Understanding Facebook Ad Placements

Facebook Ad Placements Guide

When advertising on Facebook, your ads will appear slightly different depending on where they appear. You can modify your ads, so they appear differently in the mobile news feed, desktop news feed, right-hand column, as well as on Instagram. The purpose of this blog is to provide you with a step by step tutorial about the guidelines of Facebook ad’s and why each one is unique from its brothers and sisters.


Ad Placement Guide

Mobile News Feed

Facebook ad placement

This is how  your ads will appear in the Facebook mobile news feed.

  1. Social Information: see how people have engaged with your business
  2. Business Name/Headline: the name of your business or title. Maximum 40 characters
  3. Text: attract customers by informing them about your product or service
  4. Images or Video: attractive images and video make your target audience more likely to engage with your ad
  5. Call to Action (Optional): customizable button that encourages people to click to find more information

Design and Technical Recommendations

Image Ratio: 1:9:1
Image Size: 560 x 292 pixels
Text: 110 Characters maximum
Headline: 1-2 Lines depending on length
Link Description: 1 Line (recommended to have as few as possible or your image reach may be impacted)
Call to Action Options: Shop Now, Book Now, Learn More, Sign Up, Download, Watch More, Contact Us, Apply Now, Request Time, See Menu


Desktop News Feed

Facebook ad placement

This is how your ads will appear in the Facebook desktop news feed.

  1. Social Information: see how people have engaged with your business
  2. Business Name/Headline: the name of your business or title. Maximum 40 characters
  3. Text: attract customers by informing them about your product or service
  4. Images or Video: attractive images and video make your target audience more likely to engage with your ad
  5. Call to Action (Optional): customizable button that encourages people to click to find more information

Design and Technical Recommendations

Image Ratio: 1:9:1
Image Size: 1200 x 628 pixels
Minimum Resolution: 470 x 246 pixels
Text: 500 Characters
Headline: 1-2 Lines depending on length
Link Description: 2-3 Lines
Call to Action Options: Shop Now, Book Now, Learn More, Sign Up, Download, Watch More, Contact Us, Apply Now, Request Time, See Menu


Right Column

Facebook ad placement

  1. Images and Videos: see how people have engaged with your business
  2. Text: attract customers by educating them about your product or serviceInstagram

Design and Technical Recommendations

Image Ratio: 1:9:1
Image Size: 254 x 133 pixels
Text: 90 Characters maximum
Headline: 25 Characters
Call to Action Options: Shop Now, Book Now, Learn More, Sign Up, Download, Watch More, Contact Us, Apply Now, Request Time, See Menu


Instagram

Facebook ad placement

  1. Instagram Handle: see how your handle displays and captures attention
  2. Images and Videos: show attractive images and video to make your target audience more likely to engage with your ad
  3. Call to Action (Optional): a customizable button that encourages more people to click to find more information
  4. Text: attract customers by educating and informing them about your product or service

Design and Technical Recommendations

Image Ratio: Landscape (1:91:1); Square (1:1); Verticle (4:5)
Image Size: 1080 x 1080 pixels
Minimum Resolution: Landscape (600 x 315 pixels); Square (600 x 600 pixels); Verticle (600 x 750 Pixels)
Maximum Resolution: 1936 x 1936 pixels
Caption: Text Only; 125 characters recommended, 2200 maximum
File Type: .jpg or .png
Maximum Size: 30 MB
Call to Action Options: Book Now, Contact Us, Download, Learn More, Shop Now, Sign Up, Watch More, Apply Now


Ad Formats Guide

Different options to tell your story on social media (Facebook, Instagram, Audience Network).

  • Photo- high-quality images to communicate your message
  • Video- educate customers through visual graphics and motion
  • Carousel- multiple images or video in one advertisement
  • Slideshow- multiple video ads the connect with different people
  • Canvas- custom, fast-loading ad used to tell your story and message

You need to consider who your target audience is and how you want to tell them your story. Regardless of whether you use video, text, or images, you must create an enticing story that can educate and inform your potential customers.

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