What is White Hat SEO?
White Hat SEO is the use of techniques, strategies, and tactics for optimization that focus predominantly on human audiences instead of search engines. White Hat SEO follows the Google guidelines for SEO proper practice completely. Focusing on organic ranking and relevancy but being optimized for search engines is an example of the SEO type. Some techniques include the use of back linking, keyword analysis and writing content designed for a human audience.
Specific White Hat SEO Techniques and Descriptions
Guest Blogging – is the act of writing a blog post for another person’s blog to get backlinks to increase search engine rankings for guest bloggers site.
Link Baiting – creating content that incentivizes individuals to come to your page from another site. Some of the content may include useful sources, very informative articles, or controversial and sensational content to intrigue the viewer.
Quality Content – creating a vast amount of useful content will make the site appear valuable to search engines, webmasters, and your human audience. The webmasters finding your page resourceful will be particularly valuable as they are very likely to link your site because of this. Though this is a tedious task, it is very beneficial in the long run.
Internal Linking – make sure your site is easy for the search engines to navigate through. The use of extensive and complicated drop down menus may result in unindexed pages due to the search engines not being able to crawl through the script.
Site Optimization – manipulating your wording, content, and site structure to purposely achieve a higher search engine ranking is extremely beneficial to your site. This is the backbone of SEO. It includes re-wording content, use of LSI keywords, keywords and the creation of proper titles and meta description. In turn, this is the key to a very successful White Hat SEO strategy.
Advantages and Disadvantages
- Long Term Optimization Strategy
- The Highest Rated User Experience
- There is No Risk Involved
- It Takes The Longest Amount of Time to Achieve Search Engine Rankings