SEO for plastic surgeons is a new way to increase your number of cosmetic surgery patients and generate more income for your highly specialized service. If you are a plastic surgeon, you are well aware of how difficult it is to acquire new clients for your cosmetic surgery practice. Offering such a niche service in today's economy means you have to rely on customer and medical referrals to get new traffic in the door. Plastic surgeons must adapt in order to find new customers to stay in business. If potential patients aren't following the referral of a friend, chances are they're going to complete a Google Search to find information. Their initial assessment will usually start at the top of the search results, working their way down the results, website by website, often not going past the first page. Naturally, this means you want your site to sit as high as possible in terms of Google Ranking. The best way to accomplish this task is by effectively investing in a local Search Engine Optimization (SEO) strategy.
Clients no longer rely on the Yellow Pages when performing their information search. 97% of people search for local businesses online through search engines. Of those people, more than 60% are accessing the pages on their mobile devices. We are in a Google-dominated search environment, with Google controlling a staggering 92.2% of the search engine market share worldwide. Therefore, the utilization of plastic surgery SEO to improve your Google ranking and overall digital presence is vital. Improving your ranking will positively affect the amount of traffic directed to your website — if you can drive more traffic to your site you stand a better chance at converting those visitors into plastic surgery patients.
It is extremely important that your website is mobile-friendly. More than 60% of searches in 2015 were performed on mobile devices like Android and iPhone. If your site is not optimized and able to provide a mobile-friendly user experience, you will be missing out on more than 60% of the potential market! By combining an effective website design with SEO for plastic surgeons you can develop a strong plastic surgery marketing plan to attract more clients.
So now you know the importance of high search rankings on search engines, but what steps do you have to take to get there? Digital Shift can help you develop a detailed, step-by-step plastic surgery internet marketing plan so you can focus on what you do best. Let us worry about the complicated search engine algorithms and criteria while you focus on setting up new appointments and changing the lives of your clients. When you partner with Digital Shift, you will start ranking higher in search engines — increasing your visibility, impressions, awareness and web traffic, while simultaneously increasing your chances of conversion.
At Digital Shift, we're on your team. We want to see your plastic surgery practice succeed, and we have the right digital marketing strategies to make it happen.
It is important for a business to first start its SEO strategy by targeting customers in your service area. In addition to Google My Business management, Local SEO is done by utilizing local keywords and incorporating them into your website. This lets search engines know that your plastic surgery business serves the specific area in which you are located. Local SEO is great because you are only competing with the plastic surgery clinics in your area (whereas with generic search queries, you'd be up against all plastic surgery services)!
Local SEO for plastic surgeons is also very beneficial because it generates local traffic, which means potential clients will be from your city or surrounding locations. You'll benefit from the trusted services of Digital Shift's SEO professionals that can help you navigate the complexities of search engines.
Digital Shift will perform in-depth keyword research to find out the exact keyword phrases your customers are looking for on the internet. The objective is to find and optimize relevant keywords that have high search frequency but low competitiveness so your website will rank higher and more often in search results. We will research and analyze the best possible keywords since they are at the foundation of any strong plastic surgery SEO plan.
Digital Shift will optimize your plastic surgery website design so it will index easier in search engines resulting in higher rankings. All content, keywords, titles, meta descriptions and tags, as well as images, will be optimized so you get more visitors to your website. We don't stop there either. Our team of experts will update your pages each month to enhance existing content and make sure everything is running smoothly.
Digital Shift employs white hat SEO for plastic surgeons to help with credibility and link building. We will help optimize content that can be posted to relevant blogs or forums in an effort to increase credibility and search engine scores. This will also help create additional awareness of your products and services and help funnel in new customers.
Digital Shift will help build manual citations and links through submitting information about your business to local directories. Posting consistent information about your business in varying directories across the internet will help increase your rankings and is an essential part of SEO for plastic surgeons.
Digital Shift has helped hundreds of businesses like yours to experience long-term, sustainable growth with our expert SEO strategies and digital marketing services. You would never give every client who walks into your clinic the same plastic surgery treatment, because it needs to be personalized to their body and how they want to look. In the same sense, we don't just apply a basic, one-size-fits-all strategy that won't maximize growth for your plastic surgery practice specifically.
Instead, we take the time to thoroughly understand your pain points, goals and sales targets, then work with you to understand your costs per client and the number of calls you typically receive before a client decides to book an appointment with you. That information helps us determine the best way to reach your sales targets, so we can adapt our proven SEO strategy into the optimal plan for your specific business.
When you call Digital Shift, you'll never have to speak with a salesperson or get shuffled around among various people who have never seen your account and don't know what is going on. Instead, you'll speak directly with plastic surgery SEO experts who can explain the best way to approach search engine optimization for the plastic surgery field. You'll have an account manager who has been with you from the beginning and knows what has been discussed previously, and you'll also have access to our other in-house experts, such as:
Sometimes an SEO company will promise you the world — and then turn around and make the same promise to your competitor! When it comes to SEO, it's impossible to offer the same value to competing businesses, because anything an SEO agency does to increase your competitor's search rankings will negatively impact you. That's why Digital Shift will never work with your competitors in your local area. If they try to sign up for our services, we will turn them away and focus exclusively on your business success.
We work together with you to help you reach your SEO goals. We'll update you as often or as little as you please, but you'll always have the comfort of knowing that you have full access to your reports and information anytime you like — we pride ourselves on our full transparency.
Want to know more about SEO for plastic surgeons, or just SEO in general? Give us a call to chat with a digital marketing expert right now about what you need to do to take your business to the next level. Or, check out our answers to some common plastic surgeon SEO questions below.
SEO is kind of like swimming against the current — you have to keep working at it, because if you get comfortable and stop, you'll float back downstream. The good news is that the results of effective SEO are cumulative, so you can keep building on your SEO success to take it to greater heights.
If you're wondering how long it will be until you start seeing results, expect it to take about three to six months before there's a noticeable difference. This is because Google's indexing isn't instantaneous, and the exact length of time before Google "takes notice" of your SEO efforts varies due to factors such as your current SEO situation and the level of competition in your area. Because of that cumulative factor, you can expect your 12-month results to be a big improvement over your 6-month results.
In a word, yes! Google My Business (GMB) has evolved into the world's largest business citation, which makes it absolutely critical for any service-based business. But you can't get away with a "set it and forget it" strategy. It needs to be optimized and refreshed regularly with new content to keep it interesting and relevant. It's also important to respond to Google reviews and GMB questions to encourage engagement. Don't have time to manage your GMB listing on top of all your other responsibilities? No problem — Digital Shift offers done-for-you Google My Business management. We'll handle every part of your successful GMB strategy so you don't have to worry about it.
The biggest metrics are your increase in sales and call volumes, because that's ultimately why you're pursuing an SEO strategy. We also look at metrics such as Google Analytics, your conversion rate, organic traffic, keyword rankings, bounce rate, backlinks, online visibility, and a number of other factors that indicate our strategy is meeting or exceeding your expectations for SEO.
Absolutely not. Digital Shift only uses above-board, white hat SEO techniques that follow both Google's policies and generally accepted, ethical practices. Some shady SEO companies will use black hat SEO such as keyword stuffing, cloaking, or private link networks to impress you with big gains early on, but that advantage quickly dries up. Even worse, your site can be penalized or suspended by Google, which is very difficult to recover from.
No, we can't — and you'll never find a legitimate SEO agency that is willing to offer you that guarantee. There are just too many factors at play, and because Google's algorithm changes so frequently (as many as 500 to 600 updates per year), it's not a supportable promise. However, we are 100% confident that we can get you first-page Google rankings in your local market and score you a significant return on investment by increasing your client base.
You have enough to worry about between running your practice and pleasing your clients — you don't need to add digital marketing on top. You take care of the plastic surgery, and Digital Shift will handle the SEO you need for long-term, sustainable business growth.
We have a plan for your cosmetic surgery practice! Contact us today for a complimentary SEO for plastic surgeons assessment and speak directly with a digital marketing specialist who wants to help you succeed.