Are you tired of potential clients not finding your manufacturing business online? Do you know you're losing out on leads to your competition, but aren't sure why? Have you partnered with a digital marketing agency that made big promises—but has only let you down?
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We live in an increasingly digital world where it's almost impossible to have clients find you unless you have a strategic online presence. SEO is a huge part of the strategy, and will help you stand out from your competitors in the manufacturing industry. There are numerous benefits of SEO. Keep reading to discover how a successful SEO strategy can do for your business.
Naturally, the main draw of integrating search engine optimization into your digital marketing strategy is that it will increase the amount of clicks your website gets. This is critical, as more and more of your target audience will be able to find your business. The vast majority of consumers only look at Google's first page when conducting a search query—roughly 70% of searchers, in fact. Once your content is ranking at the top of Google search, you'll see a massive influx of clicks.
However, getting clicks is only the first part of effective SEO strategies. Then, it's up to your content creation to convert searchers into paying customers.
As a business owner, you likely already know that leads are one of the most important ways your business is able to grow. Thus, most of your marketing efforts will be spent trying to increase your qualified leads. An SEO strategy is a critical part of your online lead generation. Through improving brand awareness and encouraging clicks, you improve the amount of organic traffic that finds your site. This is an imperative step in lead generation.
As mentioned above, brand awareness is a key part in generating leads that turn into loyal manufacturing clients. When your manufacturing company is top of mind, it's more likely that potential clients will choose your brand when looking for a new manufacturing partner. If a consumer sees your business continuously pop-up on Google's first page, they'll be more inclined to consider your business as trustworthy and authoritative.
Compared to traditional marketing tactics like radio, billboards and direct mail, digital marketing–particularly SEO—has a far greater return of investment. One of the greatest benefits of SEO is that, while the SEO strategy itself isn't free, the actual campaign is. Organic search means no advertisements are used in the campaign. Thus, instead of spending thousands of dollars on expensive paid ads, you start to rank on Google with zero ad spend. Additionally, once your content is ranking it's more likely to stay at the top of Google's first page—whereas with paid ads, once you stop funding the campaign, your ad disappears, and you haven't gained any SEO merit.
The prime benefit—and the reason we're all here—is that investing in SEO makes you money. It's a low-cost strategy with a high ROI that connects consumers who are already looking for your manufacturing services with your business. Truly, SEO is a win-win situation.
At Digital Shift, we truly are dedicated to helping business owners like you succeed. Not only do we offer a free consultation to all our prospective clients, but we also put together this helpful guide for manufacturers. It covers a few basics that you should know about SEO for manufacturing companies. From how to create high-quality content to whether you should have a social media account (hint: you should), keep reading to discover ways to improve your manufacturing business' search rankings.
High-quality content creation is the cornerstone of a manufacturing SEO strategy. Not only should you incorporate relevant keywords into your content—a combination of short and long-tail keywords is best—but you also should develop a content strategy. But what type of content should I include in my content strategy? You may wonder. Well, essentially you should craft a combination of blogs and pages that are informative, engaging, relevant and usher a consumer through the sales funnel. Your blogs should also illustrate your brand authority and expertise. It's also important to create original content—Google will know if you've plagiarized.
To get you started on developing content centered around relevant search terms, our team did some quick keyword research.
User experience is one of the top determining factors as to whether or not a customer will stay on your website. This is critical. If your website design is confusing, aesthetically unappealing, hard to navigate and has slow loading times, you'll lose your leads' interest-which costs you money as potential buyers will look elsewhere for their manufacturing needs. Ensure your website is properly formatted for optimal user experience. This also benefits your SEO, as Google likes user-friendly sites.
Increasingly, consumers use their smartphones to look up goods and services on Google. If you have a potential customer using a mobile device visit your site, only to discover you don't have a responsive design, you could lose their interest. In this day and age, there really is no reason why a manufacturing company wouldn't have a mobile friendly design. The reality is, mobile-friendly websites perform better than those that aren't mobile friendly. If. you're not sure whether or not your site is mobile friendly, you should have one of our qualified team members look at it. You wouldn't want to miss out on sales because industrial buyers aren't able to look at your site on their phones.
Inbound links are one of the main ways that Google ascertains how authoritative your site is. The more authoritative it is, the more your manufacturer's website will continue to rank on Google. The algorithm and your competitors are changing all the time. To have an edge over the competition and to ensure your content ranks with each new algorithm update roll-out, you should be investing in a link building campaign.
What is a link building campaign? We're glad you asked. It's essentially a campaign where you, or a digital marketing agency acting on your behalf, reaches out to third-party, authoritative websites to see if they will host a link on their website to your content. Usually, backlink opportunities take the form of contributing to a resource page or writing a guest blog post.
Google My Business profiles are paramount for a successful SEO campaign. Not only does Google like it when you optimize your Google My Business account, but it also illustrates to the search engine that your company is legit. Additionally, Google My Business is the gateway to being found on Google Maps. This is critical, because often your buyers' purchasing decisions will be influenced by what company is:
Customer reviews are key in getting a good rating for your Google My Business profile. You should be encouraging all your clients to leave reviews, and replying to all questions, comments and queries on your GMB profile. This includes replying to both negative reviews and positive reviews. Customers will look to see how you handle criticism, as this is key in defining your brand reputation management.
Social media marketing is an excellent tool to use to generate new leads, connect with your audience and build brand recognition. As a predominately B2B industry, you should focus the majority of your social media efforts on LinkedIn, with a bit of support from Facebook as well. Facebook is a great spot to share news about your employees, and put faces to your company name. It's a more personable platform, so treat it with that in mind.
However, LinkedIn is by far the most important social media platform for B2B businesses. This is where you can connect with your peers and like-minded individuals via groups, raise awareness about your company's successes, and illustrate your company culture. It's also a great tool for hiring new employees.
We hope these tips will help you improve your SEO strategy, generate more leads and ultimately begin the process of achieving your business goals. However, if you're ready to take your SEO strategy to the next level, give our digital marketing experts a call today.
Book a consultation online, or give us a By calling (888) 380-2260 or filling out our online form, we'll set you up with a free consultation. During our preliminary chat with one of our SEO experts, we'll ascertain your pain points and establish what you need to do to get the growth you want. What are you waiting for? Give us a call today!