Any pressure washing business owner who is interested in achieving long-term, sustainable growth needs search engine optimization (SEO) services. The days when a company could rely solely on an archaic marketing style such as print advertising are gone. An effective SEO strategy from an experienced digital marketing agency such as Digital Shift will get you much further than traditional marketing methods, and you'll be able to build on that success year after year to keep your phone ringing with calls from new clients.
Have you ever Googled search terms such as "pressure washing + your city" only to find that you have to scroll past five or six of your competitors before you find your power washing company website URL? Or much worse, do you have to click over to the second page of results before you find your site? A comprehensive SEO strategy will give you the boost in search rankings you need to outrank your competitors and appear near the top of the results for local search queries.
These days, when a potential client needs pressure washing service they don't ask their neighbor or friend for recommendations — they ask Google. While search engines try to recommend the best websites in response to customer search queries, it won't recommend your site if it's not considered relevant, trustworthy, and authoritative. That's where search engine optimization comes in. By optimizing your pressure washing website for the targeted keywords that local customers in your area are using, we indicate to search engines that your site is the perfect response to a query about pressure washing in your service area and strengthen your online presence.
That boost in search rankings makes a huge difference because the first five results on a search engine results page (SERP) get 70% of the clicks — and less than one percent of searchers will click a link on the second page of results. If your competitors are appearing above you in organic search results, that's no coincidence. It's because they are leveraging SEO to their benefit and the new customers that should be hiring you aren't even aware you exist.
Our search engine optimization for pressure cleaning companies is a custom strategy based on the individual needs of your business. It includes:
You may be wondering why SEO keywords are so important for a local business. After all, you want to build your client base in your service area, not just get clicks from random people around the world who aren't going to hire you. That's where local SEO comes in. By optimizing for the location-based keywords your potential customers are using forces Google to connect your website with your specific region and recommend you to local people searching for your services.
Whether you're operating a chain of commercial pressure washing businesses or you're just one person with a power washer running a small business, working with an SEO firm is a must to thrive in today's market. Digital Shift is 100% focused on your success, because when you succeed, so do we. We are your marketing ally, and we have an online marketing strategy that can be adapted to suit the unique requirements of your pressure washer business with proactive SEO solutions.
Do you have questions about power washing SEO, or just search engine optimization in general? Pick up the phone and give us a call to speak directly with a digital marketing expert about our strategy for your business and get the answers to all the questions on your mind. Or, check out our answers to some common pressure washing SEO questions below.
Absolutely! Google My Business (GMB) has evolved into the world's largest business citation, making it an absolute must-have for any service-based business. But you can't just "set it and forget it" and expect to get good results. Your Google My Business listing needs to be optimized and constantly updated with new, engaging content in order to properly support your pressure washing company and SEO strategy.
Don't have time to spend on Google My Business every day? No problem — Digital Shift offers done-for-you Google My Business management. We'll make sure your GMB listing is set up for optimal impact and refresh it regularly with new posts, offers, and images. We'll also answer questions asked by prospective customers and respond to online reviews from your clients on Google My Business to encourage further engagement.
Our SEO techniques will work to increase your rankings on all English-language search engines. The reason we talk so much about Google in particular is that the search engine market is completely dominated by Google. In fact, Google commands a staggering 92.5% of the search engine market share worldwide, with Bing and Yahoo in second and third place at 2.3% and 1.5% respectively. So, while it's good to rank on all search engines, it's safe to say that your potential clients are probably looking at Google and that's where you should be.
The increases in your call volume, sales, and conversion rate are the most crucial metrics, because they show improvement in your revenue and that's why you're utilizing SEO in the first place. We also look at metrics such as bounce rate, clickthrough rate (CTR), Google Analytics, organic traffic, targeted keyword rankings, monthly search volume, backlinks, and a number of other factors that give us a clear picture of how well our strategy is working and allow us to identify opportunities for improvement.
Stop sitting around waiting for the phone to ring when you could be growing your business or working outside with your pressure washer. You take care of running your company, and we'll handle the marketing side of things for a powerhouse team that can't be beat! Digital Shift's fully-managed pressure washing marketing services will have you booking more jobs, increasing sales, and boosting your bottom line.