The Grounds Guys of Amarillo

115%
Increase in Phone Calls
138%
Increase in Profile Impressions
41%
Increase in Website Traffic

The Client

The Grounds Guys of Amarillo
Industry: Landscaping and Lawn Care
Location: Amarillo, TX

You might have seen The Grounds Guys of Amarillo's trucks around town, but finding them online was a different story. Despite their top-notch landscaping and lawn care services, Trace Ulrich and Jake Frische faced a digital dilemma.

The Challenge

Limited Local Visibility

When Trace and Jake came to us, they were practically invisible online. "We knew we had great services, but potential customers just couldn't find us," Trace recalls. Their growth was stunted, and they needed a partner who could speak their language - both in terms of landscaping and SEO.

After doing some research and asking around, they chose Digital Shift. Why? Because we don't just do SEO; we understand the unique challenges of franchise landscaping businesses like The Grounds Guys.

During our first chat, we dug deep into their current SEO situation. It was like finding weeds in a well-manicured lawn - there was work to be done, but we saw the potential for a beautiful digital landscape

the grounds guys of amarillo landscaping 13x13 20240209 0619

The Solution

Implementing a Proven SEO Solution

We rolled up our sleeves and got to work. Our plan? A comprehensive approach to boost The Grounds Guys' online presence:

  1. Google Business Profile Makeover: We spruced up their profile with accurate info and landscaping keywords. "Landscaping Amarillo" never looked so good!

  2. Content That Grows: We researched what Amarillo residents were searching for and created content that positioned The Grounds Guys as the local landscaping gurus.

  3. Consistent Posting: We kept their Google profile fresh with regular updates, seasonal offers, and customer success stories.

  4. Managing the Digital Landscape: We ensured their business info was consistent across all platforms - because in SEO, consistency is key.

  5. Reputation Cultivation: We monitored and responded to reviews, nurturing a positive online reputation.

The Result

In just four months, The Grounds Guys of Amarillo saw their online presence bloom:

  • 115% Increase in Phone Calls: More rings mean more cha-chings!
  • 138% Increase in Profile Impressions: Talk about standing out in the crowd!
  • 41% Increase in Website Traffic: More eyes on their site mean more potential customers.

To put this in perspective, the average landscaping business sees about a 20-30% increase in leads after implementing SEO strategies, according to a 2022 industry report.

Before Digital Shift

the grounds guys of amarillo landscaping 13x13 20240209 0619

 

After The First 90-daysthe grounds guys of amarillo landscaping 13x13 20240513 0310

Jake couldn't believe the transformation: "It's like night and day. We went from being invisible to unavoidable!"

Now, The Grounds Guys of Amarillo aren't just maintaining lawns - they're maintaining a dominant market position. Their strategic SEO investment has laid the groundwork for long-term growth and increased revenue.

Year-over-Year Comparison

grounds guys landscaping seo case study inrease in phone calls year over year grounds guys landscaping seo case study inrease in web traffic year over year grounds guys landscaping seo case study gbp highlights grounds guys landscaping seo case study gbp impressions year over year

Ready to see your business grow like a well-fertilized lawn? Let Digital Shift work its SEO magic for you!

Become Our Next Case Study

Want us to boost your results like we did for Trace Ulrich & Jake Frische from The Grounds Guys of Amarillo in Amarillo, TX?

Get started today by telling us your goals and get a complimentary digital marketing success roadmap tailored for your business with one of our digital marketing experts.
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