Archives: Digital Marketing Terms 1

paid links definition digital marketing terms

What are Paid Links? Paid links are backlinks that are acquired by giving someone “something of great value” that are “dofollow.” Simply put, this means that you are giving someone something of value (usually money) to get a link on a site that passes SEO value to yours. This is a big no-no in the eyes of Google. Side note: there is no official “dofollow” attribute and naturally, all links are dofollow unless they are modified to be nofollow. Whe…

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Cold Traffic Definition Cold traffic is someone that is not familiar with you, your brand, your solution, or product/service. Cold Traffic is the new blood of the business. It is a critical part of your marketing system because it involved reaching out to people in your target market. Cold traffic can become warm if your business starts building a relationship and trust while building authority by providing information and resources your audience…

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Marketing Funnel Definition Marketing Funnels are a sequence, or a process, that allows a visitor to learn more about your business, build trust, and convert into a customer. The marketing funnel takes the visitor through the physiology of building a relationship. Marketing Funnel Basics Marketing funnels contain a top, middle, and a bottom. While some funnels can be very detailed and completed, most funnels can be broken down into three main com…

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What is a Social Card? Social Cards are visible on social media networks and are the combined results of using: your social media post update, plus the use of an existing: social media link post image (usually 1200x628 because it works best on post channels), along with an attention-getting title (from the social metadata,  25 characters max), compelling description (from the social metadata, 30 characters max), and call to action (from the socia…

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trust flow

What is Trust Flow? According to Majestic SEO, Citation Flow is a number of predicting how influential an URL may be based on how the number of websites that link to it. Trust Flow is a number predicting how trustworthy a page is based on how trustworthy sites tend to link to trustworthy neighbours. You can learn more about trust flow here. Sites closely linked to a trusted seed site can see higher scores, whereas sites that may have some questio…

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