SEO for HVAC

Looking for SEO for Your HVAC Company? We Excel in it!

In this day and age, it's absolutely necessary for an HVAC contractor or HVAC company to create a strong online presence in order to stay competitive. But a good-looking website is not enough. Search engine optimization (SEO) must be implemented to gain visibility and improve your search engine results page (SERP) ranking.

Look at it this way: if you have a great looking store but it lacks signs or ads, no one will find your business. This is exactly what a website without a search engine optimization strategy is like. SEO for HVAC services helps get your business seen by targeted traffic so you get phone calls from prospective customers. Our SEO service helps you optimize critical keywords on your HVAC website, and we also monitor your competitors to ensure you're at the top. This improves your HVAC company's awareness, credibility, and traffic, and ultimately brings new business!

What's Included in Digital Shift's SEO for HVAC Strategy?

Our HVAC SEO packages include:

• Site optimization, followed by continual auditing and reviewing. (On-page elements such as content and images are enhanced to improve SEO.)
• Technical SEO optimization to enhance on-site elements such as meta description, image tag, and title tag optimization.
• Intelligent keyword research that gets to the bottom of what your customers really want.
• Content marketing, which includes optimized content creation. Content strategies will help educate potential customers and build trust.
• Social media and link building, which includes creating and managing press releases and social profiles on Facebook, Twitter, LinkedIn, and other sites.
• Content property links, which includes adding branded and natural links to improve usability and decrease bounce rates.
• High authority links, including guest posting.

Optimizing Local SEO for HVAC

Local HVAC SEO is an essential part of an HVAC company's marketing strategy. More than 7/10 people will use search engines to find companies and contractors in their region. Local SEO is the link between those localized searches and your business. Basically, Local SEO for HVAC utilizes local keywords and works to increase your business's ranking on search engine results pages in the locations that you want it to. For example, if a Dallas homeowner is looking to repair their air conditioner, they would search the keyword phrase “Dallas Air Conditioner Repair” in Google. Companies who have done local SEO for these keywords will have higher visibility in a search result, so they appear on the first page of the Google search. This is the power of SEO.

Why Choose Digital Shift for HVAC SEO?

Our focus is on the client. We earn our business through hard work and by creating long-term relationships with HVAC service providers like you. Our business grows when yours does. That's why we're your marketing ally, and we want to see your business succeed. We work together with you to help you reach your SEO goals. We'll update you as often or as little as you please, but you'll always have the comfort of knowing that you have full access to your reports and information anytime you like. We pride ourselves on our full transparency. Here are the benefits you gain for choosing Digital Shift for your HVAC SEO agency:

• A dedicated account manager who is an SEO specialist and will work with you to understand your business and create your unique optimal strategy.
• Access to clear reporting. We promise to always be transparent.
• Access to a customer portal to review work anytime. You'll have full control if you want it.
• High-quality service. We always make ourselves available to you and want you to be completely satisfied.
• Exclusivity in the HVAC industry in your service area. We never work with your competition, so we can give your HVAC professional success our focused attention.
• Long-term results. We stick with you after you've started ranking high on searches and we make sure you stay at the top.

If you aren't getting the leads you want from your HVAC company's online presence, we have you covered! Digital Shift will work with you to get your business seen online and connected with customers. Our team of experts will take the time to learn about your company and the problems it's facing. Then a unique strategy for your business will be created and implemented to bring you the best results.

Frequently Asked Questions About SEO for HVAC

If this is your first time learning about SEO, or you've heard the term before but aren't sure how it can really impact your business, we've outlined some common questions below. Our team is also happy to chat with you one-on-one. You can either apply to be part of our SEO program today, or give us a call.

What is SEO and Why Does it Matter to HVAC Marketing Efforts?

SEO, which stands for search engine optimization, is the process of preparing your website, social media accounts, and Google My Business listing so your online presence can be more easily found by search engines such as Google. This is done in a few ways, but usually SEO strategies are broken down into two key factors, on-page and off-page SEO.

What's the Difference Between On-Page and Off-Page SEO for HVAC?

On-page SEO includes anything that can be found directly on your website. This means formatting your website and incorporating helpful keywords into the content including pages and blogs to help you rank better. These keywords are like clues Google uses to see if your website is trustworthy, authoritative, and useful for searchers. Although no one completely knows how the Google algorithm works, it uses a “search engine crawler” to scan through online content, and pulls up results that match the search query best. Ensuring your HVAC content includes target keywords and topics searchers are looking for is paramount to increasing your online visibility.

On the other hand, off-page SEO includes anything that you don't directly control on your page, but will help improve your site's authority. Usually, this takes the form of backlinks. These types of links are placed on other websites that connect to your content. Google deems backlinks as authoritative because they illustrate that another user thinks your content is reliable.

So, Why Does SEO Matter for HVAC Companies?

A website without SEO is essentially invisible to Google. How are prospects and leads supposed to find you if you don't show up in a Google search? In this day and age, search rankings are increasingly important. Most consumers don't look past Google's first page when it comes to finding businesses and websites they trust. This coveted first-page spot captures 71% of clicks on average (with position 1 getting the vast lion's share), with recent years being as high as 92%. If your competitors are ranking and you're not, it'll be very difficult to gain clicks. Clicks lead to booked jobs and paying customers. Organic traffic also has significantly higher conversion rates since consumers deem organic search results as more trustworthy than paid Google Ads.

How Should My HVAC Marketing Strategy Be Designed?

At Digital Shift, we know that each company is entirely unique. Your current internet marketing strategy has its own strengths and weaknesses, and we're here to boost your strengths and get rid of your weaknesses so you can improve your bottom line. We'll work with you to develop an HVAC marketing strategy that will resonate with your target audience, improve your online visibility and land you on Google's first page.

But, How Will Digital Shift Do That?

Our HVAC SEO company has a team of experts who will work tirelessly to elevate your website, social media presence and Google My Business (GMB) listing. Our content team is highly skilled at developing amazing content that skillfully integrates best SEO practices. Meanwhile, our SEO analysts will do a deep-dive into your local SEO and find the best keywords to get your site ranking. We'll post to your social channels to improve brand recognition and help you build a loyal following. We'll also ensure your Google My Business listing is optimized for the best user experience possible, including highlighting positive online reviews and maintaining your brand reputation by addressing all customer reviews. GMB has become the world's largest local business citation, so it's a critical factor for business growth.

At Digital Shift, we're your one-stop-shop solution for your HVAC SEO campaign. When you partner with us, you invest in your future growth.

What's Included in HVAC SEO Services?

At Digital Shift, we'll handle every aspect of your SEO plan. Whether this means revamping your landing pages so they're more visible to Google, providing monthly long-form blogs that boost your brand authority, and/or running a backlink campaign to improve your HVAC website authority. We'll tailor a strategy to perfectly suit your marketing needs. To learn more about our full range of services, we invite you to give us a call today.

How Much Does HVAC Marketing Cost?

It's understandable that you want to know right now how much you'll be paying, but we need to know more about your SEO goals, your service area, and ranking factors such as the level of competition before we can pinpoint a plan that will work perfectly for you at an affordable rate. Keep in mind we offer month-to-month contracts. This means that you only continue to pay for our services as long as you see results. (Yes, we're that confident you'll be happy with our services!) Transparency is key for our company, which is why we offer upfront pricing with no long-term commitment. Earning trust, and your business, by providing consistent results is our top priority.

How Long Does SEO for HVAC Take?

Organic search results are a long-term strategy. Content that has been optimized can take 6 to 9 months to start ranking depending on how competitive the keywords are. This might sound like a long time, and you may be thinking: “Why wouldn't I just pay for Google Ads?” While it's true that search ads have more immediate returns, the benefits do not last. Not to mention, Google Ads are very expensive. You're paying for the top spots on Google's first page, after all!

Is SEO or PPC Better for HVAC Marketing?

SEO has a far greater return on investment than pay-per-click ads (PPC). Once your content starts to rank, more and more consumers will click on it. Organic search traffic tells Google your HVAC website is authoritative, so your content continues to rank. It's a positive feedback loop offering long-term results. Also, as we mentioned earlier, organic search results are more trusted by consumers than ads. Your advertisements might be skipped in favor of the top-ranking organic results!

That said, PPC has its place. It's an excellent tool for helping new businesses or companies that don't have a very good digital presence to make a splash on Google. What gives pay-per-click ads an edge is novelty. If a prospect saw your advertisement and skipped over it the first time, they're likely to do so again if nothing changes. Also, PPC is an excellent opportunity to run A/B tests to see what truly resonates with your current clients. To get the most out of your digital marketing solutions, we suggest a multi-pronged approach that includes using SEO to boost your organic search visibility and PPC to get your company's name out there. Digital Shift is capable of handling both as part of your overall HVAC marketing plan.

How Do I Grow a Small HVAC Business?

Our company works with clients of all different sizes, so if you're a startup or a small HVAC business looking to expand, you've come to the right place. We specialize in working with home service industries, and we've helped hundreds of people just like you experience tremendous growth. Don't believe us? Check out this case study about Mr. Rooter Plumbing of Edmonton. Since choosing Digital Shift as a digital marketing partner in 2018, the business's clicks have increased by 225%, its calls have gone up by 217%, and most importantly its revenue has increased by 560%. (Yes, you read that right!) We helped a two-truck business go to a 12-truck business in only a few years.

Read Our Latest Case Studies

Why Choose Digital Shift for Your HVAC SEO?

Are you ready to take your digital marketing strategy to the next level with the help of an SEO expert at Digital Shift? With our HVAC SEO strategy, you take care of your HVAC business, and we take care of everything else. If you're looking for HVAC SEO, look no further! We offer fully managed HVAC marketing services to generate online leads for you. Let us take care of your SEO for HVAC leads, and watch your business steadily grow, booking more jobs, increasing sales, and boosting your bottom line.

Experience the Digital Shift Advantage and contact us today for a no-obligation 30-minute strategy session and receive a 100% free HVAC digital marketing roadmap for your business.

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