Mr. Appliance of Fond Du Lac

The Client

Mr. Appliance of Fond Du Lac is renowned for its exceptional appliance repair services in the Fond Du Lac region.

The Challenge

Mr. Appliance of Fond Du Lac wasn’t getting enough leads and pay-per-click leads were getting out of control.  Joseph wasn’t satisfied with the volume and high cost of paid leads and this led him to explore more sustainable alternatives.

Joseph discovered Digital Shift and was genuinely interested in our SEO, content creation, and Google Business Profile management solutions. These strategies are known for their effectiveness in driving organic traffic and leads, without the hefty cost of pay-per-click or pay-per-lead ads.

A complimentary strategy session, lead us to understand the current rankings and local competitors. Before starting to work with Digital Shift, Joseph was nowhere to be found in the Google Maps results.

Upon understanding Joseph’s business objectives and requirements, Digital Shift proposed an organic search strategy designed to improve local search visibility, increase lead generation, and encourage more bookings—an approach that would eventually boost his business growth significantly.

The Solution

At Digital Shift, we specialize in designing SEO campaigns in conjunction with Google Business Profile management for franchise businesses. With over a decade of experience, we have assisted numerous businesses, like Mr. Appliance of Fond Du Lac, to boost their local rankings, enhance brand authority, convert more leads to customers, and increase their revenue streams.

Our in-depth understanding, transparency, and enthusiasm informed the SEO strategy we presented to Joseph—a strategy designed to enable Mr. Appliance of Fond Du Lac to dominate his local market. Our SEO-driven strategy improved local ranking through:

• Local Content Creation: Our SEO strategists researched popular and relevant keywords, around which our team created strategic, engaging, and informative content.
• Google Business Profile Optimization: We thoroughly completed and optimized Mr. Appliance of Fond Du Lac’s profile using local SEO strategies, targeting location and keywords to increase rank for important keywords like “appliance repair Fond Du Lac,” “appliance repair,” and “appliance repair near me.”
• Google Business Profile Management: Constant profile updates, protection against spam, sharing local photos and videos, and reputation management through timely responses to reviews and queries were part of our comprehensive strategy.
• Business Listing Management: Ensuring Mr. Appliance of Fond du Lac’s business information was accurate across all platforms; we managed and updated business listings, improving local search visibility.
• Strategic Google Posting: Digital Shift created a comprehensive Google posting schedule specifically designed for Fond Du Lac with call-to-actions to drive engagement.

The Results

Joseph’s vision for business growth bore fruit. Mr. Appliance’s local search visibility shot up to 91%, ensuring a steady stream of organic phone calls and job bookings. Under Digital Shift’s guidance, Mr. Appliance of Fond Du Lac has become an undeniable leader in appliance repair services in the Fond Du Lac region.

Thanks to a well-planned strategy and proactive management, we quickly achieved Google Business Profile success for Mr. Appliance of Fond Du Lac. Our content-driven SEO strategy significantly improved the business’s ranking, securing a spot at the top of Google Maps and on Google’s first page for multiple key phrases.

As a direct result, Mr. Appliance of Fond Du Lac has seen its customer base grow significantly, serving more homes in Fond Du Lac, and continues to observe a consistent rise in revenue.