Whether you're just starting a moving company or have been in operation for years and are looking to expand your business, a comprehensive SEO strategy is an absolute must. In this day and age, nearly everyone uses online searches to find goods and services. Moreover, organic search results are considered far more trustworthy than paid ads—meaning consumers are likely to choose companies that are successfully ranking on Google's first page.
But getting to that coveted top-spot is no easy feat—particularly when you're competing with every moving company on the internet! That's where Search Engine Optimization (SEO) steps in. Yet, the realm of SEO can feel daunting for business owners. After all, you have a lot on your plate. Between handling the day-to-day operations of your business and ensuring your customers are satisfied with your work, it doesn't leave a lot of time to tackle your marketing needs.
The good news is, you don't have to go at it alone. With the team at Digital Shift in your corner, we'll devise an SEO campaign that actually gets you results.
Your online presence is key to establishing brand authority, winning over customers and booking paid jobs. Increasingly, consumers make decisions about whom to hire and what to buy through scrolling on their smartphones—or researching on their laptops. That is why you need a trusted digital marketing agency to help you navigate through the nuances of the online world.
When you partner with Digital Shift, you put your confidence in a company that has been delivering results to hundreds of business owners since 2007. We've worked hard to learn everything there is to know about the Google algorithm and best SEO practices, so you can rest assured that your online marketing strategy is in good hands.
Not to mention, our methods are truly tried and true. We've developed a process that works.
Don't believe us? No problem. Take a look at our client case studies to see the difference we've made in the businesses—and lives—of countless other entrepreneurs.
We truly are the online marketing experts, and are industry leaders for the digital marketing realm throughout North America. When you partner with us, you can expect:
At Digital Shift, we are a full-service digital marketing company. While we focus on implementing SEO, we can also handle other aspects of your marketing plan. For instance, our team of experts can tackle social media management, paid ads campaigns and even brand reputation management.
What sets us apart from other digital marketing agencies is that we truly get to know our clients. We believe in building long term relationships with all our clients. We'll take the time to:
We want to see you be successful, which is why we offer a free consultation. Not only is that a chance to get to know us better, but we also want to start helping you experience the growth you desire today. To book your consultation, give us a call at (888) 380-2260.
To help you get started with optimizing your marketing strategy, the team at Digital Shift has outlined a list of tips and tricks you can use to get your moving company's name out there—and ultimately find qualified leads that convert into paying customers.
Do you have a Google My Business listing? This is one of the most fundamental aspects of marketing your moving company online. Not only does your GMB listing show up in search engine results, but it's also an excellent resource for customers to learn more about your company.
One of the greatest assets of your GMB listing is the opportunity for customers to write reviews. This helps you gain valuable insight into the customer experience, while providing an opportunity to manage your brand's reputation by replying to comments and questions. Also, consumers are likely to check out your reviews before making a decision whether to hire you or not.
Your map listing is also an important part of your GMB page. By showing up on Google Maps, you're more easily able to connect with potential customers in your service area. This is beneficial because it helps limit who you're competing with. Rather than competing with all the moving companies in your city or state, you can focus on clients directly in the community you want to serve.
Without SEO, it's almost impossible for companies to compete online. The reality is, your competitors are likely pursuing their own SEO campaigns, so you need to as well—otherwise your website will be lost in the infinite space of the internet. But what does an SEO campaign actually entail?
Essentially, it means optimizing your website so it is user-friendly and deemed worthy by Google. There are certain things Google prefers, such as quick loading times, lots of images and structured content. It also employs “web crawlers” that search websites quickly to pull up relevant content to answer a query. It's important to optimize your content so Google considers it relevant and trustworthy.
A method used by the team at Digital Shift, local SEO makes use of geographically targeted keywords to connect with customers in your area. This limits the amount of competition you have to deal with. Instead of being pulled up in a search result for all moving companies on the internet, you appear in queries targeted for your geographical area. This is a key way to mitigate competitive keyword ranking, and helps boost your organic presence.
The cornerstone of SEO is content marketing. Not only does content help reinforce brand authority and build trust with your client base, it also helps your website rank on Google's first-page. The search engine likes high-quality content creation, so it's imperative your content—whether a blog post or service page—is well-written, error-free and informative. It also needs to incorporate keywords to appear in search results.
In Search Engine Optimization, there are two arenas: on-page SEO and off-page SEO. The former includes content marketing and optimizing your online channels—like your website. The latter uses other people's online channels to boost your ranking authority and online presence. The most common method employed in this arena is backlinking. Essentially, this involves placing links to your content on other authoritative websites to highlight that your site is trustworthy.
The primary benefit of SEO is that it has zero ad spend. Since you are ranking organically, Google doesn't charge you to be placed on its first page. However, this differs from paid ad campaigns.
One of the most commonly used advertising platforms is Google Ads, also called Google Adwords. This is where you pay Google to rank for a certain search term. Usually, you pay per the amount of clicks you get on your link. The benefit of this campaign is that you'll wind up on the first page, guaranteed.
Facebook Ads are the advertisements that pop up in your social feed or along the edges of the platform. One of the greatest benefits of Facebook Ads is its ability to hone in on a very specific target market or demographic. This is also useful for retargeting, as you can place your ads directly where your prospects are.
As much as Digital Marketing is very much the present—and future—of marketing, traditional avenues still have their place. This is particularly true depending on your target market.
More than 71.2 million adults 18 to 34 use the radio each month. Meanwhile, nearly 114.9 million adults 50+ use the radio monthly. This is a massive reach! Naturally, the numbers will vary depending on your service area, but it goes to show that traditional avenues like the radio are far from dead. It may be worthwhile to place an ad highlighting your moving company on radio stations that your target audience would listen to.
Consumers are bombarded with digital ads these days, so good-old-fashioned signage can be a refreshing way to break through the noise. Particularly for moving companies, you should place advertisements in new communities. These are areas that consumers tend to be moving into, so it's a great way to get your company name to be top-of-mind for moving day.
Ready to get a jump start on your SEO for moving companies? Our SEO experts put together a list of keywords for movers. Consider integrating the following in your content marketing efforts:
Are you ready to take your digital marketing efforts to the next level? At Digital Shift, we have years of experience, expertise and the most cutting-edge SEO tools to ensure we develop a SEO for moving companies strategy that works. We're so confident that you'll be satisfied with our services, that we guarantee it.
To learn more about what we can do for you, or to simply get a better understanding of how SEO can benefit your business, we invite you to book a call to speak with an SEO expert today. Fill out our quote request form or give us a call today!