There's a number of reasons why you may have decided to get into the landscaping and lawn care service industry, and the enjoyment of working outside with your hands is probably part of it — but you can't do the work you want to focus on when you're stuck inside waiting for the phone to ring.
Have you Googled your own business name and noticed that five or six of your business rivals appear first in the search results? That's no coincidence — they're leveraging landscaping SEO to enhance their online presence, and that makes all the difference in the number of qualified leads and calls from potential customers that they receive. If you don't do the same, you'll be left behind.
The fact is, about 28% of clicks go to the first organic search result, and it decreases drastically from there: only 2.7% of clicks go to the fifth result, and just 0.78% of searchers will click a link on the second page of results. If you are not high up on the first page of search engine results, it is unlikely that someone will look at your landscaping website and consequently contact you. Without optimizing your web pages for specific keywords relevant to your business' services, your target market will miss your site, resulting in a loss of opportunity. Our professionals will help you get the most out of your website without having to pay for ads.
Digital Shift experts can help you get to the top of a search "organically" — meaning that you're at the top because your site's keywords and content are relevant to what your prospective customers are searching for. Once Google is suggesting your website as the answer to a local search query about landscaping services, you won't have to wait around for phone calls anymore.
A cookie-cutter, one-size-fits-all approach to SEO will never be as effective as a tested strategy tailored specifically to landscapers and lawn maintenance companies. That's why Digital Shift focuses on a landscaping SEO strategy that we have developed and fine-tuned over years of working with landscape companies like yours.
Our SEO for landscapers process includes:
What keywords are relevant to what you do and how frequently are those words searched? Some relevant keywords are more competitive than others. Imagine running a race with three racers as opposed to 100 racers; the more competitive and difficult keyword phrases are, the harder it is to rank.
When a potential customer in your service area enters a search query that is related to the services you offer, you want your website to appear in the top two or three organic search results. But in order to do that, you need to know what target keyword phrases your ideal customers are using. Digital Shift focuses on purchase intent keywords, so you don't just increase your search engine visibility and get more clicks, you get attention from local people in your area who need landscape contractors and are ready to hire you.
Every time another website links to your site, it sends a signal to Google that your website is a trusted, authoritative source of information on landscaping services. That makes backlinks a powerful tool to increase your online presence, but it has to be done in the right way. There are some shady backlink practices that will get a lot of traction at first — but the advantage quickly dries up and your site can be penalized or even suspended by search engines.
Digital Shift uses only carefully considered, ethical outreach practices to build partnerships with high-authority sites that result in high-quality backlinks and don't violate search engine policies. Our "quality over quantity" approach works to improve your domain authority and increase your Google rankings, but it also brings traffic from potential clients who found you on a trusted site.
Frequently updating your website with fresh, optimized, high-quality content such as blog posts is an on-page SEO method of ranking for local SEO keywords. By optimizing a blog post (or another type of content) for a search term you encourage search engines to consider your site relevant and useful, which raises your ranking for that term. If you're not exactly excited about the idea of having to write and update a landscaping blog for your site, don't worry — Digital Shift's in-house content creation team will produce informative, optimized content and post it with your approval.
At Digital Shift, we're on your team and want to see your lawn care business succeed. When your business grows, ours does too — and that means we're directly invested in your prosperity. We work together with you to help you reach your SEO goals.
If you were involved in a legal dispute, you wouldn't hire the same lawyer your rival is using because that would obviously be a conflict of interest. The same principle applies to SEO services. How can an SEO agency promise to get you results when everything they do to optimize your competition is hurting your bottom line? You never have to worry about that with Digital Shift, because we only ever work with one landscaping professional in your service area. If your competitors ask to sign up for our content marketing strategy for landscapers, we will refuse so we can focus exclusively on your lawn care SEO success.
Our team is full of experts that will make your landscaping service website credible and highly optimized. With a professional-looking website, you'll be building a trustworthy relationship with your client from the very first point of contact! This will ultimately result in more website traffic and real business for your lawn care company.
In-house experts at our digital marketing agency include:
Our dedicated team will deliver the best strategy and SEO possible for your landscaping company because we're knowledgeable professionals passionate about seeing businesses thrive.
You need to be able to see clear evidence that your landscaping SEO strategy is working to improve your business, and that's exactly what you will get from Digital Shift. Our regular, comprehensive, easy-to-understand reports show you the return on investment (ROI) you're getting from our services. We'll update you as often or as little as you please, but you'll always have the comfort of knowing that you have full access to your reports and information anytime you like — we pride ourselves on our full transparency.
Search engine marketing and SEO rankings are a long game with cumulative results, so we focus on building sustainable, long-term working relationships with our clients. Our work does not stop once you start to rank at the top of searches — our strategy will ensure you stay ahead even when the competition is fierce. With our knowledge and tools, we guarantee that our work will be delivered on time, on budget, and meet or exceed your expectations!
To find out more about Digital Shift's landscaper SEO strategy, check out our answers to some common SEO questions below. Have additional questions? No problem — give us a call right now to speak directly with a digital marketing expert who can explain what we'll be able to do for you.
The short answer is all of them. The long answer is that virtually every service-based business can benefit from a solid SEO strategy that is tailored to their local area and specific industry. That's because the vast majority of clients and consumers are using search engines such as Google and Bing to locate the services and products they want to buy, and if you don't appear high up on search engine results pages (SERPs), they won't find your company.
Absolutely not. Sometimes an unethical landscaping SEO company will use black hat SEO techniques such as keyword stuffing, cloaking, and private link networks to impress you with fast results, but those results never last — and your site can be penalized or suspended by search engines, which is difficult to recover from. Digital Shift only uses above-board white hat SEO methods that are ethical and follow search engines' rules and policies.
Technically, SEO work is never done. It's a long-term process because Google is constantly updating their search algorithm — in fact, they do as many as 500 or 600 updates a year. That means the goal posts are constantly shifting and your SEO strategy needs to be adjusted to keep up. A high ranking in a search result is never static, you have to keep working to maintain the position.
However, if you want to know how long it will be before you can expect to see a noticeable difference, it's usually around 3 to 6 months. Because the results of your SEO effort are cumulative, your 12-month results will be a big improvement over your 6-month results.
SEO may sound simple on the surface, but it is surprisingly complicated and time-consuming. You can do it yourself, but you might not have much time left for actually running your landscaping business. Digital Shift has been developing SEO strategies for years and we're constantly learning about new research methodologies and process updates, which can be difficult to integrate into your plan if you're not an SEO expert.
That being said, we do have a free optimization tip for your landscaping company: Google My Business is the world's largest local business citation, so listing your business on Google My Business is extremely important. It will increase your exposure to local search results — the more information you give, the better. Get your landscaping or lawn care service company listed on Google My Business today!
The most critical metrics are generally increases in sales and call volumes, because business growth is the reason you're seeking out an SEO campaign in the first place. We also monitor your Google Analytics, monthly search volume, organic traffic, keyword rankings, Google My Business listing, bounce rate, backlinks, and numerous other SEO metrics. But, at the heart of it, the most important definition of success is meeting or exceeding your goals for SEO service, and we're confident we can do exactly that.
Ready to get started on growing your business? We have a plan ready and waiting for you — all you have to do is give us the go-ahead! Experience the Digital Shift Advantage — contact us today for a free, no-obligation strategy session and receive a 100% free digital marketing roadmap for your landscaping business.