SEO for Technology Companies

Climb Search Engine Rankings with a Proven IT Company SEO Strategy

Are you interested in gaining qualified leads, converting them into paying clients, and increasing your revenue? An effective SEO for IT companies strategy from a professional, experienced SEO company is the best way to accomplish exactly that. These days, you just can't build long-term, sustainable business growth without search engine optimization, especially in the B2B technology market. But a do-it-yourself SEO plan isn't necessarily the best idea either — as you know, tech-related work requires specialized expertise, and doing it wrong can be worse than not doing it at all.

An SEO professional with the right knowledge and experience can design an iron-clad IT company SEO blueprint that will net you results, and help you build on that success year after year to keep your phone ringing with calls from interested prospective clients who need your services right now and are ready to make a purchase decision. Target your ideal customers in the parts of your service area where you want to do the most work and grow your team and revenue at the same time.

Why Tech Companies and IT Companies Need Professional SEO Services

Whether you're offering SaaS, desktop support, or another type of information technology, a professional SEO strategy is even more important to IT companies and others in the technology industry than it is to your average business owner. While a plumbing company with poorly-done SEO may just fail to get noticed, using weak techniques or shady SEO practices as an IT company can actually hurt your reputation. Here are three reasons why IT and software companies have a unique need for expert search engine optimization.

• Potential clients expect the best: Prospective customers who are looking for IT services are more likely to be aware of the basics of how SEO works. They won't be as easily fooled by half measures and poorly executed SEO methods, and will take their business elsewhere.
• Competition is fierce: Your competitors in the tech sector are a lot more savvy about SEO than the average company. They understand the importance of high visibility in search engines and are probably already leveraging SEO to their advantage to get clicks from qualified leads who don't even know you exist.
• SEO is critical in B2B markets: If your IT company is doing work for other businesses, SEO is the most effective way to get noticed in B2B spaces. In fact, 61% of B2B marketers said SEO and organic search traffic generate more leads than any other marketing initiative.

What's Included in SEO for Technology Companies?

At Digital Shift, our IT company SEO package includes everything you need to get your IT business on track to even greater successes, quickly and efficiently. You worry about keeping your clients thrilled with your information technology services, and we'll take care of designing and implementing search engine optimization strategies created to perfectly suit the unique needs of your business.

When you partner with Digital Shift you will start ranking higher on search engine results pages (SERPs), increasing your online visibility, impressions, brand awareness, and web traffic. But it's not just about clicks — once potential clients reach your website, we'll help to convert them to satisfied customers with original, engaging content that shows them exactly why they need your IT services.

Smart Keyword Research

The objective of Digital Shift's intelligent keyword research techniques is to uncover the exact keyword phrases that potential clients in your service area are using when they enter in search queries relevant to information technology services. By finding and optimizing relevant keyword phrases that have high search frequency but low competitiveness, we can get your website to rank higher and more often on search engine results pages that pertain to your industry and help more clients find you. We have the experience to search and analyze the most effective keywords and efficiently optimize for them to get you top-notch results from your SEO efforts.

Original Content Creation

Content marketing is a crucial part of a successful search engine optimization strategy, but throwing a barely comprehensible mash-up of keywords up on your website isn't going to cut it. Digital Shift's in-house content writers will create informative, high-quality content for your site, such as blog posts, service pages, location pages, and even your landing page. Our content will not only help to optimize your site for relevant keywords so you get more attention from potential customers in your area, it will convert visitors into leads and make those clicks worthwhile.

On-Page Technical Optimization

Technical SEO applies to parts of your website design that are less about the user experience and more about helping users find your site by signalling relevancy and authoritativeness to Google's indexing bots. That includes a thorough SEO audit of elements such as title tags, image tags, meta descriptions, internal links, and much more to ensure your web design is fully optimized to increase your search engine rankings.

Link Building Outreach

Every backlink to your website sends a signal to Google that a real person trusts and values the information on your site. Building links is a pillar of off-page search engine optimization, but it has to be done the right way. Digital Shift conducts ethical backlink outreach to relevant, authoritative sites in the information technology industry. Our quality over quantity approach to link building builds long-term, business relationships between sites, and we use optimized content creation such as guest posts to make sure the links are mutually beneficial.

Backlinks don't just increase your search engine rankings, they draw organic traffic to your site from people who are willing to follow a link on a website they already know and trust. We also use competitive analysis to find out which high-quality sites are linking to your competitors, and inquire with them about adding a backlink to your website as well.

Done-For-You Google My Business Management

You may already have your Google My Business (GMB) listing set up, but is it fully optimized to give you the maximum benefit and drive qualified leads straight to your digital doorstep? And are you continually refreshing it with new content, offers, and images to keep it relevant and interesting?

As the world's largest business citation, Google My Business is an indispensable social media marketing SEO tool, but you can't just set it and forget it. If you don't have time to tinker around with your GMB listing on a daily or even weekly basis, don't worry — Digital Shift offers done-for-you Google My Business management services. We'll get your GMB listing optimized, post to it regularly, and monitor it for client engagement. When you get a positive review, we'll reply to thank them for their contribution. If you receive a negative review, we'll consult with you on the best way to turn it into a positive outcome for both you and the client.

Why Partner With Digital Shift for IT Company SEO?

Since starting up in 2007, Digital Shift has helped hundreds of businesses like yours with expert search engine optimization strategies and digital marketing services. We are directly invested in seeing your business thrive, because when your company succeeds, ours does too.

Digital Shift is your online marketing ally. We'll consult with you to fully understand your business goals, along with information such as your costs per client and the number of calls you typically receive before a client decides to hire you. With a clear understanding of how your IT company operates, we can figure out the best way to meet your sales targets and increase your revenue by adapting our proven SEO strategy into the optimal plan for your specific business and industry.

Work Directly With a Team of SEO Specialists

When you call Digital Shift, you'll never be foisted off on a salesperson or be shuffled around among people who don't understand your account and business needs. Instead, you'll have full access to an SEO consultant who is dedicated account manager and has been with you from the beginning, along with an in-house team of creative, passionate professionals such as:

• Graphic designers
• Copywriters
• Social media marketers
• Google Maps specialists
• Search engine optimization specialists
• And more!

Accessible, Transparent Reporting

Sometimes a digital marketing agency will more or less ask you to take their word for it that their SEO strategy is working. That's obviously not good enough. As a member of the IT industry, you know how important it is to give clients access to transparent reporting that shows clearly what is working and helps to identify opportunities for improvement. With Digital Shift, you can log in to a custom reporting dashboard whenever you want to see metrics that really get to the bottom of our SEO effectiveness, and meet with us regularly to go over the information presented, so we can use it to strategize. We'll update you as often or as little as you prefer, but you'll always have the peace of mind of knowing that we're 100% transparent with our SEO results and metrics.

Frequently Asked Questions About SEO for IT Companies

Are you interested in learning more about IT company SEO, or just have some questions about how the SEO team at Digital Shift can design an effective SEO marketing strategy for your company? Book a free, no-obligation, 15-minute exploratory chat with a Digital Shift SEO specialist to find out more and get all your questions answered. Or, take a look at our answers to some commonly asked questions below.

How Long Will It Take to Get Results From IT Company SEO?

Because search engine algorithms change frequently (Google updates their algorithm around 500 to 600 times per year) and it takes time for indexing bots to crawl through websites, waiting your search engine optimization plan to net significant results tends to be a long game. Most IT companies will see a noticeable positive difference after about three to six months, depending on factors such as your current search engine rankings, the level of competition in your service area, and how well you're utilizing off-page SEO for elements such as backlinks and Google My Business management.

Keep in mind that search engine optimization results are cumulative, which is why SEO is so important for sustainable, long-term business growth. Your 12-month results will be a drastic improvement over the six-month results, and we can continue to build on that foundation of success year after year.

Can SEO for IT Companies Help Searchers Find My Services?

If you've ever wondered why you never seem to get clients for certain services, it's no coincidence — it's because your website is not optimized for those services, and search engines don't consider it a valid or relevant recommendation to search users.

Search engine optimization can definitely help reverse that trend by indicating to Google and other major search engines that your services are available in the areas you want to target most. By having our in-house SEO copywriters optimize your product and services pages, we can increase your rankings on SERPs that are being displayed to users in those places and get you more qualified leads.

Do You Use Black Hat SEO Tactics?

Absolutely not. Some SEO companies will use black hat SEO practices that violate Google's policies because they want to impress you with big gains early on. But that benefit quickly disappears, and your website could be penalized or even suspended by major search engines — which is painfully difficult to recover from. Ultimately, any type of shady SEO tactic is bound to bring far more hassle and expense than they're worth.

Digital Shift only uses above-board, white hat SEO techniques that adhere to both search engine policies and general best practices for search engine optimization. We are constantly re-training ourselves to stay on top of the latest algorithm changes and make sure we're displaying the highest standard of conduct at all times.

Can Your SEO Plan Really Benefit My Business?

Undoubtedly. But you don't have to take our word for it — check out this case study about Mr. Rooter Plumbing of Edmonton. After partnering with Digital Shift in 2018, this company experienced a 217% increase in calls, a 225% increase in clicks, and a staggering 560% increase in revenue. In just two years, we helped them go from being a two-truck company to having a fleet of 12 service trucks. You may be thinking that information technology is nothing like plumbing, and of course that's true. But we have the skill and experience to adapt our strategy to any service-based business, including SEO for IT companies, and we're certain we can get you an excellent return on your SEO agency investment.

How Do You Measure the Success of an IT Company SEO Campaign?

Two of the most important factors in determining if our SEO efforts are successful are the increases in sales and call volumes, because that is likely why you are investing in an SEO service provider in the first place. We also measure a wide range of competitive SEO metrics such as Google Analytics, click-through rate, bounce rate, conversion rate, keyword ranking, monthly search volume, website traffic, and more to keep tabs on your SEO performance and help us identify opportunities for improvement.

However, we want to know more about what the goal of SEO services is for your particular business.  That's why we take the time to consult with you and truly understand your pain points and goals for business growth, so we can customize an online marketing strategy that is perfectly suited to your unique company.

Ready to Make the Shift with SEO for IT Companies?

If you want to achieve SEO goals such as increasing your search engine rankings to bring in more qualified leads and keep your revenue stream strong and sustainable for years to come, you need expert SEO solutions from the search engine optimization professionals at Digital Shift.

We understand that your company is one-of-a-kind, and that's why we collaborate with you to adapt our SEO strategy into a unique plan just for your business. You focus on making your clients happy, and we'll focus on your satisfaction with our SEO methods and results! Book a 15-minute, no-obligation exploratory chat to find out more about what Digital Shift can do for your IT company SEO.