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Posts
Advertising on Facebook
- How Much Do Facebook Ads Cost & Their Benefits
- Everything You Need to Know About Sales Funnels
- Understanding Facebook Ad Placements
- Facebook Ad Targeting Options
- How To Create A Facebook Ad
- How To Create A Facebook Business Manager Account
- How To Create A Facebook Ad Account
- How To Create A Facebook Business Page
AI
- Google Maps Now Takes Edits by Voice. Here’s What Tell Maps Means for Your Business Profile
- Google Is Now Reporting AI Search Impressions. Here’s What It Means for Your Home Service Business.
- Google Business Profile Connects to Gemini: What It Means For Home Service Businesses
- Google Analytics Just Made AI Assistant Traffic Measurable. Here’s What That Means For Your Home Service Business.
- AI Search Engine Optimization Services Explained
Google My Business
- Google Is Testing Photo Verification for Business Profiles. Here’s What It Means for Home Service Contractors.
- Google Maps Now Takes Edits by Voice. Here’s What Tell Maps Means for Your Business Profile
- Your Tech Review Incentive Program May Now Be a Google Violation (And They’re Already Enforcing It)
- How to Choose Your Service Areas for Google Business Profile
- Service Area Business vs. Physical Address vs. Hybrid on Google Business Profile
- Your Google Business Profile Rankings Dropped. Here’s What’s Actually Going On
- How to Respond to Negative Reviews
- Help! My Google My Business Listing Was Suspended
- Google My Business Insights vs. Google Analytics: What’s The Difference?
- Google Maps Marketing 101: What to Know
- 16 Questions to Ask Before Hiring a Google My Business Manager
- 10 Strategies to Increase Your Google My Business Reviews
- How to Create Compelling Google My Business Posts
- How to Set up Google My Business
Local SEO
- Your Tech Review Incentive Program May Now Be a Google Violation (And They’re Already Enforcing It)
- Questions to Ask Before Investing in a Franchise
- The Ultimate Multiple Location SEO Guide for Franchises
- Why Most SEO for Franchises Doesn’t Work and How to Do it Right
- Digital Shift Featured on Clutch!
- Add Business to TomTom
- How to: Add a Business to Show Me Local
- How To Add A Business to Profile Canada
- How to: Advertise on Canada411.ca
- How To: Submit Your Business to 2FindLocal
- How To Submit a Business to iBegin.com
- How To Add A Free Listing to Yellowpages.ca
- How To List Your Business on ZipLocal.com
- How to List Your Business on ShopInCanada
- Add A Free Listing to CdnPages.ca
- How to Add A Business Listing to N49.ca
- How To Add Your Business To Yelp.ca
- How To Post a Free Ad on SaleSpider.com
- How to Add Your Business To Foursquare
- How To Add Your Business to CYLEX
- Add Your Business to HotFrog.ca
- How to Add Your Business to Weblocal.ca
- Add Your Business to Apple Maps
- How to Add Your Local Business to Google with Google Places
- Result Focused Website Designers and Digital Agency!
- How to Create a Yelp Business Account
SEO
- Should You Invest in SEO and Marketing During a Recession?
- How To Write Good Meta Descriptions
- How Does Blogging Help SEO?
- Why You Shouldn’t Hire a Cheap SEO Company
- What Does an SEO Agency Do?
- SEO vs. PPC vs. Social Media: The Ultimate Guide
- In-House vs. Outsourced SEO: Which Is Right For Your Business?
- How to Fix Low Google Ranking For Your Business
- Best Practices for Generating Leads Online For Your Business
- The Ultimate Multiple Location SEO Guide for Franchises
- Why Most SEO for Franchises Doesn’t Work and How to Do it Right
- 5 Simple Ways to Up Your Referral Traffic and Get More Leads
- What to Expect From an SEO Recommendations Report
- Search Engine Optimization Tips
- Content Marketing Process
- Solution to “Your Homepage Cannot Be Indexed by Search Engines” Error
- What to do Before Updating WordPress
- How to Increase Website Traffic After Publishing a Blog
- SEO Optimized Blog Posts are Easy to Write!
- SEO (Search Engine Optimization)… What’s This All About?
- How to Add Your Local Business to Google with Google Places
- 50% off SEO for Your First Month
- 2014 Saint Patrick’s Day SEO Promotion Winner!
Social Media
- SEO vs. PPC vs. Social Media: The Ultimate Guide
- Facebook Boosted Post vs. Ad: What’s the Difference?
- Benefits of Social Media Marketing for Service Businesses
- Top 10 Social Media Tasks You Should Do Daily
- Top 10 Reasons Why Social Media Marketing for Franchises is a Must
- How to Generate (and Convert) Leads with Social Selling
- Learn What Advertising On Pinterest Is All About!
- Create a LinkedIn Company Page For Your Business
- How to Create a Snapchat Account for Your Business Account
- How to Setup a Tumblr Business Account
- How To Create a Business Account on Pinterest
- How to Create a Business Account on Instagram
- How To Create A Facebook Business Page
- How to create a Business Twitter Account!
Website
- Solution to “Your Homepage Cannot Be Indexed by Search Engines” Error
- Importance of Mobile Design
- Responsive Web Design Video
- What You Need to Know about Mult-Domain SSL Setup
- Customer Reorder from Account History
- Role Based Access Control Management for Your Website
- How to: Create Business YouTube Channel
- How to Add Your Local Business to Google with Google Places
- Website Structure Crucial?
- 2014 Saint Patrick’s Day SEO Promotion Winner!
- Google Authorship SEO
- Edmonton Website Design
- Best Website Design Project Phases
- How Web Site Visitors Read Your Web Pages
- Digital Shift Offers Monthly Plan
- Mistakes Choosing Web Designers
- Website Usability
Resources
- Google Business Profile Posts Not Showing: Unconfirmed Glitch or Update? (April 2025)
- How to Integrate ServiceTitan Scheduling with Google Business Profile Appointment Booking Link
- SEO Traffic Value Calculator
- SEO vs. PPC
- What to do When Your GMB Listing is Suspended
- HR Marketing
- How to Add Admin to Facebook Page
- Google Display Network Targeting Options
- Featured Snippets in Search Results Strategy
- How to Turn Off Automatic Application of Ad Suggestions in Google Ads
- What Information is Required for Local SEO?
- Add User to Google My Business
- Facebook Lead Ads CRM Integration
- Posting to Multiple Facebook Locations
- Google AdWords Conversion Tracking Best Practices
- Guidelines for Representing Your Business on Google
- Are You Using Site Category Options in Adwords?
- Are You Using These Website Spell Checker Tools?
- Analyzing Your Landing Page by City Source using Google Analytics
- Did You Enable Google AdWords Remarketing in Google Analytics?
- Google LSA Background Checks
- Graphic Design Resources
- Google Analytics Academy
- Facebook Ad Sizes
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- Royalty Free Images for Commercial Use
- Need Google Analytics Support?
- Manage Your Money With Ease Using These Accounting Tools
- Better Ways To Help You Manage Client Relationships
- Social Media Management Tools
- Let Your Popularity Soar With These SEO Ranking Tools
- How To Save Your Headlines From Sure Death
- Reputation Management Tools
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- The Grandfather of Social Media Marketing: Email Marketing Tools
- Social Media Tips: The Must Do’s
- Do You Use Phone Call Tracking On Your Website?
- Get Your Business Found Online Using Off-Page SEO
- Keyword Research Tools For Digital Marketing
- Are You Using These Competitor Research Tools?
- Guide To An Effective Landing Page
- Friend Request: Facebook Ads
- Essential Screen Recording Tools You Absolutely Need
- Social Media Accounts Unraveled
- On-Page SEO: 5 Minutes for 5 Easy Steps to See Results!
- Build Trust With Your Website Visitors
Digital Marketing Terms
- Bottom Line Up Front (BLUF)
- Ask Maps
- Information Density
- Information Gain Score
- AI Hallucination
- FastSearch
- RankEmbed
- AI Citations
- Answer Engine Optimization (AEO)
- POV Videos
- Talking-Head Video
- Day in the Life Content
- Brand Positioning
- Reach Rate
- Data-Driven Attribution Model
- Customer Touchpoint
- Linear Attribution Model
- Pipeline Velocity
- Sales Qualified Lead (SQL)
- Marketing Qualified Lead (MQL)
- North Star Metric
- CAC Payback Period
- LTV to CAC Ratio
- Artificial Intelligence (AI)
- Large Language Model (LLM)
- Generative Pre-trained Transformer (GPT)
- Generative Adversarial Network (GAN)
- Natural Language Processing (NLP)
- Machine Learning (ML)
- Retrieval-Augmented Generation (RAG)
- Generative AI (GenAI)
- Looker Studio
- Google Search Console
- Google Analytics 4 (GA4)
- Largest Contentful Paint (LCP)
- Interaction to Next Paint (INP)
- UTM Parameters
- Event Tracking
- Goal Funnels
- Assisted Conversions
- Attribution Modeling
- Readability Score
- Content Pruning
- Cornerstone Content
- Evergreen Content
- Content Freshness
- User-Generated Content (UGC)
- Pogo-Sticking
- Dwell Time
- Link Equity
- Internal Linking
- Entity SEO
- Knowledge Graph
- SERP Features
- Search Intent
- Semantic SEO
- Topic Clusters
- EEAT (Experience, Expertise, Authority & Trust
- AMP (Accelerated Mobile Pages)
- Mobile-First Indexing
- Page Speed Insights
- XML Sitemaps
- Robots.txt
- Hreflang Tags
- Canonical Tags
- Schema Markup
- Cumulative Layout Shift (CLS)
- Time to Interactive (TTI)
- First Contentful Paint (FCP)
- Core Web Vitals
- Generative Experience Optimization (GEO)
- Navboost
- DeepRank
- RankBrain
- SpamBrain
- Keyword Density
- Keyword Stuffing
- Duplicate Content
- Doorway Pages
- Keyword Cannibalization
- Content Syndication
- Guest Blogging
- Page Experience Benchmark
- Customer Acquisition Cost (CAC)
- Thin Content
- Proximity to Searcher
- Local Citation for Local SEO
- Paid Links
- Cold Traffic
- Marketing Funnel
- Social Card
- Trust Flow
- Citation Flow
- Page Authority
- Link Insertion
- SKAG (Single Keyword Ad Group)
- Cost Per Acquisition
- Earnings Per Click
- Frequency Capping
- Linkedin Insight Tag
- Organic Reach Measurement
- Local PPC
- On-Page SEO
- Off-Page SEO
- Google Guarantee
- Custom Dimensions
- Smart Display Campaigns
- Dynamic Keyword Insertion
- Customer Match
- Negative Audiences
- Featured Snippets in Search
- Lead Magnet
- ValueTrack Parameters
- ROAS
- What is Direct Response Marketing
- Copy
- Lookalike Audience on Facebook
- Dynamic Product Ads (DPA) on Facebook
- Page Post Engagement (PPE)
- Search Impression Share
- Display Impression Share
- Squint Test
- WYSIWYG
- SaaS
- CASL
- Cost per Website Conversion
- Cost per Page Like
- Below the Fold
- Above the Fold
- Podcast
- URL
- Online Business Directory
- Bucket Brigades
- Destination URL Auto-tagging
- Topic Targeting
- Negative Keywords
- Smart Lists for Remarketing in Google Analytics
- Managed Placement Targeting
- Behavioural Targeting
- Keyword Targeting
- Post Engagements
- Facebook Reach
- Page Likes On Facebook
- Page Views
- Facebook Audience Network
- Google Search Network
- Converted Clicks and Adwords Conversion Tracking
- Customer Lifetime Value (CLV)
- Google Display Network
- Inbound Links
- Middle of the Funnel Mean (MOFU)
- API
- CAN-SPAM
- Bottom Of The Funnel (BOFU)
- Customer Personas
- Churn Rate
- SERPS
- Cost-per-Lead (CPL)
- Outbound Links
- Contextual Link
- HTML
- Black Hat SEO
- Bid Strategy
- Cookie
- White Hat SEO
- LSI Keywords
- Conversion Rate
- Business to Consumer (B2C)
- Vlog
- Split Testing
- Click Through Rate (CTR)
- Dynamic Search Ads (DSA)
- Return on investment (ROI)
- Impression
- Amplification Rate
- Filter Bubble
- Keywords
- Domain Authority
- Ad Groups
- Total Links & Linking Root Domains
- Bounce Rate
- Campaign Type
- Campaign
- Crawling
- Impressions
- Sitemaps
- Campaign Tags
- Remarketing
- Call to Action (CTA)
- Search Engine Marketing (SEM)
- Paid Traffic
- Organic Traffic
- Query
- Blog
- Banner Ad
- Organic Search
- Core Analysis Technique: Segmentation
- Daily Budget
- Audience Reports
- Indexing
- No Index
- Search Engine Optimization (SEO)
- Quality Score
- Backlink
- Average Session Duration
- Mobile Ad
- Applause Rate
- Customer Attrition
- Ad Extensions
- Ad Rank
- RLSA Remarketing Lists for Search Ads
- Conversion Rate Optimization (CRO)
- Expires Headers
- Not Found Error 404 Definition
- Landing Page
- CPM
- Pay-Per-Click (PPC)
- Cost Per Click (CPC)
- Anchor Text
Career Opportunities
Locations & Areas Served
- Digital Shift® SEO in Vancouver, BC
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- Digital Shift® SEO in Calgary, Alberta
- Digital Shift® SEO in Kitchener, Ontario
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- Digital Shift® SEO in Edmonton, Alberta
Success Stories
- Junk King Cincinnati
- Mr. Rooter Plumbing of Lethbridge
- Mr. Electric of Orlando
- Mr. Handyman of E. Nashville and Hendersonville
- Mr. Appliance of Clarksville
- Rainbow Restoration of Chesapeake
- Mr. Handyman of Greater Cincinnati
- Mr. Appliance of Fond Du Lac
- Mr. Handyman of Lincoln Park
- The Grounds Guys of Amarillo
- Five Star Painting of Boca Raton
- Mr. Handyman of Richmond
- Aire Serv of Dallas
- Koala Insulation of South Kansas City
- Mr. Appliance of Plano
- Glass Doctor of Summerville SC
- HM Remodeling
- Mr. Electric of Colorado Springs
- Mr. Handyman of Easton, Bethlehem, Nazareth & Allentown
- Aire Serv of Calgary
- Mr. Rooter Plumbing of Mississauga ON
- Mr. Rooter Plumbing of Edmonton
- Mr. Rooter Plumbing of Dallas
- R. Robertson Insurance
- Mr. Rooter Plumbing of Waco
- Mr. Handyman of Calgary South
- HGB Construction & Maintenance Services
- The Frugal Decorator
- Premium Carpet & Upholstery Cleaning
- CNC Router Store
- Affinity Health Clinic
- Mental Health Support
- Roofr.com