Facebook is the largest database of practically any target market you can think of. Facebook lets you choose your audience by physiographic data like age and gender, sure. But it also has hundreds of behavioural targeting options. It's pretty impressive—we know, we have been working with Facebook Ads for years. You can choose who your custom audience is based on their likes, dislikes, where they had their lunch last week, or whether they bought a new pet. Facebook really lets you pick apart your demographic by small details, allowing you to hit the bullseye of whom you’re targeting every time—provided you know how to best utilize this tool. The team at Digital Shift has this kind of expertise and we’re ready to effectively manage your Facebook Ads campaign to reach your target audience.
Facebook Ads management pricing starts at $699 per month. If you are trying to crack your sales funnel this is the right choice for you. In addition to multi-variant testing and ad creation, Digital Shift will set up your dynamic product ads, review your ideal customer targeting and work with you to create offers each month.
No Setup Fees. No Ad Spend Limit Per Campaign. Have a question or need more help? Contact us to get a custom quote.
Facebook has a great wealth of information about various groups of people in terms of their age and location. But more importantly, Facebook tracks various patterns—including the likes and dislikes of its members. Did you know Facebook provides you with literally hundreds of targeting options? Yes, there are those obvious demographic targeting options such as language, geographic location, gender, and age, but the social media platform also offers some of the most detailed psychographic and behavioral targeting information in the marketing world.
For example, you could use Facebook targeting to show a very specific advertisement about a sale on jewelry to consumers who have an anniversary approaching within 30 days, or parents who have a child graduating from university in a month or so. Chances are if you're a Facebook user and have ever made a post or status change about a major life event approaching, Facebook knows and has recorded it.
Another example could be creating a detailed advertisement targeting women who enjoy fashion and clothing as well as sports and outdoor activities. The advertisement could be new stylish outdoor clothing that has new lightweight technology, which will keep you warmer than traditional clothing items. The power of Facebook advertising is second to none. Therefore, if you want to reach a specific target audience and have higher conversion rates, detailed, customized Facebook ads are the way to go.
In order to successfully run a Facebook Ads campaign, you must invest a large amount of time, energy and constant attention in this social media marketing strategy. For your campaign to be successful, you must constantly be adjusting the settings of your ads based on what you, your competitors and your customers are doing.
If you think you have the time and commitment to manage your own pay-per-click (PPC) campaigns, then that's fantastic. However, most business owners and companies don't. If you want to save time, a great deal of frustration and money—yes, hiring a professional is actually more cost effective—then you should absolutely consider hiring a professional to do it for you. Here is a list of some main benefits to hiring someone else to run your Facebook Ads campaign:
In order to run effective Facebook pay-per-click ads, you must have the right tools. These tools can be used for A/B split testing to check ad performance or monitor landing pages to see which ones have the highest click-through rates and conversion metrics. You must also ensure you have proper, up to date optimization software so your ads are running at maximum efficiency. Furthermore, all these different tools and software licenses cost money. If you hire a professional, you won’t have to worry about these expenses which can add up very fast when you are a new business.
The conversion rate is arguably the most important metric when running a Facebook Ads campaign. You want to reduce your Facebook cost per click as much as possible while maintaining the highest conversion rate. However, knowing you want a high conversion and actually attaining a high conversion rate are two completely different matters. There are dozens of factors that could have a negative impact on your conversion rate, from not including relevant content or having boring ad copy, to a landing page design that doesn't encourage user engagement and improper keyword optimization. If you aren't familiar with these basic concepts for crafting successful campaigns then you should definitely consider hiring a professional.
If you are a small business owner you already know that time is money. You don't want to waste your time learning how to manage your Facebook Ads campaign even if you're already a pro at managing your Facebook page. And, you definitely don't have the time needed to constantly manage your account each day when you have your hands full of the daily operations of your business. Although you could learn how to run a Facebook Ads campaign, you started your business because you were passionate about something or were an expert in that area. If you were passionate about Facebook Ads then you'd likely be working in marketing already. Hiring a professional ads manager can save you valuable time, so you can dedicate yourself to your business and its needs—not the needs of your social media advertising campaign.
Often, the true killer of an advertisement is not the ad itself but the final destination or landing page. You could spend thousands of dollars on ads, but if your landing page is poorly designed, then you will not see a sufficient return on investment. If you do a good job designing your landing page, you will see an increase in potential customers as well as a decrease in Facebook pay-per-click costs. There are other important factors that must be considered when designing an effective landing page such as SEO and keyword research. If you hire a professional they will take all this into consideration and ensure you have a landing page consistent with your brand and your advertisement.
When using Facebook Ads Manager, you have a very limited amount of space to get your message across. Every single word counts. You want to ensure that you are picking the best words that capture the attention of the type of people you are focusing your marketing effort on. This will lead to the highest click-through rates possible. If you want more information, check out our Facebook PPC ad guidelines.
Targeting options and keyword research are critical for you to meet your advertising goals. If you paid to be on Facebook without doing any keyword research, you're throwing money down the drain. Detailed keyword research should be the foundation for any and all advertising efforts online. If you want to maximize results with a limited daily budget, then you must find the best keywords with low competitiveness and cost-per-click. Although there are tools on the internet that can help with keyword research, they all have a hefty price tag. Therefore, hiring a professional to run your Facebook Ads Manager campaigns will save you the headache and ensure that you're getting the proper return on your advertising budget.
One of the main benefits to hiring a professional is just that—they are the professionals. At Digital Shift, our team has years of advertising experience, and have spent a significant amount of time learning about ad creation in Facebook. We know the right methods to maximize this tool, have experience running PPC ads and have the copywriting and content creation skills to ensure your ads are persuasive—and that your landing page does not disappoint. If you don't feel like you quite understand how to optimize your Facebook ad campaign or navigate the Ads Manager platform—or just don't want to waste your time learning how to create an engaging social media marketing campaign—then why not hire someone who's already dedicated their time to learning everything about this dynamic service?
Finally, the last reason you should hire a professional marketing team to handle your Facebook advertising needs is because an agency, such as Digital Shift, can offer more than Facebook Ads management services. When you partner with our company, you have a team of experts at your disposal. This includes SEO Specialists, savvy Social Media Managers, PPC Ad Experts, Content Writers, Account Managers and more. We can take care of all your digital marketing needs—from social campaigns to developing a content calendar. We'll create eye-catching content that encourages prospects to purchase your services, and will use tools like Google Analytics to monitor the success of your campaigns. Our efforts will increase brand awareness, boost lead generation and, ultimately, gain more paying clients.
Since 2007, our team has been leaders in digital marketing for business owners across North America. Our tried-and-tested methods have proved successful time and time again, which can be illustrated by our happy clients. Not only does our dexterous team care about getting your company tangible results, but we also operate with the following values in mind:
Tired of cherry-picked reports? We get it. With us, you’ll have 24/7 access to our client portal. You can choose how involved you'd like to be in your marketing campaign. You have the option to remain high-level or look into the nitty-gritty of your reports.
We're so confident that you'll be satisfied with our services that we guarantee it! Additionally, we offer upfront, transparent pricing. Our company doesn't try to lock you in with a yearly contract. Rather, we offer a month-to-month commitment. We seek to earn your business, and your trust, time and time again.
At Digital Shift, we're truly invested in your satisfaction and seek to build long-term relationships with all our clients. When you choose our services, you will be given a dedicated Account Manager who is your point of contact with our company. We're always happy to answer any questions you might have about your Facebook campaign—or any of our other services—to ensure you feel confident in our collaboration.
No. We prefer using your existing account because it allows us to review your past performance and campaign setup. This also ensures that you are the primary owner of the account.
We will run multiple ads in your account and use multi-variant testing to optimize your ad performance. Running multiple ad sets will allow us to find the best performing combination of ad copy and creative.
Yes. If you do not have a pixel installed we certainly will, and if you are moving over to us we will also review the installation and setup.
Absolutely. We will create and manage multiple audiences. This allows us to test and measure multiple factors to get you better results.
Absolutely. We recommend that you use your own Facebook accounts and add Digital Shift as a partner to manager them.
Our process starts by understanding your ideal potential customer and audience, performing research, pitching you ad copy and creative, and then meeting to review/approve the ads that will go live.
The Facebook Ads manager tool itself is free. The services we provide to create, analyze, and optimize ads depends on the plan you are on.
We will use the appropriate ad format for your advert to look it's best. You will be able to review all of your ads prior to go-live and see how the ad is displayed on different devices and platforms.
Yes. You can make changes to your Facebook ad budget or Digital Shift management plan after the campaign is launched.
You will have direct access to our reporting portal that contains all of your Facebook ads data, custom KPIs, and lead information all in one place. Our platform includes more business specific data then the Facebook ads manager app.
Ongoing management includes monitoring performance, making campaign tweaks, testing, creating new creatives, monthly meetings and ongoing reporting.
Yes. We will also create an Instagram ad, or multiple Instagram ads, as part of your campaign depending on your needs and objectives.
Yes, of course. Tracking will be customized to import so that we can measure performance.
Are you ready to take your advertising efforts to the next level? By choosing Digital Shift, you choose to invest in a growth strategy that works. Stop worrying about finding the time to reach your advertising goals on your own and let us take care of it instead. We'll do a deep dive into your current marketing strategy, outline areas for growth, ascertain your pain points and develop a campaign objective unique to your company.
At Digital Shift, we truly are a full-service digital marketing agency. From posting to your Facebook page and taking care of your Ads Manager to helping you with all the other aspects of your digital marketing strategy, we've got it covered! To get started today, we invite you to get in touch with one of our marketing experts by calling us today. You can also fill-out a no-pressure form for a free consultation.