Mr. Handyman of Calgary South is a family-owned business that opened in 2014. It serves the Calgary Area including Airdrie, Okotoks, Springbank and Chestermere. Mr. Handyman is a one-call solution for a wide range of home maintenance and repair needs. Their technicians are fully insured professionals, who arrive on time, in uniform, and with a marked van with the tools to complete the job right.
Business was slower than usual and Nancy needed to find a way to generate more, high-quality leads. She wanted to target and start taking on more profitable leads.
For many of the important keywords, Mr. Handyman of Calgary South was not appearing in the top 3 positions of Google maps ( the local map pack). Nancy was already getting leads through paid strategies like Google Ads, but it was frustrating as they were not the clients she was hoping to draw (and the cost per lead started to add up). They weren’t generating the businesses they projected to meet.
Nancy was referred to Digital Shift to start the conversation about improving the quality and quantity of their leads. She needed to pinpoint a more specific audience and improve her local ranking, especially for keywords like "handyman Calgary" since most home owners where using these words to find home repair and maintenance services in Calgary, Alberta.
Digital Shift provided a great “done for you” solution! Live reporting was available 24/7 and they responded quickly to any questions. Our solution was to improve local online visibility for the client through the use of SEO, social media, and Google My Business Management services. We customized the social image assets specifically for her franchise to improve local brand awareness for her business.
Digital Shift evaluated Mr. Handyman’s keywords, revamping their approach and choice of keywords. SEO rich content was created for off-page SEO and all relevant and top business directories were reviewed and enriched or corrected. Throughout the months many more local citations and links were earned.
Digital Shift was able to provide custom service plans, alternating Local SEO and Social Media service as needed to provide the best value for the client.
We were able to pinpoint the problems and created a plan of action to take corrective action.
Digital Shift took the time to meet at the clients’ location and to review their entire strategy, providing tips on improving staff performance, Google reviews, and overall online performance to meet goals.
Increased local clicks and call volume with all top ten keywords ranking in positions 1, 2 and 3 month-over-month. Five new crucial keywords were also added to the Google maps (map pack) that were not ranking previously. Results include:
Nancy was now building her awareness online and constantly ranking in the top three positions for the right keywords. Call volume also increased allowing her to get more (free) organic opportunities. Now, Mr. Handyman of Calgary South in the right places with high-quality leads pouring in.