As a contractor, you work hard to grow your business by providing high-quality workmanship and prioritizing customer satisfaction — but it's not enough. While there may have been a time when contractors got all the business they could handle through simple print ads and word-of-mouth marketing, that's no longer the case. For any type of contracting company, from a construction company to an HVAC company and beyond, search engine optimization (SEO) and a strong online presence are absolutely necessary to achieve your contractor business goals — but getting your business to rank at the top of search engines can be surprisingly complicated and time-consuming.
To run an effective contractor SEO campaign that will boost your revenue, you need the help of experienced digital marketing specialists who know how to increase your online visibility and help potential clients find you. In today's digital business landscape, business owners who do not leverage SEO to their advantage will quickly find themselves outpaced by competitors.
Want to know more about the importance of contractor SEO? Here are three key reasons why your business can benefit from specialized SEO service.
If you're sitting around waiting for the phone to ring, you're wasting time that could be spent making money. Lead generation is the first step towards getting paid, so you need to increase the number of phone calls you're getting from prospective customers. With Digital Shift's proven process for contractor SEO optimization, you can stop wishing the phone would ring and get down to business doing the work you enjoy.
Your competitors are using contractor SEO — and every time their SEO strategy is successful, they score a new revenue opportunity that could have gone to you. The only way to remain competitive as a contractor is to use a superior process and work with specialists who understand your industry better. Digital Shift has the right strategy, developed over years of working on SEO for contractors, to leave your competition in the dust.
The obvious benefit of increased brand awareness is more clients, but it goes beyond that. When a potential customer asks their friend or neighbor who they recommend for a contractor, you want your name to pop into your head. Raising awareness of your brand through contractor SEO practices helps local customers who are just beginning the process of shopping around for contractor services to find and remember you — and when it comes time to make a purchase decision, you'll be the one they go to.
A basic, cookie-cutter approach is nowhere near as effective as a proven process tailored specifically to your line of work. That's why Digital Shift focuses specifically on contractor SEO strategy that we have honed over years of working with contractors like you.
Most people understand the basics of ranking for relevant keywords in your industry: when someone types in a search term that relates to the services you offer, ideally your contractor website and information will appear to answer their query. But there's more to it than that. Your Digital Shift SEO specialist performs careful keyword research to optimize your business for high-value purchase intent keywords specifically, so you're not just getting website traffic — you're getting attention from your target audience, people who need your services and are ready to hire you.
Posting relevant content on your site, such as blog posts that are localized and search optimized for the types of services you provide, indicates to Google that your site is authoritative on those topics and that searchers will be interested in finding you. Digital Shift creates and optimizes blogs and other content that will not only get you ranking higher on Google, but will impress and inform your new clients when they reach your site.
When other sites link to your site, Google considers that link a "vote" that helps to confirm the trustworthiness and authenticity of your website content. Rather than just trying to accumulate any link from anywhere, Digital Shift uses white hat SEO outreach techniques to build high-quality links from authoritative sites that will increase your organic rankings, but also bring organic traffic to your site.
Since Google My Business (GMB) launched in 2014, it has grown and evolved into a critical tool for local business owners. It may seem simple on the surface, but it takes expertise and ongoing support to keep your GMB listing working for you to generate leads. We'll optimize your listing, refresh it regularly with new content and special offers, and respond to reviews to give customers confidence in your reputation and services.
Business directories are another important way to increase the visibility of your site and get it ranking higher when someone performs a search query for contracting services. Some listings may be just the business name, URL, and phone number, while others can contain extensive inf. Digital Shift will review, create, and optimize a business listing for each relevant online directory that pertains to your industry.
There are a lot of SEO services out there, but Digital Shift is the right company for contractors. We don't just specialize in SEO, we are focused on SEO for contractors. Our exclusive contractor marketing strategies will get you where you want to be and help your business grow, just like we've done for dozens of other service providers in your industry.
When you need a complex project to be taken care of effectively and efficiently, you need a specialist with direct experience. Digital Shift provides SEO services for home service franchisees and contractor services for repair and construction industries only. That means we are knowledgeable about what contractors do and how they do it, and we know what your customers are looking for. Our contractor SEO clients frequently recommend us to others in their field when they see our results for themselves.
How can an SEO company claim to have your best interests at heart if they're also working for your competitor? Anything they do to increase your competitor's local search ranking negatively impacts your marketing strategy. At Digital Shift, you can rest assured that we will only work with one client in your industry and service area — you. If your competitor tries to sign up for our services, we will turn them away so we can concentrate exclusively on your business success.
It can sometimes be difficult to know if you're seeing an increase in customers thanks to SEO efforts, or because of some other factor. With Digital Shift, you never have to wonder — we provide regular, comprehensive, transparent reports to show you the return on investment (ROI) you're getting from our services. That includes GPS technology that pinpoints how you're ranking in every part of your service area. Google Analytics is a good starting point, but the information we provide goes more in-depth so you can really get to the bottom of what's working and what isn't.
When you call Digital Shift for information or help, you won't have to speak with a salesperson or an outsourced support desk. Instead, you'll have direct access to local digital marketing experts such as SEO specialists and content writers who will always take the time to respond promptly to your requests and answer any questions you may have. You can count on us to give you the assistance you need to make the most of your contractor SEO strategy.
While SEO for contractors isn't free, the cost of a contractor SEO campaign is a drop in the bucket compared to the costs of traditional advertising in print and broadcast, or even effective paid advertising campaigns on social media. Even better, it's often much more effective than traditional marketing because SEO gives contractors the opportunity to target potential clients who are looking for a very specific service and are almost ready to make a purchase decision.
Have some questions about Digital Shift's proven contractor SEO strategies, or want to know more about SEO in general and how it can improve your business success? Give us a call to speak with a digital marketing expert, or find our answers to some common questions below.
That's a complicated question, because in a sense SEO work is never done — it's a cumulative process, so the longer you keep at it, the more the results will continue to improve. It's not over once you reach a high search engine rank, because it takes effort to keep your spot in the rankings. That being said, if you're wondering how long it will be until you start to see improvement, you will likely begin seeing a noticeable difference after about three to six months.
While it's understandable that you want to know right now how much you would need to spend, there's no way to answer that without knowing more about your current digital footprint, your goals for SEO, the competition in your area, and other factors. Once we've spoken with you and have a clear idea of what you require, we'll be able to recommend an affordable plan that will effectively address your needs. Book a free, no-obligation, exploratory chat right now to get started.
No, we can't — and any contractor SEO agency who claims otherwise is lying to you. A #1 search engine rank can never be totally guaranteed because there are so many influencing SEO factors and Google is constantly adjusting and updating its algorithms. Your ability to rank highly on Google is impacted by the keywords you're trying to rank for, your competitors' digital footprint, and where you are currently ranking, among other factors. However, we are confident that we can improve your ranking and make a positive impact on your business success.
Absolutely not. There are some unethical SEO companies that use "black hat SEO" tactics such as keyword stuffing, cloaking, and private link networks, but Digital Shift only uses above-board, white hat SEO practices that follow Google's policies and ethical guidelines. While black hat SEO may net you results at first, the advantage quickly dries up and you can be penalized or even suspended by search engines.
On-page or on-site SEO refers to the SEO optimized content displayed on your website, while off-site or off-page SEO refers to strategies used outside your site, such as your GMB listing, link building efforts, and online directory listings. One way to think of it is that on-page SEO is the engaging, quality content on your site, and off-page SEO is our efforts to make that content popular.
Ready to get started on taking your contracting business to the next level? We've got a plan for you! Book a free, no-obligation phone call right now to hear more about our customized plan to improve your search engine rankings and grow your business.