The Digital Shift Blog

Did you know that 90% of customers read your reviews before visiting your business? Among those, reviews on Google My Business are some of the most trusted. Additionally, 85% of customers don’t trust reviews that are more than three months old and 40% of people only look at reviews from the past two weeks. It […]

When thinking about Social Media, businesses usually gravitate towards a few key platforms - Facebook, Twitter, Instagram, and LinkedIn. But one of the most overlooked Social Media platforms is Google My Business. This platform can help to support your overall digital strategy when used effectively, and really deserves more attention than it currently receives. Many […]

There are 1.62 billion daily active users on Facebook. That means everyone, from your grandmother to your nephew, is using the social media platform. What does this statistic mean for business owners? It tells us that our customers are on social media, specifically Facebook. And if your customers are there, so should your business. Maintaining […]

When dealing with SEO, there are two directions that most businesses can take and that’s whether to do in-house or outsource it to another company to deal with.   During these turbulent times of the outbreak of COVID-19, the pandemic has affected a lot more than just our health. Businesses have suffered huge losses and […]

Achieving a high level of traffic is essential to any business with an online presence. The more people that you can bring to your site, the more chance you will have of generating sales.    But if you’re not attracting many visitors to your website, what can you do?   There are several strategies that […]

Are you struggling to get the leads you need? Whether you have a brick and mortar store or you are selling exclusively online, everyone has to remain competitive to get customers. A sound and sturdy approach for generating leads online is essential but can be difficult to find. But -  you’re in luck! Here, we’ve […]

It’s a big job to create an SEO strategy, but it’s even more significant when you have more than one location or franchise. It’s up to you to create an effective local SEO strategy for your business - as well as all of those business locations that you have.   That’s where a lot of […]

The digital marketing industry will grow to $77.056 billion by 2023. This is to say that all sectors and businesses should take advantage of digital marketing. Specifically, automotive digital marketing should be an area of interest for car dealerships. Today’s customers are widely different from those that were there a few years back. The processes and […]

How Much Do Facebook Ads Cost [Answered] Did you know that Facebook is one of the most visited websites? The site boasts a whopping 2.2 billion monthly and close to 1.5 billion daily active users, a trend that is expected to keep growing over the years. With such huge traffic, it’s safe to say that this […]

What are the Top Benefits of Social Media Marketing? Whether you personally use social media is up to you. However, if you are a service business or franchise, you should be using social media marketing in your digital marketing campaigns. Check out our blog about social media for franchises here. With so many different platforms, […]

While it is still a new concept, the Google Guarantee is quickly stating its claim as an Internet advertising game-changer. For all who are currently promoting their business on Google, this is an effect we're not surprised by. In September of this year, the popular search engine will celebrate its 20th anniversary. 20 years ago, […]

With more than 2.2 billion monthly Facebook users, it's no big surprise why every business now utilizes social media to market their brand. Social media marketing aids in SEO goals, improving reputation and brand recognition, and it allows you to connect with your customers. But understanding how it works and doing the marketing are two different […]