Are you ready to dominate the pest control industry in your service area? If you are looking for a proven method to grow your pest control business, you have come to the right place!
You got into business as a pest management professional because you want to be out working, not staring at the phone and waiting for a potential customer to call. Pest control marketing services can be time-consuming and costly, especially if you are paying per lead, and running a business while managing search engine optimization (SEO) and social media can leave you with no free time to enjoy life outside your business.
Digital Shift has the solution to those problems: an effective, proven SEO for pest control strategy that will get you ahead of your competitors so you can focus on growing your business even further. Invest in pest control SEO and start winning new business through your first place search engine rankings.
If you've tried searching for the keyword "pest control + your city name" and you're NOT on the top of Google Maps and the search engine results page (SERP), you are missing out on a significant amount of business.
The truth is that your position and visibility on Google through search rankings can make all the difference in your pest control marketing strategy. In fact, 75% of people never scroll past the first page of search engine results, and only 0.78% of searchers will click a link on the second page. The first organic search result gets the lion's share of clicks and it's rapidly downhill from there. That means if you don't appear in the first few organic results, you're not getting your fair share of local prospective clients. Instead, those clients are finding and calling your competitors who are leveraging pest control SEO to their benefit and leaving you in the dust.
Digital Shift is an SEO agency that specializes in doing SEO for home service businesses, including pest control companies! We have been doing SEO since 2007 and have an in-depth understanding of local SEO, on-page SEO and off-page SEO (link building). At Digital Shift, we're on your team and want to see your pest control service succeed. We work together with you to help you reach your SEO goals.
It is important for a business to start their pest control SEO strategy by targeting locals. This is especially true if your online presence is new. After all, you don't want random internet clicks from people who don't live nearby and will never use your services — you want attention from local clients who have a pest control problem right now and are ready to hire a local pest control company.
Targeting locally is done by utilizing local keywords and incorporating them into your website in blog posts and other content. This lets search engines know that your nearby pest control business services the specific area where you are located. Focusing on your local target audience is great because you are only competing with the pest control companies in your area (whereas with generic keywords, you'd be up against all pest control companies). It is important to understand that pest control SEO may be very competitive, depending on your location. You'll benefit from the trusted services of SEO professionals that can help you navigate the complexities of search engines.
Local SEO for pest control companies is also very beneficial because it generates local traffic, which means potential clients will be from your city or surrounding locations. This is a benefit because these potential clients can visit your location and do business in person.
Have you ever wondered why you don't get many calls from the smaller towns and communities in your service area, or why you don't do a lot of business in your city's high-value neighborhoods? There's a reason for that: your site is not optimized for those particular areas, so Google doesn't recognize it as a valuable resource for searchers in those towns and neighborhoods, and they don't see your website in their search results.
Over the years, Google My Business (GMB) has evolved into the world's largest local business citation, and that makes it extremely important to effectively optimize and manage your Google My Business listing. Don't have the time, or don't know how? Digital Shift will take care of the entire GMB process by optimizing your existing listing and regularly refreshing it with new content and special offers. We'll also manage your Google online reviews by responding to positive reviews with a thank you. If you get a negative review, we'll consult with you on the best way to handle it so there's a positive outcome for both you and the customer.
Every time another site links to your website, it's like a vote telling Google that your site is a trusted, authoritative, and relevant resource in the pest control industry. That's why external links are such an important ranking factor that can make a huge impact on the success of your SEO campaign. But building backlinks in an ethical way that is approved by Google is more of a quality over quantity game.
Sometimes a dishonest pest control SEO company will use shady techniques such as private link networks to impress you with big gains early on — but they quickly fizzle out and your site can be penalized or even suspended by Google, which is difficult to recover from. Digital Shift only uses thoughtful, above-board outreach methods to build partnerships with high-authority sites that are relevant to your industry. The backlinks from those sites not only help your efforts to rise in the search rankings, they also bring natural traffic to you when people are referred by a website they already trust.
The right tools, in the right hands — your pest control SEO expert at Digital Shift has the expertise to create the best SEO strategy for your unique business or franchise. As a content marketing agency, we provide you with the comfort of knowing that our digital marketing work will always be delivered on time, on budget, and backed by our guarantee. Our in-house team of experts will work with you to understand how your specific business works, who your customers are, as well as your current online marketing hurdles.
Anyone can set out a mouse trap and cross their fingers, but it takes a pest control specialist to deal with a major rodent or insect infestation, or to wrestle an ornery raccoon out of an attic. SEO services are the same way — when you want the job done right you don't just need SEO, you need the help of an SEO expert who specializes in your industry. Digital Shift focuses on home service industries, including pest control. We understand the unique challenges of your work, but more importantly we know what your clients are looking for and we have years of experience connecting pest control professionals like you with pest control clients who need your services right now.
SEO is not a quick fix or a "set it and forget it" type of thing. It's a long-term investment in the success of your business. That's why Digital Shift focuses on building mutually rewarding client relationships and a strategy that leads to sustainable business growth, so you can keep the leads and revenue rolling in year after year.
Digital Shift has helped hundreds of businesses optimize their websites and establish a strong presence online. Choose us to help you get new leads, win new business, and increase your profits! Contact us today and take control of your online marketing efforts.
Have questions about pest control SEO or just SEO in general? Check out our answers to some common questions below, or get in touch for a no-pressure, no-obligation assessment and get a chance to speak with a specialist and ask your SEO questions before signing on with us. We want you to feel fully comfortable with our services (which are also month-to-month and backed by a money back guarantee).
The length of time it takes to see a noticeable difference can vary because there are so many key factors at play such as your current digital footprint, the level of competition in your area, and the size of your service area. However, you'll likely see a change in about 3 to 6 months. Most pest control companies will see a return on investment (ROI) for their SEO effort of about 200% to 300% in the first year. The results are cumulative, so it's possible to reach an ROI of 500% in the second or third year.
We could just give you a list of generic pest control keywords, but that wouldn't be useful. You need thorough keyword research to determine the specific keywords that potential clients in your area are using so your site can be optimized with local SEO marketing to get you local leads that will grow your business.
We do talk a lot about Google, don't we? The reality is that we're living in a Google-dominated search environment. Google controls a staggering 92.2% of search engine market share worldwide, with Bing and Yahoo trailing behind at 2.27% and 1.5% respectively. So, while it is good to rank well on all search engines, there's no point in denying that Google is the king. That's where your prospective customers are looking, so that's where you need to be.
The increase in sales and call volumes are among the most important metrics for successful SEO campaigns because those are the factors that ultimately pad your revenue stream. We also look at conversion rate, Google Analytics, organic traffic, keyword rankings, bounce rate, backlinks, online visibility, and a number of other SEO metrics to determine if your SEO package is meeting or exceeding your goals for SEO.
No we can't — and any company that claims to guarantee a #1 ranking is lying to you. You'll never find a legitimate SEO marketing company who will guarantee you the top spot in a Google ranking, because there are just too many rapidly-changing factors to offer that promise. However, we are completely certain that we can improve your optimization and get you ranking higher for local keywords that will bring real, paying customers to your virtual door.
You can focus on taking care of running your pest control business while we take care of your pest control SEO strategy including Google Maps, social media posts, and website content! Contact us today for a complimentary pest control SEO assessment and speak directly with a digital marketing specialist who has a plan for your business.