The Digital Shift Blog

Top 20 Questions to Ask Before Investing in a Franchise So you want to invest in a franchise. You've done your research and looked into what type of franchise you're interested in running, and perhaps you've even connected with a franchisor in your area. Before your initial meeting, it's important to ensure you're prepared by […]

What You Must Know About Google Maps Marketing Your Google Maps listing is a critical marketing tool for your business. Not only is it an entirely free service, but it will also help you get discovered by new customers, generate more business and stand out from your competitors. But why is Google My Business (GMB) […]

What You Must Know Before Hiring Your Next GMB Manager Whether it's a small, independent shop or a major corporation with multiple locations, being a business owner is a lot of work. It's not just about making a product or offering a service anymore—you also have to be a marketing and technology whiz to help […]

SEO vs. PPC vs. Social Media:  Which is Better? If you're a business owner, then you know how important marketing is. You've probably heard of SEO and PPC, and are likely already using a social media account to try to bolster your business. But all too often, we hear from entrepreneurs who are not getting […]

Did you know that 90% of customers read your reviews before visiting your business? Among those, reviews on Google My Business are some of the most trusted. Additionally, 85% of customers don’t trust reviews that are more than three months old and 40% of people only look at reviews from the past two weeks. It […]

When thinking about Social Media, businesses usually gravitate towards a few key platforms - Facebook, Twitter, Instagram, and LinkedIn. But one of the most overlooked Social Media platforms is Google My Business. This platform can help to support your overall digital strategy when used effectively, and really deserves more attention than it currently receives. Many […]

There are 1.62 billion daily active users on Facebook. That means everyone, from your grandmother to your nephew, is using the social media platform. What does this statistic mean for business owners? It tells us that our customers are on social media, specifically Facebook. And if your customers are there, so should your business. Maintaining […]

When dealing with SEO, there are two directions that most businesses can take and that’s whether to do in-house or outsource it to another company to deal with.   During these turbulent times of the outbreak of COVID-19, the pandemic has affected a lot more than just our health. Businesses have suffered huge losses and […]

Achieving a high level of traffic is essential to any business with an online presence. The more people that you can bring to your site, the more chance you will have of generating sales.    But if you’re not attracting many visitors to your website, what can you do?   There are several strategies that […]

Are you struggling to get the leads you need? Whether you have a brick and mortar store or you are selling exclusively online, everyone has to remain competitive to get customers. A sound and sturdy approach for generating leads online is essential but can be difficult to find. But -  you’re in luck! Here, we’ve […]

It’s a big job to create an SEO strategy, but it’s even more significant when you have more than one location or franchise. It’s up to you to create an effective local SEO strategy for your business - as well as all of those business locations that you have.   That’s where a lot of […]

The digital marketing industry will grow to $77.056 billion by 2023. This is to say that all sectors and businesses should take advantage of digital marketing. Specifically, automotive digital marketing should be an area of interest for car dealerships. Today’s customers are widely different from those that were there a few years back. The processes and […]