You work hard to deliver exceptional workmanship and complete customer satisfaction — but it's not enough to keep netting new customers. Not so long ago, it was possible to grow your flooring business through word-of-mouth and the occasional print or broadcast advertisement, but those days are gone. When potential clients in your area need a flooring contractor, they don't ask their neighbor or check the Yellow Pages, they go straight to Google and start searching.
Without search engine optimization (SEO), your site won't appear on organic search engine results pages (SERPs), and those prospective customers will never even find out about your flooring business, because the web traffic will go to flooring companies who appear high up in search engine rankings. Digital Shift has the solution to this problem — an effective, proven strategy to handle SEO for flooring companies that will increase traffic to your site and connect you with people in your local area who need a floor installer right now and are ready to hire you. An investment in flooring SEO is an investment in long-term, sustainable business growth.
When you search "flooring installer + your city" on Google, does your company name pop up first? Or do you have to scroll past four or five of your competitors first? Even worse, you may have to click over to the second search engine result page before you find a link to your flooring company. That's a bad sign. It's no coincidence that your competitors have a better search ranking than you — it's because they're leveraging SEO for flooring companies to their advantage so they rank for the right keywords.
So, why does that matter? When a potential customer enters a search term that is relevant to the flooring service you provide, you want your business to appear in the first few results. The facts are that nearly 30% of clicks will go to the first organic result, and it declines steadily from there — only 2.5% of clicks go to the tenth result, and just 0.78% of searchers will click a link on the second SERP. That means if you're not appearing high in rankings in search engines for relevant keywords in your local area, you're losing out on your fair share of new business, and that potential client is going straight to your competitor instead. The good news is that Digital Shift has a plan to reverse that trend and get you ranking so you can get your fair share of new clients in your region.
Digital Shift's flooring SEO strategy includes everything you need to increase your online reputation and experience long-term business success, such as:
Interested in finding out some top keywords in the flooring installation industry? Here's a list of typical keywords for flooring — but keep in mind that while optimizing for these keywords is likely to help, it's not as effective as finding out the exact keywords that prospective clients in your geographic location are using and focusing your optimization efforts on those. The broader or more common a keyword is, the more competitive it is, which means it's much harder to achieve a high rank. Focusing on less typical, high-purchase intent keywords will get you attention from local people who are ready to hire a flooring installer right now.
At Digital Shift, we are invested in the success of your business. We measure our success by how well we're able to create sustainable growth for your business and increase your revenue by bringing in new clients. Digital Shift has been operating since 2007. Over that time we have developed and honed digital marketing strategies for SEO service, and we know how to adapt them for the most effective SEO for flooring contractors. We are your marketing ally, and we'll work with you to help you reach your SEO and sales goals. Here are a few of the benefits of working with Digital Shift.
If you aren't getting the leads you want and aren't sure how to take your marketing strategy to the next level, Digital Shift has you covered! We have a plan to get your flooring business seen and connect you with local clients who need your services.
Have some questions about flooring SEO or SEO in general? Give us a call anytime to chat with a digital marketing expert about your specific marketing needs! Or, check out our answers to some common questions about SEO for flooring companies.
The most important metrics are sales and call volumes, because they directly impact your bottom line and indicate marketing success from SEO tactics. We also monitor metrics such as Google Analytics, competitor analysis, bounce rate, organic traffic, conversion rate, keyword rankings, backlinks, online visibility and a number of other factors, so we can ensure our plan is working for you and determine the best course of action going forward.
SEO tends to be a long game. The exact length of time it takes to see a difference thanks to your SEO efforts can vary, because there are so many ranking factors at play such as your current level of online visibility and the level of competition in your area. However, you can generally expect to see changes after about three to six months.
Of course! Digital Shift offers done-for-you Google My Business (GMB) management, which includes citation optimization, refreshing your listing regularly with new content, and responding to customer reviews and queries. We'll thank positive reviews to encourage further engagement, and if you get any negative reviews we'll consult with you on the best way to handle it to create a positive outcome for both you and the customer.
Search engine optimization is by far the most cost-effective marketing strategy out there — you can spend thousands on Google Adwords, and the advantage disappears as soon as the ad stops running. With SEO, you can continue to build on previous success for cumulative effects that result in long-term, sustainable business growth. That being said, it's still worthwhile to combine SEO with more traditional marketing methods such as:
Traditional advertising helps to raise awareness of your brand in your area. Letting people who aren't currently in need of flooring services know about your business is valuable, because when they eventually do need a flooring installer, you want your business name to pop into their head.
Are you ready to take your business to the next level? So are we! You take care of the flooring installation, and we'll handle the flooring SEO. We offer fully managed SEO for flooring companies that will get you more job bookings, increased sales, and a major boost to your bottom line. Contact us today for a complimentary flooring SEO assessment and speak directly with an SEO specialist at the SEO company with a plan for your business.