Higher patient acquisition costs make online marketing for doctors crucial! In the United States, doctors pay on average $6 to $26 to attract new patients. The price varies depending on specific medical discipline, local competition, and online techniques or strategies already implemented. Additionally, many doctors have offices in high traffic locations, with professional, qualified, medical staff, and up-to-date equipment, but still struggle to fill their office. With more emphasis on online marketing for doctors, clients can increase web traffic, generating more awareness and inquiries, increasing the number of patients.
At Digital Shift, we’re on your team and want to see your practice succeed. We work together with you to help you reach your SEO goals. We’ll update you as often or as little as you please, but you’ll always have the comfort of knowing that you have full access to your reports and information anytime you like – we pride ourselves on our full transparency.
Building brand recognition and awareness are essential. Effective online marketing by your practice can make your service more discoverable, and put you at the top of clients' minds. To generate more brand awareness you can use various digital marketing channels such as Search Engine Optimization and Display Advertising. This will lead to more customers visiting your practice's web page.
Search engines like Google, Yahoo, and Bing determine exactly what your website is about and rank it based on how relevant it is to what was typed into the search bar. SEO is all about creating content and using the right keywords to rank your website at the top of searches. At Digital Shift, we’re the experts of all things online – we know what to do to help you generate leads through SEO. These won’t be forced leads that you pay for. You’ll appear at the top of searches organically. This means that the content of your website will be so relevant that search engines will pick you to list at the top!
Off-page SEO has the same effect of helping your website rank higher on the list of searches but the method is different. It's all a matter of how other web pages related to yours. For example, do you have any articles or blogs that are featured on another credible website? These sorts of off-page links allow search engines to view your website as an authority on the topic of your keywords. The more links and connections you have to your website, the more likely you are going to appear higher on Google’s search engine results.
This refers to any image, text, or video on your website that helps communicate your message. In the case of online marketing for doctors, you want to show how you can meet the needs of the customer better than the competition. One example is an image of your location from Google Maps. Customers can find your location, and determine if it's worth the drive.
Advertising your brand online alone will not lead to customer inquiries and acquisition. You must reduce customer anxiety and build trust so they feel good contacting you. By showing potential customers that you are trustworthy, they become more likely to contact you about an appointment. You can help generate trust online through the use of:
Also known as trust marks, trust icons are Symbols that show that other companies trust you. These icons serve multiple purposes but all work together to make the customer feel safe. Some icons inform customers that their transactions are safe, while others indicate external standards have been met. Whatever the logo, the trust icons are used to inspire and create an implicit sense of security. Examples of trust icons include GeoTrust, McAfee, PayPal verified, or even MasterCard and Visa. Anything recognizable that reduces suspicion can be a useful trust icon.
One of the best methods to reduce someone’s fear of purchasing is to show them proof of another customer’s positive experience. Testimonials can be text in the form of a quote, a short video clip, or even a star review of the service. Potential customers are more likely to trust you and inquire about a service if they see other satisfied customers.
Another way to gain a customer’s trust is by providing information about the medical staff and doctors. Each doctor could have a picture and brief description written about them. It might include their education, work experience, and possibly details about their family or personal interests. Furthermore, this text provides potential customers with another way to relate and connect to you and your staff.
After a customer has visited your website, evaluated the alternatives, and determines you’re trustworthy, you must provide them with a simple call to action so they can book an appointment. This could be in the form of a contact box to request a quote or answer potential questions. Although the conversion in itself is a success, it’s critical that the customers are given an opportunity to return. One simple remarketing tool could be to ask them to create an account online to book future appointments. By creating an account you can ask for simple contact information such as phone number and email. You can now use their contact information to backsell and send more promotional offers and details about your company. You can also ask them for reviews of their experience in an effort to streamline the improvement process.
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