Whether you're a pool builder or your company focuses on pool repair and pool cleaning, you know how challenging the pool industry can be. It's hard work with thin margins, so you need to constantly attract new clients if you want to experience long-term, sustainable business growth. That's a difficult task that never really ends, but there's something that can ease the burden significantly: search engine optimization (SEO).
But not just any search engine optimization — your pool company is unique, and you need a one-of-a-kind SEO service that is tailored to boost your specific business goals. Digital Shift has a proven pool SEO strategy and the experience to adapt it to your company's needs. We know how to ensure that you appear high up in a search result whenever a potential customer enters a search query related to your pool business and service area. By increasing that organic search traffic, you'll get qualified leads more easily and build on that success to increase your revenue year after year.
You may be wondering if pool SEO is really that big of a deal. Maybe you've tried to improve your SEO rankings before and it didn't seem to work that well, or you just didn't think you needed it.
Here's why search engine optimization is so crucial to your pool building or pool service company. In the past when someone needed pool contractors, they would ask their neighbors and friends to give them a recommendation, or look in the Yellow Pages to see who's listed, or call a number they saw on an advertisement. Those things don't happen so much anymore. Nowadays, people ask Google for a recommendation — and if Google doesn't recommend your website, they won't even know you exist.
When you enter relevant keywords such as "pool company + your city" into Google, do you have to scroll past a number of your competitors before you find a link to your website? Or, much worse, do you have to click over to the second page of search results to find your URL? That's not a good situation, because about 70% of clicks go to the first five results, and less than 1% of potential clients will click a link on the second search engine results page (SERP). If your site isn't at the top of search rankings in response to search terms that are relevant to your industry and local area, all the organic traffic is going to your competitors who are leveraging swimming pool SEO to their benefit. Since that's where the vast majority of qualified leads originate, you're missing out on a huge portion of prospective local clients who can't find you online.
Digital Shift's unique pool marketing approach consists of everything you need to increase search rankings, bring in new customers, grow your revenue, and experience long-term success.
Our search engine optimization strategy includes:
Anyone can look up a list of generic keywords for pool builders, but that's actually not very useful. They are highly competitive keywords, and they aren't focused on your geographical region. You want clicks from your ideal clients — local people who need swimming pool service. Our local SEO research uncovers the achievable keywords that are being used by your potential customers in area-specific and industry-related searches. By optimizing your site for the correct target keywords that are relevant to your services and area, we can get you attention from your ideal customers who need pool installers or a pool service professional right now and are ready to hire you.
Anyone can buy a plastic kiddie pool and fill it up with their garden hose, but installing an in-ground pool is a major job that requires specialized tools and expertise. In the same sense, any SEO company can put a couple keywords on your website, but a truly effective digital marketing strategy for a pool business requires the help of a pool SEO expert who knows your industry and knows how to speak to your potential clients.
Digital Shift has been in business since 2007, and we've worked hard to develop and hone SEO strategies that go the distance and have a meaningful impact on your business success. Our always-on approach to SEO will net you the results you're looking for and keep growing your pool service business year after year.
If you want to know more about pool company SEO, or just have some questions about search engine optimization in general and what Digital Shift can do to improve your online marketing efforts, give us a call and chat with a digital marketing expert about making the Shift! And, check out our answers to some commonly asked pool SEO questions below.
Pool installation companies, pool cleaning service companies, and virtually every other type of service-based business out there can reap the rewards of a solid SEO strategy tailored to their unique business goals and local service area. The vast majority of potential consumers are using search engines to find the services they need, and if you don't appear high up in search engine rankings, they won't be able to find your company.
Unfortunately, no. Your GMB listing needs to be optimized, and then constantly updated with fresh content such as posts, offers, and images in order to get the full benefit of the world's largest business citation. If you don't have time to worry about all that on a daily or weekly business, leave it to Digital Shift's Google My Business management team. We'll take care of optimization and content creation, as well as responding to online reviews to encourage further engagement by thanking positive reviews for their contribution. If you get a bad review, we'll consult with you on the best way to handle it to create a positive outcome for both you and the client.
The two most important factors are the increase in call volumes and sales, because they have a direct impact on your revenue. We also track a number of other metrics, including Google Analytics, conversion rate, decrease in bounce rate, web design updates, monthly search volume, visibility in online searches, organic traffic, backlinks, and more to see what's working and uncover additional opportunities to grow your business.
Digital Shift has a plan ready and waiting for you! Tell us about your pain points and ultimate business goals, and we'll adapt our strategy to perfectly fit your unique company. Contact us today to speak with a digital marketing expert and receive a 100% free, no-obligation strategy session with a digital marketing roadmap for your swimming pool SEO!