You started your improvement and remodeling business because you wanted to focus on providing high-quality home improvement services to the people in your local area — but you can't do that when you're sitting around, staring at an empty client roster and waiting for the phone to ring.
In the past, when someone needed a home improvement company they would simply ask their neighbors and friends for a recommendation. But now they simply ask Google instead, and if Google isn't recommending your site, your portion of the home improvement market share in your region is going straight to your competitors without ever realizing you exist.
The right digital marketing strategy for search engine optimization will drastically increase your qualified leads from search engines, resulting in not only organic traffic, but also attention from potential clients in your area who need a home improvement company right now and are ready to hire someone.
When you enter a relevant search term such as "home improvement + your city," do you have to scroll past several competing home improvement websites before you find a URL to your site? Or even worse, do you have to click over to the second page of results before you see your company's website listed? That may not seem like such a huge deal, but your placement in organic search results makes a massive difference in whether a potential customer is able to find you and learn about the services you offer.
The truth is, about 70% of clicks go to the top five organic links on a search engine results page (SERP), and fewer than 1% of searchers will click a link on the second page of results. When potential customers in your service area search for relevant keywords, it's critically important that your website is as high up as possible in search engine rankings. But how can you accomplish that?
It's no coincidence that your competitors are ranking better than you — it's because they're using search engine optimization to their advantage and taking more than their share of qualified leads in exchange. Digital Shift has a proven home improvement SEO strategy that will deal with the problem by optimizing your site with on-page and off-page SEO techniques that will have you rising to the top so your phone starts ringing with calls from new clients.
Digital Shift has been in business since 2007, and over the years we've gained a lot of experience developing and honing a search engine optimization strategy that truly gets results for home improvement professionals like you. Our home improvement SEO services include tactics such as:
Do you ever wish you did more business in your city's most affluent neighborhoods, or wonder why you never seem to get calls from prospective clients in the small towns and suburbs near your main city? There's a reason why customers in those areas aren't reaching out: your website is not optimized for those towns and neighborhoods, so Google doesn't see your site as a relevant response to the search queries of people who live there.
Digital Shift's local SEO services for home improvement companies can fix that. SEO tactics such as optimized location pages will signal to search engines that your home improvement services are available in the neighborhoods and towns you want to target most, indicating that searchers in those areas will be well-served by finding out about your website. Our GPS reporting pinpoints your location and rates your search engine rankings for various keywords, giving us a clear picture of how well your local SEO campaign is performing month after month as you gain traction in crucial parts of your service area.
If you've been sleeping on Google My Business (GMB), it's time to wake up! As the world's largest business citation, Google My Business is a powerful tool for home service providers that should not be overlooked. Your GMB listing needs to be audited and optimized, then continuously monitored and updated with fresh content such as offers and images in order for you to get the maximum benefit from this crucial element of your online presence.
Don't have the time to check out your GMB listing every day? No problem! Digital Shift offers done-for-you Google My Business management services. We'll optimize your listing and make sure it stays ahead of the pack by constantly updating. We'll also respond to any Google review you may get by thanking positive reviews for their contribution and consulting with you on the best way to handle any bad reviews to create a positive outcome for both you and the client.
At Digital Shift, we want to see your home improvement service experience steady growth. Our SEO experts specialize in local SEO service and marketing for home services businesses, including your home improvement contractor company. We work hard to help professionals like you attract more clients with organic leads through Google and other search engines, allowing you to increase brand awareness and get new clients for less, compared to an online advertising strategy alone.
Want to know more about home improvement SEO services, or have a few questions about SEO in general and Digital Shift's strategy for your specific home improvement company? No problem! Give us a call to speak directly with an internet marketing expert who can answer your questions and explain how we can help you get more leads and increase your revenue. You can also check out our answers to some common home improvement SEO questions below.
Search engine bots index sites with bots that "crawl" websites looking for relevant information that could increase or decrease a site's search rankings based on various ranking factors. Because the indexing process takes a long time, it will be awhile before you start seeing concrete results from your SEO campaign. Usually, a business owner will get noticeable results after about three to six months. However, it's important to remember that SEO results are cumulative, so the 12-month results will be improved over the 6-month results, and you can continue to build on SEO success year after year.
Pay-per-click (PPC) ads can be an important part of an effective online marketing strategy, but they can't replace the power of search engine optimization. Pay-per-click advertisements can be particularly helpful for increasing brand awareness and online presence for new websites. But, you may spend thousands of dollars on Google Ads, for example, only to have the benefit completely dry up as soon as the advertisement stops running — and many search engine users will automatically ignore paid advertisements and go straight for the organic search results (because they understand that organic spots are earned). So, if you are not leveraging SEO to appear high up in organic search rankings, you're missing out on a huge amount of business.
Never. Sometimes an unethical SEO agency will use shady practices such as keyword stuffing to impress you with big gains early on. The problem is, that advantage quickly fizzles out and your website can be penalized or even suspended by search engines, which is extremely difficult to recover from. Digital Shift only uses 100% above-board, white hat SEO techniques that adhere to both Google's policies and general SEO standards.
We want to make sure your sales and call volumes are increasing, because those are the concrete factors that influence your bottom line and build a solid track record of success. We also track metrics such as bounce rate, monthly search volume, conversion rate, Google Analytics, organic traffic, keyword rankings, backlinks, and a number of other factors that give us a clear indication of what is working and helps us identify opportunities for improvement. But most importantly, we want to know how you measure success. That's why we take the time to thoroughly understand your business goals and how we can help you achieve them with an effective SEO strategy.
Home improvement professionals who want to experience steady business growth and long-term success need the help of an experienced SEO company that can maximize their online presence. Digital Shift has a plan to increase your client base and revenue! Give us a call today to chat with a home improvement SEO specialist and get a free, no-obligation strategy session.