Koala Insulation of South Kansas City

Increase in Phone Calls in 90-days
First Page Rankings in 90-days
Increase in Organic Conversions

The Client

Koala Insulation of South Kansas City
Industry: Insulation Services
Location: Overland Park, Kansas

Koala Insulation provides experienced, effective insulation services in South Kansas City and surrounding areas, including installation, retrofitting, removal, air sealing and more. With a 5.0 score across more than 100 customer reviews on Google, their services are highly rated and appreciated by locals who have hired them.

The Challenge

Bring In Organic Traffic and Qualified Leads

The owner of Koala Insulation of South Kansa City was looking for ways to get the attention of prospective customers in his service area and keep the phone ringing with qualified leads. While searching for ways to accomplish that, he came across Digital Shift and was interested in finding out more about how we use comprehensive link building and search engine optimization strategies that are capable of converting leads into paying customers without the need for costly pay-per-click advertising. 

We took the time to sit down with him and really understand how he operates his business, what his key goals are for growth, and what his top priorities are when it comes to a solid SEO strategy. With that information, we designed a custom SEO strategy that addresses the specific goals and pain points of his unique business operation.

The Solution

Local SEO and GMB Management, Content Creation and Link Building

Digital Shift focuses specifically on custom SEO strategies for home services industries, including insulation services. We’ve been in business for more than a decade and helped numerous businesses such as Koala Insulation of South Kansas City to increase their site’s ranking on Google, which in turn brought them more clicks, more phone calls and more attention from the people who matter most—locals in their area who need their services.

The secret of our SEO success is that our strategies are uniquely tailored to address the particular challenges and pain points that our clients face in home services industries. For Koala Insulation of South Kansas City, we knew we had to design a customized strategy that would help local prospective clients understand that Koala Insulation is the best possible choice for their insulation needs. Our solution involved Local SEO services such as:

  • Localized SEO Keyword Research: It’s critically important to optimize not just for any insulation-related keywords, but for the keyword phrases that locals in Kansas City and surrounding areas use when they are searching out their options for insulation services. Our keyword research techniques pinpointed the exact phrases that would bring the most attention from local search engine users.
  • Google My Business Optimization and Management: Business owners want to focus on their own work, not worry about constantly updating their GMB profile. Digital Shift took care of updates, photos and other GMB content updates, along with fighting spam and making sure to reply to all reviews and questions.
  • Engaging, SEO-Forward Content: One of the most important ways of raising a site’s search ranking is through incoming links, but for a link building strategy to be successful, there needs to be engaging, informative content that people want to read and link to. Our editorial team created SEO-optimized blogs and other content that focused on delivering accurate, interesting content seeded with the keywords that relate to the services Koala Insulation most wanted to promote.

In fact, our content creation and link building efforts were so successful, Koala Insulation of South Kansas City got the attention of local magazines and gained a significant amount of exposure as a result.

The Result

Increases in Phone Calls and Goal Conversions from Organic Search

In just a short 90 day period, Koala Insulation of South Kansas City saw some dramatic results from the custom SEO strategy we designed for them. Those results included:

search view increase in google koala insulation case study

An increase in visibility on Google search engine result pages by 104% in 90-days.

phone call increase from google listing koala insulation case study

Phone calls originating from their Google Business profile increase 156%

rankings view increase on google koala insulation case study

They achieved 23 Google Local keyword rankings in just 90 days

google analytics organic goal conversion koala insulation case study

Goal conversions from organic search increased by 85%, based on Google Analytics

As a result of our SEO optimization, content creation and Google My Business management services, Koala Insulation of South Kansas City is getting calls from new customers every day, increasing their revenue and building on that SEO success to rise to new heights.

Become Our Next Case Study

Want us to boost your results like we did for David Tiehen from Koala Insulation of South Kansas City in Overland Park, Kansas?

Get started today by telling us your goals and get a complimentary digital marketing success roadmap tailored for your business with one of our digital marketing experts.
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