Pay-per-click (PPC) ads, backlinks, blog entries, social media outreach, keyword targeting, affiliate links, Google Business Profile… you’ve heard that you need all these things to successfully market your business. But where on earth do you find the time to manage them all? On top of all that, you also need to find the time to keep up with the latest changes in digital marketing practices. Google’s algorithms change all the time—what works today almost certainly won’t work the same way in a year.
As overwhelming as all these digital marketing tools may be, many are essential for developing a gutter cleaning SEO strategy. Without an effective SEO strategy, your gutter cleaning and pressure washing company simply won’t reach its full potential. Thankfully, a professional SEO for gutter cleaning company like Digital Shift can develop an SEO strategy for you, so you don’t even have to lift a finger (unless you want to!).
You know your gutter cleaning and pressure washing business is the best in the area. So do we! The hard part is getting Google to learn that your company should be recommended before the others in your industry. To do this, you’ll need to create a strong gutter cleaning SEO campaign.
Successful SEO campaigns will do two important things for your business:
These two factors will help potential customers looking for a gutter service provider in your area to find your business right away. In fact, when someone searches for a local business on their phone, they end up contacting the business by phone or in person nearly 90% of the time. Imagine how much your business could grow if you appeared at the top of the search results on their phone?
SEO stands for Search Engine Optimization and does exactly what it sounds like—optimize your business’ online content to appear in online search results. When you type something into Google’s search engine, two things will come up. At the very top of the page, you’ll probably have a link to a website with a little yellow box next to the URL that says ‘ad’. This indicates that the website owner paid Google to get their link placed at the top of the SERP.
Below that, you’ll have links that do not have this yellow box, and are therefore not ads. So how did these sites get to the top of the page, ahead of all the other results? They did this for free (called ‘organically’) through Search Engine Optimization. SEO contains a wide range of techniques for improving search rankings. Some of the most popular techniques involve content writing, responding to reviews, and keyword research.
When most people think of SEO, they think about SEO keywords. SEO keywords are essentially the words and phrases that people type into search engines to find something.
The top 5 gutter cleaning SEO keywords are as follows:
Looks pretty straight forward, right? These keywords show that the top searches are mostly being made by potential customers who are looking to hire a local gutter cleaning company right away. This is important information to have, but using these top five keywords won’t result in growth overnight.
To be effective, gutter cleaning SEO requires more extensive keyword research. Although these keywords are the most searched gutter cleaning words each month, this also means that they’re the most competitive. If all your competitors use these same keywords, how will you stand out from the crowd?
This is where the experience and expertise of a professional SEO for gutter cleaning company like Digital Shift comes in.
Since 2007, Digital Shift has worked extensively with home services franchises across the United States and Canada to improve their SEO strategy, boost their organic search leads, and increase franchise revenue overall. Because we only work with home services businesses like gutter cleaning companies, pressure washing companies, landscapers, carpenters, and plumbers, we’ve become experts in home service SEO.
By partnering with Digital Shift for your gutter cleaning SEO needs, you receive access to the following features that set us apart from our competitors:
We truly believe that every company and franchise is different. There is no one-size fits all approach for SEO that works. This is why we take the time to understand you, your business, and the goals you have for the future before rolling out an SEO strategy. That being said, our general process can be broken down into two broad steps.
On-page SEO describes search engine optimization techniques that modify the website itself. These techniques mainly involve adding keywords to website text, titles, headings, images, and meta descriptions.
We start with the website because it’s the link between your customers. It’s also important for making sure Google understands that your website is relevant to customer searches, and that your website contains authoritative content on the subject. Depending on your wishes and how much work your website needs, we’ll either spruce up your existing website or start from scratch. The choice is yours!
On-page optimization is only the beginning. Once we’ve built that solid foundation, we’ll move onto off-page SEO. As you may have guessed, off-page SEO refers to any SEO that is not done directly on the website. Like on-site SEO, off-site SEO is used to tell Google two things: that your website is trustworthy and an authority on the subject. In other words, it tells Google that it should put your website at the top of the SERP because your content is high-value.
At Digital Shift, we offer various off-page SEO packages to suit your needs. We can also create a custom package just for you. Some of our gutter cleaning SEO services include:
If you’re ready to develop the best gutter cleaning SEO strategy any company in the industry has ever seen, give Digital Shift a call today. You can contact us by phone at 888-380-2260 or fill out the online contact form to request a complimentary assessment. The free assessment includes an SEO report and website overview.
This initial meeting is an opportunity for you to get to know us better and for us to get to know you, at absolutely no cost. We want you to take your time to learn if we’re the right fit before you commit to anything.
With nothing to lose, what are you waiting for? Contact Digital Shift for gutter cleaning SEO services today!