Did you know that 93% of all online experiences start with a search engine? Thus, it's more important than ever that your carpet cleaning business optimizes your website with Search Engine Optimization—also called SEO. Essentially, SEO is a process that increases your website's ranking on search engines like Google so you're able to reach more valuable leads.
If you want to expand your carpet cleaning company, reach new markets and book more paying jobs, it's integral you have a comprehensive marketing strategy that centers on SEO. Although it can feel daunting to tackle this on your own, the good news is that you don't have to!
Since 2007, Digital Shift has been the industry leader for SEO-driven marketing campaigns throughout North America. Additionally, our digital marketing agency specializes in working with members of the home service industry community. We've spent years honing our methods, and finding the best way to help your carpet cleaning service not only meet, but exceed, your goals.
When you partner with Digital Shift, you gain access to a team of expert SEO Specialists, Content Writers and dedicated Account Managers who all have the same goal in mind: to help your business grow. We're always on your team, and truly have our client's best interests at heart.
We offer a wide range of SEO services, all designed to improve your organic search traffic and rankings. By taking the time to understand your business' strengths and pain points, we'll develop SEO campaigns that put you at the top of a Google search results page. That way, when your target audience looks for “carpet cleaners near me,” you'll be the company they click on.
Our carpet cleaner SEO experts have years of experience, expertise and the best SEO tools needed to inform your unique SEO campaign. We also pride ourselves on our transparency—not only will one of our dedicated account managers happily answer any questions you might have, but you will also have 24/7 access to our client portal. You can see reports on your campaign's progress at any time.
When you partner with Digital Shift, you can relax knowing our work will always be delivered on time, on budget and backed by our guarantee. We're experts when it comes to online marketing; we'll help you book more paid jobs by reaching the right clients and generating carpet cleaning leads.
Rather than wasting thousands of dollars on costly pay-per-click or Google Ads, you'll appear at the top of Google's search engine results page (SERP) with zero ad spend. Thus, you get free organic traffic from customers who are already looking for carpet cleaning services.
By crafting engaging and relevant content, we'll usher prospects through the sales funnel—while reinforcing your brand authority and highlighting your company's expertise.
At Digital Shift, we know that your business is unique. So we tailor a marketing strategy that suits your needs. Also, while we work primarily in the digital marketing realm, we can also offer advice on other advertising avenues you may wish to pursue.
It's almost impossible for any business to be successful these days without a visible online presence. And the trick to being visible is having your content appear in relevant searches with the help of an SEO strategy. We'll accomplish this through both on-page and off-page SEO, which includes:
Social media is an excellent tool to build brand awareness and interact directly with your customers. With Facebook Ads, you're able to take that one step further. These ads can be highly targeted to appear where your ideal customer will see them. Additionally, you can use Facebook Ads to re-market consumers who may not have clicked on your carpet cleaning ad the first time.
Similarly to Facebook Ads, Google Ads are a highly effective tool when it comes to homing in on a specific market and/or demographic. Additionally, the search engine's Google Analytics software will help you learn more about your consumer base—which helps you to adjust your digital marketing strategy as needed.
Sometimes, conventional marketing efforts are still worthwhile. With radio marketing, you can target audiences who may be less likely to look online. For instance, seniors typically are not active on the internet, but still need your carpet cleaning service. This is particularly the case for seniors who are moving to assisted care facilities and are looking to sell their homes, or who need a little help keeping their carpets in tip-top-shape on account of limited mobility.
It's amazing the power traditional marketing has, particularly when placed strategically near new neighborhoods. This is an ideal opportunity to get your ads where homeowners who are moving to a new community can find you. Enabling you to be top-of-mind for homeowners and realtors who may require your services.
Are you ready to get a jump on your SEO strategy? The following 10 keywords are often used in searches for carpet cleaning services. By integrating them in your content, you can boost your online visibility:
To learn more about marketing ideas for carpet cleaners, or to meet with one of our SEO experts today, we invite you to give us a call now at (855) 482-4242. You can also book a free consultation, where you will speak directly with a Digital Shift SEO specialist and discover how you can take your marketing efforts to the next level.