Have you taken the time to optimize your website for Google, Bing, and other search engines? Simply having a website for a window cleaning business isn't enough to reach the most people in your service area — especially if your competitors are taking advantage of local SEO.
Your website should be an easy place for everybody searching online to find your window cleaning company. Over three billion searches are made every day on Google and similar websites. Many of those searches are for local services — including window cleaning. If your website doesn't appear in local search results, that's a problem. Window cleaning SEO is the solution.
Business owners that take advantage of window cleaning SEO already know that there are significant benefits. With professional digital optimization and an ongoing SEO campaign, your website will work for you! Effective search engine optimization helps every window cleaning service website overcome the challenges of window cleaning marketing online and generate lasting long-term organic growth.
SEO companies like Digital Shift work with you to create SEO strategies designed specifically for your business and your needs. Not every SEO company provides the same services and solutions. When it comes to helping out a window cleaner with their search engine optimization, it takes a company with experience working for business like a window cleaning company. We have the expertise to identify your unique challenges and create effective solutions.
If you rely solely on Google Ads for online influence, then you could be missing an important element of digital window cleaning marketing. A comprehensive digital marketing strategy is as important for local small business owners as it is for any large corporation. When it comes to window cleaning and other competitive industries, it's a vital fuel source for growing businesses.
SEO for window cleaning service providers is essential for overcoming the challenges of online marketing. Whether you specialize in window washing or you also offer gutter cleaning, pressure washing, and other services, your local business needs an optimized website to beat the competition online. Just having a website alone is important, but that platform will be useless if you don't give it the support it needs.
The window cleaning industry is highly competitive and seasonal. Someone's favourite window cleaning service could be easily forgotten during the course of a single off-season. It's important that any modern business has a strong presence online, but that digital influence is especially important for seasonal industries.
If you aren't easy to find online, it'll be hard for potential repeat customers to find you during future seasons. Better optimization and a strong presence in local online search results will make it easier for every potential customer — both new and returning — to find you.
Search engine optimization is a process that helps businesses rank higher on search engine results pages. That means your company is more likely to be the first name local customers see when they search for your services. You'll also be more likely to show up in SERP features like the local pack on Google Maps.
There are many benefits of SEO done well, but they all funnel into one important result: lasting growth. If it's easier for people to find your company online, you'll have more chances to convert potential customers into paying customers. If those higher conversion rates come from your website — rather than money spent on paid ads — you'll get the benefit of more appointments without the drawback of paying for more ads.
Creating and implementing an effective SEO strategy takes time and expertise. Just like a trade, it's possible to learn the required skills, learn how to use the necessary tools, and develop your own search engine expertise, but that will take time — which is a resource few business owners have in abundance — and that doesn't even include the hours required to actually do the work.
A professional team of experienced digital marketing experts will give you more time to run your business — and those search result specialists will do more than just save you from your SEO tasks. Their expertise will improve your existing digital marketing strategy, giving you access to a wide range of solutions that all create outstanding results!
Google My Business & Online Citation Management Services
Your Google My Business account is the foundation of your online presence. Have you confirmed that your NAP information is correct? Do you respond to Google reviews? Google includes engagement signals from GMB reviews when it's determining which companies to put in the local map pack. Is your company included in other local business listings online? Are the details on those listings correct? Citation signals from local listings also affect SERP.
Responding to both positive reviews and negative reviews is important. So is managing listings and tracking citation signals. A professional team could complete all those tasks for you, so you have time to focus on your other daily responsibilities.
Web Page Optimization
The metadata for web pages also plays a role in SERP rankings. The meta description and title on pages should be optimized for relevant keywords. So should your image tags, headings, and other on-page copy. On-page SEO is a fundamental service that ensures all your online metadata is correctly formatted, so both search engine crawlers and search engine users can easily find and read your website.
The companies that include a content creation process in their SEO strategy see greater success than those that don't. No matter which industry you're in and what services you offer, informative, interesting content is essential for generating more organic search traffic. That content should be based on your customer base and solid keyword research for your service region. The best digital marketing companies have a team of content writers capable of creating well-optimized, engaging posts and pages for your website.
Organic Backlink Generation
Links that direct users to your website also boost your online presence, but not all backlinks are made equal. Organic backlinks from websites with higher domain authority are more valuable than hundreds of paid backlinks from a farm of unusual domains. Digital Shift's team could spread the word about your great existing content and create new content to generate organic links for your website.
Our solutions are built on our experience helping local business owners in the home services industry. Since 2007, we've been helping owners like you with proven digital marketing techniques that create long-term organic growth. With our experience, skill, and specialized solutions, you won't have to rely on paid lead generation to reach more customers online.
Our dedicated account managers, SEO specialists, and content writers work directly with you and your team to create a plan specifically for your business. Our solutions are always tailored to meet your specific needs, and we're always available to answer any questions you have. We know that great SEO takes time, and we're here to build lasting partnerships that produce excellent results. That's what we've done for all the successful campaigns featured in our case studies, and that's what we'll do for you too!
If you're ready for the benefits of professional search engine optimization, we're ready to help! It's our team's goal to create a window cleaning SEO plan that works for you! We'll handle your digital marketing work to attract prospective customers, so you're free to focus on providing an outstanding window cleaning experience.
Call Digital Shift for exceptional SEO, or apply online for a free, no-obligation consultation.
Although they're both part of digital marketing, SEO meets a different need for business owners than Google Ads and other pay-per-click services. PPC is best for temporary boosts and sales promotions, but it won't help you stay relevant over time. SEO is a long-term strategy for continued organic growth, and it's essential for successful online marketing.
Blog posts might not seem important for a window cleaning company, but an SEO campaign without content marketing is like a restaurant without food. You might be able to get people in the doors, but they won't stick around if there isn't a reason to be there. Blog content brings more people to your website and directs them toward your service pages.
Your GMB account should absolutely include an up-to-date business name, address, and phone number. It's also a good idea to list all the services you might provide, making sure to include relevant keywords. Along with photos and key details, your account should also be filled with replies for all Google reviews.
Unless you're planning to do your own keyword research, you won't need a specialized tool. Much like trade professionals, professional digital marketers come equipped with all the skills and tools they need to provide optimization that helps you connect with local prospective customers searching online. They'll work with you to pick keywords that match your business and present great ranking opportunities. The only tools you need are what you use for cleaning windows!
Ideally, your website should rank for all the local services you provide. Local window cleaning websites should absolutely rank for window cleaning in their specific region, but there may be additional opportunities based on your other services and what people are searching for in your region. A long-term strategy for SEO will help your website rank for every important search term.