You want to spend your time doing what you do best: focusing on creative design, making your clients happy, and growing your business. But you can't do any of that if you're sitting around waiting for the phone to ring. These days, when people need an interior designer, they turn to Google — and if your website isn't optimized to appear high up in search engine rankings, new prospective clients won't even know you exist.
That's why search engine optimization is so critically important to build your online presence, get you qualified leads, and keep your phone ringing with calls from new clients who need your interior design services right now and are ready to hire you. Search engine optimization is a long-term strategy to create sustainable interior design business growth and keep building on your success year after year.
Have you ever searched for keywords like "interior design + your city" and then had to scroll... and scroll... and scroll some more past a number of your competitors before you found a link to your interior design website? That's a bad sign. When you search for relevant keywords, your site should be near the top of the search engine result page (SERP). The fact is that about 70% of clicks go to the first five organic search engine results, and less than 1% of searchers will click a link on the second page of results.
It's no coincidence that other business owners have their interior design company appearing high up on SERPs in response to potential client search queries. It's because they are leveraging search engine optimization to their advantage and reaping the rewards in the form of a bigger client base and increased revenue. The good news is that Digital Shift has a plan to optimize your site and increase your online visibility to help you rise to the top of search engine results pages when local people search keywords that are relevant to the interior design industry.
Digital Shift has been an SEO agency since 2007. We have years of experience developing and honing a search engine optimization strategy that is effective and long-lasting, and we know how to adapt it to perfectly suit the unique needs of your business and service area. We work together with you to help you achieve your SEO goals, increase your clientele, and bring in more revenue.
Our interior design SEO strategy includes:
If you're a local-only interior designer, you may be wondering if search engine optimization can really help you that much. After all, you don't want random clicks from just anyone, you want to target customers who need your services and want to hire you. With local SEO service, we utilize intelligent keyword research to find potential customers in your local area. It's not all about quantity — quality of traffic matters even more when you want to get attention from interested consumers.
Local targeting with the right keyword phrase lets search engines know that your company serves the areas you want to work in. That's really helpful because you only need to compete with interior design websites in your service area, whereas with generic interior design keywords, you're up against every interior designer in the world. It's important to understand that SEO for interior design companies may be very competitive, based on the level of competition in your area. You'll benefit from a proven strategy from an SEO specialist who is experienced with home services search engine optimization such as interior design SEO.
Any time another website links to your site, it indicates to Google that a real person thinks your website is a trusted, relevant source of information about interior design services. When an SEO expert builds your website's authoritativeness with backlinks, it causes Google and other search engines to place it higher up on search engine results pages. That makes backlinks a powerful tool to improve your online visibility, but it needs to be done in an ethical way. Some black hat SEO techniques involve shady link building practices that can get your site penalized or suspended by search engines.
Digital Shift uses only above-board, white hat SEO tactics to conduct legitimate link building outreach campaigns to build partnerships with high-authority sites that are relevant to your industry. This results in high-quality backlinks that don't violate search engine policies and create long-lasting, mutually-beneficial business relationships. Our quality over quantity approach to link building improves your domain authority and search engine rankings, but it also brings organic traffic to your website from interested customers in your target audience who followed a link on a trusted site.
At Digital Shift, we're on your team and want to see your interior design company succeed. When your business grows, so does ours — and that means we're directly invested in growing your business and increasing your revenue by acquiring new clients. We have the right SEO strategy to help you accomplish your business goals by improving your online presence and getting you noticed by your ideal clients.
With Digital Shift, you have full access to a team of interior design marketing professionals who will make your website credible and highly optimized. With a trustworthy, authoritative website, you'll begin building a solid foundation with new clients from the first point of contact, resulting in more website traffic and real clients for your interior design company.
Our team of in-house SEO experts includes:
And other knowledgeable experts who are passionate about seeing your interior design business thrive!
If you'd like to know more about interior design SEO, or have questions about SEO in general and how we can help keep the new clients rolling in and grow your portfolio, give us a call to speak directly with a digital marketing expert who has a plan for your business success. Or, read on to find our answers to some common interior design SEO questions.
Here is a general list of SEO keywords that are popular and relevant to interior design:
However, it's important to keep in mind that these are generally going to be highly competitive keyword phrases — every interior designer in the world wants to rank highly in these keyword searches! That's why it's far more effective to find out which specific keywords are being searched in your local area or for your particular services and target those instead. Carving out your own niche where you can get consistently high search rankings is a far more effective SEO strategy than targeting a general SEO keyword.
No need to worry — our search engine optimization techniques will be effective to increase your rankings on all English-language search engines. The reason we tend to mention Google a lot is that we're living in a Google-dominated search environment. Google controls a staggering 92.5% of the search engine market share worldwide, with Bing and Yahoo following at 2.3% and 1.5% respectively. So yes, all search engines are important, but it's safe to say that the vast majority of your potential clients are using Google.
Absolutely! Google My Business (GMB) is an indispensable tool for any business, but especially interior designers and other local service providers. As the world's largest business citation, Google My Business is capable of driving a lot of interested prospective clients to your website — but you can't just "set it and forget it." Your GMB listing needs to be audited, optimized, and continually refreshed with new, engaging content, offers, and images.
If you're concerned that you simply don't have the spare time to deal with GMB on a daily basis, Digital Shift's done-for-you Google My Business management services are the perfect solution. We'll make sure your GMB listing is optimized to efficiently direct new business to your site and keep it updated with fresh content. We'll also respond to Google reviews to encourage further engagement. That involves thanking positive reviews and client testimonials for their contribution, and if you get a negative review, we'll consult with you on the best way to create a positive outcome for both you and the client.
Above all, we're making sure that your sales and call volumes are increasing — after all, that's ultimately why you're utilizing SEO tactics. We also keep an eye on metrics such as search volume, bounce rate, Google Analytics, conversion rate, keyword rankings, organic traffic, backlinks, online visibility, and a number of other important factors that help us measure the success of our strategy and identify opportunities for improvement.
But in the end, it comes down to how you define success. We want to help you meet your business goals, whatever they may be. That's why it's so important to us to really take the time to understand what you want and how you envision your SEO efforts contributing to your overall growth.
You focus on the fun part — creating beautiful designs and strengthening relationships with your clients — and Digital Shift will handle your digital marketing strategy. If we work together, we can bring you more qualified leads, increase your revenue, and build on that success month after month for long-term, sustainable business growth!
Find out why more interior designers are making "the Shift" — contact us today for a free, no-obligation strategy session and receive a 100% free digital marketing roadmap for your interior design business.