What is the New Organic Reach Measurement on Facebook? The Organic Reach Measurement is the number of people who had any posts from your Page enter their screen from organic reach only. The new measurement is reported similarly to paid posts is that it is easier to distinguish between organic and paid reach.
What is Local PPC? Local PPC, or Local Pay-Per-Click, is a local paid advertising strategy designed to target prospective customers within a specific area. The strategy primarily consists of using local keywords, Google Map ads, and geo-targeting to better target potential customers. The objective of Local PPC is target people within your service areas or drive people physically to your place of
What is On-Page SEO? On-page SEO, or on-site SEO, refers to a website's search engine optimization efforts that are done on the website itself. This includes keyword optimization for content, images, titles, text, and meta descriptions to improve a website's ranking on search engines such as Google and Bing. This is all done to improve your page rank and ultimately to increase traffic and sales.
What is Off-Page SEO? Off-Page SEO, or off-site SEO, refers to a website's search engine optimization efforts that are done off-site (not on the website). This includes link building, social media marketing, bookmarking/sharing amongst other strategies. These activities increase the number of links to your website, boosting its popularity and credibility metrics search engines use to determine
What Does Google Guarantee Mean? Google Guaranteed means that you have completed Google's background checks as well as the license and insurance verification process. The Google Guarantee program is part of Google Local Services Ads. This program was created because users were gaming Google Local Services Ads while in its early stages.Hoe does the Google Guarantee Help Customers? The
What Are Google Local Services Ads (LSA)? Google Local Services Ads (LSA) are ads specifically for home service providers that are Google guaranteed. Local Services Ads are placed at the very top of Google above AdWord Ads, Google Maps and organic listings. In addition to better placement, advertisers are charged per lead instead of per click or conversion like traditional pay-per-click models
What Are Smart Display Campaigns? Smart Display Campaigns are a Google Display Network automation campaign ad type that consists of creative assets, titles, and descriptions. It utilizes machine learning to help optimize all the variables to help better serve your ads.Smart Display Campaigns require the following:Target Cost Per Acquisition (CPA) Campaign Budget Landing Page
What is Dynamic Keyword Insertion in Google AdWords? Dynamic keyword insertion (DKI) allows you to use the keyword your prospect is searching for in your Google Ad Text to be automatically including the headline, body, or URL. In short, DKI allows you to better customize your ad to a searcher's search query.Benefits of using Dynamic Keyword Insertion insertion:This makes ads more
What is Customer Match? Customer Match a type of remarketing that will match your list of emails to Google users. Customer Match is a useful advertising tool and can help you reach your business goals. For example, if you were at a tradeshow collecting email you could upload a CSV file to Google AdWords and create a custom audience based on the email address. You can then run ads to the