Have you recently started your carpentry company? Or perhaps you've been in the carpentry industry for years, but your business' growth has stagnated. Whether you want to gain new clients or expand to a different service area, it's almost impossible to do that without an SEO strategy.
We live in an increasingly digital age, where it's almost impossible to get ahead without an online presence—even when you offer quality workmanship and customer service. Likely, your target audience is using their smartphones, laptops or tablets to make purchases, so it's key your business is where they can find you.
Online marketing strategies are pivotal in connecting with customers who need your services. Perhaps you're already using a digital marketing agency, but they aren't delivering on their promises, and you're not getting the growth you need. Or maybe you're spending thousands of dollars on pay-per-click ads and Google Ads, but you're wondering if there is a better way.
There is. While paid ads have their place in a marketing strategy, they simply don't have the conversion power that organic search does. Not to mention, with organic search you have zero ad spend—which is a huge cost saving factor. What business owner doesn't want to cut costs?
Not only are organic search results more trusted by consumers, because content that ranks organically is considered more authentic, but they're also more trusted by Google. The search engine's entire purpose is to answer a search query as correctly and helpfully as possible. To get to Google's coveted top spot and gain a competitive edge during a search result, your content needs to answer a search query as thoroughly, interestingly and accurately as possible. And the best way to do this is through search engine optimization.
If you want to convert prospects into paying customers, build brand authority and increase your revenue, an online presence is a must. Perhaps you've dipped your toe in content creation and social media marketing, or maybe the world of digital advertising is a mystery to you. Either way, we've got it covered.
Our team understands that running your carpentry business is a lot of work—marketing aside. You already have your hands full dealing with day-to-day operations. So rather than adding more to your plate, let us take care of your digital marketing strategy. You shouldn't have to worry about your conversion rate or lead acquisition more than you want to. We have clients that are highly involved, and those that prefer to only receive high-level reports. Either way, rest assured that our methods will give you tangible results.
Since 2007, we've honed our skills and developed a process that works. In fact, we're so confident we have the expertise to help your company attain its business goals that we guarantee it. We've helped hundreds of business owners find the financial success they're looking for.
Not only have we learned everything there is to know about the Google algorithm, SEO best practices and content marketing, but we continuously strive to be ahead of trends and changes to the Google algorithm. When you hire our team of experts to handle your carpentry SEO, you can feel confident knowing you've hired the best.
Feeling skeptical? No problem. Take a look at our client case studies to see just how much our SEO company has helped other business owners, just like you, meet and exceed their business goals.
At Digital Shift, we will always put your needs first. We succeed when you do, so we approach each job with a "we're in this together" attitude. When you join our team, we truly become that: a team. In fact, we are so committed to helping business owners grow that we offer a free consultation. We want to build a lasting relationship with you, so let's get to know each other first before we commit to any kind of contract.
Speaking of contracts, we offer month-to-month commitments, so you never have to feel like you're locked down if your needs change—or if you want to adjust your services with us. Often, we've had clients that ask for a couple blog posts a month only to be thrilled with our services, asking for more! That being said, the Complete SEO for carpenters package may be exactly what you’d like to initiate your new marketing boost.
In addition to month-to-month contracts, if you decide to join the Digital Shift team you can also expect:
Our customer focus sets us apart. We want to take the time to get to know you and your business. That's why when you sit down with us, we'll make a unique content plan based on your specific goals. Our team won't just come up with a cookie-cutter solution to your distinct problems. Instead, we put in the work to put in the effort and develop a marketing plan tailored to your unique needs.
Our marketing for carpentry companies services includes everything you need to make your content stand out online, gain more qualified leads and, ultimately, boost your bottom line. For a complete breakdown of what we offer, continue reading.
Search engine optimization campaigns are what we do best—in fact, we're known throughout North America for our SEO expertise. Our methods are designed to boost your search engine rankings. We do this through both on-page and off-page SEO, which includes:
Our best kept secret is maximizing local SEO. This practice involves using geo-targeted keywords, in other words, keywords that customers in your service area are using to find carpentry contractors near them. This helps to reduce the level of online competition your business deals with online. Instead of competing with every carpenter on the internet, you only compete with those directly in your service area. So many other digital marketing agencies focus on highly competitive keywords that can take you months to rank for. But we'll find the sweet spot of commonly used keywords in your local area, so you can start ranking more efficiently.
We're here to help you succeed, so our team of SEO experts put together a list of keywords specific to the carpentry industry. Get a jump on the competition today!
A key part of any digital marketing strategy involves optimizing your Google My Business listing. This tool improves your search engine and Google Maps ranking. It also is one of the first impressions customers will have of your carpenter company. Your Google My Business listing should include well-written business descriptions and good-quality photos to illustrate that your business is legitimate and trustworthy.
Additionally, it's incredibly important to strategically interact with your online reviews on GMB. Most consumers will check a business' online reviews before making a purchase decision. That's why you should reply to both negative and positive reviews. If you're not sure how to navigate brand reputation management, we can help with that too.
Search engine optimization doesn't go far without a content marketing strategy. Good content also demonstrates your company's expertise and brand authority. Your content should be:
Furthermore, your content should help to usher clients through the sales funnel—be that through a top-of-funnel blog, or a bottom of funnel landing page.
Finally, while we stand behind the conversion power of SEO, it's also useful to have a paid ads strategy that compliments your overall marketing pan. We can develop, implement and track a paid ads campaign that encourages potential clients to click—possibly becoming loyal customers once they see your content. There are a few different paid ads you can choose:
Also called Google Adwords, Google Ads are where the search engine charges you to rank for a certain search term. Generally, it works by charging you per the amount of clicks—so the more successful your campaign is, the more expensive it is. The main benefit of this campaign is that you'll also be guaranteed to wind up on the first page. You can target the ads to specific demographics using Google Analytics.
Facebook Ads are the advertisements that pop up in your social feed or along the edges of the platform. The platform has developed incredible technology that means you can target highly specific demographics. This is also useful for retargeting, as you can place your ads directly where your prospective customers are.
Stop posting to LinkedIn, Facebook and Instagram without a proper strategy. Doing so is just adding to the already existent digital noise, and it's not going to help you stand out. Instead, at Digital Shift, our social media experts can expand your consumer base organically while elevating your brand and building meaningful connections with your clients.
Are you ready to take your SEO efforts to the next level? At Digital Shift, talk to one of our highly qualified marketing professionals today and experience tangible results that help you meet your business goals. Stand out from the crowd with our SEO for carpenter companies. Our team has the skills, expertise and dedication to help improve your digital presence and boost your bottom line.
To learn more about what we can do for you, and find marketing success for your carpenter company today, we invite you to book a call with one of our SEO experts. You can reach us at (888) 380-2260. Alternatively, you can fill out our quote request form.