National SEO Services Explained! National SEO is a long-term strategy that many multi-location businesses and enterprises utilize to differentiate and outrank their competitors. The focus of a  National SEO strategy is ranking for specific keyword terms rather than ranking for specific geographical terms. Local SEO vs National SEO Service? Believe it or not, there are […]

What Is Keyword Targeting? Keyword Targeting is the process of selecting certain words or phrases relevant to the product or service on your website and ad copy. Finding the best keywords can help you achieve top ranking in search engine results pages and help your business get in front of your desired audience when it […]

Business Leads: 5 Ways To Up Referrals and Win Leads There’s a hack to earning new business leads – and it lies in optimizing your referral traffic. We’re sharing 5 simple ways you can get more leads by referrals. Are you looking for new business leads or a way to increase the amount of traffic […]

What is Post Engagement? Post Engagements are the number of times people have engaged with anything posted on your Facebook Page. Engagements can be anything from likes, to comments, to shares. Engagements are very important for any business using Facebook. They show how many people are connecting with your brand and how they are actually […]

Google Ads Management Pricing for Businesses Based in Calgary, Alberta, Digital Shift ensures that its Google Ads Management pricing and services are 100% transparent and easy to understand! Our Ads management pricing starts at $499 per month with no long-term contract – the service is month-to-month. Digital Shift specializes in working with local service businesses and franchisees. […]

What Are The Benefits of Content Marketing? Many people think that content marketing is an easy game to win at. They think it does not take much effort or dedication. The truth is, they are wrong. If you truly want to be successful with content marketing then you must invest in it for the long […]

Content Marketing for Your Business Content Marketing is everything you put online to tell your story. It can be anything from a blog, video, audio, web pages, or even images. It can help define your company and brand overall, as well as it can help generate new leads for your business. Ultimately, the goal of content […]

Easy to Understand Definition of Content Marketing Content Marketing is everything you post online to help tell your story. Investing in great Content Marketing can help your website rank organically on search engine results. Content marketing is made up of many different pieces including photos, videos, words, and audio. It can also include television advertisements, […]

What are Inbound Links? An Inbound Link is a hyperlink originating from another website directing customers to your site. The term “inbound” is used by the person receiving the link. They are important for Search Engine Optimization (SEO) rankings because Google and other search engines use the number of inbound links as an indicator when […]

What is API? API (Application Programming Interface) is the powerful way programmers and certain applications communicate. APIs consist of protocols, routines multiple assets to assist in building software applications. Furthermore, they are designed to tell how programs communicate and send data.  In essence, the interface allows two applications to find and interact with each other. […]

What are Outbound Links? Links that send users to other domains from your site are outbound links. By linking out to domains related to your page you increase quality and trust in your site. In turn, it helps the search engines understand the niche of your site. Outbound links give a clear idea to search engines […]

What is a Contextual Link? A Contextual Link is a piece of clickable text (usually a keyword) located in the body of a paragraph that contains similar ideas or context. These links can be natural or artificial. If they are natural, it means they link to another website voluntarily. If they are artificial, it means […]