What Does SKAG stand for? SKAG is an acronym for Single Keyword Ad Group. This term is used by Google AdWord professional to reference a Google AdWords account structure strategy. This strategy entails using a single Keyword for each Ad Group and as a result elevates your click-through-rates, quality scores, and most importantly conversion. Let’s take an example. If you sell Plumbing Services
Cost Per Acquisition? Cost per acquisition (CPA), also known as "Cost per action" is the average cost an online marketing advertisement incurs when a specific action has been made. These actions include clicks, sales, downloads, and form submissions. This digital marketing metric is the ratio between the total cost of the campaign divided by the number of "actions" occurred. A CPA calculation
What is Earnings Per Click? Earnings Per Click, or EPC, is a metric used to indicate the average earnings generated as a result of 100 clicks from your ad. EPC is a metric to measure the effectiveness of being able to turn a click into sales. The formula to calculate EPC is: Sales earnings / Number of clicks from ad x 100
What is Frequency Capping in Adwords? Frequency capping is putting a limit on the number of times an ad is shown to an individual. This means that users can be shown Ads from this campaign dozens of times per day. Without frequency cap, campaigns can leave users feeling annoyed or irritated. This ultimately has a negative impact on your campings because over-exposure can cause "banner blindness"
What is the New Organic Reach Measurement on Facebook? The Organic Reach Measurement is the number of people who had any posts from your Page enter their screen from organic reach only. The new measurement is reported similarly to paid posts is that it is easier to distinguish between organic and paid reach.
What is Local PPC? Local PPC, or Local Pay-Per-Click, is a local paid advertising strategy designed to target prospective customers within a specific area. The strategy primarily consists of using local keywords, Google Map ads, and geo-targeting to better target potential customers. The objective of Local PPC is target people within your service areas or drive people physically to your place of
What is On-Page SEO? On-page SEO, or on-site SEO, refers to a website's search engine optimization efforts that are done on the website itself. This includes keyword optimization for content, images, titles, text, and meta descriptions to improve a website's ranking on search engines such as Google and Bing. This is all done to improve your page rank and ultimately to increase traffic and sales.
What is Off-Page SEO? Off-Page SEO, or off-site SEO, refers to a website's search engine optimization efforts that are done off-site (not on the website). This includes link building, social media marketing, bookmarking/sharing amongst other strategies. These activities increase the number of links to your website, boosting its popularity and credibility metrics search engines use to determine
What Does Google Guarantee Mean? Google Guaranteed means that you have completed Google's background checks as well as the license and insurance verification process. The Google Guarantee program is part of Google Local Services Ads. This program was created because users were gaming Google Local Services Ads while in its early stages. Doe does the Google Guarantee Help Customers? The