Mr. Rooter Plumbing of Lethbridge

The Client

Mr. Rooter Plumbing of Lethbridge
Industry: Plumbing Services
Location: Lethbridge, Alberta

Mr. Rooter Plumbing of Lethbridge is a premier plumbing service provider committed to delivering exceptional solutions for both residential and commercial plumbing needs. Known for their prompt and dependable service, they've built a reputation that makes them a household name in Lethbridge and its surrounding areas.

The Challenge

Struggling with Local Visibility and Lead Generation

Imagine this: Kevin Aleman, the mastermind behind Mr. Rooter Plumbing of Lethbridge, was at his wit's end with his previous SEO vendor. Despite offering plumbing services that could solve any homeowner's worst nightmares, his business was practically invisible online. In the vast digital world, Mr. Rooter might as well have been a drop in the ocean when it came to local search visibility and Google Maps presence.

Now, here's the twist - this digital invisibility was leaving Kevin's lead pipeline as dry as a desert. And trust me, he wasn't too keen on hemorrhaging cash on pricey ads that seemed to deliver diminishing returns.

Kevin was on the lookout for an SEO partner who truly understood the plumbing industry - someone who could dive deep into the specifics of plumbing services and provide a tailored approach to enhancing online visibility without the need for extravagant spending. That's when Digital Shift entered the scene, catching Kevin's attention with our proven track record of delivering effective SEO solutions that genuinely work.

We sat down with Kevin for an insightful strategy session. We took a deep dive into his business goals and current online standing. It didn't take long to recognize that Mr. Rooter Plumbing of Lethbridge was missing in action for crucial keywords, and their presence on Google Maps was almost nonexistent. Not exactly ideal when you're trying to draw in local homeowners, right?

The Solution

Targeted SEO Strategy with Google Business Profile Optimization

At Digital Shift, we don't just promise results - we deliver them with precision and expertise, especially for franchise businesses like Mr. Rooter Plumbing of Lethbridge.

We rolled up our sleeves and got down to business:

1. Google Business Profile Optimization: We revamped Mr. Rooter Plumbing's Google Business Profile, infusing it with local keywords like "plumber Lethbridge," "drain cleaning service," and "emergency plumbing near me." This was crucial to enhancing their local search footprint.
2. Digital PR and Content Strategy: Our team crafted engaging content around relevant plumbing keywords, positioning Mr. Rooter Plumbing as the leading experts in their field. We disseminated this content across the digital landscape, drawing in more organic traffic than a blockbuster movie premiere.
3. Local Business Listing Management: We ensured their business information was accurate and consistent across all online directories. It might sound mundane, but it's pivotal for local search visibility.
4. Strategic Google Posts: We devised a compelling Google posting schedule with enticing call-to-actions that had potential customers reaching out faster than a plumbing emergency.

The Result

Dramatic Increase in Local Visibility and Lead Generation

Hold onto your wrenches, because in just three months, Mr. Rooter Plumbing of Lethbridge experienced some awe-inspiring results:

• Achieved the 1st position for their top keywords on Google Maps, making them the go-to choice for local plumbing services.
• A remarkable increase in visibility from 61% to 83%, ensuring they were no longer just another face in the crowd.
• A significant uptick in local leads, with their phone ringing off the hook with new business opportunities.

With Digital Shift by his side, Kevin's vision of growth turned into reality. Mr. Rooter Plumbing of Lethbridge now dominates their local market, consistently topping search results for their most critical keywords.

This success story is more than just numbers - it's about how Digital Shift empowers businesses like Mr. Rooter Plumbing of Lethbridge to extend their reach, attract more leads, and solidify their status as industry leaders.

Now, Kevin has peace of mind about his map rankings with thriving visibility and organic lead flow.

And the best part?

He's achieving sustainable growth without draining resources on expensive advertising.

Mr. Rooter Plumbing of Lethbridge's journey with Digital Shift proves that with the right SEO strategy, franchise businesses and plumbers across North America can unlock their full potential in the digital landscape.

Now that's what I call plumbing the depths of success!