Do you show up when customers search Google for “remodeling service” in your area? Is your company listed on the first page? Are you appearing in the local pack? There are many small rewards that come from working with an outstanding SEO company, but they all contribute to one significant bonus for remodeling companies: reaching more potential customers.
Having a website for your business isn't enough. Today's remodeling business owners know that connecting with more potential customers requires an online marketing strategy. There are around 200 million websites on Google today. Most people making online searches for local remodeling services never make it past the first page. SEO specialists like Digital Shift help remodeling businesses reach the first page, increase their organic traffic, and improve their monthly sales for years to come.
An SEO campaign is how most operators in the remodeling industry reach the front page of their local search results. PPC is a great way to temporarily influence your local market, but local SEO is the best way to reach more people in your service area. Every efficient local SEO plan has several working parts, each of which contribute to an improved online presence and more conversions for prospects who find you online.
There are many different companies offering a wide range of services that could all be considered search engine optimization, but great local SEO doesn't end with fixing your NAP on Google My Business. Every website benefits from using on-page SEO, technical SEO, and off-page SEO. You wouldn't expect a full-service remodeling to provide only one service. An amazing SEO company should go beyond managing your social media platforms.
Just as remodeling service is a broad term that refers to several different job types, search engine optimization also refers to a broad suite of services. Even the general categories of on-page, off-page, and technical optimization don't do much to reveal exactly what kind of work is involved with SEO for remodeling companies, but there are specific services.
First impressions are always important. Your GMB page creates that first impression for all online searchers, and it also has an impact on your online visibility. Engagement signals like Google's online reviews influence your online reputation and your sales. Responding to reviews, optimizing your GMB features, and creating engaging posts are all essential SEO services.
Creating valuable content for your target audience is an exceptional way to drive web traffic toward your remodeling website, as long as it's informative, useful, high-quality content that responds to the search intent of people using major search engines. Writing blog posts and other new pages for your website is a key technique used by digital marketing companies.
Your website's metadata, keywords, text, and images all have effects on search engine visibility. On-site search engine optimization is a process that involves adding relevant keywords, improving meta descriptions, and optimizing images so that search engines like Google and Bing read your website more easily, place it higher on their search results, and include your business in SERP features like the local pack on Google Maps.
Gathering backlinks to your existing content is an important part of any ongoing remodeling SEO strategy. Not only will those backlinks direct more website traffic to your page, but they'll also improve your online authority. A higher domain authority helps home improvement businesses rank higher on search engines and get more sales from organic traffic. Link building helps you show up when a potential customer in your service area searches for professional remodeling services online.
At Digital Shift, we have over a decade of experience providing local SEO services for remodeling companies across North America. We've been around since 2007, and home services are our specialty. With our tailored service, we take care of everything from keyword research and on-site optimization to content creation. Our team strives to provide remarkable results for companies just like yours every day. Do our solutions work? We think the results in our case studies speak for themselves.
With our digital marketing services, you'll be able to focus on providing top-quality repairs, renovations, and maintenance while we utilize our skills in GMB management, local social media, localized content creation, and link building to provide the same results for your company that we've provided for our other satisfied clients in your industry.
Are you paying more per click with Google Ads than you get back from new appointments? Does your lead generation resource provide satisfying results? Are you spending more time deciding which keyword to use in your latest blog article than you spend helping your own customers?
Most remodeling business owners take advantage of digital marketing because it's an absolute necessity. Implementing that effective marketing program takes time and expertise. Just as some homeowners rely on an expert remodeling to fix their drywall or build their deck, so too do business owners get help from online marketing pros like an SEO specialist — but not all digital marketing strategies are made equal.
Not all SEO services achieve the same results, and not all service providers are effective for a remodeling company. If you're already working with an SEO company and you haven't seen the results they promised within your established timeframe, ask yourself what they're actually doing for you.
The effects of poor search engine optimization are sometimes just as bad as not having any optimization at all. If your current digital marketing partner hasn't delivered satisfying results — or if you suspect they might be using black-hat practices — it might be time to consider what a remodeling SEO specialist could do for you.
If you're not getting results from your current marketing plan, give us a call to speak directly with one of our local marketing experts. We'll perform a complimentary assessment and show you exactly how you can generate more leads online for a fraction of what paid ads cost.
Our team will analyze your local market and create a 90-day plan to show you how to start a remodeling SEO campaign that helps you win online — and we'll provide long-term support to help you reach your goals for sustainable growth.
Here's an example of how even a local, family owned home repair business could benefit from search engine optimization. Increasing your organic traffic leads to more sales and long-term growth. If your business isn't appearing high on search results for remodeling services in your area, then you're missing out on potential customers. Working with a knowledgeable, skilled professional to fix that mistake is absolutely worth it.
PPC campaigns using Google Ads and Remodeling SEO campaigns both have their place in digital marketing. One is not necessarily better than the other, but SEO is generally better for creating lasting improvements and improving engagement with your target audience. Google Ads is a great option for temporary, short-term boosts and sales-event promotions. Both options meet specific, unique needs.
If you're willing to research specific digital marketing terms, pay for rank-tracking and keyword research tools, develop skills with writing, web development, and data tracking, and stay up-to-date with Google algorithm changes, webmaster guidelines, and other SEO standards, then you can absolutely do your own search engine optimization.
A business owner asking this question is a bit like a homeowner asking if they can build their own deck. It takes time, skill, and expertise to get great results, whether you're working on a home or on a website. Specialists exist for a reason. We're here to do the work, so you don't have to worry about it!
Anyone who's replaced tile or renovated a kitchen knows that good things take time. Search engine optimization is no different. Beware of companies promising that you'll reach the top spot on Google in just a few months. In less competitive markets, you might only need to wait three to four months, but home remodeler SEO plans often need at least six to eight months to take effect.
Digital Shift's search engine optimization team wants to work with you! We're ready to show you how using local SEO services will help prospective customers find your website, increase the amount of phone calls you receive, fill your schedule with appointments for remodeling service, and increase your sales!
If you're ready to get the benefits of phenomenal remodeling SEO, call Digital Shift today, or get started online by scheduling your free, no-obligation consultation.