Are you ready to rise to the top of search engine rankings and be found by potential clients who need your services right now? Any home services business owner who is interested in experiencing long-term, sustainable business growth needs a unique and highly-effective search engine optimization (SEO) strategy to stand out from the crowd and increase their revenue with qualified leads.
When potential customers were in the market for home services in years past, they would ask their neighbors and friends for recommendations. But these days, they simply pull out their mobile devices and ask Google instead. In fact, 97% of consumers go online to find the local services you are offering. Here's the problem: if Google isn't recommending your home service provider website in response to local search queries, you have almost no chance of gaining new business, and you're stuck in neutral with no way to increase your sales volumes.
Search engine optimization is the solution to that problem. Optimizing your site to increase your keyword ranking indicates to Google that your website is a trustworthy, relevant, and authoritative response to user's search queries. Appearing high up in organic search rankings is critically important, because the vast majority of searchers will click on one of the top five results, and less than 1% of searchers will click a link on the second search engine result page (SERP).
Our customized digital marketing strategies for home services companies include:
Have you ever wondered why you don't do much work in your city's most affluent neighborhoods, or why you never seem to get calls from new customers in the smaller towns and suburbs near your main city? It's not a coincidence. You aren't getting those leads because Google doesn't recognize your website as relevant to those areas. By optimizing for search terms specific to the regions you want to target, Digital Shift will indicate to search engines that your services are available there and your site should be recommended on results pages.
Since it was introduced in 2014, Google My Business (GMB) has evolved into a crucial tool for businesses, especially those in the home services sector. It may look like the type of thing you can set up and then ignore, but that's not an effective GMB strategy. To get the most out of it, your Google My Business listing needs to be optimized and continually refreshed with new, engaging content, offers, and images.
If you're thinking, "I don't have time to fiddle around with GMB every day," don't worry — Digital Shift offers fully managed Google My Business services to make GMB one of the most effective marketing tools in your portfolio. We'll reply to GMB queries and online reviews by thanking positive reviews for their contribution. If you get a negative review, we'll consult with you on the best way to create a positive outcome for the customer and your home services business.
There are a lot of SEO services out there, but we are the digital marketing agency with the most effective digital marketing strategies for your home services business. Digital Shift is 100% committed to your success, because our business grows when yours does.
If you have questions about home services SEO or just want to know more about SEO in general and what Digital Shift can do for your company specifically, give us a call to speak directly with a knowledgeable SEO expert. Or, check out our answers to some common questions below.
We know your company is unique, and that's why you need a one-of-a-kind strategy tailored to meet your needs. We'll take the time to understand your pain points and ultimate goals for your business, then thoroughly research your local service area and the level of competition there before we come up with a unique approach to SEO that will bring real, paying customers to your door.
Search engine optimization is a long-term game. It's kind of like swimming upstream — you have to keep paddling, because if you relax, you'll drift right back to where you started. It takes time for search engines to index changes to your site, so it'll likely be about 3-6 months before you start seeing noticeable results. Because the results are cumulative, they'll be even better after 8-12 months and we will continue to build on that success over time.
Both search engine optimization and pay-per-click (PPC) ads can be effective parts of digital marketing services. A PPC ad is a paid advertisement that appears on search engine results pages. Paid ads can be useful tools for raising brand awareness and increasing the online presence of a new website, but PPC can't replace an effective SEO strategy. You can spend thousands of dollars on Google Ads, only to have the benefit dry up as soon as the advertisement stops running, and many search engine users will automatically bypass ads and go straight to organic search results. That's why it's so important to utilize SEO to rank highly in organic results and build sustainable business growth.
No, we can't — and neither can anyone else. Some unethical SEO services will use shady black hat SEO techniques to impress you with big gains early on, but that advantage will quickly disappear, and your site could be penalized or even suspended by Google. No legitimate SEO provider will offer that guarantee to their potential client because there are simply too many rapidly changing factors at play to promise a certain rank on Google. That being said, we are completely confident that we can get you high rankings on search result pages for local targeted keywords and improve your bottom line by bringing in new customers.
Your increases in call volumes and sales are the best indicator that our home services marketing efforts are successful. We also look at metrics such as Google Analytics, bounce rate, click-through rate, organic traffic, keyword rankings, conversion rate, backlinks, online visibility, and a number of other factors that help us see what's working for your local business and identify opportunities for improvement.
Home service providers who want to experience increased revenue and long-term success need the help of a digital marketing company to outrank the competition in their local service area. Digital Shift has a proven strategy for advanced SEO tactics that will accomplish exactly that. You focus on running your business, and we'll focus on getting you new clients through qualified online leads!