Are you ready to lay the foundation of a digital marketing strategy that will bring in new clients and increase your revenue? An expert search engine optimization (SEO) plan is absolutely crucial to any service-based business interested in experiencing long-term, sustainable business growth. Digital Shift has just such a plan, which we have developed and honed over years of working with architects and other companies like yours. Stop spending thousands on paid advertisements that aren't getting you the impact you want — once we adapt our SEO plan into a unique strategy tailored specifically to your business goals, your phone will be ringing off the hook with calls from future clients, and we can continue to build on that success year after year to create long-lasting growth.
Have you noticed that your competitors are getting more qualified leads for prospective clients than you are, and you're not sure why? It's not a coincidence — it's because they are leveraging search engine optimization to their advantage, and you're not. Whether you've tried working with an SEO agency that let you down, or you're not sure if SEO for architects is really that important, your lack of online visibility is making it difficult for the people who need your architectural services to find you.
When you search for a keyword phrase such as "architect near me," does your architecture website appear at the top of the organic search results? Or do you have to scroll past several competitors — or much worse, click over the second page of results — before you find a link to your site? If it's the latter, that's a terrible sign. The truth is, the first three results on a search engine result page (SERP) get about 55% of the clicks, and the top spot alone gets around 30% of clicks, while less than 1% of searchers will click a link on the second page of results.
Search engines always try to place the most relevant links at the top of their search engine rankings, but sometimes they need a little help. If your website is properly optimized for relevant keywords in your industry and region, it will appear high up in search rankings when potential clients enter in search terms that are related to the services you offer. You'll get more than just clicks — you'll get qualified leads for prospective clients who need your services right now and are ready to hire you, which will increase your client roster and bring in more revenue.
At Digital Shift, our architect SEO includes absolutely everything your architectural company needs to not just survive but thrive in a fast-paced, rapidly-changing digital marketing environment, from on-page search engine optimization to off-page strategies such as backlink building and social media utilization to increase organic traffic. Here are a few of the key pillars of Digital Shift's SEO for architects.
It only takes about 10 seconds of searching to find a list of generic architect keywords, but that's nowhere near as helpful as it may seem on the surface. A keyword like "architect," for example, is highly competitive — you're up against every architect in the world, and how does that help you find clients in your region who need your particular services? Digital Shift uses intelligent research practices to uncover the specific target keywords your prospective clients are using. By figuring out which high-value, purchase-intent keyword phrases are being used by people in your local area, you can attract attention from future clients who are eager to hire an architect.
Once we know the best keywords for your particular architectural firm, we can develop an effective content strategy to optimize those phrases on your site. But just throwing a bunch of low-quality content up on your site with some keywords sprinkled in isn't going to work — Google knows better than that, and so do your potential clients. Each piece of content, whether it's a blog post, location page, service page, needs to be original, engaging, and of value. This will signal to search engine bots that your page is a relevant and informative response to search queries related to those keywords and the architecture industry in general.
A successful content marketing strategy also includes off-page content creation for social media sites such as Facebook, Twitter, and LinkedIn, as well as business listings for all major online directories that are relevant to architect SEO.
Did you know that your website architecture is a critical digital marketing tool? Not how your web design looks (though that's important too), but the foundational blocks of your site's architecture that encompass everything from internal linking to URL structure. SEO-friendly site architecture is another important on-page SEO factor that influences your placement in search engine rankings.
Digital Shift will perform a thorough SEO audit on your site to optimize every meta title, meta description, internal link, title tag, image tag, category page, and more. We'll also look for issues such as broken links and insufficient website speed. Making sure the technical aspects of your site are fully optimized helps indicate to Google and other search engines that your website is relevant, trustworthy, and authoritative.
Anyone can sketch a layout on a napkin, but actual architectural design requires specialized skills and education. In the same sense, effective SEO services require the work of an SEO expert who specializes in SEO for service-based businesses such as architecture. Digital Shift has been operating since 2007, and we have spent years developing and honing a strategy that has proven to be highly effective. We know your business is unique, and we have the expertise to adapt our plan to perfectly suit your business goals.
Have questions about SEO for architects? Give us a call to speak with a digital marketing expert and get all your questions answered quickly and easily, or check out our answers to a few common architect SEO questions below.
Undoubtedly. Google My Business (GMB) has evolved into the world's largest business citation, making it an indispensable tool for attracting new leads to your architecture company. You may already have a GMB listing, but it's not something you can just set up and then forget about. It needs to be optimized and constantly updated with fresh content such as posts, offers, and images. It's also important to respond to client reviews and queries to encourage further engagement. Don't have time to deal with your GMB listing on a daily basis? No problem! Digital Shift offers done-for-you Google My Business management services. We'll make sure everything is taken care of to maximize the potential of your GMB listing.
While it's true that some unethical SEO companies will use black hat SEO techniques such as keyword stuffing to impress you with big search result leaps early on, that advantage quickly fizzles. Even worse, your site could be penalized or suspended by Google and other search engines, which is very difficult to recover from. Digital Shift only uses white hat SEO methods that are approved by search engines, and we are constantly researching trends and guidelines to make sure our approach is completely above-board.
Two of the most important SEO performance metrics we follow are the increases in call volumes and sales, because they have a direct impact on your bottom line. We also keep a close eye on factors such as Google Analytics, conversion rate, bounce rate, link authority, online visibility, keyword rankings, and more, so we can ensure that we're on the right track.
If you're interested in attracting more qualified leads, increasing your revenue, and experiencing sustainable growth that will bring long-term success for your architecture firm, you need a proven search engine optimization plan to get you there. Digital Shift has a one-of-a-kind plan for your unique company! Book a free, no-obligation, 15-minute exploratory chat with a digital marketing expert to find out more about what we can do for you and your business!