DISCLAIMER: Results may vary from individual to individual in calculating profits, and depend on the industry, capacity, advertising budget and other factors. The sales figures stated above are our own personal sales figures. Please understand our results are not typical, we’re not implying you’ll duplicate them (or do anything for that matter). The average person […]

People visit your site. Prospects become leads. Then the smallest hiccup occurs. And you’re back to square one. You get frustrated, even infuriated. But we can’t get mad at our site visitors. Without a seamless customer experience, it’s impossible for a prospect to take the necessary steps to become a customer. Did you know that […]

What is a Lead Magnet? Simply put, a lead magnet is an offer that a prospective customer values enough to exchange his/her contact information for. This transaction usually takes place in the form of providing an email address in exchange for a digital asset, such as a valuable PDF. Lead magnets are commonly targeted at cold audiences […]

What is Search Impression Share? Search Impression Share is this metric found by dividing the number of impressions received on the Search Network divided by the total estimated number of impressions you were eligible to receive. Search Impression Share is a great indicator of the strength of your keyword set in Google AdWords. Having a […]

What is Display Impression Share? Display Impression Share is calculated by dividing the number of impressions received on the Display Network divided by the total estimated number of impressions you were eligible to receive. The higher the impression share the better. Display Impression Share can show you how effective our targeting is on the Google Display […]

What does Cost per Website Conversion mean? Cost per Website Conversion is the average cost of conversions in the form of visitors performing a form of conversation on a website as a result of clicking on an ad. This metric tells you how much money you are spending per conversion achieved from specific ads or entire campaigns. […]

Your Search for a Social Media Assistant Can Finally Come to an End! Your social media is in great hands with Digital Shift®! Your social media assistant works with you to share content that your ideal customer is interested in! How are we different? Simply put, we work with you as an extension of your […]

SEO for HVAC is critical for any HVAC company to stay competitive. Our team of HVAC SEO experts will work with you to bring the best SEO strategy to bring you more phone calls and new business! Grow your business with first place rankings.

Is SEO for Lawyers Really That Important? Law firm SEO services aren’t important at all — as long as you don’t mind all your prospective clients going to your competitors for legal services because they have no idea you even exist. If you want your law practice to experience long-term, sustainable growth that will keep […]

What Does SEM Pricing Look Like for Business Services? The team at Digital Shift® created this SEM pricing overview to provide a breakdown of what to expect in 2021. Search Engine Marketing (SEM) is essentially a term used to express the components and strategies, including SEO & PPC, to compete in search engines like Google. In order […]

Are you Looking for SEO for Dentists? We have you Covered! At Digital Shift, SEO for dentists is done right! Our search engine optimization (SEO) experts know the best SEO practices for dentists and dental service. Our years of expertise in helping our dentist clients rise to the top of search engines gives us the […]

What is a Podcast? The term Podcast (A blend of “iPod” and “Broadcast”) refers to an audio show, similar to a radio show. These audio shows are typically spread out in series and downloaded through the internet. The user who downloaded the podcast can on any device with a media player. Podcasts can be made by absolutely […]