search engine optimization is the best way to give your website a boost and start ranking on Google's coveted top spot.
Yet, getting to that top-spot is no easy feat. As a business owner, you're aware how much competition faces your fence company in your service area alone—let alone the entire internet. How are you supposed to stand out from the crowd? No matter how professional your fence contractors are or how much you prioritize customer service, you still need a competitive edge for your fencing business to be successful. And that is where fence SEO comes in.
Now more than ever, your online presence is key to building brand authority, converting prospects into paying customers and ultimately boosting your bottom line. Not to mention, your plate is already full running your fencing business—you don't have time to educate yourself about SEO, SMM, PPC or any of the other acronyms thrown around by digital marketing experts on the daily. And you shouldn't have to! Your job is doing what you do best: running a successful fencing company and making your clients happy with your outstanding fence installation and repair services. Our job is to tackle your marketing efforts and give you peace of mind that your website is getting in front of your target audience.
Since 2007, our company has helped hundreds of business owners—predominantly in the home service industry—expand their businesses and find the financial success they're looking for. We've worked hard over the years to learn everything there is to know about the Google algorithm (and it's many updates), SEO best practices and content marketing. When you hire our team of experts to handle your fence SEO, you can rest assured you've hired the best.
Our methods are tried and true. Over the years, we've honed our skills and developed a process that works. In fact, we're so confident that if you have us in your corner, then your fencing business will grow—that we guarantee it.
Does that sound too good to be true? No problem. Take a look at our client case studies to see just how much we've helped other business owners, just like you, grow their businesses and increase their revenue.
Our marketing for fence companies package includes everything you need to make a splash online, increase your qualified leads and connect with potential clients. But what does that actually look like? Here's a breakdown of the primary services we offer.
Search engine optimization campaigns are our bread and butter. They're what we are known for across North America, and for good reason. Our methods are designed to boost your search engine rankings. We do this through a few different ways. The first way is to integrate targeted short and long-tail keywords into your online content, so your site is pulled up during relevant search queries. By writing quality content that also includes the right keywords, we essentially tell Google that your content is reliable and useful to a searcher.
Another on-page SEO technique we employ to boost your search engine rankings is to optimize your website, so it is user-friendly and "liked" by Google. There are certain factors Google prefers, such as lots of images, quick loading times and properly organized content. Since the search engine employs "web crawlers" to search websites quickly and pull up relevant content to answer a query, it's important your website is laid out properly in order for Google to "read" it better.
Our secret weapon is utilizing local SEO. This practice involves using geo-targeted keywords, so you're able to directly reach consumers in your geographical area. We can go as focused as your local community, and as broad as your province or state. This helps to reduce the level of online competition your fence business faces. Instead of competing with every fencing company on the internet, you only compete with those directly in your service area.
In addition to on-page SEO efforts, like optimizing your content and website, we also integrate off-page SEO into your digital marketing strategy. This involves back link campaigns—where we connect with authoritative websites to host links to your site. This reinforces your brand's authority and improves search rankings.
Ready to get a jump on fencing company SEO? We're here to help; our SEO experts put together a list of keywords you can start integrating into your content today:
A key part of any digital marketing strategy involves optimizing your Google My Business listing. This tool not only helps improve your search engine and Google Maps ranking, but it also provides important value for your customer. By outfitting your Google My Business listing, including well-written business directories and descriptions, you further "prove" to Google that your fencing business is legitimate and trustworthy.
Additionally, it's incredibly important to maximize your listing by using online reviews on GMB. Most consumers will check a business' online reviews before making a purchase decision. That's why it's important to encourage your clients to leave reviews—and to reply to both negative and positive reviews. Brand reputation management is something that the team at Digital Shift is more than happy to help you with.
A strategic marketing strategy goes hand-in-hand with search engine optimization. Creating interesting, informative and relevant content increases your brand authority and demonstrates expertise. Additionally, content marketing is the perfect way to usher clients through the sales funnel. Top of funnel content, such as blog posts, encourages clients to build a reputation with your brand. Meanwhile, service pages and landing pages serve as mid to end-of-funnel copy designed to convert searchers into paying customers.
What is your current social media strategy? Do you even have one? It's all too easy to post to your social channels without considering your end goal, and how to get there. At Digital Shift, our social media experts can help elevate your brand and build meaningful connections with your clients by expanding your consumer base organically.
We can also help you come up with conversion driven copy that your target markets will consume while scrolling through Facebook or Instagram. With Google Analytics and Facebook Ads, we can target your ideal customers in a way that truly resonates with them.
Facebook Ads are the advertisements that pop up in your social feed or along the edges of the platform. One of the greatest benefits of Facebook Ads is that you can create incredibly specific ads geared towards a highly niched target market or demographic. This is also useful for retargeting, as you can place your ads directly where your prospects are.
Finally, while we stand behind the conversion power of SEO, our team understands there is a time and place for paid advertisements. We can develop, implement and track a paid ads campaign that gets your fence company’s name out there during a Google search and encourages potential customers to click. We'll help research the right keywords to invest in your niche, and integrate paid ads seamlessly into your online marketing campaign.
One of the most commonly used advertising platforms is Google Ads, which is also called Google Adwords. This is where Google charges you to rank for a certain search term. Usually, you pay per the amount of clicks you get on your link. Since you're paying for the keywords, the main benefit of this campaign is that you'll also be guaranteed to wind up on the first page.
Our company always puts the needs of our clients first. We genuinely want to see business owners succeed—which is why we offer a free consultation. While we hope to build a long-term relationship with you, ultimately it's our hope that you will learn something valuable from our consultation that will help you reach your business goals.
Should you decide to partner with us, you can expect:
With so many digital marketing agencies to choose from, it's not just our SEO expertise and comprehensive marketing knowledge that sets us apart from the competition. It's also our customer focus. We're not in the business of one-size-fits-all marketing solutions. Instead, we actually take time to listen to what you need, and make a unique plan based on your specific goals. We know building long-term relationships takes work, and we're more than willing to put in the effort to secure your business and happiness.
Are you ready to take your digital marketing efforts to the next level? At Digital Shift, we have the expertise, years of experience and most cutting-edge SEO tools required to ensure we develop a fencing company SEO strategy that works. We'll get you tangible results with less ad spend, so you can sit back and watch your bottom line grow.
To learn more about what we can do for you, or to simply get a better understanding of how SEO can benefit your fencing business, we invite you to book a call with one of our experts today. You can reach us at (888) 380-2260. Alternatively, you can fill out our quote request form.