HGB Construction & Maintenance Services

Local SEO Case Study
Year-over-year increase in phone calls
Year-over-year increase in organic traffic
Quality backlinks earned

The Client

HGB Construction & Maintenance Services Inc.
Industry: Handyman Services
Location: Edmonton, Alberta

HGB Construction provides reliable property and maintenance services as well as clear communication with clients in Edmonton and the surrounding area. More specifically, HGB offers handyman services, carpentry, drain cleaning, drywall installation, interior and exterior painting, plumbing and electrical repair, tile installation, door installation as well as vinyl siding repair. At HGB Construction and Maintenance, the priority is to provide clients with excellent finished products, as well as the best possible troubleshooting support before, during, and after completion of the project.

He very quickly put me at ease, there were no high-pressure sales tactics.

HGB Construction & Maintenance Services
Stephen Barry

The Challenge

Not enough traffic and revenue in a competitive niche

HGB Construction is in an extremely competitive market in Edmonton and the surrounding area, needing to move beyond traditional methods of advertising. Potential customers were using online search to find these services. When people searched Google HGB wasn’t there. They needed an online presence if they wanted to compete and grow.

Stephen Barry, owner and manager of HGB Construction, understood how vital a company needs an online presence to compete in the handyman services market in competitive Edmonton and especially for growth outside of the city. He knew his competitors were eventually going to understand this too (if they didn’t already).

Stephen realized It’s not enough to simply have a website - You need a website that can be searched easily by local customers and is optimized for mobile phones. This website needs to increase our business calls! 

Stephen reached out to Digital Shift wondering what could be done with his current website to increase service calls and we promptly took a look at their existing basic website. 

It was a conversion about my needs and what the business plan was.

HGB Construction & Maintenance Services
Stephen Barry

The Solution

A comprehensive SEO audit and action plan

Stephen understands HGB currently relies on phone calls and word of mouth to generate new leads and clients. He also understands that his business can only operate effectively within a specific area around Edmonton. After discussing his problem with Digital Shift he soon realized that he could address both problems by getting help with his website and some offsite work.

Digital Shift transformed the HGB website to be user-centric and accessible from mobile devices. As you can see from the image, the website is clear, concise, and easy to digest. There are clear call-to-action buttons as well as optimized images, and a brief breakdown of each service offered. 

After completing an SEO audit we found that there was room for improvement in local SEO citation building. As this Local SEO case study has demonstrated, it is vital that your company has an online presence, and that its content is fully optimized. If all your content is search engine optimized, your site will be more likely to rank in search engine results pages. What does this mean for you? It will redirect more traffic – every potential customer that clicks on your link is a chance to bring in new business. Although optimized content is normally important for SEO strategies, it is absolutely crucial for local SEO. When you are in such a competitive industry in a contained geographic location it is imperative that your content is optimized. Let’s be honest – how often do you click through to the third page of your Google search results? Chances are if you are not in the top five results on the first page, you won’t even get a click! If businesses wish to be competitive in today’s industry they must employ some sort of Local SEO strategy. In this Local SEO case study, HGB Construction implemented their SEO plan, paired it with a new website, and because of this their company is beginning to blossom and prosper. 

Before HGB consulted with Digital Shift, they could barely find enough work to keep two men busy. But ever since the new website was implemented, new business began flooding in! In fact, HGB Construction has doubled its staff and instead of barely breaking even, they are earning a stronger return on investments. This really shows the power of a business’ online self-presentation. Often it’s the first point of contact with customers, so it better be a good experience in order to retain them. In the case of HGB, the business’ initial problems relating to online volume and minimal response were not only resolved but completely turned around to bring in new income.

They are constantly reassessing and re-engaging and making sure you are reaching the goals that you need.

HGB Construction & Maintenance Services
Stephen Barry

The Result

200+ links and a 65% lift in organic traffic

Number 1 Rank in searches for “Construction and Maintenance” and “Handyman Services” and “Handyman” in the Edmonton area.

Has doubled staff to accommodate new business

The new website provides educational information for customers conducting their information search & mobile optimization of the website allows customers to access information on the go.

Customers were now finding HGB on Google searching for more common terms and booking calls for service.

I would highly recommend Digital Shift for local marketing.

HGB Construction & Maintenance Services
Stephen Barry

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