HM Remodeling

increase in search engine visibility
increase in phone calls
new backlinks earned

The Client

HM Remodeling CT
Industry: Remodeling
Location: Fairfield, CT

HM Remodeling is a residential remodeling company located in Fairfield, Connecticut, and the greater Fairfield county area. In their 30 years in the business, HM Remodeling has completed over 90,000 home improvement projects of all sizes. Their services include:

  • Kitchen remodels
  • Bath remodeling
  • Aging-in-place remodeling
  • General home remodeling

HM Remodeling offers its clients free cost estimates and a lifetime workmanship warranty on all projects, no matter how small.

The Challenge

With so much competition in the home renovation industry, HM Remodeling was struggling to obtain a high volume of organic search leads—despite their outstanding level of customer satisfaction. The company wanted to boost their SEO strategy to improve their search engine visibility and increase the number of phone calls they received without investing a lot of money into paid advertising. They also needed a way to track the changes that SEO made so that they determine what was working and where they could grow.

HM Remodeling also needed help with Google My Business optimization so that they appeared as a top result in local searches. By neglecting their Google My Business profile, HM Remodeling was missing out on local organic traffic in the Fairfield area.

The Solution

Local Search Engine Optimization

By partnering with Digital Shift, HM Remodeling gained access to several of Digital Shift’s remodelling SEO and marketing strategies, including:

Local Business Listing Management

Business listing management services are the first step in the SEO process. Many widely available platforms—including popular website builders—now offer local business listing management. Because it is now so widely used, the value of this service has been reduced.

However, this also means that it is absolutely essential for companies to use local business listing management software so that they do not fall behind. To rank higher than the competition, Digital Shift’s experienced SEO team found more niche opportunities for HM Remodeling that software cannot easily detect.

Local Link Building

When ranking websites, Google looks for sites that have authority. To get authority, websites need to have lots of backlinks. Digital Shift sought to improve HM Remodeling ranking by increasing the number of links to their site through content development.

To do this, we reached out to websites on their behalf and asked if they were willing to backlink the company. Then, our content writers crafted high-quality content with a backlink to their site.

Local SEO

No keyword performs equally well in all geographic areas. To find out what keywords will yield the best results, local SEO campaign research must take place. This requires the use of SEO experts, which is exactly what Digital Shift did to improve the company's local SEO.

Google My Business Optimization and Management

In such a competitive market, potential customers don’t have time to research every single company in their area for a required service. Instead, they’ll often click on the first positively-rated company they see.

Google My Business, or Google Business Profile, is software that allows information from a business to be seen in a Google search, Google Maps, or Google Shopping. The option for customers to leave reviews (and for companies to respond to reviews) helps businesses to increase their credibility and local SEO.

At Digital Shift, we optimized and managed HM Remodeling’s Google My Business profile to increase engagement, brand awareness, and brand authority.

The Result

A Significant Increase in Visibility and Conversion Rate

By working with Digital Shift, RM Remodeling of Fairfield saw an impressive 185% increase in their search engine visibility, a 253% increase in the number of phone calls they received (thanks to a higher conversion rate), and 134+ new backlinks to their site. The company is now receiving more traffic at a lower cost.

Though this growth is outstanding, it’s only just the beginning. By expanding their local SEO strategy to surrounding areas, HM Remodeling of Fairfield has the potential to generate even more leads in the future.

Become Our Next Case Study

Want us to boost your results like we did for Skip Wyatt from HM Remodeling CT in Fairfield, CT?

Get started today by telling us your goals and get a complimentary digital marketing success roadmap tailored for your business with one of our digital marketing experts.
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