Mr. Appliance of Clarksville

The Client

Mr. Appliance of Clarksville is a leading provider of quality appliance repair services in the Clarksville region, serving the community for years.

The Challenge

Nathan, the owner of Mr. Appliance of Clarksville, faced a common dilemma in the competitive appliance repair industry: insufficient lead generation coupled with the high costs of pay-per-click advertising. Seeking a more sustainable and cost-effective solution to enhance his business’s local visibility, Nathan turned to Digital Shift.

At the time, Mr. Appliance of Clarksville was barely visible in Google Maps results, a significant concern in an industry where local search visibility is crucial.

The Solution

Digital Shift, with over a decade of experience in crafting Appliance SEO campaigns, proposed a comprehensive organic search strategy. This approach was designed to boost local search visibility, enhance lead generation, and increase bookings without relying on expensive paid ads.

The strategy included:

1. Local Content Creation: Researching popular and relevant keywords to create engaging, locally-focused content.
2. Google Business Profile Optimization: Targeting location-specific keywords to improve rankings for crucial terms like “appliance repair Clarksville.”
3. Google Business Profile Management: Regular updates, spam protection, and prompt responses to reviews and queries.
4. Business Listing Management: Ensuring accurate and consistent business information across all platforms.
5. Strategic Google Posting: Developing a Clarksville-specific posting schedule with compelling call-to-actions.

The Results

Over a six-month period, Digital Shift’s approach yielded impressive results:

• 100% local search visibility, ensuring a constant influx of organic leads
• 77% increase in phone calls
• 50% increase in website visits
• 65% increase in Google profile interactions

These improvements significantly outpaced the industry average, which typically sees a 10-15% increase in these metrics over a similar timeframe, according to a 2022 study by BrightLocal.

Mr. Appliance of Clarksville secured a top spot in Google Maps and on Google’s first page for multiple key phrases. This success led to significant growth in their customer base and a steady increase in revenue.

“Digital Shift’s strategy not only improved our visibility but also our bottom line,” Nathan adds. “It’s been a game-changer for our business.”

This case study demonstrates the power of a well-executed local SEO strategy in driving sustainable business growth. By focusing on organic search visibility, businesses like Mr. Appliance of Clarksville can achieve remarkable results without relying on costly pay-per-click advertising.