The Digital Shift Blog

Is Marketing During a Recession Worth It? Over the course of the past few years, businesses of all types, sizes and descriptions have been forced to navigate uncharted waters as we make our way through a rapidly-changing, global economic downturn. Many business owners are looking for ways to cut costs in order to weather the […]

Click-Through Rate: Still Important If there’s one thing you can expect from Google’s algorithms and SEO best practices, it's that they can change at the drop of a hat. As digital marketers, we know this better than anyone, and we’re always ready to adjust our practices to help our clients stay competitive despite these changes. […]

How To Refresh Old Content For SEO A big change is upon us—Google’s ‘helpful content’ update is here. Knowing that SEO strategies are always improving and changing, content marketers are always the first to find out and are several steps ahead of everyone else. Well, except for those Google employees working on the algorithm changes […]

How To Write Meta Titles With The Most Value Creating great content for any website requires a lot of considerations, the least of which is the meta description that readers in your audience will see when they find your webpage in online search results. After your meta title, the meta description is the second thing […]

Have You Heard The News? Anyone who follows SEO-related news has probably heard about the new update announced by Google on August 18, 2022, called the ‘helpful content’ update. via GIPHY This update heralds a big change in how Google will rank websites. As such, it’s important that you understand why Google is rolling this […]

How Does Blogging Help SEO? 7 Major Benefits of Keeping An Active Blog As a business owner, you already know how important search engine optimization, or SEO, is for the success of your business. Boosting your online presence is integral to standing out from your competitors, but there’s no single way to do this. An […]

How to Respond to Negative Reviews: The 10 Best Practices (and Response Examples!) Even though every business gets them, negative online reviews still cut deep. Whether justified or not, you’ll probably want to send a response defending your business immediately. After all, 97% of people say that online reviews—both positive and negative—impact their decision about […]

Need Help With a Suspended Listing? Discovering your Google My Business account has been suspended can leave you feeling vanquished. Not to mention, it’s a frustrating experience because Google won’t tell you what went wrong to maintain the privacy of its users. While it’s not ideal, it’s important to know what to do if you […]

Google My Business Insights vs. Google Analytics: What's The Difference? While Google My Business Insights and Google Analytics are both important metrics, they each measure different things. Business owners should be made aware of these differences to better understand how each metric impacts their overall local marketing goals. Google Analytics shows traffic and activity that […]

The Risks of Cheap SEO Services As most business owners know, search engine optimization is a key part of your digital marketing strategy. It helps get your content ranking on Google's first page, where it can be seen by your target audience in organic search results. Without SEO, your website and digital content has no […]

If you have a business, you have a website — and if you have a business website, you've probably heard of SEO. But when you try to find out what an SEO agency does, exactly, and whether you actually need to hire one, all you get is a lot of buzzwords like "conversion rate optimization."  […]

Top 20 Questions to Ask Before Investing in a Franchise So you want to invest in a franchise. You've done your research and looked into what type of franchise you're interested in running, and perhaps you've even connected with a franchisor in your area. Before your initial meeting, it's important to ensure you're prepared by […]